{"id":109137,"date":"2021-04-12T14:08:56","date_gmt":"2021-04-12T14:08:56","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/ean\/"},"modified":"2021-04-12T14:08:56","modified_gmt":"2021-04-12T14:08:56","slug":"ean","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/cs\/wiki\/ean\/","title":{"rendered":"EAN"},"content":{"rendered":"

Co znamen\u00e1 EAN a co to je?<\/h2>

Zkratka EAN znamen\u00e1 Evropsk\u00e9 \u010d\u00edslo \u010dl\u00e1nku<\/em> a je to b\u00fdval\u00e9 ozna\u010den\u00ed pro GTIN (Glob\u00e1ln\u00ed \u010d\u00edslo obchodn\u00ed polo\u017eky<\/em>). Stejn\u011b jako UPC a ISBN pat\u0159\u00ed mezi identifika\u010dn\u00ed \u010d\u00edsla produkt\u016f pou\u017e\u00edvan\u00e1 pro jedine\u010dnou identifikaci polo\u017eek a charakteristik produkt\u016f, stejn\u011b jako prodejc\u016f. EAN je osmim\u00edstn\u00e9 nebo 13m\u00edstn\u00e9 \u010d\u00edslo, kter\u00e9 se prim\u00e1rn\u011b pou\u017e\u00edv\u00e1 v maloobchodu. Obvykle se nach\u00e1z\u00ed pod \u010d\u00e1rov\u00fdm k\u00f3dem na obalu produktu. Amazon tak\u00e9 pou\u017e\u00edv\u00e1 EAN pro identifikaci.<\/p>

Jak\u00e9 jsou komponenty EAN?<\/h2>

V z\u00e1vislosti na tom, zda se jedn\u00e1 o osmim\u00edstnou nebo 13m\u00edstnou variantu, je EAN strukturov\u00e1n m\u00edrn\u011b odli\u0161n\u011b. Ob\u011b verze EAN v\u0161ak funguj\u00ed na Amazonu.<\/p>

Kr\u00e1tk\u00e1 varianta EAN-8 se pou\u017e\u00edv\u00e1, kdy\u017e je omezen\u00fd prostor pro \u010d\u00edslo nebo kdy\u017e je 13m\u00edstn\u00fd k\u00f3d p\u0159\u00edli\u0161 dlouh\u00fd pro obal. V t\u00e9to verzi se EAN skl\u00e1d\u00e1 ze dvou a\u017e t\u0159\u00ed \u010d\u00edslic pro p\u0159edponu zem\u011b, \u010dty\u0159 a\u017e p\u011bti \u010d\u00edslic pro \u010d\u00edslo polo\u017eky a jedn\u00e9 dal\u0161\u00ed \u010d\u00edslice pro kontroln\u00ed \u010d\u00edslici.<\/p>

\u010c\u00e1rov\u00fd k\u00f3d pro EAN-13 je nej\u010dast\u011bji pou\u017e\u00edvanou variantou. K\u00f3d je strukturov\u00e1n jako EAN-8, ale roz\u0161i\u0159uje ho o \u010dty\u0159 a\u017e p\u011bti\u010d\u00edsl\u00ed \u010d\u00edslo spole\u010dnosti, kter\u00e9 n\u00e1sleduje bezprost\u0159edn\u011b po p\u0159edpon\u011b zem\u011b.<\/p>

Pro\u010d pot\u0159ebujete k\u00f3d EAN pro Amazon?<\/h2>
\"Amazon<\/figure><\/div>

Prodejci na Amazonu pot\u0159ebuj\u00ed \u010d\u00e1rov\u00fd k\u00f3d v\u00fdrobce p\u0159i vytv\u00e1\u0159en\u00ed nab\u00eddky. T\u00edm m\u016f\u017ee b\u00fdt EAN, \u010d\u00e1rov\u00fd k\u00f3d UPC nebo GTIN, kter\u00fd je zvl\u00e1\u0161\u0165 b\u011b\u017en\u00fd v USA. Proto mus\u00ed prodejci na Amazonu, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed FBA, tak\u00e9 poskytnout EAN nebo podobn\u00fd k\u00f3d, kdy\u017e cht\u011bj\u00ed p\u0159idat produkt do katalogu.<\/p>

Ve vz\u00e1cn\u00fdch p\u0159\u00edpadech je tak\u00e9 mo\u017en\u00e9 prod\u00e1vat na Amazonu bez poskytnut\u00ed \u010d\u00edsla EAN. Pokud produkt nem\u00e1 identifika\u010dn\u00ed \u010d\u00edslo, mohou prodejci po\u017e\u00e1dat Amazon o v\u00fdjimku z EAN\/GTIN. To je mo\u017en\u00e9 nap\u0159\u00edklad pro ur\u010dit\u00e9 autod\u00edly.<\/p>

Identifika\u010dn\u00ed \u010d\u00edsla, jako je k\u00f3d EAN, jsou pro Amazon d\u016fle\u017eit\u00e1, jak uv\u00e1d\u00ed spole\u010dnost, “aby zlep\u0161ila kvalitu v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed a katalogu jako celku.” S EAN se Amazon sna\u017e\u00ed zajistit, aby se identick\u00e9 produkty objevovaly pouze jednou ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a t\u00edm sd\u00edlely stejnou str\u00e1nku produktu.<\/p>

Kdy\u017e prodejce na Amazonu chce p\u0159idat nov\u00fd produkt do sv\u00e9ho portfolia, mus\u00ed p\u0159i vytv\u00e1\u0159en\u00ed nov\u00e9 polo\u017eky zadat identifika\u010dn\u00ed \u010d\u00edslo produktu, jako je k\u00f3d EAN. Na z\u00e1klad\u011b toho algoritmus porovn\u00e1v\u00e1 polo\u017eky v cel\u00e9m invent\u00e1\u0159i online giganta s zadan\u00fdm k\u00f3dem, aby zjistil, zda je tento produkt ji\u017e uveden.<\/p>

Pokud je EAN ji\u017e online na Amazonu, nab\u00eddka bude p\u0159id\u00e1na na existuj\u00edc\u00ed str\u00e1nku produktu. Pokud v\u0161ak polo\u017eka je\u0161t\u011b nen\u00ed nalezena v invent\u00e1\u0159i online giganta, prodejce vytvo\u0159\u00ed novou str\u00e1nku produktu. T\u00edmto zp\u016fsobem EAN pom\u00e1h\u00e1 Amazonu udr\u017eovat katalog produkt\u016f “\u010dist\u00fd.”<\/p>

Kde m\u016f\u017eete z\u00edskat \u010d\u00edslo EAN pro Amazon?<\/h2>

Obecn\u011b je v\u00fdrobce odpov\u011bdn\u00fd za \u017e\u00e1dost o EAN nebo jeho vytvo\u0159en\u00ed pro sv\u00e9 produkty.<\/p>

Prodejci na Amazonu, kte\u0159\u00ed prod\u00e1vaj\u00ed zbo\u017e\u00ed, mohou po\u017e\u00e1dat v\u00fdrobce produkt\u016f o EAN. Zejm\u00e9na p\u0159i pr\u00e1ci s velk\u00fdm mno\u017estv\u00edm produkt\u016f se vyplat\u00ed shrom\u00e1\u017edit v\u0161echny EANy do souboru Excel, aby se udr\u017eela p\u0159ehlednost.<\/p>

Prodejci s priv\u00e1tn\u00edmi zna\u010dkami si naopak mus\u00ed o EAN pro svou p\u0159\u00edtomnost na Amazonu po\u017e\u00e1dat sami, proto\u017ee v podstat\u011b vytv\u00e1\u0159ej\u00ed nov\u00fd produkt. Ofici\u00e1ln\u00edm kontaktn\u00edm m\u00edstem v N\u011bmecku pro toto je GS1 Germany<\/a>.<\/p>

Pokud je ASIN zn\u00e1m, je tak\u00e9 mo\u017en\u00e9 vypo\u010d\u00edtat odpov\u00eddaj\u00edc\u00ed EAN pro Amazon pomoc\u00ed p\u0159evodn\u00edku ASIN-EAN. Relevantn\u00ed p\u0159evodn\u00edky lze naj\u00edt na Googlu pomoc\u00ed vyhled\u00e1vac\u00edch term\u00edn\u016f jako asin2ean<\/em> nebo ASIN-EAN-Converter.<\/em><\/p>

Kolik stoj\u00ed EAN?<\/h2>

Aby mohli prod\u00e1vat na trhu, mus\u00ed prodejci, kte\u0159\u00ed jsou tak\u00e9 v\u00fdrobci, zakoupit EAN \u010d\u00e1rov\u00fd k\u00f3d a m\u00edt ho p\u0159ipraven\u00fd pro Amazon. V N\u011bmecku je tento k\u00f3d vyd\u00e1v\u00e1n GS1, kde si lze zakoupit v\u00edce k\u00f3d\u016f jako bal\u00ed\u010dek<\/a>. Existuj\u00ed tak\u00e9 agentury pro z\u0159\u00edzen\u00ed nov\u00fdch EAN nez\u00e1visle na Amazonu, kde se n\u00e1klady \u00fa\u010dtovan\u00e9 za EAN li\u0161\u00ed. Ty za\u010d\u00ednaj\u00ed na n\u011bkolika cent\u00e1ch za \u010d\u00edslo, ale m\u011bly by se tak\u00e9 zohlednit dal\u0161\u00ed ro\u010dn\u00ed poplatky za \u010dlenstv\u00ed.<\/p>

Co je EAN 128?<\/h2>

EAN 128 se odkazuje na technickou normu, kter\u00e1 umo\u017e\u0148uje p\u0159i\u0159azen\u00ed unik\u00e1tn\u00edch \u010d\u00e1rov\u00fdch k\u00f3d\u016f pro logistiku. To zjednodu\u0161uje dopravu, skladov\u00e1n\u00ed a pohyb zbo\u017e\u00ed pro spole\u010dnosti. EAN 128 je tedy identifik\u00e1tor dat, proto\u017ee \u010d\u00e1rov\u00fd k\u00f3d m\u016f\u017ee \u010d\u00edst r\u016fzn\u00e1 data, kter\u00e1 jsou d\u016fle\u017eit\u00e1 pro logistick\u00e9 procesy.<\/p>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 FotoIdee \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1880],"class_list":["post-109137","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nEAN na Amazon: Pot\u0159ebuj\u00ed obchodn\u00edci toto \u010d\u00edslo?<\/title>\n<meta name=\"description\" content=\"EAN je jedn\u00edm z identifika\u010dn\u00edch \u010d\u00edsel produktu. 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