{"id":108846,"date":"2021-09-08T08:00:00","date_gmt":"2021-09-08T08:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/digitalni-balicek-dph-na-co-si-musite-davat-pozor\/"},"modified":"2021-09-08T08:00:00","modified_gmt":"2021-09-08T08:00:00","slug":"digitalni-balicek-dph-na-co-si-musite-davat-pozor","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/digitalni-balicek-dph-na-co-si-musite-davat-pozor\/","title":{"rendered":"Digit\u00e1ln\u00ed bal\u00ed\u010dek DPH \u2013 Na co si mus\u00edte d\u00e1vat pozor"},"content":{"rendered":"

Od 1. \u010dervence 2021 plat\u00ed pro p\u0159eshrani\u010dn\u00ed obchod nov\u00e9 p\u0159edpisy a pravidla. EU reforma, zn\u00e1m\u00e1 tak\u00e9 jako bal\u00ed\u010dek digit\u00e1ln\u00ed DPH, se t\u00fdk\u00e1 v\u0161ech online prodejc\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed produkty spot\u0159ebitel\u016fm v jin\u00fdch \u010dlensk\u00fdch st\u00e1tech EU. Da\u0148ov\u00e9 a celn\u00ed procesy se d\u00edky reform\u011b staly je\u0161t\u011b slo\u017eit\u011bj\u0161\u00edmi a p\u0159edstavuj\u00ed pro prodejce nov\u00e9 v\u00fdzvy.<\/p>

P\u016fvodn\u011b zam\u00fd\u0161leno jako \u00faleva, nyn\u00ed \u010del\u00ed p\u0159edev\u0161\u00edm prodejci na Amazonu, resp. ti, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed struktury Amazon FBA<\/a>, Pan-EU nebo CEE, velk\u00fdm pr\u00e1vn\u00edm zm\u011bn\u00e1m, kter\u00fdm se jen t\u011b\u017eko p\u0159izp\u016fsobuj\u00ed. Co se p\u0159esn\u011b zm\u011bnilo? Na co by m\u011bli br\u00e1t ohled p\u0159i skladov\u00e1n\u00ed zbo\u017e\u00ed na Amazonu? A jak by m\u011bli nyn\u00ed reagovat? P\u0159in\u00e1\u0161\u00edme sv\u011btlo do temnoty.<\/p>\t\t

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Tento p\u0159\u00edsp\u011bvek je od<\/div>\n\t\t\t<\/div>\n\t\t\t
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eClear<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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eClear AG je jedin\u00fdm poskytovatelem platebn\u00edch slu\u017eeb pro vy\u0159izov\u00e1n\u00ed dan\u00ed v p\u0159eshrani\u010dn\u00edm obchod\u011b v Evrop\u011b. Toto p\u0159edn\u00ed technologick\u00e9 spole\u010dnosti v oblasti dan\u00ed zaji\u0161\u0165uje se sv\u00fdm komplexn\u00edm \u0159e\u0161en\u00edm \u201eClearVAT\u201c kompletn\u00ed vy\u0159\u00edzen\u00ed da\u0148ov\u00fdch povinnost\u00ed v p\u0159eshrani\u010dn\u00edch B2C obchodn\u00edch transakc\u00edch. D\u00edky cloudov\u00fdm \u0159e\u0161en\u00edm eClear jsou v\u0161echny da\u0148ov\u00e9, celn\u00ed a platebn\u00ed procesy v E-commerce obchod\u011b automatizov\u00e1ny a v\u00fdrazn\u011b zjednodu\u0161eny. Dal\u0161\u00ed informace naleznete na: eclear.com\/de<\/a>.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Hranice dod\u00e1n\u00ed, OSS a da\u0148ov\u00e9 sazby<\/strong><\/h2>

S ohledem na prodeje na Amazonu je jednou z nejv\u00fdznamn\u011bj\u0161\u00edch zm\u011bn v d\u016fsledku reformy EU sn\u00ed\u017een\u00ed hranice dod\u00e1n\u00ed. Od 1. \u010dervence plat\u00ed hranice dod\u00e1n\u00ed<\/strong> pouze 10 000 eur pro v\u0161echny zahrani\u010dn\u00ed prodeje v EU koncov\u00fdm spot\u0159ebitel\u016fm. Jakmile je tato hodnota p\u0159ekro\u010dena, je prodejce v dan\u00e9 zemi povinen platit DPH. Prodejci se mus\u00ed registrovat v p\u0159\u00edslu\u0161n\u00e9 zemi, aplikovat aktu\u00e1ln\u00ed a spr\u00e1vn\u00e9 da\u0148ov\u00e9 sazby a platit DPH m\u00edstn\u00edm \u00fa\u0159ad\u016fm. S t\u00edm spojen\u00e1 byrokratick\u00e1 z\u00e1t\u011b\u017e by m\u011bla b\u00fdt minimalizov\u00e1na nov\u011b zaveden\u00fdm One-Stop-Shopem (OSS).<\/p>

OSS<\/strong> je poskytov\u00e1n p\u0159\u00edslu\u0161n\u00fdmi finan\u010dn\u00edmi \u00fa\u0159ady v cel\u00e9 Evrop\u011b. V N\u011bmecku je postup OSS nab\u00edzen Feder\u00e1ln\u00edm centr\u00e1ln\u00edm \u00fa\u0159adem pro dan\u011b (BZSt). Tento kontaktn\u00ed bod umo\u017e\u0148uje prodejc\u016fm deklarovat a platit v\u0161echny prodeje v r\u00e1mci Evropsk\u00e9 unie centr\u00e1ln\u011b pouze v jednom \u010dlensk\u00e9m st\u00e1t\u011b EU (a ne ve 27!). Do t\u00e9to jedin\u00e9 deklarace se zahrnuj\u00ed \u2013 rozd\u011blen\u00e9 podle jednotliv\u00fdch \u010dlensk\u00fdch st\u00e1t\u016f \u2013 v\u0161echny prodeje zbo\u017e\u00ed v\u010detn\u011b na n\u011b nav\u00e1zan\u00e9 DPH, kter\u00e9 byly provedeny v \u010dlensk\u00fdch st\u00e1tech Evropsk\u00e9 unie. Tak\u00e9 platba vznikl\u00e9 da\u0148ov\u00e9 povinnosti se prov\u00e1d\u00ed centr\u00e1ln\u011b na tento jedin\u00fd kontaktn\u00ed bod.<\/p>

Speci\u00e1ln\u00ed p\u0159\u00edpady OSS<\/strong><\/h3>

P\u0159i vyu\u017e\u00edv\u00e1n\u00ed programu Amazon FBA mohou vzniknout speci\u00e1ln\u00ed p\u0159\u00edpady, proto\u017ee zde mohou b\u00fdt zbo\u017e\u00ed ulo\u017eena mimo zemi s\u00eddla prodejce. P\u0159edstavujeme t\u0159i z nich podrobn\u011bji:<\/p>

1. Sklad a z\u00e1kazn\u00edk se nach\u00e1zej\u00ed ve stejn\u00e9 zemi, prodejce v jin\u00e9<\/strong><\/h4>

N\u011bmeck\u00fd prodejce Meiser se s\u00eddlem v Kol\u00edn\u011b prod\u00e1v\u00e1 hodinky p\u0159es Amazon. Z\u00e1kaznice z Polska si objedn\u00e1v\u00e1 hodinky v jeho n\u011bmeck\u00e9m online obchod\u011b. Proto\u017ee vyu\u017e\u00edv\u00e1 program FBA, byla \u010d\u00e1st jeho zbo\u017e\u00ed ulo\u017eena tak\u00e9 ve skladu v Polsku, odkud nyn\u00ed z\u00e1silka vych\u00e1z\u00ed. Dod\u00e1vka je tedy m\u00edstn\u00ed a postup OSS se v tomto p\u0159\u00edpad\u011b nemus\u00ed pou\u017e\u00edt.<\/p>

\"Bal\u00ed\u010dek<\/figure><\/div>

2. Obchod a z\u00e1kazn\u00edk se nach\u00e1zej\u00ed ve stejn\u00e9 zemi, sklad v jin\u00e9<\/strong><\/h4>

Op\u011bt si z\u00e1kaznice z Dr\u00e1\u017e\u010fan objedn\u00e1v\u00e1 hodinky od Meisera. I zde Amazon v\u017edy vyu\u017e\u00edv\u00e1 nejkrat\u0161\u00ed cestu dod\u00e1n\u00ed a neodes\u00edl\u00e1 zbo\u017e\u00ed z N\u011bmecka, ale ze skladu v Polsku, bl\u00edzko n\u011bmeck\u00e9 hranice. I kdy\u017e jsou prodejce a z\u00e1kazn\u00edk v N\u011bmecku, postup OSS se uplat\u0148uje, proto\u017ee dod\u00e1vka zbo\u017e\u00ed prob\u00edh\u00e1 z Polska.<\/p>

\"Speci\u00e1ln\u00ed<\/figure><\/div>

3. P\u0159esun mezi dv\u011bma sklady v r\u016fzn\u00fdch zem\u00edch<\/strong><\/h4>

Amazon zjistil, \u017ee mnoho hodinek od Meisera je objedn\u00e1v\u00e1no z Francie. Aby u\u0161et\u0159il na jednotliv\u00fdch n\u00e1kladech na dod\u00e1n\u00ed a dob\u011b dod\u00e1n\u00ed, je \u010d\u00e1st Meiserova zbo\u017e\u00ed ulo\u017eena ve Francii. K tomu doch\u00e1z\u00ed k p\u0159esunu ze skladu v N\u011bmecku do skladu ve Francii. V tomto p\u0159\u00edpad\u011b se OSS neuplat\u0148uje, proto\u017ee se jedn\u00e1 pouze o vnit\u0159n\u00ed komunitn\u00ed p\u0159epravu bez prodejn\u00edho procesu.<\/p>

\"Speci\u00e1ln\u00ed<\/figure><\/div>

Shrnut\u00ed<\/strong><\/h3>

Je z\u0159ejm\u00e9, \u017ee prodejci na Amazonu, kte\u0159\u00ed cht\u011bj\u00ed vyu\u017e\u00edvat sklady Amazon a OSS, maj\u00ed obrovsk\u00e9 dodate\u010dn\u00e9 n\u00e1klady, proto\u017ee se mus\u00ed nejen nad\u00e1le registrovat lok\u00e1ln\u011b a pod\u00e1vat m\u00edstn\u00ed da\u0148ov\u00e9 p\u0159izn\u00e1n\u00ed, ale tak\u00e9 br\u00e1t v \u00favahu \u0159adu speci\u00e1ln\u00edch p\u0159\u00edpad\u016f. Oslavovan\u00e1 minimalizace byrokratick\u00e9 z\u00e1t\u011b\u017ee se tedy bohu\u017eel nevztahuje na v\u0161echny prodejce.<\/p>

D\u016fle\u017eit\u00e9 pro v\u0161echny dod\u00e1vky je spr\u00e1vn\u00e9 zdan\u011bn\u00ed zbo\u017e\u00ed podle c\u00edlov\u00e9 zem\u011b. K tomu je nezbytn\u00e9 aplikovat spr\u00e1vn\u00e9 da\u0148ov\u00e9 sazby<\/strong>. P\u0159i mno\u017estv\u00ed speci\u00e1ln\u00edch pravidel a v\u00fdjimek je to v\u0161ak t\u00e9m\u011b\u0159 nemo\u017en\u00e9. Datab\u00e1ze s DPH sazbami pro EU-27, kterou zve\u0159ejnila Evropsk\u00e1 komise a kter\u00e1 by m\u011bla p\u0159edstavovat usnadn\u011bn\u00ed, je \u010d\u00e1ste\u010dn\u011b ne\u00fapln\u00e1, chybn\u00e1 a neaktu\u00e1ln\u00ed. To p\u0159edstavuje konkuren\u010dn\u00ed nev\u00fdhodu pro prodejce na Amazonu, co\u017e m\u016f\u017ee v\u00e9st k ne\u00fapln\u00fdm nebo dokonce nespr\u00e1vn\u00fdm da\u0148ov\u00fdm p\u0159izn\u00e1n\u00edm.<\/p>

Opatrnost p\u0159i vyu\u017e\u00edv\u00e1n\u00ed slu\u017eby v\u00fdpo\u010dtu DPH VCS od Amazonu<\/span><\/strong><\/p>

Zde<\/span> se na faktur\u00e1ch zobrazuje pouze hrub\u00e1 cena produktu, pokud v dan\u00e9 zemi, do kter\u00e9 se dod\u00e1v\u00e1, nen\u00ed k dispozici da\u0148ov\u00e9 ID. Z \u010dist\u00fdch transak\u010dn\u00edch dat je zp\u011btn\u011b velmi obt\u00ed\u017en\u00e9 pro prodejce a da\u0148ov\u00e9 poradce zjistit, jak\u00e1<\/span> da\u0148ov\u00e1 sazba m\u011bla b\u00fdt pou\u017eita.<\/span><\/p><\/blockquote>

\u0158e\u0161en\u00ed<\/strong><\/h2>

Ukazuje se, \u017ee prodejci se mus\u00ed intenzivn\u011b zab\u00fdvat da\u0148ovou politikou a jej\u00edmi \u00fapravami, aby z\u016fstali konkurenceschopn\u00ed na trhu. Ale co p\u0159esn\u011b mohou nebo mus\u00ed zm\u011bnit, aby v budoucnu jednali spr\u00e1vn\u011b? Prvn\u00edm a nejd\u016fle\u017eit\u011bj\u0161\u00edm krokem je, aby si prodejci jasn\u011b uv\u011bdomili, jak\u00e1 pravidla pro n\u011b od nyn\u011bj\u0161ka plat\u00ed a jak spr\u00e1vn\u011b implementovat da\u0148ov\u00e9 p\u0159edpisy. Prodejci na Amazonu si mus\u00ed zvl\u00e1\u0161\u0165 udr\u017eovat p\u0159ehled.<\/p>

Jeliko\u017e jsou jednotliv\u00ed prodejci t\u00edmto \u2013 pochopiteln\u011b \u2013 p\u0159et\u00ed\u017eeni, vyplat\u00ed se hledat podporu v t\u00e9to slo\u017eit\u00e9 problematice. Prvn\u00edm smyslupln\u00fdm krokem je rozhovor s da\u0148ov\u00fdm poradcem. Mohou prov\u00e9st inventuru a uk\u00e1zat, do jak\u00e9 m\u00edry se podnik\u00e1n\u00ed prodejce na Amazonu dot\u00fdkaj\u00ed nov\u00e9 p\u0159edpisy EU reformy. Na tomto z\u00e1klad\u011b by se m\u011blo n\u00e1sledn\u011b uva\u017eovat o tom, jak se vypo\u0159\u00e1dat s vypl\u00fdvaj\u00edc\u00edmi oznamovac\u00edmi povinnostmi a jak\u00e9 registrace jsou nyn\u00ed nezbytn\u00e9.<\/p>

Dopl\u0148kov\u011b k inventu\u0159e mohou technick\u00e1 \u0159e\u0161en\u00ed poskytnout pomoc. Vzhledem k tomu, \u017ee mno\u017estv\u00ed informac\u00ed a dat se d\u00edky nov\u00fdm proces\u016fm zvy\u0161uje, jsou mo\u017enosti automatizace dobrou volbou pro dlouhodobou optimalizaci proces\u016f. Nap\u0159\u00edklad mohou b\u00fdt spr\u00e1vn\u00e9 da\u0148ov\u00e9 sazby a v\u00fdjimky automaticky p\u0159i\u0159azeny jednotliv\u00fdm polo\u017ek\u00e1m a pr\u016fb\u011b\u017en\u011b aktualizov\u00e1ny. P\u0159\u00edkladem je kr\u00e1tkodob\u00e9, do\u010dasn\u00e9 sn\u00ed\u017een\u00ed n\u011bmeck\u00e9 DPH z 19 na 16 procent, kter\u00e9 mohlo b\u00fdt d\u00edky technick\u00fdm \u0159e\u0161en\u00edm automaticky a spr\u00e1vn\u011b p\u0159i\u0159azeno.<\/p>

\"Bal\u00ed\u010dek<\/figure><\/div>

Jak pro vyu\u017e\u00edv\u00e1n\u00ed OSS, tak pro celounijn\u00ed aplikaci spr\u00e1vn\u00fdch da\u0148ov\u00fdch sazeb nab\u00edz\u00ed eClear \u0159e\u0161en\u00ed. Komplexn\u00ed slu\u017eba OSS+<\/strong> je \u00fapln\u00fdm spojen\u00edm s One-Stop-Shop pro prodejce. OSS+ cloudov\u011b zaji\u0161\u0165uje extrakci a zpracov\u00e1n\u00ed da\u0148ov\u011b relevantn\u00edch dat \u2013 z libovoln\u00e9ho po\u010dtu tr\u017ei\u0161\u0165 a obchod\u016f \u2013 a automaticky prov\u00e1d\u00ed deklaraci na One-Stop-Shop u p\u0159\u00edslu\u0161n\u00e9ho \u00fa\u0159adu. Krom\u011b toho zaji\u0161\u0165uje end-to-end \u0159e\u0161en\u00ed da\u0148ov\u011b pr\u00e1vn\u011b spr\u00e1vnou aplikaci platn\u00fdch da\u0148ov\u00fdch sazeb pro v\u0161echny p\u0159eshrani\u010dn\u00ed B2C transakce v EU-27.<\/p>

eClear VATRules<\/strong><\/a> je datab\u00e1ze s da\u0148ov\u00fdmi sazbami pro produkty ze v\u0161ech 27 zem\u00ed EU. Datab\u00e1ze obsahuje 1 milion da\u0148ov\u00fdch k\u00f3d\u016f s v\u00edce ne\u017e 300 000 v\u00fdjimkami. Da\u0148ov\u00e9 sazby a pravidla jsou jednozna\u010dn\u011b p\u0159i\u0159azeny k p\u0159\u00edslu\u0161n\u00fdm produkt\u016fm a skupin\u00e1m produkt\u016f. Pomoc\u00ed 14m\u00edstn\u00e9ho k\u00f3du jsou zaznamen\u00e1ny v\u0161echny platn\u00e9 v\u00fdjimky, slevy a da\u0148ov\u00e9 p\u0159edpisy v EU. Pln\u011b automatizovan\u011b jsou pr\u016fb\u011b\u017en\u011b aktualizovan\u00e9 da\u0148ov\u00e9 sazby poskytov\u00e1ny na vy\u017e\u00e1d\u00e1n\u00ed, integrov\u00e1ny do objedn\u00e1vkov\u00fdch proces\u016f a aplikov\u00e1ny.<\/p>

V\u00fdzva jako p\u0159\u00edle\u017eitost<\/strong><\/h2>

I kdy\u017e t\u00e9mata \u201eda\u0148\u201c a \u201eda\u0148ov\u00e1 politika\u201c na prvn\u00ed pohled p\u0159in\u00e1\u0161ej\u00ed mnoho p\u0159ek\u00e1\u017eek, vyplat\u00ed se dlouhodob\u011b investovat do t\u00e9to oblasti. Krom\u011b v\u00fdhod, kter\u00e9 vypl\u00fdvaj\u00ed z da\u0148ov\u00e9ho p\u0159izn\u00e1n\u00ed, maj\u00ed optimalizovan\u00e9 procesy tak\u00e9 pozitivn\u00ed vliv na mar\u017ee a cenotvorbu. D\u00e1le technick\u00e1 podpora da\u0148ov\u00fdch proces\u016f a p\u0159i\u0159azen\u00ed spr\u00e1vn\u00fdch da\u0148ov\u00fdch sazeb usnad\u0148uje expanzi do dal\u0161\u00edch zem\u00ed. \u010cas, kter\u00fd prodejci nyn\u00ed investuj\u00ed do optimalizace proces\u016f, se nakonec vyplat\u00ed.<\/p>

Odkazy na obr\u00e1zky v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9maslakhatul \u2013 stock.adobe.com \/ \u00a9 eClear \/ \u00a9Irina Strelnikova \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Od 1. \u010dervence 2021 plat\u00ed pro p\u0159eshrani\u010dn\u00ed obchod nov\u00e9 p\u0159edpisy a pravidla. EU reforma, zn\u00e1m\u00e1 tak\u00e9 jako bal\u00ed\u010dek digit\u00e1ln\u00ed DPH, se t\u00fdk\u00e1 v\u0161ech online prodejc\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed produkty spot\u0159ebitel\u016fm v jin\u00fdch \u010dlensk\u00fdch st\u00e1tech EU. Da\u0148ov\u00e9 a celn\u00ed procesy se d\u00edky reform\u011b staly je\u0161t\u011b slo\u017eit\u011bj\u0161\u00edmi a p\u0159edstavuj\u00ed pro prodejce nov\u00e9 v\u00fdzvy. P\u016fvodn\u011b zam\u00fd\u0161leno jako \u00faleva, nyn\u00ed<\/p>\n","protected":false},"author":5,"featured_media":13294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927],"tags":[],"class_list":["post-108846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky"],"yoast_head":"\nDigit\u00e1ln\u00ed bal\u00ed\u010dek DPH \u2013 Na co si mus\u00edte d\u00e1vat pozor | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Da\u0148ov\u00e9 a celn\u00ed procesy v EU se staly slo\u017eit\u011bj\u0161\u00edmi v d\u016fsledku reformy dan\u011b z p\u0159idan\u00e9 hodnoty a p\u0159edstavuj\u00ed pro prodejce nov\u00e9 v\u00fdzvy.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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