{"id":108921,"date":"2024-11-13T10:19:02","date_gmt":"2024-11-13T10:19:02","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/vytvorte-ucet-amazon-8-krokovy-pruvodce-jak-zacit-prodavat-na-amazonu\/"},"modified":"2024-11-13T10:19:02","modified_gmt":"2024-11-13T10:19:02","slug":"vytvorte-ucet-amazon-8-krokovy-pruvodce-jak-zacit-prodavat-na-amazonu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/vytvorte-ucet-amazon-8-krokovy-pruvodce-jak-zacit-prodavat-na-amazonu\/","title":{"rendered":"Vytvo\u0159te \u00fa\u010det Amazon \u2013 8-krokov\u00fd pr\u016fvodce, jak za\u010d\u00edt prod\u00e1vat na Amazonu"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-230203-identifier\">Kdy\u017e se pt\u00e1te, jak za\u010d\u00edt prod\u00e1vat na Amazonu, jednou z prvn\u00edch my\u0161lenek, kter\u00e1 v\u00e1s m\u016f\u017ee napadnout, je, zda neexistuje jin\u00e1 online platforma, kter\u00e1 by byla efektivn\u011bj\u0161\u00ed. No, statistiky mluv\u00ed jasn\u011b. Nap\u0159\u00edklad ve Spojen\u00fdch st\u00e1tech Amazon p\u0159edstavuje v\u00edce ne\u017e t\u0159etinu v\u0161ech <a href=\"https:\/\/www.digitalcommerce360.com\/article\/us-ecommerce-sales\/#:~:text=Amazon maintains its spot as,full%2Dyear earnings in February.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">eCommerce prodej\u016f<\/a>. Mnoho prodejc\u016f si tuto platformu vyb\u00edr\u00e1, proto\u017ee je snadn\u00e9 vytvo\u0159it \u00fa\u010det Amazon.<\/p><p class=\"theme-wp-block gb-responsive-960671-identifier\">Ale samoz\u0159ejm\u011b, existuje mnoho dal\u0161\u00edch v\u00fdhod, pro\u010d si vybrat Amazon. V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me hloub\u011bji na to, pro\u010d stoj\u00ed za to prod\u00e1vat na tomto online gigantovi a jak\u00e9 budou va\u0161e prvn\u00ed kroky.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-91027-identifier\">Jak za\u010d\u00edt prod\u00e1vat na Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-957861-identifier\">Za\u010dn\u011bme se z\u00e1klady. Amazon m\u016f\u017ee zvl\u00e1dnout mnoho t\u011b\u017ek\u00e9 pr\u00e1ce za v\u00e1s. FBA, neboli \u201eFulfillment by Amazon\u201c, je zde kl\u00ed\u010dov\u00fdm konceptem. Znamen\u00e1 to, \u017ee va\u0161e zbo\u017e\u00ed je ulo\u017eeno ve skladu Amazonu, objedn\u00e1vky jsou vy\u0159izov\u00e1ny a z\u00e1kaznick\u00fd servis je poskytov\u00e1n va\u0161\u00edm jm\u00e9nem. Abyste mohli tuto slu\u017ebu vyu\u017e\u00edvat, mus\u00edte nejprve vytvo\u0159it \u00fa\u010det prodejce Amazon a pot\u00e9 se zaregistrovat do FBA.<\/p><p class=\"theme-wp-block gb-responsive-194191-identifier\">B\u011b\u017en\u00e1 ot\u00e1zka, kterou sl\u00fdch\u00e1me, je: \u201eKolik pen\u011bz pot\u0159ebujete k tomu, abyste za\u010dali prod\u00e1vat na Amazonu?\u201c Odpov\u011b\u010f se li\u0161\u00ed, ale dobrou zpr\u00e1vou je, \u017ee m\u016f\u017eete za\u010d\u00edt i s mal\u00fdm rozpo\u010dtem \u2014 m\u00e9n\u011b ne\u017e 500 dolar\u016f je \u010dasto dost.<\/p><p class=\"theme-wp-block gb-responsive-754906-identifier\">Zde je p\u0159\u00edklad: <a href=\"\/cs\/resources\/repricer-case-study-amz-smartsell\/\">SELLERLOGIC klient se stal velmi \u00fasp\u011b\u0161n\u00fdm d\u00edky na\u0161emu \u0159e\u0161en\u00ed pro p\u0159ecen\u011bn\u00ed<\/a>, za\u010d\u00ednaj\u00edc\u00ed s rozpo\u010dtem kolem 300 \u20ac na osobu (900 \u20ac celkem). Za\u010dn\u011bte sh\u00e1n\u011bn\u00edm produkt\u016f, za\u010dn\u011bte s individu\u00e1ln\u00edm \u00fa\u010dtem a p\u0159ejd\u011bte na profesion\u00e1ln\u00ed \u00fa\u010det, jakmile se va\u0161e prodeje zv\u00fd\u0161\u00ed. Pozd\u011bji sd\u00edl\u00edme v\u00edce podrobnost\u00ed.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-392254-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRevolu\u010dn\u00ed zm\u011bna va\u0161eho p\u0159epracov\u00e1n\u00ed s SELLERLOGIC strategiemi\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZabezpe\u010dte si 14denn\u00ed bezplatnou zku\u0161ebn\u00ed verzi a za\u010dn\u011bte dnes maximalizovat sv\u00e9 B2B a B2C prodeje. Jednoduch\u00e9 nastaven\u00ed, \u017e\u00e1dn\u00e9 z\u00e1vazky.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/mr\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zjistit v\u00edce<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-244023-identifier\">Jak za\u010d\u00edt prod\u00e1vat na Amazonu: krok za krokem<\/h2><div class=\"wp-block-image gb-responsive-797725-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140422\/how-can-i-start-selling-on-amazon.jpeg\" alt=\"Jak mohu za\u010d\u00edt prod\u00e1vat na Amazonu?\" class=\"wp-image-19172\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140422\/how-can-i-start-selling-on-amazon-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140422\/how-can-i-start-selling-on-amazon-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140422\/how-can-i-start-selling-on-amazon.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-717333-identifier\">1. P\u0159ipravte se p\u0159ed spu\u0161t\u011bn\u00edm va\u0161eho podnik\u00e1n\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-117811-identifier\">Kdy\u017e p\u0159em\u00fd\u0161l\u00edte o tom, jak za\u010d\u00edt prod\u00e1vat na Amazonu, jak\u00fd kl\u00ed\u010dov\u00fd prvek v\u00e1s napadne po tom z\u0159ejm\u00e9m, \u017ee <a href=\"\/cs\/blog\/profitably-utilize-amazon-storefront-an-overview\/\">mus\u00edte otev\u0159\u00edt Amazon Storefront<\/a>? Samoz\u0159ejm\u011b, dobr\u00fd podnikatelsk\u00fd pl\u00e1n. M\u011bl by zahrnovat podnikatelskou misi a c\u00edle, anal\u00fdzu marketingu a prodeje, pr\u016fzkum trhu atd. Doporu\u010dujeme se dozv\u011bd\u011bt co nejv\u00edce o sv\u00fdch <a href=\"\/cs\/blog\/competitor-analysis-on-amazon\/\">konkurentech na Amazonu<\/a> a zjistit, jak\u00e9 produkty budete prod\u00e1vat.<\/p><p class=\"theme-wp-block gb-responsive-897010-identifier\">Ale ne\u017e za\u010dnete skute\u010dn\u011b hledat produkt, mus\u00edte u\u010dinit dal\u0161\u00ed rozhodnut\u00ed: Budete prod\u00e1vat velkoobchodn\u00ed zbo\u017e\u00ed, produkty s priv\u00e1tn\u00ed zna\u010dkou, nebo oboj\u00ed?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-843429-identifier\"><li class=\"theme-wp-block gb-responsive-205067-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Velkoobchod<\/strong>: Ti, kte\u0159\u00ed prod\u00e1vaj\u00ed velkoobchodn\u00ed produkty, prod\u00e1vaj\u00ed zna\u010dkov\u00e9 produkty jako t\u0159et\u00ed strana, tj. nejsou vlastn\u00edky t\u00e9to zna\u010dky. Z tohoto d\u016fvodu obvykle nemaj\u00ed \u017e\u00e1dn\u00fd vliv na str\u00e1nku produktu. Sp\u00ed\u0161e ji sd\u00edlej\u00ed s mnoha dal\u0161\u00edmi prodejci, kte\u0159\u00ed tak\u00e9 nab\u00edzej\u00ed zna\u010dkov\u00e9 zbo\u017e\u00ed. Pokud nyn\u00ed z\u00e1kazn\u00edk zad\u00e1 objedn\u00e1vku, prodejce, kter\u00fd v tu chv\u00edli dr\u017e\u00ed buy box, ji obdr\u017e\u00ed. Algoritmus rozhoduje, kdo z\u00edsk\u00e1 Buy Box na z\u00e1klad\u011b mnoha jednotliv\u00fdch metrik, jako je rychlost dod\u00e1n\u00ed a zp\u016fsob dopravy (FBA vs. FBM). Nejv\u00fdznamn\u011bj\u0161\u00edm krit\u00e9riem je v\u0161ak cena. Chcete se dozv\u011bd\u011bt v\u00edce? <a href=\"\/cs\/blog\/amazon-buy-box\/\">Zjist\u011bte zde v\u0161e d\u016fle\u017eit\u00e9 o buy boxu!<\/a><\/li><li class=\"theme-wp-block gb-responsive-448639-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Priv\u00e1tn\u00ed zna\u010dka\/znaky<\/strong>: Kdy\u017e n\u011bkdo prod\u00e1v\u00e1 produkty sv\u00e9 vlastn\u00ed zna\u010dky, prod\u00e1v\u00e1 produkty s priv\u00e1tn\u00ed zna\u010dkou. Dnes v\u0161ak nikdo nemus\u00ed budovat svou vlastn\u00ed fabriku. M\u00edsto toho se lze obr\u00e1tit na online platformy jako Alibaba nebo GlobalSources. Tam najdete mnoho v\u00fdrobc\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed sv\u00e9 zbo\u017e\u00ed prodejc\u016fm. S vlastn\u00ed zna\u010dkou m\u016f\u017eete vytvo\u0159it individu\u00e1ln\u00ed str\u00e1nku produktu pro sv\u00e9 produkty. Proto m\u016f\u017eete ur\u010dit, jak vypad\u00e1 obsah t\u00e9to str\u00e1nky, a obvykle m\u00e1te Buy Box automaticky. M\u00edsto toho si produkty r\u016fzn\u00fdch zna\u010dek navz\u00e1jem konkuruj\u00ed ve vyhled\u00e1v\u00e1n\u00ed na Amazonu. Proto je velmi d\u016fle\u017eit\u00e9 dos\u00e1hnout dobr\u00e9ho hodnocen\u00ed.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-792305-identifier\"><em>Prozkoumejte v\u00edce o <a href=\"\/cs\/blog\/private-label-vs-wholesale-what-is-better-for-amazon-sellers\/\">rozd\u00edlech mezi velkoobchodem a priv\u00e1tn\u00ed zna\u010dkou<\/a> zde, abyste z\u00edskali znalosti o tom, jak za\u010d\u00edt prod\u00e1vat na Amazonu.<\/em><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-138934-identifier\">2. Rozhodn\u011bte se pro niku<\/h3><p class=\"theme-wp-block gb-responsive-429793-identifier\">Co za\u010d\u00edt prod\u00e1vat na Amazonu? M\u00edt v\u00e1\u0161e\u0148 pro sv\u00e9 podnik\u00e1n\u00ed v\u00e1m ur\u010dit\u011b pom\u016f\u017ee, ale je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed je prov\u00e9st anal\u00fdzu trhu a naj\u00edt konkurenceschopn\u00e9 produkty. Ale sna\u017ete se vyhnout k\u0159ehk\u00fdm a sez\u00f3nn\u00edm produkt\u016fm, proto\u017ee jejich prodej je riskantn\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-862673-identifier\">K nalezen\u00ed nov\u00fdch produkt\u016f m\u016f\u017eete nap\u0159\u00edklad<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-199944-identifier\"><li class=\"theme-wp-block gb-responsive-237049-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pou\u017e\u00edt Google Trends;<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-926014-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140421\/how-do-you-start-selling-on-amazon.png\"><img decoding=\"async\" width=\"2500\" height=\"1156\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140421\/how-do-you-start-selling-on-amazon.png\" alt=\"Jak za\u010d\u00edt prod\u00e1vat na Amazonu?\" class=\"wp-image-19178\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140421\/how-do-you-start-selling-on-amazon-407x188.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140421\/how-do-you-start-selling-on-amazon-768x355.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140421\/how-do-you-start-selling-on-amazon-844x390.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140421\/how-do-you-start-selling-on-amazon-1536x710.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140421\/how-do-you-start-selling-on-amazon-2048x947.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140421\/how-do-you-start-selling-on-amazon.png 2500w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/a><figcaption class=\"wp-element-caption\">Obr. 1: Opravdu chcete nyn\u00ed investovat do fidget spinner\u016f?<\/figcaption><\/figure><\/div><div class=\"wp-block-image gb-responsive-368490-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140420\/how-to-start-to-sell-on-amazon-fbm.png\"><img decoding=\"async\" width=\"2336\" height=\"824\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140420\/how-to-start-to-sell-on-amazon-fbm.png\" alt=\"Jak za\u010d\u00edt prod\u00e1vat na Amazon FBM?\" class=\"wp-image-19184\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140420\/how-to-start-to-sell-on-amazon-fbm-407x144.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140420\/how-to-start-to-sell-on-amazon-fbm-768x271.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140420\/how-to-start-to-sell-on-amazon-fbm-844x298.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140420\/how-to-start-to-sell-on-amazon-fbm-1536x542.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140420\/how-to-start-to-sell-on-amazon-fbm-2048x722.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140420\/how-to-start-to-sell-on-amazon-fbm.png 2336w\" sizes=\"(max-width: 2336px) 100vw, 2336px\" \/><\/a><figcaption class=\"wp-element-caption\">Obr. 2: D\u00e1nsko a \u0160v\u00e9dsko byly v\u0161echny zapojeny.<\/figcaption><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-50150-identifier\"><li class=\"theme-wp-block gb-responsive-284124-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">mluvit s dodavateli;<\/li><li class=\"theme-wp-block gb-responsive-779025-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pod\u00edvat se na \u017eeb\u0159\u00ed\u010dky nejprod\u00e1van\u011bj\u0161\u00edch produkt\u016f na eBay;<\/li><li class=\"theme-wp-block gb-responsive-70996-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pod\u00edvat se na seznamy bestseller\u016f na Amazonu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-778309-identifier\">Obecn\u011b nem\u00e1 smysl se sna\u017eit h\u00e1dat, kter\u00fd produkt se bude prod\u00e1vat \u00fasp\u011b\u0161n\u011b. V\u00fdzkum produkt\u016f a anal\u00fdza trhu jsou \u010dasov\u011b n\u00e1ro\u010dn\u00e9, ale stoj\u00ed za to proj\u00edt t\u00edmto postupem, abyste se vyhnuli investov\u00e1n\u00ed sv\u00fdch pen\u011bz do naprost\u00fdch nesmysl\u016f. Ur\u010dit\u011b je to hlavn\u00ed bod v ot\u00e1zce, jak za\u010d\u00edt prod\u00e1vat na Amazonu, kter\u00fd mnoz\u00ed za\u010d\u00e1te\u010dn\u00edci podce\u0148uj\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-310551-identifier\"><a href=\"\/cs\/blog\/product-research-on-amazon\/\"><em>O tom, jak vybrat produkty k prodeji na Amazonu, si m\u016f\u017eete p\u0159e\u010d\u00edst zde.<\/em><\/a><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-245151-identifier\">3. Najd\u011bte sv\u00e9 dodavatele produkt\u016f a zadejte svou prvn\u00ed objedn\u00e1vku<\/h3><p class=\"theme-wp-block gb-responsive-494923-identifier\">Google, veletrhy, B2B platformy jako <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.alibaba.com\/\">Alibaba<\/a> a AliExpress jsou jen n\u011bkter\u00e9 p\u0159\u00edklady, kde hledat dodavatele. Veletrhy mohou b\u00fdt dobr\u00fd n\u00e1pad, proto\u017ee m\u016f\u017eete mluvit s dodavateli p\u0159\u00edmo. V\u017edy je dobr\u00e9 m\u00edt p\u0159\u00edmou linku k va\u0161im obchodn\u00edm partner\u016fm. M\u016f\u017eete dokonce z\u00edskat u\u017eite\u010dn\u00e9 tipy v osobn\u00ed v\u00fdm\u011bn\u011b o tom, jak za\u010d\u00edt prod\u00e1vat na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-616075-identifier\">Jakmile najdete sv\u00e9ho dodavatele, m\u016f\u017eete zadat svou prvn\u00ed objedn\u00e1vku. Ale ujist\u011bte se, \u017ee nen\u00ed velk\u00e1, proto\u017ee va\u0161\u00edm c\u00edlem je otestovat trh a zjistit, jak kupuj\u00edc\u00ed reaguj\u00ed na v\u00e1\u0161 produkt<\/p><p class=\"theme-wp-block gb-responsive-733246-identifier\">Je z\u00e1sadn\u00ed pravideln\u011b udr\u017eovat kontakt se sv\u00fdmi dodavateli, abyste z\u00edskali aktualizace o sv\u00fdch produktech a vyhnuli se nedorozum\u011bn\u00edm<\/p><p class=\"theme-wp-block gb-responsive-498304-identifier\">Kdy\u017e zad\u00e1te objedn\u00e1vku, m\u011bli byste m\u00edt zaji\u0161t\u011bnou kontrolu kvality. P\u0159ed odesl\u00e1n\u00edm ov\u011b\u0159te suroviny, operace v\u00fdrobn\u00ed linky a hotov\u00e9 polo\u017eky<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-983817-identifier\">4. Vytvo\u0159te \u00fa\u010det pro prodejce na Amazonu<\/h3><p class=\"theme-wp-block gb-responsive-632708-identifier\">Existuj\u00ed dva typy \u00fa\u010dt\u016f: individu\u00e1ln\u00ed a profesion\u00e1ln\u00ed. Prvn\u00ed mo\u017enost je zdarma, ale bude v\u00e1s st\u00e1t 1 $ za ka\u017edou prodanou polo\u017eku. Druh\u00e1 mo\u017enost stoj\u00ed 39,99 $\/m\u011bs\u00edc (posledn\u00ed aktualizace srpen 2024). M\u011bli byste se rozhodnout na z\u00e1klad\u011b toho, kolik polo\u017eek prod\u00e1v\u00e1te. Pokud prod\u00e1te v\u00edce ne\u017e 40, m\u00e1 smysl zvolit profesion\u00e1ln\u00ed \u00fa\u010det. Pod\u00edvejme se nyn\u00ed bl\u00ed\u017ee na to, jak za\u010d\u00edt prod\u00e1vat na Amazonu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-81043-identifier\">Pod\u00edvejme se, jak vytvo\u0159it \u00fa\u010det pro prodejce na Amazonu<\/h4><p class=\"theme-wp-block gb-responsive-658431-identifier\">P\u0159ejd\u011bte na tuto <a href=\"https:\/\/sell.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">str\u00e1nku<\/a>, abyste si jeden vytvo\u0159ili. Pot\u00e9, co se rozhodnete pro typ \u00fa\u010dtu, budete vyzv\u00e1ni k p\u0159ihl\u00e1\u0161en\u00ed nebo k zalo\u017een\u00ed \u00fa\u010dtu Amazon pomoc\u00ed po\u017eadovan\u00e9 e-mailov\u00e9 adresy. Pot\u00e9 budete muset poskytnout:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-802338-identifier\"><li class=\"theme-wp-block gb-responsive-146234-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">N\u00e1zev a adresa spole\u010dnosti<\/li><li class=\"theme-wp-block gb-responsive-599924-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Akceptujte podm\u00ednky smlouvy prodejce<\/li><li class=\"theme-wp-block gb-responsive-755448-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Telefonn\u00ed \u010d\u00edslo nebo mobiln\u00ed \u010d\u00edslo<\/li><li class=\"theme-wp-block gb-responsive-260474-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Da\u0148ov\u00e9 \u00fadaje &#8211; \u00da\u010dtovateln\u00e1 kreditn\u00ed karta pro zp\u016fsob platby za profesion\u00e1ln\u00ed \u00fa\u010det\/vklad, pokud se registrujete pro profesion\u00e1ln\u00ed \u00fa\u010det<\/li><li class=\"theme-wp-block gb-responsive-14696-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Budete muset poskytnout sv\u00e9 jm\u00e9no a adresu, stejn\u011b jako &#8220;zobrazovan\u00e9 jm\u00e9no&#8221; pro va\u0161e informace o prodejci. Kupuj\u00edc\u00ed toto jm\u00e9no uvid\u00ed vedle polo\u017eky, kterou prod\u00e1v\u00e1te<\/li><li class=\"theme-wp-block gb-responsive-882889-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pot\u00e9 mus\u00edte potvrdit svou identifikaci telefonn\u00edm hovorem nebo textovou zpr\u00e1vou<\/li><li class=\"theme-wp-block gb-responsive-160857-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nakonec, pro vklady, poskytn\u011bte sv\u00e9 \u00fadaje o kreditn\u00ed kart\u011b a bankovn\u00ed \u00fadaje. Budete pot\u0159ebovat \u010d\u00edslo sv\u00e9ho bankovn\u00edho \u00fa\u010dtu a 9m\u00edstn\u00e9 sm\u011brovac\u00ed \u010d\u00edslo<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-710304-identifier\">Nyn\u00ed byl v\u00e1\u0161 u\u017eivatelsk\u00fd \u00fa\u010det vytvo\u0159en. M\u011bjte na pam\u011bti, \u017ee to nen\u00ed tot\u00e9\u017e jako profil prodejce. Vytvo\u0159en\u00ed profilu prodejce na Amazonu znamen\u00e1 nastaven\u00ed ve\u0159ejn\u00e9 str\u00e1nky, kterou z\u00e1kazn\u00edci vid\u00ed, zat\u00edmco v\u00e1\u0161 \u00fa\u010det prodejce je backendov\u00fd syst\u00e9m, kter\u00fd v\u00e1m umo\u017e\u0148uje spravovat nab\u00eddky, objedn\u00e1vky a celkov\u00e9 obchodn\u00ed operace<\/p><p class=\"theme-wp-block gb-responsive-934895-identifier\"><em>Klikn\u011bte na n\u00e1sleduj\u00edc\u00ed odkaz, pokud chcete zjistit v\u00edce o <\/em><a href=\"\/cs\/blog\/building-a-brand-through-your-own-amazon-store-how-to-open-your-store-step-by-step-guide-2025\/\"><em>tom, jak nastavit sv\u016fj obchod pro prodejce na Amazonu.<\/em><\/a><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-88181-identifier\">5. Zve\u0159ejn\u011bte sv\u00e9 produkty na Amazonu<\/h3><div class=\"wp-block-image gb-responsive-810202-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"844\" height=\"606\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140419\/how-much-to-start-selling-on-amazon-product-listing.jpeg\" alt=\"Kolik pen\u011bz je pot\u0159eba k zah\u00e1jen\u00ed prodeje na Amazonu? Zve\u0159ejn\u011bn\u00ed produktu je zdarma!\" class=\"wp-image-19190\" style=\"aspect-ratio:1.396341463414634;width:640px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140419\/how-much-to-start-selling-on-amazon-product-listing-407x292.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140419\/how-much-to-start-selling-on-amazon-product-listing-768x551.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140419\/how-much-to-start-selling-on-amazon-product-listing.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-334214-identifier\">Znalost toho, jak zve\u0159ejnit sv\u00e9 produkty, je z\u00e1sadn\u00ed v procesu, jak spr\u00e1vn\u011b za\u010d\u00edt prod\u00e1vat na Amazonu. Jako u\u017eivatel FBA zkontrolujte, zda jsou va\u0161e polo\u017eky &#8220;zp\u016fsobil\u00e9 pro Prime&#8221; a vyu\u017eijte mo\u017enosti bezplatn\u00e9ho doru\u010den\u00ed dostupn\u00e9 pro \u010dleny Prime. V\u0161imn\u011bte si, \u017ee jako nov\u00fd prodejce FBM mus\u00edte \u010dekat 90 dn\u00ed, abyste z\u00edskali opr\u00e1vn\u011bn\u00ed k z\u00edsk\u00e1n\u00ed Buy Box<\/p><p class=\"theme-wp-block gb-responsive-696255-identifier\">M\u016f\u017eete ru\u010dn\u011b zve\u0159ejnit sv\u00e9 produkty, pokud jich nem\u00e1te mnoho. Pokud m\u00e1te hodn\u011b polo\u017eek, m\u016f\u017eete p\u0159edlo\u017eit tabulku se v\u0161emi z nich. U\u010di\u0148te svou nab\u00eddku produktu atraktivn\u00ed t\u00edm, \u017ee zahrnete dostatek informac\u00ed o sv\u00fdch polo\u017ek\u00e1ch<\/p><p class=\"theme-wp-block gb-responsive-526226-identifier\">Ka\u017ed\u00fd produkt na Amazonu m\u00e1 sv\u00e9 vlastn\u00ed jedine\u010dn\u00e9 identifika\u010dn\u00ed \u010d\u00edslo &#8211; ASIN, zn\u00e1m\u00e9 jako Amazon Standard Identification Number. Pokud vyr\u00e1b\u00edte sv\u00e9 vlastn\u00ed produkty, je z\u00e1sadn\u00ed je p\u0159i\u0159adit k existuj\u00edc\u00edmu ASIN nebo vytvo\u0159it nov\u00fd. Je pravd\u011bpodobn\u00e9, \u017ee vytvo\u0159en\u00ed nov\u00e9ho ASIN pro produkt, kter\u00fd ji\u017e existuje, povede k pokut\u011b<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-710255-identifier\">Jak za\u010d\u00edt prod\u00e1vat na Amazonu s FBM nebo FBA<\/h4><p class=\"theme-wp-block gb-responsive-580356-identifier\">Na Amazonu existuj\u00ed dva hlavn\u00ed zp\u016fsoby, jak splnit p\u0159\u00edchoz\u00ed z\u00e1kaznick\u00e9 objedn\u00e1vky. Prvn\u00ed je &#8220;Spln\u011bn\u00ed prodejcem&#8221; (FBM), druh\u00fd je &#8220;Spln\u011bn\u00ed Amazonem&#8221; (FBA). Ka\u017ed\u00fd, kdo se zaj\u00edm\u00e1 o prodej na Amazonu a jak za\u010d\u00edt, pot\u0159ebuje zn\u00e1t rozd\u00edl.<\/p><p class=\"theme-wp-block gb-responsive-390165-identifier\">N\u011bkte\u0159\u00ed prodejci pou\u017e\u00edvaj\u00ed FBA pro v\u0161echny produkty, jin\u00ed pou\u017e\u00edvaj\u00ed FBM a mnoz\u00ed pou\u017e\u00edvaj\u00ed sm\u00ed\u0161enou strategii. Kdy\u017e p\u0159id\u00e1te nov\u00fd produkt do sv\u00e9ho portfolia, m\u016f\u017eete si vybrat, jak chcete splnit objedn\u00e1vky tohoto produktu. Zde jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zky, kter\u00e9 mus\u00edte zn\u00e1t, ne\u017e se rozhodnete, jak za\u010d\u00edt prod\u00e1vat v\u011bci na Amazonu:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-697227-identifier\"><li class=\"theme-wp-block gb-responsive-175383-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Spln\u011bn\u00ed prodejcem<\/strong>: Prodejci, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed FBM, se o spln\u011bn\u00ed objedn\u00e1vek staraj\u00ed sami. Dost\u00e1vaj\u00ed informace od Amazonu o tom, kdo koupil kter\u00fd produkt. Pot\u00e9 jsou zodpov\u011bdn\u00ed za to, aby byla objedn\u00e1vka zabalena, ozna\u010dena, odesl\u00e1na atd. Stejn\u011b tak je spr\u00e1va vratek a z\u00e1kaznick\u00fd servis v jejich rukou. To m\u00e1 v\u00fdhodu, \u017ee prodejci mohou m\u00edt p\u0159\u00edm\u00fd kontakt se sv\u00fdmi z\u00e1kazn\u00edky. Na druhou stranu si mus\u00ed vybudovat vlastn\u00ed infrastrukturu a z\u00e1sobit materi\u00e1ly, person\u00e1l a skladovac\u00ed prostor. To vy\u017eaduje ur\u010ditou investici. Proto je tento zp\u016fsob spln\u011bn\u00ed vhodn\u00fd pro velk\u00e9 prodejce a\/nebo t\u011b\u017ek\u00e9 a objemn\u00e9 produkty.<\/li><li class=\"theme-wp-block gb-responsive-304533-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Spln\u011bn\u00ed Amazonem<\/strong>: Protip\u00f3l je FBA. Prodejci, kte\u0159\u00ed tuto slu\u017ebu vyu\u017e\u00edvaj\u00ed, t\u011b\u017e\u00ed z odbornosti a rozs\u00e1hl\u00fdch zdroj\u016f online giganta. Amazon se pot\u00e9 star\u00e1 o skladov\u00e1n\u00ed produkt\u016f, v\u00fdb\u011br a balen\u00ed objedn\u00e1vek, odes\u00edl\u00e1n\u00ed, spr\u00e1vu vratek a dokonce i z\u00e1kaznick\u00fd servis. V podstat\u011b se prodejce mus\u00ed pouze ujistit, \u017ee jeho z\u00e1soby jsou aktu\u00e1ln\u00ed a dopln\u011bn\u00e9. K tomu m\u016f\u017ee m\u00edt sv\u00e9 produkty dodan\u00e9 p\u0159\u00edmo od v\u00fdrobce do logistick\u00e9ho centra Amazonu. T\u00edmto zp\u016fsobem maj\u00ed prodejci v\u00edce \u010dasu na z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch produkt\u016f, marketing nebo roz\u0161i\u0159ov\u00e1n\u00ed sv\u00e9ho podnik\u00e1n\u00ed. Nicm\u00e9n\u011b to neumo\u017e\u0148uje prodejc\u016fm nav\u00e1zat kontakt se sv\u00fdmi z\u00e1kazn\u00edky. Tato metoda je vhodn\u00e1 pro men\u0161\u00ed produkty, kter\u00e9 se rychle prod\u00e1vaj\u00ed, a\/nebo pro prodejce, kte\u0159\u00ed necht\u011bj\u00ed investovat p\u0159\u00edli\u0161 mnoho.<\/ul><\/div><p class=\"theme-wp-block gb-responsive-490591-identifier\">Mimochodem doporu\u010dujeme pou\u017e\u00edvat FBA nejen kv\u016fli v\u00fdhod\u00e1m zm\u00edn\u011bn\u00fdm v\u00fd\u0161e. Status Prime v\u00e1m d\u00e1v\u00e1 p\u0159\u00edstup k nejbohat\u0161\u00ed c\u00edlov\u00e9 skupin\u011b na Amazonu &#8211; u\u017eivatel\u016fm Prime. Amazon m\u00e1 200 milion\u016f u\u017eivatel\u016f Prime po cel\u00e9m sv\u011bt\u011b (k roku 2021). Tak\u00e9 lze s FBA generovat v\u00edce prodej\u016f. Jeho nab\u00eddky jsou preferov\u00e1ny algoritmem Amazonu a z\u00edsk\u00e1vaj\u00ed Buy Box pod\u00edl mnohem rychleji a snadn\u011bji ne\u017e s FBM. Krom\u011b toho m\u016f\u017eete snadno prod\u00e1vat na mezin\u00e1rodn\u00edch trz\u00edch, proto\u017ee mnoho proces\u016f je pokryto p\u0159\u00edmo programem. Dokonce ani nemus\u00edte mluvit ciz\u00edmi jazyky, proto\u017ee Amazon se star\u00e1 o z\u00e1kaznick\u00fd servis.<\/p><p class=\"theme-wp-block gb-responsive-768889-identifier\"><em>Chcete se dozv\u011bd\u011bt v\u00edce o t\u00e9to slu\u017eb\u011b a jak za\u010d\u00edt prod\u00e1vat na Amazonu prost\u0159ednictv\u00edm FBA? Pod\u00edvejte se sem: <\/em><a href=\"\/cs\/blog\/amazon-fba-all-you-need-to-know\/\"><em>Co je Amazon FBA a kdo z toho nejv\u00edce t\u011b\u017e\u00ed?<\/em><\/a><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-164790-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-853120-identifier\">6. Optimalizujte sv\u00e9 z\u00e1soby<\/h3><div class=\"wp-block-image gb-responsive-337418-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"844\" height=\"602\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140418\/how-to-sell-on-amazon.jpeg\" alt=\"Jak prod\u00e1vat na Amazonu?\" class=\"wp-image-19202\" style=\"width:842px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140418\/how-to-sell-on-amazon-407x290.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140418\/how-to-sell-on-amazon-768x548.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140418\/how-to-sell-on-amazon.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-113204-identifier\">Prodejci FBA na Amazonu mus\u00ed pe\u010dliv\u011b sledovat sv\u00e9 z\u00e1soby. D\u016fle\u017eitost \u00farovn\u011b z\u00e1sob nelze p\u0159ece\u0148ovat. Sna\u017ete se pe\u010dliv\u011b udr\u017eovat a dopl\u0148ovat sv\u00e9 z\u00e1soby. Mus\u00edte zajistit, \u017ee m\u00e1te dostatek na prodej a \u017ee \u00farove\u0148 z\u00e1sob va\u0161ich produkt\u016f je dostate\u010dn\u00e1 pro v\u00e1\u0161 trh a prodeje.<\/p><p class=\"theme-wp-block gb-responsive-6576-identifier\">Jakmile jsou objedn\u00e1vky zad\u00e1ny na Amazonu, va\u0161e \u00farove\u0148 z\u00e1sob se automaticky sni\u017euje. Ujist\u011bte se, \u017ee va\u0161e \u00farove\u0148 z\u00e1sob je pravideln\u011b aktualizov\u00e1na, aby odr\u00e1\u017eela dostupnost polo\u017eky na str\u00e1nce nab\u00eddky produktu. Ale kdy\u017e mluv\u00edme o tom, jak za\u010d\u00edt prod\u00e1vat na Amazonu, je tak\u00e9 d\u016fle\u017eit\u00e9 poznamenat, \u017ee polo\u017eky by nem\u011bly z\u016fstat ve skladu Amazonu d\u00e9le ne\u017e 365 dn\u00ed, aby se p\u0159ede\u0161lo <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/GJQNPA23YWVA4SBD\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">poplatk\u016fm za dlouhodob\u00e9 skladov\u00e1n\u00ed<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-659825-identifier\">Pokud jde o z\u00e1soby, je tak\u00e9 d\u016fle\u017eit\u00e9 sledovat, kter\u00e9 polo\u017eky se prod\u00e1vaj\u00ed jako tepl\u00e9 rohl\u00edky a kter\u00e9 se zah\u0159\u00edvaj\u00ed. To v\u00e1m umo\u017en\u00ed \u010dinit informovan\u00e1 rozhodnut\u00ed o tom, jak pokra\u010dovat ve sv\u00fdch z\u00e1sob\u00e1ch a zvy\u0161ovat svou ziskovost. <a href=\"https:\/\/www.sellerlogic.com\/cs\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> poskytuje jasn\u00e9, ak\u010dn\u00ed p\u0159ehledy o v\u00fdkonu va\u0161ich produkt\u016f, co\u017e v\u00e1m pom\u016f\u017ee identifikovat bestsellery, pomalu se prod\u00e1vaj\u00edc\u00ed polo\u017eky a skryt\u00e9 zabij\u00e1ky mar\u017ee \u2014 v\u0161e na jednom intuitivn\u00edm panelu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-619854-identifier\">7. Z\u00edskejte pozitivn\u00ed zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f<\/h3><p class=\"theme-wp-block gb-responsive-180211-identifier\">Pokud se pt\u00e1te, jak \u00fasp\u011b\u0161n\u011b za\u010d\u00edt prod\u00e1vat na Amazonu, nem\u016f\u017eete ignorovat spr\u00e1vu zp\u011btn\u00e9 vazby. Recenze na Amazonu jsou d\u016fv\u011bryhodnost\u00ed, kterou poskytujete sv\u00fdm z\u00e1kazn\u00edk\u016fm. Mnoho z\u00e1kazn\u00edk\u016f si proch\u00e1z\u00ed recenze produktu, aby z\u00edskalo dojem. Odpov\u00edd\u00e1 to slib\u016fm uveden\u00fdm na str\u00e1nce produktu? Byli ostatn\u00ed kupuj\u00edc\u00ed spokojeni? Takov\u00e9 informace aktivn\u011b ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed o n\u00e1kupu a mohou jak p\u0159esv\u011bd\u010dit, tak odradit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p><p class=\"theme-wp-block gb-responsive-544328-identifier\">Z\u00e1kazn\u00edci proto maj\u00ed tendenci preferovat produkty s mnoha pozitivn\u00edmi recenzemi &#8211; tento efekt se tak\u00e9 naz\u00fdv\u00e1 &#8220;soci\u00e1ln\u00ed d\u016fkaz&#8221; a nakonec m\u00e1 p\u0159\u00edm\u00fd vliv na m\u00edru konverze a t\u00edm i na hodnocen\u00ed (pro priv\u00e1tn\u00ed zna\u010dky). Proto je velmi d\u016fle\u017eit\u00e9 z\u00edskat pozitivn\u00ed zp\u011btnou vazbu, aby byla d\u016fv\u011bryhodn\u00e1 a t\u00edm p\u0159itahovala v\u00edce kupuj\u00edc\u00edch.<\/p><p class=\"theme-wp-block gb-responsive-973868-identifier\">Na druhou stranu m\u00e1 po\u010det recenz\u00ed a pr\u016fm\u011brn\u00e9 hodnocen\u00ed produktu z\u00e1kazn\u00edky v\u00fdznamn\u00fd vliv na to, jak si produktov\u00e1 nab\u00eddka vede v hled\u00e1n\u00ed na Amazonu. Tak\u017ee mnoho pozitivn\u00edch recenz\u00ed pom\u00e1h\u00e1 produktu dob\u0159e se um\u00edstit, co\u017e je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 pro \u00fasp\u011bch prodeje. Pokud si nikdo va\u0161i nab\u00eddku nev\u0161imne, nikdo ji nekoup\u00ed, \u017ee?<\/p><p class=\"theme-wp-block gb-responsive-270318-identifier\"><a href=\"\/cs\/blog\/how-to-get-more-amazon-reviews\/\"><em>M\u016f\u017eete se zde dozv\u011bd\u011bt v\u00edce o recenz\u00edch na Amazonu a jak jich z\u00edskat v\u00edce.<\/em><\/a><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-570527-identifier\">8. Optimalizujte sv\u00e9 ceny<\/h3><p class=\"theme-wp-block gb-responsive-205562-identifier\">Pro prodejce na Amazonu, kte\u0159\u00ed v\u017edy cht\u011bj\u00ed um\u00edstit sv\u00e9 produkty za vyhled\u00e1van\u00e9 pole &#8220;P\u0159idat do ko\u0161\u00edku&#8221; \u2013 tak\u00e9 zn\u00e1m\u00e9 jako &#8220;Buy Box&#8221;, je celkov\u00e1 cena (produkt + n\u00e1klady na dopravu) nejd\u016fle\u017eit\u011bj\u0161\u00edm ukazatelem. Budete m\u00edt lep\u0161\u00ed \u0161anci vyhr\u00e1t Buy Box, pokud bude va\u0161e kone\u010dn\u00e1 cena konkurenceschopn\u00e1. Mimochodem, cena tak\u00e9 hraje d\u016fle\u017eitou roli v hodnocen\u00ed produkt\u016f priv\u00e1tn\u00ed zna\u010dky. A samoz\u0159ejm\u011b je to d\u016fle\u017eit\u00fd faktor pro z\u00e1kazn\u00edka. Proto by se prodejci m\u011bli pe\u010dliv\u011b zamyslet nad t\u00edm, jak ceny produkt\u016f nastavit, aby za\u010dali prod\u00e1vat na Amazonu.<\/p><div class=\"wp-block-image gb-responsive-353831-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"844\" height=\"625\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140419\/how-to-start-to-sell-on-amazon.jpeg\" alt=\"Jak za\u010d\u00edt prod\u00e1vat na Amazonu? 8 krok\u016f\" class=\"wp-image-19196\" style=\"aspect-ratio:1.351063829787234;width:841px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140419\/how-to-start-to-sell-on-amazon-407x301.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140419\/how-to-start-to-sell-on-amazon-768x569.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140419\/how-to-start-to-sell-on-amazon.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-432427-identifier\">Tady p\u0159ich\u00e1z\u00ed na \u0159adu optimalizace cen na Amazonu, tak\u00e9 zn\u00e1m\u00e1 jako &#8220;repricing&#8221;. Ru\u010dn\u00ed optimalizace va\u0161ich cen v\u00e1m zabere spoustu \u010dasu, proto doporu\u010dujeme pou\u017e\u00edvat <a href=\"\/cs\/\">inteligentn\u00ed software, abyste z\u016fstali konkurenceschopn\u00ed na Amazonu<\/a> a zv\u00fd\u0161ili sv\u00e9 prodeje.<\/p><p class=\"theme-wp-block gb-responsive-851701-identifier\">P\u0159edev\u0161\u00edm je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, jak funguje chytr\u00fd, dynamick\u00fd repricer. Nep\u0159etr\u017eit\u011b analyzuje tr\u017en\u00ed situaci a registruje ka\u017edou zm\u011bnu ceny nebo posun ve struktu\u0159e konkurent\u016f u produktu. Na z\u00e1klad\u011b t\u00e9to masy dat pot\u00e9 upravuje ceny u\u017eivatele &#8211; ne podle jednoho a t\u00e9ho\u017e souboru pravidel, jako to d\u011blaj\u00ed statick\u00e9 n\u00e1stroje, ale p\u0159izp\u016fsoben\u00e9 po\u017eadavk\u016fm trhu a vlastn\u00edmu pod\u00edlu u\u017eivatele na trhu.<\/p><p class=\"theme-wp-block gb-responsive-183529-identifier\">Pokud Amazon nyn\u00ed ozn\u00e1m\u00ed softwaru, \u017ee u\u017eivatel vyhr\u00e1l buy box s ur\u010ditou cenou, pr\u00e1ce pravidlov\u00e9ho repriceru, jako je ten od Amazonu, by byla hotov\u00e1. Dynamick\u00e9 cenov\u00e9 n\u00e1stroje, jako je <a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a>, na druhou stranu zvy\u0161uj\u00ed cenu produktu u\u017eivatele, dokud nen\u00ed nastavena optim\u00e1ln\u00ed cena, tj. nejvy\u0161\u0161\u00ed mo\u017en\u00e1 cena, se kterou lze buy box st\u00e1le udr\u017eet.<\/p><p class=\"theme-wp-block gb-responsive-53994-identifier\">Proto nen\u00ed nutn\u011b nejni\u017e\u0161\u00ed bojov\u00e1 cena ta, kter\u00e1 z\u00edsk\u00e1 Buy Box, ale tak\u00e9 doba dod\u00e1n\u00ed, zp\u016fsob dopravy a mnoho dal\u0161\u00edch faktor\u016f hraj\u00ed velkou roli. T\u00edmto zp\u016fsobem SELLERLOGIC Repricer nejen z\u00edsk\u00e1v\u00e1 Buy Box, ale tak\u00e9 nejvy\u0161\u0161\u00ed mo\u017enou cenu pro u\u017eivatele, \u010d\u00edm\u017e zvy\u0161uje prodeje a mar\u017ei sou\u010dasn\u011b.<\/p><p class=\"theme-wp-block gb-responsive-178452-identifier\">Pamatujte, \u017ee <a href=\"\/cs\/blog\/repricing-on-amazon\/\">repricing<\/a> je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f \u00fasp\u011bchu, pokud jde o prodej na Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-762258-identifier\">M\u00e1te v\u0161echno pokryt\u00e9? Vizu\u00e1ln\u00ed kontroln\u00ed seznam<\/h2><p class=\"theme-wp-block gb-responsive-755746-identifier\">Zde je rychl\u00fd krok za krokem kontroln\u00ed seznam, kter\u00fd v\u00e1m pom\u016f\u017ee s d\u016fv\u011brou spustit a rozv\u00edjet va\u0161e podnik\u00e1n\u00ed na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-575891-identifier\">1\ufe0f\u20e3 <strong>Napl\u00e1nujte sv\u00e9 podnik\u00e1n\u00ed<\/strong><strong><br><\/strong> \u25ab\ufe0f Definujte c\u00edle, niku a prodejn\u00ed model (Priv\u00e1tn\u00ed zna\u010dka nebo Velkoobchod)<\/p><p class=\"theme-wp-block gb-responsive-230827-identifier\">2\ufe0f\u20e3 <strong>Najd\u011bte svou niku<br><\/strong> \u25ab\ufe0f Vyhn\u011bte se k\u0159ehk\u00fdm\/sez\u00f3nn\u00edm polo\u017ek\u00e1m<br> \u25ab\ufe0f Prozkoumejte trendy a konkurenci<\/p><p class=\"theme-wp-block gb-responsive-922204-identifier\">3\ufe0f\u20e3 <strong>Z\u00edskejte produkty<br><\/strong> \u25ab\ufe0f Pou\u017eijte Alibaba, veletrhy, dodavatele<br> \u25ab\ufe0f Za\u010dn\u011bte s mal\u00fdm mno\u017estv\u00edm, zkontrolujte kvalitu<\/p><p class=\"theme-wp-block gb-responsive-66115-identifier\">4\ufe0f\u20e3 <strong>Vytvo\u0159te sv\u016fj profil prodejce na Amazonu<br><\/strong> \u25ab\ufe0f Nastavte sv\u016fj prodejn\u00ed \u00fa\u010det a ve\u0159ejn\u00fd profil<br> \u25ab\ufe0f Vyberte jednotlivce nebo profesion\u00e1la<\/p><p class=\"theme-wp-block gb-responsive-609945-identifier\">5\ufe0f\u20e3 <strong>Seznamte sv\u00e9 produkty<br><\/strong> \u25ab\ufe0f Napi\u0161te siln\u00e9 inzer\u00e1ty<br> \u25ab\ufe0f Vyberte FBA nebo FBM pln\u011bn\u00ed<\/p><p class=\"theme-wp-block gb-responsive-368436-identifier\">6\ufe0f\u20e3 <strong>Spravujte invent\u00e1\u0159<br><\/strong> \u25ab\ufe0f Pravideln\u011b dopl\u0148ujte<br> \u25ab\ufe0f Vyhn\u011bte se poplatk\u016fm za dlouhodob\u00e9 skladov\u00e1n\u00ed<\/p><p class=\"theme-wp-block gb-responsive-260161-identifier\">7\ufe0f\u20e3 <strong>Z\u00edskejte recenze<br><\/strong> \u25ab\ufe0f Poskytujte skv\u011bl\u00e9 slu\u017eby<br> \u25ab\ufe0f Povzbuzujte pozitivn\u00ed zp\u011btnou vazbu<\/p><p class=\"theme-wp-block gb-responsive-619774-identifier\">8\ufe0f\u20e3 <strong>Optimalizujte ceny<br><\/strong> \u25ab\ufe0f Z\u016fsta\u0148te Buy Box konkurenceschopn\u00ed<br> \u25ab\ufe0f Pou\u017e\u00edvejte chytr\u00e9 n\u00e1stroje pro p\u0159ecen\u011bn\u00ed<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-345628-identifier\">Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky o tom, jak za\u010d\u00edt prod\u00e1vat na Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-827418-identifier\">Pokud se rozhodnete prod\u00e1vat na Amazonu, m\u016f\u017ee to b\u00fdt rozhodn\u011b dobr\u00fd n\u00e1pad, pokud budete dodr\u017eovat kroky ve spr\u00e1vn\u00e9m po\u0159ad\u00ed a ud\u011bl\u00e1te v\u0161e spr\u00e1vn\u011b. Pamatujte, \u017ee Amazon je extr\u00e9mn\u011b konkuren\u010dn\u00ed trh s mnoha rivaly, tak\u017ee se ujist\u011bte, \u017ee moud\u0159e pou\u017e\u00edv\u00e1te strategie p\u0159ecen\u011bn\u00ed a v\u017edy dodr\u017eujte <a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=GLHXEX85MENUE4XF\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pokyny Amazonu<\/a>. \u0160\u0165astn\u00fd prodej!<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-119408-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRevolu\u010dn\u00ed zm\u011bna va\u0161eho p\u0159epracov\u00e1n\u00ed s SELLERLOGIC strategiemi\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZabezpe\u010dte si 14denn\u00ed bezplatnou zku\u0161ebn\u00ed verzi a za\u010dn\u011bte dnes maximalizovat sv\u00e9 B2B a B2C prodeje. Jednoduch\u00e9 nastaven\u00ed, \u017e\u00e1dn\u00e9 z\u00e1vazky.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/mr\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zjistit v\u00edce<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\t\t<p  class=\"theme-wp-block theme-block-heading gb-responsive-292124-identifier h3\">\n\t\t\u010casto kladen\u00e9 ot\u00e1zky\t<\/p>\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1645704169869\"><strong class=\"schema-faq-question\">Jak mohu za\u010d\u00edt prod\u00e1vat na Amazonu bez pen\u011bz?<\/strong> <p class=\"schema-faq-answer\">Za\u010dn\u011bte prod\u00e1vat na Amazonu zdarma pomoc\u00ed modelu FBM. Z\u00edskejte levn\u00e9 nebo zdarma polo\u017eky z domova, z second-hand\u016f nebo dar\u016f. Seznamte je a prod\u00e1vejte, pot\u00e9 reinvestujte zisky do rozvoje sv\u00e9ho podnik\u00e1n\u00ed. Zam\u011b\u0159te se na kvalitn\u00ed inzer\u00e1ty a skv\u011bl\u00e9 z\u00e1kaznick\u00e9 slu\u017eby, abyste vybudovali dynamiku.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1645704205203\"><strong class=\"schema-faq-question\">Jak se mohu nau\u010dit spustit ziskov\u00e9 e-commerce podnik\u00e1n\u00ed s doru\u010den\u00edm na Amazonu?<\/strong> <p class=\"schema-faq-answer\">Nau\u010dte se spustit ziskov\u00e9 podnik\u00e1n\u00ed s doru\u010den\u00edm na Amazonu studiem model\u016f FBA\/FBM, absolvov\u00e1n\u00edm kurz\u016f e-commerce a v\u00fdzkumem konkurence. Vyberte produkty s vysokou popt\u00e1vkou, vytvo\u0159te optimalizovan\u00e9 inzer\u00e1ty a pou\u017e\u00edvejte n\u00e1stroje pro spr\u00e1vu cen a invent\u00e1\u0159e, abyste zv\u00fd\u0161ili zisky.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1645704216931\"><strong class=\"schema-faq-question\">Jak za\u010d\u00edt prod\u00e1vat produkt na Amazonu?<\/strong> <p class=\"schema-faq-answer\">Pokud nejste profesion\u00e1ln\u00ed prodejce, otev\u0159ete si individu\u00e1ln\u00ed \u00fa\u010det na Amazonu, rozhodn\u011bte se, jak\u00e9 produkty prod\u00e1vat, najd\u011bte dodavatele a ujist\u011bte se, \u017ee jsou va\u0161i z\u00e1kazn\u00edci spokojeni s va\u0161\u00edm produktem a dod\u00e1n\u00edm.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1645704227973\"><strong class=\"schema-faq-question\">Jak dlouho trv\u00e1 za\u010d\u00edt prod\u00e1vat na Amazonu?<\/strong> <p class=\"schema-faq-answer\">Za\u010d\u00edt prod\u00e1vat na Amazonu m\u016f\u017ee trvat od n\u011bkolika hodin do n\u011bkolika dn\u016f, v z\u00e1vislosti na tom, jak rychle si nastav\u00edte \u00fa\u010det, seznam\u00edte sv\u00e9 produkty a p\u0159iprav\u00edte se na pln\u011bn\u00ed. Pokud pou\u017e\u00edv\u00e1te FBA, budete pot\u0159ebovat dal\u0161\u00ed \u010das na odesl\u00e1n\u00ed invent\u00e1\u0159e do fulfillment center Amazonu, co\u017e m\u016f\u017ee trvat n\u011bkolik dn\u00ed a\u017e t\u00fdden.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1645704239059\"><strong class=\"schema-faq-question\">Pot\u0159ebuji pozv\u00e1n\u00ed, abych se stal dodavatelem?<\/strong> <p class=\"schema-faq-answer\">Abyste se stali dodavatelem Amazonu, obvykle pot\u0159ebujete pozv\u00e1n\u00ed od Amazonu. Dodavatel\u00e9 jsou vyb\u00edr\u00e1ni Amazonem a proces se li\u0161\u00ed od prodeje p\u0159\u00edmo prost\u0159ednictv\u00edm Seller Central. V\u011bt\u0161ina prodejc\u016f v\u0161ak za\u010d\u00edn\u00e1 jako t\u0159et\u00ed strany a m\u016f\u017ee pozd\u011bji p\u0159ej\u00edt na status dodavatele, pokud bude pozv\u00e1na.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-866573-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed, jak se objevuj\u00ed: \u00a9Visual Generation \u2013 stock.adobe.com \/ \u00a9Visual Generation \u2013 stock.adobe.com \/ \u00a9Fig. 1 @ google.com \/ \u00a9Fig. 2 @ google.com \/ \u00a9Vectorideas \u2013 stock.adobe.com \/ \u00a9Visual Generation \u2013 stock.adobe.com \/ \u00a9Diki \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e se pt\u00e1te, jak za\u010d\u00edt prod\u00e1vat na Amazonu, jednou z prvn\u00edch my\u0161lenek, kter\u00e1 v\u00e1s m\u016f\u017ee napadnout, je, zda neexistuje jin\u00e1 online platforma, kter\u00e1 by byla efektivn\u011bj\u0161\u00ed. No, statistiky mluv\u00ed jasn\u011b. Nap\u0159\u00edklad ve Spojen\u00fdch st\u00e1tech Amazon p\u0159edstavuje v\u00edce ne\u017e t\u0159etinu v\u0161ech eCommerce prodej\u016f. Mnoho prodejc\u016f si tuto platformu vyb\u00edr\u00e1, proto\u017ee je snadn\u00e9 vytvo\u0159it \u00fa\u010det Amazon. Ale<\/p>\n","protected":false},"author":3,"featured_media":19165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921,927],"tags":[],"class_list":["post-108921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vytvo\u0159te obchod na Amazonu a zjist\u011bte, jak za\u010d\u00edt prod\u00e1vat na Amazonu<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak \u00fasp\u011b\u0161n\u011b za\u010d\u00edt prod\u00e1vat na Amazonu. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vytvorte-ucet-amazon-8-krokovy-pruvodce-jak-zacit-prodavat-na-amazonu\/#faq-question-1645704169869\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vytvorte-ucet-amazon-8-krokovy-pruvodce-jak-zacit-prodavat-na-amazonu\/#faq-question-1645704169869\",\"name\":\"Jak mohu za\u010d\u00edt prod\u00e1vat na Amazonu bez pen\u011bz?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Za\u010dn\u011bte prod\u00e1vat na Amazonu zdarma pomoc\u00ed modelu FBM. 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V\u011bt\u0161ina prodejc\u016f v\u0161ak za\u010d\u00edn\u00e1 jako t\u0159et\u00ed strany a m\u016f\u017ee pozd\u011bji p\u0159ej\u00edt na status dodavatele, pokud bude pozv\u00e1na.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108921"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/19165"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}