{"id":109338,"date":"2021-04-12T12:10:15","date_gmt":"2021-04-12T12:10:15","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-seller-central\/"},"modified":"2021-04-12T12:10:15","modified_gmt":"2021-04-12T12:10:15","slug":"amazon-seller-central","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/cs\/wiki\/amazon-seller-central\/","title":{"rendered":"Amazon Seller Central"},"content":{"rendered":"

Stejn\u011b jako b\u011b\u017en\u00ed kupuj\u00edc\u00ed pot\u0159ebuj\u00ed \u00fa\u010det na Amazonu, prodejci, kte\u0159\u00ed cht\u011bj\u00ed prod\u00e1vat prost\u0159ednictv\u00edm online platformy, tak\u00e9 pot\u0159ebuj\u00ed p\u0159\u00edstup k nab\u00eddce sv\u00fdch zbo\u017e\u00ed na trhu: Amazon Seller Central. Ka\u017ed\u00fd si m\u016f\u017ee takov\u00fd \u00fa\u010det zalo\u017eit. Je v\u0161ak vy\u017eadov\u00e1na kreditn\u00ed karta<\/a>, proto\u017ee Amazon ji po\u017eaduje pro Seller Central. Bez kreditn\u00ed karty nejsou k dispozici v\u0161echny funkce.<\/p>

Co je Amazon Seller Central?<\/h2>

V podstat\u011b se jedn\u00e1 o n\u00e1stroj, prost\u0159ednictv\u00edm kter\u00e9ho m\u016f\u017ee p\u0159\u00edslu\u0161n\u00fd prodejce spravovat sv\u016fj prodejn\u00ed \u00fa\u010det po p\u0159ihl\u00e1\u0161en\u00ed. Krom\u011b toho Amazon Seller Central poskytuje dobr\u00fd p\u0159ehled o prob\u00edhaj\u00edc\u00edch nab\u00eddk\u00e1ch a prodeji prodejce prost\u0159ednictv\u00edm zpr\u00e1v a statistik. D\u00e1le Amazon tak\u00e9 poskytuje d\u016fle\u017eit\u00e9 da\u0148ov\u00e9 dokumenty pro da\u0148ov\u00fd \u00fa\u0159ad v Seller Central, kter\u00e9 lze nal\u00e9zt v sekci “Zpr\u00e1vy.”<\/p>

Aby mohli prod\u00e1vat prost\u0159ednictv\u00edm Seller Central, mus\u00ed m\u00edt prodejci ji\u017e \u00fa\u010det Marketplace<\/em>. Ale jak\u00fd je rozd\u00edl mezi Marketplace<\/em> a Seller Central? Podle Amazonu spo\u010d\u00edvaj\u00ed rozd\u00edly p\u0159edev\u0161\u00edm v nadpr\u016fm\u011brn\u011b rychl\u00e9 platb\u011b a v\u017edy aktu\u00e1ln\u00edch p\u0159ehledech d\u016fle\u017eit\u00fdch komponent\u016f, jako jsou prob\u00edhaj\u00edc\u00ed nab\u00eddky a ceny. Krom\u011b toho se uv\u00e1d\u00ed, \u017ee mar\u017ee a p\u0159\u00edjmy jsou pro prodejce Seller Central vy\u0161\u0161\u00ed. V d\u016fsledku toho je jednoduch\u00fd \u00fa\u010det Marketplace nev\u00fdhodou.<\/p>

Jak\u00e9 jsou hlavn\u00ed funkce Amazon Seller Central?<\/h2>

Nejd\u016fle\u017eit\u011bj\u0161\u00ed funkce se nach\u00e1z\u00ed pod polo\u017ekou menu “Katalog”<\/strong>. Zde maj\u00ed prodejci mo\u017enost p\u0159idat nov\u00e9 SKU do sv\u00e9ho invent\u00e1\u0159e a vytvo\u0159it novou nab\u00eddku. To lze prov\u00e9st jednotliv\u011b nebo s v\u00edce produkty najednou. Krom\u011b toho lze pomoc\u00ed asistenta variac\u00ed vytvo\u0159it r\u016fzn\u00e9 verze stejn\u00e9ho produktu a velk\u00e9 produktov\u00e9 katalogy lze tak\u00e9 nahr\u00e1t prost\u0159ednictv\u00edm souboru invent\u00e1\u0159e. D\u00e1le je zde mo\u017en\u00e9 aktivovat produkty pro omezen\u00e9 kategorie produkt\u016f.<\/p>

\"prodejn\u00ed<\/figure><\/div>

Krom\u011b toho lze v Amazon Seller Central prov\u00e1d\u011bt obecn\u00e1 nastaven\u00ed. Nap\u0159\u00edklad n\u00e1klady na dopravu nejsou uvedeny p\u0159\u00edmo u produktu, ale nastavuj\u00ed se v nastaven\u00ed dopravy pod polo\u017ekou menu “Nastaven\u00ed”<\/strong> (pokud se nepou\u017e\u00edv\u00e1 FBA). Zde maj\u00ed prodejci mo\u017enost specifikovat r\u016fzn\u00e9 modely dopravy, jako je doprava zdarma, pevn\u00e9 poplatky nebo v\u00fdpo\u010dty na z\u00e1klad\u011b hmotnosti. Prost\u0159ednictv\u00edm “Spravovat z\u00e1znam p\u0159\u00edpad\u016f” a “Otev\u0159en\u00e9 p\u0159\u00edpady” mohou prodejci p\u0159\u00edmo kontaktovat podporu prodejc\u016f v r\u00e1mci Amazon Seller Central.<\/p>

Dal\u0161\u00ed velmi d\u016fle\u017eit\u00e1 funkce Amazon Seller Central je p\u0159\u00edstupn\u00e1 prost\u0159ednictv\u00edm polo\u017eky menu “Invent\u00e1\u0159”<\/strong>. Zde prodejci z\u00edsk\u00e1vaj\u00ed komplexn\u00ed p\u0159ehled o sv\u00e9m zbo\u017e\u00ed \u2013 jak ve sv\u00e9m vlastn\u00edm skladu, tak ve skladu Amazonu, a tak\u00e9 na \u00farovni PAN EU. Toto rozhran\u00ed tak\u00e9 poskytuje p\u0159\u00edle\u017eitost optimalizovat nab\u00eddky ohledn\u011b kl\u00ed\u010dov\u00fdch slov, popis\u016f produkt\u016f nebo obr\u00e1zk\u016f. Zvl\u00e1\u0161\u0165 u\u017eite\u010dn\u00e1 pro prodejce FBA je funkce pl\u00e1nov\u00e1n\u00ed invent\u00e1\u0159e, kter\u00e1 nab\u00edz\u00ed progn\u00f3zu na z\u00e1klad\u011b minul\u00fdch prodej\u016f, uv\u00e1d\u011bj\u00edc\u00ed, jak dlouho z\u00e1soby vydr\u017e\u00ed a jak jsou star\u00e9. Pod “Spravovat z\u00e1silky do Amazonu” lze tak\u00e9 zobrazit pl\u00e1ny dod\u00e1n\u00ed, pokud prodejci zas\u00edlaj\u00ed prost\u0159ednictv\u00edm FBA.<\/p>

Polo\u017eka menu “Objedn\u00e1vky”<\/strong> tak\u00e9 obsahuje d\u016fle\u017eit\u00e9 funkce Amazon Seller Central: za prv\u00e9, p\u0159ehled v\u0161ech p\u0159\u00edchoz\u00edch objedn\u00e1vek; za druh\u00e9, p\u0159\u00edslu\u0161n\u00e9 zpr\u00e1vy o objedn\u00e1vk\u00e1ch; a za t\u0159et\u00ed, spr\u00e1vu v\u0161ech vratek. R\u016fzn\u00e9 funkce filtrov\u00e1n\u00ed a t\u0159\u00edd\u011bn\u00ed pom\u00e1haj\u00ed prodejci optimalizovat jejich nab\u00eddky, nap\u0159\u00edklad ohledn\u011b prodeje prost\u0159ednictv\u00edm Amazon Seller Central v N\u011bmecku, Evrop\u011b<\/em> nebo konkr\u00e9tn\u00edch trz\u00edch, jako je Amazon \u0160pan\u011blsko nebo Velk\u00e1 Brit\u00e1nie.<\/p>

Polo\u017eka menu “Reklama”<\/strong> m\u00e1 tak\u00e9 v\u00fdznamnou d\u016fle\u017eitost v Amazon Seller Central pro prodejce. Zde lze vytv\u00e1\u0159et nov\u00e9 PPC kampan\u011b, analyzovat jejich v\u00fdkon a p\u0159id\u00e1vat A+ obsah k prob\u00edhaj\u00edc\u00edm nab\u00eddk\u00e1m. Krom\u011b toho je zde mo\u017enost nastavit \u010dasov\u011b omezen\u00e9 slevy a kup\u00f3ny na konkr\u00e9tn\u00ed produkty.<\/p>

\u010casto podce\u0148ovan\u00e1, ale tak\u00e9 u\u017eite\u010dn\u00e1 funkce: polo\u017eka menu “Spokojenost z\u00e1kazn\u00edk\u016f”<\/strong>. Zde mohou prodejci v Amazon Seller Central naj\u00edt v\u0161echny relevantn\u00ed informace k posouzen\u00ed spokojenosti z\u00e1kazn\u00edk\u016f a t\u00edm i sv\u00e9ho vlastn\u00edho v\u00fdkonu prodejce, kter\u00fd m\u00e1 rozhoduj\u00edc\u00ed vliv na z\u00edsk\u00e1n\u00ed Buy Box<\/a> a um\u00edst\u011bn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/a>. Krom\u011b toho lze zde spravovat zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f.<\/p>

Jak\u00fd je rozd\u00edl mezi Amazon Vendor a Seller Central?<\/h2>

Na online platform\u011b existuj\u00ed t\u0159i r\u016fzn\u00e9 typy prodejc\u016f: Amazon samotn\u00fd, prodejci a dodavatel\u00e9. Prvn\u00ed dva jsou viditeln\u00ed pro z\u00e1kazn\u00edky, zat\u00edmco t\u0159et\u00ed typ \u2013 dodavatel \u2013 se nezobrazuje p\u0159\u00edmo. Na rozd\u00edl od “b\u011b\u017en\u00e9ho” prodejce, kter\u00fd prod\u00e1v\u00e1 p\u0159\u00edmo koncov\u00e9mu z\u00e1kazn\u00edkovi na trhu, dodavatel prod\u00e1v\u00e1 p\u0159\u00edmo Amazonu. Tento e-commerce gigant pot\u00e9 prod\u00e1v\u00e1 zbo\u017e\u00ed koncov\u00e9mu z\u00e1kazn\u00edkovi. Dodavatel\u00e9 jsou \u010dasto v\u00fdrobci nebo obchodn\u00ed z\u00e1stupci s vysok\u00fdmi objemy prodeje.<\/p>

Proto jsou Amazon Seller Central a Vendor Central dv\u011b r\u016fzn\u00e9 v\u011bci: prvn\u00ed je spr\u00e1va \u00fa\u010dtu pro prodejce, zat\u00edmco druh\u00fd je pro dodavatele. Pokud je prodejce z\u00e1rove\u0148 prodejcem i dodavatelem, bude m\u00edt dva samostatn\u00e9 p\u0159\u00edstupy.<\/p>

Vznikaj\u00ed n\u00e1klady na Amazon Seller Central?<\/h2>

Ka\u017ed\u00fd, kdo chce prod\u00e1vat prost\u0159ednictv\u00edm Seller Central na Amazonu v N\u011bmecku nebo na jin\u00e9m trhu, bude m\u00edt poplatky<\/strong><\/a>. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b existuj\u00ed dal\u0161\u00ed procentu\u00e1ln\u00ed poplatky za prodeje na objedn\u00e1vku, kter\u00e9 z\u00e1vis\u00ed na p\u0159\u00edslu\u0161n\u00e9 kategorii produktu. Amazon v\u0161ak nab\u00edz\u00ed z\u00e1kladn\u00ed a profesion\u00e1ln\u00ed \u00fa\u010det s r\u016fzn\u00fdmi cenov\u00fdmi strukturami \u2013 kter\u00fd \u00fa\u010det prodejce pot\u0159ebuje, nez\u00e1vis\u00ed na p\u0159\u00edjmech nebo zisc\u00edch, ale na o\u010dek\u00e1van\u00e9m po\u010dtu objedn\u00e1vek.<\/p>

Pokud prodejce prod\u00e1 m\u00e9n\u011b ne\u017e 40 polo\u017eek za m\u011bs\u00edc, m\u016f\u017ee pou\u017e\u00edvat \u00fa\u010det Seller Central Z\u00e1kladn\u00ed \u00fa\u010det<\/strong> zdarma. Pot\u00e9 plat\u00ed 0,99 eura za prodanou polo\u017eku plus procentu\u00e1ln\u00ed poplatek za prodeje Amazonu.<\/p>

Pokud v\u0161ak prodejce prod\u00e1 v\u00edce ne\u017e 40 polo\u017eek za m\u011bs\u00edc, bude pot\u0159ebovat profesion\u00e1ln\u00ed \u00fa\u010det<\/strong>. V tomto p\u0159\u00edpad\u011b Amazon \u00fa\u010dtuje pevn\u00fd poplatek 39 eur plus p\u0159\u00edslu\u0161n\u00fd procentu\u00e1ln\u00ed poplatek za prodeje \u2013 ale poplatek 0,99 eura za polo\u017eku je zru\u0161en.<\/p>

Podle toho by Z\u00e1kladn\u00ed \u00fa\u010det byl ji\u017e p\u0159i 40 objedn\u00e1vk\u00e1ch m\u00edrn\u011b dra\u017e\u0161\u00ed a t\u00edm p\u00e1dem v nev\u00fdhod\u011b ve srovn\u00e1n\u00ed s Profesion\u00e1ln\u00edm \u00fa\u010dtem.<\/p>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 bakhtiarzein<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1880],"class_list":["post-109338","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nAmazon Seller Central N\u011bmecko: V\u0161e, co pot\u0159ebujete v\u011bd\u011bt<\/title>\n<meta name=\"description\" content=\"Prodejci pou\u017e\u00edvaj\u00ed Amazon Seller Central v N\u011bmecku k spr\u00e1v\u011b sv\u00fdch prodejn\u00edch \u00fa\u010dt\u016f. 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