{"id":108906,"date":"2021-02-24T12:09:17","date_gmt":"2021-02-24T12:09:17","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/spustte-s-spravnou-cenovou-strategii-najdete-strategii-ktera-skutecne-vyhovuje-vasemu-podnikani-s-sellerlogic-repricer-vcetne-praktickych-prikladu\/"},"modified":"2021-02-24T12:09:17","modified_gmt":"2021-02-24T12:09:17","slug":"spustte-s-spravnou-cenovou-strategii-najdete-strategii-ktera-skutecne-vyhovuje-vasemu-podnikani-s-sellerlogic-repricer-vcetne-praktickych-prikladu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/spustte-s-spravnou-cenovou-strategii-najdete-strategii-ktera-skutecne-vyhovuje-vasemu-podnikani-s-sellerlogic-repricer-vcetne-praktickych-prikladu\/","title":{"rendered":"Spus\u0165te s spr\u00e1vnou cenovou strategi\u00ed: Najd\u011bte strategii, kter\u00e1 skute\u010dn\u011b vyhovuje va\u0161emu podnik\u00e1n\u00ed s SELLERLOGIC Repricer \u2013 v\u010detn\u011b praktick\u00fdch p\u0159\u00edklad\u016f!"},"content":{"rendered":"

S SELLERLOGIC Repricer pro Amazon m\u00e1 online prodejce k dispozici \u0159adu r\u016fzn\u00fdch strategi\u00ed, kter\u00e9 se bu\u010f daj\u00ed p\u0159izp\u016fsobit jednotliv\u00fdm pot\u0159eb\u00e1m, nebo tak\u00e9 pln\u011b automatizovan\u011b spolehliv\u011b optimalizuj\u00ed cenu. Strategie jsou r\u016fznorod\u011b pou\u017eiteln\u00e9 a zam\u011b\u0159uj\u00ed se jak na prodejce obchodn\u00edho zbo\u017e\u00ed, tak na majitele priv\u00e1tn\u00edch zna\u010dek.<\/p>

SELLERLOGIC Repricer nikdy neignoruje stanovenou minim\u00e1ln\u00ed nebo maxim\u00e1ln\u00ed cenu. Optimalizace se tedy pohybuje v\u00fdhradn\u011b v r\u00e1mci stanoven\u00e9ho cenov\u00e9ho rozp\u011bt\u00ed. Pokud je srovn\u00e1n\u00ed nebo podb\u00edzen\u00ed ceny omezeno stanovenou minim\u00e1ln\u00ed cenou, je tato minim\u00e1ln\u00ed cena nastavena. Pokud je mo\u017enost zv\u00fd\u0161it cenu, bude cena zv\u00fd\u0161ena a\u017e na maxim\u00e1ln\u00ed cenu.<\/p>

Pro v\u00e1s to zde v\u0161echno b\u011b\u017e\u00ed o kousek p\u0159\u00edli\u0161 rychle, nebo si chcete na tomto m\u00edst\u011b znovu osv\u011b\u017eit sv\u00e9 z\u00e1kladn\u00ed znalosti? Pak zde najdete v\u0161e na t\u00e9ma: \u201eCo je Repricing a jak\u00fdch 14 nejv\u011bt\u0161\u00edch chyb by se m\u011bli prodejci vyvarovat?<\/a>\u201c <\/em><\/p>

Optimaliza\u010dn\u00ed strategie SELLERLOGIC Repricer<\/h2>

SELLERLOGIC Repricer v\u0161ak um\u00ed je\u0161t\u011b mnohem v\u00edce: S p\u0159edstaven\u00fdmi strategiemi je mo\u017en\u00e9 optimalizovat ceny jak pro m\u00e9n\u011b zku\u0161en\u00e9, tak pro zku\u0161en\u00e9 online prodejce. Strategie jsou k dispozici ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi bez p\u0159\u00edplatku a mohou b\u00fdt aplikov\u00e1ny jak na jednotliv\u00e9 produkty, tak na produktov\u00e9 skupiny. N\u00e1sleduj\u00edc\u00ed \u010d\u00e1st v\u00e1m podrobn\u011b p\u0159edstav\u00ed r\u016fzn\u00e9 strategie.<\/p>

#1: Buy Box<\/h3>
\"SELLERLOGIC<\/figure>

P\u0159es Buy Box se uskute\u010d\u0148uje 90 % v\u0161ech prodej\u016f na Amazonu, proto\u017ee jen m\u00e1lokte\u0159\u00ed z\u00e1kazn\u00edci si v\u016fbec uv\u011bdomuj\u00ed, \u017ee n\u00ed\u017ee na str\u00e1nce produktu existuje druh\u00e9 pole s dal\u0161\u00edmi prodejci. Odpov\u00eddaj\u00edc\u00edm zp\u016fsobem je konkurence o mal\u00e9 \u017elut\u00e9 pole n\u00e1kupn\u00edho ko\u0161\u00edku obzvl\u00e1\u0161\u0165 vysok\u00e1, zejm\u00e9na u obchodn\u00edho zbo\u017e\u00ed. Proto m\u00e1 SELLERLOGIC Repricer strategii, kter\u00e1 byla speci\u00e1ln\u011b vyvinuta pro optimalizaci na Buy Box.<\/p>

K z\u00edsk\u00e1n\u00ed Buy Box je vedle n\u011bkolika dal\u0161\u00edch faktor\u016f p\u0159edev\u0161\u00edm rozhoduj\u00edc\u00ed cena produktu. Na rozd\u00edl od mnoha jin\u00fdch, b\u011b\u017en\u00fdch n\u00e1stroj\u016f pro repricing, SELLERLOGIC n\u00e1stroj se nezam\u011b\u0159uje v\u00fdhradn\u011b na nejni\u017e\u0161\u00ed cenu. Jakmile je Buy Box jednou z\u00edsk\u00e1na, pr\u00e1ce na\u0161eho Repricer je\u0161t\u011b nen\u00ed u konce: Neust\u00e1le analyzuje tr\u017en\u00ed situaci a zvy\u0161uje cenu, dokud nen\u00ed dosa\u017eeno maxim\u00e1ln\u00ed ceny, nebo dokud premisa, \u017ee Buy Box udr\u017eet, neznemo\u017e\u0148uje dal\u0161\u00ed zv\u00fd\u0161en\u00ed ceny.<\/p>

T\u00edmto zp\u016fsobem je s SELLERLOGIC Repricer mo\u017en\u00e9 z\u00edskat Buy Box ani\u017e byste ztratili ze z\u0159etele svou vlastn\u00ed mar\u017ei. Naopak: Zvy\u0161ujete sv\u00e9 prodeje a dosahujete vy\u0161\u0161\u00edch cen a vy\u0161\u0161\u00edch mar\u017e\u00ed ne\u017e bez pou\u017eit\u00ed tohoto n\u00e1stroje!<\/p>

P\u0159\u00edklad pou\u017eit\u00ed Buy Box-strategie<\/strong><\/p>

Optimalizace Buy Box je srdcem SELLERLOGIC Repricer. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f je c\u00edlem prodejc\u016f obchodn\u00edho zbo\u017e\u00ed udr\u017eet Buy Box co nej\u010dast\u011bji a nejst\u00e1leji. Tato strategie je proto zvl\u00e1\u0161t\u011b vhodn\u00e1 pro produkty ciz\u00edch zna\u010dek, kde panuje vysok\u00e1 konkurence o pole n\u00e1kupn\u00edho ko\u0161\u00edku, nap\u0159\u00edklad u elektrick\u00e9ho zubn\u00edho kart\u00e1\u010dku Oral-B s ASIN \u201eB07DGMWKK9\u201c. Na t\u00e9to str\u00e1nce s podrobnostmi o produktu sout\u011b\u017e\u00ed v\u00edce ne\u017e 30 prodejc\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed tento konkr\u00e9tn\u00ed zna\u010dkov\u00fd produkt, o Buy Box (stav k \u00fanoru 2021). Prodejci s SELLERLOGIC Repricer maj\u00ed zde v\u00fdhodu, \u017ee jejich produkt je optimalizov\u00e1n nejen na nejni\u017e\u0161\u00ed, ale na co nejvy\u0161\u0161\u00ed cenu.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t14 nejd\u016fle\u017eit\u011bj\u0161\u00edch krit\u00e9ri\u00ed pro z\u00edsk\u00e1n\u00ed BuyBoxu na Amazonu a jak udr\u017eet sv\u00e9 metriky pod kontrolou<\/a>\n\t\t\t<\/div>\n\t\t\t
S SELLERLOGIC Repricer pro Amazon m\u00e1 online prodejce k dispozici \u0159adu r\u016fzn\u00fdch strategi\u00ed, kter\u00e9 se bu\u010f daj\u00ed p\u0159izp\u016fsobit jednotliv\u00fdm pot\u0159eb\u00e1m, nebo tak\u00e9 pln\u011b automatizovan\u011b spolehliv\u011b optimalizuj\u00ed cenu. Strategie jsou r\u016fznorod\u011b pou\u017eiteln\u00e9 a zam\u011b\u0159uj\u00ed se jak na…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

#2: Produktov\u00e1 strategie nap\u0159\u00ed\u010d kategoriemi<\/h3>

Buy Box v\u0161ak nen\u00ed rozhoduj\u00edc\u00ed pro v\u0161echny prodejce na Amazonu. Produkty priv\u00e1tn\u00edch zna\u010dek jsou obvykle nab\u00edzeny pouze jedn\u00edm prodejcem a automaticky tedy dr\u017e\u00ed Buy Box. U takov\u00fdch nab\u00eddek se konkurence neodehr\u00e1v\u00e1 na str\u00e1nce s podrobnostmi o produktu, ale na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. V\u0161echno se to\u010d\u00ed kolem viditelnosti: Kdo zde z\u00edsk\u00e1 dobr\u00e9 hodnocen\u00ed, z\u00edsk\u00e1v\u00e1 z\u00e1kazn\u00edky.<\/p>

Krom\u011b optim\u00e1ln\u00ed Amazon SEO<\/a> hraje cena produktu tak\u00e9 zde roli. A to nejen pro algoritmus, ale tak\u00e9 pro z\u00e1kazn\u00edky. Proto\u017ee Amazon prezentuje cenu produktu velmi v\u00fdrazn\u011b, je\u0161t\u011b p\u0159edt\u00edm, ne\u017e z\u00e1kazn\u00edci kliknou na nab\u00eddku.<\/p>

\"Se<\/figure>

N\u00e1kupn\u00ed rozhodnut\u00ed z\u00e1kazn\u00edk\u016f Amazonu tedy siln\u011b z\u00e1vis\u00ed na cen\u011b produktu. Kdo nem\u00e1 konkuren\u010dn\u00ed produkty, m\u016f\u017ee samoz\u0159ejm\u011b rozhodovat \u010dist\u011b podle po\u017eadovan\u00e9 mar\u017ee a popt\u00e1vky \u2013 av\u0161ak tuto komfortn\u00ed situaci si pravd\u011bpodobn\u011b u\u017e\u00edv\u00e1 jen m\u00e1lokdo z prodejc\u016f nebo v\u00fdrobc\u016f. V\u0161ichni ostatn\u00ed by m\u011bli sv\u00e9 ceny stanovovat tak\u00e9 na z\u00e1klad\u011b konkurence. T\u00edm se zajist\u00ed, \u017ee cena produktu z\u016fstane atraktivn\u00ed, co\u017e vede k vy\u0161\u0161\u00edm prodej\u016fm a lep\u0161\u00edmu hodnocen\u00ed ve vyhled\u00e1v\u00e1n\u00ed na Amazonu.<\/p>

S produktovou strategi\u00ed SELLERLOGIC lze vybran\u00e9 produkty porovnat s a\u017e 20 podobn\u00fdmi konkuren\u010dn\u00edmi produkty a podle toho upravit cenu. Prod\u00e1vaj\u00edc\u00ed p\u0159itom na z\u00e1klad\u011b ASIN ur\u010duj\u00ed, kter\u00e9 produkty budou pou\u017eity k porovn\u00e1n\u00ed, a stanovuj\u00ed cenov\u00e9 rozd\u00edly v\u016f\u010di ulo\u017een\u00fdm produkt\u016fm. Repricer pak pravideln\u011b kontroluje konkuren\u010dn\u00ed ceny a p\u0159\u00edpadn\u011b prov\u00e1d\u00ed \u00fapravu ceny.<\/p>

Ale automatizovan\u00e1 optimalizace cen m\u00e1 je\u0161t\u011b dal\u0161\u00ed v\u00fdhody: Aplikace produktov\u00e9 strategie zaji\u0161\u0165uje nejen atraktivn\u00ed cenotvorbu, ale z\u00e1rove\u0148 zabra\u0148uje p\u0159\u00edli\u0161 n\u00edzk\u00e9mu ocen\u011bn\u00ed a s t\u00edm spojen\u00fdm ztr\u00e1t\u00e1m mar\u017e\u00ed. Proto SELLERLOGIC Repricer nikdy nebude ignorovat sv\u00e9 minim\u00e1ln\u00ed a maxim\u00e1ln\u00ed ceny. Dokonce je mo\u017en\u00fd automatick\u00fd v\u00fdpo\u010det na z\u00e1klad\u011b jejich n\u00e1klad\u016f. Takto si udr\u017e\u00edte svou ziskovost nejjednodu\u0161\u0161\u00edm zp\u016fsobem!<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#3: Denn\u00ed Push<\/h3>

Nicm\u00e9n\u011b ne ka\u017ed\u00fd prodejce na Amazonu prod\u00e1v\u00e1 siln\u011b konkuren\u010dn\u00ed zbo\u017e\u00ed. U m\u00e9n\u011b zn\u00e1m\u00fdch zna\u010dek s pouze jedn\u00edm prodejcem nebo dokonce u priv\u00e1tn\u00edch zna\u010dek by tedy bylo m\u00e1lo smyslupln\u00e9 prosazovat Buy Box, proto\u017ee tyto se obvykle z\u00edsk\u00e1vaj\u00ed ji\u017e bez optimalizace cen. M\u00edsto toho je s strategi\u00ed Daily Push mo\u017en\u00e9 optimalizovat na z\u00e1klad\u011b vlastn\u00edch prodejn\u00edch \u010d\u00edsel.<\/p>

SELLERLOGIC Repricer za\u010d\u00edn\u00e1 denn\u011b v 00:00 hodin p\u0159i stanoven\u00e9 v\u00fdchoz\u00ed hodnot\u011b, nap\u0159\u00edklad minim\u00e1ln\u00ed cen\u011b. Pokud se zv\u00fd\u0161\u00ed prodeje, m\u016f\u017ee b\u00fdt cena postupn\u011b zvy\u0161ov\u00e1na na z\u00e1klad\u011b tohoto zv\u00fd\u0161en\u00ed, nap\u0159\u00edklad o t\u0159i procenta za ka\u017ed\u00fdch 50 prodan\u00fdch kus\u016f. Je tak\u00e9 mo\u017en\u00e9 kombinovat r\u016fzn\u00e9 pravidla, nap\u0159\u00edklad \u017ee procentu\u00e1ln\u00ed n\u00e1r\u016fst ceny bude vy\u0161\u0161\u00ed, \u010d\u00edm v\u00edce kus\u016f produktu ji\u017e bylo prod\u00e1no. Naopak m\u016f\u017ee b\u00fdt tak\u00e9 stanoven opa\u010dn\u00fd p\u0159\u00edpad: po X prodan\u00fdch kusech klesne cena o Y procentn\u00edch bod\u016f.<\/p>

P\u0159\u00edklad pou\u017eit\u00ed 1 strategie Daily Push<\/strong><\/p>

P\u0159edstavme si, \u017ee prodejce prod\u00e1v\u00e1 na Amazonu dekorativn\u00ed p\u0159edm\u011bty sv\u00e9 vlastn\u00ed zna\u010dky \u201eSiehtGutAus\u201c, v\u010detn\u011b kvalitn\u00edch sv\u00edcn\u016f s v\u00fdchoz\u00ed cenou 39 eur. Dopoledne sice obvykle p\u0159ich\u00e1z\u00ed n\u011bkolik objedn\u00e1vek, ale denn\u00ed obchod se kon\u00e1 p\u0159edev\u0161\u00edm ve\u010der. Proto prodejce pov\u011b\u0159uje Repricer, aby sn\u00ed\u017eil cenu SKU sv\u00edcn\u016f o p\u011bt eur po 50 prodan\u00fdch kusech. Po dal\u0161\u00edch 50 prodej\u00edch klesne cena znovu o \u010dty\u0159i eura.<\/p>

\"SELLERLOGIC-Repricer-Daily-Push-Strategie\"<\/figure>

Sn\u00ed\u017een\u00ed ceny obvykle zvy\u0161uje prodeje, co\u017e zase zvy\u0161uje hodnocen\u00ed detailn\u00ed str\u00e1nky produktu. Ve ve\u010dern\u00edch hodin\u00e1ch, kdy se v\u011bt\u0161ina kupuj\u00edc\u00edch t\u00e9to kategorie d\u00edv\u00e1 na Amazon, je viditelnost a nalezitelnost produktu v\u00fdrazn\u011b lep\u0161\u00ed a prodeje rostou. O p\u016flnoci se cena op\u011bt zvy\u0161uje \u2013 t\u00edm se zabra\u0148uje poklesu ceny.<\/p>

P\u0159\u00edklad pou\u017eit\u00ed 2 strategie Daily Push<\/strong><\/p>

Tent\u00fd\u017e prodejce je tak\u00e9 aktivn\u00ed v oblasti pot\u0159eb pro dom\u00e1c\u00ed zv\u00ed\u0159ata. S v\u00fdchoz\u00ed cenou 50 eur nen\u00ed desetikilov\u00fd pytel pr\u00e9miov\u00e9ho such\u00e9ho krmiva pro psy \u017e\u00e1dn\u00e1 v\u00fdhodn\u00e1 koup\u011b, ale d\u00edky monoproteinov\u00e9mu zdroji a bio surovin\u00e1m se krmivo dok\u00e1zalo na trhu etablovat a je mezi majiteli ps\u016f s alergick\u00fdm psem pom\u011brn\u011b zn\u00e1m\u00e9. D\u00edky tomu si produkt ji\u017e vybudoval docela dobrou viditelnost ve vyhled\u00e1v\u00e1n\u00ed na Amazonu. S Repricer nyn\u00ed prodejce zvy\u0161uje cenu po 20 prodan\u00fdch kusech o deset procent, po dal\u0161\u00edch 20 prodej\u00edch ji op\u011bt sni\u017euje o deset procentn\u00edch bod\u016f, znovu ji zvy\u0161uje a tak d\u00e1le.<\/p>

\"SELLERLOGIC<\/figure>

T\u00edmto zp\u016fsobem je mu mo\u017en\u00e9 b\u011bhem dne dos\u00e1hnout vy\u0161\u0161\u00ed mar\u017ee pro tento produkt, ani\u017e by riskoval mo\u017enou ztr\u00e1tu nalezitelnosti nebo viditelnosti inzer\u00e1tu.<\/p>

#4: Push<\/h3>

Tak\u00e9 strategie Push umo\u017e\u0148uje optimalizovat cenu na z\u00e1klad\u011b prodejn\u00edch \u010d\u00edsel pomoc\u00ed SELLERLOGIC Repricer. Na rozd\u00edl od Daily Push se v\u0161ak strategie Push neuplat\u0148uje v 24hodinov\u00e9m rytmu, ale m\u016f\u017ee b\u00fdt roz\u0161\u00ed\u0159ena na dobu definovanou z\u00e1kazn\u00edkem. Krom\u011b toho je mo\u017en\u00e9 kombinovat \u010dasov\u011b zalo\u017eenou a kusov\u011b zalo\u017eenou optimalizaci.<\/p>

Zejm\u00e9na prodejci priv\u00e1tn\u00edch zna\u010dek t\u011b\u017e\u00ed z mo\u017enosti \u0159\u00eddit sv\u00e9 prodejn\u00ed ceny i po del\u0161\u00ed dobu a t\u00edm ovliv\u0148ovat popt\u00e1vku po produktu. Nap\u0159\u00edklad je mo\u017en\u00e9, \u017ee Repricer zv\u00fd\u0161\u00ed cenu p\u0159i zvl\u00e1\u0161\u0165 vysok\u00e9 popt\u00e1vce v posledn\u00edch X dnech o ur\u010ditou hodnotu Y. P\u0159i klesaj\u00edc\u00ed popt\u00e1vce op\u011bt optimalizuje cenu sm\u011brem dol\u016f.<\/p>

Samoz\u0159ejm\u011b je tak\u00e9 u t\u00e9to strategie mo\u017en\u00e9 zabr\u00e1nit ztr\u00e1t\u011b Buy Box za\u0161krtnut\u00edm p\u0159\u00edslu\u0161n\u00e9ho m\u00edsta. T\u00edm se Push optimalizace hod\u00ed tak\u00e9 pro prodejce m\u00e9n\u011b konkuren\u010dn\u00edho zbo\u017e\u00ed.<\/p>

P\u0159\u00edklad pou\u017eit\u00ed 1 strategie Push<\/strong><\/p>

N\u00e1\u0161 prodejce zjistil, \u017ee st\u00e1le \u010dast\u011bji dost\u00e1v\u00e1 dotazy, zda je monoproteinov\u00e9 krmivo pro psy tak\u00e9 k dispozici jako mokr\u00e9 krmivo. Proto nyn\u00ed prod\u00e1v\u00e1 krmivo tak\u00e9 v plechovce. Vzhledem k tomu, \u017ee se v\u0161ak jedn\u00e1 o nov\u00fd inzer\u00e1t na Amazonu, je viditelnost a nalezitelnost po spu\u0161t\u011bn\u00ed produktu odpov\u00eddaj\u00edc\u00edm zp\u016fsobem \u0161patn\u00e1. Proto prodejce stanov\u00ed, \u017ee Repricer m\u00e1 zv\u00fd\u0161it cenu produktu o 0,10 eura po p\u011bti prodej\u00edch a o 0,50 eura po deseti prodej\u00edch. Po 15 prodej\u00edch by m\u011bla cena vzr\u016fst o 3 % a po 20 prodej\u00edch o 5 %.<\/p>

T\u00edmto zp\u016fsobem lze postupn\u011b zvy\u0161ovat mar\u017ei a hodnocen\u00ed.<\/p>

\"SELLERLOGIC<\/figure>

P\u0159\u00edklad pou\u017eit\u00ed 2 strategie Push<\/strong><\/p>

Nav\u00edc n\u00e1\u0161 prodejce p\u0159idal do sv\u00e9ho sortimentu dekorac\u00ed dal\u0161\u00ed sv\u00edcen. Vzhledem k neobvykl\u00e9mu designu si v\u0161ak nen\u00ed jist\u00fd, zda produkt zaujme. Proto pov\u011b\u0159uje Repricer, aby cenu sn\u00ed\u017eil o jeden euro, pokud se b\u011bhem t\u00fddne prod\u00e1 m\u00e9n\u011b ne\u017e deset kus\u016f tohoto zbo\u017e\u00ed. Pokud se naopak prod\u00e1 v\u00edce ne\u017e 20 kus\u016f, m\u00e1 cena vzr\u016fst o jeden euro. Pokud bude registrov\u00e1no mezi deseti a dvaceti prodeji, z\u016fstane aktu\u00e1ln\u00ed cena.<\/p>

Tak m\u016f\u017ee prodejce optimalizovat cenu a\u017e do okam\u017eiku, kdy se produkt dostane k z\u00e1kazn\u00edk\u016fm. Pokud nejsou dosa\u017eeny po\u017eadovan\u00e9 prodejn\u00ed \u010d\u00edsla, produkt se vyprod\u00e1 a kapit\u00e1l se uvoln\u00ed. Na druh\u00e9 stran\u011b se mar\u017ee maximalizuje, kdy\u017e popt\u00e1vka po produktu vzroste.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#5: Ru\u010dn\u011b<\/h3>

Ka\u017ed\u00fd prodejce na Amazonu m\u00e1 sv\u00e9 individu\u00e1ln\u00ed pot\u0159eby. Ch\u00e1peme, \u017ee m\u00e1te sv\u00e9 vlastn\u00ed po\u017eadavky na Repricer. Proto m\u016f\u017eete s SELLERLOGIC Repricer tak\u00e9 vytvo\u0159it manu\u00e1ln\u00ed strategii, kter\u00e1 je p\u0159esn\u011b p\u0159izp\u016fsobena va\u0161emu podnik\u00e1n\u00ed. Manu\u00e1ln\u00ed strategie se p\u0159itom vztahuje bu\u010f na nejlevn\u011bj\u0161\u00edho konkurenta, na konkurenty, kte\u0159\u00ed jsou definov\u00e1ni v \u201ewhitelistu\u201c, nebo na v\u0161echny ostatn\u00ed konkurenty, kte\u0159\u00ed nejsou vylou\u010deni \u201eblacklistem\u201c.<\/p>

K tomu v\u00e1m SELLERLOGIC Repricer poskytuje n\u011bkolik parametr\u016f:<\/p>

  • po\u017eadovan\u00e1 cenov\u00e1 vzd\u00e1lenost<\/strong> a typ hodnoty (\u010d\u00e1stka nebo procentn\u00ed body)<\/li>
  • Whitelist<\/strong> (pouze tito prodejci budou zahrnuti) nebo Blacklist<\/strong> (tito konkurenti budou ignorov\u00e1ni)<\/li>
  • Minim\u00e1ln\u00ed po\u010det hodnocen\u00ed<\/strong> (prodejci s m\u00e9n\u011b ne\u017e X hodnocen\u00ed nebudou p\u0159i optimalizaci zohledn\u011bni)<\/li>
  • Minim\u00e1ln\u00ed hodnocen\u00ed prodejce<\/strong> (prodejci s m\u00e9n\u011b ne\u017e X procenty pozitivn\u00edch hodnocen\u00ed nebudou p\u0159i optimalizaci zohledn\u011bni)<\/li>
  • Maxim\u00e1ln\u00ed dodac\u00ed lh\u016fta<\/strong> (nab\u00eddky s v\u00edce ne\u017e X dny dodac\u00ed lh\u016fty nebudou p\u0159i optimalizaci zohledn\u011bny)<\/li>
  • Aplikace na nab\u00eddky s FBA, FBM nebo v\u0161emi metodami pln\u011bn\u00ed<\/strong><\/li>
  • Aplikace na nab\u00eddky z dom\u00e1c\u00edho trhu<\/strong>, zahrani\u010d\u00ed<\/strong> nebo z obou<\/li><\/ul><\/div>

    P\u0159\u00edklad pou\u017eit\u00ed manu\u00e1ln\u00ed strategie<\/strong><\/p>

    Krom\u011b dekorativn\u00edch p\u0159edm\u011bt\u016f a pot\u0159eb pro dom\u00e1c\u00ed zv\u00ed\u0159ata nab\u00edz\u00ed n\u00e1\u0161 prodejce tak\u00e9 obchodn\u00ed zbo\u017e\u00ed, jako jsou n\u011bkter\u00e9 elektroprodukty, v\u010detn\u011b bud\u00edku s denn\u00edm sv\u011btlem od m\u00e9n\u011b zn\u00e1m\u00e9 zna\u010dky. P\u0159esto existuj\u00ed na tomto inzer\u00e1tu i jin\u00ed prodejci, z nich\u017e v\u0161ak pouze n\u011bkte\u0159\u00ed jsou skute\u010dn\u00fdmi konkurenty. V\u0161ichni ostatn\u00ed maj\u00ed velmi dlouh\u00e9 dodac\u00ed lh\u016fty nebo vykazuj\u00ed \u0161patnou v\u00fdkonnost. Proto prodejce vytv\u00e1\u0159\u00ed blacklist a sni\u017euje svou cenu pouze pod cenu konkurent\u016f, kte\u0159\u00ed nejsou sou\u010d\u00e1st\u00ed blacklistu.<\/p>

    #6: Pozice<\/h3>

    Krom\u011b pozice 1 z hlediska Buy Box jsou na detailn\u00ed str\u00e1nce produktu \u010dasto zobrazeni a\u017e t\u0159i dal\u0161\u00ed prodejci. Repricer je schopen optimalizovat i na tyto pozice. Pokud m\u00e1 b\u00fdt nap\u0159\u00edklad t\u0159et\u00ed pozice trvale udr\u017eov\u00e1na, n\u00e1stroj SELLERLOGIC p\u0159izp\u016fsob\u00ed prodejn\u00ed cenu t\u00edmto zp\u016fsobem.<\/p>

    P\u0159\u00edklad pou\u017eit\u00ed strategie pozic<\/strong><\/p>

    Bud\u00edk s denn\u00edm sv\u011btlem z v\u00fd\u0161e uveden\u00e9ho p\u0159\u00edkladu se vyv\u00edj\u00ed docela dob\u0159e. Tak dob\u0159e, \u017ee si Amazon na tento produkt v\u0161iml a dotazuje se na\u0161eho prodejce, zda by necht\u011bl prod\u00e1vat p\u0159\u00edmo Amazonu. Tuto p\u0159\u00edle\u017eitost si nechce nechat uj\u00edt, ale uv\u011bdomuje si, \u017ee jeho pr\u00e1ce t\u00edm je\u0161t\u011b nen\u00ed hotov\u00e1.<\/p>

    Od nyn\u011bj\u0161ka nevyhnuteln\u011b z\u00edsk\u00e1v\u00e1 Amazon Buy Box. Proto nastavuje prodejce Repricer tak, aby udr\u017eoval druhou pozici se svou zb\u00fdvaj\u00edc\u00ed nab\u00eddkou. T\u00edmto zp\u016fsobem m\u016f\u017ee stabilizovat prodejn\u00ed cenu nab\u00eddky Amazonu se svou vlastn\u00ed cenou a t\u011b\u017eit z toho dvojn\u00e1sobn\u011b.<\/p>

    Dal\u0161\u00ed mo\u017enosti, jak vyu\u017e\u00edt Repricer<\/h2>

    Krom\u011b toho nab\u00edz\u00ed SELLERLOGIC Repricer tak\u00e9 optimalizace na z\u00e1klad\u011b pravidel. Proto je mo\u017en\u00e9 cenu optimalizovat tak\u00e9 n\u00e1sleduj\u00edc\u00edmi zp\u016fsoby:<\/p>

    • Pevn\u00e1 cena<\/strong>: Se strategi\u00ed \u201eJednoduch\u00e1\u201c mohou prodejci p\u0159i\u0159adit produktu nebo skupin\u011b produkt\u016f pevnou cenu.<\/li>
    • Mar\u017ee<\/strong>: Kdo chce naopak trvale dosahovat ur\u010dit\u00e9 mar\u017ee, nap\u0159\u00edklad 15 procent, je s p\u0159\u00edslu\u0161nou strategi\u00ed dob\u0159e poraden. Plat\u00ed: n\u00e1kupn\u00ed cena + po\u017eadovan\u00e1 hodnota nebo procentn\u00ed \u00fadaj + n\u00e1klady na dopravu + ostatn\u00ed poplatky + poplatek Amazonu + DPH = prodejn\u00ed cena.<\/li>
    • Stejn\u00e1 cena<\/strong>: S t\u00edmto nastaven\u00edm vyrovn\u00e1vaj\u00ed prodejci svou cenu s cenou p\u0159\u00edm\u00e9ho konkurenta.<\/li><\/ul><\/div>

      Obvykle jsou dynamick\u00e9 strategie preferov\u00e1ny p\u0159ed optimalizacemi na z\u00e1klad\u011b pravidel, proto\u017ee \u017e\u00e1dn\u00fd \u010dlov\u011bk nem\u016f\u017ee prov\u00e9st datov\u011b n\u00e1ro\u010dnou anal\u00fdzu rychleji nebo l\u00e9pe ne\u017e algoritmus SELLERLOGIC. P\u0159esto existuj\u00ed p\u0159\u00edpady, kdy jsou rigidn\u00ed pravidla rozumn\u011bj\u0161\u00ed volbou, nap\u0159\u00edklad kdy\u017e maj\u00ed b\u00fdt v\u00fdsledky co nejl\u00e9pe kalkulovateln\u00e9. Tyto strategie mohou efektivn\u011b vyu\u017e\u00edvat jak poskytovatel\u00e9 priv\u00e1tn\u00edch zna\u010dek, tak prodejci obchodn\u00edho zbo\u017e\u00ed.<\/p>

      Zaveden\u00ed a poradenstv\u00ed v\u010detn\u011b!<\/h2>
      \"SELLERLOGIC<\/figure>

      Pr\u00e1v\u011b na za\u010d\u00e1tku mohou mnoh\u00e9 mo\u017enosti optimalizace a nastaven\u00ed Repricer u\u017eivatele p\u0159et\u00ed\u017eit. Ale to nen\u00ed d\u016fvod, pro\u010d byste nem\u011bli vyzkou\u0161et mo\u017enosti zvy\u0161ov\u00e1n\u00ed prodeje, t\u00edm sp\u00ed\u0161e, \u017ee z\u00e1kaznick\u00fd servis je sou\u010d\u00e1st\u00ed SELLERLOGIC. Podrobn\u011b v\u00e1s porad\u00edme p\u0159ed a po aktivaci n\u00e1stroje.<\/p>

      Ka\u017ed\u00fd z\u00e1kazn\u00edk od n\u00e1s obdr\u017e\u00ed komplexn\u00ed zaveden\u00ed, kter\u00e9 se nezam\u011b\u0159uje pouze na sezn\u00e1men\u00ed se s u\u017eivatelsk\u00fdm rozhran\u00edm \u2013 stejn\u011b d\u016fle\u017eit\u00e9 je pro n\u00e1s, aby SELLERLOGIC Repricer dosahoval nejlep\u0161\u00edch v\u00fdsledk\u016f pro v\u00e1s. Proto r\u00e1di nastav\u00edme n\u00e1stroj spole\u010dn\u011b s v\u00e1mi a p\u0159izp\u016fsob\u00edme v\u0161echna nastaven\u00ed va\u0161emu individu\u00e1ln\u00edmu podnik\u00e1n\u00ed! Pokud nastanou probl\u00e9my nebo se objev\u00ed ot\u00e1zky, jsme v\u00e1m kdykoli k dispozici \u2013 i kdy\u017e Repricer ji\u017e dlouho pou\u017e\u00edv\u00e1te.<\/p>

      Na\u0161e slu\u017eba je ji\u017e zahrnuta v cen\u011b produktu! Nebudou v\u00e1m \u00fa\u010dtov\u00e1ny \u017e\u00e1dn\u00e9 dodate\u010dn\u00e9 n\u00e1klady na nastaven\u00ed nebo podobn\u011b. Abychom v\u00e1m umo\u017enili se sezn\u00e1mit s Repricer, nab\u00edz\u00edme v\u00e1m tak\u00e9 mo\u017enost nez\u00e1vazn\u00e9 14denn\u00ed zku\u0161ebn\u00ed doby. Tato zku\u0161ebn\u00ed doba se automaticky neprodlou\u017e\u00ed, ale pouze pokud s t\u00edm aktivn\u011b souhlas\u00edte. Z na\u0161eho onboardingu samoz\u0159ejm\u011b i tak profitujete!<\/p>","protected":false},"excerpt":{"rendered":"

      S SELLERLOGIC Repricer pro Amazon m\u00e1 online prodejce k dispozici \u0159adu r\u016fzn\u00fdch strategi\u00ed, kter\u00e9 se bu\u010f daj\u00ed p\u0159izp\u016fsobit jednotliv\u00fdm pot\u0159eb\u00e1m, nebo tak\u00e9 pln\u011b automatizovan\u011b spolehliv\u011b optimalizuj\u00ed cenu. Strategie jsou r\u016fznorod\u011b pou\u017eiteln\u00e9 a zam\u011b\u0159uj\u00ed se jak na prodejce obchodn\u00edho zbo\u017e\u00ed, tak na majitele priv\u00e1tn\u00edch zna\u010dek. SELLERLOGIC Repricer nikdy neignoruje stanovenou minim\u00e1ln\u00ed nebo maxim\u00e1ln\u00ed cenu. Optimalizace se<\/p>\n","protected":false},"author":3,"featured_media":8665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[918],"tags":[],"class_list":["post-108906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-na-vlastni-ucet"],"yoast_head":"\nSELLERLOGIC Repricer: Spus\u0165te s spr\u00e1vnou cenovou strategi\u00ed!<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte zde, jak pou\u017e\u00edvat SELLERLOGIC Repricer a jeho r\u016fzn\u00e9 cenov\u00e9 strategie k maximalizaci zisk\u016f!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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