{"id":108822,"date":"2024-10-31T12:26:58","date_gmt":"2024-10-31T12:26:58","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/"},"modified":"2024-10-31T12:26:58","modified_gmt":"2024-10-31T12:26:58","slug":"amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/","title":{"rendered":"Amazon Prime od prodejc\u016f: P\u0159\u00edru\u010dka pro profesion\u00e1ln\u00ed prodejce"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-600047-identifier\">Pln\u011bn\u00ed prost\u0159ednictv\u00edm Amazonu (FBA) je vlastn\u011b jedinou mo\u017enost\u00ed, jak z\u00edskat \u017e\u00e1danou Prime n\u00e1lepku pro produkt, kter\u00e1 ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi na Amazonu slibuje: rychl\u00e9 doru\u010den\u00ed, vst\u0159\u00edcn\u00e9 vracen\u00ed, ochotn\u00fd z\u00e1kaznick\u00fd servis \u2013 abych to shrnul: vynikaj\u00edc\u00ed kvalitu ve v\u0161ech ohledech. Tento slib p\u0159itahuje. V\u00edce ne\u017e 200 milion\u016f lid\u00ed po cel\u00e9m sv\u011bt\u011b vyu\u017e\u00edv\u00e1 Amazon Prime a zaveden\u00ed programu je pova\u017eov\u00e1no za skute\u010dn\u00fd motor r\u016fstu pro r\u016fzn\u00e9 trhy. Ale ne ka\u017ed\u00fd obchodn\u00edk chce vyu\u017e\u00edvat Amazon FBA. Zvl\u00e1\u0161t\u011b profesion\u00e1ln\u00ed a velc\u00ed prodejci na trhu maj\u00ed vlastn\u00ed, dob\u0159e funguj\u00edc\u00ed logistiku. Outsourcing pln\u011bn\u00ed m\u016f\u017ee v takov\u00e9m p\u0159\u00edpad\u011b zp\u016fsobit dodate\u010dn\u00e9 n\u00e1klady. Aby se i t\u011bmto obchodn\u00edk\u016fm umo\u017enilo dos\u00e1hnout rostouc\u00edho po\u010dtu z\u00e1kazn\u00edk\u016f Prime, Amazon zavedl program \u201ePrime prost\u0159ednictv\u00edm prodejc\u016f\u201c.<\/p><p class=\"theme-wp-block gb-responsive-103053-identifier\">\u00da\u010dast na Prime by Seller neboli Seller Fulfilled Prime (Amazon SFP) v\u0161ak nen\u00ed otev\u0159ena ka\u017ed\u00e9mu a plat\u00ed p\u0159\u00edsn\u00e9 kvalitativn\u00ed po\u017eadavky, kter\u00e9 mus\u00ed zainteresovan\u00e9 spole\u010dnosti tak\u00e9 prok\u00e1zat. V tomto blogov\u00e9m p\u0159\u00edsp\u011bvku objasn\u00edme, co p\u0159esn\u011b znamen\u00e1 Prime prost\u0159ednictv\u00edm prodejc\u016f, jak\u00e9 po\u017eadavky mus\u00ed b\u00fdt spln\u011bny a jak se \u00fasp\u011b\u0161n\u011b p\u0159ihl\u00e1sit.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-497266-identifier\">Co je Prime prost\u0159ednictv\u00edm prodejc\u016f?<\/h2><p class=\"theme-wp-block gb-responsive-749526-identifier\">Mnoho prodejc\u016f na Amazonu se d\u0159\u00edve sp\u00ed\u0161e vyh\u00fdbalo Prime by Seller, proto\u017ee nebylo mo\u017en\u00e9 svobodn\u011b vybrat p\u0159epravn\u00ed slu\u017ebu. Od t\u00e9 doby, co prodejci ji\u017e nejsou v\u00e1z\u00e1ni na \u017e\u00e1dnou p\u0159epravn\u00ed slu\u017ebu, z\u00edskal program na atraktivit\u011b. Produkty, kter\u00e9 jsou zas\u00edl\u00e1ny prost\u0159ednictv\u00edm Prime prost\u0159ednictv\u00edm prodejc\u016f, jsou sice sou\u010d\u00e1st\u00ed Amazon Prime, ale jsou odes\u00edl\u00e1ny p\u0159\u00edmo z skladu p\u0159\u00edslu\u0161n\u00e9ho prodejce.<\/p><p class=\"theme-wp-block gb-responsive-203366-identifier\">Pro obchodn\u00edky to znamen\u00e1, \u017ee mohou vyu\u017e\u00edvat svou vlastn\u00ed logistiku od skladov\u00e1n\u00ed p\u0159es vychyst\u00e1v\u00e1n\u00ed a balen\u00ed a\u017e po odes\u00edl\u00e1n\u00ed. Znamen\u00e1 to v\u0161ak tak\u00e9, \u017ee tyto intern\u00ed procesy mus\u00ed fungovat hladce a spolehliv\u011b. Zda tomu tak je, testuje Amazon p\u0159edt\u00edm b\u011bhem zku\u0161ebn\u00ed f\u00e1ze.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-192156-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tObjevte sv\u016fj r\u016fstov\u00fd potenci\u00e1l\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tProd\u00e1v\u00e1te se ziskem? Udr\u017eujte svou ziskovost s SELLERLOGIC Business Analytics pro Amazon. Nyn\u00ed 14 dn\u00ed testujte.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/mr\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tZjistit v\u00edce\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-587443-identifier\">V\u00fdhody Amazon Prime by Seller<\/h3><p class=\"theme-wp-block gb-responsive-633162-identifier\">Logo Prime je tak \u017e\u00e1dan\u00e9, proto\u017ee poskytuje rozhoduj\u00edc\u00ed konkuren\u010dn\u00ed v\u00fdhody.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-160471-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-220992-identifier\">Z\u00e1kazn\u00edci, kte\u0159\u00ed si sjednali p\u0159edplatn\u00e9 Prime, <strong>\u010dast\u011bji nakupuj\u00ed<\/strong> na Amazonu a <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-120824-identifier\">generuj\u00ed <strong>vy\u0161\u0161\u00ed hodnoty ko\u0161\u00edku<\/strong> ne\u017e z\u00e1kazn\u00edci, kte\u0159\u00ed nevyu\u017e\u00edvaj\u00ed Prime. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-778815-identifier\">Krom\u011b toho <strong>hledaj\u00ed z\u00e1kazn\u00edci Prime c\u00edlen\u011b<\/strong> produkty, kter\u00e9 jsou sou\u010d\u00e1st\u00ed nab\u00eddky Prime, aby vyu\u017eili v\u0161echny v\u00fdhody p\u0159edplatn\u00e9ho \u2013 zejm\u00e9na rychl\u00e9 doru\u010den\u00ed, n\u011bkdy je\u0161t\u011b ve stejn\u00fd nebo nejpozd\u011bji n\u00e1sleduj\u00edc\u00ed den. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-587813-identifier\">Krom\u011b toho se zvy\u0161uje pravd\u011bpodobnost, \u017ee nab\u00eddka <strong>vyhraje <\/strong><a href=\"\/cs\/blog\/amazon-buy-box\/\"><strong>Amazon Buy Box<\/strong><\/a><strong>.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-414743-identifier\">V\u00edce n\u00e1v\u0161t\u011bvnosti a zlep\u0161en\u00e1 m\u00edra konverze vedou k je\u0161t\u011b v\u011bt\u0161\u00ed <strong>viditelnosti<\/strong> v hled\u00e1n\u00ed na Amazonu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-81947-identifier\">Pro produkty \u201ePrime prost\u0159ednictv\u00edm prodejc\u016f\u201c p\u0159eb\u00edr\u00e1 Amazon <strong>z\u00e1kaznick\u00fd servis<\/strong> a<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-83388-identifier\">Obchodn\u00edci, kte\u0159\u00ed jsou kvalifikov\u00e1ni pro SFP, maj\u00ed p\u0159\u00edstup k <strong>bleskov\u00fdm nab\u00eddk\u00e1m<\/strong>. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582009-identifier\">Program \u201ePrime prost\u0159ednictv\u00edm prodejc\u016f\u201c je na rozd\u00edl od FBA prakticky <strong>zdarma<\/strong>, proto\u017ee nevznikaj\u00ed \u017e\u00e1dn\u00e9 dal\u0161\u00ed poplatky. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-665673-identifier\">Z\u00e1rove\u0148 prodejci prost\u0159ednictv\u00edm Prime by Seller obvykle zaznamen\u00e1vaj\u00ed <strong>sn\u00ed\u017een\u00ed n\u00e1klad\u016f<\/strong>, nap\u0159\u00edklad na skladov\u00e1n\u00ed a d\u00edky vlastn\u00edm podm\u00ednk\u00e1m s p\u0159epravn\u00edmi slu\u017ebami. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410900-identifier\"><strong>Nez\u00e1vislost na Amazonu<\/strong> je dal\u0161\u00ed v\u00fdhoda, kterou nelze podce\u0148ovat: vlastn\u00ed obaly na z\u00e1silky, v\u00edce branding, lep\u0161\u00ed prezentace produkt\u016f \u2013 to v\u0161e se na konci odr\u00e1\u017e\u00ed na <strong>loajalit\u011b z\u00e1kazn\u00edk\u016f<\/strong>.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-481170-identifier\">Nev\u00fdhody Amazon Prime by Seller<\/h3><p class=\"theme-wp-block gb-responsive-788979-identifier\">V\u0161echno m\u00e1 svou cenu \u2013 a obchodn\u00edci by si m\u011bli dob\u0159e rozmyslet, zda ji cht\u011bj\u00ed zaplatit.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-549540-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-910913-identifier\">Cel\u00e1 <strong>odpov\u011bdnost<\/strong> za zpracov\u00e1n\u00ed objedn\u00e1vek le\u017e\u00ed na prodejci. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-969007-identifier\">Amazon klade vysok\u00e9 <strong>po\u017eadavky<\/strong> na \u00fa\u010dastn\u00edky programu \u201ePrime prost\u0159ednictv\u00edm prodejc\u016f\u201c, kter\u00e9 mus\u00ed b\u00fdt spln\u011bny v ka\u017ed\u00e9m okam\u017eiku (viz n\u00ed\u017ee).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-147467-identifier\">V\u0161echny <strong>procesy mus\u00ed fungovat bezchybn\u011b<\/strong>. Ji\u017e n\u011bkolik opo\u017ed\u011bn\u00fdch dod\u00e1vek nebo p\u0159\u00edli\u0161 mnoho st\u00ed\u017enost\u00ed od z\u00e1kazn\u00edk\u016f m\u016f\u017ee znamenat ztr\u00e1tu statusu Prime.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-75173-identifier\">Objedn\u00e1vky mus\u00ed b\u00fdt zpracov\u00e1v\u00e1ny kdykoli, tedy i <strong>o v\u00edkendech, o sv\u00e1tc\u00edch<\/strong>, b\u011bhem \u0161koln\u00edch pr\u00e1zdnin nebo kdy\u017e m\u00e1 babi\u010dka narozeniny.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-254223-identifier\">Z\u00e1kaznick\u00fd <strong>servis<\/strong> je zcela p\u0159evzat Amazonem. I kdy\u017e je to jedna \u00faloha m\u00e9n\u011b, kterou mus\u00ed online prodejci vykon\u00e1vat, z\u00e1rove\u0148 ztr\u00e1cej\u00ed ve\u0161kerou kontrolu. Pokud si z\u00e1kazn\u00edk st\u011b\u017euje \u2013 nap\u0159\u00edklad proto, \u017ee jeho objedn\u00e1vka nebyla doru\u010dena p\u0159\u00edmo n\u00e1sleduj\u00edc\u00ed den \u2013, Amazon obvykle vyhov\u00ed p\u0159\u00e1n\u00ed z\u00e1kazn\u00edka a nap\u0159\u00edklad zah\u00e1j\u00ed vr\u00e1cen\u00ed pen\u011bz.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995214-identifier\">Tak\u00e9 <strong>z\u00e1sady vracen\u00ed<\/strong>, se kter\u00fdmi mus\u00ed v\u0161ichni prodejci SFP na Amazonu souhlasit, mohou b\u00fdt negativn\u00edm bodem. Z\u00e1kazn\u00edci mus\u00ed m\u00edt mo\u017enost vr\u00e1tit produkty do 30 dn\u016f a po obdr\u017een\u00ed vr\u00e1cen\u00ed mus\u00ed b\u00fdt kupn\u00ed cena zbo\u017e\u00ed vr\u00e1cena kupuj\u00edc\u00edmu do dvou dn\u016f.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-833917-identifier\">Kdy se pro prodejce Amazonu vyplat\u00ed mo\u017enost Seller Fulfilled Prime?<\/h3><p class=\"theme-wp-block gb-responsive-427640-identifier\">Protikladem k Prime by Seller je <a href=\"\/cs\/blog\/amazon-fba\/\">Pln\u011bn\u00ed prost\u0159ednictv\u00edm Amazonu<\/a>. V tomto p\u0159\u00edpad\u011b prodejce sv\u00e9 zbo\u017e\u00ed s\u00e1m neskladov\u00e1v\u00e1 a neodes\u00edl\u00e1, ale Amazon p\u0159eb\u00edr\u00e1 cel\u00e9 pln\u011bn\u00ed. \u010cl\u00e1nky jsou skladov\u00e1ny v logistick\u00e9m centru Amazonu a p\u0159i objedn\u00e1vce jsou baleny a odes\u00edl\u00e1ny. Tak\u00e9 vr\u00e1cen\u00ed se tam zpracov\u00e1v\u00e1. To m\u00e1 mnoho v\u00fdhod, ale tak\u00e9 n\u011bkter\u00e9 nev\u00fdhody \u2013 nap\u0159\u00edklad takov\u00e1 slu\u017eba samoz\u0159ejm\u011b nen\u00ed zdarma a k prodejn\u00edm poplatk\u016fm se je\u0161t\u011b p\u0159id\u00e1vaj\u00ed poplatky za FBA.<\/p><p class=\"theme-wp-block gb-responsive-209621-identifier\">P\u0159esto nen\u00ed Prime prost\u0159ednictv\u00edm prodejc\u016f automaticky lep\u0161\u00edm \u0159e\u0161en\u00edm. Obecn\u011b plat\u00ed, \u017ee SFP je vhodn\u00e9 p\u0159edev\u0161\u00edm pro takov\u00e9 produkty, kter\u00e9 v programu FBA zp\u016fsobuj\u00ed p\u0159\u00edli\u0161 vysok\u00e9 n\u00e1klady. To se obvykle d\u011bje, proto\u017ee jsou produkty p\u0159\u00edli\u0161 velk\u00e9 nebo t\u011b\u017ek\u00e9, prod\u00e1vaj\u00ed se pouze sez\u00f3nn\u011b a proto z\u016fst\u00e1vaj\u00ed p\u0159\u00edli\u0161 dlouho ve skladu Amazonu, nebo pokud existuj\u00ed specifick\u00e9 po\u017eadavky na bezpe\u010dnost nebo balen\u00ed produktu.<\/p><p class=\"theme-wp-block gb-responsive-284233-identifier\">V ka\u017ed\u00e9m p\u0159\u00edpad\u011b by se z\u00e1jemci m\u011bli nejprve p\u0159esn\u011b vypo\u010d\u00edtat n\u00e1klady, ne\u017e se rozhodnou pro jeden nebo druh\u00fd program.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-736117-identifier\">Jak\u00e9 po\u017eadavky m\u00e1 Amazon SFP?<\/h2><div class=\"wp-block-image gb-responsive-195265-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller.jpeg\" alt='Program Seller Fulfilled Prime od Amazonu je zn\u00e1m jako \u201ePrime by Seller\".' class=\"wp-image-67782\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-387470-identifier\">Program \u201ePrime prost\u0159ednictv\u00edm prodejc\u016f\u201c m\u00e1 p\u0159\u00edsn\u00e9 po\u017eadavky, kter\u00e9 rozhodn\u011b nelze podce\u0148ovat. Amazon v\u017edy up\u0159ednost\u0148uje z\u00e1kazn\u00edka a stal se tak nejv\u011bt\u0161\u00edm hr\u00e1\u010dem v oblasti e-commerce. Kdo nem\u016f\u017ee poskytnout odpov\u00eddaj\u00edc\u00ed kvalitu slu\u017eeb, bude vy\u0159azen. Aby mohli prodejci zas\u00edlat produkty prost\u0159ednictv\u00edm Prime prost\u0159ednictv\u00edm prodejc\u016f, mus\u00ed b\u00fdt spln\u011bny n\u00e1sleduj\u00edc\u00ed po\u017eadavky:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-177973-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-910683-identifier\">profesion\u00e1ln\u00ed prodejn\u00ed \u00fa\u010det<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-877267-identifier\">celost\u00e1tn\u00ed dostupnost a odes\u00edl\u00e1n\u00ed z dom\u00e1c\u00edho skladu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-956106-identifier\">bezplatn\u00e9 doru\u010den\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-555273-identifier\">odesl\u00e1n\u00ed do jednoho dne po p\u0159ijet\u00ed objedn\u00e1vky pro min. 99 % v\u0161ech objedn\u00e1vek<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-838082-identifier\">odesl\u00e1n\u00ed objedn\u00e1vek do 13 hodin je\u0161t\u011b tent\u00fd\u017e den<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-63964-identifier\">dodr\u017een\u00ed dodac\u00edho slibu (v z\u00e1vislosti na kategorii, m\u00edst\u011b skladu a rozm\u011brech produktu)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-796903-identifier\">m\u00edra v\u010dasn\u00fdch dod\u00e1vek min. 90 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-187514-identifier\">m\u00edra platn\u00fdch sledovac\u00edch \u010d\u00edsel min. 99 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897487-identifier\">m\u00edra storna men\u0161\u00ed nebo rovna 0,5 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-255910-identifier\">bezplatn\u00e9 vracen\u00ed podle z\u00e1sad Amazonu<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-270250-identifier\">Od roku 2023 z\u00edsk\u00e1v\u00e1 v n\u011bkter\u00fdch p\u0159\u00edpadech pouze nejlep\u0161\u00edch 90 % logo Prime. Amazon to vyhodnocuje ka\u017edou hodinu a zohled\u0148uje r\u016fzn\u00e9 ukazatele, rozhoduj\u00edc\u00ed v\u0161ak je dodac\u00ed lh\u016fta. Pro trhy v N\u011bmecku, Francii, \u0160pan\u011blsku, Nizozemsku a Belgii z\u00edsk\u00e1vaj\u00ed v\u0161echny nab\u00eddky s lh\u016ftou maxim\u00e1ln\u011b t\u0159\u00ed dn\u016f status Prime, zat\u00edmco nab\u00eddky s v\u00edce ne\u017e sedmi dodac\u00edmi dny nez\u00edsk\u00e1vaj\u00ed \u017e\u00e1dnou opr\u00e1vn\u011bnost k Prime. U \u010dty\u0159 a\u017e maxim\u00e1ln\u011b sedmi dn\u016f se uplat\u0148uje v\u00fd\u0161e popsan\u00e9 pravidlo 90 %.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-74984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-379859-identifier\">Ne ve v\u0161ech produktov\u00fdch kategori\u00edch plat\u00ed stejn\u00e9 lh\u016fty, proto\u017ee nap\u0159\u00edklad velmi objemn\u00e9 produkty maj\u00ed jednodu\u0161e del\u0161\u00ed dodac\u00ed lh\u016fty ne\u017e mal\u00e9 a lehk\u00e9 polo\u017eky. Tak\u00e9 pro mezin\u00e1rodn\u00ed z\u00e1silky plat\u00ed v\u00fdjimky. Obchodn\u00edci tedy sout\u011b\u017e\u00ed pouze v r\u00e1mci stejn\u00e9 produktov\u00e9 t\u0159\u00eddy.<\/p><\/blockquote><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-760444-identifier\">Prov\u00e1d\u011bn\u00ed programu \u201ePrime prost\u0159ednictv\u00edm prodejc\u016f\u201c<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-536731-identifier\">p\u0159epravn\u00ed slu\u017eba<\/h3><p class=\"theme-wp-block gb-responsive-107726-identifier\">St\u00e1le se \u0161\u00ed\u0159\u00ed f\u00e1ma, \u017ee jako prodejce SFP jste v\u00e1z\u00e1ni na p\u0159epravn\u00ed slu\u017ebu DPD. To v\u0161ak ji\u017e od roku 2022 neplat\u00ed, tak\u017ee je mo\u017en\u00e9 spolupracovat tak\u00e9 s DHL, Hermes a dal\u0161\u00edmi. To m\u00e1 je\u0161t\u011b jednu v\u00fdhodu: spole\u010dnosti si nyn\u00ed mohou vyjednat vlastn\u00ed obchodn\u00ed podm\u00ednky s p\u0159\u00edslu\u0161n\u00edm p\u0159epravcem nebo vyu\u017e\u00edt ji\u017e dohodnut\u00e9 podm\u00ednky, m\u00edsto aby musely akceptovat podm\u00ednky vyjednan\u00e9 Amazonem.<\/p><p class=\"theme-wp-block gb-responsive-781116-identifier\">Nej\u010dast\u011bj\u0161\u00edmi doru\u010dovac\u00edmi slu\u017ebami jsou ur\u010dit\u011b DHL, Hermes nebo DPD, ale obchodn\u00edci se mohou rozhodnout tak\u00e9 pro Amazon Shipping, UPS nebo jakoukoli jinou slu\u017ebu. Hodn\u011b mluv\u00ed pro DHL, proto\u017ee zejm\u00e9na z\u00e1kazn\u00edci t\u00e9to p\u0159epravn\u00ed spole\u010dnosti d\u016fv\u011b\u0159uj\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-559685-identifier\">Registrace a zku\u0161ebn\u00ed f\u00e1ze<\/h3><p class=\"theme-wp-block gb-responsive-877975-identifier\">Aby se obchodn\u00edci kvalifikovali pro Amazon SFP, mus\u00ed se zaregistrovat v Seller Central a \u00fasp\u011b\u0161n\u011b dokon\u010dit zku\u0161ebn\u00ed f\u00e1zi. N\u00e1sleduj\u00edc\u00ed \u010d\u00e1st poskytuje p\u0159ehled o po\u017eadovan\u00fdch kroc\u00edch.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342369-identifier\"><strong>Registrace v Amazon Seller Central<\/strong><br>V Seller Central p\u0159ejd\u011bte v nastaven\u00ed program\u016f do oblasti \u201ePrime od prodejc\u016f\u201c. Zde se p\u0159ihlaste k \u00fa\u010dasti. N\u00e1sledn\u011b Amazon zkontroluje, zda va\u0161e prodejn\u00ed konto spl\u0148uje po\u017eadavky (nap\u0159. n\u00edzk\u00e1 m\u00edra zru\u0161en\u00ed atd.).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-722124-identifier\"><strong>Spln\u011bn\u00ed zku\u0161ebn\u00ed f\u00e1ze<\/strong><br>Pokud prvn\u00ed zkou\u0161ka dopadne pozitivn\u011b, za\u010dne zku\u0161ebn\u00ed f\u00e1ze, b\u011bhem kter\u00e9 se zajist\u00ed, \u017ee jsou dodr\u017eov\u00e1ny po\u017eadovan\u00e9 standardy. B\u011bhem zku\u0161ebn\u00edho obdob\u00ed mus\u00ed b\u00fdt spln\u011bny v\u0161echny po\u017eadavky SFP, av\u0161ak bez toho, aby p\u0159\u00edslu\u0161n\u00e9 produkty ji\u017e obdr\u017eely logo Prime.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-589939-identifier\"><strong>Vytvo\u0159en\u00ed \u0161ablony dopravy pro Prime<\/strong><br>Vytvo\u0159te v Seller Central tzv. \u0161ablonu dopravy. Tu najdete pod \u201eSpr\u00e1va z\u00e1sob\u201c. Klikn\u011bte v rozbalovac\u00ed nab\u00eddce produktu na \u201eZm\u011bnit \u0161ablonu dopravy\u201c, pot\u00e9 na \u201eZm\u011bnit \u0161ablonu dopravy\u201c a nakonec na \u201eVybrat \u0161ablonu dopravy Prime\u201c. Zde m\u016f\u017eete nastavit dodac\u00ed oblasti a \u010dasy pro objedn\u00e1vky Prime. Alternativn\u011b m\u016f\u017eete zvolit cestu p\u0159es asistenta spr\u00e1vy z\u00e1sob.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541716-identifier\"><strong>Integrace doru\u010dovac\u00ed slu\u017eby<\/strong><br>Aby bylo mo\u017en\u00e9 vytvo\u0159it p\u0159epravn\u00ed \u0161t\u00edtky, mus\u00edte propojit sv\u016fj p\u0159epravn\u00ed \u00fa\u010det se sv\u00fdm Amazon \u00fa\u010dtem. P\u0159ejd\u011bte k tomu v nastaven\u00ed na \u201eInformace o prodejn\u00edm \u00fa\u010dtu\u201c. V sekci Doprava a \u201eVr\u00e1cen\u00ed zbo\u017e\u00ed\u201c najdete oblast \u201eKoupit p\u0159epravn\u00ed poplatek\u201c. Zde lze spravovat \u00fa\u010dty dopravc\u016f.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-300541-identifier\"><strong>Spln\u011bn\u00ed zku\u0161ebn\u00ed f\u00e1ze<\/strong><br>B\u011bhem zku\u0161ebn\u00edho obdob\u00ed plat\u00ed v\u0161echny po\u017eadavky programu \u201ePrime od prodejc\u016f\u201c. Objedn\u00e1vky mus\u00ed b\u00fdt zpracov\u00e1ny a odesl\u00e1ny v\u010das, dodac\u00ed lh\u016fta mus\u00ed b\u00fdt dodr\u017eena a v\u0161echny <a href=\"\/cs\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">metriky jako m\u00edra zru\u0161en\u00ed<\/a> mus\u00ed b\u00fdt udr\u017eov\u00e1ny v po\u017eadovan\u00e9m rozmez\u00ed.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-339248-identifier\">Po \u00fasp\u011b\u0161n\u00e9m absolvov\u00e1n\u00ed zku\u0161ebn\u00ed f\u00e1ze obdr\u017e\u00ed p\u0159\u00edslu\u0161n\u00e9 ASINy automaticky logo Prime.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-697063-identifier\">Z\u00e1v\u011br<\/h2><div class=\"wp-block-image gb-responsive-538873-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen.jpeg\" alt=\"Prime od prodejc\u016f v Rakousku? Zku\u0161enosti s t\u00edm ji\u017e mohli nasb\u00edrat n\u011bkte\u0159\u00ed obchodn\u00edci.\" class=\"wp-image-67803\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-985968-identifier\">Shrnuto lze \u0159\u00edci, \u017ee program \u201ePrime od prodejc\u016f\u201c nab\u00edz\u00ed cennou alternativu pro obchodn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed zachovat sv\u00e9 vlastn\u00ed logistick\u00e9 procesy a obchodn\u00ed podm\u00ednky, zat\u00edmco cht\u011bj\u00ed m\u00edt p\u0159\u00edstup k rostouc\u00ed z\u00e1kaznick\u00e9 z\u00e1kladn\u011b Amazon Prime. Program jim umo\u017e\u0148uje odes\u00edlat produkty p\u0159\u00edmo z vlastn\u00edho skladu a p\u0159itom nosit vyhled\u00e1van\u00e9 logo Prime, ani\u017e by byli z\u00e1visl\u00ed na Amazon FBA.<\/p><p class=\"theme-wp-block gb-responsive-534855-identifier\">Jasnou v\u00fdhodou pro Prime prodejce je viditelnost a d\u016fv\u011bra, kterou vytv\u00e1\u0159\u00ed logo Prime. Z\u00e1kazn\u00edci Prime oce\u0148uj\u00ed rychl\u00e9 dod\u00e1n\u00ed a vynikaj\u00edc\u00ed z\u00e1kaznick\u00fd servis a maj\u00ed tendenci \u010dast\u011bji a v\u00edce nakupovat na Amazonu. Krom\u011b toho profituj\u00ed obchodn\u00edci z lep\u0161\u00ed \u0161ance na z\u00edsk\u00e1n\u00ed Buy Box a zlep\u0161en\u00e9 viditelnosti v hled\u00e1n\u00ed na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-656145-identifier\">Ale program p\u0159in\u00e1\u0161\u00ed tak\u00e9 v\u00fdzvy: Obchodn\u00edci nesou plnou odpov\u011bdnost za dodr\u017eov\u00e1n\u00ed vysok\u00fdch po\u017eadavk\u016f na slu\u017eby, kter\u00e9 Amazon stanovuje \u2013 jako je v\u010dasn\u00e9 dod\u00e1n\u00ed a n\u00edzk\u00e1 m\u00edra zru\u0161en\u00ed. Intern\u00ed logistick\u00e9 procesy mus\u00ed proto fungovat hladce a spolehliv\u011b, aby se p\u0159ede\u0161lo poru\u0161en\u00ed po\u017eadavk\u016f.<\/p><p class=\"theme-wp-block gb-responsive-219144-identifier\">Nakonec se program \u201ePrime od prodejc\u016f\u201c zvl\u00e1\u0161\u0165 hod\u00ed pro obchodn\u00edky se speci\u00e1ln\u00edmi produkty, kter\u00e9 by v programu FBA zp\u016fsobovaly p\u0159\u00edli\u0161 vysok\u00e9 n\u00e1klady.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-997865-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1730213731419\"><strong class=\"schema-faq-question\"><strong>Co je Amazon Prime pro prodejce?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Prime pro prodejce, tak\u00e9 naz\u00fdvan\u00e9 \u201ePrime od prodejc\u016f\u201c, umo\u017e\u0148uje prodejc\u016fm odes\u00edlat sv\u00e9 produkty s logem Prime p\u0159\u00edmo z jejich vlastn\u00edho skladu a p\u0159itom nab\u00edzet v\u00fdhody Prime, jako je rychl\u00e9 dod\u00e1n\u00ed a z\u00e1kaznick\u00fd servis.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213746060\"><strong class=\"schema-faq-question\"><strong>Co to znamen\u00e1, kdy\u017e je Amazon prodejcem?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kdy\u017e je Amazon prodejcem, Amazon produkt s\u00e1m kupuje a prod\u00e1v\u00e1, skladuje ho ve sv\u00fdch vlastn\u00edch distribu\u010dn\u00edch centrech a zaji\u0161\u0165uje dopravu, z\u00e1kaznick\u00fd servis a vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213764767\"><strong class=\"schema-faq-question\"><strong>Co znamen\u00e1 Prime doprava?<\/strong><\/strong> <p class=\"schema-faq-answer\">Prime doprava ozna\u010duje rychlou, \u010dasto bezplatnou dopravu pro \u010dleny Amazon Prime, obvykle do jednoho a\u017e dvou dn\u016f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213784308\"><strong class=\"schema-faq-question\"><strong>Kdo plat\u00ed n\u00e1klady na dopravu u Prime prost\u0159ednictv\u00edm prodejce?<\/strong><\/strong> <p class=\"schema-faq-answer\">N\u00e1klady na dopravu nese v\u00fdhradn\u011b obchodn\u00edk. K tomu m\u016f\u017ee vyu\u017e\u00edt p\u0159\u00edslu\u0161n\u00e9 obchodn\u00ed podm\u00ednky, kter\u00e9 vyjednal s vybran\u00fdm dopravcem. Pro z\u00e1kazn\u00edky, kte\u0159\u00ed nejsou \u010dleny Prime, mohou b\u00fdt n\u00e1klady na dopravu \u00fa\u010dtov\u00e1ny a\u017e do v\u00fd\u0161e 7,99 \u20ac.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213803085\"><strong class=\"schema-faq-question\"><strong>M\u016f\u017ee b\u00fdt u Prime prost\u0159ednictv\u00edm prodejce tak\u00e9 vyu\u017eit DHL?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, v sou\u010dasnosti nejsou obchodn\u00edci Amazon SFP v\u00e1z\u00e1ni na konkr\u00e9tn\u00ed dopravn\u00ed spole\u010dnost, ale mohou spolupracovat s DPD stejn\u011b jako s DHL, Hermes atd.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213826712\"><strong class=\"schema-faq-question\"><strong>Je Prime by Seller zdarma?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, neplat\u00ed se \u017e\u00e1dn\u00e9 dal\u0161\u00ed poplatky. Poplatky za prodej na Amazonu z\u016fst\u00e1vaj\u00ed tak\u00e9 nezm\u011bn\u011bny.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213890539\"><strong class=\"schema-faq-question\"><strong>Jak dlouho trv\u00e1 zku\u0161ebn\u00ed obdob\u00ed \u201ePrime prost\u0159ednictv\u00edm prodejce\u201c?<\/strong><\/strong> <p class=\"schema-faq-answer\">Neexistuje stanoven\u00e1 d\u00e9lka zku\u0161ebn\u00edho obdob\u00ed. To m\u00e1 v\u00fdhody, proto\u017ee obchodn\u00edci maj\u00ed n\u011bjak\u00fd \u010das na to, aby p\u0159izp\u016fsobili sv\u00e9 procesy dopravy a zvl\u00e1dli sv\u00e9 metriky. Na druhou stranu to tak\u00e9 znamen\u00e1 ur\u010ditou nejistotu, kdy Amazon pova\u017euje zku\u0161ebn\u00ed obdob\u00ed za ukon\u010den\u00e9 a kdy za\u010dne platit status Prime.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213903332\"><strong class=\"schema-faq-question\"><strong>Pro kter\u00e9 prodejce je SFP obzvl\u00e1\u0161\u0165 vhodn\u00e9?<\/strong><\/strong> <p class=\"schema-faq-answer\">SFP je obzvl\u00e1\u0161\u0165 vhodn\u00e9 pro prodejce, kte\u0159\u00ed maj\u00ed robustn\u00ed logistick\u00fd syst\u00e9m a pravideln\u011b zvl\u00e1daj\u00ed vysok\u00e9 objemy dopravy.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-515547-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Odkazy na obr\u00e1zky v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 stock.adobe.com \u2013 Mounir \/ \u00a9 stock.adobe.com \u2013 Vivid Canvas \/ \u00a9 stock.adobe.com \u2013 Stock Rocket<\/span><\/p><p class=\"theme-wp-block gb-responsive-195-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Pln\u011bn\u00ed prost\u0159ednictv\u00edm Amazonu (FBA) je vlastn\u011b jedinou mo\u017enost\u00ed, jak z\u00edskat \u017e\u00e1danou Prime n\u00e1lepku pro produkt, kter\u00e1 ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi na Amazonu slibuje: rychl\u00e9 doru\u010den\u00ed, vst\u0159\u00edcn\u00e9 vracen\u00ed, ochotn\u00fd z\u00e1kaznick\u00fd servis \u2013 abych to shrnul: vynikaj\u00edc\u00ed kvalitu ve v\u0161ech ohledech. Tento slib p\u0159itahuje. V\u00edce ne\u017e 200 milion\u016f lid\u00ed po cel\u00e9m sv\u011bt\u011b vyu\u017e\u00edv\u00e1 Amazon Prime a zaveden\u00ed programu je<\/p>\n","protected":false},"author":3,"featured_media":67842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915],"tags":[],"class_list":["post-108822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime by Seller \u2013 Co pot\u0159ebujete absolutn\u011b v\u011bd\u011bt<\/title>\n<meta name=\"description\" content=\"Chcete nab\u00eddnout Prime by Seller? P\u0159iprav\u00edme v\u00e1s na zku\u0161ebn\u00ed f\u00e1zi a sd\u00edl\u00edme u\u017eite\u010dn\u00e9 tipy z praxe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prime by Seller \u2013 Co pot\u0159ebujete absolutn\u011b v\u011bd\u011bt\" \/>\n<meta property=\"og:description\" content=\"Chcete nab\u00eddnout Prime by Seller? P\u0159iprav\u00edme v\u00e1s na zku\u0161ebn\u00ed f\u00e1zi a sd\u00edl\u00edme u\u017eite\u010dn\u00e9 tipy z praxe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-31T12:26:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Amazon Prime od prodejc\u016f: P\u0159\u00edru\u010dka pro profesion\u00e1ln\u00ed prodejce\",\"datePublished\":\"2024-10-31T12:26:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/\"},\"wordCount\":2517,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg\",\"articleSection\":[\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\"],\"inLanguage\":\"cs-CZ\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/\",\"name\":\"Prime by Seller \u2013 Co pot\u0159ebujete absolutn\u011b v\u011bd\u011bt\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg\",\"datePublished\":\"2024-10-31T12:26:58+00:00\",\"description\":\"Chcete nab\u00eddnout Prime by Seller? P\u0159iprav\u00edme v\u00e1s na zku\u0161ebn\u00ed f\u00e1zi a sd\u00edl\u00edme u\u017eite\u010dn\u00e9 tipy z praxe.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213731419\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213746060\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213764767\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213784308\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213803085\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213826712\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213890539\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213903332\"}],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Amazon l\u00e4sst im \u201ePrime durch Verk\u00e4ufer\u201c-Programm auch DHL als Transporteur zu.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Amazon Prime od prodejc\u016f: P\u0159\u00edru\u010dka pro profesion\u00e1ln\u00ed prodejce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213731419\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213731419\",\"name\":\"Co je Amazon Prime pro prodejce?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon Prime pro prodejce, tak\u00e9 naz\u00fdvan\u00e9 \u201ePrime od prodejc\u016f\u201c, umo\u017e\u0148uje prodejc\u016fm odes\u00edlat sv\u00e9 produkty s logem Prime p\u0159\u00edmo z jejich vlastn\u00edho skladu a p\u0159itom nab\u00edzet v\u00fdhody Prime, jako je rychl\u00e9 dod\u00e1n\u00ed a z\u00e1kaznick\u00fd servis.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213746060\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213746060\",\"name\":\"Co to znamen\u00e1, kdy\u017e je Amazon prodejcem?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kdy\u017e je Amazon prodejcem, Amazon produkt s\u00e1m kupuje a prod\u00e1v\u00e1, skladuje ho ve sv\u00fdch vlastn\u00edch distribu\u010dn\u00edch centrech a zaji\u0161\u0165uje dopravu, z\u00e1kaznick\u00fd servis a vr\u00e1cen\u00ed zbo\u017e\u00ed.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213764767\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213764767\",\"name\":\"Co znamen\u00e1 Prime doprava?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prime doprava ozna\u010duje rychlou, \u010dasto bezplatnou dopravu pro \u010dleny Amazon Prime, obvykle do jednoho a\u017e dvou dn\u016f.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213784308\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213784308\",\"name\":\"Kdo plat\u00ed n\u00e1klady na dopravu u Prime od prodejc\u016f?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"N\u00e1klady na dopravu nese v\u00fdhradn\u011b obchodn\u00edk. K tomu m\u016f\u017ee vyu\u017e\u00edt p\u0159\u00edslu\u0161n\u00e9 obchodn\u00ed podm\u00ednky, kter\u00e9 vyjednal s vybran\u00fdm dopravcem. Pro z\u00e1kazn\u00edky, kte\u0159\u00ed nejsou \u010dleny Prime, mohou b\u00fdt n\u00e1klady na dopravu stanoveny a\u017e na 7,99 \u20ac.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213803085\",\"position\":5,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213803085\",\"name\":\"M\u016f\u017ee b\u00fdt u Prime od prodejc\u016f tak\u00e9 vyu\u017eit DHL?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ano, v sou\u010dasnosti nejsou obchodn\u00edci Amazon SFP v\u00e1z\u00e1ni na konkr\u00e9tn\u00ed dopravn\u00ed spole\u010dnost, ale mohou spolupracovat jak s DPD, tak s DHL, Hermes atd.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213826712\",\"position\":6,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213826712\",\"name\":\"Je Prime by Seller zdarma?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ano, neplat\u00ed se \u017e\u00e1dn\u00e9 dal\u0161\u00ed poplatky. Poplatky za prodej na Amazonu z\u016fst\u00e1vaj\u00ed tak\u00e9 nezm\u011bn\u011bny.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213890539\",\"position\":7,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213890539\",\"name\":\"Jak dlouho trv\u00e1 zku\u0161ebn\u00ed f\u00e1ze \u201ePrime od prodejc\u016f\u201c?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Neexistuje stanoven\u00e1 d\u00e9lka zku\u0161ebn\u00edho obdob\u00ed. To m\u00e1 v\u00fdhody, proto\u017ee obchodn\u00edci maj\u00ed \u010das p\u0159izp\u016fsobit sv\u00e9 p\u0159epravn\u00ed procesy a zvl\u00e1dnout sv\u00e9 metriky. Na druhou stranu to tak\u00e9 znamen\u00e1 ur\u010ditou nejistotu, kdy Amazon pova\u017euje zku\u0161ebn\u00ed f\u00e1zi za ukon\u010denou a kdy za\u010dne platit status Prime.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213903332\",\"position\":8,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213903332\",\"name\":\"Pro kter\u00e9 prodejce se SFP zvl\u00e1\u0161\u0165 hod\u00ed?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SFP se zvl\u00e1\u0161\u0165 hod\u00ed pro prodejce, kte\u0159\u00ed maj\u00ed robustn\u00ed logistick\u00fd syst\u00e9m a pravideln\u011b zvl\u00e1daj\u00ed vysok\u00e9 objemy dopravy.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/pCP6y8qlBQE\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"1010\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2024-10-31T12:26:58+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prime by Seller \u2013 Co pot\u0159ebujete absolutn\u011b v\u011bd\u011bt","description":"Chcete nab\u00eddnout Prime by Seller? P\u0159iprav\u00edme v\u00e1s na zku\u0161ebn\u00ed f\u00e1zi a sd\u00edl\u00edme u\u017eite\u010dn\u00e9 tipy z praxe.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/","og_locale":"cs_CZ","og_type":"article","og_title":"Prime by Seller \u2013 Co pot\u0159ebujete absolutn\u011b v\u011bd\u011bt","og_description":"Chcete nab\u00eddnout Prime by Seller? P\u0159iprav\u00edme v\u00e1s na zku\u0161ebn\u00ed f\u00e1zi a sd\u00edl\u00edme u\u017eite\u010dn\u00e9 tipy z praxe.","og_url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2024-10-31T12:26:58+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Amazon Prime od prodejc\u016f: P\u0159\u00edru\u010dka pro profesion\u00e1ln\u00ed prodejce","datePublished":"2024-10-31T12:26:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/"},"wordCount":2517,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg","articleSection":["Spln\u011bn\u00ed objedn\u00e1vek Amazonem"],"inLanguage":"cs-CZ"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/","url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/","name":"Prime by Seller \u2013 Co pot\u0159ebujete absolutn\u011b v\u011bd\u011bt","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg","datePublished":"2024-10-31T12:26:58+00:00","description":"Chcete nab\u00eddnout Prime by Seller? P\u0159iprav\u00edme v\u00e1s na zku\u0161ebn\u00ed f\u00e1zi a sd\u00edl\u00edme u\u017eite\u010dn\u00e9 tipy z praxe.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213731419"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213746060"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213764767"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213784308"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213803085"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213826712"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213890539"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213903332"}],"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg","width":844,"height":443,"caption":"Amazon l\u00e4sst im \u201ePrime durch Verk\u00e4ufer\u201c-Programm auch DHL als Transporteur zu."},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Spln\u011bn\u00ed objedn\u00e1vek Amazonem","item":"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/"},{"@type":"ListItem","position":3,"name":"Amazon Prime od prodejc\u016f: P\u0159\u00edru\u010dka pro profesion\u00e1ln\u00ed prodejce"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/cs\/#website","url":"https:\/\/www.sellerlogic.com\/cs\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/cs\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213731419","position":1,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213731419","name":"Co je Amazon Prime pro prodejce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon Prime pro prodejce, tak\u00e9 naz\u00fdvan\u00e9 \u201ePrime od prodejc\u016f\u201c, umo\u017e\u0148uje prodejc\u016fm odes\u00edlat sv\u00e9 produkty s logem Prime p\u0159\u00edmo z jejich vlastn\u00edho skladu a p\u0159itom nab\u00edzet v\u00fdhody Prime, jako je rychl\u00e9 dod\u00e1n\u00ed a z\u00e1kaznick\u00fd servis.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213746060","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213746060","name":"Co to znamen\u00e1, kdy\u017e je Amazon prodejcem?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Kdy\u017e je Amazon prodejcem, Amazon produkt s\u00e1m kupuje a prod\u00e1v\u00e1, skladuje ho ve sv\u00fdch vlastn\u00edch distribu\u010dn\u00edch centrech a zaji\u0161\u0165uje dopravu, z\u00e1kaznick\u00fd servis a vr\u00e1cen\u00ed zbo\u017e\u00ed.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213764767","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213764767","name":"Co znamen\u00e1 Prime doprava?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Prime doprava ozna\u010duje rychlou, \u010dasto bezplatnou dopravu pro \u010dleny Amazon Prime, obvykle do jednoho a\u017e dvou dn\u016f.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213784308","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213784308","name":"Kdo plat\u00ed n\u00e1klady na dopravu u Prime od prodejc\u016f?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"N\u00e1klady na dopravu nese v\u00fdhradn\u011b obchodn\u00edk. K tomu m\u016f\u017ee vyu\u017e\u00edt p\u0159\u00edslu\u0161n\u00e9 obchodn\u00ed podm\u00ednky, kter\u00e9 vyjednal s vybran\u00fdm dopravcem. Pro z\u00e1kazn\u00edky, kte\u0159\u00ed nejsou \u010dleny Prime, mohou b\u00fdt n\u00e1klady na dopravu stanoveny a\u017e na 7,99 \u20ac.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213803085","position":5,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213803085","name":"M\u016f\u017ee b\u00fdt u Prime od prodejc\u016f tak\u00e9 vyu\u017eit DHL?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ano, v sou\u010dasnosti nejsou obchodn\u00edci Amazon SFP v\u00e1z\u00e1ni na konkr\u00e9tn\u00ed dopravn\u00ed spole\u010dnost, ale mohou spolupracovat jak s DPD, tak s DHL, Hermes atd.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213826712","position":6,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213826712","name":"Je Prime by Seller zdarma?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ano, neplat\u00ed se \u017e\u00e1dn\u00e9 dal\u0161\u00ed poplatky. Poplatky za prodej na Amazonu z\u016fst\u00e1vaj\u00ed tak\u00e9 nezm\u011bn\u011bny.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213890539","position":7,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213890539","name":"Jak dlouho trv\u00e1 zku\u0161ebn\u00ed f\u00e1ze \u201ePrime od prodejc\u016f\u201c?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Neexistuje stanoven\u00e1 d\u00e9lka zku\u0161ebn\u00edho obdob\u00ed. To m\u00e1 v\u00fdhody, proto\u017ee obchodn\u00edci maj\u00ed \u010das p\u0159izp\u016fsobit sv\u00e9 p\u0159epravn\u00ed procesy a zvl\u00e1dnout sv\u00e9 metriky. Na druhou stranu to tak\u00e9 znamen\u00e1 ur\u010ditou nejistotu, kdy Amazon pova\u017euje zku\u0161ebn\u00ed f\u00e1zi za ukon\u010denou a kdy za\u010dne platit status Prime.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213903332","position":8,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-prime-od-prodejcu-prirucka-pro-profesionalni-prodejce\/#faq-question-1730213903332","name":"Pro kter\u00e9 prodejce se SFP zvl\u00e1\u0161\u0165 hod\u00ed?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SFP se zvl\u00e1\u0161\u0165 hod\u00ed pro prodejce, kte\u0159\u00ed maj\u00ed robustn\u00ed logistick\u00fd syst\u00e9m a pravideln\u011b zvl\u00e1daj\u00ed vysok\u00e9 objemy dopravy.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]},"og_video":"https:\/\/www.youtube.com\/embed\/pCP6y8qlBQE","og_video_type":"text\/html","og_video_duration":"1010","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2024-10-31T12:26:58+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108822"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/67842"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}