{"id":108804,"date":"2020-02-20T15:43:00","date_gmt":"2020-02-20T15:43:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/prodavat-mezinarodne-s-amazon-fba-hostujici-clanek-od-experta-michy-augsteina\/"},"modified":"2020-02-20T15:43:00","modified_gmt":"2020-02-20T15:43:00","slug":"prodavat-mezinarodne-s-amazon-fba-hostujici-clanek-od-experta-michy-augsteina","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavat-mezinarodne-s-amazon-fba-hostujici-clanek-od-experta-michy-augsteina\/","title":{"rendered":"Prod\u00e1vat mezin\u00e1rodn\u011b s Amazon FBA? Hostuj\u00edc\u00ed \u010dl\u00e1nek od experta Michy Augsteina"},"content":{"rendered":"

Ti, kte\u0159\u00ed provozuj\u00ed sv\u016fj vlastn\u00ed webshop, v\u011bd\u00ed, kolik pracovn\u00ed s\u00edly, \u010dasu a slo\u017eit\u00fdch proces\u016f je zapot\u0159eb\u00ed. Vstup do zahrani\u010dn\u00edch trh\u016f p\u0159in\u00e1\u0161\u00ed je\u0161t\u011b v\u011bt\u0161\u00ed v\u00fdzvy. Proto se mnoho maloobchodn\u00edk\u016f rozhoduje proj\u00edt ji\u017e zaveden\u00fdmi online tr\u017ei\u0161ti, jako je eBay nebo Amazon, a vyu\u017e\u00edvat slu\u017eby, kter\u00e9 p\u0159esahuj\u00ed pouze virtu\u00e1ln\u00ed infrastrukturu. Jedn\u00edm takov\u00fdm p\u0159\u00edkladem je “Fulfillment by Amazon,” nebo FBA. Prodej mezin\u00e1rodn\u011b m\u00e1 t\u00edmto zp\u016fsobem b\u00fdt jednodu\u0161\u0161\u00ed.<\/p>

Slu\u017eba, kter\u00e1 je v t\u00e9to zemi tak\u00e9 zn\u00e1m\u00e1 jako “Doprava od Amazonu,” nab\u00edz\u00ed mnoho v\u00fdhod: mnoho nov\u00fdch z\u00e1kazn\u00edk\u016f, rostouc\u00ed spokojenost spot\u0159ebitel\u016f a snadn\u00e9 zpracov\u00e1n\u00ed. Co se za t\u00edm skr\u00fdv\u00e1? Nab\u00edz\u00ed FBA opravdu pouze v\u00fdhody pro provozovatele obchod\u016f<\/a> a je slu\u017eba vhodn\u00e1 pro ka\u017ed\u00e9ho maloobchodn\u00edka nebo zna\u010dku? Jasn\u00e9 ne \u2013 to by m\u011blo b\u00fdt uvedeno hned na za\u010d\u00e1tku.<\/p>

O autorovi\u200b<\/strong><\/p>

Micha Augstein je zakladatel a jednatel spole\u010dnosti PARCEL.ONE, poskytovatele logistick\u00fdch slu\u017eeb pro p\u0159eshrani\u010dn\u00ed online obchod. <\/strong>Od roku 2006 investuje do r\u016fzn\u00fdch logistick\u00fdch \u0159e\u0161en\u00ed a buduje spole\u010dnosti. P\u0159edt\u00edm pracoval v velkoobchodu pro r\u016fzn\u00e9 m\u00f3dn\u00ed zna\u010dky.<\/p><\/blockquote><\/div><\/div>

Maloobchodn\u00edci mus\u00ed dr\u017eet krok s globalizac\u00ed<\/h2>

Prim\u00e1rn\u011b jde o to, aby z\u00e1kazn\u00edci objedn\u00e1vali z obchodu, kter\u00fd je d\u016fv\u011bryhodn\u00fd, rychle dod\u00e1v\u00e1 po\u017eadovan\u00e9 produkty a je tak\u00e9 cenov\u011b dostupn\u00fd. Doprava ze zem\u011b nebo ze zahrani\u010d\u00ed je zpo\u010d\u00e1tku irelevantn\u00ed. To plat\u00ed tak\u00e9 v p\u0159\u00edpad\u011b, \u017ee prod\u00e1vaj\u00edc\u00ed prod\u00e1vaj\u00ed mezin\u00e1rodn\u011b, p\u0159es Amazon nebo jin\u00e9 kan\u00e1ly.<\/p>

V\u00fdvoj, kter\u00fd m\u00e1 obrovsk\u00fd potenci\u00e1l, ale tak\u00e9 p\u0159edstavuje v\u00fdznamn\u00e9 v\u00fdzvy pro online maloobchodn\u00edky. Objevov\u00e1n\u00ed nov\u00fdch trh\u016f \u2013 za n\u00e1rodn\u00edmi hranicemi \u2013 otev\u00edr\u00e1 nov\u00e9 prodejn\u00ed p\u0159\u00edle\u017eitosti a je nezbytnost\u00ed v dob\u011b rostouc\u00ed internacionalizace, pokud chce n\u011bkdo p\u0159e\u017e\u00edt a r\u016fst v dlouhodob\u00e9m horizontu.<\/p>

Zvl\u00e1\u0161t\u011b pro “nov\u00e1\u010dky” na mezin\u00e1rodn\u00ed sc\u00e9n\u011b nab\u00edzej\u00ed velk\u00e9 online tr\u017ei\u0161t\u011b jako eBay nebo Amazon p\u0159irozen\u011b dobrou viditelnost z\u00e1kazn\u00edk\u016fm z cel\u00e9ho sv\u011bta. Krom\u011b toho existuj\u00ed atraktivn\u00ed nab\u00eddky, kter\u00e9 usnad\u0148uj\u00ed vstup do p\u0159eshrani\u010dn\u00edho e-commerce. Tyto body hovo\u0159\u00ed ve prosp\u011bch Amazonu a FBA, pokud je prodej mezin\u00e1rodn\u011b v z\u00e1sad\u011b mo\u017enost\u00ed.<\/p>

Fulfillment by Amazon \u2013 co to vlastn\u011b je?<\/h3>

Z\u00e1kladn\u00ed my\u0161lenka t\u00e9to nab\u00eddky je zpo\u010d\u00e1tku atraktivn\u00ed pro ka\u017ed\u00e9ho online maloobchodn\u00edka: provozovatel\u00e9 obchod\u016f mohou snadno automatizovat cel\u00fd sv\u016fj proces t\u00edm, \u017ee ho outsourcuj\u00ed a zam\u011b\u0159\u00ed se na sv\u00e9 hlavn\u00ed podnik\u00e1n\u00ed a skute\u010dn\u00fd rozvoj firmy. To znamen\u00e1: p\u0159ed\u00e1vaj\u00ed proces objedn\u00e1v\u00e1n\u00ed, stejn\u011b jako balen\u00ed a dopravu, zpracov\u00e1n\u00ed vratek a dokonce i z\u00e1kaznick\u00fd servis a fakturaci \u2013 v podstat\u011b v\u0161e, co stoj\u00ed hodn\u011b \u010dasu, prostoru a pracovn\u00ed s\u00edly \u2013 Amazonu.<\/p>

Bar\u00e9ry pro vyu\u017e\u00edv\u00e1n\u00ed panevropsk\u00e9 dopravy jsou n\u00edzk\u00e9: zbo\u017e\u00ed z jak\u00e9koli produktov\u00e9 kategorie je zas\u00edl\u00e1no do logistick\u00fdch center online giganta, kter\u00e1 jsou rozlo\u017eena po cel\u00e9m sv\u011bt\u011b. Produkty jsou tam skladov\u00e1ny a \u010dekaj\u00ed na sv\u016fj prodej. Amazon odpov\u00edd\u00e1 na dotazy z\u00e1kazn\u00edk\u016f v p\u0159\u00edslu\u0161n\u00e9m n\u00e1rodn\u00edm jazyce. Tak\u017ee se jedn\u00e1 o komplexn\u00ed bal\u00ed\u010dek bez starost\u00ed, za kter\u00fd je \u00fa\u010det prodejce zat\u00ed\u017een odpov\u00eddaj\u00edc\u00edmi prodejn\u00edmi poplatky, ale kter\u00fd nab\u00edz\u00ed mnoho v\u00fdhod.<\/p>

To je to, co m\u00e1te jako online maloobchodn\u00edk z FBA<\/h2>
\"Je<\/figure><\/div>

P\u0159edev\u0161\u00edm takov\u00e9 pln\u011bn\u00ed usnad\u0148uje vstup do online maloobchodu nebo do nov\u00fdch prodejn\u00edch kan\u00e1l\u016f jako takov\u00fdch \u2013 nav\u00edc poskytuje snadn\u00fd start do mezin\u00e1rodn\u00edho podnik\u00e1n\u00ed. Prodejce vyu\u017e\u00edv\u00e1 zavedenou infrastrukturu Amazon FBA k mezin\u00e1rodn\u00edmu prodeji a nemus\u00ed se zab\u00fdvat jazykov\u00fdmi a kulturn\u00edmi zvl\u00e1\u0161tnostmi, ani se nemus\u00ed pot\u00fdkat s poskytovateli logistiky a sazbami. Bez v\u00fdznamn\u00e9 person\u00e1ln\u00ed a \u010dasov\u00e9 investice lze zv\u00fd\u0161it viditelnost vlastn\u00edch produkt\u016f na vysoce frekventovan\u00e9m tr\u017ei\u0161ti, kter\u00e9mu d\u016fv\u011b\u0159uje obrovsk\u00e9 mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f po cel\u00e9m sv\u011bt\u011b \u2013 co\u017e je tak\u00e9 patrn\u00e9 ve zvy\u0161uj\u00edc\u00edm se po\u010dtu z\u00e1kazn\u00edk\u016f Prime v posledn\u00edch letech.<\/p>

Tato majetn\u00e1 c\u00edlov\u00e1 skupina \u2013 s v\u00edce ne\u017e 100 miliony p\u0159edplatn\u00fdch po cel\u00e9m sv\u011bt\u011b (k roku 2018) \u2013 nejen\u017ee tr\u00e1v\u00ed na Amazonu v\u00fdrazn\u011b v\u00edce \u010dasu, ale tak\u00e9 vykazuje dra\u017e\u0161\u00ed n\u00e1kupn\u00ed ko\u0161\u00edky. Velk\u00e1 \u010d\u00e1st t\u011bchto z\u00e1kazn\u00edk\u016f filtruje vyhled\u00e1v\u00e1n\u00ed p\u0159\u00edmo na nab\u00eddky pouze pro Prime, kter\u00e9 slibuj\u00ed dopravu od Amazonu a dodac\u00ed lh\u016ftu pouh\u00e9 jeden a\u017e dva dny. Prodejci, kte\u0159\u00ed tento \u0161t\u00edtek nemaj\u00ed, se ani neobjevuj\u00ed v seznamu v\u00fdsledk\u016f. To je tak\u00e9 d\u016fvod, pro\u010d mnoho prodejc\u016f vyu\u017e\u00edv\u00e1 “Fulfillment by Amazon.” Proto jejich produkt automaticky z\u00edsk\u00e1v\u00e1 \u0161t\u00edtek Prime a je zv\u00fdhodn\u011bn v um\u00edst\u011bn\u00ed v Buy Box.<\/p>

Mimochodem, prodejci tak\u00e9 t\u011b\u017e\u00ed z obvykle hladk\u00e9ho zpracov\u00e1n\u00ed z\u00e1kaznick\u00e9 cesty, kdy\u017e prod\u00e1vaj\u00ed mezin\u00e1rodn\u011b p\u0159es Amazon FBA. Spolehliv\u00e9, kr\u00e1tk\u00e9 dodac\u00ed lh\u016fty \u2013 obvykle do jednoho dne \u2013 a rychl\u00e9, bezprobl\u00e9mov\u00e9 \u0159\u00edzen\u00ed vratek ji\u017e nejsou jen ot\u00e1zkou dobr\u00e9 praxe pro online z\u00e1kazn\u00edky, ale sp\u00ed\u0161e po\u017eadovan\u00fdm standardem. V tomto kontextu jsou dobr\u00e9 recenze podce\u0148ovan\u00fdm faktorem prodeje a p\u0159esv\u011bd\u010div\u00fdm argumentem p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>

Krom\u011b toho je online gigant zastoupen v mnoha zem\u00edch po cel\u00e9m sv\u011bt\u011b s m\u00edstn\u00ed platformou, \u010d\u00edm\u017e nab\u00edz\u00ed mo\u017enost prod\u00e1vat zbo\u017e\u00ed specificky podle zem\u011b podle stejn\u00e9ho \u00fasp\u011b\u0161n\u00e9ho modelu.<\/p>

Amazon.com generuje \u0161estkr\u00e1t v\u00edce p\u0159\u00edjm\u016f ne\u017e n\u011bmeck\u00e1 str\u00e1nka<\/h4>

V N\u011bmecku je Amazon n\u00e1kupn\u00ed platformou \u010d. 1, o tom nen\u00ed pochyb. Ale americk\u00fd trh m\u00e1 je\u0161t\u011b v\u011bt\u0161\u00ed potenci\u00e1l<\/a>. P\u0159es amazon.com generuje online gigant \u0161estkr\u00e1t v\u00edce p\u0159\u00edjm\u016f. Ve srovn\u00e1n\u00ed s francouzsk\u00fdmi, italsk\u00fdmi a \u0161pan\u011blsk\u00fdmi str\u00e1nkami dokonce americk\u00e1 platforma dosahuje deset a\u017e dvacetkr\u00e1t vy\u0161\u0161\u00edho provozu a v\u00fdrazn\u011b v\u00edce objedn\u00e1vek.<\/p>

Objevov\u00e1n\u00ed nov\u00fdch prodejn\u00edch trh\u016f prost\u0159ednictv\u00edm str\u00e1nek obchod\u016f Amazon v Evrop\u011b, ale zejm\u00e9na v USA, nab\u00edz\u00ed nejen obrovsk\u00fd potenci\u00e1l pro mezin\u00e1rodn\u00ed “nov\u00e1\u010dky” z hlediska p\u0159\u00edjm\u016f a nov\u00fdch z\u00e1kazn\u00edk\u016f. Stejn\u011b jako se nemus\u00ed ob\u00e1vat logistiky objedn\u00e1vek Amazon, je tak\u00e9 mo\u017en\u00e9 dod\u00e1n\u00ed n\u011bmeck\u00e9ho zbo\u017e\u00ed do skladu FBA bez velk\u00e9ho \u00fasil\u00ed. Poskytovatel\u00e9 jako Parcel.One<\/a> se staraj\u00ed o logistiku a dopravu a jsou dob\u0159e obezn\u00e1meni s po\u017eadavky specifick\u00fdmi pro jednotliv\u00e9 zem\u011b.<\/p>

Pro prodejce to m\u00e1 v\u00fdznamn\u00e9 v\u00fdhody: r\u016fzn\u00e9 z\u00e1silky s c\u00edli v Evrop\u011b a za mo\u0159em jsou zabaleny do jedn\u00e9 n\u00e1kladn\u00ed jednotky, zasl\u00e1ny na sb\u011brnou adresu a n\u00e1sledn\u011b je sm\u011brov\u00e1n\u00ed p\u0159ed\u00e1no logistick\u00e9mu expertovi. Parcel.One se star\u00e1 o vychyst\u00e1v\u00e1n\u00ed objedn\u00e1vek, dodr\u017eov\u00e1n\u00ed celn\u00edch p\u0159edpis\u016f a dod\u00e1n\u00ed just-in-time \u2013 a zas\u00edl\u00e1 zbo\u017e\u00ed prost\u0159ednictv\u00edm d\u016fv\u011bryhodn\u00fdch m\u00edstn\u00edch p\u0159epravc\u016f k koncov\u00e9mu z\u00e1kazn\u00edkovi nebo do sklad\u016f Amazon. V tomto procesu jsou z\u00e1silky n\u011bkolika z\u00e1kazn\u00edk\u016f spojeny, co\u017e \u010din\u00ed dopravu levn\u011bj\u0161\u00ed d\u00edky objemov\u00fdm slev\u00e1m.<\/p>

P\u0159es FBA prodejci ztr\u00e1cej\u00ed sv\u016fj marketingov\u00fd potenci\u00e1l<\/h3>
\"Kouzeln\u00e1<\/figure><\/div>

Navzdory v\u0161em v\u00fdhod\u00e1m pro provozovatele obchod\u016f, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed Amazon FBA k mezin\u00e1rodn\u00edmu prodeji, nen\u00ed tato slu\u017eba spr\u00e1vnou volbou pro v\u0161echny prodejce nebo zna\u010dky.<\/p>

Jeliko\u017e jsou n\u00e1klady na skladov\u00e1n\u00ed definov\u00e1ny podle doby a prostoru, m\u011bli by prodejci zejm\u00e9na zv\u00e1\u017eit, zda se to vyplat\u00ed pro velk\u00e9, objemn\u00e9 produkty \u2013 zejm\u00e9na kdy\u017e se nejedn\u00e1 o rychloobr\u00e1tkov\u00e9 zbo\u017e\u00ed. I kdy\u017e se stane nezbytn\u00fdm poradenstv\u00ed z\u00e1kazn\u00edk\u016fm, m\u011bly by b\u00fdt prodeje \u0159\u00edzeny nez\u00e1visle.<\/p>

Prodejci by si tak\u00e9 m\u011bli b\u00fdt v\u011bdomi, \u017ee cenn\u00fd marketingov\u00fd potenci\u00e1l je s FBA promarn\u011bn. Proto\u017ee budov\u00e1n\u00ed loaj\u00e1ln\u00ed z\u00e1kaznick\u00e9 z\u00e1kladny \u2013 to lze dos\u00e1hnout pouze s vlastn\u00edm webshopem. Z\u00e1kazn\u00edci Amazonu obvykle vn\u00edmaj\u00ed pouze Amazon jako prodejce a ne maloobchodn\u00edka za n\u00edm. Z\u00e1kazn\u00edci si b\u011bhem procesu objedn\u00e1v\u00e1n\u00ed registruj\u00ed logo a design webov\u00e9 str\u00e1nky Amazon, dost\u00e1vaj\u00ed sv\u00e9 produkty v obalech s logem Amazon a kontaktuj\u00ed z\u00e1kaznick\u00fd servis Amazonu s dotazy nebo probl\u00e9my. Pokud prodejci nap\u0159\u00edklad distribuuj\u00ed ekologick\u00fd produkt<\/a>, nemaj\u00ed mo\u017enost zvolit si v\u011bdom\u011b klimaticky neutr\u00e1ln\u00ed obal. Ruce prodejce jsou sv\u00e1z\u00e1ny, pokud jde o mo\u017enosti dopravy a tak\u00e9 \u0159\u00edzen\u00ed vratek.<\/p>

Nicm\u00e9n\u011b existuje dal\u0161\u00ed nev\u00fdhoda pro v\u0161echny prodejce, kte\u0159\u00ed prod\u00e1vaj\u00ed mezin\u00e1rodn\u011b p\u0159es Amazon FBA: e-commerce gigant p\u0159ij\u00edm\u00e1 prakticky ka\u017ed\u00fd vr\u00e1cen\u00fd produkt, ani\u017e by ho podrobn\u011b zkoumal. To je poh\u00e1n\u011bno silnou orientac\u00ed na z\u00e1kazn\u00edka online giganta a samoz\u0159ejm\u011b snahou vyhnout se ohromn\u00e9mu organiza\u010dn\u00edmu \u00fasil\u00ed. P\u0159esto to m\u016f\u017ee pro prodejce b\u00fdt pom\u011brn\u011b n\u00e1kladn\u00e9. Nap\u0159\u00edklad pokud jsou vysoce kvalitn\u00ed, ale mo\u017en\u00e1 jen m\u00edrn\u011b po\u0161kozen\u00e9 elektronick\u00e9 zbo\u017e\u00ed jednodu\u0161e zlikvidov\u00e1ny. Pokud dojde k nedostatku z\u00e1sob a pot\u0159ebujete sv\u00e9 produkty ze skladu Amazon, mus\u00ed b\u00fdt zbo\u017e\u00ed nejprve znovu zakoupeno. To stoj\u00ed \u010das a pen\u00edze.<\/p>

Jednodu\u0161e \u0159e\u010deno: V\u00e1\u0161 online obchod, va\u0161e pravidla! S FBA se vzd\u00e1v\u00e1te kontroly nad invent\u00e1\u0159em, zpracov\u00e1n\u00edm vratek, dodac\u00edmi podm\u00ednkami a tak\u00e9 prodejn\u00edm prost\u0159ed\u00edm. V\u00e1\u0161 produkt je prezentov\u00e1n z\u00e1kazn\u00edkovi Amazonu p\u0159\u00edmo vedle produktu konkurenta a je v p\u0159\u00edm\u00e9 cenov\u00e9 konkurenci \u2013 nejen proti dom\u00e1c\u00edm produkt\u016fm, ale tak\u00e9 proti zahrani\u010dn\u00edm. Konkurence je tedy siln\u00e1.<\/p>

\u201eFulfillment by Amazon\u201c \u2013 d\u011blat, nebo ned\u011blat?<\/strong><\/p>

Nakonec \u201eFulfillment by Amazon\u201c \u2013 navzdory n\u011bkter\u00fdm nev\u00fdhod\u00e1m \u2013 nab\u00edz\u00ed dobr\u00e9 p\u0159\u00edle\u017eitosti pro prodejce, jak prozkoumat nov\u00e9 trhy, expandovat a st\u00e1t se mezin\u00e1rodn\u00edmi. Proto\u017ee prost\u0159ednictv\u00edm Amazon FBA mohou prodejci prod\u00e1vat po cel\u00e9 Evrop\u011b a mezin\u00e1rodn\u011b. Bez v\u00fdznamn\u00e9 pracovn\u00ed s\u00edly, skladovac\u00edho prostoru a \u010dasov\u00e9 investice mohou prezentovat sv\u00e9 zna\u010dky mezin\u00e1rodn\u00edmu publiku na obrovsk\u00e9m tr\u017ei\u0161ti. Zejm\u00e9na americk\u00e1 platforma Amazon p\u0159edstavuje velk\u00fd prodejn\u00ed trh se sv\u00fdmi \u0161estkr\u00e1t v\u011bt\u0161\u00edmi p\u0159\u00edjmy a siln\u00fdm provozem.<\/p>

Program FBA nen\u00ed vhodn\u00fd, pokud chce n\u011bkdo budovat loaj\u00e1ln\u00ed z\u00e1kaznickou z\u00e1kladnu a zlep\u0161ovat vztahy se z\u00e1kazn\u00edky \u2013 nav\u00edc jako prodejce se vzd\u00e1v\u00e1te marketingov\u00e9ho potenci\u00e1lu poskytovateli slu\u017eby. Tak\u017ee pro mnoho, ale ne pro v\u0161echny prodejce, d\u00e1v\u00e1 smysl prod\u00e1vat mezin\u00e1rodn\u011b p\u0159es Amazon FBA.<\/p>

PARCEL.ONE<\/a> je poskytovatel logistick\u00fdch slu\u017eeb specificky pro p\u0159eshrani\u010dn\u00ed online obchod. Startup umo\u017e\u0148uje online maloobchodn\u00edk\u016fm v\u00fdrazn\u011b sn\u00ed\u017eit n\u00e1klady na dopravu do zahrani\u010d\u00ed t\u00edm, \u017ee v\u0161echny z\u00e1silky bez ohledu na c\u00edlovou zemi spojuje a vyb\u00edr\u00e1 ide\u00e1ln\u00edho poskytovatele slu\u017eeb pro ka\u017edou jednotlivou z\u00e1silku. Krom\u011b toho se \u00fasil\u00ed na stran\u011b prodejce v\u00fdrazn\u011b sni\u017euje, proto\u017ee PARCEL.ONE p\u016fsob\u00ed jako jedin\u00fd smluvn\u00ed partner pro v\u0161echny trhy \u2013 s jednotn\u00fdm \u0161t\u00edtkem a nep\u0159etr\u017eit\u00fdm sledov\u00e1n\u00edm.<\/p><\/blockquote>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 FrankBoston \u2013 stock.adobe.com \/ \u00a9 Parcel.One \/ \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Ti, kte\u0159\u00ed provozuj\u00ed sv\u016fj vlastn\u00ed webshop, v\u011bd\u00ed, kolik pracovn\u00ed s\u00edly, \u010dasu a slo\u017eit\u00fdch proces\u016f je zapot\u0159eb\u00ed. Vstup do zahrani\u010dn\u00edch trh\u016f p\u0159in\u00e1\u0161\u00ed je\u0161t\u011b v\u011bt\u0161\u00ed v\u00fdzvy. Proto se mnoho maloobchodn\u00edk\u016f rozhoduje proj\u00edt ji\u017e zaveden\u00fdmi online tr\u017ei\u0161ti, jako je eBay nebo Amazon, a vyu\u017e\u00edvat slu\u017eby, kter\u00e9 p\u0159esahuj\u00ed pouze virtu\u00e1ln\u00ed infrastrukturu. Jedn\u00edm takov\u00fdm p\u0159\u00edkladem je “Fulfillment by Amazon,” nebo<\/p>\n","protected":false},"author":3,"featured_media":2169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921,915],"tags":[],"class_list":["post-108804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu","category-splneni-objednavek-amazonem"],"yoast_head":"\nProdej mezin\u00e1rodn\u011b s Amazon FBA \u2013 jak to funguje?<\/title>\n<meta name=\"description\" content=\"Co m\u016f\u017ee Amazon FBA nab\u00eddnout v oblasti mezin\u00e1rodn\u00edho prodeje? 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