{"id":108894,"date":"2021-04-12T10:47:48","date_gmt":"2021-04-12T10:47:48","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/alexa\/"},"modified":"2021-04-12T10:47:48","modified_gmt":"2021-04-12T10:47:48","slug":"alexa","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/","title":{"rendered":"Alexa"},"content":{"rendered":"

Co je Alexa?<\/h2>

V roce 2014 Amazon p\u0159edstavil Alexu. Inteligentn\u00ed virtu\u00e1ln\u00ed asistent byl p\u016fvodn\u011b ur\u010den pro Amazon Echo, kter\u00fd se tak dostal do mnoha dom\u00e1cnost\u00ed. Zat\u00edmco Alexa pat\u0159\u00ed mezi hlasov\u00e9 asistenty a tedy popisuje pouze software zalo\u017een\u00fd na AI, Amazon Echo Dot je za\u0159\u00edzen\u00ed nebo hardware, kter\u00fd byl p\u016fvodn\u011b pot\u0159ebn\u00fd k pou\u017e\u00edv\u00e1n\u00ed tohoto n\u00e1stroje. Ten je ji\u017e prod\u00e1v\u00e1n ve sv\u00e9 t\u0159et\u00ed generaci.<\/p>

Mezit\u00edm se Alexa pou\u017e\u00edv\u00e1 tak\u00e9 v Amazon Fire TV Stick nebo jako aplikace pro chytr\u00e9 telefony. U\u017eivatel\u00e9 ji ovl\u00e1daj\u00ed sv\u00fdm hlasem a d\u00e1vaj\u00ed j\u00ed p\u0159\u00edkazy, kter\u00e9 jsou realizov\u00e1ny s pomoc\u00ed algoritm\u016f na Amazonu.<\/p>

Co m\u016f\u017ee hlasov\u00fd asistent Amazonu d\u011blat?<\/h2>

Inteligentn\u00ed hlasov\u00fd asistent podporuje u\u017eivatele mnoha zp\u016fsoby. Nap\u0159\u00edklad Alexa m\u016f\u017ee zap\u00ednat sv\u011btla nebo komunikovat se sv\u00fdmi u\u017eivateli, kdy\u017e je vyvol\u00e1no d\u0159\u00edve nastaven\u00e9 aktivovac\u00ed slovo.<\/p>

Alexa m\u016f\u017ee p\u0159ehr\u00e1vat hudbu prost\u0159ednictv\u00edm Spotify, Amazon Music a dal\u0161\u00edch streamovac\u00edch slu\u017eeb. Ta se pak p\u0159ehr\u00e1v\u00e1 p\u0159es reproduktory nebo Echo. S pomoc\u00ed skupin pro hudbu v n\u011bkolika m\u00edstnostech mohou z\u00e1kazn\u00edci poslouchat stejnou hudbu sou\u010dasn\u011b ve v\u00edce m\u00edstnostech, kter\u00e9 maj\u00ed odpov\u00eddaj\u00edc\u00ed hardware. Nemus\u00ed vlastnit reproduktor Amazon Echo Studio pro ka\u017edou m\u00edstnost. Z\u00e1kazn\u00edci mohou tak\u00e9 p\u0159ipojit Alexu k jin\u00e9mu Bluetooth reproduktoru.<\/p>

P\u0159edev\u0161\u00edm je Alexa popul\u00e1rn\u00ed pro nakupov\u00e1n\u00ed prost\u0159ednictv\u00edm rozpozn\u00e1v\u00e1n\u00ed hlasu. K tomu mohou u\u017eivatel\u00e9 zavolat na asistenta, aby koupili baterie. AI pak hled\u00e1 na Amazonu vhodn\u00e9 nab\u00eddky a nakupuje je. Algoritmus se prim\u00e1rn\u011b spol\u00e9h\u00e1 na p\u0159edchoz\u00ed n\u00e1kupn\u00ed chov\u00e1n\u00ed a preferen\u010dn\u011b z\u00edsk\u00e1v\u00e1 produkty, kter\u00e9 byly zakoupeny d\u0159\u00edve. Pokud nejsou relevantn\u00ed z\u00e1znamy, jsou prioritizov\u00e1ny polo\u017eky s Amazon\u2019s Choice Label<\/a>.<\/p>

Aby mohli vyu\u017e\u00edvat dal\u0161\u00ed funkce sv\u00e9 Alexy, mohou si u\u017eivatel\u00e9 st\u00e1hnout takzvan\u00e9 dovednosti. Mohou si vyb\u00edrat z v\u00edce ne\u017e 15 000 nab\u00eddek, od bud\u00edk\u016f po hled\u00e1n\u00ed telefon\u016f.<\/p>

Krom\u011b toho mohou u\u017eivatel\u00e9 p\u0159ipojit chytr\u00e9 dom\u00e1c\u00ed za\u0159\u00edzen\u00ed k Alexe, aby ovl\u00e1dali sv\u011btla nebo nastavovali teplotu v dom\u00e1cnosti prost\u0159ednictv\u00edm hlasov\u00e9ho ovl\u00e1d\u00e1n\u00ed. Aby bylo mo\u017en\u00e9 integrovat za\u0159\u00edzen\u00ed, kter\u00e1 nemohou b\u00fdt ovl\u00e1d\u00e1na chytr\u00fdmi asistenty, do chytr\u00e9 dom\u00e1cnosti, m\u016f\u017ee b\u00fdt Alexa p\u0159ipojena k z\u00e1suvce, kter\u00e1 m\u00e1 odpov\u00eddaj\u00edc\u00ed vybaven\u00ed.<\/p>

Jak m\u016f\u017ee b\u00fdt Alexa pou\u017eita?<\/h2>

Ti, kte\u0159\u00ed cht\u011bj\u00ed koupit Alexu prost\u0159ednictv\u00edm Amazon marketplace, mohou tak u\u010dinit nap\u0159\u00edklad zakoupen\u00edm Echo Dot nebo Amazon Fire TV Stick 4K. Hlasov\u00ed asistenti jako Siri a Alexa jsou sami o sob\u011b zdarma, ale je nutn\u00e9 investovat do odpov\u00eddaj\u00edc\u00edho hardwaru, aby je bylo mo\u017en\u00e9 pou\u017e\u00edvat.<\/p>

Je tak\u00e9 mo\u017en\u00e9 vyu\u017e\u00edt v\u00fdhod hlasov\u00e9ho ovl\u00e1d\u00e1n\u00ed prost\u0159ednictv\u00edm aplikace. Pro snadn\u00e9 ovl\u00e1d\u00e1n\u00ed je k dispozici tak\u00e9 widget Alexa, kter\u00fd lze pou\u017e\u00edt na domovsk\u00e9 obrazovce.<\/p>

Pro optim\u00e1ln\u00ed vyu\u017eit\u00ed je v\u00fdhodn\u00e9 m\u00edt \u00fa\u010det Prime, proto\u017ee n\u011bkter\u00e9 aplikace, jako je Amazon Music, mohou b\u00fdt pou\u017e\u00edv\u00e1ny sou\u010dasn\u011b. Nicm\u00e9n\u011b, Alexa tak\u00e9 funguje perfektn\u011b bez Amazon Prime, co\u017e umo\u017e\u0148uje stahovat a pou\u017e\u00edvat v\u0161echny dovednosti.<\/p>

Jak funguje chytr\u00fd asistent?<\/h2>

Software je v podstat\u011b v pohotovostn\u00edm re\u017eimu. U\u017eivatel\u00e9 nastavuj\u00ed aktivovac\u00ed slovo, kter\u00e9 m\u016f\u017ee b\u00fdt \u201eAlexa\u201c nebo n\u011bco \u00fapln\u011b jin\u00e9ho, aby se zabr\u00e1nilo aktivaci chytr\u00e9ho asistenta b\u011bhem ka\u017ed\u00e9 reklamy na AI. Po aktivaci jsou data nejprve zpracov\u00e1na v intern\u00ed pam\u011bti. Pot\u00e9 jsou odesl\u00e1na p\u0159es internet v\u00fdrobci, kde se algoritmy pokou\u0161ej\u00ed vykonat p\u0159\u00edkazy.<\/p>

Aktu\u00e1ln\u00ed f\u00e1ze zpracov\u00e1n\u00ed dat je reprezentov\u00e1na barevn\u00fdmi k\u00f3dy.<\/p>

Nastaven\u00ed ztlumen\u00ed m\u016f\u017ee vypnout v\u0161ech sedm mikrofon\u016f na Amazon Echo, \u010d\u00edm\u017e se zabr\u00e1n\u00ed dal\u0161\u00edmu nahr\u00e1v\u00e1n\u00ed, dokud nen\u00ed re\u017eim deaktivov\u00e1n.<\/p>

Siri, Alexa nebo Google?<\/h2>

T\u0159i hlavn\u00ed softwarov\u00e9 spole\u010dnosti Apple, Amazon a Google nab\u00edzej\u00ed sv\u00e9 vlastn\u00ed hlasov\u00e9 asistenty. Nab\u00eddka spole\u010dnosti Apple, Siri, byla uvedena na trh v roce 2011 a od t\u00e9 doby je pou\u017e\u00edv\u00e1na ve v\u0161ech produktech poskytovatele od iPhonu 4S.<\/p>

V roce 2014 Amazon tak\u00e9 rozpoznal potenci\u00e1l a p\u0159edstavil Alexu.<\/p>

V roce 2016 Google n\u00e1sledoval se sv\u00fdm chytr\u00fdm asistentem, kter\u00fd se od t\u00e9 doby prim\u00e1rn\u011b pou\u017e\u00edv\u00e1 v za\u0159\u00edzen\u00edch zalo\u017een\u00fdch na Androidu.<\/p>

V podstat\u011b v\u0161echny syst\u00e9my funguj\u00ed stejn\u011b: jsou aktivov\u00e1ny p\u0159\u00edm\u00fdm osloven\u00edm nebo stisknut\u00edm tla\u010d\u00edtka a zpracov\u00e1vaj\u00ed p\u0159\u00edkazy na z\u00e1klad\u011b AI u p\u0159\u00edslu\u0161n\u00fdch v\u00fdrobc\u016f.<\/p>

T\u00edm p\u00e1dem jedin\u00fd rozd\u00edl spo\u010d\u00edv\u00e1 ve zpracov\u00e1n\u00ed dat nebo ochran\u011b dat v\u00fdrobci.<\/p>

I kdy\u017e jde o ot\u00e1zku \u201eGoogle Home nebo Alexa?\u201c, t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e9 rozd\u00edly zde nejsou. Preference z\u00e1kazn\u00edk\u016f v\u0161ak mohou hr\u00e1t v\u00fdznamnou roli. Pro n\u011bkter\u00e9 je velkou v\u00fdhodou, \u017ee je Alexa p\u0159\u00edmo propojena s Amazon marketplace. P\u0159i n\u00e1kupu chytr\u00fdch dom\u00e1c\u00edch za\u0159\u00edzen\u00ed by v\u0161ak m\u011blo b\u00fdt zaji\u0161t\u011bno, \u017ee p\u0159\u00edslu\u0161n\u00e9 hlasov\u00e9 ovl\u00e1d\u00e1n\u00ed je podporov\u00e1no. To lze obvykle snadno naj\u00edt v v\u011bt\u0161in\u011b popis\u016f produkt\u016f.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1880,1922],"class_list":["post-108894","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon","wiki_archive-marketing"],"yoast_head":"\nAlexa od Amazonu: Co to je?<\/title>\n<meta name=\"description\" content=\"Amazonova Alexa se ji\u017e dlouho dostala do na\u0161ich \u017eivot\u016f. Jak vlastn\u011b funguje a co v\u0161echno m\u016f\u017ee Alexa d\u011blat?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexa od Amazonu: Co to je?\" \/>\n<meta property=\"og:description\" content=\"Amazonova Alexa se ji\u017e dlouho dostala do na\u0161ich \u017eivot\u016f. Jak vlastn\u011b funguje a co v\u0161echno m\u016f\u017ee Alexa d\u011blat?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/06\/09094621\/Social-OG-Image-Link.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/\",\"name\":\"Alexa od Amazonu: Co to je?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"datePublished\":\"2021-04-12T10:47:48+00:00\",\"description\":\"Amazonova Alexa se ji\u017e dlouho dostala do na\u0161ich \u017eivot\u016f. Jak vlastn\u011b funguje a co v\u0161echno m\u016f\u017ee Alexa d\u011blat?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/#breadcrumb\"},\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alexa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alexa od Amazonu: Co to je?","description":"Amazonova Alexa se ji\u017e dlouho dostala do na\u0161ich \u017eivot\u016f. Jak vlastn\u011b funguje a co v\u0161echno m\u016f\u017ee Alexa d\u011blat?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/","og_locale":"cs_CZ","og_type":"article","og_title":"Alexa od Amazonu: Co to je?","og_description":"Amazonova Alexa se ji\u017e dlouho dostala do na\u0161ich \u017eivot\u016f. Jak vlastn\u011b funguje a co v\u0161echno m\u016f\u017ee Alexa d\u011blat?","og_url":"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","og_image":[{"width":2400,"height":1270,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/06\/09094621\/Social-OG-Image-Link.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@sellerlogic","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/","url":"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/","name":"Alexa od Amazonu: Co to je?","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#website"},"datePublished":"2021-04-12T10:47:48+00:00","description":"Amazonova Alexa se ji\u017e dlouho dostala do na\u0161ich \u017eivot\u016f. Jak vlastn\u011b funguje a co v\u0161echno m\u016f\u017ee Alexa d\u011blat?","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/#breadcrumb"},"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/cs\/wiki\/alexa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Alexa"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/cs\/#website","url":"https:\/\/www.sellerlogic.com\/cs\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/cs\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/theme_wiki\/108894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/theme_wiki"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/theme_wiki"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108894"}],"wp:term":[{"taxonomy":"wiki_archive","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/wiki_archive?post=108894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}