{"id":109146,"date":"2024-11-21T09:24:56","date_gmt":"2024-11-21T09:24:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-wholesale-vs-private-label-jak-vase-podnikani-tezi-z-obou\/"},"modified":"2024-11-21T09:24:56","modified_gmt":"2024-11-21T09:24:56","slug":"amazon-wholesale-vs-private-label-jak-vase-podnikani-tezi-z-obou","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-wholesale-vs-private-label-jak-vase-podnikani-tezi-z-obou\/","title":{"rendered":"Amazon Wholesale vs Private Label \u2013 Jak va\u0161e podnik\u00e1n\u00ed t\u011b\u017e\u00ed z obou"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-855268-identifier\">Mnoho prodejc\u016f, kte\u0159\u00ed cht\u011bj\u00ed z\u00edskat postaven\u00ed na Amazonu, \u010del\u00ed ot\u00e1zce, kter\u00e1 strategie pro n\u011b funguje nejl\u00e9pe. Je t\u0159eba se rozhodnout nejen ohledn\u011b b\u011b\u017en\u00fdch faktor\u016f, jako jsou cena, kvalita nebo n\u00e1klady na dopravu, ale tak\u00e9 vz\u00edt v \u00favahu popul\u00e1rn\u00ed ot\u00e1zku: Amazon Wholesale vs Private Label \u2013 kter\u00e1 je lep\u0161\u00ed?<\/p><p class=\"theme-wp-block gb-responsive-441129-identifier\">Dnes vysv\u011btl\u00edme, jak m\u016f\u017ee toto rozhodnut\u00ed ovlivnit cel\u00fd v\u00e1\u0161 profil prodejce a kdo by m\u011bl zvolit kter\u00fd model a pro\u010d. Tak\u00e9 vysv\u011btl\u00edme, jak\u00e9 skute\u010dnosti je t\u0159eba vz\u00edt v \u00favahu p\u0159ed u\u010din\u011bn\u00edm rozhodnut\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-637718-identifier\">Ale ne\u017e se dostaneme do detail\u016f, pod\u00edvejme se nejprve na rozd\u00edl mezi zbo\u017e\u00edm, pokud jde o Private Label vs Wholesale.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-251453-identifier\">TL;DR Amazon Wholesale vs. Private Label<\/h2><p class=\"theme-wp-block gb-responsive-285365-identifier\">Zde je p\u0159ehled na t\u00e9ma Wholesale vs Private Label. Prodej na Amazonu je \u010dasov\u011b n\u00e1ro\u010dn\u00e1 pr\u00e1ce a ne v\u017edy m\u00e1te \u010das proj\u00edt ka\u017ed\u00e9 t\u00e9ma podrobn\u011b. Tak\u017ee zde jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed fakta.<\/p><p class=\"theme-wp-block gb-responsive-242551-identifier\">Prodejci na Amazonu \u010dasto \u010del\u00ed dilematu v\u00fdb\u011bru mezi strategiemi Wholesale a Private Label p\u0159i hled\u00e1n\u00ed nov\u00fdch produktov\u00fdch n\u00e1pad\u016f, zejm\u00e9na proto\u017ee v\u011bt\u0161ina prodejc\u016f m\u00e1 oba typy ve sv\u00e9m invent\u00e1\u0159i, co\u017e \u010din\u00ed v\u00fdzkum konkr\u00e9tn\u00edch t\u00e9mat pom\u011brn\u011b \u00fanavn\u00fdm. Toto rozhodnut\u00ed ovliv\u0148uje v\u00e1\u0161 profil prodejce a vy\u017eaduje hodnocen\u00ed produkt\u016f, zna\u010dkov\u00e1n\u00ed a p\u0159\u00edstup na trh. Zde je to, co pot\u0159ebujete v\u011bd\u011bt o Private Label:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-633851-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-60473-identifier\">Private Label zahrnuje vytvo\u0159en\u00ed nov\u00e9 zna\u010dky, co\u017e vy\u017eaduje, aby prodejci samostatn\u011b zaji\u0161\u0165ovali zna\u010dkov\u00e1n\u00ed, v\u00fdvoj produktu a marketing.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-673689-identifier\">M\u016f\u017eete z\u00edsk\u00e1vat produkty z platforem jako Alibaba a personalizovat je sv\u00fdm logem. Tento p\u0159\u00edstup nab\u00edz\u00ed flexibilitu v cen\u00e1ch bez p\u0159\u00edm\u00e9 konkurence, ale vy\u017eaduje zna\u010dnou po\u010d\u00e1te\u010dn\u00ed investici na zalo\u017een\u00ed zna\u010dky, marketing a dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-5485-identifier\">Pr\u00e1vn\u00ed odpov\u011bdnost je vy\u0161\u0161\u00ed pro prodejce Private Label, proto\u017ee nesou odpov\u011bdnost za sv\u00e9 produkty. Buy Box konkurence je men\u0161\u00ed pro produkty Private Label, ale viditelnost produktu a d\u016fv\u011bra z\u00e1kazn\u00edk\u016f vy\u017eaduj\u00ed \u00fasil\u00ed.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-462065-identifier\">Na druhou stranu, zde je to, na co se mus\u00edte zam\u011b\u0159it, kdy\u017e chcete prod\u00e1vat Wholesale:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-316240-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-568733-identifier\">Velkoobchod zahrnuje prodej zaveden\u00fdch zna\u010dek p\u0159\u00edmo. Tato strategie t\u011b\u017e\u00ed z existuj\u00edc\u00edho uzn\u00e1n\u00ed produktu, co\u017e sni\u017euje marketingov\u00e9 \u00fasil\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-64519-identifier\">Nicm\u00e9n\u011b, n\u00e1kupn\u00ed cena je vy\u0161\u0161\u00ed a prodejci \u010del\u00ed siln\u00e9 konkurenci o Buy Box, co\u017e omezuje flexibilitu cen.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572945-identifier\">Hlavn\u00ed investice zahrnuj\u00ed hromadn\u00fd n\u00e1kup a spr\u00e1vu z\u00e1sob, p\u0159esto nab\u00edz\u00ed rychlej\u0161\u00ed vstup na trh. Velkoobchodn\u00edci t\u011b\u017e\u00ed z jednodu\u0161\u0161\u00ed logistiky, proto\u017ee pot\u0159ebuj\u00ed pouze nakupovat a distribuovat existuj\u00edc\u00ed produkty<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-857912-identifier\">Vezm\u011bte v \u00favahu, \u017ee velkoobchodn\u00ed prodejci \u010del\u00ed intenzivn\u00ed konkurenci o Buy Box, co\u017e vy\u017eaduje pravideln\u00e9 \u00fapravy cen.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-572072-identifier\">Nakonec volba mezi velkoobchodem a produkty priv\u00e1tn\u00ed zna\u010dky z\u00e1vis\u00ed na va\u0161ich dlouhodob\u00fdch obchodn\u00edch c\u00edlech, investi\u010dn\u00ed kapacit\u011b a ochot\u011b budovat zna\u010dku od nuly versus vyu\u017e\u00edv\u00e1n\u00ed existuj\u00edc\u00ed hodnoty zna\u010dky. Ob\u011b strategie maj\u00ed jedine\u010dn\u00e9 p\u0159\u00edle\u017eitosti: priv\u00e1tn\u00ed zna\u010dky umo\u017e\u0148uj\u00ed budov\u00e1n\u00ed a expanzi zna\u010dky, zat\u00edmco velkoobchod je lep\u0161\u00ed pro za\u010d\u00e1te\u010dn\u00edky, kte\u0159\u00ed se u\u010d\u00ed na trhu Amazon. Bez ohledu na volbu je sledov\u00e1n\u00ed v\u00fdkonu a optimalizace toku p\u0159\u00edjm\u016f nezbytn\u00e9. N\u00e1stroje jako <a href=\"https:\/\/www.sellerlogic.com\/cs\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> zjednodu\u0161uj\u00ed tento proces, identifikuj\u00ed zabij\u00e1ky zisku a bestsellery, a t\u00edm zaji\u0161\u0165uj\u00ed ziskovost.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-775553-identifier\">Co je priv\u00e1tn\u00ed zna\u010dka Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-832287-identifier\">Rozd\u00edl mezi produkty priv\u00e1tn\u00ed zna\u010dky a velkoobchodn\u00edmi produkty m\u00e1 hodn\u011b co do \u010din\u011bn\u00ed s prodejcem. Pokud jde o priv\u00e1tn\u00ed zna\u010dku, znamen\u00e1 to, \u017ee si mus\u00edte sami vytvo\u0159it novou zna\u010dku. To znamen\u00e1, \u017ee jste zodpov\u011bdn\u00ed za roz\u0161i\u0159ov\u00e1n\u00ed zna\u010dky a zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed. Tak\u00e9 p\u0159eb\u00edr\u00e1te odpov\u011bdnost za produkty prod\u00e1van\u00e9 pod touto zna\u010dkou.<\/p><p class=\"theme-wp-block gb-responsive-152342-identifier\">Dnes u\u017e nikdo nemus\u00ed budovat svou vlastn\u00ed fabriku na dvorku, aby prodal nov\u00fd produkt. M\u016f\u017eete mnohem rad\u011bji vyu\u017e\u00edt online platformy jako Alibaba nebo GlobalSources. Existuje mnoho v\u00fdrobc\u016f, v\u011bt\u0161inou z Asie, kte\u0159\u00ed prod\u00e1vaj\u00ed sv\u00e9 zbo\u017e\u00ed prodejc\u016fm. M\u016f\u017eete si vybrat a objednat produkt, kter\u00fd chcete prod\u00e1vat pod svou priv\u00e1tn\u00ed zna\u010dkou \u2013 vezm\u011bme si zubn\u00ed kart\u00e1\u010dky jako p\u0159\u00edklad, kter\u00fd budeme pou\u017e\u00edvat v cel\u00e9m tomto \u010dl\u00e1nku. Tak\u00e9 m\u00e1te mo\u017enost objednat personalizovan\u00e9 balen\u00ed a tisk va\u0161eho loga na produkt. T\u00edmto zp\u016fsobem m\u016f\u017eete vy a dal\u0161\u00ed prodejci prod\u00e1vat zubn\u00ed kart\u00e1\u010dek vlastn\u00ed zna\u010dky.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-853241-identifier\">Co je velkoobchod Amazon?<\/h2><p class=\"theme-wp-block gb-responsive-915605-identifier\">Pro prodejce na Amazonu je tato ot\u00e1zka naprosto nezbytn\u00fdm kouskem informac\u00ed. Na rozd\u00edl od produkt\u016f priv\u00e1tn\u00ed zna\u010dky lze pro velkoobchod vyu\u017e\u00edt ji\u017e zaveden\u00e9 zna\u010dky. Nap\u0159\u00edklad prodejci mohou p\u0159eprod\u00e1vat zubn\u00ed kart\u00e1\u010dky od Oral-B \u2013 obrovsk\u00e9 spole\u010dnosti na zubn\u00ed kart\u00e1\u010dky \u2013 na Amazonu. Zna\u010dka je ji\u017e dob\u0159e zn\u00e1m\u00e1 a z\u00e1kazn\u00edci budou konkr\u00e9tn\u011b hledat tuto zna\u010dku, kdy\u017e budou m\u00edt z\u00e1jem o elektrick\u00fd zubn\u00ed kart\u00e1\u010dek. Jako prodejce velkoobchodn\u00edho zbo\u017e\u00ed je hlavn\u00ed v\u00fdzvou pro v\u00e1s nebudovat svou zna\u010dku, ale sp\u00ed\u0161e <a href=\"\/cs\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">vyhr\u00e1t Buy Box<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-959891-identifier\">N\u011bkter\u00e9 rozd\u00edly jsou na prvn\u00ed pohled rozpoznateln\u00e9. P\u0159i bli\u017e\u0161\u00edm pohledu se v\u0161ak odhal\u00ed mnohem v\u00edce rozd\u00edl\u016f, kter\u00e9 by m\u011bly b\u00fdt zohledn\u011bny p\u0159i <a href=\"\/cs\/blog\/strategy-for-selling-on-amazon\/\">v\u00fdb\u011bru vhodn\u00e9 strategie<\/a>.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-941740-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-837206-identifier\">Amazon velkoobchod vs priv\u00e1tn\u00ed zna\u010dka: Jak\u00fd je rozd\u00edl?<\/h2><p class=\"theme-wp-block gb-responsive-105835-identifier\">Abychom na to l\u00e9pe osv\u011btlili, mus\u00edme se pod\u00edvat na n\u00e1sleduj\u00edc\u00ed oblasti: cena, investice, Buy Box, pr\u00e1vn\u00ed odpov\u011bdnost a p\u0159\u00edle\u017eitosti &#038; rizika. Nyn\u00ed se t\u011bmito t\u00e9maty podrobn\u011b zab\u00fdv\u00e1me, abychom se p\u0159ibl\u00ed\u017eili na\u0161emu c\u00edli rozhodnout, zda je Amazon velkoobchod nebo priv\u00e1tn\u00ed zna\u010dka to prav\u00e9 pro v\u00e1s.<\/p><figure class=\"theme-wp-block wp-block-image size-full is-resized gb-responsive-960126-identifier\"><img decoding=\"async\" width=\"600\" height=\"399\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140703\/amazon-wholesale-vs-private-label-comparison.jpg\" alt=\"Amazon velkoobchod vs. priv\u00e1tn\u00ed zna\u010dka. Srovn\u00e1n\u00ed je d\u016fle\u017eit\u00e9 pro va\u0161e podnik\u00e1n\u00ed.\" class=\"wp-image-5996\" style=\"width:844px;height:auto\" title=\"Amazon-velkoobchod-vs-priv\u00e1tn\u00ed-zna\u010dka-Srovn\u00e1n\u00ed\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140703\/amazon-wholesale-vs-private-label-comparison-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140703\/amazon-wholesale-vs-private-label-comparison.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-975937-identifier\">Cenotvorba<\/h3><p class=\"theme-wp-block gb-responsive-842089-identifier\">Va\u0161e kone\u010dn\u00e1 prodejn\u00ed cena na Amazonu je ovlivn\u011bna v\u0161emi n\u00e1klady, kter\u00e9 vynalo\u017e\u00edte, dokud v\u00e1\u0161 produkt nedos\u00e1hne z\u00e1kazn\u00edka \u2013 v\u010detn\u011b zisku. N\u00e1klady na prodej na Amazonu, dopravu atd. \u2013 bez ohledu na to, zda pou\u017e\u00edv\u00e1te priv\u00e1tn\u00ed zna\u010dku nebo velkoobchod \u2013 jsou si navz\u00e1jem podobn\u00e9. Nicm\u00e9n\u011b existuj\u00ed drastick\u00e9 rozd\u00edly v n\u00e1kladech, dokud nejste p\u0159ipraveni prod\u00e1vat na Amazonu:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-822543-identifier\">Cenotvorba pro prodejce priv\u00e1tn\u00ed zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-295487-identifier\">Ve srovn\u00e1n\u00ed s velkoobchodem je n\u00e1kupn\u00ed cena pro produkty priv\u00e1tn\u00ed zna\u010dky ni\u017e\u0161\u00ed, proto\u017ee kupujete generick\u00e9, nezna\u010dkov\u00e9 polo\u017eky. Nicm\u00e9n\u011b prodejci priv\u00e1tn\u00ed zna\u010dky \u010del\u00ed dodate\u010dn\u00fdm n\u00e1klad\u016fm, kter\u00e9 prodejci velkoobchodu nemaj\u00ed. Tyto n\u00e1klady podrobn\u011bji prozkoum\u00e1me v \u010d\u00e1sti &#8216;Investice&#8217;.<\/p><p class=\"theme-wp-block gb-responsive-233454-identifier\">Kdy\u017e vytv\u00e1\u0159\u00edte produkt priv\u00e1tn\u00ed zna\u010dky, vytv\u00e1\u0159\u00edte novou polo\u017eku s jedine\u010dn\u00fdm EAN, co\u017e v\u00e1s \u010din\u00ed jedin\u00fdm prodejcem bez p\u0159\u00edm\u00e9 konkurence. Tato absence cenov\u00e9 v\u00e1lky v\u00e1m d\u00e1v\u00e1 v\u011bt\u0161\u00ed flexibilitu p\u0159i nastavov\u00e1n\u00ed va\u0161ich cen. Nicm\u00e9n\u011b, i kdy\u017e se vyh\u00fdb\u00e1te konkurenci o Buy Box, st\u00e1le \u010del\u00edte konkurenci ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, kde si kupuj\u00edc\u00ed mohou porovnat va\u0161e ceny s jin\u00fdmi zna\u010dkami nebo produkty priv\u00e1tn\u00ed zna\u010dky. Pokud ji\u017e prod\u00e1v\u00e1te a chcete zv\u00fd\u0161it sv\u00e9 prodeje, <a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> je pro v\u00e1s \u0159e\u0161en\u00edm, proto\u017ee automaticky upravuje va\u0161e B2B a B2C ceny pro maxim\u00e1ln\u00ed konkurenceschopnost a p\u0159\u00edjmy.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-459014-identifier\">Cenotvorba pro velkoobchodn\u00edky<\/h4><p class=\"theme-wp-block gb-responsive-333378-identifier\">Jeliko\u017e prodejci velkoobchodu kupuj\u00ed produkty ji\u017e zaveden\u00e9 zna\u010dky, n\u00e1kupn\u00ed cena je mnohem vy\u0161\u0161\u00ed ne\u017e cena nezna\u010dkov\u00fdch produkt\u016f. Krom\u011b mar\u017ee pro vlastn\u00edka zna\u010dky plat\u00edte za v\u00fdzkum a v\u00fdvoj produktu, marketing v\u00fdrobce atd. Vysok\u00e1 n\u00e1kupn\u00ed cena m\u00e1 p\u0159irozen\u011b negativn\u00ed vliv na v\u00e1\u0161 zisk, ale tak\u00e9 na investice, kter\u00e9 mus\u00edte u\u010dinit.<\/p><p class=\"theme-wp-block gb-responsive-347686-identifier\">Va\u0161e prodejn\u00ed cena je tak\u00e9 v\u00fdrazn\u011b ovlivn\u011bna cenami va\u0161ich konkurent\u016f. Jako prodejce velkoobchodu prod\u00e1v\u00e1te stejn\u00fd produkt (se stejn\u00fdm EAN) jako mnoz\u00ed dal\u0161\u00ed. Amazon pou\u017e\u00edv\u00e1 EAN k ur\u010den\u00ed, zda je produkt ji\u017e uveden, nebo zda se jedn\u00e1 o nov\u00fd produkt. Jeliko\u017e je povoleno pouze jedno uveden\u00ed pro identick\u00e9 produkty najednou, velkoobchodn\u00edci sout\u011b\u017e\u00ed o Buy Box a jsou tak v p\u0159\u00edm\u00e9 cenov\u00e9 v\u00e1lce s konkurenty. Velkoobchodn\u00edci jsou odpov\u00eddaj\u00edc\u00edm zp\u016fsobem neflexibiln\u00ed, pokud jde o cenotvorbu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-745203-identifier\">Investice<\/h3><p class=\"theme-wp-block gb-responsive-950946-identifier\">Aby bylo mo\u017en\u00e9 roz\u0161\u00ed\u0159it online podnik\u00e1n\u00ed, jsou zapot\u0159eb\u00ed ur\u010dit\u00e9 investice. Nap\u0159\u00edklad prodejci mus\u00ed zajistit zbo\u017e\u00ed. Jeliko\u017e se zp\u016fsob z\u00edsk\u00e1v\u00e1n\u00ed li\u0161\u00ed podle strategie, m\u00e1 to vliv na v\u00fd\u0161i pot\u0159ebn\u00e9 investice.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-366058-identifier\">Investice pro prodejce priv\u00e1tn\u00ed zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-693074-identifier\">Jeliko\u017e si mus\u00edte s va\u0161\u00ed priv\u00e1tn\u00ed zna\u010dkou st\u00e1le budovat zna\u010dku, va\u0161e investice budou v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e u velkoobchodn\u00edho zbo\u017e\u00ed. Nap\u0159\u00edklad prodejci by m\u011bli investovat do profesion\u00e1ln\u011b navr\u017een\u00e9 etikety a p\u0159ijmout marketingov\u00e1 opat\u0159en\u00ed k vytvo\u0159en\u00ed pov\u011bdom\u00ed o zna\u010dce. Fotografie z webov\u00fdch str\u00e1nek jako Alibaba \u010dasto postr\u00e1daj\u00ed kvalitu. Proto by prodejci m\u011bli investovat \u010das a zdroje do vytv\u00e1\u0159en\u00ed vysoce kvalitn\u00edch obr\u00e1zk\u016f produktu. Tak\u00e9 je pot\u0159eba, aby prodejci m\u011bli vytvo\u0159en\u00fd EAN pro produkt, kter\u00fd Amazon pou\u017eije k ur\u010den\u00ed, zda je produkt ji\u017e uveden, nebo zda bude vytvo\u0159ena nov\u00e1 str\u00e1nka produktu.<\/p><p class=\"theme-wp-block gb-responsive-387644-identifier\">Budov\u00e1n\u00ed nov\u00e9 zna\u010dky je \u00fakol, kter\u00fd vy\u017eaduje \u010das a \u00fasil\u00ed. Ale pokud jsou prodejci ochotni v\u011bnovat tento \u010das, \u0161ance na vytvo\u0159en\u00ed siln\u00e9ho obraz zna\u010dky se v\u00fdrazn\u011b zv\u00fd\u0161\u00ed. Krom\u011b n\u00e1klad\u016f na budov\u00e1n\u00ed a roz\u0161i\u0159ov\u00e1n\u00ed zna\u010dky se prodejci \u010dasto mus\u00ed vypo\u0159\u00e1dat i s je\u0161t\u011b v\u011bt\u0161\u00edmi n\u00e1kupn\u00edmi mno\u017estv\u00edmi a n\u00e1klady na dopravu od dodavatel\u016f z jin\u00fdch zem\u00ed EU. Ur\u010dit\u011b to vezm\u011bte v \u00favahu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-851153-identifier\">Investice pro velkoobchodn\u00edky<\/h4><p class=\"theme-wp-block gb-responsive-956642-identifier\">V\u00fd\u0161e uveden\u00e9 investice nemus\u00ed br\u00e1t velkoobchodn\u00edci v \u00favahu, proto\u017ee se spol\u00e9haj\u00ed na ji\u017e existuj\u00edc\u00ed zna\u010dku. Mus\u00ed pouze nakupovat a distribuovat zbo\u017e\u00ed. Siln\u00e1 zna\u010dka ji\u017e investovala do v\u00fdvoje a expanze. Krom\u011b toho se mnoho prodejc\u016f obchodn\u00edho zbo\u017e\u00ed spol\u00e9h\u00e1 na produkty z EU. Ty maj\u00ed na jedn\u00e9 stran\u011b ni\u017e\u0161\u00ed minim\u00e1ln\u00ed mno\u017estv\u00ed n\u00e1kupu a na druh\u00e9 stran\u011b je nen\u00ed t\u0159eba dov\u00e1\u017eet z ne\u010dlensk\u00fdch zem\u00ed EU.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-751886-identifier\">Amazon velkoobchod vs priv\u00e1tn\u00ed zna\u010dka: Vyhr\u00e1v\u00e1n\u00ed Buy Box<\/h3><p class=\"theme-wp-block gb-responsive-427685-identifier\">Na Amazonu se v\u0161e to\u010d\u00ed kolem Buy Box. Ale i zde existuj\u00ed ur\u010dit\u00e9 rozd\u00edly v z\u00e1vislosti na tom, zda prod\u00e1v\u00e1te priv\u00e1tn\u00ed zna\u010dku nebo velkoobchod.<\/p><p class=\"theme-wp-block gb-responsive-905880-identifier\"><\/p><div class=\"wp-block-image gb-responsive-945742-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"568\" height=\"441\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/EN_private-label-oder-handelsware-buy-box-berechtigung.gif\" alt=\"Amazon velkoobchod vs. priv\u00e1tn\u00ed zna\u010dka \u2013 V\u0161e, co pot\u0159ebujete v\u011bd\u011bt\" class=\"wp-image-10860\" style=\"width:478px;height:auto\"><\/figure><\/div><h4 class=\"theme-wp-block wp-block-heading gb-responsive-967365-identifier\">Amazon velkoobchod vs priv\u00e1tn\u00ed zna\u010dka: Buy Box pro prodejce priv\u00e1tn\u00ed zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-846254-identifier\">Prost\u0159ednictv\u00edm priv\u00e1tn\u00edch zna\u010dek se prodejci vyh\u00fdbaj\u00ed sout\u011b\u017een\u00ed o Amazon Buy Box. To je proto, \u017ee prodejci priv\u00e1tn\u00ed zna\u010dky jsou jedin\u00fdm dodavatelem produktu, aby vyhr\u00e1li Buy Box, pokud jsou k tomu opr\u00e1vn\u011bni.<\/p><p class=\"theme-wp-block gb-responsive-63725-identifier\">Jako prodejce priv\u00e1tn\u00ed zna\u010dky nebudete m\u00edt \u017e\u00e1dnou konkurenci o buy box, ale to neznamen\u00e1, \u017ee nebude \u017e\u00e1dn\u00e1 konkurence v\u016fbec. I kdy\u017e ji\u017e m\u016f\u017eete m\u00edt z\u00e1kazn\u00edky, kte\u0159\u00ed konkr\u00e9tn\u011b hledaj\u00ed va\u0161i zna\u010dku, existuj\u00ed i dal\u0161\u00ed &#8220;nezna\u010dkov\u00ed&#8221; spot\u0159ebitel\u00e9, kter\u00e9 je st\u00e1le t\u0159eba p\u0159esv\u011bd\u010dit, \u017ee jste nejlep\u0161\u00ed volbou mezi v\u0161emi ostatn\u00edmi mo\u017enostmi v seznamu v\u00fdsledk\u016f.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-239403-identifier\">Amazon velkoobchod vs priv\u00e1tn\u00ed zna\u010dka: Buy Box pro velkoobchodn\u00edky<\/h4><p class=\"theme-wp-block gb-responsive-209821-identifier\">Jako velkoobchodn\u00edk jste v p\u0159\u00edm\u00e9 cenov\u00e9 v\u00e1lce se sv\u00fdmi konkurenty, z nich\u017e ka\u017ed\u00fd chce z\u00edskat m\u00edsto v Amazon Buy Box. Tito prodejci mus\u00ed nasadit v\u0161echny s\u00edly, aby se stali \u010d\u00edslem jedna pro tento produkt, v\u010detn\u011b vyu\u017eit\u00ed Fulfillment by Amazon (FBA), co\u017e je nutnost\u00ed, pokud chcete zv\u00fd\u0161it \u0161ance na z\u00edsk\u00e1n\u00ed m\u00edsta v Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-108513-identifier\">Ale jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch krit\u00e9ri\u00ed pro vyhr\u00e1n\u00ed Buy Box je pravd\u011bpodobn\u011b cena. Jeliko\u017e jste v konkurenci s ostatn\u00edmi velkoobchodn\u00edky, je nezbytn\u00e9 pravideln\u011b kontrolovat a upravovat svou cenu. U\u0161et\u0159ete \u010das a zdroje pou\u017eit\u00edm <a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-dynamic-repricing-tool\/\">flexibiln\u00edho repriceru<\/a>. Ten automaticky nastav\u00ed nejlep\u0161\u00ed cenu pro vyhr\u00e1n\u00ed Buy Box a p\u0159ekon\u00e1 nejlep\u0161\u00ed cenu pro prodejce.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-62953-identifier\">Pr\u00e1vn\u00ed odpov\u011bdnost<\/h3><div class=\"wp-block-image gb-responsive-115006-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"227\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-844x227.jpeg\" alt=\"Amazon velkoobchod vs. priv\u00e1tn\u00ed zna\u010dka. Jak\u00e9 pr\u00e1vn\u00ed po\u017eadavky mus\u00ed b\u00fdt spln\u011bny?\" class=\"wp-image-6001\" title=\"Amazon-velkoobchod-vs-priv\u00e1tn\u00ed-zna\u010dka-pr\u00e1vn\u00ed-po\u017eadavky\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-407x110.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-768x207.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-844x227.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-1536x414.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements.jpeg 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-916449-identifier\">Ot\u00e1zka, zda zvolit Amazon velkoobchod nebo priv\u00e1tn\u00ed zna\u010dku, zahrnuje tak\u00e9 pr\u00e1vn\u00ed odpov\u011bdnost prodejc\u016f. Vlastn\u00edci ochrann\u00e9 zn\u00e1mky jsou v\u00e1z\u00e1ni z\u00e1konem o odpov\u011bdnosti za v\u00fdrobek, kter\u00fd dr\u017e\u00ed v\u00fdrobce odpov\u011bdn\u00fdm za produkt. To m\u016f\u017ee b\u00fdt p\u0159\u00edpad v p\u0159\u00edpad\u011b nehody zp\u016fsoben\u00e9 t\u00edmto produktem. Z hlediska pr\u00e1vn\u00ed odpov\u011bdnosti je tedy d\u016fle\u017eit\u00e9 rozli\u0161ovat, zda jste v\u00fdrobcem, dovozcem nebo prodejcem. Rozhodnut\u00ed, zda prod\u00e1v\u00e1te priv\u00e1tn\u00ed zna\u010dku nebo velkoobchod, m\u00e1 zde tak\u00e9 vliv.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-842800-identifier\">Odpov\u011bdnost prodejc\u016f priv\u00e1tn\u00ed zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-791678-identifier\">Ot\u00e1zka, zda prod\u00e1vat priv\u00e1tn\u00ed zna\u010dku Amazon nebo velkoobchod, je \u010dasto rozhodov\u00e1na na z\u00e1klad\u011b pr\u00e1vn\u00ed odpov\u011bdnosti, kterou tato role nese. Pokud jeden z va\u0161ich produkt\u016f sel\u017ee a zp\u016fsob\u00ed \u0161kody, nebudete trp\u011bt pouze po\u0161kozen\u00edm image zna\u010dky, ale tak\u00e9 \u010del\u00edte pr\u00e1vn\u00edm d\u016fsledk\u016fm.<\/p><p class=\"theme-wp-block gb-responsive-279726-identifier\">Pokud nakupujete zbo\u017e\u00ed z ne\u010dlensk\u00fdch zem\u00ed EU, st\u00e1v\u00e1te se dovozcem a tud\u00ed\u017e odpov\u011bdn\u00fdm za toto zbo\u017e\u00ed. Krom\u011b toho by m\u011bly b\u00fdt v\u0161echny produkty prod\u00e1van\u00e9 v EU ozna\u010deny zna\u010dkou CE. Testy a zku\u0161ebn\u00ed zpr\u00e1vy, kter\u00e9 mohou b\u00fdt pro tuto zna\u010dku vy\u017eadov\u00e1ny, mohou b\u00fdt velmi drah\u00e9, a bylo by moudr\u00e9 zjistit, kolik budou celkem st\u00e1t, abyste mohli upravit svou cenu.<\/p><p class=\"theme-wp-block gb-responsive-305729-identifier\">To rozhodn\u011b nen\u00ed jedin\u00e1 celn\u00ed regulace EU. Jako dovozce jste odpov\u011bdn\u00ed za celn\u00ed shodn\u00fd dovoz zbo\u017e\u00ed. Pod\u00edvejte se na celn\u00ed webov\u00e9 str\u00e1nky pro v\u00edce informac\u00ed, zde je <a href=\"https:\/\/www.gov.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">britsk\u00e1<\/a> nap\u0159\u00edklad. Pokud to chcete m\u00edt jednoduch\u00e9, je tedy doporu\u010deno prim\u00e1rn\u011b nakupovat zbo\u017e\u00ed z EU, proto\u017ee bylo bu\u010f vyrobeno zde, nebo ji\u017e do zem\u011b dovezeno jin\u00fdm dovozcem.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-909856-identifier\">Odpov\u011bdnost velkoobchodn\u00edk\u016f<\/h4><p class=\"theme-wp-block gb-responsive-69161-identifier\">Jakmile nech\u00e1te ot\u00e1zku Amazon velkoobchod vs priv\u00e1tn\u00ed zna\u010dka rozvinout, m\u016f\u017eete vid\u011bt, \u017ee odpov\u011bdnost velkoobchodn\u00edch prodejc\u016f v souvislosti s pr\u00e1vn\u00edmi povinnostmi rozhodn\u011b nen\u00ed tak rozs\u00e1hl\u00e1 jako u prodejc\u016f priv\u00e1tn\u00ed zna\u010dky. Nejsou odpov\u011bdn\u00ed za samotn\u00fd produkt, proto\u017ee odpov\u011bdnost le\u017e\u00ed na v\u00fdrobci (v na\u0161em p\u0159\u00edkladu se zubn\u00edmi kart\u00e1\u010dky by to byla Oral-B). Povinnosti dovozce jsou tak\u00e9 sn\u00ed\u017eeny na nulu prost\u0159ednictv\u00edm z\u00edsk\u00e1v\u00e1n\u00ed, tj. n\u00e1kupu produkt\u016f v EU. Odpov\u011bdnost za to tak\u00e9 le\u017e\u00ed na v\u00fdrobci, proto\u017ee on\/ona dov\u00e1\u017e\u00ed zbo\u017e\u00ed z ne\u010dlensk\u00e9 zem\u011b EU. Odpov\u00eddaj\u00edc\u00edm zp\u016fsobem se tedy ani nemus\u00edte ob\u00e1vat ozna\u010den\u00ed shody, kter\u00e9 jsme zm\u00ednili d\u0159\u00edve (CE), pokud jste velkoobchodn\u00edk.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-162853-identifier\">P\u0159\u00edle\u017eitosti a rizika<\/h3><p class=\"theme-wp-block gb-responsive-809884-identifier\">Jak je vid\u011bt v p\u0159edchoz\u00edch sekc\u00edch, ob\u011b strategie maj\u00ed sv\u00e9 v\u00fdhody a nev\u00fdhody. Pod\u00edvejme se na z\u00e1v\u011br na p\u0159\u00edle\u017eitosti a rizika ka\u017ed\u00e9 strategie a rozhodn\u011bme ot\u00e1zku: Amazon velkoobchod vs priv\u00e1tn\u00ed zna\u010dka, kter\u00e9 produkty bych m\u011bl prod\u00e1vat?<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-658461-identifier\">P\u0159\u00edle\u017eitosti a rizika pro prodejce priv\u00e1tn\u00ed zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-153937-identifier\">VY jste zna\u010dka a proto m\u00e1te mo\u017enost ovlivnit image sv\u00e9ho produktu a mnohem v\u00edce. Ale tak\u00e9 nesete v\u011bt\u0161\u00ed odpov\u011bdnost. Jak bylo pops\u00e1no v\u00fd\u0161e, jste odpov\u011bdn\u00ed za svou zna\u010dku a produkty, kter\u00e9 prod\u00e1v\u00e1te. Pokud nen\u00ed va\u0161e zna\u010dka dob\u0159e p\u0159ij\u00edm\u00e1na, ovlivn\u00ed to va\u0161e prodeje a t\u00edm i va\u0161i ziskovost.<\/p><p class=\"theme-wp-block gb-responsive-528940-identifier\">Jako vlastn\u00edk zna\u010dky v\u00e1m Amazon tak\u00e9 d\u00e1v\u00e1 p\u0159\u00edle\u017eitost p\u0159izp\u016fsobit popis polo\u017eky. To v\u00e1m umo\u017e\u0148uje u\u010dinit va\u0161e texty v souladu se SEO a dos\u00e1hnout vy\u0161\u0161\u00ed viditelnosti. Jakmile si vybudujete svou zna\u010dku, m\u016f\u017eete p\u0159em\u00fd\u0161let o expanze a jako sou\u010d\u00e1st strategie diverzifikace p\u0159idat v\u00edce zbo\u017e\u00ed do sv\u00e9ho sortimentu, abyste z\u00edskali nov\u00e9 trhy<\/p><p class=\"theme-wp-block gb-responsive-393650-identifier\">Posledn\u00ed, ale ne m\u00e9n\u011b d\u016fle\u017eit\u00e9, jako vlastn\u00edk soukrom\u00e9 zna\u010dky m\u00e1te tak\u00e9 p\u0159\u00edle\u017eitost prod\u00e1vat svou zna\u010dku samotnou<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-802779-identifier\">P\u0159\u00edle\u017eitosti a rizika velkoobchodn\u00edk\u016f<\/h4><p class=\"theme-wp-block gb-responsive-34560-identifier\">Zvl\u00e1\u0161t\u011b pro za\u010d\u00e1te\u010dn\u00edky na Amazonu je porovn\u00e1n\u00ed velkoobchodu a soukrom\u00e9 zna\u010dky d\u016fle\u017eit\u00fdm v\u00fdchoz\u00edm bodem. Pokud jste nov\u00ed na online trhu, m\u011blo by smysl nejprve prod\u00e1vat velkoobchod, abyste z\u00edskali zku\u0161enosti. Zjist\u011bte, jak Amazon funguje, co z\u00e1kazn\u00edky p\u0159itahuje a pod\u00edvejte se, jak se m\u016f\u017eete nejl\u00e9pe p\u0159izp\u016fsobit trhu. T\u00edmto zp\u016fsobem se tak\u00e9 m\u016f\u017eete nau\u010dit, jak u\u010dinit sv\u016fj obchod udr\u017eiteln\u00fdm nebo jak komunikovat se z\u00e1kazn\u00edky \u2013 a to v\u0161e p\u0159i ni\u017e\u0161\u00edm obchodn\u00edm riziku ne\u017e se soukromou zna\u010dkou na Amazonu.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-671891-identifier layout-b2b\">\n\n\t\t<div class=\"text-banner-cta text-banner-b2b-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tNeomezen\u00e1 B2B cenov\u00e1 s\u00edla\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tChcete otestovat SELLERLOGIC\u2019s B2B Repricer pro va\u0161e B2B nab\u00eddky na Amazonu? Zaregistrujte se nyn\u00ed na 14denn\u00ed bezplatnou zku\u0161ebn\u00ed verzi\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\t\tZa\u010dn\u011bte nyn\u00ed\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-137240-identifier\">Nicm\u00e9n\u011b, u velkoobchodu nem\u00e1te p\u0159\u00edle\u017eitost vybudovat si vlastn\u00ed zna\u010dku, ke kter\u00e9 m\u016f\u017eete pozd\u011bji p\u0159idat v\u00edce produkt\u016f pro dal\u0161\u00ed r\u016fst.<\/p><p class=\"theme-wp-block gb-responsive-983459-identifier\">Pokud chcete prod\u00e1vat velkoobchod na Amazonu, kter\u00fd je ji\u017e uveden, mus\u00edte p\u0159i\u0159adit sv\u016fj produkt k ji\u017e existuj\u00edc\u00ed str\u00e1nce produktu a proto nem\u00e1te vliv na jej\u00ed design. S trochou \u0161t\u011bst\u00ed budete p\u0159id\u00e1ni na dob\u0159e udr\u017eovanou, SEO-kompatibiln\u00ed str\u00e1nku. M\u016f\u017ee se v\u0161ak tak\u00e9 st\u00e1t, \u017ee tv\u016frce str\u00e1nky produktu nebyl p\u0159\u00edli\u0161 zru\u010dn\u00fd v designu a mus\u00edte \u017e\u00edt s n\u00e1sledky.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-975093-identifier\"><strong>Sledov\u00e1n\u00ed v\u00fdkonu je kl\u00ed\u010dov\u00e9 pro oba obchodn\u00ed modely<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-905523-identifier\">A\u0165 u\u017e se rozhodnete prod\u00e1vat velkoobchodn\u00ed nebo soukrom\u00e9 zna\u010dkov\u00e9 produkty na Amazonu, ziskovost je kl\u00ed\u010dov\u00fdm faktorem v obou nastaven\u00edch. Je proto z\u00e1sadn\u00ed b\u00fdt si v\u011bdom v\u00fdkonu sv\u00e9ho podnik\u00e1n\u00ed a co nejrychleji eliminovat faktory, kter\u00e9 sni\u017euj\u00ed zisk. Za t\u00edmto \u00fa\u010delem se prodejci na Amazonu mus\u00ed zab\u00fdvat anal\u00fdzou dat souvisej\u00edc\u00edch s Amazonem, co\u017e se obvykle ukazuje jako velmi slo\u017eit\u00e9 a \u010dasov\u011b n\u00e1ro\u010dn\u00e9 \u2013 pokud se prov\u00e1d\u00ed ru\u010dn\u011b. Pou\u017eit\u00ed softwarov\u00e9ho \u0159e\u0161en\u00ed je v tomto ohledu mnohem efektivn\u011bj\u0161\u00ed mo\u017enost.<\/p><p class=\"theme-wp-block gb-responsive-491202-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/cs\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> byl vyvinut speci\u00e1ln\u011b pro prodejce na Amazonu a poskytuje podrobn\u00fd p\u0159ehled o relevantn\u00edch datech produkt\u016f v p\u0159ehledu zisku \u2013 a\u017e dva roky zp\u011btn\u011b od okam\u017eiku registrace. To v\u00e1m umo\u017e\u0148uje sledovat v\u00e1\u0161 v\u00fdkon na glob\u00e1ln\u00ed, \u00fa\u010detn\u00ed, tr\u017en\u00ed a produktov\u00e9 \u00farovni. Jakmile identifikujete neziskov\u00e9 produkty nebo konkr\u00e9tn\u00ed n\u00e1klady sni\u017euj\u00edc\u00ed zisk, m\u016f\u017eete podniknout kroky k optimalizaci sv\u00fdch strategi\u00ed, abyste zastavili \u00fanik p\u0159\u00edjm\u016f a udr\u017eeli udr\u017eiteln\u00e9 podnik\u00e1n\u00ed na Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-833793-identifier\"><strong>Amazon Soukrom\u00e1 zna\u010dka vs Velkoobchod \u2013 Kter\u00fd je pro v\u00e1s ten prav\u00fd?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-238872-identifier\">Tak\u017ee, Amazon Velkoobchod vs Soukrom\u00e1 zna\u010dka? Kdo by pro v\u00e1s vyhr\u00e1l? Faktem je, \u017ee pokud jste zku\u0161en\u00fd prodejce na Amazonu a tak\u00e9 v\u00edte hodn\u011b o zna\u010dkov\u00e1n\u00ed a marketingu, pokusit se prod\u00e1vat jako vlastn\u00edk sv\u00e9 soukrom\u00e9 zna\u010dky by pro v\u00e1s mohl b\u00fdt spr\u00e1vn\u00fd zp\u016fsob. M\u016f\u017eete vyu\u017e\u00edt sv\u00e9 dovednosti k zv\u00fd\u0161en\u00ed sv\u00e9 viditelnosti a prodeje na online platform\u011b. Pokud jste na Amazonu relativn\u011b nov\u00ed, mohlo by d\u00e1vat v\u011bt\u0161\u00ed smysl prod\u00e1vat velkoobchod a nejprve nasb\u00edrat n\u011bkolik dojm\u016f. Nesm\u00edme v\u0161ak zapom\u00ednat, \u017ee ob\u011b mo\u017enosti nesou stejn\u00e9 mno\u017estv\u00ed rizika. Tady nen\u00ed spr\u00e1vn\u011b nebo \u0161patn\u011b a v\u0161e, co v\u00e1m m\u016f\u017eeme v tomto \u010dl\u00e1nku poskytnout, jsou na\u0161e vlastn\u00ed zku\u0161enosti nebo to, co jsme sly\u0161eli od klient\u016f. Jsme si jisti, \u017ee najdete svou vlastn\u00ed, nejziskov\u011bj\u0161\u00ed cestu. Hodn\u011b \u0161t\u011bst\u00ed! Pokud chcete v\u00edce tip\u016f, jak \u00fasp\u011b\u0161n\u011b prod\u00e1vat na Amazonu, <a href=\"\/cs\/blog\/how-to-sell-on-amazon-for-beginners\/\">klikn\u011bte na tento odkaz a p\u0159e\u010dt\u011bte si \u010dl\u00e1nek<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-26168-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1732005768904\"><strong class=\"schema-faq-question\"><strong>Je Amazon Velkoobchod ziskov\u00fd?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, prodej velkoobchodu na Amazonu m\u016f\u017ee b\u00fdt ziskov\u00fd, pokud je dob\u0159e \u0159\u00edzen. Kl\u00ed\u010dov\u00e9 faktory zahrnuj\u00ed vyjedn\u00e1v\u00e1n\u00ed v\u00fdhodn\u00fdch cen za hromadn\u00e9 n\u00e1kupy, efektivn\u00ed \u0159\u00edzen\u00ed z\u00e1sob a udr\u017eov\u00e1n\u00ed konkurenceschopnosti v Buy Box. I kdy\u017e je konkurence a po\u010d\u00e1te\u010dn\u00ed investice v\u00fdznamn\u00e1, vyu\u017eit\u00ed zaveden\u00e9ho pov\u011bdom\u00ed o zna\u010dce a efektivn\u00ed cenov\u00e9 strategie mohou v\u00e9st k ziskovosti. \u00dasp\u011bch z\u00e1vis\u00ed na strategick\u00e9m pl\u00e1nov\u00e1n\u00ed a pr\u016fb\u011b\u017en\u00e9 anal\u00fdze trhu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732005788024\"><strong class=\"schema-faq-question\"><strong>Soukrom\u00e1 zna\u010dka vs Velkoobchod na Amazonu \u2013 kter\u00fd je pro v\u00e1s ten prav\u00fd?<\/strong><\/strong> <p class=\"schema-faq-answer\">Soukrom\u00e1 zna\u010dka nab\u00edz\u00ed flexibilitu v oblasti zna\u010dkov\u00e1n\u00ed, ale vy\u017eaduje zna\u010dn\u00e9 investice a pr\u00e1vn\u00ed odpov\u011bdnost za vady produktu. Velkoobchod t\u011b\u017e\u00ed z existuj\u00edc\u00edch zna\u010dek a snadn\u011bj\u0161\u00edho vstupu na trh, ale \u010del\u00ed intenzivn\u00ed konkurenci a ni\u017e\u0161\u00ed flexibilit\u011b cen. Va\u0161e volba z\u00e1vis\u00ed na va\u0161ich c\u00edlech, investi\u010dn\u00ed kapacit\u011b a toleranci k riziku.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732005805009\"><strong class=\"schema-faq-question\"><strong>Velkoobchod vs Soukrom\u00e1 zna\u010dka na Amazonu \u2013 Jak\u00e9 jsou hlavn\u00ed rozd\u00edly?<\/strong><\/strong> <p class=\"schema-faq-answer\">Soukrom\u00e1 zna\u010dka zahrnuje vytv\u00e1\u0159en\u00ed a zna\u010dkov\u00e1n\u00ed vlastn\u00edch produkt\u016f, co\u017e vy\u017eaduje zna\u010dn\u00e9 po\u010d\u00e1te\u010dn\u00ed investice do zna\u010dkov\u00e1n\u00ed, marketingu a v\u00fdvoje produktu. Tento p\u0159\u00edstup nab\u00edz\u00ed flexibilitu v cen\u00e1ch, ale tak\u00e9 znamen\u00e1, \u017ee nesete pr\u00e1vn\u00ed odpov\u011bdnost za vady produktu. Nav\u00edc je zde m\u00e9n\u011b konkurence pro Buy Box. Na druh\u00e9 stran\u011b, velkoobchod zahrnuje prodej zaveden\u00fdch zna\u010dek, co\u017e znamen\u00e1 ni\u017e\u0161\u00ed po\u010d\u00e1te\u010dn\u00ed investice do zna\u010dkov\u00e1n\u00ed a marketingov\u00fdch snah. Nicm\u00e9n\u011b \u010del\u00ed intenzivn\u00ed konkurenci pro Buy Box, co\u017e ovliv\u0148uje flexibilitu cen. Velkoobchod t\u011b\u017e\u00ed ze zaveden\u00e9ho pov\u011bdom\u00ed o zna\u010dce a umo\u017e\u0148uje snadn\u011bj\u0161\u00ed vstup na trh. Va\u0161e preference by m\u011bla odpov\u00eddat va\u0161im obchodn\u00edm c\u00edl\u016fm, investi\u010dn\u00ed kapacit\u011b a ochot\u011b \u0159\u00eddit vytv\u00e1\u0159en\u00ed zna\u010dky versus vyu\u017e\u00edv\u00e1n\u00ed existuj\u00edc\u00ed hodnoty zna\u010dky.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-535249-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed, jak se objevuj\u00ed: \u00a9 alexmishchenko \u2013 stock.adobe.com \/ \u00a9 radachynskyi \u2013 stock.adobe.com \/ \u00a9 Amazon \u2013 amazon.com \/ \u00a9 AA+W \u2013 stock.adobe.com<\/p><p class=\"theme-wp-block gb-responsive-611992-identifier\"><\/p><p class=\"theme-wp-block gb-responsive-888400-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Mnoho prodejc\u016f, kte\u0159\u00ed cht\u011bj\u00ed z\u00edskat postaven\u00ed na Amazonu, \u010del\u00ed ot\u00e1zce, kter\u00e1 strategie pro n\u011b funguje nejl\u00e9pe. Je t\u0159eba se rozhodnout nejen ohledn\u011b b\u011b\u017en\u00fdch faktor\u016f, jako jsou cena, kvalita nebo n\u00e1klady na dopravu, ale tak\u00e9 vz\u00edt v \u00favahu popul\u00e1rn\u00ed ot\u00e1zku: Amazon Wholesale vs Private Label \u2013 kter\u00e1 je lep\u0161\u00ed? Dnes vysv\u011btl\u00edme, jak m\u016f\u017ee toto rozhodnut\u00ed ovlivnit<\/p>\n","protected":false},"author":6,"featured_media":6010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-109146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Velkoobchod vs. Soukrom\u00e1 zna\u010dka \u2013 V\u0161e, co pot\u0159ebujete v\u011bd\u011bt<\/title>\n<meta name=\"description\" content=\"Objevte v\u00fdhody a nev\u00fdhody prodeje velkoobchodu na Amazonu versus soukrom\u00e9 zna\u010dky pro va\u0161e podnik\u00e1n\u00ed. 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With over 5 years of experience in various work environments, stretching from multinationals to startups and scale-ups, Daniel\u2019s expertise in software and process optimization is consistently grounded in his own experiences. Daniel has been writing articles, hosting podcasts, and conducting webinars on the topic of e-commerce for the past 3 years, and continues to do so with ever-growing enthusiasm.","sameAs":["https:\/\/www.linkedin.com\/in\/daniel-hannig\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/danielhannig\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-wholesale-vs-private-label-jak-vase-podnikani-tezi-z-obou\/#faq-question-1732005768904","position":1,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-wholesale-vs-private-label-jak-vase-podnikani-tezi-z-obou\/#faq-question-1732005768904","name":"Je Amazon Velkoobchod ziskov\u00fd?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ano, prodej velkoobchodu na Amazonu m\u016f\u017ee b\u00fdt ziskov\u00fd, pokud je dob\u0159e \u0159\u00edzen. Kl\u00ed\u010dov\u00e9 faktory zahrnuj\u00ed vyjedn\u00e1v\u00e1n\u00ed v\u00fdhodn\u00fdch cen za hromadn\u00e9 n\u00e1kupy, efektivn\u00ed \u0159\u00edzen\u00ed z\u00e1sob a udr\u017eov\u00e1n\u00ed konkurenceschopnosti v Buy Box. I kdy\u017e je konkurence a po\u010d\u00e1te\u010dn\u00ed investice v\u00fdznamn\u00e1, vyu\u017eit\u00ed zaveden\u00e9ho pov\u011bdom\u00ed o zna\u010dce a efektivn\u00ed cenov\u00e9 strategie mohou v\u00e9st k ziskovosti. \u00dasp\u011bch z\u00e1vis\u00ed na strategick\u00e9m pl\u00e1nov\u00e1n\u00ed a pr\u016fb\u011b\u017en\u00e9 anal\u00fdze trhu.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-wholesale-vs-private-label-jak-vase-podnikani-tezi-z-obou\/#faq-question-1732005788024","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-wholesale-vs-private-label-jak-vase-podnikani-tezi-z-obou\/#faq-question-1732005788024","name":"Soukrom\u00e1 zna\u010dka vs Velkoobchod na Amazonu \u2013 kter\u00fd je pro v\u00e1s ten prav\u00fd?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Soukrom\u00e1 zna\u010dka nab\u00edz\u00ed flexibilitu v oblasti zna\u010dkov\u00e1n\u00ed, ale vy\u017eaduje zna\u010dn\u00e9 investice a pr\u00e1vn\u00ed odpov\u011bdnost za vady produktu. Velkoobchod t\u011b\u017e\u00ed z existuj\u00edc\u00edch zna\u010dek a snadn\u011bj\u0161\u00edho vstupu na trh, ale \u010del\u00ed intenzivn\u00ed konkurenci a ni\u017e\u0161\u00ed flexibilit\u011b cen. Va\u0161e volba z\u00e1vis\u00ed na va\u0161ich c\u00edlech, investi\u010dn\u00ed kapacit\u011b a toleranci k riziku.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-wholesale-vs-private-label-jak-vase-podnikani-tezi-z-obou\/#faq-question-1732005805009","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-wholesale-vs-private-label-jak-vase-podnikani-tezi-z-obou\/#faq-question-1732005805009","name":"Velkoobchod vs Soukrom\u00e1 zna\u010dka na Amazonu \u2013 Jak\u00e9 jsou hlavn\u00ed rozd\u00edly?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Soukrom\u00e1 zna\u010dka zahrnuje vytv\u00e1\u0159en\u00ed a zna\u010dkov\u00e1n\u00ed vlastn\u00edch produkt\u016f, co\u017e vy\u017eaduje zna\u010dn\u00e9 po\u010d\u00e1te\u010dn\u00ed investice do zna\u010dkov\u00e1n\u00ed, marketingu a v\u00fdvoje produktu. Tento p\u0159\u00edstup nab\u00edz\u00ed flexibilitu v cen\u00e1ch, ale tak\u00e9 znamen\u00e1, \u017ee nesete pr\u00e1vn\u00ed odpov\u011bdnost za vady produktu. Nav\u00edc je zde m\u00e9n\u011b konkurence pro Buy Box. Na druh\u00e9 stran\u011b, velkoobchod zahrnuje prodej zaveden\u00fdch zna\u010dek, co\u017e znamen\u00e1 ni\u017e\u0161\u00ed po\u010d\u00e1te\u010dn\u00ed investice do zna\u010dkov\u00e1n\u00ed a marketingov\u00fdch snah. Nicm\u00e9n\u011b \u010del\u00ed intenzivn\u00ed konkurenci pro Buy Box, co\u017e ovliv\u0148uje flexibilitu cen. Velkoobchod t\u011b\u017e\u00ed ze zaveden\u00e9ho pov\u011bdom\u00ed o zna\u010dce a umo\u017e\u0148uje snadn\u011bj\u0161\u00ed vstup na trh. Va\u0161e preference by m\u011bla odpov\u00eddat va\u0161im obchodn\u00edm c\u00edl\u016fm, investi\u010dn\u00ed kapacit\u011b a ochot\u011b \u0159\u00eddit vytv\u00e1\u0159en\u00ed zna\u010dky versus vyu\u017e\u00edv\u00e1n\u00ed existuj\u00edc\u00ed hodnoty zna\u010dky.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/109146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=109146"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/109146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/6010"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=109146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=109146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=109146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}