{"id":108912,"date":"2023-05-15T20:13:22","date_gmt":"2023-05-15T20:13:22","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-anywhere\/"},"modified":"2023-05-15T20:13:22","modified_gmt":"2023-05-15T20:13:22","slug":"amazon-anywhere","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/cs\/wiki\/amazon-anywhere\/","title":{"rendered":"Amazon Anywhere"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-66905-identifier\"><em>(K  kv\u011btnu 2023)<\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-795682-identifier\">Amazon Anywhere \u2013 Nakupujte produkty p\u0159\u00edmo ve videohr\u00e1ch<\/h2><p class=\"theme-wp-block gb-responsive-940093-identifier\">Digit\u00e1ln\u00ed a analogov\u00e9 sv\u011bty byly dlouho neodd\u011bliteln\u00e9. Amazon nyn\u00ed d\u00e1le posouv\u00e1 toto propleten\u00ed s nov\u00fdm programem. V budoucnu bude mo\u017en\u00e9 nakupovat fyzick\u00e9 produkty ve videohr\u00e1ch a aplikac\u00edch, ani\u017e byste museli opustit aplikaci. To, co bylo d\u0159\u00edve mo\u017en\u00e9 pouze s m\u011bnami v aplikac\u00edch a digit\u00e1ln\u00edmi produkty, je nyn\u00ed roz\u0161\u00ed\u0159eno e-commerce gigantem o skute\u010dn\u00e9 polo\u017eky \u2013 co\u017e vytv\u00e1\u0159\u00ed zcela nov\u00e9 mo\u017enosti.<\/p><p class=\"theme-wp-block gb-responsive-86462-identifier\">Aby byla nov\u00e1 technologie demonstrov\u00e1na, byl obchod Anywhere integrov\u00e1n do hry <em>Peridot<\/em>. Tam mohou u\u017eivatel\u00e9 nyn\u00ed nav\u0161t\u00edvit obchod na specifick\u00fdch m\u00edstech ve h\u0159e a zakoupit produkty vybran\u00e9 v\u00fdvoj\u00e1\u0159i. V tomto p\u0159\u00edpad\u011b se jednalo o zbo\u017e\u00ed, jako jsou tri\u010dka s logem Peridot. Aplikaci nebo hru nen\u00ed t\u0159eba opustit a z\u00e1kazn\u00edci dost\u00e1vaj\u00ed stejn\u00e9 informace a podm\u00ednky jako na tr\u017ei\u0161ti Amazon. Pouze \u00fa\u010det Amazon mus\u00ed b\u00fdt p\u0159edem propojen s aplikac\u00ed. To vytv\u00e1\u0159\u00ed t\u00e9m\u011b\u0159 bezprobl\u00e9mov\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek pro Amazon:<\/p><div class=\"theme-wp-block wp-block-columns gb-responsive-743325-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column gb-responsive-681626-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-488026-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-120531-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-184364-identifier\">V\u00fdhody Amazon Anywhere<\/h2><p class=\"theme-wp-block gb-responsive-510482-identifier\">S programem Amazon <a href=\"https:\/\/www.amazon.com\/b?node=101573997011\" target=\"_blank\" rel=\"noreferrer noopener\">Anywhere<\/a> e-commerce gigant vylep\u0161uje n\u00e1kupn\u00ed z\u00e1\u017eitek a vytv\u00e1\u0159\u00ed digit\u00e1ln\u00ed zku\u0161enost:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-97693-identifier wp-block-list\"><li class=\"theme-wp-block\">Z\u00e1kazn\u00edci mohou nakupovat bezprobl\u00e9mov\u011b \u2013 tam, kde ji\u017e jsou.<\/li><li class=\"theme-wp-block\">Online nakupov\u00e1n\u00ed se st\u00e1v\u00e1 je\u0161t\u011b pohodln\u011bj\u0161\u00edm a prakti\u010dt\u011bj\u0161\u00edm.<\/li><li class=\"theme-wp-block\">Produkty nejen odpov\u00eddaj\u00ed z\u00e1jm\u016fm z\u00e1kazn\u00edk\u016f, ale jsou tak\u00e9 prezentov\u00e1ny ve spr\u00e1vn\u00e9m kontextu.<\/li><li class=\"theme-wp-block\">Produkty jsou proto v mnoha p\u0159\u00edpadech pro z\u00e1kazn\u00edky vysoce relevantn\u00ed.<\/li><li class=\"theme-wp-block\">Osv\u011bd\u010den\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek Amazonu (rychl\u00e9 doru\u010den\u00ed, dobr\u00fd z\u00e1kaznick\u00fd servis, vysok\u00e1 shov\u00edvavost atd.) z\u016fst\u00e1v\u00e1 nezm\u011bn\u011bn.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-287360-identifier\">Amazon Anywhere si klade za c\u00edl poskytnout nov\u00e9 mo\u017enosti pro v\u00fdvoj\u00e1\u0159e a tv\u016frce obsahu. Nap\u0159\u00edklad bude relativn\u011b snadn\u00e9 prod\u00e1vat sv\u00e9 produkty v aplikaci, ani\u017e byste se museli starat o logistiku. To by mohlo b\u00fdt zbo\u017e\u00ed, ale tak\u00e9 je mo\u017en\u00e9 monetizovat dal\u0161\u00ed obsah. Z\u00e1rove\u0148 Amazon op\u011bt roz\u0161i\u0159uje svou p\u0159\u00edtomnost v c\u00edlov\u00e9 skupin\u011b a d\u00e1le ji oslovuje. Do jak\u00e9 m\u00edry to tak\u00e9 p\u0159in\u00e1\u0161\u00ed p\u0159\u00edle\u017eitosti pro zaveden\u00e9 prodejce bez vlastn\u00ed aplikace, je st\u00e1le nejasn\u00e9. Nicm\u00e9n\u011b je mo\u017en\u00e9 zobrazit <a href=\"\/cs\/blog\/amazon-advertising\/\">reklamu<\/a> na relevantn\u00ed produkty.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1880],"class_list":["post-108912","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Anywhere: Nakupov\u00e1n\u00ed produkt\u016f ve videohr\u00e1ch a dal\u0161\u00edch.<\/title>\n<meta name=\"description\" content=\"Nakupujte fyzick\u00e9 produkty ve videohr\u00e1ch a aplikac\u00edch, ani\u017e byste museli opustit aplikaci: To je to, co Amazon Anywhere um\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Anywhere: Nakupov\u00e1n\u00ed produkt\u016f ve videohr\u00e1ch a dal\u0161\u00edch.\" \/>\n<meta property=\"og:description\" content=\"Nakupujte fyzick\u00e9 produkty ve videohr\u00e1ch a aplikac\u00edch, ani\u017e byste museli opustit aplikaci: To je to, co Amazon Anywhere um\u00ed!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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