{"id":109398,"date":"2021-06-15T06:36:00","date_gmt":"2021-06-15T06:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/precenovani-na-amazonu-jak-zvysit-prijmy-a-snizit-stres\/"},"modified":"2026-01-31T14:51:50","modified_gmt":"2026-01-31T14:51:50","slug":"precenovani-na-amazonu-jak-zvysit-prijmy-a-snizit-stres","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/precenovani-na-amazonu-jak-zvysit-prijmy-a-snizit-stres\/","title":{"rendered":"P\u0159ece\u0148ov\u00e1n\u00ed na Amazonu \u2013 Jak zv\u00fd\u0161it p\u0159\u00edjmy a sn\u00ed\u017eit stres"},"content":{"rendered":"\n

Co si mysl\u00edte, \u017ee jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdb\u011brov\u00e1 krit\u00e9ria pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, kdy\u017e hledaj\u00ed produkt na Amazonu? Kvalita produktu? Z\u00e1kaznick\u00fd servis? Rychlost dod\u00e1n\u00ed? Pokud byla cena mezi va\u0161imi prvn\u00edmi t\u0159emi mo\u017enostmi, rozhodn\u011b nejste sami. Nen\u00ed bezd\u016fvodn\u00e9, \u017ee kone\u010dn\u00e1 cena (produkt + n\u00e1klady na dod\u00e1n\u00ed) je nejd\u016fle\u017eit\u011bj\u0161\u00edm ukazatelem pro prodejce na Amazonu, kte\u0159\u00ed cht\u011bj\u00ed um\u00edstit sv\u00e9 produkty za vytou\u017een\u00e9 pole \u201eP\u0159idat do ko\u0161\u00edku\u201c – tak\u00e9 zn\u00e1m\u00e9 jako “Buy Box”. V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nem\u00e1me v \u00famyslu zleh\u010dovat v\u00fdznam dal\u0161\u00edch prodejn\u00edch krit\u00e9ri\u00ed, jako je doba dod\u00e1n\u00ed nebo m\u00edra vr\u00e1cen\u00ed, ale na konci dne je jedno jist\u00e9: konkurenceschopn\u00e1 kone\u010dn\u00e1 cena zv\u00fd\u0161\u00ed va\u0161e \u0161ance na z\u00edsk\u00e1n\u00ed Buy Box. Zde p\u0159ich\u00e1z\u00ed na \u0159adu optimalizace cen – nebo “p\u0159ece\u0148ov\u00e1n\u00ed” – na Amazonu.<\/p>\n\n\n\n

Co je p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu a pro\u010d je to tak d\u016fle\u017eit\u00e9?<\/h2>\n\n\n\n

Ne\u017e se ztrat\u00edme v hlubin\u00e1ch taktik cenov\u00e9 strategie pro Amazon, pod\u00edvejme se rychle na z\u00e1klady na\u0161eho dne\u0161n\u00edho t\u00e9matu. Ji\u017e jsme zm\u00ednili jedno nebo dv\u011b slova v prvn\u00edm odstavci, kter\u00e1 mohou vy\u017eadovat n\u011bjak\u00e9 vysv\u011btlen\u00ed, pokud jste nov\u00ed na Amazonu. Pro ty z v\u00e1s, kte\u0159\u00ed se ji\u017e orientuj\u00ed v prost\u0159ed\u00ed Amazonu, je zde \u010dl\u00e1nek, kter\u00fd se podrobn\u011bji zab\u00fdv\u00e1 va\u0161\u00ed strategi\u00ed p\u0159ece\u0148ov\u00e1n\u00ed.<\/p>\n\n\n\n

Buy Box<\/h3>\n\n\n\n

Oran\u017eov\u00e9\/zlat\u00e9 tla\u010d\u00edtko na Amazonu, kter\u00e9 je ozna\u010deno \u201eP\u0159idat do ko\u0161\u00edku\u201c, je hovorov\u011b zn\u00e1m\u00e9 jako Buy Box<\/a>. Toto tla\u010d\u00edtko najdete na prav\u00e9 stran\u011b jak\u00e9koli str\u00e1nky s podrobnostmi o produktu na Amazonu, kdy\u017e proch\u00e1z\u00edte online platformou.<\/p>\n\n\n\n

Pokud prod\u00e1v\u00e1te na Amazonu, ur\u010dit\u011b jste si v\u0161imli, \u017ee konkurence ohledn\u011b tohoto Buy Box je velmi siln\u00e1. Pro\u010d je tomu tak? To je proto, \u017ee Buy Box m\u016f\u017ee m\u00edt pouze jeden prodejce najednou a p\u0159ibli\u017en\u011b 90 % v\u0161ech prodej\u016f prob\u00edh\u00e1 prost\u0159ednictv\u00edm tohoto zlat\u00e9ho pole \u201eP\u0159idat do ko\u0161\u00edku\u201c. Zva\u017ete toto: Kdy naposledy jste \u0161li na Amazon a aktivn\u011b hledali alternativn\u00ed prodejce stejn\u00e9ho produktu m\u00edsto toho, abyste pou\u017eili Buy Box?<\/p>\n\n\n\n

Z\u00edsk\u00e1n\u00ed Buy Box nen\u00ed \u017e\u00e1dn\u00e1 d\u011btsk\u00e1 hra, ale investice se vyplat\u00ed, pokud jen pro vzniklou viditelnost a zisk. Napsali jsme pracovn\u00ed se\u0161it o tom, jak se dostat do Buy Box ve 13 kroc\u00edch. M\u016f\u017eete si ho p\u0159e\u010d\u00edst zde<\/a>.<\/p>\n\n\n\n

Jak cenit na Amazonu<\/h2>\n\n\n\n

Tak\u017ee, co je p\u0159ece\u0148ov\u00e1n\u00ed<\/a>? No, cenov\u00e1 strategie Amazonu je v podstat\u011b postavena na optimalizaci cen, tj. \u00faprava vlastn\u00edch cen produkt\u016f podle podm\u00ednek na trhu. Tyto podm\u00ednky zahrnuj\u00ed kone\u010dnou cenu produkt\u016f konkurence, nab\u00eddku a popt\u00e1vku relevantn\u00edch produkt\u016f, vliv trend\u016f nebo sez\u00f3n na trz\u00edch a mnoho dal\u0161\u00edch faktor\u016f.<\/p>\n\n\n\n

P\u0159i p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu mohou prodejci pou\u017e\u00edt r\u016fzn\u00e9 metody. V\u011bt\u0161ina profesion\u00e1l\u016f tuto \u010dasov\u011b n\u00e1ro\u010dnou \u00falohu outsourcuje na n\u00e1stroj pro p\u0159ece\u0148ov\u00e1n\u00ed Amazonu<\/a> nebo software. Jin\u00ed v\u0161ak r\u00e1di prov\u00e1d\u011bj\u00ed sv\u016fj pr\u016fzkum trhu bez pomoci \u0159e\u0161en\u00ed a upravuj\u00ed sv\u00e9 ceny ru\u010dn\u011b. Ob\u011b metody maj\u00ed sv\u00e9 v\u00fdhody a nev\u00fdhody. Je tak\u00e9 d\u016fle\u017eit\u00e9 poznamenat, \u017ee ne ka\u017ed\u00fd n\u00e1stroj pro p\u0159ece\u0148ov\u00e1n\u00ed je na Amazonu stejn\u00fd. Ale o tom v\u00edce pozd\u011bji.<\/p>\n\n\n\n

Jako obecn\u00fd v\u00fdchoz\u00ed bod v\u017edy vy\u017eaduje solidn\u00ed cenov\u00e1 strategie, abyste si nejprve polo\u017eili tuto ot\u00e1zku:<\/p>\n\n\n\n

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Vzhledem ke v\u0161em relevantn\u00edm faktor\u016fm, jak uprav\u00edm kone\u010dn\u00e9 ceny sv\u00fdch produkt\u016f na Amazonu, aby se prod\u00e1valy optim\u00e1ln\u011b?<\/span><\/p>\n<\/blockquote>\n\n\n\n

Zat\u00edmco p\u0159ece\u0148ov\u00e1n\u00ed je pom\u011brn\u011b jednoduch\u00e9, existuj\u00ed metody, kter\u00e9 mohou proces vylep\u0161it, a tak\u00e9 n\u011bkolik chyb p\u0159i p\u0159ece\u0148ov\u00e1n\u00ed<\/a>, kter\u00fdm byste se rozhodn\u011b m\u011bli vyhnout. Pod\u00edvejme se bl\u00ed\u017ee na r\u016fzn\u00e9 metody, kter\u00e9 lze pou\u017e\u00edt p\u0159i p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu.<\/p>\n\n\n

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\"V\u017edy<\/figure><\/div>\n\n\n

Manual P\u0159ece\u0148ov\u00e1n\u00ed na Amazonu<\/h3>\n\n\n\n

Tato forma p\u0159ece\u0148ov\u00e1n\u00ed znamen\u00e1, \u017ee v\u016fbec nepou\u017e\u00edv\u00e1te \u017e\u00e1dn\u00fd software pro svou cenovou strategii nebo anal\u00fdzu na Amazonu. Vy\u017eaduje, aby prodejci sami sledovali ceny sv\u00fdch konkurent\u016f a relevantn\u00ed podm\u00ednky na trhu.<\/p>\n\n\n\n

Hlavn\u00ed v\u00fdhodou t\u00e9to metody p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu je, \u017ee m\u00e1te plnou kontrolu nad svou cenovou strategi\u00ed. Tak\u00e9 m\u011bjte na pam\u011bti, \u017ee v\u011bt\u0161ina n\u00e1stroj\u016f pro p\u0159ece\u0148ov\u00e1n\u00ed Amazonu nen\u00ed nab\u00edzena zdarma. Prodejci, kte\u0159\u00ed nepou\u017e\u00edvaj\u00ed p\u0159ece\u0148ova\u010d, nejsou zat\u00ed\u017eeni t\u011bmito dodate\u010dn\u00fdmi n\u00e1klady. Dal\u0161\u00ed ot\u00e1zkou je, zda to kompenzuje \u010das, kter\u00fd mus\u00edte tr\u00e1vit neust\u00e1l\u00fdm upravov\u00e1n\u00edm sv\u00fdch cen.<\/p>\n\n\n\n

Kde je nev\u00fdhoda? Jak jste mo\u017en\u00e1 uhodli, p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu bez softwaru v\u00e1m zabere spoustu \u010dasu. P\u0159esn\u011bji \u0159e\u010deno, p\u0159ece\u0148ov\u00e1n\u00ed bez softwaru v\u00e1m zabere ve\u0161ker\u00fd \u010das, pokud chcete dr\u017eet krok s ostatn\u00edmi prodejci, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed automatizovan\u00fd software pro p\u0159ece\u0148ov\u00e1n\u00ed. Ka\u017ed\u00fd den doch\u00e1z\u00ed k 2,5 milionu \u00faprav cen na Amazonu<\/a>, p\u0159i\u010dem\u017e Amazon m\u011bn\u00ed ceny sv\u00fdch vlastn\u00edch produkt\u016f a\u017e 8kr\u00e1t za hodinu. Ti, kte\u0159\u00ed se takov\u00e9 \u00falohy v\u011bnuj\u00ed ru\u010dn\u011b, nemaj\u00ed na konci dne mnoho \u010dasu na jin\u00e9 v\u011bci, co\u017e vede k zanedb\u00e1v\u00e1n\u00ed dal\u0161\u00edch metrik a poklesu jejich celkov\u00e9ho hodnocen\u00ed prodejce.<\/p>\n\n\n\n

Statick\u00e9 p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu<\/h3>\n\n\n\n

Statick\u00e9 nebo pravidlov\u00e9 p\u0159ece\u0148ov\u00e1n\u00ed znamen\u00e1, \u017ee pou\u017e\u00edv\u00e1te software pro svou cenovou strategii, kter\u00fd identifikuje cenu pot\u0159ebnou k z\u00edsk\u00e1n\u00ed Buy Box a pot\u00e9 automaticky upravuje ceny va\u0161ich produkt\u016f na tuto \u010d\u00e1stku.<\/p>\n\n\n\n

V\u00fdhodou statick\u00e9ho p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu je, \u017ee z\u00edsk\u00e1te Buy Box \u010dast\u011bji ne\u017e d\u0159\u00edve a t\u00edm p\u00e1dem budete moci prodat v\u00edce polo\u017eek. Krom\u011b toho u\u017e nemus\u00edte tr\u00e1vit mnoho hodin denn\u011b ru\u010dn\u00edm upravov\u00e1n\u00edm sv\u00fdch cen, abyste dr\u017eeli krok s konkurenc\u00ed, ale nech\u00e1te pr\u00e1ci na p\u0159ece\u0148ova\u010di. To v\u00e1m nyn\u00ed d\u00e1v\u00e1 mnohem v\u00edce \u010dasu na jin\u00e9 v\u011bci. Co se t\u00fd\u010de n\u00e1klad\u016f: Amazon nab\u00edz\u00ed slu\u017ebu p\u0159ece\u0148ov\u00e1n\u00ed pro prodejce a d\u011bl\u00e1 to bez poplatku. Ale kde je h\u00e1\u010dek? I kdy\u017e je p\u0159ece\u0148ova\u010d Amazonu zdarma, algoritmus zalo\u017een\u00fd na pravidlech, se kter\u00fdm pracuje, m\u00e1 n\u011bkolik nev\u00fdhod.<\/p>\n\n\n\n

Vzhledem k zv\u00fd\u0161en\u00e9mu pod\u00edlu Buy Box nyn\u00ed m\u016f\u017eete prod\u00e1vat v\u00edce produkt\u016f ne\u017e kdy p\u0159edt\u00edm \u2013 ale za jakou cenu? P\u0159ece\u0148ova\u010d Amazonu zkoum\u00e1 ceny va\u0161\u00ed konkurence a pot\u00e9 aplikuje jedin\u00fd vzorec: Podb\u00edzejte konkurenci za ka\u017edou cenu (doslova). V\u00fdsledkem jsou tvrd\u00e9 cenov\u00e9 v\u00e1lky mezi prodejci. Zat\u00edmco to je dobr\u00e1 zpr\u00e1va pro z\u00e1kazn\u00edky, z pohledu prodejce v t\u011bchto cenov\u00fdch v\u00e1lk\u00e1ch nen\u00ed v\u00edt\u011bz.<\/p>\n\n\n\n

Dynamick\u00e9 p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu<\/h3>\n\n\n\n

Pokud jde o dynamickou cenovou<\/a> strategii na Amazonu, existuje \u0161irok\u00e1 \u0161k\u00e1la n\u00e1stroj\u016f<\/a>, kter\u00e9 mohou pomoci va\u0161emu online podnik\u00e1n\u00ed z\u00edskat na s\u00edle. Podobn\u011b jako statick\u00e9 p\u0159ece\u0148ov\u00e1n\u00ed, dynamick\u00e9 p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu ur\u010duje cenu, kterou pot\u0159ebujete pro Buy Box. Pot\u00e9 nastav\u00ed va\u0161e ceny na tuto \u010d\u00e1stku, ale postupn\u011b zvy\u0161uje va\u0161e ceny na nejvy\u0161\u0161\u00ed mo\u017enou \u010d\u00e1stku, kterou m\u016f\u017eete \u00fa\u010dtovat, ani\u017e byste ztratili Buy Box.<\/p>\n\n\n\n

V\u00fdhodou t\u00e9to formy cen\u011bn\u00ed je, \u017ee jste v Buy Box \u010dast\u011bji, zat\u00edmco prod\u00e1v\u00e1te za nejvy\u0161\u0161\u00ed mo\u017enou cenu<\/a>.<\/p>\n\n\n\n

Nev\u00fdhodou, kterou n\u011bkte\u0159\u00ed prodejci uv\u00e1d\u011bj\u00ed, je, \u017ee va\u0161e cenov\u00e1 strategie je siln\u011b \u0159\u00edzena softwarem a proto postr\u00e1d\u00e1 “lidsk\u00fd dotek”, pokud to tak chcete \u0159\u00edct.<\/p>\n\n\n\n

To nen\u00ed v\u017edy pravda.<\/p>\n\n\n\n

P\u0159ece\u0148ov\u00e1n\u00ed na Amazonu nemus\u00ed nutn\u011b znamenat, \u017ee prodejce mus\u00ed vzd\u00e1t kontrolu nad cenovou strategi\u00ed. M\u016f\u017eete analyzovat trh a ceny sv\u00fdch konkurent\u016f podle vlastn\u00edho uv\u00e1\u017een\u00ed a upravit dynamick\u00fd p\u0159ece\u0148ova\u010d podle sv\u00fdch zji\u0161t\u011bn\u00ed. To m\u016f\u017ee dokonce v\u00e9st k lep\u0161\u00edm v\u00fdsledk\u016fm. V\u011bt\u0161ina prodejc\u016f se v\u0161ak jednodu\u0161e spol\u00e9h\u00e1 \u00fapln\u011b na sv\u00e9 p\u0159ece\u0148ova\u010de, proto\u017ee je to nejpohodln\u011bj\u0161\u00ed \u0159e\u0161en\u00ed, kter\u00e9 jim umo\u017e\u0148uje p\u0159ej\u00edt k jin\u00fdm nal\u00e9hav\u011bj\u0161\u00edm z\u00e1le\u017eitostem. Dobr\u00fd p\u0159ece\u0148ova\u010d v\u00e1m tak\u00e9 m\u016f\u017ee nab\u00eddnout n\u011bkolik strategi\u00ed na v\u00fdb\u011br, co\u017e zaji\u0161\u0165uje, \u017ee va\u0161e okam\u017eit\u00e9 obchodn\u00ed pot\u0159eby jsou v\u017edy pokryty.<\/p>\n\n\n

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\"Nejlep\u0161\u00ed<\/figure><\/div>\n\n\n

Repricer \u2260 Repricer<\/h3>\n\n\n\n

Chyst\u00e1te se za\u010d\u00edt p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu, ale nev\u00edte, kde za\u010d\u00edt? Existuje n\u011bkolik ot\u00e1zek ohledn\u011b toho, jak\u00fd typ p\u0159ece\u0148ova\u010de byste m\u011bli z\u00edskat pro sv\u00e9 podnik\u00e1n\u00ed. Jak jsme ji\u017e diskutovali, dynamick\u00e9 \u0159e\u0161en\u00ed p\u0159ece\u0148ov\u00e1n\u00ed je mo\u017enost, kter\u00e1 m\u00e1 nejv\u00edce v\u00fdhod. Nicm\u00e9n\u011b ne ka\u017ed\u00e9 \u0159e\u0161en\u00ed je stejn\u00e9.<\/p>\n\n\n\n

Existuje n\u011bkolik v\u011bc\u00ed, kter\u00e9 si m\u016f\u017eete napl\u00e1novat p\u0159edem, kdy\u017e za\u010dnete porovn\u00e1vat software pro p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu. Pracujete s mezin\u00e1rodn\u00edm t\u00fdmem? Zkontrolujte, zda m\u00e1 p\u0159ece\u0148ova\u010d v\u0161echny pot\u0159ebn\u00e9 jazykov\u00e9 mo\u017enosti, kter\u00e9 v\u00e1\u0161 t\u00fdm vy\u017eaduje, a \u2013 co je d\u016fle\u017eit\u011bj\u0161\u00ed \u2013 zda spole\u010dnost nab\u00edz\u00ed z\u00e1kaznick\u00fd servis v uveden\u00fdch jazyc\u00edch. Krom\u011b toho se ka\u017ed\u00fd p\u0159ece\u0148ova\u010d specializuje na r\u016fzn\u00e9 obchodn\u00ed modely. Tak\u017ee ne\u017e se rozhodnete pro konkr\u00e9tn\u00ed software, nejprve zkontrolujte, zda ho m\u016f\u017eete pou\u017e\u00edt k implementaci v\u0161ech pl\u00e1novan\u00fdch cenov\u00fdch strategi\u00ed va\u0161\u00ed spole\u010dnosti, abyste dos\u00e1hli co nejvy\u0161\u0161\u00edho zisku.<\/p>\n\n\n\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"study\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tStudie ukazuje nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed metody, jak z\u00edskat Buy Box<\/a>\n\t\t\t<\/div>\n\t\t\t
Pozornost v\u00fdzkumn\u00edk\u016f byla zam\u011b\u0159ena na identifikaci online prodejc\u016f, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed p\u0159ece\u0148ova\u010de, jejich cenov\u00e9 strategie a jak roz\u0161\u00ed\u0159en\u00e9 jsou p\u0159ece\u0148ova\u010de na Amazonu. P\u0159e\u010dt\u011bte si zde, co zjistili o tom, jak \u00fasp\u011b\u0161n\u00ed prodejci s n\u00e1strojem pro p\u0159ece\u0148ov\u00e1n\u00ed skute\u010dn\u011b jsou.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n

10 nejlep\u0161\u00edch n\u00e1stroj\u016f pro Repricer na Amazonu v porovn\u00e1n\u00ed<\/strong><\/h2>\n\n\n\n

Ch\u00e1peme, \u017ee m\u00e1te podnik\u00e1n\u00ed, kter\u00e9 mus\u00edte \u0159\u00eddit, a nem\u00e1te \u010das proch\u00e1zet internetem ve snaze naj\u00edt ten jedin\u00fd p\u0159ece\u0148ova\u010d, kter\u00fd by vl\u00e1dl v\u0161em. Proto jsme pro v\u00e1s zde uvedli ty nejlep\u0161\u00ed. M\u011bjte na pam\u011bti, \u017ee nalezen\u00ed nejlep\u0161\u00edho p\u0159ece\u0148ova\u010de na Amazonu <\/strong>pro va\u0161e podnik\u00e1n\u00ed m\u016f\u017ee vy\u017eadovat spoustu pokus\u016f a omyl\u016f. V\u0161echny mo\u017enosti, kter\u00e9 zm\u00edn\u00edme, maj\u00ed sv\u00e9 siln\u00e9 a slab\u00e9 str\u00e1nky. Dbejte zvl\u00e1\u0161tn\u00ed pozornost na to, jak\u00e9 funkce jsou zahrnuty ve va\u0161em cenov\u00e9m pl\u00e1nu. Nap\u0159\u00edklad \u010dasto jsou AI p\u0159ece\u0148ova\u010de k dispozici pouze p\u0159i upgradu na vy\u0161\u0161\u00ed verzi.<\/p>\n\n\n\n

Tak\u00e9 p\u0159i hled\u00e1n\u00ed nejlep\u0161\u00edho softwaru pro p\u0159ece\u0148ov\u00e1n\u00ed na Amazonu se ujist\u011bte, kolik Amazon Marketplace \u0159e\u0161en\u00ed zahrnuje a zda jsou zahrnuty ty, na kter\u00fdch prod\u00e1v\u00e1te (nebo pl\u00e1nujete prod\u00e1vat). Dal\u0161\u00edm d\u016fle\u017eit\u00fdm bodem je z\u00e1kaznick\u00fd servis a zda je zahrnut v cen\u011b, kterou jste si vybrali!<\/p>\n\n\n\n

Jak vid\u00edte n\u00ed\u017ee, ka\u017ed\u00fd p\u0159ece\u0148ova\u010d nab\u00edz\u00ed bezplatnou zku\u0161ebn\u00ed verzi, d\u016frazn\u011b doporu\u010dujeme, abyste jich vyu\u017eili!<\/p>\n\n\n\n

SELLERLOGIC<\/a><\/h2>\n\n\n\n

SELLERLOGIC nab\u00edz\u00ed solidn\u00ed komplexn\u00ed \u0159e\u0161en\u00ed, kter\u00e9 se zam\u011b\u0159uje na pokro\u010dil\u00e9 podnikatele na Amazonu. SELLERLOGIC obsluhuje 19 Amazon Marketplace a zaji\u0161\u0165uje, \u017ee vyhrajete a z\u016fstanete v Buy Box s chytrou AI.<\/p>\n\n\n\n

Cen\u011bn\u00ed<\/strong><\/td>Z\u00e1visl\u00e9 na po\u010dtu SKU a d\u00e9lce smlouvy<\/a> <\/td><\/tr>
Trhy (19)<\/strong><\/td>DE, UK, FR, IT, ES, NL, SE, PL, EG, SA, TR, AE, IN, JP, SG, AU, US, CA, MX, BR<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Zahrnuto<\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>Zahrnuto<\/td><\/tr>
Bezplatn\u00e1 Trial<\/strong><\/td>14 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Repricer Express\/ Repricer.com<\/h2>\n\n\n\n

Srovn\u00e1n\u00ed Amazon Repricer<\/strong> mus\u00ed zahrnovat <\/strong>RepricerExpress, kter\u00fd se ned\u00e1vno slou\u010dil s Repricer.com.\u00a0<\/p>\n\n\n\n

Vzhledem k rozs\u00e1hl\u00e9 sad\u011b funkc\u00ed RepricerExpress \u2013 podle vlastn\u00edch prohl\u00e1\u0161en\u00ed na jejich webov\u00fdch str\u00e1nk\u00e1ch \u2013 v\u00e1m nab\u00edz\u00ed flexibilitu p\u0159izp\u016fsobit sv\u00e9 ceny a sout\u011b\u017eit zp\u016fsoby, kter\u00e9 vyhovuj\u00ed va\u0161emu podnik\u00e1n\u00ed. M\u016f\u017eete m\u011bnit ceny na eBay a Amazonu.<\/p>\n\n\n\n

Ceny<\/strong><\/td>\u20ac75\/m\u011bs\u00edc a\u017e 1099\/m\u011bs\u00edc<\/td><\/tr>
Trhy (13)<\/strong><\/td>DE, UK, FR, IT, ES, IN, JP, AU, US, CA, MX<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Vy\u017eaduje Plus bal\u00ed\u010dek<\/strong><\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>Vy\u017eaduje Ultimate bal\u00ed\u010dek<\/strong><\/td><\/tr>
Zdarma Trial<\/strong><\/td>14 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

bqool<\/h2>\n\n\n\n

Podle domovsk\u00e9 str\u00e1nky je AI spole\u010dnosti BQool pln\u011b schopna vyhodnocovat aktu\u00e1ln\u00ed tr\u017en\u00ed podm\u00ednky, p\u0159edpov\u00eddat mo\u017en\u00e9 v\u00fdsledky a agresivn\u011b prov\u00e1d\u011bt cenov\u00e1 rozhodnut\u00ed.<\/p>\n\n\n\n

Jejich ceny se pohybuj\u00ed od 25 $\/m\u011bs\u00edc do 300 $\/m\u011bs\u00edc, v z\u00e1vislosti na tom, kter\u00fd pl\u00e1n si vyberete. K dispozici je tak\u00e9 14denn\u00ed bezplatn\u00e1 zku\u0161ebn\u00ed verze.<\/p>\n\n\n\n

Ceny<\/strong><\/td>25 $\/m\u011bs\u00edc a\u017e 300 $\/m\u011bs\u00edc<\/td><\/tr>
Trhy (9)<\/strong><\/td>US, CA, MX, UK, DE, FR, IT, ES, JP<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Vy\u017eaduje $50\/m\u011bs\u00ed\u010dn\u00ed bal\u00ed\u010dek<\/strong><\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>\u017d\u00e1dn\u00e9 informace<\/td><\/tr>
Zdarma Trial<\/strong><\/td>14 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Feedvisor<\/h2>\n\n\n\n

Dal\u0161\u00edm v na\u0161em srovn\u00e1n\u00ed Amazon Repricer<\/strong> je Feedvisor. Podle jejich webov\u00fdch str\u00e1nek se Feedvisor prezentuje jako nejlep\u0161\u00ed Amazon Repricer<\/strong> pro prodejce FBA, stejn\u011b jako pro soukrom\u00e9 zna\u010dky nebo zna\u010dky. Feedvisor nab\u00edz\u00ed t\u0159i pl\u00e1ny, kter\u00e9 zahrnuj\u00ed r\u016fzn\u00e9 funkce.<\/p>\n\n\n\n

Bohu\u017eel, Feedvisor neposkytuje mnoho informac\u00ed, pokud se neregistrujete na demo verzi.<\/p>\n\n\n\n

Ceny<\/strong><\/td>Demo po\u017eadov\u00e1no<\/td><\/tr>
Trhy (9)<\/strong><\/td>Demo po\u017eadov\u00e1no<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Demo po\u017eadov\u00e1no<\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>Demo po\u017eadov\u00e1no<\/td><\/tr>
Zdarma Trial<\/strong><\/td>60 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Seller Republika<\/h2>\n\n\n\n

Na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch Seller Republika slibuje, \u017ee spln\u00ed pot\u0159eby va\u0161eho podnik\u00e1n\u00ed, a\u0165 u\u017e prod\u00e1v\u00e1te ze sv\u00e9 gar\u00e1\u017ee nebo \u0159\u00edd\u00edte podnik. S klientskou z\u00e1kladnou, kter\u00e1 zahrnuje jak MNC, tak mal\u00e9 podniky, se Seller Republika zam\u011b\u0159ila na v\u00fdvoj repriceru, kter\u00fd m\u00e1 za c\u00edl slou\u017eit \u0161irok\u00e9 \u0161k\u00e1le podnikatel\u016f<\/p>\n\n\n\n

Ceny<\/strong><\/td>$28,95\/m\u011bs\u00edc a\u017e $1478,95\/m\u011bs\u00edc<\/td><\/tr>
Trhy (8)<\/strong><\/td>USA, CA, UK, DE, FR, IT, ES, IN<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Zahrnuto<\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>Email a \u017eiv\u00fd chat<\/td><\/tr>
Zdarma Trial<\/strong><\/td>15 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

SellerEngine<\/h2>\n\n\n\n

Podle prohl\u00e1\u0161en\u00ed na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch je SellerEngine bezpe\u010dnou volbou pro v\u00e1s, pokud jste um\u00edstili sv\u016fj obchod na mezin\u00e1rodn\u00ed \u00farovni. Reprezentuj\u00edc\u00ed 9 n\u00e1rodnost\u00ed, mluv\u00edc\u00ed 13 jazyky a pracuj\u00edc\u00ed ve 3 zem\u00edch, SellerEngine v\u00e1s pokryje z hlediska multinacionality na Amazonu<\/strong>.<\/p>\n\n\n\n

Ceny<\/strong><\/td>$50\/m\u011bs\u00edc a\u017e $2000\/m\u011bs\u00edc<\/td><\/tr>
Trhy <\/strong><\/td>Demo po\u017eadov\u00e1no<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Demo po\u017eadov\u00e1no<\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>Demo po\u017eadov\u00e1no<\/td><\/tr>
Zdarma Trial<\/strong><\/td>14 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

RepriceIt<\/h2>\n\n\n\n

Podle informac\u00ed na jejich webov\u00fdch str\u00e1nk\u00e1ch, RepriceIt vyvinul sv\u00e9 \u0159e\u0161en\u00ed, aby vy\u0159e\u0161il probl\u00e9my, kter\u00e9 byli sv\u011bdky na vlastn\u00ed o\u010di. Jako dlouholet\u00ed prodejci na Amazonu a s d\u016frazem na orientaci na z\u00e1kazn\u00edka, jsou v\u017edy r\u00e1di, kdy\u017e sly\u0161\u00ed n\u00e1pady od sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Tento Repricer<\/strong> \u2013 ve srovn\u00e1n\u00ed<\/strong> s ostatn\u00edmi, kter\u00e9 jsme pr\u00e1v\u011b zm\u00ednili \u2013 je rozhodn\u011b nejdostupn\u011bj\u0161\u00ed mo\u017enost. Ceny se pohybuj\u00ed od 9,95 USD\/m\u011bs\u00edc do 79,95 USD\/m\u011bs\u00edc a nab\u00edzej\u00ed 30denn\u00ed bezplatnou zku\u0161ebn\u00ed verzi.<\/p>\n\n\n\n

Ceny<\/strong><\/td>9,95 USD\/m\u011bs\u00edc do 79,95 USD\/m\u011bs\u00edc<\/td><\/tr>
Trhy <\/strong><\/td>Demo po\u017eadov\u00e1no<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Demo po\u017eadov\u00e1no<\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>\u00dapln\u00e1 podpora FBA<\/td><\/tr>
Zdarma Trial<\/strong><\/td>30 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

ChannelMax<\/h2>\n\n\n\n

Podle jejich webov\u00fdch str\u00e1nek, ChannelMAX nab\u00edz\u00ed nejkomplexn\u011bj\u0161\u00ed Amazon Repricer pro v\u00e1\u0161 seznam na mnoha str\u00e1nk\u00e1ch, jako je Amazon (10 r\u016fzn\u00fdch trh\u016f) a Walmart.<\/p>\n\n\n\n

Ceny se pohybuj\u00ed od 34,99 USD\/m\u011bs\u00edc do 499,99 USD\/m\u011bs\u00edc a je k dispozici 30denn\u00ed bezplatn\u00e1 zku\u0161ebn\u00ed verze<\/p>\n\n\n\n

Ceny<\/strong><\/td>34,99 USD\/m\u011bs\u00edc do 499,99 USD\/m\u011bs\u00edc<\/td><\/tr>
Trhy <\/strong><\/td>Amazon a Ebay<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Zahrnuto<\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>Zahrnuto<\/td><\/tr>
Zdarma Trial<\/strong><\/td>30 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

LogicSale<\/h2>\n\n\n\n

S LogicSale m\u016f\u017eete prod\u00e1vat na Amazonu a Ebay. Podle vlastn\u00edho prohl\u00e1\u0161en\u00ed, LogicSale nab\u00edz\u00ed online obchodn\u00edk\u016fm prvot\u0159\u00eddn\u00ed repricing na Amazonu a eBay ji\u017e posledn\u00edch 10 let. Zam\u011b\u0159ili se na jednoduch\u00e9 a intuitivn\u00ed ovl\u00e1d\u00e1n\u00ed, stejn\u011b jako na st\u00e1lou, vysoce kvalitn\u00ed z\u00e1kaznickou podporu.<\/p>\n\n\n\n

Jejich ceny z\u00e1vis\u00ed na po\u010dtu polo\u017eek a d\u00e9lce slu\u017eeb repricing. Tak\u00e9 nab\u00edzej\u00ed bezplatnou zku\u0161ebn\u00ed verzi.<\/p>\n\n\n\n

Ceny<\/strong><\/td>Z\u00e1visl\u00e9 na po\u010dtu SKU a d\u00e9lce smlouvy<\/td><\/tr>
Trhy <\/strong><\/td>Amazon a Ebay<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Zahrnuto<\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>Zahrnuto<\/td><\/tr>
Zdarma Trial<\/strong><\/td>10 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Alpharepricer<\/h2>\n\n\n\n

Alpharepricer je posledn\u00edm \u0159e\u0161en\u00edm na na\u0161em seznamu srovn\u00e1n\u00ed repricer\u016f Amazon. Jak je uvedeno na jejich webov\u00fdch str\u00e1nk\u00e1ch, Alpharepricer repricuje ka\u017ed\u00e9 2 minuty a jejich repricingov\u00fd motor se uk\u00e1zal b\u00fdt co nejbl\u00ed\u017ee repricingu v re\u00e1ln\u00e9m \u010dase. Jejich \u0159e\u0161en\u00ed neust\u00e1le sleduje ceny konkurent\u016f a okam\u017eit\u011b reaguje na zm\u011bny cen.<\/p>\n\n\n\n

Jejich ceny se pohybuj\u00ed od 25 USD\/m\u011bs\u00edc do 125 USD\/m\u011bs\u00edc a jejich bezplatn\u00e1 zku\u0161ebn\u00ed verze zahrnuje 14 dn\u00ed.<\/p>\n\n\n\n

Ceny<\/strong><\/td>$25\/m\u011bs\u00edc na $125\/m\u011bs\u00edc<\/td><\/tr>
Trhy (16)<\/strong><\/td>DE, UK, FR, IT, ES, NL, SE, AE, IN, JP, SG, AU, US, CA, MX, BR<\/td><\/tr>
Algoritmus zalo\u017een\u00fd na AI<\/strong><\/td>Zahrnuto<\/td><\/tr>
Z\u00e1kaznick\u00e1 podpora<\/strong><\/td>Podpora tiket\u016f zahrnuta Podpora po telefonu vy\u017eaduje bal\u00ed\u010dek za $50<\/td><\/tr>
Zdarma Trial<\/strong><\/td>14 dn\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky<\/h2>\n\n\n\n

Nejlep\u0161\u00ed zp\u016fsob, jak naj\u00edt repricer, kter\u00fd je pro va\u0161e podnik\u00e1n\u00ed spr\u00e1vn\u00fd, je vyu\u017e\u00edt bezplatnou zku\u0161ebn\u00ed verzi, kterou v\u0161echny spole\u010dnosti nab\u00edzej\u00ed. Sledujte, jak\u00e9 jazyky jsou podporov\u00e1ny, a velmi pe\u010dliv\u011b se pod\u00edvejte na funkce zahrnut\u00e9 v platebn\u00edm pl\u00e1nu, na kter\u00fd jste se zam\u011b\u0159ili.<\/p>\n\n\n\n

Nebudeme lh\u00e1t. V minulosti bylo repricing na Amazonu mnohem jednodu\u0161\u0161\u00ed. Sta\u010dilo sledovat ceny konkurence a podle toho upravit ceny sv\u00fdch polo\u017eek. Nicm\u00e9n\u011b, velk\u00fd r\u016fst online obchodu nyn\u00ed vedl k situaci, kdy je t\u0159eba napl\u00e1novat spoustu \u010dasu, pokud chcete m\u00edt p\u0159ipravenou vhodnou strategii repricingu na Amazonu<\/a> pro ka\u017edou eventualitu.<\/p>\n\n\n\n

Pokud to chcete d\u011blat ru\u010dn\u011b, mus\u00edte po\u010d\u00edtat s t\u00edm, \u017ee toho moc jin\u00e9ho nestihnete. Ti, kte\u0159\u00ed pracuj\u00ed se statick\u00fdm repricerem, se d\u0159\u00edve \u010di pozd\u011bji budou muset vypo\u0159\u00e1dat s cenovou v\u00e1lkou, ve kter\u00e9 maj\u00ed prosp\u011bch v\u0161ichni, krom\u011b prodejc\u016f.<\/p>\n\n\n\n

Na konci dne z\u016fst\u00e1v\u00e1 dynamick\u00e9 repricing nejv\u00fdhodn\u011bj\u0161\u00ed ze v\u0161ech t\u011bchto mo\u017enost\u00ed. I kdy\u017e nejsou zdarma, v\u00fdhody v\u00edt\u011bzstv\u00ed v Buy Box a prodeje na Amazonu<\/a> za nejvy\u0161\u0161\u00ed cenu v\u00edce ne\u017e vyv\u00e1\u017e\u00ed n\u00e1klady na slu\u017ebu.<\/p>\n\n\n\n

Co je repricing na Amazonu?<\/strong>

No, cenov\u00e1 strategie Amazonu je v podstat\u011b postavena na optimalizaci cen, tj. \u00faprava vlastn\u00edch cen produkt\u016f podle podm\u00ednek na trhu, aby se vyhr\u00e1lo v Buy Box nebo se dos\u00e1hlo vy\u0161\u0161\u00edho hodnocen\u00ed mezi v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed na Amazonu.<\/p> <\/div>

Je dynamick\u00e9 repricing leg\u00e1ln\u00ed?<\/strong>

Ano. Velmi leg\u00e1ln\u00ed.<\/p> <\/div>

Jak\u00fd je nejlep\u0161\u00ed n\u00e1stroj pro repricing na Amazonu?<\/strong>

Z\u00e1vis\u00ed to na va\u0161em obchodn\u00edm modelu. N\u011bkte\u0159\u00ed prodejci mohou b\u00fdt spokojeni se statick\u00fdmi nebo dokonce ru\u010dn\u00edmi n\u00e1stroji pro repricing, ale v\u011bt\u0161ina profesion\u00e1ln\u00edch prodejc\u016f by m\u011bla pou\u017e\u00edvat dynamick\u00fd repricer s n\u011bkolika inteligentn\u00edmi strategiemi, jako nab\u00edz\u00ed n\u00e1stroj SELLERLOGIC.<\/p> <\/div>

Jak\u00e9 strategie repricingu na Amazonu nab\u00edz\u00ed SELLERLOGIC?<\/strong>

Pro prodejce velkoobchodu nap\u0159\u00edklad nab\u00edz\u00edme pln\u011b automatizovanou optimalizaci na Buy Box. Prodejci priv\u00e1tn\u00edch zna\u010dek naopak t\u011b\u017e\u00ed z \u010dasov\u00fdch a prodejn\u00edch strategi\u00ed. To jsou jen n\u011bkter\u00e9 z mnoha r\u016fzn\u00fdch strategi\u00ed, kter\u00e9 jsou v\u0161echny zahrnuty v cen\u011b.<\/p> <\/div> <\/div>\n\n\n\n

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed podle v\u00fdskytu: \u00a9 ra2 studio \u2013 adobe.stock.com \/<\/meta>\u00a9 lia \u2013 adobe.stock.com \/<\/meta>\u00a9 PureSolution \u2013 adobe.stock.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Co si mysl\u00edte, \u017ee jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdb\u011brov\u00e1 krit\u00e9ria pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, kdy\u017e hledaj\u00ed produkt na Amazonu? Kvalita produktu? Z\u00e1kaznick\u00fd servis? Rychlost dod\u00e1n\u00ed? Pokud byla cena mezi va\u0161imi prvn\u00edmi t\u0159emi mo\u017enostmi, rozhodn\u011b nejste sami. Nen\u00ed bezd\u016fvodn\u00e9, \u017ee kone\u010dn\u00e1 cena (produkt + n\u00e1klady na dod\u00e1n\u00ed) je nejd\u016fle\u017eit\u011bj\u0161\u00edm ukazatelem pro prodejce na Amazonu, kte\u0159\u00ed cht\u011bj\u00ed um\u00edstit sv\u00e9 produkty<\/p>\n","protected":false},"author":6,"featured_media":11108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[930],"tags":[],"class_list":["post-109398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-pro-prodejce-na-amazonu"],"yoast_head":"\nRepricing na Amazonu \u2013 Zvy\u0161te p\u0159\u00edjmy, sni\u017ete stres<\/title>\n<meta name=\"description\" content=\"Spr\u00e1vn\u00e9 repricing na Amazonu v\u00e1m p\u0159inese v\u00edce prodej\u016f a v\u00edce p\u0159\u00edjm\u016f. 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N\u011bkte\u0159\u00ed prodejci mohou b\u00fdt spokojeni se statick\u00fdmi nebo dokonce ru\u010dn\u00edmi n\u00e1stroji pro repricing, ale v\u011bt\u0161ina profesion\u00e1ln\u00edch prodejc\u016f by m\u011bla pou\u017e\u00edvat dynamick\u00fd repricer s n\u011bkolika inteligentn\u00edmi strategiemi, jako nab\u00edz\u00ed n\u00e1stroj SELLERLOGIC.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/precenovani-na-amazonu-jak-zvysit-prijmy-a-snizit-stres\/#faq-question-1622625089924","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/precenovani-na-amazonu-jak-zvysit-prijmy-a-snizit-stres\/#faq-question-1622625089924","name":"Jak\u00e9 strategie repricingu na Amazonu nab\u00edz\u00ed SELLERLOGIC?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pro prodejce velkoobchodu nap\u0159\u00edklad nab\u00edz\u00edme pln\u011b automatizovanou optimalizaci na Buy Box. Prodejci priv\u00e1tn\u00edch zna\u010dek naopak t\u011b\u017e\u00ed z \u010dasov\u00fdch a prodejn\u00edch strategi\u00ed. 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