{"id":108840,"date":"2019-09-24T10:15:00","date_gmt":"2019-09-24T10:15:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/"},"modified":"2019-09-24T10:15:00","modified_gmt":"2019-09-24T10:15:00","slug":"amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/","title":{"rendered":"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed?"},"content":{"rendered":"

A\u0165 u\u017e Amazon FBA nebo Dropshipping \u2013 tyto trendy jsou na rtech v\u0161ech. P\u0159esv\u011bd\u010dila v\u00e1s tak\u00e9 jedna z t\u011bchto metod dopravy? Zva\u017eujete zah\u00e1jen\u00ed e-commerce podnik\u00e1n\u00ed, abyste to alespo\u0148 vyzkou\u0161eli? Nebo chcete roz\u0161\u00ed\u0159it nebo provozovat sv\u00e9 st\u00e1vaj\u00edc\u00ed podnik\u00e1n\u00ed s jednou z t\u011bchto metod? Nem\u016f\u017eete se v\u0161ak rozhodnout mezi dv\u011bma nejziskov\u011bj\u0161\u00edmi opat\u0159en\u00edmi online obchodov\u00e1n\u00ed? Zde se dozv\u00edte v\u00fdhody a nev\u00fdhody ka\u017ed\u00e9 mo\u017enosti dopravy, abyste si mohli vytvo\u0159it vlastn\u00ed n\u00e1zor.<\/strong><\/p>

Co je Fulfillment by Amazon?<\/h2>

Fulfillment by Amazon (FBA) je slu\u017eba od Amazonu, kde jsou procesy spojen\u00e9 s p\u0159epravou zcela p\u0159ed\u00e1ny trhu. Amazon poskytuje skladovac\u00ed kapacitu, star\u00e1 se o balen\u00ed a p\u0159epravu, poskytuje prvot\u0159\u00eddn\u00ed z\u00e1kaznick\u00fd servis a nab\u00edz\u00ed odborn\u00e9 znalosti ohledn\u011b \u010dasov\u011b n\u00e1ro\u010dn\u00fdch proces\u016f online obchodov\u00e1n\u00ed<\/p>

T\u0159e\u0161ni\u010dka na dortu t\u00e9to slu\u017eby je p\u0159\u00edstup k nejbohat\u0161\u00ed c\u00edlov\u00e9 skupin\u011b na Amazonu \u2013 z\u00e1kazn\u00edk\u016fm Prime. Pouze v N\u011bmecku, 19,1 milionu z\u00e1kazn\u00edk\u016f vyu\u017e\u00edv\u00e1 p\u0159edplatn\u00e9 Prime, co\u017e znamen\u00e1 p\u0159ibli\u017en\u011b 34,4 milionu potenci\u00e1ln\u00edch kupuj\u00edc\u00edch Prime<\/a>. Z t\u011bchto 70 % u\u017eivatel\u016f Prime nakupuje na Amazonu n\u011bkolikr\u00e1t m\u011bs\u00ed\u010dn\u011b.<\/p>

34,4 milionu u\u017eivatel\u016f! To \u010d\u00edslo si \u010dlov\u011bk mus\u00ed nechat proj\u00edt hlavou. Ale je to dost na to, aby se rozhodlo pro Amazon FBA nebo sp\u00ed\u0161e pro Dropshipping? Pod\u00edvejme se.<\/p>

\n

You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Co je Dropshipping?<\/h2>

Dropshipping, nebo tak\u00e9 zn\u00e1m\u00fd jako distan\u010dn\u00ed prodej, je zvl\u00e1\u0161tn\u00ed forma obchodov\u00e1n\u00ed. V tomto p\u0159\u00edpad\u011b jsou objedn\u00e1vky zad\u00e1v\u00e1ny v online obchod\u011b online prodejce, ale p\u0159epravu zbo\u017e\u00ed k kone\u010dn\u00e9mu z\u00e1kazn\u00edkovi zaji\u0161\u0165uje v\u00fdrobce produktu nebo velkoobchodn\u00edk. Dropshipper, kter\u00fd se star\u00e1 o distribuci a marketing zbo\u017e\u00ed, nevlastn\u00ed polo\u017eky a nem\u00e1 s nimi fyzick\u00fd kontakt. M\u016f\u017ee v\u0161ak ur\u010dovat ceny produkt\u016f. Odpov\u011bdnost za spr\u00e1vu z\u00e1sob, skladov\u00e1n\u00ed, balen\u00ed a p\u0159epravu zbo\u017e\u00ed p\u0159eb\u00edr\u00e1 v\u00fdrobce nebo velkoobchodn\u00edk. Jednodu\u0161e \u0159e\u010deno, va\u0161\u00edm \u00fakolem jako dropshippera je pouze kontaktovat dodavatele, jakmile zaznamen\u00e1te objedn\u00e1vku na produkt. Dodavatel se pak postar\u00e1 o zbytek<\/p>

Nyn\u00ed vyvst\u00e1v\u00e1 z\u00e1sadn\u00ed ot\u00e1zka \u2013 kter\u00e1 z v\u00fd\u0161e zm\u00edn\u011bn\u00fdch distribu\u010dn\u00edch mo\u017enost\u00ed generuje vy\u0161\u0161\u00ed p\u0159\u00edjmy a zisky. Amazon FBA nebo Dropshipping? Pod\u00edvejme se nejprve na v\u00fdhody a nev\u00fdhody obou model\u016f.<\/p>

Amazon FBA: V\u00fdhody a nev\u00fdhody vysv\u011btleny<\/h2>

V\u00fdhody FBA<\/h4>
\"Amazon<\/figure><\/div>
  1. S FBA p\u0159en\u00e1\u0161\u00edte z\u00e1sadn\u00ed a n\u00e1kladn\u00e9 procesy p\u0159epravy na Amazon. Zam\u011b\u0159en\u00ed na hlavn\u00ed podnik\u00e1n\u00ed je s FBA kl\u00ed\u010dov\u00e9. Amazon bal\u00ed va\u0161e produkty, odes\u00edl\u00e1 je a poskytuje nejlep\u0161\u00ed z\u00e1kaznick\u00fd servis. To znamen\u00e1, \u017ee m\u00e1te dostatek \u010dasu soust\u0159edit se na prodej sv\u00fdch polo\u017eek<\/li>
  2. Slu\u017eby, vr\u00e1tane dopravy, vracania a z\u00e1kazn\u00edckeho servisu, poch\u00e1dzaj\u00fa z jedn\u00e9ho zdroja. Akon\u00e1hle va\u0161e produkty dorazia do centier plnenia Amazonu, v\u0161etko nasleduje svoju automatizovan\u00fa cestu<\/li>
  3. Jednou z nejv\u011bt\u0161\u00edch v\u00fdhod je nab\u00edzen\u00ed zbo\u017e\u00ed prost\u0159ednictv\u00edm Prime \u2013 ka\u017ed\u00fd v\u00e1\u0161 produkt z\u00edsk\u00e1 logo Prime. To v\u00e1m d\u00e1v\u00e1 p\u0159\u00edstup k velk\u00e9 a bohat\u00e9 z\u00e1kaznick\u00e9 z\u00e1kladn\u011b p\u0159ibli\u017en\u011b 34,4 milionu lid\u00ed pouze v N\u011bmecku.<\/li>
  4. S FBA lze generovat v\u00edce prodej\u016f. P\u0159i porovn\u00e1v\u00e1n\u00ed nab\u00eddek algoritmus Amazonu up\u0159ednost\u0148uje produkty prodejc\u016f FBA. To je \u010d\u00e1ste\u010dn\u011b proto, \u017ee p\u0159eprava v programu FBA je zdarma, co\u017e povzbuzuje kupuj\u00edc\u00edho k tomu, aby klikl na tla\u010d\u00edtko n\u00e1kupu<\/li>
  5. Mezin\u00e1rodn\u00ed expanze je s FBA jednodu\u0161\u0161\u00ed, proto\u017ee mnoho proces\u016f je p\u0159\u00edmo pokryto programem<\/li><\/ol><\/div>

    Nev\u00fdhody FBA a jak je odstranit<\/h4>
    1. FBA nen\u00ed nejlevn\u011bj\u0161\u00ed mo\u017enost. Ka\u017ed\u00e1 interakce je v\u0161ak \u00fa\u010dtov\u00e1na a hl\u00e1\u0161ena samostatn\u011b pro lep\u0161\u00ed sledov\u00e1n\u00ed n\u00e1klad\u016f. Zkontrolujte sv\u00e9 polo\u017eky zejm\u00e9na z hlediska hmotnosti a rozm\u011br\u016f, proto\u017ee vy\u0161\u0161\u00ed n\u00e1klady mohou b\u00fdt skryty zde<\/li>
    2. FBA nen\u00ed vhodn\u00e9 pro ka\u017edou prodejn\u00ed polo\u017eku \u2013 zejm\u00e9na hmotnost a velikost bal\u00edk\u016f hraj\u00ed kl\u00ed\u010dovou roli. Proto si pe\u010dliv\u011b p\u0159e\u010dt\u011bte podm\u00ednky a spol\u00e9hajte na zdravou sm\u00ed\u0161enou kalkulaci<\/li>
    3. N\u011bkter\u00e9 zbo\u017e\u00ed (nap\u0159\u00edklad ho\u0159lav\u00e9 materi\u00e1ly, n\u011bkter\u00e9 potraviny nebo luxusn\u00ed zbo\u017e\u00ed) nejsou zas\u00edl\u00e1ny Amazonem. N\u011bkter\u00e9 z t\u011bchto zbo\u017e\u00ed mohou b\u00fdt zas\u00edl\u00e1ny prost\u0159ednictv\u00edm FBM (Fulfillment by Merchant) nebo Prime od SELLERLOGIC. V druh\u00e9m modelu m\u00e1te, stejn\u011b jako u FBA, lep\u0161\u00ed \u0161ance na um\u00edst\u011bn\u00ed v Buy Box<\/a>.<\/li>
    4. Nem\u00e1te p\u0159\u00edm\u00fd kontakt se z\u00e1kazn\u00edky. Pokud dojde k vracen\u00ed, Amazon m\u00e1 tendenci rozhodovat ve prosp\u011bch z\u00e1kazn\u00edka sp\u00ed\u0161e ne\u017e ve v\u00e1\u0161 prosp\u011bch. Tot\u00e9\u017e plat\u00ed pro Amazon FBA nebo dropshipping: U zbo\u017e\u00ed, kter\u00e9 vy\u017eaduje vysv\u011btlen\u00ed, m\u016f\u017eete proti tomu zakro\u010dit t\u00edm, \u017ee poskytnete v\u0161echny informace na str\u00e1nce produktu. Pokud m\u00e1te obavy z chyb\u011bj\u00edc\u00edch p\u0159\u00edle\u017eitost\u00ed k upsellingu, je k dispozici mo\u017enost nab\u00edzet bal\u00ed\u010dky \u2013 \u201eKupte si tento fotoapar\u00e1t s objektivem XY a ramenn\u00ed ta\u0161kou\u201c.<\/li>
    5. Nejen\u017ee je doprava zdarma pro koncov\u00e9ho z\u00e1kazn\u00edka, ale tak\u00e9 vracen\u00ed. Vr\u00e1t\u00ed se rychleji a stoj\u00ed v\u00e1s dal\u0161\u00ed poplatky. Pokud prod\u00e1v\u00e1te zbo\u017e\u00ed, kter\u00e9 se \u010dasto vrac\u00ed (nap\u0159. oble\u010den\u00ed nebo boty), m\u011bjte to na pam\u011bti p\u0159i v\u00fdpo\u010dtu sv\u00fdch n\u00e1klad\u016f<\/li>
    6. M\u00edra chyb FBA se m\u016f\u017ee st\u00e1t v\u00fdznamn\u00fdm n\u00e1kladov\u00fdm faktorem \u2013 bez ohledu na to, jak dob\u0159e syst\u00e9m funguje, i online gigant d\u011bl\u00e1 chyby. Zbo\u017e\u00ed se m\u016f\u017ee ztratit, po\u0161kodit nebo v\u016fbec neb\u00fdt zahrnuto do invent\u00e1\u0159e. Ru\u010dn\u00ed kontrola by trvala p\u0159\u00edli\u0161 dlouho a online prodejci \u010dasto postr\u00e1daj\u00ed know-how k anal\u00fdze dat z 10 zpr\u00e1v. Mnoho chyb \u010dasto z\u016fst\u00e1v\u00e1 bez pov\u0161imnut\u00ed a Amazon je z\u0159\u00eddka komunikuje. Existuj\u00ed v\u0161ak n\u00e1stroje, kter\u00e9 prov\u00e1d\u011bj\u00ed anal\u00fdzu FBA a zcela p\u0159ipravuj\u00ed komunikaci s Amazonem za v\u00e1s.<\/a> N\u00e1sledn\u011b mohou b\u00fdt p\u0159\u00edpady p\u0159ed\u00e1ny Amazonu prost\u0159ednictv\u00edm kop\u00edrov\u00e1n\u00ed a vlo\u017een\u00ed.<\/li>
    7. Bez ohledu na to, zda si vyberete Amazon FBA nebo dropshipping, mus\u00edte o\u010dek\u00e1vat silnou konkurenci. Aby jste z\u016fstali konkurenceschopn\u00ed na Amazonu, mus\u00edte se postarat o svou vlastn\u00ed p\u0159\u00edtomnost, provozovat reklamy nebo bojovat o m\u00edsto v Buy Box. Pokud jste poskytovatelem obchodn\u00edho zbo\u017e\u00ed, je Buy Box va\u0161\u00edm svat\u00fdm gr\u00e1lem na Amazonu \u2013 a\u017e 90 % v\u0161ech n\u00e1kup\u016f se zde uskute\u010d\u0148uje. Bitva o um\u00edst\u011bn\u00ed v Buy Box se \u010dasto to\u010d\u00ed kolem ceny. Ale nesp\u011bchejte s prodejem sv\u00fdch polo\u017eek za nejni\u017e\u0161\u00ed ceny. Algoritmus Amazonu hled\u00e1 kombinaci konkurenceschopn\u00fdch cen, stabiln\u00edho v\u00fdkonu a vynikaj\u00edc\u00edho z\u00e1kaznick\u00e9ho servisu p\u0159i umis\u0165ov\u00e1n\u00ed nab\u00eddek. Pro optimalizaci cen se vyplat\u00ed pou\u017e\u00edt repricer, kter\u00fd vypo\u010d\u00edt\u00e1 nejlep\u0161\u00ed mo\u017enou cenu a t\u00edm vyhraje Buy Box.<\/a><\/li>
    8. Hlavn\u00ed nev\u00fdhodou ve srovn\u00e1n\u00ed s dropshippingem \u2013 zbo\u017e\u00ed mus\u00ed b\u00fdt zakoupeno p\u0159edem. Kapit\u00e1l v\u00e1zan\u00fd t\u00edmto zp\u016fsobem m\u016f\u017ee chyb\u011bt pro z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Krom\u011b toho v\u017edy existuje riziko, \u017ee produkt z\u016fstane neprodan\u00fd. Ve sv\u00e9 prodejn\u00ed strategii se m\u016f\u017eete spolehnout na SELLERLOGIC Repricer pro v\u00fdprodeje, abyste se vyhnuli vysok\u00fdm n\u00e1klad\u016fm na skladov\u00e1n\u00ed.<\/a><\/li>
    9. FBA vede k ur\u010dit\u00e9 z\u00e1vislosti na Amazonu. Trh je ji\u017e dnes nejv\u00fdnosn\u011bj\u0161\u00edm prodejn\u00edm kan\u00e1lem pro mnoho maloobchodn\u00edk\u016f. Co v\u0161ak plat\u00ed dnes, m\u016f\u017ee se z\u00edtra zcela zm\u011bnit. Proto si mus\u00edte b\u00fdt v\u011bdomi, \u017ee by m\u011bl b\u00fdt p\u0159ipraven dal\u0161\u00ed kan\u00e1l pro distribuci va\u0161ich zbo\u017e\u00ed<\/li><\/ol><\/div>

      FBA nen\u00ed vhodn\u00e9 pouze pro online prodejce, kte\u0159\u00ed dosahuj\u00ed sv\u00fdch kapacitn\u00edch limit\u016f se sv\u00fdm st\u00e1vaj\u00edc\u00edm obchodem na Amazonu. Je tak\u00e9 pro za\u010d\u00e1te\u010dn\u00edky a zku\u0161en\u00e9 online prodejce, kte\u0159\u00ed cht\u011bj\u00ed vyu\u017e\u00edt v\u00fdhod, jako je p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm Prime a prioritizace polo\u017eek pro Buy Box. Je z\u0159ejm\u00e9 a legitimn\u00ed, \u017ee Amazon sleduje sv\u00e9 vlastn\u00ed z\u00e1jmy s touto slu\u017ebou a stoj\u00ed pen\u00edze (OMG!). Ale tady si jedna ruka myje druhou.<\/p>

      Faktem je, \u017ee mnoho prodejc\u016f na Amazonu bez FBA nemus\u00ed b\u00fdt schopno p\u0159iv\u00edtat \u0161irokou a nakupuj\u00edc\u00ed skupinu z\u00e1kazn\u00edk\u016f Prime jako klienty.<\/strong><\/p>

      Dropshipping: V\u00fdhody a nev\u00fdhody vysv\u011btleny<\/h2>
      \"Je<\/figure>

      Abychom se rozhodli mezi Amazon FBA<\/a> nebo dropshippingem, pod\u00edvejme se na v\u00fdhody a nev\u00fdhody druh\u00e9 mo\u017enosti p\u0159epravy.<\/p>

      V\u00fdhody dropshippingu<\/h4>
      1. Stejn\u011b jako u FBA, jednou z nejv\u011bt\u0161\u00edch v\u00fdhod dropshippingu je, \u017ee nepot\u0159ebujete fyzickou lokalitu pro zah\u00e1jen\u00ed sv\u00e9ho podnik\u00e1n\u00ed. To v\u00e1m u\u0161et\u0159\u00ed obrovsk\u00e9 investice do z\u0159\u00edzen\u00ed a budov\u00e1n\u00ed va\u0161eho provozn\u00edho za\u0159\u00edzen\u00ed, co\u017e je v\u00fdznamn\u00e1 z\u00e1t\u011b\u017e pro ka\u017ed\u00e9ho nov\u00e9ho podnikatele.<\/li>
      2. V dropshippingu nen\u00ed nutn\u00e9, aby online prodejce zbo\u017e\u00ed kupoval p\u0159edem. To ponech\u00e1v\u00e1 v\u00edce pen\u011bz na skute\u010dn\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/li>
      3. \u041f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a \u043d\u0435\u0441\u0435 \u043f\u043e\u0432\u043d\u0443 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u2013 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0447\u0438 \u0433\u0430\u0440\u0430\u043d\u0442\u0456\u044e. \u042f\u043a \u0442\u0456\u043b\u044c\u043a\u0438 \u0432\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u0454\u0442\u0435 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0432\u0441\u0435 \u0434\u043e\u0441\u0438\u0442\u044c \u043f\u0440\u043e\u0441\u0442\u043e. \u0412\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0454\u0442\u0435 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u0440\u0435\u0442\u0456\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u0456, \u044f\u043a\u0430 \u0432\u0438\u0441\u0442\u0443\u043f\u0430\u0454 \u0432\u0430\u0448\u0438\u043c \u043e\u043f\u0442\u043e\u0432\u0438\u043a\u043e\u043c \u0430\u0431\u043e \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a\u043e\u043c. \u0412\u043e\u043d\u0438 \u0443\u043f\u0430\u043a\u043e\u0432\u0443\u044e\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442\u044c \u0457\u0445 \u0456 \u043e\u0431\u0440\u043e\u0431\u043b\u044f\u044e\u0442\u044c \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f.<\/li>
      4. Dropshipping nejen \u0161et\u0159\u00ed va\u0161e pen\u00edze, ale tak\u00e9 v\u00e1\u0161 cenn\u00fd \u010das. Nemus\u00edte balit ani odes\u00edlat produkty, ani se nemus\u00edte starat o invent\u00e1\u0159. Je jasn\u00e9, \u017ee je to nejvhodn\u011bj\u0161\u00ed obchodn\u00ed model pro ty, kte\u0159\u00ed cht\u011bj\u00ed investovat sv\u016fj cenn\u00fd \u010das do jin\u00fdch oblast\u00ed podnik\u00e1n\u00ed.<\/li>
      5. Z\u00edskan\u00fd \u010das lze investovat do budov\u00e1n\u00ed va\u0161eho podnik\u00e1n\u00ed, abyste na\u0161li nejatraktivn\u011bj\u0161\u00ed nab\u00eddky pro sv\u00e9 z\u00e1kazn\u00edky.<\/li><\/ol><\/div>

        Nev\u00fdhody dropshippingu a jak je odstranit<\/h4>
        1. Jednou z nejv\u011bt\u0161\u00edch nev\u00fdhod dropshippingu je n\u00edzk\u00e1 kontrola kvality zbo\u017e\u00ed, kter\u00e9 prod\u00e1v\u00e1te ve sv\u00e9m vlastn\u00edm jm\u00e9nu. Nez\u00edsk\u00e1v\u00e1te vlastnictv\u00ed polo\u017eek, tak\u017ee nebudete zn\u00e1t v\u0161echny informace o produktu a vady. Mus\u00edte se spolehnout na prohl\u00e1\u0161en\u00ed prodejce. To, zda byl produkt skute\u010dn\u011b dod\u00e1n funk\u010dn\u00ed a nepo\u0161kozen\u00fd, se dozv\u00edte a\u017e ve chv\u00edli, kdy z\u00e1kazn\u00edk pod\u00e1 (nebo nepod\u00e1) reklamaci. Pokud je to mo\u017en\u00e9, m\u016f\u017eete se p\u0159\u00edmo na m\u00edst\u011b informovat o produktech, prov\u00e1d\u011bt slep\u00e9 testovac\u00ed objedn\u00e1vky a pravideln\u00e9 kontroly kvality, nebo d\u016fv\u011b\u0159ovat sv\u00e9mu dodavateli. Pokud dodavatel ji\u017e nedod\u00e1v\u00e1 o\u010dek\u00e1vanou kvalitu, budete muset bu\u010f po\u017eadovat zlep\u0161en\u00ed, nebo hledat nov\u00e9ho v\u00fdrobce.<\/li>
        2. Dodac\u00ed lh\u016fty u mnoha produkt\u016f jsou obvykle del\u0161\u00ed. V dne\u0161n\u00ed dob\u011b mnoho dropshipper\u016f vyu\u017e\u00edv\u00e1 nab\u00eddky z Aliexpressu a podobn\u00fdch platforem. Pokud tedy nem\u00e1te dodavatele, kter\u00fd zas\u00edl\u00e1 p\u0159\u00edmo z N\u011bmecka nebo Evropy, mohou se dodac\u00ed lh\u016fty pohybovat mezi dv\u011bma a \u0161esti t\u00fddny. Aby se sn\u00ed\u017eil po\u010det dotaz\u016f od z\u00e1kazn\u00edk\u016f, sd\u011blte tuto informaci sv\u00fdm kupuj\u00edc\u00edm a pravideln\u011b je informujte. Jen tak m\u016f\u017eete uklidnit sv\u00e9 z\u00e1kazn\u00edky ohledn\u011b del\u0161\u00ed doby \u010dek\u00e1n\u00ed.<\/li>
        3. Proto\u017ee nem\u00e1te vliv na kvalitu produktu a dodac\u00ed lh\u016fty v dropshippingu, pravd\u011bpodobn\u011b budete muset investovat hodn\u011b \u010dasu do z\u00e1kaznick\u00e9ho servisu. To pom\u016f\u017ee zabr\u00e1nit tomu, aby va\u0161i z\u00e1kazn\u00edci zanechali negativn\u00ed recenzi. Nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak urychlit z\u00e1kaznick\u00fd servis, je formulovat p\u0159edem napsan\u00e9 odpov\u011bdi. Jakmile jsou naps\u00e1ny, slou\u017e\u00ed jako \u0161ablony pro va\u0161i z\u00e1kaznickou podporu.<\/li>
        4. Vyhl\u00eddka na slevy a nab\u00eddky je n\u00edzk\u00e1 nebo dokonce neexistuj\u00edc\u00ed. Proto\u017ee nem\u016f\u017eete generovat hromadn\u00e9 n\u00e1kupy se sv\u00fdmi objedn\u00e1vkami, ale sp\u00ed\u0161e jednotliv\u00e9 objedn\u00e1vky, obvykle nedos\u00e1hnete pot\u0159ebn\u00fdch prahov\u00fdch hodnot objedn\u00e1vek pro dosa\u017een\u00ed lep\u0161\u00edch podm\u00ednek. K tomu byste museli udr\u017eovat vlastn\u00ed invent\u00e1\u0159.<\/li>
        5. Mus\u00edte investovat hodn\u011b \u010dasu do prodeje a marketingu nab\u00eddek, abyste p\u0159it\u00e1hli pozornost z\u00e1kazn\u00edk\u016f k nab\u00eddce. I kdy\u017e m\u00e1te mo\u017enost nab\u00edzet sv\u00e9 zbo\u017e\u00ed na eBay, Amazonu a podobn\u00fdch platform\u00e1ch, nem\u00e1te v\u00fdhody, kter\u00e9 maj\u00ed prodejci, jako je zas\u00edl\u00e1n\u00ed nab\u00eddek prost\u0159ednictv\u00edm slu\u017eeb pln\u011bn\u00ed t\u011bchto platforem. D\u00e1le je t\u0159eba b\u00fdt opatrn\u00fd s Amazonem. Podle pokyn\u016f Amazonu mus\u00ed v\u0161echny dokumenty, jako jsou faktury a dodac\u00ed listy, poch\u00e1zet od prodejce nebo se tak jevit.<\/li>
        6. Trendy jsou velmi rychl\u00e9 a konkurence je vysok\u00e1, jako ve v\u0161ech segmentech. Mus\u00edte investovat hodn\u011b \u010dasu do v\u00fdzkumu nov\u00fdch prodejn\u00edch produkt\u016f. V\u017edy bu\u010fte na pozoru po trendech a bu\u010fte kreativn\u00ed, pokud jde o prodej va\u0161ich produkt\u016f.<\/li><\/ol><\/div>
          \"Amazon<\/figure><\/div>

          Dropshipping ur\u010dit\u011b nab\u00edz\u00ed v\u00fdhody pro ka\u017ed\u00e9ho, kdo se chce vyzkou\u0161et v online obchodov\u00e1n\u00ed \u2013 po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l je minim\u00e1ln\u00ed. Nicm\u00e9n\u011b nejd\u016fle\u017eit\u011bj\u0161\u00edm po\u017eadavkem pro \u00fasp\u011b\u0161n\u00fd dropshipping je d\u016fv\u011bryhodn\u00e1 spolupr\u00e1ce s dodavatelem, co\u017e se nestane p\u0159es noc. Dodavatel nese odpov\u011bdnost za kvalitu a za rychl\u00e9 a bezpe\u010dn\u00e9 dod\u00e1n\u00ed zbo\u017e\u00ed koncov\u00e9mu z\u00e1kazn\u00edkovi.<\/p>

          Zbytek je ve va\u0161ich rukou. \u010cas, kter\u00fd jste uvolnili, co\u017e by nem\u011blo b\u00fdt podce\u0148ov\u00e1no, je v\u011bnov\u00e1n va\u0161emu nov\u00e9mu online obchodu, z\u00e1kaznick\u00e9mu servisu, v\u00fdzkumu produkt\u016f, stejn\u011b jako marketingu a prodeji va\u0161ich polo\u017eek. V\u011b\u0159it, \u017ee nyn\u00ed m\u016f\u017eete le\u017eet na pl\u00e1\u017ei, zat\u00edmco pen\u00edze te\u010dou do va\u0161\u00ed kapsy… No. Mo\u017en\u00e1. N\u011bkdy. Pozd\u011bji.<\/p>

          Z\u00e1v\u011br: Amazon FBA nebo Dropshipping \u2013 Kter\u00fd je lep\u0161\u00ed volba?<\/h2>

          Abychom v\u00e1m nyn\u00ed poskytli v\u0161echny v\u00fdhody a nev\u00fdhody mo\u017enost\u00ed p\u0159epravy na jednom m\u00edst\u011b, shrnuli jsme je pro v\u00e1s do tabulky.<\/p>

          V\u00fdhody a nev\u00fdhody<\/strong><\/th>Pln\u011bn\u00ed Amazonem<\/strong><\/th>Dropshipping<\/strong><\/th><\/tr><\/thead>
          Zpracov\u00e1n\u00ed logistiky a z\u00e1kaznick\u00fdch objedn\u00e1vek<\/td>1. Prod\u00e1vaj\u00edc\u00ed mus\u00ed zaslat produkty p\u0159ipraven\u00e9 k odesl\u00e1n\u00ed na Amazon.
          2. Amazon se star\u00e1 o dopravu, skladov\u00e1n\u00ed a spr\u00e1vu vratek.<\/td>          		1. Objedn\u00e1vky jsou p\u0159ij\u00edm\u00e1ny maloobchodn\u00edkem.
          2. Dodavatel zas\u00edl\u00e1 zbo\u017e\u00ed ze sv\u00e9ho vlastn\u00edho skladu k z\u00e1kazn\u00edkovi.
          3. Maloobchodn\u00edk se star\u00e1 o spr\u00e1vu vratek. Vratky jdou k dodavateli.<\/td><\/tr>
          N\u00e1klady na skladov\u00e1n\u00ed<\/td>Maloobchodn\u00edk plat\u00ed poplatky za skladov\u00e1n\u00ed Amazonu.<\/td>Maloobchodn\u00edk nenese \u017e\u00e1dn\u00e9 n\u00e1klady.<\/td><\/tr>
          Z\u00e1kaznick\u00fd servis<\/td>1. Z\u00e1kaznick\u00fd servis zaji\u0161\u0165uje Amazon.
          2. V p\u0159\u00edpad\u011b vr\u00e1cen\u00ed Amazon \u010dasto rozhoduje ve prosp\u011bch z\u00e1kazn\u00edka.<\/td>          		Maloobchodn\u00edk se star\u00e1 o ve\u0161ker\u00fd z\u00e1kaznick\u00fd servis a spol\u00e9h\u00e1 na prohl\u00e1\u0161en\u00ed dodavatele.<\/td><\/tr>
          Dodac\u00ed lh\u016fty<\/td>Prime slu\u017eba, 1-2 dny<\/td>Ze zahrani\u010d\u00ed 2-6 t\u00fddn\u016f. Z EU a N\u011bmecka 2-7 dn\u00ed<\/td><\/tr>
          Prodeje p\u0159es\u2026<\/td>Amazon, vlastn\u00ed internetov\u00fd obchod<\/td>Online tr\u017ei\u0161t\u011b (Amazon, eBay, Rakuten atd.), vlastn\u00ed internetov\u00fd obchod<\/td><\/tr>
          Z\u00e1kaznick\u00e1 z\u00e1kladna<\/td>Z\u00e1kazn\u00edci Amazon a Prime (34 milion\u016f kupuj\u00edc\u00edch v N\u011bmecku)<\/td>Vlastn\u00ed z\u00e1kaznick\u00e1 z\u00e1kladna, z\u00e1kazn\u00edci tr\u017ei\u0161t\u011b.<\/td><\/tr>
          V\u00fdhody Prime (Buy Box, z\u00e1kazn\u00edci, doprava atd.)<\/td>ja<\/td>nein<\/td><\/tr>
          Po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l<\/td>N\u00e1kup zbo\u017e\u00ed, doprava na Amazon<\/td>minimal<\/td><\/tr>
          Mo\u017en\u00e1 kontrola kvality<\/td>ja<\/td>nein<\/td><\/tr>
          Slevy na n\u00e1kupy mo\u017en\u00e9<\/td>ja<\/td>nein<\/td><\/tr>
          Konkurence<\/td>hoch<\/td>hoch<\/td><\/tr><\/tbody><\/table>
          Podnik\u00e1n\u00ed na Amazon Dropshipping vs. FBA: V\u00fdhody a nev\u00fdhody obou mo\u017enost\u00ed dopravy<\/figcaption><\/figure>

          Amazon FBA vs. Dropshipping \u2013 kter\u00e1 varianta je spr\u00e1vnou volbou pro va\u0161e e-commerce podnik\u00e1n\u00ed, nelze obecn\u011b odpov\u011bd\u011bt. Je to tak individu\u00e1ln\u00ed, jako va\u0161e p\u0159edstavy o va\u0161em podnik\u00e1n\u00ed. Dropshipping lze zah\u00e1jit s n\u00edzk\u00fdm po\u010d\u00e1te\u010dn\u00edm kapit\u00e1lem a mal\u00fdmi zku\u0161enostmi v online obchodov\u00e1n\u00ed, ale vy\u017eaduje velk\u00e9 kapacity v marketingu, prodeji a z\u00e1kaznick\u00e9m servisu. Fulfillment by Amazon nab\u00edz\u00ed jasn\u00e9 v\u00fdhody, jako je velk\u00e1 z\u00e1kaznick\u00e1 z\u00e1kladna, rychl\u00e9 dod\u00e1n\u00ed a nejlep\u0161\u00ed z\u00e1kaznick\u00fd servis, ale pokud chcete b\u00fdt \u00fasp\u011b\u0161n\u00ed, mus\u00edte se prosadit proti rostouc\u00ed konkurenci (dropshippe\u0159i nejsou t\u00edmto m\u00e9n\u011b posti\u017eeni).<\/p>

          Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 madedee \u2013 stock.adobe.com \/ \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 olezzo \u2013 stock.adobe.com \/ \u00a9 Jacob Lund \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

          A\u0165 u\u017e Amazon FBA nebo Dropshipping \u2013 tyto trendy jsou na rtech v\u0161ech. P\u0159esv\u011bd\u010dila v\u00e1s tak\u00e9 jedna z t\u011bchto metod dopravy? Zva\u017eujete zah\u00e1jen\u00ed e-commerce podnik\u00e1n\u00ed, abyste to alespo\u0148 vyzkou\u0161eli? Nebo chcete roz\u0161\u00ed\u0159it nebo provozovat sv\u00e9 st\u00e1vaj\u00edc\u00ed podnik\u00e1n\u00ed s jednou z t\u011bchto metod? Nem\u016f\u017eete se v\u0161ak rozhodnout mezi dv\u011bma nejziskov\u011bj\u0161\u00edmi opat\u0159en\u00edmi online obchodov\u00e1n\u00ed? Zde se dozv\u00edte<\/p>\n","protected":false},"author":8,"featured_media":2339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915],"tags":[],"class_list":["post-108840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem"],"yoast_head":"\nAmazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed? | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Amazon FBA vs. Dropshipping: V\u00fdhody a nev\u00fdhody zp\u016fsob\u016f dopravy na prvn\u00ed pohled. Kter\u00fd je pro v\u00e1s l\u00e9pe vhodn\u00fd? \u010ct\u011bte nyn\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed? | SELLERLOGIC\" \/>\n<meta property=\"og:description\" content=\"Amazon FBA vs. Dropshipping: V\u00fdhody a nev\u00fdhody zp\u016fsob\u016f dopravy na prvn\u00ed pohled. Kter\u00fd je pro v\u00e1s l\u00e9pe vhodn\u00fd? \u010ct\u011bte nyn\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T10:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed?\",\"datePublished\":\"2019-09-24T10:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\"},\"wordCount\":2953,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\",\"articleSection\":[\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\"],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\",\"name\":\"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed? | SELLERLOGIC\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\",\"datePublished\":\"2019-09-24T10:15:00+00:00\",\"description\":\"Amazon FBA vs. Dropshipping: V\u00fdhody a nev\u00fdhody zp\u016fsob\u016f dopravy na prvn\u00ed pohled. Kter\u00fd je pro v\u00e1s l\u00e9pe vhodn\u00fd? \u010ct\u011bte nyn\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#breadcrumb\"},\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Amazon FBA versus Dropshipping \u2013 was ist besser geeignet f\u00fcr Amazon?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\",\"name\":\"Kateryna Kogan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"caption\":\"Kateryna Kogan\"},\"description\":\"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kateryna-kogan\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/kateryna-kogan\/\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"1080\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2019-09-24T10:15:00+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed? | SELLERLOGIC","description":"Amazon FBA vs. Dropshipping: V\u00fdhody a nev\u00fdhody zp\u016fsob\u016f dopravy na prvn\u00ed pohled. Kter\u00fd je pro v\u00e1s l\u00e9pe vhodn\u00fd? \u010ct\u011bte nyn\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/","og_locale":"cs_CZ","og_type":"article","og_title":"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed? | SELLERLOGIC","og_description":"Amazon FBA vs. Dropshipping: V\u00fdhody a nev\u00fdhody zp\u016fsob\u016f dopravy na prvn\u00ed pohled. Kter\u00fd je pro v\u00e1s l\u00e9pe vhodn\u00fd? \u010ct\u011bte nyn\u00ed.","og_url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2019-09-24T10:15:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","type":"image\/jpeg"}],"author":"Kateryna Kogan","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Kateryna Kogan","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/"},"author":{"name":"Kateryna Kogan","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29"},"headline":"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed?","datePublished":"2019-09-24T10:15:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/"},"wordCount":2953,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","articleSection":["Spln\u011bn\u00ed objedn\u00e1vek Amazonem"],"inLanguage":"cs-CZ"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/","url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/","name":"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed? | SELLERLOGIC","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","datePublished":"2019-09-24T10:15:00+00:00","description":"Amazon FBA vs. Dropshipping: V\u00fdhody a nev\u00fdhody zp\u016fsob\u016f dopravy na prvn\u00ed pohled. Kter\u00fd je pro v\u00e1s l\u00e9pe vhodn\u00fd? \u010ct\u011bte nyn\u00ed.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#breadcrumb"},"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping.jpeg","width":844,"height":443,"caption":"Amazon FBA versus Dropshipping \u2013 was ist besser geeignet f\u00fcr Amazon?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Spln\u011bn\u00ed objedn\u00e1vek Amazonem","item":"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/"},{"@type":"ListItem","position":3,"name":"Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed?"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/cs\/#website","url":"https:\/\/www.sellerlogic.com\/cs\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/cs\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29","name":"Kateryna Kogan","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","caption":"Kateryna Kogan"},"description":"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/kateryna-kogan\/"}]},"og_video":"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w","og_video_type":"text\/html","og_video_duration":"1080","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2019-09-24T10:15:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108840"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/2339"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}