{"id":108909,"date":"2020-01-07T21:27:00","date_gmt":"2020-01-07T21:27:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/jak-zlepsit-sve-hodnoceni-s-spravnym-nastrojem-pro-klicova-slova-amazon\/"},"modified":"2020-01-07T21:27:00","modified_gmt":"2020-01-07T21:27:00","slug":"jak-zlepsit-sve-hodnoceni-s-spravnym-nastrojem-pro-klicova-slova-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-zlepsit-sve-hodnoceni-s-spravnym-nastrojem-pro-klicova-slova-amazon\/","title":{"rendered":"Jak zlep\u0161it sv\u00e9 hodnocen\u00ed s spr\u00e1vn\u00fdm n\u00e1strojem pro kl\u00ed\u010dov\u00e1 slova Amazon!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-426552-identifier\"><em>SEO<\/em> &#8211; to zn\u00ed pro v\u011bt\u0161inu nejprve jako Google. Ale i prodejci na Amazonu by se m\u011bli zab\u00fdvat t\u00e9matem optimalizace pro vyhled\u00e1va\u010de a pou\u017e\u00edvat n\u00e1stroj pro kl\u00ed\u010dov\u00e1 slova Amazon k v\u00fdzkumu relevantn\u00edch vyhled\u00e1vac\u00edch term\u00edn\u016f, proto\u017ee krom\u011b <a href=\"\/cs\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">z\u00edsk\u00e1n\u00ed Buy Box<\/a> je hodnocen\u00ed v r\u00e1mci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed rozhoduj\u00edc\u00ed pro to, aby na sebe u\u017eivatel\u00e9 upozornili a generovali n\u00e1kupy. Koneckonc\u016f, nikdo nekontroluje str\u00e1nku 2 v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Ve skute\u010dnosti klikne b\u011b\u017en\u00fd u\u017eivatel s vysokou pravd\u011bpodobnost\u00ed na jeden z prvn\u00edch t\u0159\u00ed produkt\u016f nebo dokonce up\u0159esn\u00ed kl\u00ed\u010dov\u00e9 slovo a zopakuje sv\u016fj vyhled\u00e1vac\u00ed dotaz. <\/p><p class=\"theme-wp-block gb-responsive-749253-identifier\">Poskytovatel\u00e9, kte\u0159\u00ed se nenach\u00e1zej\u00ed mezi prvn\u00edmi v\u00fdsledky, maj\u00ed tedy jen malou \u0161anci na uzav\u0159en\u00ed prodeje. Kl\u00ed\u010dem je zde d\u016fkladn\u00e1 optimalizace:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-421098-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-408303-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produkty mus\u00ed b\u00fdt hodnoceny pro spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/strong> Proto\u017ee nikomu nepom\u016f\u017ee, kdy\u017e zelen\u00e9 pantofle rankuj\u00ed pod \u201efialov\u00fdmi gumov\u00fdmi hol\u00ednkami\u201d, ani jako prvn\u00ed v\u00fdsledek.<\/li><li class=\"theme-wp-block gb-responsive-249329-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produkty mus\u00ed b\u00fdt hodnoceny co nejv\u00fd\u0161e.<\/strong> \u010c\u00edm d\u00e1le vzadu se prodejce se sv\u00fdm \u010dl\u00e1nkem objevuje, t\u00edm men\u0161\u00ed je pravd\u011bpodobnost, \u017ee si produkt v\u016fbec n\u011bkdo v\u0161imne.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-960585-identifier\">Jak\u00e9 vyhled\u00e1vac\u00ed term\u00edny u\u017eivatel\u00e9 zad\u00e1vaj\u00ed na Amazonu, v\u0161ak nen\u00ed v\u017edy p\u0159\u00edmo z\u0159ejm\u00e9. Prodejci by se proto nem\u011bli spol\u00e9hat pouze na svou intuici, ale m\u011bli by tak\u00e9 pou\u017e\u00edt odpov\u00eddaj\u00edc\u00ed n\u00e1stroj pro kl\u00ed\u010dov\u00e1 slova Amazon k v\u00fdzkumu. Jen tak je mo\u017en\u00e1 efektivn\u00ed, daty \u0159\u00edzen\u00e1 zlep\u0161en\u00ed hodnocen\u00ed. V tomto \u010dl\u00e1nku v\u00e1m p\u0159edstav\u00edme p\u011bt n\u00e1stroj\u016f pro \u00fasp\u011b\u0161n\u00fd v\u00fdzkum kl\u00ed\u010dov\u00fdch slov na Amazonu, prozkoum\u00e1me dal\u0161\u00ed strategie, jak zjistit relevantn\u00ed vyhled\u00e1vac\u00ed term\u00edny pro Amazon, a pod\u00edv\u00e1me se, kde mohou prodejci v\u016fbec kl\u00ed\u010dov\u00e1 slova zad\u00e1vat.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-389411-identifier\">5 n\u00e1stroj\u016f pro dokonalou anal\u00fdzu kl\u00ed\u010dov\u00fdch slov na Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-651988-identifier\">Kl\u00ed\u010dov\u00e1 slova jsou potravou vyhled\u00e1va\u010d\u016f. Slo\u017eit\u00fdm v\u00fdpo\u010dt\u016fm algoritmu p\u0159i\u0159azuj\u00ed k vyhled\u00e1vac\u00edm dotaz\u016fm ta v\u00fdsledky, kter\u00e9 s nejvy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed odpov\u00eddaj\u00ed z\u00e1m\u011bru u\u017eivatele. Na rozd\u00edl od Google se v\u0161ak Amazon sna\u017e\u00ed p\u0159edev\u0161\u00edm rozpoznat n\u00e1kupn\u00ed z\u00e1m\u011br u\u017eivatele. Proto by bylo chybn\u00e9 pou\u017e\u00edvat na Amazonu stejn\u00e1 SEO kl\u00ed\u010dov\u00e1 slova jako na Google. Krom\u011b toho ka\u017ed\u00e1 z obou spole\u010dnost\u00ed pou\u017e\u00edv\u00e1 sv\u016fj vlastn\u00ed algoritmus s vlastn\u00edmi parametry a zat\u00edmco Google prohled\u00e1v\u00e1 cel\u00fd internet, Amazon prohled\u00e1v\u00e1 pouze data sv\u00e9 vlastn\u00ed platformy.<\/p><p class=\"theme-wp-block gb-responsive-37383-identifier\">K tomu se p\u0159id\u00e1v\u00e1: V\u011bt\u0161ina online nakupuj\u00edc\u00edch pou\u017e\u00edv\u00e1 Amazon k vyhled\u00e1v\u00e1n\u00ed produkt\u016f a obvykle p\u0159istupuj\u00ed k vyhled\u00e1v\u00e1n\u00ed s konkr\u00e9tn\u00edm n\u00e1kupn\u00edm z\u00e1m\u011brem. Proto by prodejci m\u011bli p\u0159izp\u016fsobit anal\u00fdzu kl\u00ed\u010dov\u00fdch slov speci\u00e1ln\u011b pro Amazon a tak\u00e9 <a href=\"\/cs\/blog\/mit-diesen-6-amazon-analyse-tools-sparst-du-zeit-geld-und-nerven\/\" target=\"_blank\" rel=\"noreferrer noopener\">pou\u017e\u00edvat odpov\u00eddaj\u00edc\u00ed n\u00e1stroje<\/a>, aby dos\u00e1hli optim\u00e1ln\u00edch v\u00fdsledk\u016f v\u00fdzkumu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-42262-identifier\">Sistrix: N\u00e1stroj pro kl\u00ed\u010dov\u00e1 slova Amazon &#8211; zdarma a voln\u011b p\u0159\u00edstupn\u00fd<\/h3><div class=\"wp-block-image is-style-default gb-responsive-391751-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"\/cs\/sistrix-keyword-tool-2\/\"><img decoding=\"async\" width=\"844\" height=\"481\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool.png\" alt=\"Anal\u00fdza kl\u00ed\u010dov\u00fdch slov Amazon od Sistrix\" class=\"wp-image-2738\" style=\"width:233px;height:133px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool-407x232.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool-768x438.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-139917-identifier\">N\u00e1stroje <a href=\"https:\/\/www.sistrix.de\/kostenlose-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMZ od Sistrix<\/a> zahrnuj\u00ed mimo jin\u00e9 tak\u00e9 mo\u017enost v\u00fdzkumu kl\u00ed\u010dov\u00fdch slov. N\u00e1stroj prohled\u00e1v\u00e1 vlastn\u00ed datab\u00e1zi, kter\u00e1 je z\u00e1sobov\u00e1na z r\u016fzn\u00fdch zdroj\u016f \u2013 v\u010detn\u011b skute\u010dn\u00fdch u\u017eivatelsk\u00fdch dat. Krom\u011b toho Sistrix slibuje, \u017ee bude v\u017edy aktu\u00e1ln\u00ed, proto\u017ee data o hodnocen\u00ed a kl\u00ed\u010dov\u00fdch slovech jsou \u010d\u00e1ste\u010dn\u011b aktualizov\u00e1na denn\u011b a t\u00fddn\u011b, minim\u00e1ln\u011b v\u0161ak m\u011bs\u00ed\u010dn\u011b. Kdo nem\u00e1 \u00fa\u010det, m\u016f\u017ee prov\u00e9st a\u017e deset vyhled\u00e1v\u00e1n\u00ed denn\u011b a pot\u00e9 mu budou zobrazeny odpov\u00eddaj\u00edc\u00ed dal\u0161\u00ed AMZ kl\u00ed\u010dov\u00e1 slova. S \u00fa\u010dtem je pou\u017e\u00edv\u00e1n\u00ed dokonce bez omezen\u00ed zdarma.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-364768-identifier\">ShopDoc: N\u00e1stroj pro v\u00fdzkum kl\u00ed\u010dov\u00fdch slov Amazon s \u00fa\u010dtem<\/h3><div class=\"wp-block-image is-style-default gb-responsive-152420-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"\/cs\/shop-doc-keyword-tool-2\/\"><img decoding=\"async\" width=\"844\" height=\"474\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool.png\" alt=\"Jak zlep\u0161it sv\u00e9 hodnocen\u00ed s spr\u00e1vn\u00fdm n\u00e1strojem pro kl\u00ed\u010dov\u00e1 slova Amazon!\" class=\"wp-image-2734\" style=\"width:259px;height:146px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool-768x431.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-954719-identifier\">Dal\u0161\u00ed mo\u017enost\u00ed, jak zah\u00e1jit vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov pro Amazon, je <a href=\"https:\/\/www.shopdoc-tools.de\/shopdoc-keyfinder\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyfinder od ShopDoc<\/a>. Tento n\u00e1stroj je sice p\u0159\u00edstupn\u00fd a\u017e po vytvo\u0159en\u00ed bezplatn\u00e9ho \u00fa\u010dtu, ale software nab\u00edz\u00ed n\u011bkolik zaj\u00edmav\u00fdch filtr\u016f. Nap\u0159\u00edklad m\u016f\u017ee u\u017eivatel ur\u010dit, zda by hledan\u00e9 kl\u00ed\u010dov\u00e9 slovo m\u011blo b\u00fdt na za\u010d\u00e1tku, na konci nebo jednodu\u0161e obecn\u011b obsa\u017eeno. Tak\u00e9 maxim\u00e1ln\u00ed po\u010det term\u00edn\u016f lze nastavit. Krom\u011b toho lze v\u00fdsledky filtrovat podle n\u00e1vrh\u016f Amazonu, aby se z\u00edskala co nejrelevantn\u011bj\u0161\u00ed vyhled\u00e1vac\u00ed slova. Lze tak\u00e9 hledat kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 je\u0161t\u011b neb\u011b\u017e\u00ed \u017e\u00e1dn\u00e1 PPC kampa\u0148.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-577305-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-73433-identifier\">Co jsou n\u00e1vrhy Amazonu? N\u00e1vrhy Amazonu jsou n\u00e1vrhy automatick\u00e9ho dopl\u0148ov\u00e1n\u00ed vyhled\u00e1vac\u00ed funkce tohoto online giganta. Objev\u00ed se, jakmile jsou do vyhled\u00e1vac\u00edho pole zad\u00e1na slova nebo dokonce jen p\u00edsmena, a skl\u00e1daj\u00ed se z nej\u010dast\u011bji vyhled\u00e1van\u00fdch term\u00edn\u016f.<\/p><\/blockquote><div class=\"wp-block-image is-style-default gb-responsive-199229-identifier desktop-align-left xl-align-left lg-align-left md-align-left sm-align-left\"><figure class=\"theme-wp-block alignleft size-large is-resized\"><a href=\"\/cs\/keywordtool-io-2\/\"><img decoding=\"async\" width=\"844\" height=\"623\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io.png\" alt=\"Jak zlep\u0161it sv\u00e9 hodnocen\u00ed s spr\u00e1vn\u00fdm n\u00e1strojem pro kl\u00ed\u010dov\u00e1 slova Amazon!\" class=\"wp-image-2730\" style=\"width:230px;height:170px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io-407x300.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io-768x567.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-833073-identifier\">Keywordtool.io: Zdarma, ale m\u00e9n\u011b rozs\u00e1hl\u00fd<\/h3><p class=\"theme-wp-block gb-responsive-889930-identifier\">Krom\u011b Google nebo Ebay lze na <a href=\"https:\/\/keywordtool.io\/amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">keywordtool.io<\/a> tak\u00e9 naj\u00edt vyhled\u00e1vac\u00ed term\u00edny specifick\u00e9 pro Amazon. Anal\u00fdza kl\u00ed\u010dov\u00fdch slov je zde v\u0161ak m\u00e9n\u011b rozs\u00e1hl\u00e1 ne\u017e u ShopDoc nebo Sistrix a v bezplatn\u00e9 verzi neobsahuje odhadovan\u00e1 vyhled\u00e1vac\u00ed objem pro Amazon. V\u00fdhodou je, \u017ee porovn\u00e1n\u00ed s kl\u00ed\u010dov\u00fdmi slovy Google, Ebay nebo Instagram je rychl\u00e9 a snadn\u00e9, proto\u017ee p\u0159\u00edslu\u0161n\u00e1 vyhled\u00e1vac\u00ed okna jsou jen na kliknut\u00ed. V poli \u201enegativn\u00ed kl\u00ed\u010dov\u00e1 slova\u201d lze nav\u00edc vylou\u010dit ta, kter\u00e1 by nem\u011bla b\u00fdt zohledn\u011bna v seznamu v\u00fdsledk\u016f n\u00e1stroje pro kl\u00ed\u010dov\u00e1 slova Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-460779-identifier\">Keyword-Tool-Dominator (KTD) pro Amazon &#8211; specifick\u00e9 vyhled\u00e1v\u00e1n\u00ed podle zem\u011b<\/h3><p class=\"theme-wp-block gb-responsive-955467-identifier\">Tento <a href=\"https:\/\/www.keywordtooldominator.com\/amazon-keyword-tool\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">software pro anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/a> je obzvl\u00e1\u0161\u0165 zaj\u00edmav\u00fd pro prodejce, kte\u0159\u00ed se pohybuj\u00ed na r\u016fzn\u00fdch trz\u00edch a cht\u011bj\u00ed p\u0159izp\u016fsobit svou optimalizaci kl\u00ed\u010dov\u00fdch slov podle zem\u011b, proto\u017ee KTD umo\u017e\u0148uje zohlednit nap\u0159\u00edklad pouze Amazon N\u011bmecko nebo Amazon UK. Krom\u011b toho lze tak\u00e9 vyhled\u00e1vat podle n\u00e1zv\u016f produkt\u016f a sestavit si vlastn\u00ed seznam z v\u00fdsledk\u016f. Denn\u011b jsou v\u0161ak mo\u017en\u00e9 pouze t\u0159i bezplatn\u00e9 vyhled\u00e1v\u00e1n\u00ed.<\/p><div class=\"wp-block-image is-style-default gb-responsive-774555-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"\/cs\/keyword-tool-dominator-amazon-2\/\"><img decoding=\"async\" width=\"844\" height=\"763\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon.png\" alt=\"N\u00e1stroj Keyword Tool Dominator pro Amazon\" class=\"wp-image-2726\" style=\"width:211px;height:191px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon-407x368.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon-768x694.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-764842-identifier\">Strategie pro Amazon bez n\u00e1stroje pro kl\u00ed\u010dov\u00e1 slova: Jak naj\u00edt dal\u0161\u00ed relevantn\u00ed vyhled\u00e1vac\u00ed term\u00edny!<\/h2><p class=\"theme-wp-block gb-responsive-462845-identifier\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov pomoc\u00ed n\u00e1stroje v\u0161ak nen\u00ed pro prodejce na Amazonu jedinou mo\u017enost\u00ed, jak zlep\u0161it sv\u00e9 hodnocen\u00ed. Ur\u010dit\u011b je software nejd\u016fle\u017eit\u011bj\u0161\u00edm n\u00e1strojem &#8211; ten lze v\u0161ak smyslupln\u011b doplnit dal\u0161\u00edmi strategiemi a t\u00edm optimalizovat v\u00fdsledek.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-727215-identifier\">\u2192 Zapnout vlastn\u00ed hlavu<\/h3><p class=\"theme-wp-block gb-responsive-546693-identifier\">Zvl\u00e1\u0161t\u011b u <a href=\"\/cs\/blog\/private-label-oder-handelsware\/\" target=\"_blank\" rel=\"noreferrer noopener\">produkt\u016f Private Label<\/a> plat\u00ed: Jako prodejce zn\u00e1te sv\u016fj produkt st\u00e1le nejl\u00e9pe! Ujasn\u011bte si, jak\u00e9 unik\u00e1tn\u00ed prodejn\u00ed body m\u016f\u017eete nab\u00eddnout, a zva\u017ete &#8211; p\u0159\u00edpadn\u011b i se sv\u00fdm t\u00fdmem &#8211; jak\u00e1 kl\u00ed\u010dov\u00e1 slova by d\u00e1vala smysl, i kdy\u017e je n\u00e1stroj pro kl\u00ed\u010dov\u00e1 slova Amazon mo\u017en\u00e1 p\u0159\u00edmo nevygeneroval. Zkontrolujte tyto term\u00edny pomoc\u00ed analytick\u00e9ho n\u00e1stroje podle va\u0161eho v\u00fdb\u011bru a ujasn\u011bte si, kdo je va\u0161e c\u00edlov\u00e1 skupina a jak pravd\u011bpodobn\u011b hled\u00e1 produkt.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-931921-identifier\">\u2192 Vyu\u017e\u00edt Amazon-Suggest<\/h3><p class=\"theme-wp-block gb-responsive-122779-identifier\">Co m\u016f\u017ee n\u00e1stroj pro kl\u00ed\u010dov\u00e1 slova navr\u017een\u00fd pro backend, mohou obchodn\u00edci v men\u0161\u00edm rozsahu tak\u00e9 prov\u00e1d\u011bt ru\u010dn\u011b. Jakmile u\u017eivatel Amazonu zad\u00e1 hledan\u00fd v\u00fdraz do vstupn\u00edho pole, automatick\u00e9 dopl\u0148ov\u00e1n\u00ed navrhne dal\u0161\u00ed vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova &#8211; a to ta, kter\u00e1 byla nej\u010dast\u011bji hled\u00e1na v kombinaci se zadan\u00fdm term\u00ednem. Tuto funkci mohou obchodn\u00edci vyu\u017e\u00edt a nap\u0159\u00edklad podle sch\u00e9matu \u201ekl\u00ed\u010dov\u00e9 slovo + a\u201d, \u201ekl\u00ed\u010dov\u00e9 slovo + b\u201d atd. proj\u00edt abecedu, aby zjistili nej\u010dast\u011bj\u0161\u00ed kombinace. \u010casto tuto anal\u00fdzu ji\u017e prov\u00e1d\u00ed n\u00e1stroj pro kl\u00ed\u010dov\u00e1 slova Amazon.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-687399-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-274319-identifier\">Objem vyhled\u00e1v\u00e1n\u00ed: Chr\u00e1n\u011bn\u00e9 tajemstv\u00ed? Ano!<br>Mnoho, ale ne v\u0161echna n\u00e1stroje pro kl\u00ed\u010dov\u00e1 slova Amazon uv\u00e1d\u011bj\u00ed pro jednotliv\u00e1 kl\u00ed\u010dov\u00e1 slova tak\u00e9 objem vyhled\u00e1v\u00e1n\u00ed. Jedn\u00e1 se v\u0161ak pouze o odhadovan\u00e9 \u00fadaje, nebo\u0165 na rozd\u00edl od Googlu Amazon taj\u00ed objem vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov. P\u0159es automatick\u00e9 dopl\u0148ov\u00e1n\u00ed je v\u0161ak alespo\u0148 mo\u017en\u00e9 pom\u011brn\u011b spolehliv\u011b zjistit kl\u00ed\u010dov\u00e1 slova s nejvy\u0161\u0161\u00edm objemem vyhled\u00e1v\u00e1n\u00ed.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-122715-identifier\">\u2192 Zahrnout hovorovou \u0159e\u010d a synonyma<\/h3><p class=\"theme-wp-block gb-responsive-797590-identifier\">Pr\u00e1v\u011b n\u011bmecky mluv\u00edc\u00ed trh nen\u00ed zrovna chud\u00fd na vlivy z rakousk\u00fdch a \u0161v\u00fdcarsk\u00fdch oblast\u00ed, pokud jde o hovorov\u00e9 a dialekt\u00e1ln\u00ed v\u00fdrazy. Jako obchodn\u00edk v\u0161ak m\u00e1 \u010dlov\u011bk jen m\u00e1lokdy p\u0159ehled o v\u0161ech synonymech k ur\u010dit\u00e9mu kl\u00ed\u010dov\u00e9mu slovu. Datab\u00e1ze jako\u00a0<a href=\"https:\/\/www.openthesaurus.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">openthesaurus.de<\/a>\u00a0mohou poskytnout d\u016fle\u017eit\u00e9 informace o tom, kter\u00e9 dal\u0161\u00ed v\u00fdrazy p\u0159ich\u00e1zej\u00ed v \u00favahu. Pro kl\u00ed\u010dov\u00e9 slovo \u201etelevizor\u201d navrhuje tezaurus nap\u0159\u00edklad je\u0161t\u011b n\u011bkolik dal\u0161\u00edch slov jako TV nebo Patschenkino (rakousky).<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-322408-identifier\">\u2192 Sledovat konkurenty a kl\u00ed\u010dov\u00e1 slova<\/h3><p class=\"theme-wp-block gb-responsive-964673-identifier\">I tato funkce je \u010dasto ji\u017e zahrnuta v dobr\u00e9m n\u00e1stroji pro kl\u00ed\u010dov\u00e1 slova Amazon. P\u0159esto m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e9 m\u00edt na o\u010d\u00edch produktov\u00e9 str\u00e1nky konkurent\u016f. Kter\u00e1 kl\u00ed\u010dov\u00e1 slova se objevuj\u00ed v n\u00e1zvu a produktov\u00fdch informac\u00edch a kter\u00e9 dal\u0161\u00ed \u010dl\u00e1nky si z\u00e1kazn\u00edci zakoupili pot\u00e9, co si prohl\u00e9dli konkr\u00e9tn\u00ed produkt? T\u00edmto zp\u016fsobem mohou obchodn\u00edci z\u00edskat dobr\u00fd pocit o tom, jak\u00fd vyhled\u00e1vac\u00ed z\u00e1m\u011br z\u00e1kazn\u00edk sleduje s ur\u010dit\u00fdm kl\u00ed\u010dov\u00fdm slovem a jak konkurence tento z\u00e1m\u011br uspokojuje. Tak\u00e9 zaj\u00edmav\u00e9: Na kter\u00fdch kl\u00ed\u010dov\u00fdch slovech b\u011b\u017e\u00ed PPC kampan\u011b konkurence?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-80964-identifier\">V\u0161echna kl\u00ed\u010dov\u00e1 slova pohromad\u011b? Tato pole jsou k dispozici!<\/h2><figure class=\"theme-wp-block wp-block-image size-large is-style-default gb-responsive-76174-identifier\"><img decoding=\"async\" width=\"844\" height=\"283\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen.jpeg\" alt=\"Do t\u011bchto pol\u00ed na Amazonu mohou b\u00fdt zad\u00e1na kl\u00ed\u010dov\u00e1 slova.\" class=\"wp-image-2722\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen-407x136.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen-768x258.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-124986-identifier\">Obchodn\u00edci mohou vyu\u017e\u00edt r\u016fzn\u00e1 vstupn\u00ed pole k tomu, aby za\u010dlenili v\u00fdsledky sv\u00e9ho v\u00fdzkumu kl\u00ed\u010dov\u00fdch slov s n\u00e1strojem pro kl\u00ed\u010dov\u00e1 slova Amazon:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-403685-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-600384-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>N\u00e1zev produktu<\/strong>: Do tohoto pole pat\u0159\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova s nejvy\u0161\u0161\u00ed relevanc\u00ed. Pod \u010d\u00edm by m\u011bl b\u00fdt produkt ur\u010dit\u011b nalezen?<\/li><li class=\"theme-wp-block gb-responsive-189368-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Bulletpointy<\/strong>: Tyto se z hlediska jejich d\u016fle\u017eitosti pro algoritmus \u0159ad\u00ed na druh\u00e9 m\u00edsto. Jak\u00e9 prodejn\u00ed argumenty existuj\u00ed? Zde je t\u0159eba formulovat p\u0159esn\u011b a stru\u010dn\u011b.<\/li><li class=\"theme-wp-block gb-responsive-573847-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Popis produktu<\/strong>: V tomto poli maj\u00ed prodejci nejv\u00edce m\u00edsta a mohou tak\u00e9 zahrnout kl\u00ed\u010dov\u00e1 slova s ni\u017e\u0161\u00ed relevanc\u00ed.<\/li><li class=\"theme-wp-block gb-responsive-490343-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Backend<\/strong>: V Seller Central lze zadat n\u011bkolik kl\u00ed\u010dov\u00fdch slov pod \u201eObecn\u00e1 kl\u00ed\u010dov\u00e1 slova\u201d. P\u0159itom je cel\u00e9 pole Amazonem vn\u00edm\u00e1no jako jedna v\u011bta &#8211; \u010d\u00e1rky, jin\u00e9 interpunk\u010dn\u00ed znam\u00e9nka nebo opakov\u00e1n\u00ed nejsou nutn\u00e1.<\/li><\/ol><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-201230-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-971779-identifier\"><strong>Pozor!<\/strong> D\u0159\u00edve Amazon omezoval backendov\u00e1 kl\u00ed\u010dov\u00e1 slova na 250 byt\u016f. Od aktualizace v srpnu 2018 byla d\u00e9lka znak\u016f omezena na celkem 249 byt\u016f na pole. Obchodn\u00edci by m\u011bli tuto hodnotu dodr\u017eovat, jinak m\u016f\u017ee algoritmus ignorovat cel\u00e1 backendov\u00e1 kl\u00ed\u010dov\u00e1 slova. Povolen\u00e1 d\u00e9lka se v\u0161ak m\u016f\u017ee li\u0161it v z\u00e1vislosti na kategorii produktu. Kdo si chce b\u00fdt jist\u00fd, \u017ee n\u00e1zev a dal\u0161\u00ed informace budou zobrazeny \u00fapln\u011b a bez probl\u00e9m\u016f nalezeny ve vyhled\u00e1v\u00e1n\u00ed, m\u011bl by se nejl\u00e9pe \u0159\u00eddit stylov\u00fdmi p\u0159\u00edru\u010dkami Amazonu.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-641802-identifier\">V z\u00e1vislosti na kategorii produktu mohou p\u0159ib\u00fdt dal\u0161\u00ed vstupn\u00ed pole. Takzvan\u00e1 kl\u00ed\u010dov\u00e1 slova c\u00edlov\u00e9 skupiny pom\u00e1haj\u00ed Amazonu nap\u0159\u00edklad ur\u010dit c\u00edlovou skupinu. Obecn\u011b by obchodn\u00edci m\u011bli tak\u00e9 tato pole vyu\u017e\u00edvat, aby algoritmu co nejv\u00edce usnadnili pr\u00e1ci.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-148272-identifier\">Z\u00e1v\u011br: Od n\u00e1stroje k hodnocen\u00ed<\/h2><p class=\"theme-wp-block gb-responsive-804603-identifier\">Aby byli obchodn\u00edci \u00fasp\u011b\u0161n\u00ed na online tr\u017ei\u0161ti, je odpov\u00eddaj\u00edc\u00ed n\u00e1stroj pro kl\u00ed\u010dov\u00e1 slova Amazon nezbytn\u00fd. Krom\u011b optimalizace kl\u00ed\u010dov\u00fdch slov nebo v\u00fdzkumu mohou b\u00fdt u\u017eite\u010dn\u00e9 i dal\u0161\u00ed funkce, jako je anal\u00fdza ASIN. P\u0159i ve\u0161ker\u00e9 automatizovan\u00e9 technice by v\u0161ak prodejci m\u011bli v\u017edy tak\u00e9 reflektovat, kter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou skute\u010dn\u011b smyslupln\u00e1 a na kter\u00e1 se vyplat\u00ed PPC kampa\u0148. V p\u0159\u00edpad\u011b pochybnost\u00ed by se m\u011bli ru\u010dn\u011b pustit do hled\u00e1n\u00ed vhodn\u00fdch hledan\u00fdch v\u00fdraz\u016f. Vyhled\u00e1vac\u00ed z\u00e1m\u011br potenci\u00e1ln\u00edch kupuj\u00edc\u00edch a hodnocen\u00ed konkurence mohou slou\u017eit jako vod\u00edtko.<\/p><p class=\"theme-wp-block gb-responsive-459405-identifier\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova pat\u0159\u00ed do n\u00e1zvu produktu a bulletpoint\u016f, m\u00e9n\u011b relevantn\u00ed maj\u00ed m\u00edsto v popisu produktu. V backendu je rozhoduj\u00edc\u00ed uv\u00e9st dal\u0161\u00ed d\u016fle\u017eit\u00e1 kl\u00ed\u010dov\u00e1 slova, ani\u017e by se p\u0159ekro\u010dil maxim\u00e1ln\u00ed po\u010det znak\u016f nebo opakovaly ji\u017e v frontend\u011b pou\u017eit\u00e9 kl\u00ed\u010dov\u00e9 v\u00fdrazy. Opakov\u00e1n\u00ed nebo interpunk\u010dn\u00ed znam\u00e9nka nejsou nutn\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-906905-identifier has-small-font-size\">Odkazy na obr\u00e1zky v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Bits and Splits \u2013 stock.adobe.com \/ Screenshot @ Sistrix \/ Screenshot @ ShopDoc \/ Screenshot @ Keywordtool.io \/ Screenshot @ KTD \/ \u00a9 Aleksei \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO &#8211; to zn\u00ed pro v\u011bt\u0161inu nejprve jako Google. Ale i prodejci na Amazonu by se m\u011bli zab\u00fdvat t\u00e9matem optimalizace pro vyhled\u00e1va\u010de a pou\u017e\u00edvat n\u00e1stroj pro kl\u00ed\u010dov\u00e1 slova Amazon k v\u00fdzkumu relevantn\u00edch vyhled\u00e1vac\u00edch term\u00edn\u016f, proto\u017ee krom\u011b z\u00edsk\u00e1n\u00ed Buy Box je hodnocen\u00ed v r\u00e1mci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed rozhoduj\u00edc\u00ed pro to, aby na sebe u\u017eivatel\u00e9 upozornili a generovali<\/p>\n","protected":false},"author":3,"featured_media":2718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[924],"tags":[],"class_list":["post-108909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nejlep\u0161\u00ed n\u00e1stroje pro kl\u00ed\u010dov\u00e1 slova Amazon: 5 n\u00e1stroj\u016f pro prodejce<\/title>\n<meta name=\"description\" content=\"Bez n\u00e1stroje pro kl\u00ed\u010dov\u00e1 slova Amazon nen\u00ed mo\u017en\u00e9 prov\u00e9st dobrou optimalizaci seznamu. 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