{"id":108867,"date":"2020-07-28T13:45:00","date_gmt":"2020-07-28T13:45:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/"},"modified":"2020-07-28T13:45:00","modified_gmt":"2020-07-28T13:45:00","slug":"nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/","title":{"rendered":"Nejd\u016fle\u017eit\u011bj\u0161\u00ed typy z\u00e1kazn\u00edk\u016f v maloobchodu a jak vyhov\u011bt jejich pot\u0159eb\u00e1m"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-128973-identifier\">Zn\u00e1t sv\u00e9 z\u00e1kazn\u00edky je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch \u00fakol\u016f na dlouh\u00e9m seznamu ka\u017ed\u00e9ho maloobchodn\u00edka. Proto\u017ee kdo v\u00ed, jak se potenci\u00e1ln\u00ed kupci chovaj\u00ed a jak je oslovit a uspokojit, ji\u017e vykonal d\u016fle\u017eitou pr\u00e1ci na cest\u011b k vysok\u00e9 m\u00ed\u0159e konverze.<\/p><p class=\"theme-wp-block gb-responsive-835057-identifier\">Mnoho profesion\u00e1ln\u00edch marketingov\u00fdch odd\u011blen\u00ed si za t\u00edmto \u00fa\u010delem nech\u00e1v\u00e1 vytv\u00e1\u0159et tzv. persony, aby zjistila, jak\u00e9 vlastnosti, preference a charakteristiky m\u00e1 typick\u00fd z\u00e1kazn\u00edk dan\u00e9ho produktu. Ale to m\u016f\u017ee b\u00fdt drah\u00e9. Zku\u0161enosti v\u0161ak ukazuj\u00ed, \u017ee existuje n\u011bkolik opakuj\u00edc\u00edch se typ\u016f z\u00e1kazn\u00edk\u016f, kter\u00e9 hraj\u00ed v maloobchodu roli. Pr\u00e1v\u011b pro prodejce na Amazonu, kte\u0159\u00ed cht\u011bj\u00ed uv\u00e9st nov\u00fd produkt na trh nebo optimalizovat sv\u016fj seznam, m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e9 orientovat se na tyto typy z\u00e1kazn\u00edk\u016f.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-801970-identifier\">V tomto blogov\u00e9m p\u0159\u00edsp\u011bvku tedy chceme objasnit, co p\u0159esn\u011b typy z\u00e1kazn\u00edk\u016f podle definice vlastn\u011b jsou, kter\u00e9 typy z\u00e1kazn\u00edk\u016f p\u0159evl\u00e1daj\u00ed v B2B a B2C obchod\u011b a jak toto porozum\u011bn\u00ed m\u016f\u017ee p\u0159isp\u011bt k zv\u00fd\u0161en\u00ed prodeje.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-439274-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-841395-identifier\">4 nejd\u016fle\u017eit\u011bj\u0161\u00ed typy z\u00e1kazn\u00edk\u016f v maloobchodu a online obchod\u011b<\/h2><p class=\"theme-wp-block gb-responsive-106311-identifier\">Hned na za\u010d\u00e1tek: Tento blogov\u00fd p\u0159\u00edsp\u011bvek si neklade za c\u00edl b\u00fdt vy\u010derp\u00e1vaj\u00edc\u00ed. Krom\u011b toho je obt\u00ed\u017en\u00e9 za\u0159adit lidi a lidsk\u00e9 chov\u00e1n\u00ed do pevn\u00fdch \u0161upl\u00edk\u016f. S m\u00ed\u0161enkami, p\u0159ekryvy, situativn\u00edmi odchylkami a v\u00fdjimkami z pravidla je tedy v\u017edy t\u0159eba po\u010d\u00edtat. V realit\u011b m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 jasn\u011b rozpoznat typy z\u00e1kazn\u00edk\u016f. Tak\u00e9 dal\u0161\u00ed diferenciace jsou samoz\u0159ejm\u011b v\u017edy mo\u017en\u00e9: N\u011bkter\u00e9 blogy nap\u0159\u00edklad popisuj\u00ed v\u00edce ne\u017e 10 nejb\u011b\u017en\u011bj\u0161\u00edch typ\u016f z\u00e1kazn\u00edk\u016f (nap\u0159. remcaj\u00edc\u00ed, tlachaj\u00edc\u00ed, v\u0161eum\u011bl, smlouvaj\u00edc\u00ed). Psychologie za jednotliv\u00fdmi typy je v\u0161ak \u010dasto m\u00e1lo eviden\u010dn\u011b podlo\u017een\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-172852-identifier\">Pro prodejce na Amazonu v\u0161ak m\u016f\u017ee b\u00fdt u\u017eitek zpochybn\u011bn. I kdy\u017e m\u016f\u017ee pomoci p\u0159i vytv\u00e1\u0159en\u00ed seznamu a podobn\u011b, na Amazonu nejsou k dispozici stejn\u00e9 marketingov\u00e9 a komunika\u010dn\u00ed mo\u017enosti, jak\u00e9 existuj\u00ed v kamenn\u00e9m obchod\u011b. P\u0159esto lze pr\u00e1v\u011b obt\u00ed\u017en\u00e9 typy z\u00e1kazn\u00edk\u016f, jako v maloobchodu, l\u00e9pe oslovit i na Amazonu, pokud zn\u00e1te jejich charakteristiky. V tomto ohledu se vyplat\u00ed pod\u00edvat se bl\u00ed\u017ee.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-28959-identifier\">Od dominantn\u00edho po sv\u011bdomit\u00e9ho \u2013 DISC model<\/h3><div class=\"wp-block-image gb-responsive-523975-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/05152915\/konsumtypen-einzelhandel-ecommerce-amazon.jpeg\" alt=\"Typy spot\u0159eby v maloobchod\u011b, eCommerce nebo na Amazonu se od sebe z\u00e1sadn\u011b neli\u0161\u00ed.\" class=\"wp-image-68135\" style=\"width:520px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/05152915\/konsumtypen-einzelhandel-ecommerce-amazon-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/05152915\/konsumtypen-einzelhandel-ecommerce-amazon-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/05152915\/konsumtypen-einzelhandel-ecommerce-amazon.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-185961-identifier\">Takzvan\u00fd DISC model se ji\u017e n\u011bkolik desetilet\u00ed pou\u017e\u00edv\u00e1 ve firm\u00e1ch k hodnocen\u00ed z\u00e1kazn\u00edk\u016f a obchodn\u00edch partner\u016f, nap\u0159\u00edklad v oblasti rozvoje zam\u011bstnanc\u016f. Ale tak\u00e9 v prodeji a marketingu je obl\u00edben\u00fd k rozpozn\u00e1v\u00e1n\u00ed r\u016fzn\u00fdch typ\u016f z\u00e1kazn\u00edk\u016f a z\u00e1kaznick\u00fdch typ\u016f. Pracuje se \u010dty\u0159mi z\u00e1kladn\u00edmi principy lidsk\u00e9 osobnosti:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-769917-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-133182-identifier\">dominantn\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-157840-identifier\">iniciativn\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-449348-identifier\">st\u00e1l\u00fd<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-714305-identifier\">sv\u011bdomit\u00fd<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-561788-identifier\">Jak ji\u017e bylo \u0159e\u010deno, v\u011bt\u0161ina lid\u00ed se ned\u00e1 v\u00fdhradn\u011b za\u0159adit do jedn\u00e9 z t\u011bchto \u010dty\u0159 charakteristik podle DISC. \u010casto je v\u0161ak jedna tendence vyvinuta siln\u011bji ne\u017e ostatn\u00ed. To se m\u016f\u017ee tak\u00e9 m\u011bnit z situace na situaci. Zat\u00edmco p\u0159i jedn\u00e1n\u00ed s typy z\u00e1kazn\u00edk\u016f v maloobchod\u011b je d\u016fle\u017eit\u00e9, aby se prodava\u010d dok\u00e1zal b\u011bhem n\u011bkolika sekund p\u0159izp\u016fsobit r\u016fzn\u00fdm lidem, tento aspekt v online obchod\u011b odpad\u00e1. Zde jde p\u0159edev\u0161\u00edm o uspokojen\u00ed r\u016fzn\u00fdch pot\u0159eb p\u0159i navrhov\u00e1n\u00ed produktov\u00fdch str\u00e1nek nebo v e-mailov\u00e9 komunikaci.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-282746-identifier\">Typ z\u00e1kazn\u00edka #1: Dominantn\u00ed<\/h4><p class=\"theme-wp-block gb-responsive-764078-identifier\">Dominantn\u00ed typ je p\u0159\u00edm\u00fd a siln\u00fd. P\u016fsob\u00ed energicky a rozhodn\u011b. Jeho nejurgentn\u011bj\u0161\u00ed ot\u00e1zka zn\u00ed: Co mohu s t\u00edmto produktem dos\u00e1hnout? Ji\u017e m\u00e1 konkr\u00e9tn\u00ed nad\u011bje a o\u010dek\u00e1v\u00e1n\u00ed od va\u0161eho produktu a je p\u0159edem velmi dob\u0159e informov\u00e1n.<\/p><p class=\"theme-wp-block gb-responsive-537799-identifier\">V komunikaci s dominantn\u00edmi typy z\u00e1kazn\u00edk\u016f v maloobchod\u011b z\u00e1le\u017e\u00ed p\u0159edev\u0161\u00edm na v\u00fdsledc\u00edch. Proto ve sv\u00e9m popisu produktu jasn\u011b a srozumiteln\u011b uve\u010fte nejen to, co v\u00e1\u0161 produkt je, ale tak\u00e9 jeho p\u0159\u00ednos. Jak\u00e9 funkce m\u00e1, pro\u010d funguje tak dob\u0159e a jak \u0159e\u0161\u00ed probl\u00e9m kupuj\u00edc\u00edho?<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-778751-identifier\">Typ z\u00e1kazn\u00edka #2: Iniciativn\u00ed<\/h4><p class=\"theme-wp-block gb-responsive-485078-identifier\">Tento typ z\u00e1kazn\u00edka m\u00e1 ka\u017ed\u00fd prodava\u010d r\u00e1d \u2013 proto\u017ee je nad\u0161en\u00fd, extrovertn\u00ed a optimistick\u00fd. Sp\u00ed\u0161e vid\u00ed pozitivn\u00ed vlastnosti produktu a je ochoten v\u011b\u0159it v konkr\u00e9tn\u00ed p\u0159\u00ednos pro sebe. M\u016f\u017eete ho tak\u00e9 snadno <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/6-ultimatnich-tipu-jak-ziskat-vice-recenzi-na-amazonu\/\">povzbudit k recenz\u00edm<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-448002-identifier\">Tyto vlastnosti by m\u011bli prodava\u010di vyu\u017e\u00edt. Proto\u017ee na rozd\u00edl od dominantn\u00edch typ\u016f z\u00e1kazn\u00edk\u016f nen\u00ed iniciativn\u00ed typ tak zainteresov\u00e1n na tvrd\u00fdch faktech. M\u00edsto toho popi\u0161te hodnotu, kterou m\u016f\u017ee v\u00e1\u0161 produkt pro kupuj\u00edc\u00edho m\u00edt. Nadchn\u011bte iniciativn\u00ed typ dobr\u00fdm vypr\u00e1v\u011bn\u00edm a <a href=\"\/cs\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ obsahem<\/a>, pak u\u017e m\u00e1te prodej t\u00e9m\u011b\u0159 v kapse.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-922106-identifier\">Typ z\u00e1kazn\u00edka #3: St\u00e1l\u00fd<\/h4><p class=\"theme-wp-block gb-responsive-496218-identifier\">V p\u0159\u00edm\u00e9m rozhovoru je st\u00e1l\u00fd typ nesm\u00edrn\u011b p\u0159\u00edjemn\u00fdm partnerem, proto\u017ee je vyrovnan\u00fd, spolehliv\u00fd a sp\u00ed\u0161e zdr\u017eenliv\u00fd, ale z\u00e1rove\u0148 v\u00ed, co chce. Pro online prodejce v\u0161ak m\u016f\u017ee b\u00fdt tvrd\u00fdm o\u0159\u00ed\u0161kem: Kdo se sv\u00fdm popisem produktu netref\u00ed do pot\u0159eb a c\u00edl\u016f st\u00e1l\u00e9ho typu, m\u00e1 \u0161patn\u00e9 karty.<\/p><p class=\"theme-wp-block gb-responsive-282712-identifier\">Na druh\u00e9 stran\u011b se st\u00e1l\u00ed typy z\u00e1kazn\u00edk\u016f v maloobchod\u011b i online mohou st\u00e1t obl\u00edben\u00fdmi z\u00e1kazn\u00edky prodejce. Proto\u017ee pot\u0159eby st\u00e1l\u00e9ho typu se nem\u011bn\u00ed ze dne na den. Pokud ho produkt p\u0159esv\u011bd\u010d\u00ed, z\u016fst\u00e1v\u00e1 mu v\u011brn\u00fd \u2013 a pravideln\u011b nakupuje. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b se st\u00e1l\u00fd typ dokonce vyvine v loaj\u00e1ln\u00edho st\u00e1l\u00e9ho z\u00e1kazn\u00edka. Proto ve sv\u00e9m popisu produktu zd\u016frazn\u011bte <em>unik\u00e1tn\u00ed prodejn\u00ed body<\/em> a uka\u017ete, jak\u00fdm zp\u016fsobem va\u0161e produkt podporuje jeho c\u00edle.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-566261-identifier\">Typ z\u00e1kazn\u00edka #4: Sv\u011bdomit\u00fd<\/h4><p class=\"theme-wp-block gb-responsive-461691-identifier\">Sv\u011bdomit\u00fd typ r\u00e1d analyzuje, postupuje systematicky a spol\u00e9h\u00e1 na sv\u00e9 t\u00edmto zp\u016fsobem z\u00edskan\u00e9 poznatky. Mimo to je sp\u00ed\u0161e rezervovan\u00fd a uzav\u0159en\u00fd, proto sv\u011bdomit\u00fd typ p\u00ed\u0161e recenze sp\u00ed\u0161e z\u0159\u00eddka.<\/p><p class=\"theme-wp-block gb-responsive-747967-identifier\">Prodejci mohou sv\u011bdomit\u00e9 typy z\u00e1kazn\u00edk\u016f rozhodn\u011b uspokojit. Jeho analytick\u00e1 povaha ho \u010din\u00ed vn\u00edmav\u00fdm k faktick\u00fdm informac\u00edm. P\u0159esv\u011bd\u010dte tento typ tedy daty a fakty o va\u0161em produktu a jeho v\u00fdhod\u00e1ch. Podpo\u0159te je p\u0159\u00edklady pou\u017eit\u00ed nebo v\u00fdsledky studi\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-506293-identifier\">Z\u00e1v\u011br: R\u016fzn\u00e9 typy z\u00e1kazn\u00edk\u016f = r\u016fzn\u00fd p\u0159\u00edstup<\/h2><p class=\"theme-wp-block gb-responsive-549255-identifier\">Typy z\u00e1kazn\u00edk\u016f v maloobchod\u011b, marketingu, prodeji nebo e-commerce lze \u010dasto klasifikovat na z\u00e1klad\u011b ur\u010dit\u00fdch osobnostn\u00edch rys\u016f. Z toho lze odvodit ur\u010dit\u00e9 strategie pro osloven\u00ed, aby bylo mo\u017en\u00e9 co nejefektivn\u011bji dos\u00e1hnout uzav\u0159en\u00ed obchodu.<\/p><p class=\"theme-wp-block gb-responsive-462206-identifier\">Zat\u00edmco prodava\u010di v kamenn\u00e9m obchod\u011b maj\u00ed mnoho mo\u017enost\u00ed, jak individu\u00e1ln\u011b reagovat na jednotliv\u00e9 typy z\u00e1kazn\u00edk\u016f, provozovatel\u00e9 online obchod\u016f maj\u00ed obvykle k dispozici pouze textovou a grafickou \u00farove\u0148. Nen\u00ed tedy divu, \u017ee v kamenn\u00e9m obchod\u011b se po\u010d\u00edt\u00e1 s dal\u0161\u00edmi typy z\u00e1kazn\u00edk\u016f, jako je netrp\u011bliv\u00fd nebo nerozhodn\u00fd. Tak\u00e9 tlachaj\u00edc\u00ed nebo brblaj\u00edc\u00ed z\u00e1kazn\u00edci jsou popisov\u00e1ni.<\/p><p class=\"theme-wp-block gb-responsive-221255-identifier\">Prodejci na Amazonu jsou dokonce je\u0161t\u011b omezen\u011bj\u0161\u00ed, prodejn\u00ed rozhovor se prakticky nikdy nekon\u00e1. Obvykle mohou maxim\u00e1ln\u011b upravit str\u00e1nku s podrobnostmi o produktu nebo sv\u016fj <a href=\"\/cs\/blog\/brand-store-bei-amazon\/\">Brand Store<\/a>. I v tomto p\u0159\u00edpad\u011b mohou typy z\u00e1kazn\u00edk\u016f pomoci. V\u00fdhodou je, \u017ee tlak na \u010das, jak\u00fd panuje v prodejn\u00edm rozhovoru, odpad\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-471374-identifier\">Podle DISC modelu lze zejm\u00e9na identifikovat \u010dty\u0159i tendence: dominantn\u00ed, iniciativn\u00ed, st\u00e1l\u00e9 a sv\u011bdomit\u00e9 typy z\u00e1kazn\u00edk\u016f. V maloobchod\u011b i v online obchod\u011b by m\u011bli prodejci vynikat jak v\u00fdhodami a funkcemi produktu, tak daty a fakty a dobr\u00fdm vypr\u00e1v\u011bn\u00edm.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-860087-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1730823364918\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 typy z\u00e1kazn\u00edk\u016f\/skupiny z\u00e1kazn\u00edk\u016f existuj\u00ed?<\/strong><\/strong> <p class=\"schema-faq-answer\">Jeliko\u017e se nejedn\u00e1 o p\u0159esnou v\u011bdu, existuje velmi mnoho r\u016fzn\u00fdch typ\u016f z\u00e1kazn\u00edk\u016f a spot\u0159ebitel\u016f. V maloobchod\u011b jsou nap\u0159\u00edklad roz\u0161\u00ed\u0159eny koncepty podle DISC modelu, kter\u00e9 rozd\u011bluj\u00ed kupuj\u00edc\u00ed do \u010dty\u0159 osobnost\u00ed: Dominantn\u00ed, Iniciativn\u00ed, Stabiln\u00ed a Sv\u011bdomit\u00fd.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730823386031\"><strong class=\"schema-faq-question\"><strong>Co se rozum\u00ed pod pojmem \u201etyp z\u00e1kazn\u00edka\u201c?<\/strong><\/strong> <p class=\"schema-faq-answer\">A\u0165 u\u017e typ z\u00e1kazn\u00edka nebo typ spot\u0159ebitele: p\u0159\u00edklady r\u016fzn\u00fdch osobnost\u00ed kupuj\u00edc\u00edch jsou online hojn\u011b dostupn\u00e9. Z\u00e1kazn\u00edci jsou p\u0159itom kategorizov\u00e1ni na z\u00e1klad\u011b ur\u010dit\u00fdch spole\u010dn\u00fdch rys\u016f, chov\u00e1n\u00ed nebo pot\u0159eb. Rysy mohou b\u00fdt nap\u0159\u00edklad v\u011bk, pohlav\u00ed nebo z\u00e1jmy, v maloobchod\u011b jsou v\u0161ak v\u011bt\u0161inou rozhoduj\u00edc\u00ed psychografick\u00e9 a behavior\u00e1ln\u00ed charakteristiky.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730823403523\"><strong class=\"schema-faq-question\"><strong>Jak\u00fd je c\u00edl c\u00edlen\u00e9 komunikace se z\u00e1kazn\u00edky podle typ\u016f?<\/strong><\/strong> <p class=\"schema-faq-answer\">C\u00edlem c\u00edlen\u00e9 komunikace se z\u00e1kazn\u00edky v maloobchod\u011b je co nejefektivn\u011bji a nejefektivn\u011bji uspo\u0159\u00e1dat komunikaci a interakci spole\u010dnosti se sv\u00fdmi z\u00e1kazn\u00edky. P\u0159izp\u016fsoben\u00edm komunikace specifick\u00fdm pot\u0159eb\u00e1m, preferenc\u00edm a chov\u00e1n\u00ed r\u016fzn\u00fdch typ\u016f z\u00e1kazn\u00edk\u016f mohou spole\u010dnosti dos\u00e1hnout n\u011bkolika v\u00fdhod, jako je zv\u00fd\u0161en\u00ed prodeje, zv\u00fd\u0161en\u00ed loajality z\u00e1kazn\u00edk\u016f nebo spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edci.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730823421484\"><strong class=\"schema-faq-question\"><strong>Jak se rozli\u0161uj\u00ed z\u00e1kazn\u00edci?<\/strong><\/strong> <p class=\"schema-faq-answer\">To se li\u0161\u00ed od odv\u011btv\u00ed k odv\u011btv\u00ed a orientuje se p\u0159edev\u0161\u00edm na to, kter\u00e9 aspekty ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed z\u00e1kazn\u00edka o n\u00e1kupu. Typy z\u00e1kazn\u00edk\u016f v kamenn\u00e9m maloobchod\u011b se v\u011bt\u0161inou klasifikuj\u00ed na z\u00e1klad\u011b jejich chov\u00e1n\u00ed v poradensk\u00e9m nebo prodejn\u00edm rozhovoru. DISC model je dobr\u00fdm prvn\u00edm vod\u00edtkem pro pochopen\u00ed motivace z\u00e1kazn\u00edk\u016f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730823438648\"><strong class=\"schema-faq-question\"><strong>Jak m\u00e1m jednat s nep\u0159\u00e1telsk\u00fdm\/otravn\u00fdm z\u00e1kazn\u00edkem?<\/strong><\/strong> <p class=\"schema-faq-answer\">Jedn\u00e1n\u00ed s nep\u0159\u00e1telsk\u00fdm z\u00e1kazn\u00edkem v prodeji vy\u017eaduje trp\u011blivost, empatii a profesion\u00e1ln\u00ed komunika\u010dn\u00ed dovednosti. Sna\u017ete se v\u017edy situaci uklidnit a naj\u00edt uspokojiv\u00e9 \u0159e\u0161en\u00ed.\u00a0<br> \u2022 Zachovejte klid a nenechte se ovlivnit n\u00e1ladou z\u00e1kazn\u00edka.<br> \u2022 Projevte empatii a porozum\u011bn\u00ed t\u00edm, \u017ee se vc\u00edt\u00edte do perspektivy z\u00e1kazn\u00edka.<br> \u2022 Z\u016fsta\u0148te v\u011bcn\u00ed a nec\u00edt\u00edte se osobn\u011b napadeni t\u00edm, \u017ee se zam\u011b\u0159\u00edte na fakta.<br> \u2022 Stanovte hranice, pokud se z\u00e1kazn\u00edk stane ur\u00e1\u017eliv\u00fdm nebo neuctiv\u00fdm, ani\u017e byste na to reagovali emocion\u00e1ln\u011b.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730823517788\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 4 typy z\u00e1kazn\u00edk\u016f existuj\u00ed?<\/strong><\/strong> <p class=\"schema-faq-answer\">Podle DISC modelu se v maloobchod\u011b rozli\u0161uj\u00ed n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i typy z\u00e1kazn\u00edk\u016f: Dominantn\u00ed, Iniciativn\u00ed, Stabiln\u00ed a Sv\u011bdomit\u00fd. V jin\u00fdch kategorizac\u00edch je uvedeno tak\u00e9 v\u00edce, nap\u0159\u00edklad 6 typ\u016f z\u00e1kazn\u00edk\u016f, mezi nimi\u017e jsou nap\u0159\u00edklad i h\u00e1dav\u00ed lid\u00e9. V psychologii v\u0161ak nejsou v\u0161echny tyto typy v\u017edy skute\u010dn\u011b prok\u00e1z\u00e1ny.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730823539298\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 typy spot\u0159ebitel\u016f existuj\u00ed?<\/strong><\/strong> <p class=\"schema-faq-answer\">Existuje cel\u00e1 \u0159ada v\u011bdeck\u00fdch a nev\u011bdeck\u00fdch typ\u016f spot\u0159ebitel\u016f. Podle DISC modelu se v maloobchod\u011b rozli\u0161uj\u00ed n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i typy z\u00e1kazn\u00edk\u016f: Dominantn\u00ed, Iniciativn\u00ed, Stabiln\u00ed a Sv\u011bdomit\u00fd. V jin\u00fdch typologi\u00edch z\u00e1kazn\u00edk\u016f jsou v\u0161ak uvedeny tak\u00e9 nap\u0159\u00edklad osobnosti jako je H\u00e1dav\u00fd, Stresovan\u00fd nebo Skeptik.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730823554451\"><strong class=\"schema-faq-question\"><strong>Co se rozum\u00ed pod skupinami z\u00e1kazn\u00edk\u016f?<\/strong><\/strong> <p class=\"schema-faq-answer\">V\u011bt\u0161inou se pod skupinami z\u00e1kazn\u00edk\u016f rozum\u00ed stejn\u00e1 sch\u00e9mata jako u typ\u016f z\u00e1kazn\u00edk\u016f. V maloobchod\u011b jsou p\u0159edev\u0161\u00edm chov\u00e1n\u00ed a psychologick\u00e9 rysy rozhoduj\u00edc\u00ed pro kategorizaci. Skupiny z\u00e1kazn\u00edk\u016f mohou b\u00fdt nap\u0159\u00edklad charakterizov\u00e1ny ur\u010dit\u00fdmi psychologick\u00fdmi rysy.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730823584428\"><strong class=\"schema-faq-question\"><strong>Jak se naz\u00fdvaj\u00ed d\u016fle\u017eit\u00ed z\u00e1kazn\u00edci?<\/strong><\/strong> <p class=\"schema-faq-answer\">D\u016fle\u017eit\u00ed z\u00e1kazn\u00edci jsou \u010dasto ozna\u010dov\u00e1ni jako \u201ekl\u00ed\u010dov\u00ed z\u00e1kazn\u00edci\u201c nebo anglicismem \u201eKey Accounts\u201c. Tyto term\u00edny popisuj\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed jsou pro firmu obzvl\u00e1\u0161\u0165 cenn\u00ed a rozhoduj\u00edc\u00ed pro obchodn\u00ed \u00fasp\u011bch. Takov\u00ed z\u00e1kazn\u00edci maj\u00ed v\u011bt\u0161inou v\u00fdznamnou kupn\u00ed s\u00edlu, vysok\u00fd objem objedn\u00e1vek nebo ur\u010ditou strategickou d\u016fle\u017eitost.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730823597997\"><strong class=\"schema-faq-question\"><strong>Jak mohou prodejci na Amazonu oslovit r\u016fzn\u00e9 typy z\u00e1kazn\u00edk\u016f?<\/strong><\/strong> <p class=\"schema-faq-answer\">I kdy\u017e na Amazonu neexistuje tradi\u010dn\u00ed prodejn\u00ed rozhovor, hraj\u00ed popis produktu, z\u00e1kaznick\u00e9 recenze a celkov\u011b nab\u00edzen\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek rozhoduj\u00edc\u00ed roli p\u0159i budov\u00e1n\u00ed spojen\u00ed s r\u016fzn\u00fdmi typy z\u00e1kazn\u00edk\u016f. Prodejci na Amazonu mohou reagovat na r\u016fzn\u00e9 DISC typy z\u00e1kazn\u00edk\u016f t\u00edm, \u017ee poskytuj\u00ed jasn\u00e9 a p\u0159esn\u00e9 informace o produktech, reaguj\u00ed na zp\u011btnou vazbu z\u00e1kazn\u00edk\u016f a nab\u00edzej\u00ed vynikaj\u00edc\u00ed z\u00e1kaznick\u00fd servis, kter\u00fd posiluje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f a c\u00edlen\u011b reaguje na jejich pot\u0159eby. Dobr\u00fd z\u00e1kaznick\u00fd servis m\u016f\u017ee m\u00edt pozitivn\u00ed vliv na rozhodov\u00e1n\u00ed o n\u00e1kupu. Interakce p\u0159i hodnocen\u00edch a recenz\u00edch jsou p\u0159itom obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9. D\u00e1vaj\u00ed z\u00e1kazn\u00edk\u016fm pocit, \u017ee jsou sly\u0161eni, a ukazuj\u00ed, \u017ee prodejce reaguje na jejich obavy a p\u0159\u00e1n\u00ed. Pozitivn\u00ed odpov\u011bdi mohou v\u00e9st k loajalit\u011b k zna\u010dce a nakonec k dal\u0161\u00edm n\u00e1kup\u016fm.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-640621-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Odkazy na obr\u00e1zky v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 GamePixel \u2013 stock.adobe.com \/ \u00a9 Skyline Graphics \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Zn\u00e1t sv\u00e9 z\u00e1kazn\u00edky je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch \u00fakol\u016f na dlouh\u00e9m seznamu ka\u017ed\u00e9ho maloobchodn\u00edka. Proto\u017ee kdo v\u00ed, jak se potenci\u00e1ln\u00ed kupci chovaj\u00ed a jak je oslovit a uspokojit, ji\u017e vykonal d\u016fle\u017eitou pr\u00e1ci na cest\u011b k vysok\u00e9 m\u00ed\u0159e konverze. Mnoho profesion\u00e1ln\u00edch marketingov\u00fdch odd\u011blen\u00ed si za t\u00edmto \u00fa\u010delem nech\u00e1v\u00e1 vytv\u00e1\u0159et tzv. persony, aby zjistila, jak\u00e9 vlastnosti, preference a<\/p>\n","protected":false},"author":3,"featured_media":68114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921,927],"tags":[],"class_list":["post-108867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toto jsou 4 d\u016fle\u017eit\u00e9 typy z\u00e1kazn\u00edk\u016f v maloobchod\u011b<\/title>\n<meta name=\"description\" content=\"Nejd\u016fle\u017eit\u011bj\u0161\u00ed typy z\u00e1kazn\u00edk\u016f v maloobchod\u011b podle DISC modelu: Jak uspokojit ka\u017ed\u00e9ho z nich.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toto jsou 4 d\u016fle\u017eit\u00e9 typy z\u00e1kazn\u00edk\u016f v maloobchod\u011b\" \/>\n<meta property=\"og:description\" content=\"Nejd\u016fle\u017eit\u011bj\u0161\u00ed typy z\u00e1kazn\u00edk\u016f v maloobchod\u011b podle DISC modelu: Jak uspokojit ka\u017ed\u00e9ho z nich.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-28T13:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/05152128\/kundentypen-einzelhandel.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Nejd\u016fle\u017eit\u011bj\u0161\u00ed typy z\u00e1kazn\u00edk\u016f v maloobchodu a jak vyhov\u011bt jejich pot\u0159eb\u00e1m\",\"datePublished\":\"2020-07-28T13:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/\"},\"wordCount\":2256,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/05152128\/kundentypen-einzelhandel.jpeg\",\"articleSection\":[\"Prodej na Amazonu\",\"Tipy &amp; 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With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823364918\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823364918\",\"name\":\"Jak\u00e9 typy z\u00e1kazn\u00edk\u016f\/z\u00e1kaznick\u00e9 skupiny existuj\u00ed?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Jeliko\u017e se nejedn\u00e1 o p\u0159esnou v\u011bdu, existuje velmi mnoho r\u016fzn\u00fdch typ\u016f z\u00e1kazn\u00edk\u016f a typ\u016f spot\u0159eby. V maloobchod\u011b jsou nap\u0159\u00edklad roz\u0161\u00ed\u0159en\u00e9 koncepty podle DISC modelu, kter\u00e9 d\u011bl\u00ed kupuj\u00edc\u00ed do \u010dty\u0159 osobnost\u00ed: Dominantn\u00ed, Iniciativn\u00ed, St\u00e1l\u00fd a Sv\u011bdomit\u00fd.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823386031\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823386031\",\"name\":\"Co se rozum\u00ed pod pojmem \u201etyp z\u00e1kazn\u00edka\u201c?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A\u0165 u\u017e typ z\u00e1kazn\u00edka nebo typ spot\u0159eby: p\u0159\u00edklady r\u016fzn\u00fdch osobnost\u00ed kupuj\u00edc\u00edch jsou online hojn\u011b dostupn\u00e9. Z\u00e1kazn\u00edci jsou p\u0159itom kategorizov\u00e1ni na z\u00e1klad\u011b ur\u010dit\u00fdch spole\u010dn\u00fdch rys\u016f, chov\u00e1n\u00ed nebo pot\u0159eb. Rysy mohou zahrnovat nap\u0159\u00edklad v\u011bk, pohlav\u00ed nebo z\u00e1jmy, v maloobchod\u011b jsou v\u0161ak obvykle rozhoduj\u00edc\u00ed psychografick\u00e9 a behavior\u00e1ln\u00ed charakteristiky.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823403523\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823403523\",\"name\":\"Jak\u00fd je c\u00edl oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f podle typu?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"C\u00edlem oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f podle typu v maloobchod\u011b je co nejefektivn\u011bji a nejefektivn\u011bji \u0159\u00eddit komunikaci a interakci spole\u010dnosti se sv\u00fdmi z\u00e1kazn\u00edky. 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Typy z\u00e1kazn\u00edk\u016f v kamenn\u00e9m maloobchod\u011b jsou obvykle klasifikov\u00e1ny na z\u00e1klad\u011b jejich chov\u00e1n\u00ed v poradensk\u00e9m nebo prodejn\u00edm rozhovoru. DISC model je dobr\u00fdm prvn\u00edm vod\u00edtkem pro pochopen\u00ed motivace z\u00e1kazn\u00edk\u016f.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823438648\",\"position\":5,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823438648\",\"name\":\"Jak m\u00e1m zach\u00e1zet s nep\u0159\u00e1telsk\u00fdm\/otravn\u00fdm z\u00e1kazn\u00edkem?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Zach\u00e1zen\u00ed s nep\u0159\u00e1telsk\u00fdm z\u00e1kazn\u00edkem v prodeji vy\u017eaduje trp\u011blivost, empatii a profesion\u00e1ln\u00ed komunika\u010dn\u00ed dovednosti. 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Podle DISC modelu se v maloobchod\u011b rozli\u0161uj\u00ed n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i typy z\u00e1kazn\u00edk\u016f: Dominantn\u00ed, Iniciativn\u00ed, Stabiln\u00ed a Sv\u011bdomit\u00fd. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823364918","position":1,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823364918","name":"Jak\u00e9 typy z\u00e1kazn\u00edk\u016f\/z\u00e1kaznick\u00e9 skupiny existuj\u00ed?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Jeliko\u017e se nejedn\u00e1 o p\u0159esnou v\u011bdu, existuje velmi mnoho r\u016fzn\u00fdch typ\u016f z\u00e1kazn\u00edk\u016f a typ\u016f spot\u0159eby. V maloobchod\u011b jsou nap\u0159\u00edklad roz\u0161\u00ed\u0159en\u00e9 koncepty podle DISC modelu, kter\u00e9 d\u011bl\u00ed kupuj\u00edc\u00ed do \u010dty\u0159 osobnost\u00ed: Dominantn\u00ed, Iniciativn\u00ed, St\u00e1l\u00fd a Sv\u011bdomit\u00fd.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823386031","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823386031","name":"Co se rozum\u00ed pod pojmem \u201etyp z\u00e1kazn\u00edka\u201c?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A\u0165 u\u017e typ z\u00e1kazn\u00edka nebo typ spot\u0159eby: p\u0159\u00edklady r\u016fzn\u00fdch osobnost\u00ed kupuj\u00edc\u00edch jsou online hojn\u011b dostupn\u00e9. Z\u00e1kazn\u00edci jsou p\u0159itom kategorizov\u00e1ni na z\u00e1klad\u011b ur\u010dit\u00fdch spole\u010dn\u00fdch rys\u016f, chov\u00e1n\u00ed nebo pot\u0159eb. Rysy mohou zahrnovat nap\u0159\u00edklad v\u011bk, pohlav\u00ed nebo z\u00e1jmy, v maloobchod\u011b jsou v\u0161ak obvykle rozhoduj\u00edc\u00ed psychografick\u00e9 a behavior\u00e1ln\u00ed charakteristiky.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823403523","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823403523","name":"Jak\u00fd je c\u00edl oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f podle typu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"C\u00edlem oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f podle typu v maloobchod\u011b je co nejefektivn\u011bji a nejefektivn\u011bji \u0159\u00eddit komunikaci a interakci spole\u010dnosti se sv\u00fdmi z\u00e1kazn\u00edky. P\u0159izp\u016fsoben\u00edm osloven\u00ed specifick\u00fdm pot\u0159eb\u00e1m, preferenc\u00edm a chov\u00e1n\u00ed r\u016fzn\u00fdch typ\u016f z\u00e1kazn\u00edk\u016f mohou spole\u010dnosti dos\u00e1hnout n\u011bkolika v\u00fdhod, jako je zv\u00fd\u0161en\u00ed prodeje, zv\u00fd\u0161en\u00ed loajality z\u00e1kazn\u00edk\u016f nebo spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edci.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823421484","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823421484","name":"Jak se rozli\u0161uj\u00ed z\u00e1kazn\u00edci?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To se li\u0161\u00ed od odv\u011btv\u00ed k odv\u011btv\u00ed a orientuje se p\u0159edev\u0161\u00edm na to, kter\u00e9 aspekty ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed z\u00e1kazn\u00edka o koupi. Typy z\u00e1kazn\u00edk\u016f v kamenn\u00e9m maloobchod\u011b jsou obvykle klasifikov\u00e1ny na z\u00e1klad\u011b jejich chov\u00e1n\u00ed v poradensk\u00e9m nebo prodejn\u00edm rozhovoru. DISC model je dobr\u00fdm prvn\u00edm vod\u00edtkem pro pochopen\u00ed motivace z\u00e1kazn\u00edk\u016f.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823438648","position":5,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823438648","name":"Jak m\u00e1m zach\u00e1zet s nep\u0159\u00e1telsk\u00fdm\/otravn\u00fdm z\u00e1kazn\u00edkem?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Zach\u00e1zen\u00ed s nep\u0159\u00e1telsk\u00fdm z\u00e1kazn\u00edkem v prodeji vy\u017eaduje trp\u011blivost, empatii a profesion\u00e1ln\u00ed komunika\u010dn\u00ed dovednosti. Sna\u017ete se v\u017edy situaci uklidnit a naj\u00edt uspokojiv\u00e9 \u0159e\u0161en\u00ed. <br\/> \u2022 Zachovejte klid a nenechte se ovlivnit n\u00e1ladou z\u00e1kazn\u00edka.<br\/> \u2022 Projevte empatii a porozum\u011bn\u00ed t\u00edm, \u017ee se vc\u00edt\u00edte do perspektivy z\u00e1kazn\u00edka.<br\/> \u2022 Z\u016fsta\u0148te v\u011bcn\u00ed a nec\u00edt\u00edte se osobn\u011b napadeni t\u00edm, \u017ee se zam\u011b\u0159\u00edte na fakta.<br\/> \u2022 Stanovte hranice, kdy\u017e z\u00e1kazn\u00edk za\u010dne b\u00fdt ur\u00e1\u017eliv\u00fd nebo ne\u00factiv\u00fd, ani\u017e byste sami reagovali emocion\u00e1ln\u011b.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823517788","position":6,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823517788","name":"Jak\u00e9 4 typy z\u00e1kazn\u00edk\u016f existuj\u00ed?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Podle DISC modelu se v maloobchod\u011b rozli\u0161uj\u00ed n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i typy z\u00e1kazn\u00edk\u016f: Dominantn\u00ed, Iniciativn\u00ed, Stabiln\u00ed a Sv\u011bdomit\u00fd. V jin\u00fdch kategorizac\u00edch je uvedeno tak\u00e9 v\u00edce, nap\u0159\u00edklad 6 typ\u016f z\u00e1kazn\u00edk\u016f, mezi nimi\u017e jsou nap\u0159\u00edklad i h\u00e1dav\u00ed lid\u00e9. V psychologii v\u0161ak nejsou v\u0161echny tyto typy v\u017edy skute\u010dn\u011b prok\u00e1z\u00e1ny.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823539298","position":7,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823539298","name":"Jak\u00e9 typy spot\u0159ebitel\u016f existuj\u00ed?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Existuje cel\u00e1 \u0159ada v\u011bdeck\u00fdch a nev\u011bdeck\u00fdch typ\u016f spot\u0159ebitel\u016f. Podle DISC modelu se v maloobchod\u011b rozli\u0161uj\u00ed n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i typy z\u00e1kazn\u00edk\u016f: Dominantn\u00ed, Iniciativn\u00ed, Stabiln\u00ed a Sv\u011bdomit\u00fd. V jin\u00fdch typologi\u00edch z\u00e1kazn\u00edk\u016f jsou v\u0161ak uvedeny tak\u00e9 nap\u0159\u00edklad osobnosti jako je H\u00e1dav\u00fd, Stresovan\u00fd nebo Skeptik.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823554451","position":8,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823554451","name":"Co se rozum\u00ed pod skupinami z\u00e1kazn\u00edk\u016f?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V\u011bt\u0161inou se pod skupinami z\u00e1kazn\u00edk\u016f rozum\u00ed stejn\u00e1 sch\u00e9mata jako u typ\u016f z\u00e1kazn\u00edk\u016f. V maloobchod\u011b jsou p\u0159edev\u0161\u00edm chov\u00e1n\u00ed a psychologick\u00e9 rysy rozhoduj\u00edc\u00ed pro kategorizaci. Skupiny z\u00e1kazn\u00edk\u016f mohou b\u00fdt nap\u0159\u00edklad charakterizov\u00e1ny ur\u010dit\u00fdmi psychologick\u00fdmi rysy.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823584428","position":9,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823584428","name":"Jak se naz\u00fdvaj\u00ed d\u016fle\u017eit\u00ed z\u00e1kazn\u00edci?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"D\u016fle\u017eit\u00ed z\u00e1kazn\u00edci jsou \u010dasto ozna\u010dov\u00e1ni jako \u201ekl\u00ed\u010dov\u00ed z\u00e1kazn\u00edci\u201c nebo anglicismem \u201eKey Accounts\u201c. Tyto term\u00edny popisuj\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed jsou pro firmu obzvl\u00e1\u0161\u0165 cenn\u00ed a rozhoduj\u00edc\u00ed pro obchodn\u00ed \u00fasp\u011bch. Takov\u00ed z\u00e1kazn\u00edci maj\u00ed v\u011bt\u0161inou v\u00fdznamnou kupn\u00ed s\u00edlu, vysok\u00fd objem objedn\u00e1vek nebo ur\u010ditou strategickou d\u016fle\u017eitost.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823597997","position":10,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-typy-zakazniku-v-maloobchodu-a-jak-vyhovet-jejich-potrebam\/#faq-question-1730823597997","name":"Jak mohou prodejci na Amazonu oslovit r\u016fzn\u00e9 typy z\u00e1kazn\u00edk\u016f?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"I kdy\u017e na Amazonu neexistuje tradi\u010dn\u00ed prodejn\u00ed rozhovor, hraj\u00ed popis produktu, z\u00e1kaznick\u00e9 recenze a celkov\u011b nab\u00edzen\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek rozhoduj\u00edc\u00ed roli p\u0159i budov\u00e1n\u00ed spojen\u00ed s r\u016fzn\u00fdmi typy z\u00e1kazn\u00edk\u016f. Prodejci na Amazonu mohou reagovat na r\u016fzn\u00e9 DISC typy z\u00e1kazn\u00edk\u016f t\u00edm, \u017ee poskytuj\u00ed jasn\u00e9 a p\u0159esn\u00e9 informace o produktech, reaguj\u00ed na zp\u011btnou vazbu z\u00e1kazn\u00edk\u016f a nab\u00edzej\u00ed vynikaj\u00edc\u00ed z\u00e1kaznick\u00fd servis, kter\u00fd posiluje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f a c\u00edlen\u011b reaguje na jejich pot\u0159eby. Dobr\u00fd z\u00e1kaznick\u00fd servis m\u016f\u017ee m\u00edt pozitivn\u00ed vliv na rozhodov\u00e1n\u00ed o n\u00e1kupu. Interakce p\u0159i hodnocen\u00edch a recenz\u00edch jsou p\u0159itom obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9. D\u00e1vaj\u00ed z\u00e1kazn\u00edk\u016fm pocit, \u017ee jsou sly\u0161eni, a ukazuj\u00ed, \u017ee prodejce reaguje na jejich obavy a p\u0159\u00e1n\u00ed. Pozitivn\u00ed odpov\u011bdi mohou v\u00e9st k loajalit\u011b k zna\u010dce a nakonec k dal\u0161\u00edm n\u00e1kup\u016fm.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108867"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/68114"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}