{"id":108864,"date":"2023-02-01T11:11:15","date_gmt":"2023-02-01T11:11:15","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/problemy-s-dodavkami-v-e-commerce-maloobchodnici-by-si-na-to-meli-nyni-davat-pozor\/"},"modified":"2023-02-01T11:11:15","modified_gmt":"2023-02-01T11:11:15","slug":"problemy-s-dodavkami-v-e-commerce-maloobchodnici-by-si-na-to-meli-nyni-davat-pozor","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/problemy-s-dodavkami-v-e-commerce-maloobchodnici-by-si-na-to-meli-nyni-davat-pozor\/","title":{"rendered":"Probl\u00e9my s dod\u00e1vkami v e-commerce: Maloobchodn\u00edci by si na to m\u011bli nyn\u00ed d\u00e1vat pozor"},"content":{"rendered":"

Pro prodejce na Amazonu v N\u011bmecku se mnoh\u00e9 zm\u011bnilo. P\u0159edev\u0161\u00edm pandemie koronaviru m\u011bla masivn\u00ed dopad na obchod a vy\u017e\u00e1dala si mnoho od firem. Vznikl\u00e9 probl\u00e9my s dod\u00e1vkami nad\u00e1le p\u0159edstavuj\u00ed v\u00fdzvy pro prodejce. Krom\u011b toho geopolitick\u00e9 faktory, jako je v\u00e1lka na Ukrajin\u011b, tak\u00e9 vedly k nedostatku dod\u00e1vek a nad\u00e1le tak \u010din\u00ed. Jak se mohou prodejci na tyto ud\u00e1losti reagovat a postavit se tak, aby nestr\u00e1dala spokojenost z\u00e1kazn\u00edk\u016f?<\/p>

Nedostatky dod\u00e1vek a inflace tvrd\u011b zas\u00e1hly e-commerce<\/h2>

P\u0159edev\u0161\u00edm dod\u00e1vky nov\u00e9ho zbo\u017e\u00ed do skladu st\u00e1le v\u00edce zp\u016fsobuj\u00ed probl\u00e9my pro prodejce. Konec nedostatku dod\u00e1vek nen\u00ed letos je\u0161t\u011b v dohledu. Z\u00e1rove\u0148 jsou vy\u010derp\u00e1ny n\u00e1kladn\u00ed kapacity lod\u00ed. Mnoho n\u00e1kladn\u00edch lod\u00ed z\u016fst\u00e1v\u00e1 v hlavn\u00edch obchodn\u00edch p\u0159\u00edstavech v Asii kv\u016fli pandemii. V d\u016fsledku toho je \u010dasto k dispozici v\u00fdrazn\u011b m\u00e9n\u011b mo\u017enost\u00ed p\u0159epravy na lod\u00edch ne\u017e p\u0159ed pandemi\u00ed. To zna\u010dn\u011b zpo\u017e\u010fuje dod\u00e1vky zbo\u017e\u00ed. Krom\u011b toho v\u00e1lka na Ukrajin\u011b zp\u016fsobuje \u0159adu nedostatk\u016f dod\u00e1vek u ur\u010dit\u00fdch produkt\u016f.<\/p>

Mezit\u00edm pandemick\u00e9 nedostatky dod\u00e1vek klesly, ale st\u00e1le maj\u00ed znateln\u00fd dopad na obchod. Dodac\u00ed lh\u016fty v maloobchod\u011b jsou st\u00e1le o p\u0159ibli\u017en\u011b 30 dn\u00ed del\u0161\u00ed<\/a> ne\u017e p\u0159ed kriz\u00ed koronaviru. Aby se p\u0159ede\u0161lo pr\u00e1zdn\u00fdm reg\u00e1l\u016fm, prodejci st\u00e1le v\u00edce spol\u00e9haj\u00ed na dodate\u010dn\u00e9 objedn\u00e1vky. Zv\u00fd\u0161en\u00fd objem objedn\u00e1vek v\u0161ak d\u00e1le sni\u017euje n\u00e1kladn\u00ed kapacitu na lod\u00edch. Zlo\u0159\u00e1dn\u00fd kruh pro offline i online maloobchod a tak\u00e9 pro ekonomiku. Ale je tu mal\u00fd paprsek nad\u011bje: B\u011bhem v\u00e1no\u010dn\u00edch sv\u00e1tk\u016f minul\u00e9ho roku se nedostatky dod\u00e1vek pon\u011bkud zm\u00edrnily \u2013 i kdy\u017e pravd\u011bpodobn\u011b pouze do\u010dasn\u011b. To vypl\u00fdv\u00e1 z aktu\u00e1ln\u00edho pr\u016fzkumu IFO o situaci dod\u00e1vek v maloobchod\u011b<\/a>.<\/p>

A nejen logistick\u00e9 v\u00fdzvy p\u0159isp\u00edvaj\u00ed k probl\u00e9m\u016fm s dod\u00e1vkami. Krom\u011b toho vysok\u00e1 inflace komplikuje situaci pro prodejce. D\u016fvod: Ceny dopravy se v\u00fdrazn\u011b zv\u00fd\u0161ily kv\u016fli omezen\u00fdm kapacit\u00e1m a vysok\u00fdm n\u00e1klad\u016fm na energii, co\u017e zat\u011b\u017euje prodejce. Rostouc\u00ed n\u00e1kupn\u00ed ceny r\u016fzn\u00fdch zbo\u017e\u00ed, jako je spot\u0159ebn\u00ed elektronika nebo v automobilov\u00e9m pr\u016fmyslu, k tomu p\u0159isp\u00edvaj\u00ed. Na jedn\u00e9 stran\u011b mus\u00ed prodejci platit zv\u00fd\u0161en\u00e9 n\u00e1klady, aby mohli nad\u00e1le nab\u00edzet produkty. Na druh\u00e9 stran\u011b \u010del\u00ed v\u00fdzv\u011b kompenzovat zv\u00fd\u0161en\u00e9 ceny, ani\u017e by ztratili p\u0159\u00edli\u0161 mnoho z\u00e1kazn\u00edk\u016f kv\u016fli p\u0159\u00edli\u0161 vysok\u00fdm kone\u010dn\u00fdm cen\u00e1m.<\/p>

Prodejci v\u0161ak st\u00e1le maj\u00ed p\u0159\u00edle\u017eitost se v aktu\u00e1ln\u00ed situaci postavit tak, aby mohli nad\u00e1le nab\u00edzet sv\u00fdm z\u00e1kazn\u00edk\u016fm \u0161irokou \u0161k\u00e1lu produkt\u016f. Kl\u00ed\u010dem k tomu je spr\u00e1vn\u00e1 p\u0159\u00edprava.<\/p>

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You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Probl\u00e9my s dod\u00e1vkami? Zde je, jak se jim mohou maloobchodn\u00edci vyhnout<\/h2>

Jedna v\u011bc na \u00favod: Probl\u00e9my s dod\u00e1vkami nejsou z\u00e1visl\u00e9 pouze na jednom faktoru, jak ukazuje aktu\u00e1ln\u00ed situace. Prodejci na Amazonu v\u0161ak mohou p\u0159ijmout n\u011bkter\u00e1 opat\u0159en\u00ed, kter\u00e1 proti probl\u00e9m\u016fm s dod\u00e1vkami p\u016fsob\u00ed.<\/p>

V\u010dasn\u00e9 pl\u00e1nov\u00e1n\u00ed chr\u00e1n\u00ed p\u0159ed nedostatky<\/h3>

Pro prodejce je v\u010dasn\u00e9 pl\u00e1nov\u00e1n\u00ed jejich z\u00e1sob nezbytn\u00e9, aby mohli nad\u00e1le nab\u00edzet produkty z\u00e1kazn\u00edk\u016fm v p\u0159\u00edpad\u011b zpo\u017ed\u011bn\u00ed dod\u00e1vek. \u010c\u00edm d\u0159\u00edve zbo\u017e\u00ed objednaj\u00ed, t\u00edm v\u00edce \u010dasu obvykle maj\u00ed, dokud mus\u00ed produkty absolutn\u011b dorazit do skladu. T\u00edmto zp\u016fsobem lze potenci\u00e1ln\u00ed nedostatky nebo zpo\u017ed\u011bn\u00ed sn\u00e1ze zm\u00edrnit. Krom\u011b toho m\u00e1 v\u010dasn\u00e9 objedn\u00e1v\u00e1n\u00ed dal\u0161\u00ed v\u00fdhodu: V p\u0159\u00edpad\u011b v\u00fdznamn\u00fdch zpo\u017ed\u011bn\u00ed dod\u00e1vek mohou prodejci rychle a flexibiln\u011b reagovat a hledat nov\u00e9 dodavatele. V p\u0159\u00edpad\u011b selh\u00e1n\u00ed dod\u00e1vek se tak\u00e9 mohou spolehnout na dostupn\u00e9 z\u00e1soby.<\/p>

Opatrnost se doporu\u010duje u sez\u00f3nn\u00edch zbo\u017e\u00ed. Prodejci by m\u011bli b\u00fdt p\u0159i objedn\u00e1v\u00e1n\u00ed t\u011bchto polo\u017eek b\u011bhem probl\u00e9m\u016f s dod\u00e1vkami opatrn\u011bj\u0161\u00ed, proto\u017ee jinak mohou tyto produkty z\u016fstat ve skladu mimo skute\u010dnou sez\u00f3nu a zab\u00edrat zbyte\u010dn\u00fd skladovac\u00ed prostor. Obecn\u011b je pro prodejce d\u016fle\u017eit\u00e9 stanovit priority p\u0159i v\u00fdb\u011bru sv\u00fdch zbo\u017e\u00ed \u2013 zejm\u00e9na pokud jde o bestsellery. T\u00edmto zp\u016fsobem se mohou vyhnout nedostatk\u016fm v dod\u00e1vk\u00e1ch. Nicm\u00e9n\u011b by se prodejci m\u011bli do ur\u010dit\u00e9 m\u00edry zdr\u017eet hrozeb sankcemi za zpo\u017ed\u011bn\u00ed dod\u00e1vek v\u016f\u010di sv\u00fdm dodavatel\u016fm. To by mohlo ohrozit spolupr\u00e1ci v p\u0159\u00edpad\u011b pochybnost\u00ed.<\/p>\t

\"Probl\u00e9my<\/a><\/figure>
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\n\t\tMaj\u00ed va\u0161e produkty potenci\u00e1l st\u00e1t se bestsellery?\t<\/p>\n\n

Aby bylo mo\u017en\u00e9 \u00fasp\u011b\u0161n\u011b zv\u00fd\u0161it va\u0161e zisky, pot\u0159ebujete jasnost ohledn\u011b va\u0161eho v\u00fdkonu. Sledujte v\u00fdvoj zisku va\u0161ich produkt\u016f pomoc\u00ed SELLERLOGIC Business Analytics a \u010din\u011bte v\u010dasn\u00e1 rozhodnut\u00ed zalo\u017een\u00e1 na datech, abyste pln\u011b vyu\u017eili potenci\u00e1l va\u0161eho podnik\u00e1n\u00ed na Amazonu. Objevte nyn\u00ed!<\/a><\/p><\/div><\/div>

Transparentnost z\u016fst\u00e1v\u00e1 d\u016fle\u017eit\u00fdm t\u00e9matem pro maloobchodn\u00edky<\/h3>

Pro prodejce je m\u00edt dobr\u00e9ho logistick\u00e9ho partnera po sv\u00e9m boku nezbytn\u00e9. A komunikace mezi nimi hraje v\u00fdznamnou roli. Kl\u00ed\u010dov\u00e9 slovo: Transparentnost. Zejm\u00e9na b\u011bhem \u0161pi\u010dkov\u00fdch obdob\u00ed mus\u00ed v\u00fdm\u011bna mezi maloobchodem a poskytovateli logistick\u00fdch slu\u017eeb fungovat hladce. Proto\u017ee zejm\u00e9na v propaga\u010dn\u00edch dnech, jako je Black Friday, mohou logistick\u00e9 spole\u010dnosti rychle dos\u00e1hnout sv\u00fdch limit\u016f. Aby se p\u0159ede\u0161lo p\u0159et\u00ed\u017een\u00ed, m\u011bl by b\u00fdt mezi prodejci v e-commerce<\/a> a logistikou neust\u00e1l\u00fd kontakt. Tot\u00e9\u017e plat\u00ed pro spot\u0159ebitele. Aby si udr\u017eeli d\u016fv\u011bru sv\u00fdch z\u00e1kazn\u00edk\u016f, m\u011bli by prodejci v\u010das komunikovat probl\u00e9my s dod\u00e1vkami.<\/p>

Spot\u0159ebitel\u00e9 ocen\u00ed up\u0159\u00edmnost v\u016f\u010di nim a budou p\u0159ipraveni na p\u0159\u00edpadn\u00e1 zpo\u017ed\u011bn\u00ed dod\u00e1vek. V tomto okam\u017eiku m\u016f\u017ee dob\u0159e strukturovan\u00fd z\u00e1kaznick\u00fd servis tak\u00e9 pomoci \u0159e\u0161it probl\u00e9my v\u010das a nab\u00eddnout \u0159e\u0161en\u00ed, pokud to bude nutn\u00e9.<\/p>

Pravideln\u00e1 evaluace dat \u2013 z\u00e1klad pro podniky<\/h3>

Relevante t\u00e9ma je tak\u00e9 dodavatelsk\u00fd \u0159et\u011bzec pro maloobchodn\u00edky. Maloobchodn\u00edci by tomu m\u011bli v\u011bnovat zvl\u00e1\u0161tn\u00ed pozornost. V\u010dasn\u00e1 anal\u00fdza dat<\/a> ohledn\u011b jejich vlastn\u00edch dodavatelsk\u00fdch \u0159et\u011bzc\u016f zabra\u0148uje komplikac\u00edm v dod\u00e1vk\u00e1ch. Pokud dojde k nesrovnalostem, rychl\u00e9 p\u0159ehledy dat mohou pomoci rychle reagovat na zm\u011bny. Pro prodejce jsou v tomto okam\u017eiku u\u017eite\u010dn\u00e9 softwarov\u00e9 syst\u00e9my, kter\u00e9 p\u0159en\u00e1\u0161ej\u00ed data dodavatelsk\u00e9ho \u0159et\u011bzce v re\u00e1ln\u00e9m \u010dase. Je d\u016fle\u017eit\u00e9, aby byly syst\u00e9my integrov\u00e1ny pro hladk\u00fd provoz na v\u0161ech rozhran\u00edch. T\u00edmto zp\u016fsobem mohou prodejci snadno sledovat zbo\u017e\u00ed p\u0159ich\u00e1zej\u00edc\u00ed a odch\u00e1zej\u00edc\u00ed a rychleji naj\u00edt alternativy pro dod\u00e1vky v p\u0159\u00edpad\u011b nouze.<\/p>

Z\u00e1v\u011br: M\u011bjte v\u0161e na o\u010d\u00edch<\/h2>

I kdy\u017e se situace s nedostatkem dod\u00e1vek postupn\u011b zlep\u0161uje, prodejci by m\u011bli z\u016fstat obez\u0159etn\u00ed. Dobr\u00e9 pl\u00e1nov\u00e1n\u00ed a p\u0159\u00edprava jsou zde kl\u00ed\u010dov\u00e9. Integrace softwarov\u00fdch syst\u00e9m\u016f tak\u00e9 usnad\u0148uje sb\u011br dat pro prodejce a poskytuje p\u0159\u00edle\u017eitost identifikovat obt\u00ed\u017ee v\u010das.<\/p>

Krom\u011b toho je v e-commerce nezbytn\u00e1 ur\u010dit\u00e1 m\u00edra flexibility \u2013 a\u0165 u\u017e ve form\u011b alternativn\u00edch dopravn\u00edch tras nebo produkt\u016f. Snad nejd\u016fle\u017eit\u011bj\u0161\u00ed je, \u017ee komunikace mezi dodavateli a prodejci z\u016fst\u00e1v\u00e1 kl\u00ed\u010dov\u00e1. Pokud je tato komunikace transparentn\u00ed a hladk\u00e1, nic nebr\u00e1n\u00ed dobr\u00e9 spolupr\u00e1ci mezi maloobchodem a logistikou navzdory probl\u00e9m\u016fm s dod\u00e1vkami.<\/p>\t\t

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Image credit: \u00a9 Idanupong – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Pro prodejce na Amazonu v N\u011bmecku se mnoh\u00e9 zm\u011bnilo. P\u0159edev\u0161\u00edm pandemie koronaviru m\u011bla masivn\u00ed dopad na obchod a vy\u017e\u00e1dala si mnoho od firem. Vznikl\u00e9 probl\u00e9my s dod\u00e1vkami nad\u00e1le p\u0159edstavuj\u00ed v\u00fdzvy pro prodejce. Krom\u011b toho geopolitick\u00e9 faktory, jako je v\u00e1lka na Ukrajin\u011b, tak\u00e9 vedly k nedostatku dod\u00e1vek a nad\u00e1le tak \u010din\u00ed. Jak se mohou prodejci na<\/p>\n","protected":false},"author":3,"featured_media":24728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[912,927],"tags":[],"class_list":["post-108864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-retail-3","category-tipy-triky"],"yoast_head":"\nProbl\u00e9my s dod\u00e1vkami na Amazonu: Co mohou prodejci ud\u011blat<\/title>\n<meta name=\"description\" content=\"Amazon: Probl\u00e9my s dod\u00e1vkami jsou od doby korony normou. 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