{"id":108984,"date":"2020-04-09T13:54:00","date_gmt":"2020-04-09T13:54:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/"},"modified":"2020-04-09T13:54:00","modified_gmt":"2020-04-09T13:54:00","slug":"vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/","title":{"rendered":"V\u00e1\u0161 vlastn\u00ed obchod na Amazonu? Zde je n\u00e1vod, jak otev\u0159\u00edt prodejn\u00ed \u00fa\u010det na Amazonu [Krok za krokem]"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-743506-identifier\"><span style=\"font-size:1em\" class=\"has-font-size\">E-commerce se b\u011bhem pandemie rychle vyvinul. Nicm\u00e9n\u011b, i nyn\u00ed, kdy\u017e se k\u0159ivka r\u016fstu pon\u011bkud vyrovn\u00e1v\u00e1, online maloobchod st\u00e1le roste. Nav\u00edc se hranice mezi <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-a-online-nakupovani-v-nemecku-jak-mocny-je-tento-e-commerce-gigant\/\">n\u011bmeck\u00fdm e-commerce<\/a> a kamenn\u00fdm maloobchodem st\u00e1le v\u00edce st\u00edraj\u00ed d\u00edky v\u00fddejn\u00edm m\u00edst\u016fm, doru\u010den\u00ed ve stejn\u00fd den a dal\u0161\u00edm. Mnoho maloobchodn\u00edk\u016f \u00fasp\u011b\u0161n\u011b kombinuje online prodeje a offline podnik\u00e1n\u00ed. Pokud se tak\u00e9 d\u00edv\u00e1te na online maloobchod, nyn\u00ed je ten spr\u00e1vn\u00fd \u010das, a nem\u016f\u017eete se vyhnout ot\u00e1zce, zda za\u010d\u00edt s kompletn\u00ed online p\u0159\u00edtomnost\u00ed, nebo zda je lep\u0161\u00ed m\u00edt vlastn\u00ed obchod na Amazonu.<\/span><\/p><p class=\"theme-wp-block gb-responsive-135019-identifier\"><span style=\"font-size:1em\" class=\"has-font-size\">Ne\u017e se pust\u00edte do divok\u00e9ho akcionismu, m\u011bli byste se bl\u00ed\u017ee pod\u00edvat na v\u00fdhody a nev\u00fdhody dvou model\u016f online maloobchodu. Je to jako koup\u011b auta: jeden \u010dlov\u011bk je spokojen\u00fd s obratn\u00fdm miniautem, zat\u00edmco jin\u00fd pot\u0159ebuje prostorn\u00e9 kombi.<\/span><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-394210-identifier\">Kolik jste ochotni investovat?<\/h3><p class=\"theme-wp-block gb-responsive-732327-identifier\">Vlastn\u00ed online maloobchod nebo obchod na Amazonu \u2013 oboj\u00ed stoj\u00ed pen\u00edze a m\u00e1 sv\u00e9 v\u00fdhody a nev\u00fdhody. Je v\u0161ak z\u0159ejm\u00e9, \u017ee investice do vlastn\u00edho online obchodu daleko p\u0159evy\u0161uje n\u00e1klady na zalo\u017een\u00ed prodejn\u00edho \u00fa\u010dtu na Amazonu. Mus\u00edte zv\u00e1\u017eit n\u011bkter\u00e1 n\u00e1kladn\u00e1 rozhodnut\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-142545-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-856460-identifier\">Jak\u00e9 existuj\u00ed syst\u00e9my obchod\u016f a jak funguj\u00ed?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-928634-identifier\">Mohu se spolehnout na hotov\u00e9 cloudov\u00e9 \u0159e\u0161en\u00ed, nebo bych m\u011bl zvolit p\u0159izp\u016fsoben\u00e9 \u0159e\u0161en\u00ed pro sv\u016fj sortiment produkt\u016f?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-398857-identifier\">Mus\u00edm zv\u00fd\u0161it svou skladovac\u00ed kapacitu?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-736959-identifier\">Kter\u00fd platebn\u00ed syst\u00e9m se nejl\u00e9pe hod\u00ed do konceptu?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-47309-identifier\">atd. atd.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-630223-identifier\">Krom\u011b toho existuj\u00ed zna\u010dn\u00e9 \u010d\u00e1stky na nastaven\u00ed a vytvo\u0159en\u00ed produktov\u00fdch str\u00e1nek, stejn\u011b jako vysok\u00e9 \u010dasov\u00e9 a n\u00e1kladov\u00e9 v\u00fddaje na marketing, SEO a SEA. V z\u00e1vislosti na rozsahu va\u0161eho maloobchodn\u00edho podnik\u00e1n\u00ed a zbo\u017e\u00ed, kter\u00e9 nab\u00edz\u00edte, se \u010d\u00e1stky s p\u011bti \u010d\u00edslicemi mohou rychle nas\u010d\u00edtat. Provoz a nezbytn\u00fd dal\u0161\u00ed rozvoj tak\u00e9 stoj\u00ed pen\u00edze. Pokud zvol\u00edte cloudov\u00e9 \u0159e\u0161en\u00ed, mohou se uplatnit m\u011bs\u00ed\u010dn\u00ed z\u00e1kladn\u00ed poplatky, transak\u010dn\u00ed n\u00e1klady a poplatky za integraci platebn\u00edch \u0159e\u0161en\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-707846-identifier\">Ve srovn\u00e1n\u00ed jsou po\u010d\u00e1te\u010dn\u00ed n\u00e1klady a \u010das, kter\u00fd je t\u0159eba investovat do pou\u017e\u00edv\u00e1n\u00ed prodejn\u00ed platformy Amazon, pom\u011brn\u011b n\u00edzk\u00e9. T\u00e9m\u011b\u0159 nepot\u0159ebujete \u017e\u00e1dn\u00fd po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l pro sv\u016fj vlastn\u00ed obchod na Amazonu a \u00fasil\u00ed o vytv\u00e1\u0159en\u00ed nab\u00eddek v zaveden\u00e9m a snadno naleziteln\u00e9m ekosyst\u00e9mu je zvl\u00e1dnuteln\u00e9. Samoz\u0159ejm\u011b, \u017ee zde tak\u00e9 vznikaj\u00ed n\u00e1klady, ale jsou relativn\u011b n\u00edzk\u00e9. Amazon si v\u0161ak \u00fa\u010dtuje poplatky a provize za p\u0159\u00edtomnost nab\u00eddek na sv\u00e9m vlastn\u00edm trhu. Tak\u017ee <a href=\"https:\/\/sellercentral.amazon.de\/help\/hub\/reference\/external\/GYND54PM5WB84UM?ref=efph_GYND54PM5WB84UM_cont_200336920&amp;locale=de-DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">prodejn\u00ed poplatky v\u011bt\u0161iny kategori\u00ed se pohybuj\u00ed mezi 7 % a 15 %<\/a>. Krom\u011b toho je zde m\u011bs\u00ed\u010dn\u00ed poplatek 39 eur.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-643210-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/naklady-na-amazon-fba-vsechny-poplatky-za-rok-2025-na-jednom-miste\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140940\/amazon-fba-kosten-gebuehren-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA: Kosten f\u00fcr Veraund Geb\u00fchren, die jeder H\u00e4ndler kennen muss\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/naklady-na-amazon-fba-vsechny-poplatky-za-rok-2025-na-jednom-miste\/\">N\u00e1klady na Amazon FBA: V\u0161echny poplatky za rok 2025 na jednom m\u00edst\u011b<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Jak mohou obchodn\u00edci spr\u00e1vn\u011b vypo\u010d\u00edtat n\u00e1klady, kter\u00e9 FBA vznikaj\u00ed, aby na nich mohli zalo\u017eit sv\u00e9 kalkulace? V tomto blogov\u00e9m p\u0159\u00edsp\u011bvku konkr\u00e9tn\u011b zd\u016fraz\u0148ujeme z\u00e1kladn\u00ed finan\u010dn\u00ed v\u00fddaje, kter\u00e9 si ka\u017ed\u00fd obchodn\u00edk mus\u00ed napl\u00e1novat.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-255805-identifier\">Amazon je nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed prodejn\u00ed platformou na sv\u011bt\u011b a nab\u00edz\u00ed p\u0159\u00edstup k velmi \u0161irok\u00e9 z\u00e1kaznick\u00e9 z\u00e1kladn\u011b. P\u0159esto jako prodejce mus\u00edte investovat spoustu pr\u00e1ce, pokud chcete skute\u010dn\u011b usp\u011bt. Pokud chcete sv\u00e9 produkty na Amazonu v\u00fdrazn\u011b um\u00edstit, neobejdete se bez <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/inzerujte-na-amazonu-v-roce-2025-vse-co-potrebujete-vedet\/\">Amazon Advertising<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-605328-identifier\">V tomto srovn\u00e1n\u00ed m\u016f\u017eete vid\u011bt, \u017ee rozhodnut\u00ed mezi Amazonem a online obchodem siln\u011b z\u00e1vis\u00ed na tom, zda a kolik zdroj\u016f m\u00e1te k dispozici a jak dlouho m\u016f\u017eete vydr\u017eet po\u010d\u00e1te\u010dn\u00ed obdob\u00ed bez p\u0159\u00edjm\u016f.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-323024-identifier\">Vlastn\u00ed obchod na Amazonu vs. online obchod: V\u00fdhody a nev\u00fdhody<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-404207-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1.jpeg\" alt=\"Na Amazonu je vlastn\u00ed obchod rychle nastaven.\" class=\"wp-image-56634\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-183031-identifier\">Jak vysok\u00fd je skute\u010dn\u00fd zisk, nelze ur\u010dit jednoduch\u00fdm v\u00fdpo\u010dtem &#8220;prodejn\u00ed cena minus n\u00e1kupn\u00ed cena.&#8221; Konkurence, technick\u00e1 realizace, pr\u016fb\u011b\u017en\u00e9 n\u00e1klady (skladov\u00e1n\u00ed, balen\u00ed, doprava, pracovn\u00ed s\u00edla atd.), marketing, z\u00e1kaznick\u00fd servis \u2013 to v\u0161e hraje v\u00fdznamnou roli p\u0159i v\u00fdpo\u010dtu zisku.<\/p><p class=\"theme-wp-block gb-responsive-581437-identifier\">Ve vlastn\u00edm online obchod\u011b m\u00e1te kontrolu, o tom nen\u00ed pochyb. Z\u00e1kazn\u00edk je m\u00e9n\u011b citliv\u00fd na cenu, konkurent v\u00e1m nen\u00ed p\u0159\u00edmo za patami a vy si uchov\u00e1v\u00e1te cel\u00fd zisk. Nicm\u00e9n\u011b tak\u00e9 nesete ve\u0161ker\u00e9 riziko: Vyplat\u00ed se va\u0161e investice do budov\u00e1n\u00ed obchodu? Dok\u00e1\u017eete p\u0159il\u00e1kat dostatek z\u00e1kazn\u00edk\u016f? Funguj\u00ed logistika a pln\u011bn\u00ed objedn\u00e1vek? S vlastn\u00edm online obchodem m\u016f\u017eete ide\u00e1ln\u011b budovat svou zna\u010dku a udr\u017eovat loaj\u00e1ln\u00ed z\u00e1kazn\u00edky, ale to je velmi n\u00e1ro\u010dn\u00e9 na zdroje.<\/p><p class=\"theme-wp-block gb-responsive-256598-identifier\">Nyn\u00ed k vlastn\u00edmu obchodu na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-643500-identifier\">Na trhu se hem\u017e\u00ed tis\u00edce online maloobchodn\u00edk\u016f, tak\u017ee konkurence je extr\u00e9mn\u011b vysok\u00e1 a z\u00e1kazn\u00edk je citliv\u00fd na cenu! Nab\u00eddky jsou \u010dasto velmi podobn\u00e9, a v t\u00e9to situaci \u010dasto rozhoduje cena \u2013 nicm\u00e9n\u011b, <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/repricer-na-amazonu-podle-studie-jsou-to-nejuspesnejsi-metody-pro-ziskani-buy-box\/\">ne nutn\u011b ta nejni\u017e\u0161\u00ed, jak ji\u017e prok\u00e1zala studie Northeastern University Boston<\/a>. Profil hodnocen\u00ed prodejce, rychl\u00e9 doru\u010den\u00ed a v\u00fdhodn\u00e1 prodejn\u00ed cena v\u00fdznamn\u011b p\u0159isp\u00edvaj\u00ed k zisku Buy Box na Amazonu. Proto\u017ee n\u011bkter\u00e9 z t\u011bchto \u00fakol\u016f m\u016f\u017ee pokr\u00fdt vlastn\u00ed slu\u017eba trhu Fulfillment by Amazon. Tak\u00e9 nemus\u00edte ru\u010dn\u011b nastavovat cenu; m\u016f\u017ee b\u00fdt snadno a pln\u011b automaticky p\u0159izp\u016fsobena tr\u017en\u00ed situaci prost\u0159ednictv\u00edm <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejvetsich-chyb-v-preceneni\/\">vyu\u017eit\u00ed Repricer<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-111504-identifier\">Exkurz: Co je Buy Box?<\/h3><p class=\"theme-wp-block gb-responsive-786061-identifier\">Buy Box, v n\u011bmeck\u00e9m poli n\u00e1kupn\u00edho ko\u0161\u00edku, je vizu\u00e1ln\u011b n\u00e1padn\u00e1 \u017elut\u00e1 krabice s n\u00e1pisem &#8220;P\u0159idat do ko\u0161\u00edku,&#8221; kterou m\u016f\u017eete vid\u011bt na ka\u017ed\u00e9 str\u00e1nce s podrobnostmi o produktu na Amazonu. Buy Box zaru\u010duje vysokou viditelnost polo\u017eek p\u0159\u00edslu\u0161n\u00e9ho online maloobchodn\u00edka a t\u00edm optimalizuje prodejn\u00ed \u010d\u00edsla na trhu. Proto\u017ee pouze jeden maloobchodn\u00edk se sv\u00fdm produktem se objevuje v Buy Box a z\u00edsk\u00e1v\u00e1 v\u0161echny prodeje, kter\u00e9 prob\u00edhaj\u00ed p\u0159ibli\u017en\u011b z 90 % prost\u0159ednictv\u00edm pole n\u00e1kupn\u00edho ko\u0161\u00edku. Vzhledem k t\u00e9to vyhl\u00eddce je um\u00edst\u011bn\u00ed za mal\u00fdm \u017elut\u00fdm tla\u010d\u00edtkem na str\u00e1nce s podrobnostmi o produktu odpov\u00eddaj\u00edc\u00edm zp\u016fsobem vyhled\u00e1van\u00e9 mezi online maloobchodn\u00edky.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-990893-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejdulezitejsich-kriterii-pro-ziskani-buyboxu-na-amazonu-a-jak-udrzet-sve-metriky-pod-kontrolou\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die BuyBox zu gewinnen, ist auf Amazon nicht einfach, denn die Konkurrenz ist riesig.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejdulezitejsich-kriterii-pro-ziskani-buyboxu-na-amazonu-a-jak-udrzet-sve-metriky-pod-kontrolou\/\">14 nejd\u016fle\u017eit\u011bj\u0161\u00edch krit\u00e9ri\u00ed pro z\u00edsk\u00e1n\u00ed BuyBoxu na Amazonu a jak udr\u017eet sv\u00e9 metriky pod kontrolou<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Jak to, \u017ee n\u011bkter\u00e9 nab\u00eddky jsou na Amazonu viditeln\u00e9, zat\u00edmco jin\u00e9 se v Buy Box neobjevuj\u00ed? Krit\u00e9ria pro z\u00edsk\u00e1n\u00ed mal\u00e9ho \u017elut\u00e9ho pole jsou nejl\u00e9pe st\u0159e\u017een\u00fdm tajemstv\u00edm online giganta a kvalifikac\u00ed pro Buy Box.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-876918-identifier\">Samoz\u0159ejm\u011b, \u017ee to v\u0161e tak\u00e9 n\u011bco stoj\u00ed. I kdy\u017e poplatky a provize sni\u017euj\u00ed zisk na jednotliv\u00fdch polo\u017ek\u00e1ch, maj\u00ed tak\u00e9 pozitivn\u00ed aspekt: jsou v st\u0159edn\u011bdob\u00e9m horizontu rozumn\u011b p\u0159edv\u00eddateln\u00e9. Jinak z\u016fst\u00e1v\u00e1te na bezpe\u010dn\u00e9 stran\u011b p\u0159i <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/successfully-selling-on-amazon-here-s-how-in-2025\/\">prodeji na Amazonu<\/a>. Plat\u00edte poplatky a na opl\u00e1tku se m\u016f\u017eete spolehnout na b\u011b\u017e\u00edc\u00ed software a funguj\u00edc\u00ed zpracov\u00e1n\u00ed. \u017d\u00e1dn\u00e1 p\u0159ekvapen\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291288-identifier\">P\u0159ehled v\u00fdhod a nev\u00fdhod<\/h2><p class=\"theme-wp-block gb-responsive-949198-identifier\">Abychom v\u00e1m usnadnili v\u00fdb\u011br, shrnuli jsme v\u0161echny aspekty obou obchodn\u00edch model\u016f do n\u00e1sleduj\u00edc\u00ed kontroln\u00edho seznamu.<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Krit\u00e9rium<\/strong><\/td><td><strong>Vlastn\u00ed online obchod<\/strong><\/td><td><strong>Vlastn\u00ed obchod na Amazonu<\/strong><\/td><\/tr><tr><td>Investice na zah\u00e1jen\u00ed<\/td><td>Po\u010d\u00e1te\u010dn\u00ed investice do vlastn\u00edho online obchodu se m\u016f\u017ee rychle vy\u0161plhat na \u010d\u00e1stky s p\u011bti \u010d\u00edslicemi v z\u00e1vislosti na va\u0161em obchodn\u00edm podnik\u00e1n\u00ed. \u010cekaj\u00ed v\u00e1s n\u011bkter\u00e9 n\u00e1kladn\u00e9 \u00fakoly: v\u00fdb\u011br a konfigurace syst\u00e9mu obchodu, nastaven\u00ed a vytvo\u0159en\u00ed produktov\u00fdch str\u00e1nek v\u010detn\u011b text\u016f a obr\u00e1zk\u016f, stejn\u011b jako vysok\u00e9 \u010dasov\u00e9 a n\u00e1kladov\u00e9 v\u00fddaje na marketing, SEO a SEA.<\/td><td>Nastaven\u00ed vlastn\u00edho obchodu na Amazonu je jednoduch\u00e9 a nevy\u017eaduje obrovsk\u00e9 investi\u010dn\u00ed n\u00e1klady. \u010cas, kter\u00fd je t\u0159eba investovat do pou\u017e\u00edv\u00e1n\u00ed Amazonu, je zvl\u00e1dnuteln\u00fd a \u00fasil\u00ed o vytv\u00e1\u0159en\u00ed nab\u00eddek v zaveden\u00e9m ekosyst\u00e9mu je relativn\u011b n\u00edzk\u00e9.<\/td><\/tr><tr><td>Pr\u016fb\u011b\u017en\u00e9 n\u00e1klady<\/td><td>Pokud zvol\u00edte cloudov\u00e9 \u0159e\u0161en\u00ed, mohou se uplatnit m\u011bs\u00ed\u010dn\u00ed z\u00e1kladn\u00ed poplatky, transak\u010dn\u00ed n\u00e1klady a poplatky za integraci platebn\u00edch \u0159e\u0161en\u00ed. Existuj\u00ed tak\u00e9 odpov\u00eddaj\u00edc\u00ed n\u00e1klady na vlastnoru\u010dn\u011b vyvinut\u00fd online obchod na implementaci, pr\u016fb\u011b\u017en\u00fd provoz, spr\u00e1vu z\u00e1sob, balen\u00ed, dopravu, marketing, z\u00e1kaznick\u00fd servis a nezbytnou pracovn\u00ed s\u00edlu.<\/td><td>Amazon si \u00fa\u010dtuje poplatky a provize za prodej produkt\u016f. Tak\u017ee pro v\u011bt\u0161inu produktov\u00fdch kategori\u00ed se prodejn\u00ed poplatky pohybuj\u00ed kolem 15 %. Krom\u011b toho je zde m\u011bs\u00ed\u010dn\u00ed poplatek 39 eur. V\u00fdhoda: Technologie, skladov\u00e1n\u00ed, pln\u011bn\u00ed objedn\u00e1vek, z\u00e1kaznick\u00fd servis atd. jsou zaji\u0161\u0165ov\u00e1ny Amazonem va\u0161\u00edm jm\u00e9nem.<\/td><\/tr><tr><td>Marketing<\/td><td>P\u0159ipravte se na obdob\u00ed bez p\u0159\u00edjm\u016f hned na za\u010d\u00e1tku. Aby se nov\u00fd online obchod stal zn\u00e1m\u00fdm, mus\u00edte po\u010d\u00edtat s vysok\u00fdmi \u010dasov\u00fdmi v\u00fddaji a n\u00e1klady na reklamu, soci\u00e1ln\u00ed m\u00e9dia, marketing, SEA atd. Nicm\u00e9n\u011b, tyto investice se v dlouhodob\u00e9m horizontu vyplat\u00ed.<\/td><td>Amazon je T\u00cdM vyhled\u00e1va\u010dem pro online nakupov\u00e1n\u00ed. Prodejn\u00ed platforma poskytuje p\u0159\u00edstup k velmi \u0161irok\u00e9 z\u00e1kaznick\u00e9 z\u00e1kladn\u011b. Nicm\u00e9n\u011b, va\u0161e polo\u017eky se samy neprod\u00e1vaj\u00ed. Rychlej\u0161\u00edho startu m\u016f\u017eete dos\u00e1hnout v\u00fdrazn\u00fdm um\u00edst\u011bn\u00edm sv\u00fdch nab\u00eddek prost\u0159ednictv\u00edm Amazon PPC.<\/td><\/tr><tr><td>Mo\u017enosti designu<\/td><td>M\u00e1te plnou kontrolu nad obrazem sv\u00e9 zna\u010dky \u2013 rozvr\u017een\u00ed obchodu, design produkt\u016f, dal\u0161\u00ed funkce pro udr\u017een\u00ed z\u00e1kazn\u00edk\u016f atd. jsou zcela ve va\u0161ich rukou.<\/td><td>Na Amazonu m\u00e1te \u010d\u00e1ste\u010dn\u011b velmi rigidn\u00ed struktury a t\u00e9m\u011b\u0159 nem\u016f\u017eete nic zm\u011bnit v popisu produktu (nap\u0159. u komer\u010dn\u00edho zbo\u017e\u00ed). Pokud v\u0161ak chcete v\u00edce flexibility, m\u016f\u017eete si tak\u00e9 zaregistrovat vlastn\u00ed zna\u010dku.<\/td><\/tr><tr><td>Budov\u00e1n\u00ed zna\u010dky a udr\u017een\u00ed z\u00e1kazn\u00edk\u016f<\/td><td>Udr\u017een\u00ed z\u00e1kazn\u00edk\u016f a budov\u00e1n\u00ed zna\u010dky jsou ve va\u0161ich rukou \u2013 s dobrou kvalitou produkt\u016f, p\u0159\u00e1telsk\u00fdm servisem, rychl\u00fdm doru\u010den\u00edm a spolehlivost\u00ed si z\u00e1kazn\u00edci zapamatuj\u00ed va\u0161e jm\u00e9no a znovu u v\u00e1s nakoup\u00ed.<\/td><td>Loajalita z\u00e1kazn\u00edk\u016f pat\u0159\u00ed Amazonu, nikoli v\u00e1m jako online maloobchodn\u00edkovi. Zde z\u00e1le\u017e\u00ed pouze na nejlep\u0161\u00ed cen\u011b, nejlep\u0161\u00edm hodnot\u00edc\u00edm profilu a nejlep\u0161\u00edm servisu.<\/td><\/tr><tr><td>Zisk a Mar\u017ee<\/td><td>Ziskov\u00e1 mar\u017ee v online obchod\u011b je zn\u00e1ma jako vy\u0161\u0161\u00ed ne\u017e p\u0159i prodeji na Amazonu. Nicm\u00e9n\u011b mnoho n\u00e1klad\u016f nelze rozd\u011blit na jednotliv\u00e9 transakce. Teprve p\u0159i v\u00fdpo\u010dtu p\u0159\u00edjm\u016f a v\u00fddaj\u016f lze ur\u010dit skute\u010dnou mar\u017ei.<\/td><td>Poplatky a provize sni\u017euj\u00ed ziskovou mar\u017ei jednotliv\u00fdch polo\u017eek, ale jsou rozumn\u011b p\u0159edv\u00eddateln\u00e9 ve st\u0159edn\u011bdob\u00e9m horizontu. Automatizac\u00ed jednotliv\u00fdch proces\u016f, jako jsou \u00fapravy cen, lze tak\u00e9 z\u00edskat Buy Box s vy\u0161\u0161\u00ed cenou.<\/td><\/tr><\/tbody><\/table><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-463349-identifier\">Otev\u0159ete si vlastn\u00ed obchod na Amazonu \u2013 krok za krokem k profesion\u00e1ln\u00edmu prodejn\u00edmu \u00fa\u010dtu<\/h2><p class=\"theme-wp-block gb-responsive-689384-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-955332-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1.jpeg\" alt=\"Vlastn\u00ed obchod na Amazonu: Jak otev\u0159\u00edt sv\u016fj prodejn\u00ed \u00fa\u010det.\" class=\"wp-image-56637\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-425766-identifier\">P\u0159edpokl\u00e1d\u00e1me, \u017ee ji\u017e m\u00e1te u\u017eivatelsk\u00fd \u00fa\u010det u Amazonu. V\u011bt\u0161ina online nakupuj\u00edc\u00edch si objednala n\u011bco z Amazonu alespo\u0148 jednou. Pokud nem\u00e1te podnik\u00e1n\u00ed nebo \u00fa\u010det registrovan\u00fd u Amazonu, m\u011bli byste se nejprve zam\u011b\u0159it na tyto dva kroky.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793676-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-783591-identifier\">P\u0159ihlaste se ke sv\u00e9mu \u00fa\u010dtu. Vpravo naho\u0159e vedle vyhled\u00e1vac\u00edho panelu najdete sv\u016fj profil. Klikn\u011bte na <strong>&#8220;M\u016fj \u00fa\u010det&#8221;<\/strong>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828745-identifier\">Na p\u0159ehledov\u00e9 str\u00e1nce najdete odkaz <strong>&#8220;Prod\u00e1vejte na Amazonu&#8221;<\/strong> n\u00ed\u017ee. Klikn\u011bte na n\u011bj.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-470991-identifier\">Na n\u00e1sleduj\u00edc\u00ed str\u00e1nce klikn\u011bte na <strong>&#8220;Registrovat&#8221;<\/strong>, abyste zah\u00e1jili proces. Mo\u017en\u00e1 se budete muset znovu p\u0159ihl\u00e1sit ke sv\u00e9mu \u00fa\u010dtu Amazon nebo vytvo\u0159it nov\u00fd \u00fa\u010det. Pokud chcete v\u00e1\u017en\u011b obchodovat na Amazonu, je lep\u0161\u00ed zvolit druhou mo\u017enost.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-617721-identifier\">Nyn\u00ed si vyberte <strong>typ \u00fa\u010dtu<\/strong>: Pro v\u011bt\u0161inu prodejc\u016f je spr\u00e1vnou volbou profesion\u00e1ln\u00ed prodejn\u00ed \u00fa\u010det. Ti, kte\u0159\u00ed prod\u00e1vaj\u00ed pouze m\u00e1lo (max. 40 objedn\u00e1vek\/m\u011bs\u00edc) a cht\u011bj\u00ed to vyzkou\u0161et, mohou tak\u00e9 za\u010d\u00edt jako jednotliv\u00fd prodejce.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-602250-identifier\">Uve\u010fte zemi, kde se nach\u00e1z\u00ed va\u0161e <strong>podnik\u00e1n\u00ed<\/strong>, nap\u0159\u00edklad N\u011bmecko.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435237-identifier\">Krom\u011b toho Amazon vy\u017eaduje <strong>podnikatelskou strukturu<\/strong> a tak\u00e9 <strong>n\u00e1zev podnik\u00e1n\u00ed<\/strong>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853805-identifier\">D\u00e1le budou shrom\u00e1\u017ed\u011bny <strong>platebn\u00ed \u00fadaje<\/strong>. To zahrnuje bankovn\u00ed \u00fa\u010det, faktura\u010dn\u00ed adresu a informace o kreditn\u00ed kart\u011b.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-786631-identifier\">Pot\u00e9 se rozhodn\u011bte, jak chcete nastavit svou <strong>logistiku<\/strong>. Ti, kte\u0159\u00ed je\u0161t\u011b nemaj\u00ed vlastn\u00ed pln\u011bn\u00ed, mohou vyu\u017e\u00edt \u0159e\u0161en\u00ed Amazonu a p\u0159idat FBA. S FBM si skladov\u00e1n\u00ed a dopravu zaji\u0161\u0165ujete sami.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305338-identifier\">Nyn\u00ed zadejte <strong>n\u00e1zev pro sv\u016fj \u00fa\u010det<\/strong>. To by m\u011blo b\u00fdt dob\u0159e promy\u0161len\u00e9, proto\u017ee n\u00e1zev se objev\u00ed na str\u00e1nk\u00e1ch s podrobnostmi o produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-898635-identifier\">D\u00e1le Amazon po\u017eaduje adresu a tak\u00e9 <strong>kontaktn\u00ed \u00fadaje<\/strong> pro z\u00e1kaznick\u00fd servis. Mus\u00edte tak\u00e9 poskytnout osobn\u00ed informace, jako je va\u0161e adresa a kontaktn\u00ed mo\u017enosti. Krom\u011b toho Amazon vy\u017eaduje informace o tom, zda m\u00e1te ekonomick\u00e9 opr\u00e1vn\u011bn\u00ed jednat jm\u00e9nem spole\u010dnosti. K ov\u011b\u0159en\u00ed budete pot\u0159ebovat sv\u00e9 identifika\u010dn\u00ed doklady pro tento krok.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-156704-identifier\">V posledn\u00edm kroku se <strong>ov\u011b\u0159\u00edte<\/strong> prost\u0159ednictv\u00edm SMS nebo slu\u017eby zp\u011btn\u00e9ho vol\u00e1n\u00ed.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-126316-identifier\">Pokud byly v\u0161echny informace nyn\u00ed spr\u00e1vn\u011b zaznamen\u00e1ny, m\u016f\u017eete nyn\u00ed proces dokon\u010dit kliknut\u00edm na &#8220;Dokon\u010dit registraci&#8221;. V\u00e1\u0161 prodejn\u00ed \u00fa\u010det je nyn\u00ed vytvo\u0159en a m\u016f\u017eete za\u010d\u00edt napl\u0148ovat sv\u016fj vlastn\u00ed obchod na Amazonu \u017eivotem. Nicm\u00e9n\u011b, ne\u017e budete moci uv\u00e1d\u011bt produkty a skute\u010dn\u011b obchodovat, potrv\u00e1 to je\u0161t\u011b chv\u00edli, proto\u017ee Amazon nejprve zkontroluje v\u0161echny informace a dokumenty.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-809924-identifier\">FBA vs. FBM<\/h3><p class=\"theme-wp-block gb-responsive-799718-identifier\">M\u00edt vlastn\u00ed obchod na Amazonu tak\u00e9 vyvol\u00e1v\u00e1 ot\u00e1zku, zda chcete vyu\u017e\u00edt Fulfillment by Amazon (FBA), nebo zda chcete logistiku zaji\u0161\u0165ovat sami \u2013 co\u017e se na Amazonu ozna\u010duje jako Fulfillment by Merchant (FBM). Na prvn\u00ed pohled se to zd\u00e1 b\u00fdt velk\u00e9 rozhodnut\u00ed, ale p\u0159i bli\u017e\u0161\u00edm zkoum\u00e1n\u00ed by to m\u011blo b\u00fdt pro v\u011bt\u0161inu nov\u00e1\u010dk\u016f snadno zodpov\u011bditeln\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-462283-identifier\">Je va\u0161e vlastn\u00ed logistika v\u010detn\u011b skladov\u00e1n\u00ed, vychyst\u00e1v\u00e1n\u00ed a balen\u00ed, z\u00e1kaznick\u00e9ho servisu a spr\u00e1vy vratek k dispozici, a m\u016f\u017eete zajistit rychl\u00e9 dod\u00e1n\u00ed? Pak by pro v\u00e1s mohla b\u00fdt mo\u017enost vlastn\u00edho zas\u00edl\u00e1n\u00ed prost\u0159ednictv\u00edm FBM na Amazonu tak\u00e9 vhodn\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-153629-identifier\">Pokud tomu tak nen\u00ed a museli byste nejprve vybudovat takov\u00e9 struktury, pak je FBA pravd\u011bpodobn\u011b lep\u0161\u00ed volbou pro v\u00e1s na za\u010d\u00e1tku. Pokud vyu\u017e\u00edv\u00e1te program FBA, pak <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/odeslani-zbozi-fba-na-amazon-takto-vase-prichozi-zasilka-bezpecne-dorazi-do-skladu\/\">ode\u0161lete sv\u00e9 zbo\u017e\u00ed do skladu Amazonu<\/a> a postar\u00e1te se o marketing sv\u00fdch produkt\u016f. Pln\u011bn\u00ed, na druh\u00e9 stran\u011b, zaji\u0161\u0165uje Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853941-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-177459-identifier\">skladov\u00e1n\u00ed v logistick\u00e9m centru<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771744-identifier\">vyb\u00edr\u00e1n\u00ed produkt\u016f po obdr\u017een\u00ed objedn\u00e1vky<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-751543-identifier\">balen\u00ed objedn\u00e1vky p\u0159ed odesl\u00e1n\u00edm<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865768-identifier\">odes\u00edl\u00e1n\u00ed produkt\u016f podle standardu Prime<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-834399-identifier\">z\u00e1kaznick\u00fd servis v mnoha r\u016fzn\u00fdch jazyc\u00edch<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-575941-identifier\">spr\u00e1va vratek v p\u0159\u00edpad\u011b jak\u00fdchkoli probl\u00e9m\u016f, jako jsou vady<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-250485-identifier\">To je velmi pohodln\u00e9 a zejm\u00e9na pom\u00e1h\u00e1 men\u0161\u00edm maloobchodn\u00edk\u016fm zajistit vysokou kvalitu pln\u011bn\u00ed, co\u017e je pro nov\u00e9 prodejce na Amazonu s vlastn\u00edm zas\u00edl\u00e1n\u00edm obt\u00ed\u017en\u00e9 dos\u00e1hnout.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-903770-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/konecny-pruvodce-amazon-fba-krok-za-krokem-k-vlastnimu-podnikani-vcetne-kontrolniho-seznamu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142932\/amazon-fba-anleitung-1-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die ultimative Amazon FBA-Anleitung f\u00fcr Ihren Gesch\u00e4ftserfolg\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/konecny-pruvodce-amazon-fba-krok-za-krokem-k-vlastnimu-podnikani-vcetne-kontrolniho-seznamu\/\">Kone\u010dn\u00fd pr\u016fvodce Amazon FBA: Krok za krokem k vlastn\u00edmu podnik\u00e1n\u00ed! [V\u010detn\u011b kontroln\u00edho seznamu]<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Pro mnoh\u00e9 je podnik\u00e1n\u00ed snem na cel\u00fd \u017eivot: b\u00fdt sv\u00fdm vlastn\u00edm \u0161\u00e9fem, v\u00e9st zam\u011bstnance, uv\u00e9st vysn\u011bn\u00fd produkt na trh&#8230; Ale za\u010d\u00e1tek je \u010dasto obt\u00ed\u017en\u00fd, nejen finan\u010dn\u011b, ale tak\u00e9 organiza\u010dn\u011b. P\u0159e\u010dt\u011bte si zde, jak krok za krokem rozjet sv\u00e9 podnik\u00e1n\u00ed na Amazon &#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-116373-identifier\"><strong>Nev\u00fdhody FBA<\/strong><\/p><p class=\"theme-wp-block gb-responsive-478634-identifier\">Samoz\u0159ejm\u011b, FBA m\u00e1 tak\u00e9 nev\u00fdhodn\u00e9 aspekty pro v\u00e1\u0161 vlastn\u00ed obchod na Amazonu. P\u0159\u00edslu\u0161n\u00e9 poplatky za slu\u017ebu jsou ode\u010d\u00edt\u00e1ny za ka\u017edou objedn\u00e1vku, co\u017e je t\u0159eba zohlednit ve v\u00fdpo\u010dtu cen, aby byla zaji\u0161t\u011bna adekv\u00e1tn\u00ed mar\u017ee. Krom\u011b toho tak\u00e9 Amazon d\u011bl\u00e1 chyby \u2013 tzv. FBA chyby. Nap\u0159\u00edklad mohou b\u00fdt produkty b\u011bhem p\u0159epravn\u00edho procesu po\u0161kozeny, co\u017e je \u010din\u00ed neprodejn\u00fdmi. V tomto p\u0159\u00edpad\u011b m\u00e1 prodejce, kter\u00e9mu polo\u017eka nakonec pat\u0159\u00ed, n\u00e1rok na od\u0161kodn\u011bn\u00ed. Bohu\u017eel, Amazon neprov\u00e1d\u00ed n\u00e1hrady spolehliv\u011b, tak\u017ee prodejci se teoreticky mus\u00ed postarat o pod\u00e1n\u00ed \u017e\u00e1dosti sami.<\/p><p class=\"theme-wp-block gb-responsive-646719-identifier\">Na\u0161t\u011bst\u00ed existuje na trhu jednoduch\u00e9 \u0159e\u0161en\u00ed pro toto. S SELLERLOGIC Lost &#038; Found plnou slu\u017ebou se spr\u00e1va vratek st\u00e1v\u00e1 hra\u010dkou: \u017e\u00e1dn\u00e9 hodiny proch\u00e1zen\u00ed FBA zpr\u00e1vami, \u017e\u00e1dn\u00e9 \u00fanavn\u00e9 shroma\u017e\u010fov\u00e1n\u00ed v\u0161ech informac\u00ed pro p\u0159\u00edpad, \u017e\u00e1dn\u00e9 kop\u00edrov\u00e1n\u00ed a vkl\u00e1d\u00e1n\u00ed do Seller Central, a p\u0159edev\u0161\u00edm \u017e\u00e1dn\u00e1 nervy dr\u00e1saj\u00edc\u00ed komunikace s Amazonem.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-876017-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-497781-identifier\">Jednoduch\u00e9 a bez n\u00e1mahy: po\u017eadujte v\u00edce, vyjedn\u00e1vejte m\u00e9n\u011b. Lost &#038; Found se postar\u00e1 o v\u0161e za v\u00e1s.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351922-identifier\">\u00daspora \u010dasu a podpora AI: Nechte Lost &#038; Found vykonat pr\u00e1ci, zat\u00edmco se postar\u00e1te o sv\u00e9 podnik\u00e1n\u00ed nebo si u\u017e\u00edv\u00e1te u\u0161et\u0159en\u00fd \u010das. Syst\u00e9m podporovan\u00fd AI zaji\u0161\u0165uje hladk\u00fd proces.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-251893-identifier\">Automatizovan\u00e1 anal\u00fdza pro maxim\u00e1ln\u00ed n\u00e1hrady: Sledujte v\u0161echny sv\u00e9 FBA transakce na pozad\u00ed a najd\u011bte FBA chyby pln\u011b automaticky.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230952-identifier\">Historick\u00e1 anal\u00fdza: FBA chyby lze uplatnit zp\u011bt a\u017e na 18 m\u011bs\u00edc\u016f. Lost &#038; Found pokr\u00fdv\u00e1 cel\u00e9 obdob\u00ed bez p\u0159eru\u0161en\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897039-identifier\">Bezplatn\u00e1 podpora od profesion\u00e1l\u016f pro profesion\u00e1ly: SELLERLOGIC je obezn\u00e1men s komplikovan\u00fdmi p\u0159edpisy Amazonu a umo\u017e\u0148uje v\u00e1m efektivn\u011b pracovat v r\u00e1mci syst\u00e9mu a optimalizovat mo\u017enosti pro n\u00e1hrady.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-436721-identifier\">Zjist\u011bte v\u00edce nyn\u00ed o tom, jak Lost &#038; Found m\u016f\u017ee usnadnit va\u0161i pr\u00e1ci jako prodejce na Amazonu a nav\u00edc zlep\u0161it va\u0161i ziskovost.<\/p><p class=\"theme-wp-block gb-responsive-668814-identifier\"><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-860910-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tObjevte SELLERLOGIC slu\u017ebu Lost &amp; Found Full-Service\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tVa\u0161e n\u00e1hrady na Amazonu, kter\u00e9 zaji\u0161\u0165ujeme my. Slu\u017eba all-inclusive\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-lost-and-found\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zjistit v\u00edce<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-558908-identifier\">Z\u00e1v\u011br: Je m\u00edt vlastn\u00ed obchod na Amazonu dobr\u00fd n\u00e1pad?<\/h2><p class=\"theme-wp-block gb-responsive-731513-identifier\">Na\u0161e spole\u010dnost se udr\u017eiteln\u011b m\u011bn\u00ed: Pomal\u00e9 nakupov\u00e1n\u00ed v obchodech u\u017e d\u00e1vno nen\u00ed pro mnoho lid\u00ed v\u00edkendovou aktivitou. M\u00edsto toho proch\u00e1z\u00edme nab\u00eddky na Amazonu ve\u010der po pr\u00e1ci. Vytvo\u0159en\u00ed vlastn\u00edho obchodu je snaz\u0161\u00ed, ne\u017e si mysl\u00edte.<\/p><p class=\"theme-wp-block gb-responsive-557768-identifier\">Zda pl\u00e1nujete kompletn\u00ed online p\u0159\u00edtomnost, nebo rad\u011bji otev\u0159ete vlastn\u00ed obchod na Amazonu, z\u00e1vis\u00ed na mnoha faktorech. Pandemie v\u0161ak uk\u00e1zala, \u017ee diverzifikace je d\u016fle\u017eit\u00e1. Pro\u010d tedy neza\u010d\u00edt s vlastn\u00edm obchodem na Amazonu, abyste se sezn\u00e1mili s podnik\u00e1n\u00edm v oblasti e-commerce, a pot\u00e9 postupn\u011b vybudovat sv\u016fj vlastn\u00ed online obchod?<\/p><p class=\"theme-wp-block gb-responsive-271633-identifier\">Proto\u017ee zejm\u00e9na v po\u010d\u00e1te\u010dn\u00edch f\u00e1z\u00edch va\u0161\u00ed kari\u00e9ry v oblasti e-commerce nab\u00edz\u00ed Amazon mnoho v\u00fdhod. Zde m\u016f\u017eete z\u00edskat zku\u0161enosti, ani\u017e byste utr\u00e1celi obrovsk\u00e9 \u010d\u00e1stky za budov\u00e1n\u00ed vlastn\u00ed online p\u0159\u00edtomnosti. Tak\u00e9 se nemus\u00edte jako online prodejce starat o technologii a marketing. Poplatky a provize z prodeje jsou tak\u00e9 p\u0159edv\u00eddateln\u00e9 po del\u0161\u00ed obdob\u00ed p\u0159i zachov\u00e1n\u00ed konzistentn\u011b vynikaj\u00edc\u00ed kvality logistiky a pln\u011bn\u00ed. Jakmile z\u00edsk\u00e1te dostatek zku\u0161enost\u00ed, m\u016f\u017eete ud\u011blat dal\u0161\u00ed krok sm\u011brem k online obchodu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-8156-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1722849618531\"><strong class=\"schema-faq-question\"><strong>Kolik pen\u011bz pot\u0159ebujete na za\u010d\u00e1tek s Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">Teoreticky m\u016f\u017ee ka\u017ed\u00fd vyd\u011bl\u00e1vat pen\u00edze s Amazonem, proto\u017ee Amazon FBA lze tak\u00e9 za\u010d\u00edt s po\u010d\u00e1te\u010dn\u00edm kapit\u00e1lem n\u011bkolika stovek eur. Nicm\u00e9n\u011b, k vybudov\u00e1n\u00ed finan\u010dn\u011b nez\u00e1visl\u00e9ho podnik\u00e1n\u00ed, kter\u00e9 je sob\u011bsta\u010dn\u00e9, jsou zapot\u0159eb\u00ed ur\u010dit\u00e9 investice. Tyto investice jsou st\u00e1le ni\u017e\u0161\u00ed ne\u017e pokud byste cht\u011bli zalo\u017eit vlastn\u00ed internetov\u00fd obchod s kompletn\u00ed logistikou.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849637372\"><strong class=\"schema-faq-question\"><strong>Jak m\u016f\u017eete otev\u0159\u00edt obchod na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Aby to ud\u011blali, zainteresovan\u00e9 strany p\u0159ejdou na webov\u00e9 str\u00e1nky Amazon a vyberou odkaz &#8220;Prod\u00e1vat na Amazonu&#8221; v sekci &#8220;M\u016fj \u00fa\u010det&#8221;. N\u00e1sledn\u011b m\u016f\u017ee b\u00fdt otev\u0159en osobn\u00ed obchod na Amazonu. To vy\u017eaduje informace, jako je n\u00e1zev spole\u010dnosti, kontaktn\u00ed mo\u017enosti a informace o kreditn\u00ed kart\u011b.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849650923\"><strong class=\"schema-faq-question\"><strong>M\u016f\u017eete prod\u00e1vat na Amazonu bez podnik\u00e1n\u00ed?<\/strong><\/strong> <p class=\"schema-faq-answer\">Soukrom\u00e9 prodeje jsou na Amazonu mo\u017en\u00e9, ale sp\u00ed\u0161e neobvykl\u00e9. Platformy jako eBay nebo inzerce se pro tento \u00fa\u010del staly zaveden\u011bj\u0161\u00edmi. Na Amazonu je tak\u00e9 vy\u017eadov\u00e1na registrace jako prodejce.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849670256\"><strong class=\"schema-faq-question\"><strong>Kolik stoj\u00ed \u00fa\u010det prodejce na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Profesion\u00e1ln\u00ed \u00fa\u010det prodejce na Amazonu v sou\u010dasnosti stoj\u00ed 39 eur m\u011bs\u00ed\u010dn\u011b. Krom\u011b toho jsou zde provize za prodanou polo\u017eku, kter\u00e9 se pohybuj\u00ed od sedmi do 15 procent v z\u00e1vislosti na kategorii.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849685519\"><strong class=\"schema-faq-question\"><strong>M\u016f\u017ee si n\u011bkdo otev\u0159\u00edt obchod na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, v z\u00e1sad\u011b je to mo\u017en\u00e9 jak pro jednotlivce, tak pro obchodn\u00edky. V\u0161e, co je pot\u0159eba, je \u00fa\u010det na Amazonu a kreditn\u00ed karta.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849698723\"><strong class=\"schema-faq-question\"><strong>Stoj\u00ed za to otev\u0159\u00edt obchod na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, proto\u017ee m\u00edt vlastn\u00ed obchod na Amazonu je v e-commerce nezbytnost\u00ed. T\u00e9m\u011b\u0159 ka\u017ed\u00fd online nakupuj\u00edc\u00ed si alespo\u0148 jednou n\u011bco koupil na Amazonu, v\u011bt\u0161ina m\u00e1 p\u0159\u00edstup k \u00fa\u010dtu na Amazonu a p\u0159ibli\u017en\u011b 50 % v\u0161ech n\u011bmeck\u00fdch dom\u00e1cnost\u00ed m\u00e1 p\u0159edplatn\u00e9 Amazon Prime. Prodej vlastn\u00edch produkt\u016f na Amazonu je tedy samoz\u0159ejmost\u00ed.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-232753-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 PixieMe \u2013 stock.adobe.com \/ \u00a9 AI Farm \u2013 stock.adobe.com \/ \u00a9 PixieMe \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E-commerce se b\u011bhem pandemie rychle vyvinul. Nicm\u00e9n\u011b, i nyn\u00ed, kdy\u017e se k\u0159ivka r\u016fstu pon\u011bkud vyrovn\u00e1v\u00e1, online maloobchod st\u00e1le roste. Nav\u00edc se hranice mezi n\u011bmeck\u00fdm e-commerce a kamenn\u00fdm maloobchodem st\u00e1le v\u00edce st\u00edraj\u00ed d\u00edky v\u00fddejn\u00edm m\u00edst\u016fm, doru\u010den\u00ed ve stejn\u00fd den a dal\u0161\u00edm. Mnoho maloobchodn\u00edk\u016f \u00fasp\u011b\u0161n\u011b kombinuje online prodeje a offline podnik\u00e1n\u00ed. Pokud se tak\u00e9 d\u00edv\u00e1te na online<\/p>\n","protected":false},"author":8,"featured_media":56628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927],"tags":[],"class_list":["post-108984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vlastn\u00ed obchod na Amazonu? Otev\u0159ete sv\u016fj \u00fa\u010det prodejce<\/title>\n<meta name=\"description\" content=\"Stoj\u00ed za to m\u00edt vlastn\u00ed obchod na Amazonu, nebo to mus\u00ed b\u00fdt v\u00e1\u0161 vlastn\u00ed internetov\u00fd obchod? 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With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kateryna-kogan\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/kateryna-kogan\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849618531\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849618531\",\"name\":\"Kolik pen\u011bz pot\u0159ebujete na za\u010d\u00e1tek s Amazon FBA?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Teoreticky m\u016f\u017ee ka\u017ed\u00fd vyd\u011bl\u00e1vat pen\u00edze s Amazonem, proto\u017ee Amazon FBA lze tak\u00e9 za\u010d\u00edt s po\u010d\u00e1te\u010dn\u00edm kapit\u00e1lem pouh\u00fdch n\u011bkolika stovek eur. 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To vy\u017eaduje poskytnut\u00ed informac\u00ed, jako je n\u00e1zev spole\u010dnosti, kontaktn\u00ed \u00fadaje a informace o kreditn\u00ed kart\u011b.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849650923","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849650923","name":"M\u016f\u017eete prod\u00e1vat na Amazonu bez podnik\u00e1n\u00ed?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Soukrom\u00e9 prodeje jsou na Amazonu mo\u017en\u00e9, ale sp\u00ed\u0161e neobvykl\u00e9. Platformy jako eBay nebo inzerce se pro tento \u00fa\u010del staly zaveden\u011bj\u0161\u00edmi. Na Amazonu je tak\u00e9 vy\u017eadov\u00e1na registrace jako prodejce.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849670256","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849670256","name":"Kolik stoj\u00ed \u00fa\u010det prodejce na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Profesion\u00e1ln\u00ed \u00fa\u010det prodejce na Amazonu v sou\u010dasnosti stoj\u00ed 39 eur m\u011bs\u00ed\u010dn\u011b. Krom\u011b toho jsou zde provize za prodanou polo\u017eku, kter\u00e9 se pohybuj\u00ed od sedmi do 15 procent v z\u00e1vislosti na kategorii.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849685519","position":5,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849685519","name":"M\u016f\u017ee si n\u011bkdo otev\u0159\u00edt obchod na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ano, v z\u00e1sad\u011b je to mo\u017en\u00e9 jak pro jednotlivce, tak pro obchodn\u00edky. V\u0161e, co je pot\u0159eba, je \u00fa\u010det na Amazonu a kreditn\u00ed karta.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849698723","position":6,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vas-vlastni-obchod-na-amazonu-zde-je-navod-jak-otevrit-prodejni-ucet-na-amazonu-krok-za-krokem\/#faq-question-1722849698723","name":"Stoj\u00ed za to otev\u0159\u00edt obchod na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ano, proto\u017ee m\u00edt vlastn\u00ed obchod na Amazonu je v e-commerce nezbytnost\u00ed. T\u00e9m\u011b\u0159 ka\u017ed\u00fd online nakupuj\u00edc\u00ed si alespo\u0148 jednou n\u011bco koupil na Amazonu, v\u011bt\u0161ina m\u00e1 p\u0159\u00edstup k \u00fa\u010dtu na Amazonu a p\u0159ibli\u017en\u011b 50 % v\u0161ech n\u011bmeck\u00fdch dom\u00e1cnost\u00ed m\u00e1 p\u0159edplatn\u00e9 Amazon Prime. Prodej vlastn\u00edch produkt\u016f na Amazonu je tedy samoz\u0159ejmost\u00ed.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108984"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/56628"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}