{"id":108825,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/jak-mohu-pouzit-repricer-pokud-nabizim-stejny-produkt-s-fba-a-fbm\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"jak-mohu-pouzit-repricer-pokud-nabizim-stejny-produkt-s-fba-a-fbm","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-mohu-pouzit-repricer-pokud-nabizim-stejny-produkt-s-fba-a-fbm\/","title":{"rendered":"Jak mohu pou\u017e\u00edt Repricer, pokud nab\u00edz\u00edm stejn\u00fd produkt s FBA a FBM?"},"content":{"rendered":"

Mnoho prodejc\u016f na Amazonu nepou\u017e\u00edv\u00e1 v\u00fdhradn\u011b FBA nebo pouze FBM<\/a>, ale kombinuj\u00ed ob\u011b metody pln\u011bn\u00ed, aby z\u00edskali co nejv\u011bt\u0161\u00ed zisk ze sv\u00e9ho podnik\u00e1n\u00ed. Rychle se pak ale objevuje ot\u00e1zka: Jak mohu vyu\u017e\u00edt sv\u016fj Repricer, ani\u017e bych si ubl\u00ed\u017eil? <\/p>

P\u0159esn\u011b na tuto ot\u00e1zku se dnes zam\u011b\u0159\u00edme. Nejprve si objasn\u00edme, co p\u0159esn\u011b znamenaj\u00ed pojmy FBA a FBM. (Pomoc\u00ed obsahu vpravo se m\u016f\u017eete samoz\u0159ejm\u011b tak\u00e9 rovnou p\u0159esunout k podrobn\u011bj\u0161\u00edm sekc\u00edm.) N\u00e1sledn\u011b se budeme zab\u00fdvat ot\u00e1zkou, pro\u010d je v\u016fbec produkt nab\u00edzen jak s FBA, tak s FBM, resp. co t\u00edm obchodn\u00edci sleduj\u00ed. Na z\u00e1v\u011br se samoz\u0159ejm\u011b zam\u011b\u0159\u00edme na d\u016fsledky pro vyu\u017eit\u00ed Repricer.<\/p>

FBA, FBM, FB-jak pros\u00edm?!<\/h2>

Za\u010dn\u011bme u z\u00e1klad\u016f. Kdo prod\u00e1v\u00e1 na Amazonu, mus\u00ed zbo\u017e\u00ed n\u011bjak\u00fdm zp\u016fsobem doru\u010dit z\u00e1kazn\u00edkovi. To mohou obchodn\u00edci bu\u010f ud\u011blat sami (FBM), nebo cel\u00fd proces p\u0159enechat online obrovi (FBA). P\u0159i\u010dem\u017e FB znamen\u00e1 Fulfillment By, M znamen\u00e1 Merchant a A znamen\u00e1 Amazon. Kdo u\u017e v t\u00e9to f\u00e1zi nezvl\u00e1d\u00e1, nebo jen tak r\u00e1d pot\u0159ebuje oporu k z\u00e1klad\u016fm repricingu, najde zde v\u0161e na t\u00e9ma: \u201eCo je vlastn\u011b repricing a jak\u00e9 chyby bych m\u011bl p\u0159i tom br\u00e1t v \u00favahu?<\/a>\u201c <\/p>

I kdy\u017e je doprava sice nejv\u011bt\u0161\u00ed \u010d\u00e1st\u00ed pln\u011bn\u00ed, rozhodn\u011b nen\u00ed jedin\u00e1. Pat\u0159\u00ed sem tak\u00e9 skladov\u00e1n\u00ed, z\u00e1kaznick\u00fd servis a spr\u00e1va vratek. Zat\u00edmco v r\u00e1mci FBA pouze pos\u00edl\u00e1te sv\u00e9 zbo\u017e\u00ed do logistick\u00fdch center Amazonu a obchodn\u00ed platforma odtud p\u0159eb\u00edr\u00e1 v\u0161echny dal\u0161\u00ed kroky, u FBM jste za cel\u00fd proces pln\u011bn\u00ed odpov\u011bdn\u00ed sami.<\/p>

V\u00fdhody a nev\u00fdhody obou variant<\/h2>

Ob\u011b mo\u017enosti pln\u011bn\u00ed maj\u00ed sv\u00e9 opr\u00e1vn\u011bn\u00ed k existenci. Zat\u00edmco u FBA<\/a> se m\u016f\u017eete spolehnout na odborn\u00e9 znalosti online obra, u FBM mus\u00edte v\u0161e ud\u011blat sami (a p\u0159\u00edpadn\u011b se to nau\u010dit). <\/p>

Na Amazonu je z\u00e1kazn\u00edk st\u00e1le na prvn\u00edm m\u00edst\u011b \u2013 kdo chce z\u00edskat Buy Box, mus\u00ed proto nab\u00eddnout dokonalou z\u00e1kaznickou cestu. Od dopravy p\u0159es z\u00e1kaznick\u00fd servis a\u017e po spr\u00e1vu vratek je t\u0159eba br\u00e1t v \u00favahu mnoho aspekt\u016f! Amazon to v\u0161e dok\u00e1zal v posledn\u00edch desetilet\u00edch zdokonalit a z tohoto zku\u0161enostn\u00edho bohatstv\u00ed vyvinul sv\u016fj \u201ebal\u00ed\u010dek spokojen\u00fdch z\u00e1kazn\u00edk\u016f\u201c s programem FBA. Pokud nab\u00edz\u00edte sv\u00e9 produkty prost\u0159ednictv\u00edm FBM, m\u011bli byste b\u00fdt schopni splnit vysok\u00e9 po\u017eadavky.<\/p>

Tip<\/i><\/span><\/strong><\/span>: V n\u011bkter\u00fdch oborech je Fulfillment by Amazon b\u011b\u017en\u011bj\u0161\u00ed ne\u017e v jin\u00fdch. Pod\u00edvejte se ve sv\u00e9 produktov\u00e9 kategorii a analyzujte svou konkurenci. Takto snadno zjist\u00edte, jak\u00fd standard v oblasti dopravy a z\u00e1kaznick\u00e9ho servisu mus\u00edte splnit.<\/span><\/em><\/p><\/blockquote>

Ale ani Amazon nen\u00ed dokonal\u00fd a nen\u00ed p\u0159ipraven na v\u0161echny eventuality. Pokud se rozhodnete pro FBA, neplat\u00edte pouze poplatky, ale tak\u00e9 se vzd\u00e1v\u00e1te \u010d\u00e1sti kontroly. Kontroly, kter\u00e1 v\u00e1m m\u016f\u017ee chyb\u011bt v krizov\u00fdch situac\u00edch.<\/p>

Pro\u010d prodejci pos\u00edlaj\u00ed stejn\u00fd produkt prost\u0159ednictv\u00edm FBA a prost\u0159ednictv\u00edm FBM?<\/h2>

Na za\u010d\u00e1tku pandemie COVID-19 se Amazon rozhodl zas\u00edlat prost\u0159ednictv\u00edm FBA pouze polo\u017eky ka\u017edodenn\u00ed pot\u0159eby. Prodejci, kte\u0159\u00ed se v\u00fdhradn\u011b spol\u00e9hali na tento program a jejich\u017e produkty nepat\u0159ily do kategorie ka\u017edodenn\u00ed pot\u0159eby, \u010delili obrovsk\u00e9mu probl\u00e9mu: jejich zbo\u017e\u00ed nebylo do\u010dasn\u011b doru\u010dov\u00e1no a z\u00e1kazn\u00edci se uchylovali k konkuren\u010dn\u00edm produkt\u016fm, kter\u00e9 mohli obdr\u017eet v\u010das.<\/p>

Kdo tedy cht\u011bl udr\u017eet sv\u00e9 podnik\u00e1n\u00ed v chodu, musel okam\u017eit\u011b reagovat. Pokud dosud nebylo pot\u0159eba \u017e\u00e1dn\u00e9 skladov\u00e1n\u00ed, proto\u017ee zbo\u017e\u00ed bylo dod\u00e1v\u00e1no p\u0159\u00edmo od v\u00fdrobce k Amazonu, najednou se objevila velk\u00e1 obava, jak by m\u011blo b\u00fdt zbo\u017e\u00ed skladov\u00e1no. Krom\u011b toho museli obchodn\u00edci ze dne na den uzav\u00edrat smlouvy s p\u0159epravn\u00edmi slu\u017ebami, aby mohly b\u00fdt bal\u00ed\u010dky doru\u010deny z\u00e1kazn\u00edk\u016fm.<\/p>

Ale nemus\u00ed to b\u00fdt hned dal\u0161\u00ed pandemie, u\u017e jen st\u00e1vka v logistick\u00fdch centrech Amazonu m\u016f\u017ee u FBA v\u00e9st k v\u00fdrazn\u00fdm zpo\u017ed\u011bn\u00edm dod\u00e1vek a p\u0159iv\u00e9st kupuj\u00edc\u00ed do n\u00e1ru\u010de konkurence. Z\u00e1rove\u0148 algoritmus preferuje FBA produkty pro Buy Box, proto\u017ee \u017e\u00e1dan\u00e9 m\u00edsto v poli n\u00e1kupn\u00edho ko\u0161\u00edku z\u00edsk\u00e1v\u00e1 nab\u00eddka, kter\u00e1 m\u016f\u017ee z\u00e1kazn\u00edkovi poskytnout co nejlep\u0161\u00ed slu\u017ebu.<\/p>

Krom\u011b toho m\u016f\u017ee tak\u00e9 ve vlastn\u00edm skladu obchodn\u00edka doj\u00edt k ne\u010dekan\u00fdm probl\u00e9m\u016fm, jako jsou st\u00e1vky. Vyu\u017eit\u00ed FBA a FBM tedy rozd\u011bluje riziko a v p\u0159\u00edpad\u011b pot\u0159eby v\u00e1m poskytuje alternativn\u00ed mo\u017enost.<\/p>

Jak vyu\u017e\u00edv\u00e1m SELLERLOGIC Repricer, kdy\u017e pos\u00edl\u00e1m produkt jak prost\u0159ednictv\u00edm FBA, tak FBM?<\/h2>

Pokud se rozhodnete pro takov\u00fd obchodn\u00ed model, m\u016f\u017eete samoz\u0159ejm\u011b p\u0159esto vyu\u017e\u00edt SELLERLOGIC Repricer<\/a>. P\u0159i\u010dem\u017e ob\u011b nab\u00eddky mohou b\u00fdt stejn\u011b optimalizov\u00e1ny pro Buy Box.<\/p>

Vezm\u011bme si jako p\u0159\u00edklad Kraken AG. Prod\u00e1vaj\u00ed pot\u00e1p\u011b\u010dsk\u00e9 br\u00fdle s ASIN B01XYZJL. Pro to maj\u00ed dv\u011b nab\u00eddky, jednu s FBM a jednu s FBA. FBM listing m\u00e1 SKU 1234 a FBA listing m\u00e1 SKU 5678. Kraken AG nyn\u00ed m\u016f\u017ee ob\u011b SKU s tout\u00e9\u017e ASIN ulo\u017eit ve sv\u00e9m z\u00e1kaznick\u00e9m \u00fa\u010dtu. P\u0159i\u010dem\u017e ob\u011bma nab\u00eddk\u00e1m m\u016f\u017ee b\u00fdt p\u0159i\u0159azena stejn\u00e1 strategie nebo tak\u00e9 r\u016fzn\u00e9.<\/p>

Nejlep\u0161\u00ed praktiky<\/h3>

M\u016f\u017eete pro oba produkty zvolit strategii Buy Box. Pokud nab\u00edz\u00edte sv\u00e9 produkty prost\u0159ednictv\u00edm FBA a FBM, bude Repricer automaticky preferovat nab\u00eddku FBA. Nab\u00eddka FBM bude ihned n\u00e1sledovat, pokud nebudete pou\u017e\u00edvat v\u00edce ne\u017e tyto dv\u011b nab\u00eddky ve stejn\u00e9m stavu.<\/p>

Krom\u011b toho se doporu\u010duje v obou p\u0159\u00edpadech nastavit stejn\u00e9 cenov\u00e9 limity \u2013 tedy maxim\u00e1ln\u00ed a minim\u00e1ln\u00ed ceny.<\/p>

\u0160ance na zisk nyn\u00ed z\u00e1vis\u00ed na tom, zda m\u016f\u017ee b\u00fdt produkt s p\u0159\u00edslu\u0161nou ASIN tak\u00e9 zas\u00edl\u00e1n prost\u0159ednictv\u00edm FBA, proto\u017ee produkty FBA jsou preferov\u00e1ny pro Buy Box. To v\u0161ak neznamen\u00e1, \u017ee nab\u00eddka FBM nem\u00e1 \u0161anci. Ta mus\u00ed b\u00fdt n\u011bkdy jednodu\u0161e mnohem levn\u011bj\u0161\u00ed.<\/p>

Nicm\u00e9n\u011b je v takov\u00e9m p\u0159\u00edpad\u011b z\u00e1sadn\u00ed prodiskutovat postup s SELLERLOGIC z\u00e1kaznick\u00fdm servisem a na z\u00e1klad\u011b p\u0159\u00edkladov\u00e9 ASIN analyzovat mo\u017en\u00e9 d\u016fsledky.<\/p>

Z\u00e1v\u011br: Repricing u FBA a FBM<\/h2>

Aby se sn\u00ed\u017eilo riziko, je rozhodn\u011b dobr\u00fdm \u0159e\u0161en\u00edm uv\u00e9st stejn\u00fd produkt jednou s FBA a jednou s FBM \u2013 pokud m\u00e1te odpov\u00eddaj\u00edc\u00ed kapacity pro pln\u011bn\u00ed a skladov\u00e1n\u00ed.<\/p>

Samoz\u0159ejm\u011b je i v tomto p\u0159\u00edpad\u011b mo\u017en\u00e9 efektivn\u011b vyu\u017e\u00edt SELLERLOGIC Repricer, proto\u017ee se p\u0159izp\u016fsobuje pot\u0159eb\u00e1m prodejc\u016f na Amazonu a poskytuje velk\u00fd prostor pro r\u016fzn\u00e9 rozhodnut\u00ed.<\/p>

Nicm\u00e9n\u011b by v takov\u00fdch p\u0159\u00edpadech m\u011blo b\u00fdt postupov\u00e1no s Customer Success Teamem, aby byly v\u0161echny eventuality zohledn\u011bny p\u0159edem.<\/p>

Odkazy na obr\u00e1zky v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Mnoho prodejc\u016f na Amazonu nepou\u017e\u00edv\u00e1 v\u00fdhradn\u011b FBA nebo pouze FBM, ale kombinuj\u00ed ob\u011b metody pln\u011bn\u00ed, aby z\u00edskali co nejv\u011bt\u0161\u00ed zisk ze sv\u00e9ho podnik\u00e1n\u00ed. Rychle se pak ale objevuje ot\u00e1zka: Jak mohu vyu\u017e\u00edt sv\u016fj Repricer, ani\u017e bych si ubl\u00ed\u017eil? P\u0159esn\u011b na tuto ot\u00e1zku se dnes zam\u011b\u0159\u00edme. Nejprve si objasn\u00edme, co p\u0159esn\u011b znamenaj\u00ed pojmy FBA a FBM.<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915,927],"tags":[],"class_list":["post-108825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem","category-tipy-triky"],"yoast_head":"\nVyu\u017eijte Repricer optim\u00e1ln\u011b: Stejn\u00fd produkt prost\u0159ednictv\u00edm FBM + FBA<\/title>\n<meta name=\"description\" content=\"Jak m\u016f\u017ee n\u011bkdo optim\u00e1ln\u011b vyu\u017e\u00edt Repricer, kdy\u017e prodejci nab\u00edzej\u00ed stejn\u00fd produkt s FBA a FBM? \u010ct\u011bte nyn\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-mohu-pouzit-repricer-pokud-nabizim-stejny-produkt-s-fba-a-fbm\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vyu\u017eijte Repricer optim\u00e1ln\u011b: Stejn\u00fd produkt prost\u0159ednictv\u00edm FBM + FBA\" \/>\n<meta property=\"og:description\" content=\"Jak m\u016f\u017ee n\u011bkdo optim\u00e1ln\u011b vyu\u017e\u00edt Repricer, kdy\u017e prodejci nab\u00edzej\u00ed stejn\u00fd produkt s FBA a FBM? 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