{"id":108792,"date":"2024-01-29T14:55:41","date_gmt":"2024-01-29T14:55:41","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/v-primem-dialogu-nejcasteji-kladene-otazky-od-prodejcu-na-amazonu\/"},"modified":"2024-01-29T14:55:41","modified_gmt":"2024-01-29T14:55:41","slug":"v-primem-dialogu-nejcasteji-kladene-otazky-od-prodejcu-na-amazonu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/v-primem-dialogu-nejcasteji-kladene-otazky-od-prodejcu-na-amazonu\/","title":{"rendered":"V p\u0159\u00edm\u00e9m dialogu \u2013 Nej\u010dast\u011bji kladen\u00e9 ot\u00e1zky od prodejc\u016f na Amazonu"},"content":{"rendered":"

V uplynul\u00fdch m\u011bs\u00edc\u00edch jsme na mnoha akc\u00edch z\u00edskali cenn\u00e9 podn\u011bty z rozhovor\u016f se z\u00e1kazn\u00edky a partnery. A\u0165 u\u017e na na\u0161em st\u00e1nku na OMR s uvoln\u011bn\u00fdm sklenic\u00ed piva, nebo v diskusn\u00edch kolech po na\u0161em vystoupen\u00ed na Amazon Seller Day v Berl\u00edn\u011b \u2013 osobn\u00ed setk\u00e1n\u00ed z\u016fst\u00e1v\u00e1 st\u00e1le inspirativn\u011bj\u0161\u00ed ne\u017e telefon nebo videohovor. Tak\u00e9 si s vd\u011b\u010dnost\u00ed vzpom\u00edn\u00e1me na webin\u00e1\u0159e, kter\u00e9 jsme mohli uspo\u0159\u00e1dat spole\u010dn\u011b s na\u0161imi partnery. Ty nejen\u017ee p\u0159inesly cenn\u00e9 poznatky, ale tak\u00e9 spoustu podn\u011bt\u016f pro budoucnost.<\/p>

P\u0159esn\u011b tyto podn\u011bty budou v tomto blogov\u00e9m p\u0159\u00edsp\u011bvku zpracov\u00e1ny a prodiskutov\u00e1ny<\/p>

Ot\u00e1zky k t\u00e9matu FBA vr\u00e1cen\u00ed pen\u011bz<\/h2>

Nen\u00ed pochyb o tom, \u017ee ti, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed FBA, maj\u00ed jasnou v\u00fdhodu oproti ostatn\u00edm prodejc\u016fm bez FBA na Amazonu. P\u0159esto byste m\u011bli, zejm\u00e9na s ohledem na neust\u00e1le rostouc\u00ed n\u00e1klady na FBA, pe\u010dliv\u011b sledovat procesy uvnit\u0159 sklad\u016f a zpr\u00e1vy od Amazonu. Zejm\u00e9na je nutn\u00e9 identifikovat a hl\u00e1sit chyby, abyste mohli uplatnit souvisej\u00edc\u00ed vr\u00e1cen\u00ed pen\u011bz.<\/p>

FBA chyby z\u016fst\u00e1vaj\u00ed a\u017e 10 m\u011bs\u00edc\u016f neodhaleny<\/h3>

\u201ePoprv\u00e9 jsem se o chyb\u00e1ch FBA dozv\u011bd\u011bl\/a a\u017e od sv\u00fdch p\u0159\u00e1tel.\u201d<\/span><\/p><\/blockquote>

Na ot\u00e1zku, jak jsou prodejci informov\u00e1ni o tom, \u017ee doch\u00e1z\u00ed k chyb\u00e1m ve skladech Amazon FBA, 60 % uvedlo, \u017ee to museli zjistit sami. K tomu do\u0161lo bu\u010f prost\u0159ednictv\u00edm nesrovnalost\u00ed v jejich z\u00e1znamech, nap\u0159\u00edklad kdy\u017e bylo ve skladu zaevidov\u00e1no m\u00e9n\u011b polo\u017eek, ne\u017e bylo p\u016fvodn\u011b odesl\u00e1no, nebo d\u00edky upozorn\u011bn\u00edm od jin\u00fdch prodejc\u016f. D\u00e1le se uk\u00e1zalo, \u017ee m\u016f\u017ee trvat a\u017e deset m\u011bs\u00edc\u016f, ne\u017e prodejci zjist\u00ed, \u017ee maj\u00ed n\u00e1rok na vr\u00e1cen\u00ed pen\u011bz, v n\u011bkter\u00fdch p\u0159\u00edpadech dokonce s velmi vysok\u00fdmi \u010d\u00e1stkami na vr\u00e1cen\u00ed.<\/p>

Dal\u0161\u00ed krok: Vr\u00e1cen\u00ed pen\u011bz, ale jak?<\/h3>

Nejprve mus\u00ed prodejce prok\u00e1zat, \u017ee \u0161koda byla zp\u016fsobena Amazonem. Vyhled\u00e1n\u00ed pot\u0159ebn\u00fdch zpr\u00e1v je pro mnoho prodejc\u016f ji\u017e p\u0159\u00edli\u0161 \u010dasov\u011b n\u00e1ro\u010dn\u00e9. Zejm\u00e9na u vr\u00e1cen\u00ed mal\u00fdch \u010d\u00e1stek se neochotn\u011b investuje \u010das do vyhled\u00e1v\u00e1n\u00ed t\u011bch zpr\u00e1v, kter\u00e9 jsou relevantn\u00ed pro vlastn\u00ed vr\u00e1cen\u00ed pen\u011bz, z mnoha dostupn\u00fdch zpr\u00e1v.<\/p>

Jakmile je to hotovo, mus\u00ed prodejce v dal\u0161\u00edm kroku p\u0159esv\u011bd\u010dit Seller Support, co\u017e v mnoha p\u0159\u00edpadech vy\u017eaduje od prodejc\u016f velkou vytrvalost. A jako by to nesta\u010dilo, je t\u0159eba situaci p\u0159\u00edpadn\u011b eskalovat k mana\u017eerovi \u00fa\u010dtu nebo jin\u00fdm kan\u00e1l\u016fm, pokud si nev\u00ed rady se Seller Support.<\/p>

V na\u0161ich webin\u00e1\u0159\u00edch jsme si v\u0161imli, \u017ee mnoho prodejc\u016f je\u0161t\u011b nesly\u0161elo o softwarov\u00fdch \u0159e\u0161en\u00edch, kter\u00e1 se specializuj\u00ed pr\u00e1v\u011b na tento proces, a proto v\u017edy manu\u00e1ln\u011b po\u017eadovali sv\u00e1 vr\u00e1cen\u00ed pen\u011bz \u2013 za p\u0159edpokladu, \u017ee se jim \u010d\u00e1stka na vr\u00e1cen\u00ed vyplatila. To vedlo k tomu, \u017ee se hromadily mal\u00e9 \u010d\u00e1stky, kter\u00e9 nebyly z \u010dasov\u00fdch d\u016fvod\u016f vr\u00e1ceny. Chyb\u011blo tedy pov\u011bdom\u00ed o spole\u010dnostech jako SELLERLOGIC, kter\u00e9 nab\u00edzej\u00ed automatizovan\u00e9 \u0159e\u0161en\u00ed jako Lost & Found<\/a>, s n\u00edm\u017e lze tyto procesy prov\u00e1d\u011bt raz dva.<\/p>

\"S<\/figure>

Identifikace chyb a\u017e 18 m\u011bs\u00edc\u016f do minulosti<\/h3>

Ot\u00e1zka, kter\u00e1 se objevila v ka\u017ed\u00e9m dosavadn\u00edm webin\u00e1\u0159i, se t\u00fdk\u00e1 \u010dasov\u00e9ho rozsahu Lost & Found p\u0159i odhalov\u00e1n\u00ed chyb FBA \u2013 v z\u00e1vislosti na typu p\u0159\u00edpadu je to a\u017e 18 m\u011bs\u00edc\u016f zp\u011btn\u011b, pouze u typu p\u0159\u00edpadu \u201eFBA poplatky\u201c je rozsah t\u0159i m\u011bs\u00edce a u typu p\u0159\u00edpadu \u201eP\u0159\u00edchoz\u00ed z\u00e1silky\u201c \u0161est m\u011bs\u00edc\u016f. Vzhledem k tomu, \u017ee v\u011bt\u0161ina prodejc\u016f se o chyb\u00e1ch FBA a mo\u017enosti vr\u00e1cen\u00ed pen\u011bz dozv\u00ed a\u017e po p\u0159ibli\u017en\u011b deseti m\u011bs\u00edc\u00edch, je to nesm\u00edrn\u011b d\u016fle\u017eit\u00e1 ot\u00e1zka. Ve skute\u010dnosti se za 18 m\u011bs\u00edc\u016f m\u016f\u017ee nahromadit mnoho. Nen\u00ed neobvykl\u00e9, \u017ee prvn\u00ed vr\u00e1cen\u00ed pen\u011bz pro SELLERLOGIC nov\u00e1\u010dky dosahuje p\u011bticifern\u00fdch \u010d\u00e1stek, zejm\u00e9na pro spole\u010dnosti s vysok\u00fdm po\u010dtem vratek, jako je nap\u0159\u00edklad oblast od\u011bv\u016f.<\/p>

Ot\u00e1zky k t\u00e9matu optimalizace cen<\/h2>

Cena je a z\u016fst\u00e1v\u00e1 nejd\u016fle\u017eit\u011bj\u0161\u00ed metrikou pro z\u00edsk\u00e1n\u00ed Buy Box na Amazonu. O to relevantn\u011bj\u0161\u00ed je udr\u017eet svou cenovou strategii konkurenceschopnou, co\u017e v\u0161ak vy\u017eaduje hodn\u011b \u010dasu a energie, zejm\u00e9na pokud prod\u00e1v\u00e1te profesion\u00e1ln\u011b a spravujete v\u00edce ne\u017e 10 a\u017e 20 SKU. SELLERLOGIC Repricer<\/a> je v tom velkou pomoc\u00ed. P\u0159esto se ob\u010das objevuj\u00ed n\u011bkter\u00e9 ot\u00e1zky.<\/p>

Co se stane, kdy\u017e se setkaj\u00ed dva SELLERLOGIC Repricer?<\/h3>

\u010c\u00edm d\u00e1l \u010dast\u011bji se setk\u00e1v\u00e1me s ot\u00e1zkou, co by se stalo, kdyby dv\u011b osoby prod\u00e1valy ve stejnou dobu stejn\u00fd produkt s pomoc\u00ed stejn\u00e9ho Repricer. P\u0159estane Repricer pracovat? Ztrat\u00ed oba Buy Box? Ud\u011bl\u00e1 Repricer screenshot?<\/p>

Odpov\u011b\u010f je jednodu\u0161\u0161\u00ed, ne\u017e si mysl\u00edte: Buy Box bude p\u0159id\u011blena osob\u011b s nejlep\u0161\u00edmi \u2013 cenov\u011b nez\u00e1visl\u00fdmi \u2013 metrikami.<\/p>

T\u00edm se mysl\u00ed metriky, kter\u00e9 Amazon pova\u017euje za relevantn\u00ed pro z\u00edsk\u00e1n\u00ed Buy Box. Cena je st\u00e1le nejrelevantn\u011bj\u0161\u00ed metrikou ze v\u0161ech. Pokud v\u0161ak oba prodejci optimalizovali na nejlep\u0161\u00ed cenu, algoritmus se zam\u011b\u0159uje na jin\u00e9 metriky<\/a>. Mezi n\u011b pat\u0159\u00ed mimo jin\u00e9 z\u00e1kaznick\u00fd servis, hodnocen\u00ed prodejce, m\u00edra vadn\u00fdch objedn\u00e1vek, po\u010det a kvalita recenz\u00ed produkt\u016f, doba dod\u00e1n\u00ed a vst\u0159\u00edcnost v\u016f\u010di z\u00e1kazn\u00edk\u016fm ohledn\u011b politiky vr\u00e1cen\u00ed pen\u011bz. Kter\u00e9 metriky jsou v konkr\u00e9tn\u00edm p\u0159\u00edpad\u011b rozhoduj\u00edc\u00ed, z\u00e1vis\u00ed zcela na dan\u00e9m p\u0159\u00edpad\u011b. \u010casto je tak\u00e9 rozhoduj\u00edc\u00ed m\u00edsto skladov\u00e1n\u00ed produktu. Nap\u0159\u00edklad pokud se dv\u011b osoby uch\u00e1zej\u00ed o Buy Box pro produkt, kter\u00fd se p\u0159ev\u00e1\u017en\u011b prod\u00e1v\u00e1 v It\u00e1lii, vyhraje osoba, jej\u00ed\u017e produkt m\u016f\u017ee b\u00fdt rychleji dod\u00e1n do It\u00e1lie, proto\u017ee je nap\u0159\u00edklad skladov\u00e1n v Mnichov\u011b a ne v Berl\u00edn\u011b.<\/p>

Dal\u0161\u00ed mo\u017enost\u00ed je rozd\u011blen\u00ed Buy Box mezi prodejce. Pokud k tomu dojde, bude to tak\u00e9 zobrazeno v na\u0161em softwaru.<\/p>

\"V<\/figure>

Repricer je v\u00edce ne\u017e \u201eBuy Box-stroj\u201d<\/h3>

Obchodn\u00ed prodejci cht\u011bj\u00ed jen jedno: vysok\u00fd Buy Box pod\u00edl u v\u0161ech sv\u00fdch produkt\u016f. To ch\u00e1peme. Proto jsme vytvo\u0159ili Repricer, kter\u00fd mnoha na\u0161im z\u00e1kazn\u00edk\u016fm zaji\u0161\u0165uje Buy Box pod\u00edl 90 % a s n\u00edm spojen\u00fd zv\u00fd\u0161en\u00fd prodejn\u00ed v\u00fdkon a viditelnost.<\/p>

\"S<\/figure>

\u201eJak\u00e1 byla je\u0161t\u011b Push strategie?\u201c<\/span><\/p><\/blockquote>

Proto\u017ee v\u011bt\u0161ina na\u0161ich z\u00e1kazn\u00edk\u016f a partner\u016f vid\u00ed sv\u00e9 pot\u0159eby pokryt\u00e9 pouze vyu\u017e\u00edv\u00e1n\u00edm Buy Box strategie, \u010dasto nev\u011bd\u00ed, \u017ee Repricer m\u016f\u017ee nab\u00eddnout v\u00edce ne\u017e \u201ejen\u201c z\u00edsk\u00e1n\u00ed Buy Box. Nap\u0159\u00edklad vyu\u017eit\u00ed heatmapy umo\u017e\u0148uje prodejc\u016fm p\u0159esn\u011b zobrazit, kdy bylo uskute\u010dn\u011bno nejv\u00edce prodej\u016f a kdy by tedy m\u011bli zv\u00fd\u0161it cenu. Krom\u011b toho lze s Repricer automatizovat tak\u00e9 relevantn\u00ed cenov\u00e9 strategie, jako je nap\u0159\u00edklad zvy\u0161ov\u00e1n\u00ed\/sni\u017eov\u00e1n\u00ed ceny po ur\u010dit\u00e9m \u010dasov\u00e9m obdob\u00ed nebo po prodeji ur\u010dit\u00e9ho mno\u017estv\u00ed produkt\u016f. Celkov\u011b SELLERLOGIC Repricer nab\u00edz\u00ed sedm strategi\u00ed, kter\u00e9 mohou prodejci na Amazonu pou\u017e\u00edt k tomu, aby sv\u00e9 cenov\u00e9 strategie u\u010dinili dynami\u010dt\u011bj\u0161\u00edmi ne\u017e konkurence. Zde je v\u00fdb\u011br:<\/p>

  1. Buy Box<\/strong>: Zam\u011b\u0159en\u00ed na Amazon Buy Box je rozhoduj\u00edc\u00ed pro maximalizaci prodejn\u00edch p\u0159\u00edle\u017eitost\u00ed. Kdy\u017e jsou produkty um\u00edst\u011bny v Buy Box, SELLERLOGIC n\u00e1stroj automaticky optimalizuje ceny, aby vyu\u017eil pln\u00fd v\u00fdkon prodejn\u00ed ceny. V Buy Box lze po\u017eadovat vy\u0161\u0161\u00ed ceny ne\u017e od dodavatel\u016f, kte\u0159\u00ed tohoto statusu nedos\u00e1hli, proto\u017ee zde prob\u00edh\u00e1 90 % v\u0161ech prodej\u016f. SELLERLOGIC umo\u017e\u0148uje sou\u010dasn\u00e9 a pln\u011b automatick\u00e9 sledov\u00e1n\u00ed obou c\u00edl\u016f: optim\u00e1ln\u00ed \u0161ance na Buy Box a co nejlep\u0161\u00ed prodejn\u00ed cenu pro produkty.<\/li>
  2. Push<\/strong>: Push strategie se zakl\u00e1d\u00e1 na prodejn\u00edch \u010d\u00edslech prodejce. Repricer zvy\u0161uje prodejn\u00ed cenu, pokud b\u011bhem stanoven\u00e9ho \u010dasov\u00e9ho obdob\u00ed p\u0159ich\u00e1zej\u00ed objedn\u00e1vky. Pokud nejsou dosa\u017eena o\u010dek\u00e1van\u00e1 prodejn\u00ed \u010d\u00edsla, n\u00e1stroj cenu sn\u00ed\u017e\u00ed. Tato strategie umo\u017e\u0148uje \u0159\u00eddit cenu produktu na z\u00e1klad\u011b skute\u010dn\u00fdch objednan\u00fdch mno\u017estv\u00ed. Prodejce ur\u010duje, kolikr\u00e1t by m\u011bl b\u00fdt \u010dl\u00e1nek minim\u00e1ln\u011b prod\u00e1n v ur\u010dit\u00e9m \u010dasov\u00e9m obdob\u00ed (nap\u0159. p\u011btkr\u00e1t denn\u011b nebo desetkr\u00e1t t\u00fddn\u011b). Pokud nen\u00ed tohoto c\u00edle dosa\u017eeno, nebo v nejhor\u0161\u00edm p\u0159\u00edpad\u011b nedojde k \u017e\u00e1dn\u00e9mu prodeji, cena se m\u00edrn\u011b sn\u00ed\u017e\u00ed, aby se vytvo\u0159il vy\u0161\u0161\u00ed podn\u011bt k n\u00e1kupu.<\/li>
  3. Daily Push:<\/strong> Daily Push strategie zahrnuje nastaven\u00ed startovn\u00ed ceny pro prodej o p\u016flnoci, kter\u00e1 m\u016f\u017ee b\u00fdt automaticky upravov\u00e1na na z\u00e1klad\u011b denn\u00edch prodejn\u00edch \u010d\u00edsel. Nastaven\u00edm limit\u016f mohou b\u00fdt ceny automaticky zvy\u0161ov\u00e1ny nebo sni\u017eov\u00e1ny v z\u00e1vislosti na po\u010dtu prodan\u00fdch jednotek. To umo\u017e\u0148uje prodej p\u0159edem definovan\u00e9ho mno\u017estv\u00ed polo\u017eek za startovn\u00ed cenu a dal\u0161\u00edch polo\u017eek za vy\u0161\u0161\u00ed nebo ni\u017e\u0161\u00ed ceny. Pokud je pot\u0159eba zv\u00fd\u0161en\u00fd prodej po ur\u010ditou dobu, m\u016f\u017ee b\u00fdt cena resetov\u00e1na na z\u00e1kladn\u00ed hodnotu, aby se zajistila viditelnost a p\u0159\u00edtomnost polo\u017eky.<\/li><\/ol><\/div>

    Vliv prahov\u00e9 ceny Amazonu<\/h3>

    \u201eCo p\u0159esn\u011b je prahov\u00e1 cena Amazonu a je zobrazena ve va\u0161em \u0159e\u0161en\u00ed?”<\/span><\/p><\/blockquote>

    Prahov\u00e1 cena na Amazonu je cena stanoven\u00e1 Amazonem, kter\u00e1 ur\u010duje, jak drah\u00e9 m\u016f\u017ee b\u00fdt produkt, aby byl st\u00e1le zp\u016fsobil\u00fd pro Buy Box. Jak Amazon tuto cenu stanovuje, je obt\u00ed\u017en\u00e9 definovat, proto\u017ee hraje roli mnoho faktor\u016f. Nap\u0159\u00edklad by m\u011bl Amazon kontrolovat a porovn\u00e1vat ceny na jin\u00fdch tr\u017ei\u0161t\u00edch, stejn\u011b jako by m\u011bla m\u00edt cenov\u00e1 rozp\u011bt\u00ed r\u016fzn\u00fdch nab\u00eddek na samotn\u00e9m Amazonu vliv na prahovou cenu.<\/p>

    \u010casto je prahov\u00e1 cena pod pr\u016fm\u011brnou cenou na jin\u00fdch tr\u017ei\u0161t\u00edch. Pro prodejce se to na prvn\u00ed pohled jev\u00ed jako sp\u00ed\u0161e suboptim\u00e1ln\u00ed \u2013 nicm\u00e9n\u011b n\u00edzk\u00e9 ceny vedou k vy\u0161\u0161\u00edmu po\u010dtu z\u00e1kazn\u00edk\u016f na platform\u011b Amazon a t\u00edm p\u00e1dem k v\u00edce prodej\u016fm, co\u017e tedy na konci dne p\u0159edstavuje v\u00fdhodu pro Amazon a prodejce na Amazonu.<\/p>

    Prahov\u00e1 cena je zobrazena v SELLERLOGIC v Repricer dashboardu. Prodejci na Amazonu zde mohou vid\u011bt, kolik a kter\u00e9 z jejich produkt\u016f moment\u00e1ln\u011b p\u0159ekra\u010duj\u00ed tuto prahovou cenu stanovenou Amazonem. Tato informace je velmi d\u016fle\u017eit\u00e1, proto\u017ee tyto produkty nyn\u00ed nemohou nebo jen obt\u00ed\u017en\u011b z\u00edskat Buy Box.<\/p>

    \"V<\/figure>

    Z\u00e1v\u011br<\/h2>

    Nen\u00ed mo\u017en\u00e9 pop\u0159\u00edt, \u017ee Amazon jako platforma se st\u00e1v\u00e1 st\u00e1le \u00fasp\u011b\u0161n\u011bj\u0161\u00ed a t\u00edm p\u00e1dem nab\u00edz\u00ed pro prodejce na Amazonu v\u00edce p\u0159\u00edle\u017eitost\u00ed k dosa\u017een\u00ed vysok\u00fdch mar\u017e\u00ed. Sou\u010dasn\u011b v\u0161ak nelze p\u0159ehl\u00e9dnout ani rostouc\u00ed konkurenci, kter\u00e1 ka\u017ed\u00fdm rokem st\u00e1le roste. To v\u0161e zt\u011b\u017euje \u017eivot pro prodejce na Amazonu, zejm\u00e9na kdy\u017e vezmeme v \u00favahu, \u017ee Amazon s\u00e1m se sp\u00ed\u0161e zam\u011b\u0159uje na kupuj\u00edc\u00ed, na zobrazov\u00e1n\u00ed reklam a na obecnou expanzi na nov\u00e9 trhy, a m\u00e9n\u011b na prodejce.<\/p>

    Kdo profesion\u00e1ln\u011b prod\u00e1v\u00e1 na Amazonu, mus\u00ed proto v budoucnu investovat v\u00edce \u010dasu do p\u0159ekon\u00e1v\u00e1n\u00ed konkurence \u2013 nap\u0159\u00edklad prost\u0159ednictv\u00edm lep\u0161\u00edch cenov\u00fdch strategi\u00ed a vyu\u017e\u00edv\u00e1n\u00ed v\u0161ech finan\u010dn\u00edch mo\u017enost\u00ed. Z tohoto d\u016fvodu d\u00e1v\u00e1 smysl pod\u00edvat se bl\u00ed\u017ee na \u0159e\u0161en\u00ed, kter\u00e1 mohou p\u0159evz\u00edt \u010dasov\u011b n\u00e1ro\u010dn\u00e9, opakuj\u00edc\u00ed se, ale p\u0159esto velmi d\u016fle\u017eit\u00e9 \u00fakoly. SELLERLOGIC Repricer<\/a> a Lost & Found<\/a> jsou dv\u011b takov\u00e1 \u0159e\u0161en\u00ed, vyvinut\u00e1 spole\u010dnost\u00ed, kde jste jako prodejce na Amazonu na prvn\u00edm m\u00edst\u011b.<\/p>

    Odkazy na obr\u00e1zky v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Dilok \u2013 stock.adobe.com, \u00a9 Suriya \u2013 stock.adobe.com, \u00a9 Michael Traitov \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    V uplynul\u00fdch m\u011bs\u00edc\u00edch jsme na mnoha akc\u00edch z\u00edskali cenn\u00e9 podn\u011bty z rozhovor\u016f se z\u00e1kazn\u00edky a partnery. A\u0165 u\u017e na na\u0161em st\u00e1nku na OMR s uvoln\u011bn\u00fdm sklenic\u00ed piva, nebo v diskusn\u00edch kolech po na\u0161em vystoupen\u00ed na Amazon Seller Day v Berl\u00edn\u011b \u2013 osobn\u00ed setk\u00e1n\u00ed z\u016fst\u00e1v\u00e1 st\u00e1le inspirativn\u011bj\u0161\u00ed ne\u017e telefon nebo videohovor. Tak\u00e9 si s vd\u011b\u010dnost\u00ed vzpom\u00edn\u00e1me<\/p>\n","protected":false},"author":6,"featured_media":49786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927],"tags":[],"class_list":["post-108792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky"],"yoast_head":"\nSELLERLOGIC | Obl\u00edben\u00e9 ot\u00e1zky z\u00e1kazn\u00edk\u016f a partner\u016f<\/title>\n<meta name=\"description\" content=\"Jak\u00e9 ot\u00e1zky nejv\u00edce tr\u00e1pily prodejce a partnery na Amazonu v posledn\u00edch m\u011bs\u00edc\u00edch? 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