{"id":109392,"date":"2024-12-04T12:52:27","date_gmt":"2024-12-04T12:52:27","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/klicove-ukazatele-vykonnosti-amazonu-metriky-ktere-potrebujete-znat\/"},"modified":"2025-12-10T09:42:23","modified_gmt":"2025-12-10T09:42:23","slug":"klicove-ukazatele-vykonnosti-amazonu-metriky-ktere-potrebujete-znat","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/klicove-ukazatele-vykonnosti-amazonu-metriky-ktere-potrebujete-znat\/","title":{"rendered":"Kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti Amazonu \u2013 metriky, kter\u00e9 pot\u0159ebujete zn\u00e1t!"},"content":{"rendered":"\n

Kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti (nebo ‘KPI’) Amazonu jsou \u010dasto p\u0159ehl\u00ed\u017eeny prodejci Amazonu. Dobrou zpr\u00e1vou je, \u017ee v\u00e1m to poskytne konkuren\u010dn\u00ed v\u00fdhodu. Zejm\u00e9na proto, \u017ee to jsou metriky, kter\u00fdmi Amazon m\u011b\u0159\u00ed \u00fasp\u011bch, co\u017e se n\u00e1sledn\u011b prom\u00edt\u00e1 do vy\u0161\u0161\u00edch prodej\u016f pro v\u00e1s. Jin\u00fdmi slovy: jako prodejce nezapom\u00ednejte na KPI Amazonu.<\/p>\n\n\n\n

To je proto, \u017ee obchodn\u00ed gigant<\/a> rychle penalizuje prodejce na trhu, kte\u0159\u00ed nemaj\u00ed sv\u00e9 metriky pod kontrolou. Nejprve se v\u0161ak pod\u00edvejme na to, co se mysl\u00ed, kdy\u017e se hovo\u0159\u00ed o ukazatel\u00edch v\u00fdkonnosti Amazonu.<\/p>\n\n\n\t\t

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\n\t\t\tObjevte sv\u016fj r\u016fstov\u00fd potenci\u00e1l\t\t<\/div>\n\t\t
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\n\t\t\t\tProd\u00e1v\u00e1te se ziskem? Udr\u017eujte svou ziskovost s SELLERLOGIC Business Analytics pro Amazon. Nyn\u00ed 14 dn\u00ed testujte.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\tZjistit v\u00edce\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n

Co jsou KPI Amazonu a pro\u010d jsou u\u017eite\u010dn\u00e9?<\/h2>\n\n\n\n

KPI mohou b\u00fdt pou\u017eity k m\u011b\u0159en\u00ed m\u00edry, do jak\u00e9 byly d\u016fle\u017eit\u00e9 c\u00edle implementov\u00e1ny, nebo do jak\u00e9 m\u00edry byly dosa\u017eeny. V pr\u016fmyslu v\u00fdroby m\u016f\u017ee b\u00fdt nap\u0159\u00edklad d\u016fle\u017eit\u00fdm KPI pr\u016fm\u011brn\u00e9 vyu\u017eit\u00ed stroje ve srovn\u00e1n\u00ed s maxim\u00e1ln\u00edm mo\u017en\u00fdm vyu\u017eit\u00edm.<\/p>\n\n\n\n

Koncept se v\u0161ak tak\u00e9 roz\u0161\u00ed\u0159il v digit\u00e1ln\u00edm pr\u016fmyslu. Nap\u0159\u00edklad m\u00edra konverze je z\u00e1sadn\u00ed KPI a je pou\u017eiteln\u00e1 pro podniky v\u0161ech velikost\u00ed \u2013 a\u0165 u\u017e je to v\u00e1\u0161 online obchod nebo Amazon. Pro inzerenty se naopak KPI vztahuj\u00ed na zobrazen\u00ed reklamy a jej\u00ed m\u00edru prokliku. Webov\u00e9 str\u00e1nky B2B na druh\u00e9 stran\u011b \u010dasto m\u011b\u0159\u00ed sv\u016fj \u00fasp\u011bch na z\u00e1klad\u011b lead\u016f.<\/p>\n\n\n\n

Na Amazonu kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti pom\u00e1haj\u00ed sledovat kritick\u00e9 faktory \u00fasp\u011bchu. Pouze ti, kte\u0159\u00ed m\u011b\u0159\u00ed sv\u016fj \u00fasp\u011bch nebo ne\u00fasp\u011bch, v\u011bd\u00ed, kde se v\u011bci pokazily a co u\u017e funguje dob\u0159e. Pak je tak\u00e9 mo\u017en\u00e9 optimalizovat s rozumem a porozum\u011bn\u00edm.<\/p>\n\n\n

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\"Nejd\u016fle\u017eit\u011bj\u0161\u00ed<\/figure><\/div>\n\n\n

Jak\u00e9 KPI pou\u017e\u00edv\u00e1 Amazon?<\/h2>\n\n\n\n

Na rozd\u00edl od prodejc\u016f, kte\u0159\u00ed maj\u00ed vlastn\u00ed online obchod, \u010del\u00ed prodejci na trhu zvl\u00e1\u0161tn\u00edm v\u00fdzv\u00e1m. To je proto, \u017ee relevantn\u00ed KPI Amazonu jsou \u010dasto stanoveny samotn\u00fdm online gigantem. Pokud nev\u011bnujete pozornost t\u011bmto kl\u00ed\u010dov\u00fdm ukazatel\u016fm v\u00fdkonnosti Amazonu, nem\u00e1te \u0161anci dos\u00e1hnout vysok\u00e9ho hodnocen\u00ed sv\u00fdch produkt\u016f nebo vyhr\u00e1t Buy Box<\/a>. A ti, kte\u0159\u00ed to nedok\u00e1\u017eou, prodaj\u00ed jen st\u011b\u017e\u00ed n\u011bjak\u00e9 produkty.<\/p>\n\n\n\n

Aby to bylo je\u0161t\u011b hor\u0161\u00ed, mnoho obvykl\u00fdch KPI Amazonu, jako jsou zobrazen\u00ed nebo m\u00edra prokliku, m\u016f\u017ee b\u00fdt pro prodejce na trhu m\u011b\u0159eno pouze p\u0159ibli\u017en\u011b, nebo je nelze m\u011b\u0159it v\u016fbec. Nejlep\u0161\u00ed \u0161ance, jak ovlivnit m\u00edru prokliku, m\u00edru konverze a prodeje, je, aby prodejci znali metriky KPI Amazonu<\/a> a optimalizovali sv\u00e9 podnik\u00e1n\u00ed podle toho.<\/p>\n\n\n\n

Pokuta za nedodr\u017een\u00ed p\u0159edpis\u016f<\/h3>\n\n\n\n

Ale existuje dal\u0161\u00ed d\u016fle\u017eit\u00fd d\u016fvod, pro\u010d by m\u011bly b\u00fdt relevantn\u00ed KPI Amazonu rozhodn\u011b sledov\u00e1ny: Amazon to tak\u00e9 d\u011bl\u00e1. Pokud prodejci ignoruj\u00ed v\u00fdkonnostn\u00ed metriky, vystavuj\u00ed se riziku, \u017ee nebudou schopni splnit po\u017eadovan\u00e9 standardy. Jakmile k tomu dojde, Amazon o tom v\u00ed \u2013 a m\u016f\u017ee to m\u00edt dopad na v\u00edce ne\u017e jen hodnocen\u00ed Buy Box nebo zisky. Ka\u017ed\u00fd, kdo musel n\u011bkdy vypracovat ak\u010dn\u00ed pl\u00e1n, ch\u00e1pe, \u017ee je to zbyte\u010dn\u00e9 \u00fasil\u00ed, kter\u00e9 jen pl\u00fdtv\u00e1 \u010dasem a pen\u011bzi. V nejhor\u0161\u00edm p\u0159\u00edpad\u011b obchodn\u00ed gigant dokonce zablokuje cel\u00fd \u00fa\u010det prodejce. Pro podnikatele, jejich\u017e hlavn\u00edm podnik\u00e1n\u00edm je Amazon, by to byla katastrofa.<\/p>\n\n\n\n

Existuje mnoho d\u016fvod\u016f, pro\u010d sledovat v\u0161echny kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti. Pokud hroz\u00ed, \u017ee se n\u011bjak\u00fd KPI Amazonu dostane do kritick\u00e9ho rozmez\u00ed, mohou b\u00fdt v\u010das p\u0159ijata protiopat\u0159en\u00ed a blokaci \u00fa\u010dtu lze p\u0159edej\u00edt.<\/p>\n\n\n

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\"Nejd\u016fle\u017eit\u011bj\u0161\u00ed<\/figure><\/div>\n\n\n

D\u016fle\u017eit\u00e9 KPI: Metriky v\u00fdkonnosti prodejc\u016f Amazonu<\/h3>\n\n\n\n

Zamysleli jste se n\u011bkdy nad t\u00edm: \u201eJak Amazon m\u011b\u0159\u00ed \u00fasp\u011bch?\u201c Do nyn\u011bj\u0161ka by si ka\u017ed\u00fd prodejce na trhu m\u011bl uv\u011bdomit, \u017ee zp\u016fsob dopravy a doba dod\u00e1n\u00ed hraj\u00ed d\u016fle\u017eitou roli. Amazon d\u00e1v\u00e1 p\u0159ednost tomu, kdy\u017e prodejci odes\u00edlaj\u00ed prost\u0159ednictv\u00edm sv\u00e9ho intern\u00edho programu “Fulfillment by Amazon” (FBA). Na jedn\u00e9 stran\u011b to p\u0159in\u00e1\u0161\u00ed v\u00edce p\u0159\u00edjm\u016f do pokladny poskytovatele platformy a na druh\u00e9 stran\u011b to zaru\u010duje rychl\u00e9 a bezprobl\u00e9mov\u00e9 dod\u00e1n\u00ed, co\u017e zaji\u0161\u0165uje spokojenost z\u00e1kazn\u00edk\u016f. Ale Prime by Seller nebo metody dopravy Fulfillment by Merchant tak\u00e9 spl\u0148uj\u00ed standardy.<\/p>\n\n\n\n

Stejn\u011b d\u016fle\u017eit\u00e1 jako kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti Amazonu<\/a> je v\u0161ak tak\u00e9 obecn\u00e1 v\u00fdkonnost prodejce. Ta se skl\u00e1d\u00e1 z r\u016fzn\u00fdch ukazatel\u016f:<\/p>\n\n\n\n

KPI Amazon<\/strong><\/td>Popis<\/strong><\/td>Maxim\u00e1ln\u00ed hodnota \/ Ide\u00e1ln\u00ed hodnota<\/strong><\/td><\/tr>
M\u00edra vad objedn\u00e1vek<\/td>Negativn\u00ed hodnocen\u00ed, poplatek za vr\u00e1cen\u00ed platby spojen\u00fd se slu\u017ebou, \u017e\u00e1dost o z\u00e1ruku A-to-Z<\/a>.<\/td>pod 1 %, nejl\u00e9pe 0 %<\/td><\/tr>
M\u00edra zru\u0161en\u00ed<\/td>Zru\u0161en\u00ed prodejce p\u0159ed zpracov\u00e1n\u00edm objedn\u00e1vky<\/td>pod 2,5 %, nejl\u00e9pe 0 %<\/td><\/tr>
M\u00edra platnosti sledovac\u00edch \u010d\u00edsel<\/td>Sledovac\u00ed \u010d\u00edsla, kter\u00e1 jsou platn\u00e1<\/td>min. 95 %, nejl\u00e9pe 100 %<\/td><\/tr>
M\u00edra zpo\u017ed\u011bn\u00fdch dod\u00e1vek<\/td>zpo\u017ed\u011bn\u00e1 dod\u00e1vka = potvrzen\u00ed o odesl\u00e1n\u00ed po uplynut\u00ed o\u010dek\u00e1van\u00e9ho data odesl\u00e1n\u00ed<\/td>pod 4 %, nejl\u00e9pe 0 %<\/td><\/tr>
Nespokojenost s vr\u00e1cen\u00edm<\/td>\u017d\u00e1dost o vr\u00e1cen\u00ed s negativn\u00edm hodnocen\u00edm z\u00e1kazn\u00edka, dotazy na vr\u00e1cen\u00ed neodpov\u011bzen\u00e9 do 48 hodin, dotazy na vr\u00e1cen\u00ed nespr\u00e1vn\u011b zam\u00edtnuty<\/td>pod 10 %, pokud mo\u017eno 0 %<\/td><\/tr>
Hodnocen\u00ed prodejc\u016f<\/td>Pr\u016fm\u011brn\u00e9 hodnocen\u00ed prodejce a po\u010det recenz\u00ed<\/td>co nejpozitivn\u011bj\u0161\u00ed, co nejvy\u0161\u0161\u00ed<\/td><\/tr>
Doba odezvy<\/td>Pr\u016fm\u011brn\u00e1 doba pot\u0159ebn\u00e1 k odpov\u011bdi na dotazy z\u00e1kazn\u00edk\u016f za posledn\u00edch 90 dn\u00ed<\/td>pod 24 hodin, pokud mo\u017eno pod 12 hodin<\/td><\/tr>
Sklad<\/td>Nen\u00ed skladem, probl\u00e9my s dod\u00e1vkou<\/td>co nejm\u00e9n\u011b \u010dasto<\/td><\/tr>
Nespokojenost se z\u00e1kaznick\u00fdm servisem<\/td>negativn\u00ed hodnocen\u00ed z\u00e1kazn\u00edka z odpov\u011bdi v po\u0161tovn\u00ed schr\u00e1nce kupuj\u00edc\u00edho a prodejce<\/td>co nejn\u00ed\u017ee<\/td><\/tr>
M\u00edra n\u00e1hrad<\/td>Pom\u011br vr\u00e1cen\u00ed pen\u011bz za posledn\u00edch 30 dn\u00ed k celkov\u00e9mu po\u010dtu objedn\u00e1vek<\/td>co nejn\u00ed\u017ee<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Dal\u0161\u00ed relevantn\u00ed KPI pro Amazon<\/h3>\n\n\n\n

Profesion\u00e1ln\u00ed prodejci se neomezuj\u00ed pouze na uveden\u00ed sv\u00fdch produkt\u016f na Amazon, sledov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch KPI metrik a t\u00edm to kon\u010d\u00ed. Je toho v\u00edc. Prodejci s priv\u00e1tn\u00edmi zna\u010dkami se zejm\u00e9na mus\u00ed tak\u00e9 vypo\u0159\u00e1dat s ot\u00e1zkou reklamy. Pokud jde o KPI marketingu na Amazonu, plat\u00ed pro logistick\u00e9ho giganta stejn\u00e9 v\u00fdkonnostn\u00ed metriky, kter\u00e9 se pou\u017e\u00edvaj\u00ed v konven\u010dn\u00edm marketingu.<\/p>\n\n\n\n

Stejn\u011b d\u016fle\u017eit\u00fdm KPI Amazonu<\/a> je tedy ACoS, co\u017e je zkratka pro “N\u00e1klady na reklamu v pom\u011bru k prodeji”<\/a>. Tento ukazatel vztahuje n\u00e1klady reklamn\u00edch kampan\u00ed k prodej\u016fm generovan\u00fdm touto reklamou: ACoS = n\u00e1klady na reklamu\/prodeje.<\/p>\n\n\n\n

P\u0159i obratu 50 000 eur a reklamn\u00edch v\u00fddaj\u00edch 3 000 eur by tedy ACoS byl 6 %. Maxim\u00e1ln\u00ed ACoS se v\u0161ak li\u0161\u00ed podle produktu. K tomu je t\u0159eba ode\u010d\u00edst v\u0161echny dal\u0161\u00ed n\u00e1klady, kter\u00e9 prodejce vynalo\u017eil, od prodejn\u00ed ceny, nap\u0159. v\u00fdrobn\u00ed n\u00e1klady, da\u0148 z prodeje nebo re\u017eijn\u00ed n\u00e1klady. Pokud nap\u0159\u00edklad prodejce dosahuje zisku 15 procent z prodejn\u00ed ceny na k\u00e1vovaru, ACoS nesm\u00ed p\u0159ekro\u010dit 15 procent. Jinak by to byla ztr\u00e1tov\u00e1 \u010dinnost.<\/p>\n\n\n\n

Jak vysok\u00fd nebo n\u00edzk\u00fd je ACoS jako KPI Amazonu, je v\u0161ak ur\u010deno \u0159adou dal\u0161\u00edch faktor\u016f, kter\u00e9 je t\u0159eba posuzovat jednotliv\u011b, jako je c\u00edl PPC kampan\u011b<\/a>, mar\u017ee a konkuren\u010dn\u00ed tlak v r\u00e1mci produktov\u00e9 \u0159ady. Na rozd\u00edl od Google Ads, Amazon Ads se nevypl\u00e1cej\u00ed pouze p\u0159i prodeji produktu, ale maj\u00ed tak\u00e9 vliv na organickou viditelnost.<\/p>\n\n\n\n

Vzhledem k tomuto komplexn\u011bj\u0161\u00edmu efektu se mnoz\u00ed prodejci za\u010dali zam\u011b\u0159ovat na dal\u0161\u00ed KPI Amazonu<\/a>, jako jsou n\u00e1klady na objedn\u00e1vku (CPO) jako KPI Amazonu. Zde se reklamn\u00ed v\u00fddaje za ur\u010dit\u00e9 obdob\u00ed d\u011bl\u00ed celkov\u00fdmi prodeji dosa\u017een\u00fdmi ve stejn\u00e9m obdob\u00ed. To zohled\u0148uje \u0161ir\u0161\u00ed dopad reklam Amazonu.<\/p>\n\n\n\n

KPI reklamy Amazon<\/h3>\n\n\n\n

Kdy\u017e hovo\u0159\u00edme o v\u00fdkonnostn\u00edch ukazatel\u00edch prodejc\u016f na Amazonu, je nutn\u00e9 zm\u00ednit KPI reklamy. D\u016fvodem je, \u017ee KPI reklamy Amazonu v\u00e1m poskytnou pou\u017eiteln\u00e9 informace o \u00fa\u010dinnosti a ziskovosti kampan\u00ed, kter\u00e9 provozujete. To v\u00e1m zase umo\u017e\u0148uje rozhodov\u00e1n\u00ed zalo\u017een\u00e9 na datech pro optimalizaci v\u00fdkonu a maximalizaci va\u0161\u00ed n\u00e1vratnosti investic.<\/p>\n\n\n\n

Abychom se zam\u011b\u0159ili na nejd\u016fle\u017eit\u011bj\u0161\u00ed KPI reklamy Amazon, zva\u017ete n\u00e1sleduj\u00edc\u00edch p\u011bt:<\/p>\n\n\n\n

1. N\u00e1klady na reklamu v pom\u011bru k prodeji (ACoS)<\/h4>\n\n\n\n

Pro\u010d je to d\u016fle\u017eit\u00e9: ACoS p\u0159\u00edmo m\u011b\u0159\u00ed efektivitu va\u0161ich v\u00fddaj\u016f na reklamu p\u0159i generov\u00e1n\u00ed prodeje. Je to kl\u00ed\u010dov\u00fd ukazatel ziskovosti, kter\u00fd v\u00e1m pom\u00e1h\u00e1 pochopit, zda utr\u00e1c\u00edte p\u0159\u00edli\u0161 mnoho za reklamu ve srovn\u00e1n\u00ed s prodeji, kter\u00e9 generuj\u00ed.<\/p>\n\n\n\n

2. N\u00e1vratnost v\u00fddaj\u016f na reklamu (ROAS)<\/h4>\n\n\n\n

Pro\u010d je to d\u016fle\u017eit\u00e9: ROAS dopl\u0148uje ACoS t\u00edm, \u017ee ukazuje p\u0159\u00edjmy generovan\u00e9 za ka\u017ed\u00fd dolar vynalo\u017een\u00fd na reklamu. Poskytuje jasn\u00fd obraz o celkov\u00e9 ziskovosti va\u0161ich kampan\u00ed. Vy\u0161\u0161\u00ed ROAS znamen\u00e1 efektivn\u011bj\u0161\u00ed v\u00fddaje na reklamu.<\/p>\n\n\n\n

3. M\u00edra prokliku (CTR)<\/h4>\n\n\n\n

Pro\u010d je to d\u016fle\u017eit\u00e9: CTR ukazuje, jak dob\u0159e va\u0161e reklama rezonuje s va\u0161\u00ed c\u00edlovou skupinou. Vy\u0161\u0161\u00ed CTR znamen\u00e1, \u017ee je va\u0161e reklama dostate\u010dn\u011b atraktivn\u00ed, aby p\u0159im\u011bla lidi kliknout, co\u017e je nezbytn\u00e9 pro p\u0159iv\u00e1d\u011bn\u00ed n\u00e1v\u0161t\u011bvnosti na va\u0161e produktov\u00e9 str\u00e1nky.<\/p>\n\n\n\n

4. M\u00edra konverze (CVR)<\/h4>\n\n\n\n

Pro\u010d je to d\u016fle\u017eit\u00e9: CVR ukazuje, jak efektivn\u00ed je va\u0161e reklama a produktov\u00e1 str\u00e1nka p\u0159i p\u0159etv\u00e1\u0159en\u00ed kliknut\u00ed na prodeje. Je to kl\u00ed\u010dov\u00fd ukazatel kvality va\u0161\u00ed vstupn\u00ed str\u00e1nky a nab\u00eddky produktu.<\/p>\n\n\n\n

5. P\u0159ipsan\u00e9 prodeje<\/h4>\n\n\n\n

Pro\u010d je to d\u016fle\u017eit\u00e9: Tento ukazatel ukazuje p\u0159\u00edm\u00fd prodejn\u00ed dopad va\u0161ich reklam. Je z\u00e1sadn\u00ed pro pochopen\u00ed p\u0159\u00edjm\u016f generovan\u00fdch va\u0161imi reklamn\u00edmi kampan\u011bmi a pro posouzen\u00ed jejich celkov\u00e9 efektivity.<\/p>\n\n\n\n

Tyto KPI jsou nezbytn\u00e9 pro sledov\u00e1n\u00ed \u00fasp\u011b\u0161nosti va\u0161ich reklamn\u00edch kampan\u00ed na Amazonu a optimalizaci ziskovosti, relevance a dopadu na prodeje<\/p>\n\n\n\t\t

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\n\t\t\tObjevte sv\u016fj r\u016fstov\u00fd potenci\u00e1l\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\tProd\u00e1v\u00e1te se ziskem? Udr\u017eujte svou ziskovost s SELLERLOGIC Business Analytics pro Amazon. Nyn\u00ed 14 dn\u00ed testujte.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\tZjistit v\u00edce\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n

Z\u00e1v\u011br: Pokud nesledujete, ztr\u00e1c\u00edte!<\/h2>\n\n\n\n

Prod\u00e1v\u00e1te na Amazonu, ale pravideln\u011b neanalyzujete sv\u00e9 KPI Amazonu? I kdy\u017e m\u016f\u017eete pokra\u010dovat v provozu t\u00edmto zp\u016fsobem, nen\u00ed to doporu\u010deno. Bez pochopen\u00ed, kde jsou nedostatky v syst\u00e9mu, je obt\u00ed\u017en\u00e9 efektivn\u011b optimalizovat va\u0161e podnik\u00e1n\u00ed. To m\u016f\u017ee v\u00e9st k n\u00e1sledk\u016fm, jako je sn\u00ed\u017een\u00ed hodnocen\u00ed, ztr\u00e1ta Buy Box nebo dokonce pozastaven\u00ed \u00fa\u010dtu.<\/p>\n\n\n\n

Proto by m\u011bli prodejci na Amazonu v\u017edy sledovat d\u016fle\u017eit\u00e9 metriky KPI a v\u010das reagovat v p\u0159\u00edpad\u011b probl\u00e9m\u016f. To sam\u00e9 plat\u00ed pro v\u00fdkon PPC kampan\u00ed v Amazonu, i kdy\u017e specifikace zde nejsou tak konkr\u00e9tn\u00ed jako pro v\u00fdkon prodejc\u016f. Zde by m\u011bly b\u00fdt ACoS a CPO udr\u017eov\u00e1ny na o\u010d\u00edch, aby bylo mo\u017en\u00e9 posoudit, zda kampa\u0148 dosahuje sv\u00e9ho c\u00edle.<\/p>\n\n\n\n

Obr\u00e1zkov\u00e9 kredity v po\u0159ad\u00ed, jak se objevuj\u00ed: \u00a9 Microone \u2013 stock.adobe.com \/ \u00a9 ANDA EUATHAM\u2013 stock.adobe.com \/ \u00a9 ivector \u2013 stock.adobe.com<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti (nebo ‘KPI’) Amazonu jsou \u010dasto p\u0159ehl\u00ed\u017eeny prodejci Amazonu. Dobrou zpr\u00e1vou je, \u017ee v\u00e1m to poskytne konkuren\u010dn\u00ed v\u00fdhodu. Zejm\u00e9na proto, \u017ee to jsou metriky, kter\u00fdmi Amazon m\u011b\u0159\u00ed \u00fasp\u011bch, co\u017e se n\u00e1sledn\u011b prom\u00edt\u00e1 do vy\u0161\u0161\u00edch prodej\u016f pro v\u00e1s. Jin\u00fdmi slovy: jako prodejce nezapom\u00ednejte na KPI Amazonu. To je proto, \u017ee obchodn\u00ed gigant rychle penalizuje<\/p>\n","protected":false},"author":6,"featured_media":13470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-109392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"\nUkazatele v\u00fdkonnosti Amazonu: Nejd\u016fle\u017eit\u011bj\u0161\u00ed metriky<\/title>\n<meta name=\"description\" content=\"Zde je d\u016fvod, pro\u010d byste m\u011bli sledovat nejd\u016fle\u017eit\u011bj\u0161\u00ed KPI na Amazonu. 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