{"id":108918,"date":"2021-04-12T09:48:48","date_gmt":"2021-04-12T09:48:48","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/asin\/"},"modified":"2021-04-12T09:48:48","modified_gmt":"2021-04-12T09:48:48","slug":"asin","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/cs\/wiki\/asin\/","title":{"rendered":"ASIN"},"content":{"rendered":"

Co je ASIN?<\/h2>

\u0421\u043a\u043e\u0440\u043e\u0447\u0435\u043d\u043d\u044f ASIN \u043e\u0437\u043d\u0430\u0447\u0430\u0454 Amazon Standard Identification Number \u0456 \u0454 \u0434\u0435\u0441\u044f\u0442\u0438\u0441\u0438\u043c\u0432\u043e\u043b\u044c\u043d\u0438\u043c \u043a\u043e\u0434\u043e\u043c, \u0449\u043e \u0441\u043a\u043b\u0430\u0434\u0430\u0454\u0442\u044c\u0441\u044f \u0437 \u043b\u0456\u0442\u0435\u0440 \u0456 \u0446\u0438\u0444\u0440. \u0412\u0456\u043d \u0441\u043b\u0443\u0433\u0443\u0454 \u044f\u043a \u043d\u043e\u043c\u0435\u0440 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0456 \u043f\u043e \u0441\u0443\u0442\u0456 \u0454 ID \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u043d\u0430 Amazon. \u041d\u0430 \u0432\u0456\u0434\u043c\u0456\u043d\u0443 \u0432\u0456\u0434 \u0456\u043d\u0448\u0438\u0445 \u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043d\u043e\u043c\u0435\u0440\u0456\u0432, \u0442\u0430\u043a\u0438\u0445 \u044f\u043a ISBN (\u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0438\u0439 \u043d\u043e\u043c\u0435\u0440 \u043a\u043d\u0438\u0433\u0438), GTIN (\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0438\u0439 \u043d\u043e\u043c\u0435\u0440 \u0442\u043e\u0432\u0430\u0440\u0443), UPC (\u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043e\u0434 \u0442\u043e\u0432\u0430\u0440\u0443) \u0430\u0431\u043e EAN (\u0404\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u0439 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u044c\u043d\u0438\u0439 \u043d\u043e\u043c\u0435\u0440), ASIN \u043d\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0454 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0439 \u0430\u0431\u043e \u0454\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442. \u041d\u0430\u0442\u043e\u043c\u0456\u0441\u0442\u044c \u0432\u0456\u043d \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u043b\u0438\u0448\u0435 \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0443 \u043e\u043d\u043b\u0430\u0439\u043d-\u0433\u0456\u0433\u0430\u043d\u0442\u0430. Amazon \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454 ASIN \u0437\u0430\u043c\u0456\u0441\u0442\u044c EAN.<\/p>

K \u010demu se ASIN pou\u017e\u00edv\u00e1?<\/h2>ASIN se pou\u017e\u00edv\u00e1, stejn\u011b jako jeho mezin\u00e1rodn\u00ed prot\u011bj\u0161ky EAN a ISBN, k jedine\u010dn\u00e9 identifikaci produkt\u016f. Z\u00e1kazn\u00edci mohou vyhled\u00e1vat produkty pomoc\u00ed t\u011bchto \u010d\u00edsel, co\u017e jim umo\u017e\u0148uje naj\u00edt p\u0159esn\u011b ten produkt, kter\u00fd hledaj\u00ed. To je obzvl\u00e1\u0161\u0165 u\u017eite\u010dn\u00e9 pro \u0161koln\u00ed knihy, kter\u00e9 maj\u00ed r\u016fzn\u00e9 edice. Odpov\u00eddaj\u00edc\u00ed v\u00fdtisk nen\u00ed t\u0159eba pe\u010dliv\u011b porovn\u00e1vat s podobn\u011b vypadaj\u00edc\u00edmi star\u0161\u00edmi edicemi. M\u00edsto toho lze tento identifik\u00e1tor jednodu\u0161e zadat do vyhled\u00e1vac\u00edho pole a spr\u00e1vn\u00fd produkt se okam\u017eit\u011b objev\u00ed ve spr\u00e1vn\u00e9 edici. T\u00edmto zp\u016fsobem Amazon zlep\u0161uje n\u00e1kupn\u00ed zku\u0161enost sv\u00fdch z\u00e1kazn\u00edk\u016f.

Pokud maj\u00ed knihy ISBN-10, odpov\u00edd\u00e1 to ASIN. To v\u0161ak neplat\u00ed pro ISBN-13.<\/p>

ASIN je tak\u00e9 u\u017eite\u010dn\u00fd pro prodejce na Amazon marketplace. Pomoc\u00ed tohoto katalogov\u00e9ho \u010d\u00edsla mohou prodejci posoudit potenci\u00e1l nov\u00e9ho produktu p\u0159i zva\u017eov\u00e1n\u00ed p\u0159id\u00e1n\u00ed konkr\u00e9tn\u00ed polo\u017eky do sv\u00e9ho produktov\u00e9ho katalogu. To lze prov\u00e9st jak manu\u00e1ln\u00ed kontrolou pomoc\u00ed vyhled\u00e1vac\u00edho pole na Amazonu, tak s podporou chytr\u00fdch n\u00e1stroj\u016f.<\/p>

Kde najdete ASIN?<\/h2>

ASIN lze naj\u00edt na Amazonu na detailn\u00ed str\u00e1nce p\u0159\u00edslu\u0161n\u00e9 polo\u017eky pod dodate\u010dn\u00fdmi informacemi o produktu.<\/p>Aby bylo mo\u017en\u00e9 prov\u00e9st rychlej\u0161\u00ed kontrolu ASIN na Amazonu, lze tak\u00e9 vyhledat alfanumerick\u00fd k\u00f3d v URL produktu. Desetim\u00edstn\u00e1 kombinace se v\u017edy nach\u00e1z\u00ed mezi dv\u011bma lom\u00edtky: \/xxxxxxxxx\/. Obvykle se nach\u00e1z\u00ed bl\u00edzko za\u010d\u00e1tku, n\u00e1sleduj\u00edc\u00ed po p\u00edsmenech dp<\/em> nebo po ozna\u010den\u00ed produktu.

Pokud je pot\u0159eba vyhledat v\u00edce ASIN pro r\u016fzn\u00e9 produkty, lze tak\u00e9 pou\u017e\u00edt n\u00e1stroje pro kontrolu ASIN.<\/p>

Jak m\u016f\u017ee prodejce Amazonu z\u00edskat ASIN pro sv\u016fj produkt?<\/h2>

Zat\u00edmco jin\u00e9 identifika\u010dn\u00ed \u010d\u00edsla, jako je EAN, mus\u00ed b\u00fdt po\u017eadov\u00e1na v\u00fdrobcem, ASIN je p\u0159id\u011blov\u00e1n prodejc\u016fm spole\u010dnost\u00ed Amazon.<\/p>

Kdy\u017e prodejce chce p\u0159idat novou polo\u017eku do sv\u00e9ho produktov\u00e9ho katalogu, mus\u00ed v\u017edy p\u0159i vytv\u00e1\u0159en\u00ed seznamu uv\u00e9st identifika\u010dn\u00ed \u010d\u00edslo produktu.<\/p>

Pokud je polo\u017eka ji\u017e uvedena v katalogu Amazonu, prodejce mus\u00ed poskytnout ASIN p\u0159\u00edmo. Seznam bude pot\u00e9 p\u0159id\u00e1n na existuj\u00edc\u00ed str\u00e1nku produktu.<\/p>Pokud, jako v p\u0159\u00edpad\u011b priv\u00e1tn\u00edch zna\u010dek,<\/a> produkt je\u0161t\u011b neexistuje na Amazonu, prodejce m\u00edsto toho poskytne EAN nebo UPC p\u0159i vytv\u00e1\u0159en\u00ed seznamu. Nov\u00e1 detailn\u00ed str\u00e1nka s nov\u00fdm k\u00f3dem bude pot\u00e9 vytvo\u0159ena. Proto prodejci Amazonu nemus\u00ed kupovat ASIN.

Ka\u017ed\u00fd prodejce m\u00e1 povolen\u00ed vytv\u00e1\u0159et ASIN. Nicm\u00e9n\u011b po\u010det, kter\u00fd m\u016f\u017ee prodejce vytvo\u0159it za t\u00fdden, je omezen a z\u00e1vis\u00ed na prodejn\u00ed historii provozovatele obchodu u online giganta.<\/p>

Pokud prodejce Amazonu pracuje se syst\u00e9my spr\u00e1vy z\u00e1sob, jako je Tricoma, m\u011bl by tam ukl\u00e1dat ASIN sv\u00fdch produkt\u016f, aby zajistil spr\u00e1vnou funk\u010dnost t\u011bchto n\u00e1stroj\u016f.<\/p>

ASIN pro varianty produkt\u016f<\/h2>

Varianty produkt\u016f se t\u00fdkaj\u00ed produktu, kter\u00fd je k dispozici v r\u016fzn\u00fdch verz\u00edch. To plat\u00ed nap\u0159\u00edklad pro tri\u010dka, kter\u00e1 jsou nab\u00edzena v r\u016fzn\u00fdch barv\u00e1ch a velikostech. I kdy\u017e existuje spojen\u00ed mezi polo\u017ekami, ka\u017ed\u00e1 varianta produktu m\u00e1 tak\u00e9 sv\u016fj vlastn\u00ed k\u00f3d p\u0159id\u011blen\u00fd spole\u010dnost\u00ed Amazon.<\/p>

Z\u00e1kazn\u00edci mohou snadno naj\u00edt tri\u010dko ve spr\u00e1vn\u00e9 velikosti pomoc\u00ed ASIN, co\u017e vede k pozitivn\u00edmu n\u00e1kupn\u00edmu z\u00e1\u017eitku. Prodejci z toho tak\u00e9 t\u011b\u017e\u00ed, proto\u017ee mohou snadno spojit varianty produkt\u016f pomoc\u00ed identifika\u010dn\u00edho \u010d\u00edsla a p\u0159idat je na existuj\u00edc\u00ed str\u00e1nky produkt\u016f na Amazonu.<\/p>

Jak m\u016f\u017eete p\u0159ev\u00e9st ASIN na EAN?<\/h2>

K p\u0159evodu ASIN na EAN lze pou\u017e\u00edt tzv. “konvertory ASIN na EAN.” Tyto n\u00e1stroje jsou obvykle zdarma a automaticky p\u0159ev\u00e1d\u011bj\u00ed EAN na ASIN nebo naopak. Po zad\u00e1n\u00ed k\u00f3du syst\u00e9my vyhled\u00e1vaj\u00ed odpov\u00eddaj\u00edc\u00ed produkty a poskytuj\u00ed druh\u00e9 identifika\u010dn\u00ed \u010d\u00edslo produktu.<\/p>

Konvertory lze snadno naj\u00edt na Googlu pomoc\u00ed vyhled\u00e1vac\u00edch term\u00edn\u016f, jako jsou: “asin to ean,” “ean to asin,” “asin to ean converter free,” “asin 2 ean” a “ASIN EAN Converter.”<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1880],"class_list":["post-108918","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nASIN f\u00fcr Amazon-Produkte: Was ist das?<\/title>\n<meta name=\"description\" content=\"Ka\u017ed\u00fd produkt na Amazonu m\u00e1 ASIN. 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