{"id":108870,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-a-marze-prodava-20-vsech-produktu-na-amazonu-se-ztratou\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-a-marze-prodava-20-vsech-produktu-na-amazonu-se-ztratou","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-a-marze-prodava-20-vsech-produktu-na-amazonu-se-ztratou\/","title":{"rendered":"Amazon FBA a mar\u017ee: Prod\u00e1v\u00e1 20 % v\u0161ech produkt\u016f na Amazonu se ztr\u00e1tou?"},"content":{"rendered":"

\u0427\u0435\u0440\u0435\u0437 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044e \u043d\u0430 Amazon \u0432\u0438\u043d\u0438\u043a\u0430\u0454 \u0432\u0435\u043b\u0438\u0447\u0435\u0437\u043d\u0430 \u0446\u0456\u043d\u043e\u0432\u0430 \u0432\u0456\u0439\u043d\u0430. \u0411\u0456\u043b\u044c\u0448\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u0437 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u043d\u043e 44 000 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u043b\u0438\u0448\u0435 \u0432 \u041d\u0456\u043c\u0435\u0447\u0447\u0438\u043d\u0456 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454 \u043c\u0430\u0439\u0436\u0435 1 \u043c\u0456\u043b\u044c\u0439\u043e\u043d \u0437\u043c\u0456\u043d \u0446\u0456\u043d \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c 24 \u0433\u043e\u0434\u0438\u043d. \u041f\u0440\u043e\u0434\u0430\u0432\u0446\u0456, \u044f\u043a\u0456 \u043d\u0435 \u0437\u0430\u0439\u043c\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0435\u0440\u0435\u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f\u043c, \u043c\u0430\u0439\u0436\u0435 \u043d\u0435 \u043c\u0430\u044e\u0442\u044c \u0448\u0430\u043d\u0441\u0456\u0432 \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u0448\u0432\u0438\u0434\u043a\u043e \u0437\u043c\u0456\u043d\u044e\u044e\u0447\u043e\u0457\u0441\u044f \u0440\u0438\u043d\u043a\u043e\u0432\u043e\u0457 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457 \u043d\u0430 Amazon \u0430\u0431\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0432\u0430\u0442\u0438 \u043e\u0431\u0441\u044f\u0433\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0456 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430 \u043d\u0438\u0445 \u0440\u0435\u0430\u0433\u0443\u0432\u0430\u0442\u0438.<\/p>

\"Amazon<\/figure><\/div>

Amazon FBA: V\u00fdpo\u010det mar\u017ee<\/h2>

Cht\u011bli jsme v\u011bd\u011bt, co pr\u016fm\u011brn\u011b vyd\u011bl\u00e1v\u00e1 prodejce na Amazonu po ode\u010dten\u00ed v\u0161ech n\u00e1klad\u016f vzhledem k v\u00fd\u0161e uveden\u00e9 slo\u017eitosti. Pro anal\u00fdzu jsme se pod\u00edvali na 583 891 produkt\u016f nap\u0159\u00ed\u010d odv\u011btv\u00edmi. V\u00fdpo\u010det \u010dist\u00e9 mar\u017ee v % se prov\u00e1d\u00ed podle n\u00e1sleduj\u00edc\u00edho vzorce:<\/p>

(Prodejn\u00ed cena + n\u00e1klady na dopravu \u2013 poplatek Amazonu \u2013 DPH \u2013 n\u00e1klady na dopravu \u2013 n\u00e1kupn\u00ed cena)<\/em><\/strong><\/p>

<\/hr>

N\u00e1kupn\u00ed cena<\/em><\/strong><\/p><\/div>

= Mar\u017ee v %<\/em><\/strong><\/p><\/div><\/div>

\"Jak\u00e1<\/figure><\/div>

Pr\u016fm\u011brn\u00e1 \u010dist\u00e1 mar\u017ee prodejce na Amazonu \u010din\u00ed 12,5 % u 80 % nab\u00edzen\u00fdch produkt\u016f. 20 % produkt\u016f je p\u0159itom prod\u00e1v\u00e1no se ztr\u00e1tou. V\u011bt\u0161ina nab\u00edzen\u00fdch produkt\u016f se obchoduje s mar\u017e\u00ed 10-75 %. Na prvn\u00ed pohled je pod\u00edl produkt\u016f s negativn\u00ed mar\u017e\u00ed 20,15 % velmi vysok\u00fd.<\/p>

D\u016fvody pro negativn\u00ed mar\u017ee<\/h3>

Pokud se na tyto produkty pod\u00edv\u00e1te bl\u00ed\u017ee, obvykle existuj\u00ed t\u0159i d\u016fvody.<\/p>

  1. Produkt se \u0161patn\u011b prod\u00e1v\u00e1 nebo mus\u00ed b\u00fdt vyprod\u00e1no, aby se vytvo\u0159ila likvidita.<\/li>
  2. Jedn\u00e1 se o nov\u00fd produktov\u00fd seznam, kter\u00fd je nastaven na spu\u0161t\u011bn\u00ed produktu s bojovou cenou, aby se co nejv\u00edce objedn\u00e1vek v co nejkrat\u0161\u00edm \u010dase generovalo a t\u00edm rychle stoupalo v \u017eeb\u0159\u00ed\u010dku Amazonu.<\/li>
  3. Prodejn\u00ed cena je jednodu\u0161e \u0161patn\u011b kalkulov\u00e1na.<\/li><\/ol><\/div>

    Sledov\u00e1n\u00ed ziskovosti pomoc\u00ed ziskov\u00e9ho panelu<\/h2>

    Produktov\u00e9 mar\u017ee maj\u00ed p\u0159\u00edm\u00fd vliv na celkovou ziskovost podnik\u00e1n\u00ed na Amazonu. Proto by m\u011bl ka\u017ed\u00fd prodejce na Amazonu pravideln\u011b analyzovat relevantn\u00ed produktov\u00e1 data a sledovat d\u016fle\u017eit\u00e9 ukazatele, aby mohl v\u010das reagovat na negativn\u00ed v\u00fdvoj.<\/p>

    Jak je zn\u00e1mo, anal\u00fdzy dat jsou slo\u017eit\u00e9 a vy\u017eaduj\u00ed zna\u010dn\u00e9 \u010dasov\u00e9 \u00fasil\u00ed. Pr\u00e1v\u011b zde se SELLERLOGIC Business Analytics<\/a> pro prodejce na Amazonu zam\u011b\u0159uje: P\u0159ehledn\u011b zobrazuje slo\u017eit\u00e1 data o v\u00fdkonu produkt\u016f, \u00fa\u010dtech Amazon a tr\u017ei\u0161t\u00edch.<\/p>

    S SELLERLOGIC Business Analytics m\u016f\u017eete identifikovat nerentabiln\u00ed produkty a p\u0159ijmout odpov\u00eddaj\u00edc\u00ed kroky k udr\u017een\u00ed ziskovosti va\u0161eho podnik\u00e1n\u00ed na Amazonu. Podrobn\u00e9 p\u0159ehledy n\u00e1klad\u016f a zisk\u016f tak\u00e9 pom\u00e1haj\u00ed p\u0159i rozhodov\u00e1n\u00ed na z\u00e1klad\u011b dat, kter\u00e9 mohou zahrnovat nap\u0159\u00edklad optimalizaci n\u00e1klad\u016f nebo dokonce vy\u0159azen\u00ed dot\u010den\u00fdch produkt\u016f z sortimentu.<\/p>

    Z\u00e1v\u011br<\/h2>

    U nov\u00fdch z\u00e1kazn\u00edk\u016f \u010dasto zji\u0161\u0165ujeme, \u017ee jejich prodejn\u00ed ceny jsou \u0161patn\u011b kalkulov\u00e1ny. Velk\u00fdm prodejc\u016fm se velmi obt\u00ed\u017en\u011b sleduj\u00ed produkty s r\u016fzn\u00fdmi prodejn\u00edmi provizemi na r\u016fzn\u00fdch tr\u017ei\u0161t\u00edch a p\u0159izp\u016fsobuj\u00ed se v\u010das tr\u017en\u00ed situaci. Mal\u00fdm prodejc\u016fm \u010dasto chyb\u00ed pot\u0159ebn\u00e9 know-how pro spr\u00e1vnou kalkulaci prodejn\u00ed ceny.<\/p>

    Vyhn\u011bte se s spr\u00e1vnou kalkulac\u00ed negativn\u00edm v\u00fdnos\u016fm a smyslupln\u011b vyu\u017eijte sv\u016fj cenn\u00fd \u010das. Ponechte SELLERLOGIC \u0159\u00edzen\u00ed cen, kter\u00e9 se neust\u00e1le p\u0159izp\u016fsobuje tr\u017en\u00ed situaci na Amazonu. Sledujte tak\u00e9 v\u00fdvoj zisk\u016f a ztr\u00e1t pomoc\u00ed SELLERLOGIC Business Analytics a v\u010das p\u0159ij\u00edmejte rozhodnut\u00ed na z\u00e1klad\u011b dat, abyste vyu\u017eili potenci\u00e1l sv\u00e9ho podnik\u00e1n\u00ed na Amazonu.<\/strong><\/p>

    Odkazy na obr\u00e1zky v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    \u0427\u0435\u0440\u0435\u0437 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044e \u043d\u0430 Amazon \u0432\u0438\u043d\u0438\u043a\u0430\u0454 \u0432\u0435\u043b\u0438\u0447\u0435\u0437\u043d\u0430 \u0446\u0456\u043d\u043e\u0432\u0430 \u0432\u0456\u0439\u043d\u0430. \u0411\u0456\u043b\u044c\u0448\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u0437 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u043d\u043e 44 000 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u043b\u0438\u0448\u0435 \u0432 \u041d\u0456\u043c\u0435\u0447\u0447\u0438\u043d\u0456 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454 \u043c\u0430\u0439\u0436\u0435 1 \u043c\u0456\u043b\u044c\u0439\u043e\u043d \u0437\u043c\u0456\u043d \u0446\u0456\u043d \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c 24 \u0433\u043e\u0434\u0438\u043d. \u041f\u0440\u043e\u0434\u0430\u0432\u0446\u0456, \u044f\u043a\u0456 \u043d\u0435 \u0437\u0430\u0439\u043c\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0435\u0440\u0435\u043f\u0440\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f\u043c, \u043c\u0430\u0439\u0436\u0435 \u043d\u0435 \u043c\u0430\u044e\u0442\u044c \u0448\u0430\u043d\u0441\u0456\u0432 \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u0448\u0432\u0438\u0434\u043a\u043e \u0437\u043c\u0456\u043d\u044e\u044e\u0447\u043e\u0457\u0441\u044f \u0440\u0438\u043d\u043a\u043e\u0432\u043e\u0457 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457 \u043d\u0430 Amazon \u0430\u0431\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0432\u0430\u0442\u0438 \u043e\u0431\u0441\u044f\u0433\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0456 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430 \u043d\u0438\u0445<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921,927],"tags":[],"class_list":["post-108870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu","category-tipy-triky"],"yoast_head":"\nAmazon FBA: Je mar\u017ee u mnoha produkt\u016f p\u0159\u00edli\u0161 n\u00edzk\u00e1?<\/title>\n<meta name=\"description\" content=\"S Amazon FBA je mar\u017ee obvykle n\u00edzk\u00e1. 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