{"id":109389,"date":"2021-04-12T14:03:50","date_gmt":"2021-04-12T14:03:50","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-vine\/"},"modified":"2021-04-12T14:03:50","modified_gmt":"2021-04-12T14:03:50","slug":"amazon-vine","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/cs\/wiki\/amazon-vine\/","title":{"rendered":"Amazon Vine"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-724157-identifier\">Co je Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-72637-identifier\">S programem &#8220;Amazon Vine \u2013 Klub test\u00e9r\u016f produkt\u016f&#8221; Amazon zavedl program, kter\u00fd umo\u017e\u0148uje prodejc\u016fm generovat recenze pro jejich produkty. Podobn\u011b jako u jin\u00fdch n\u00e1stroj\u016f (nap\u0159\u00edklad A+ Content) byl program Vine zpo\u010d\u00e1tku dostupn\u00fd pouze pro dodavatele. Od roku 2019 mohou z n\u011bj t\u011b\u017eit tak\u00e9 prodejci s registrac\u00ed zna\u010dky.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114756-identifier\">Jeliko\u017e jsou recenze produkt\u016f kl\u00ed\u010dov\u00fdm faktorem pro algoritmus Amazonu p\u0159i hodnocen\u00ed seznamu produkt\u016f, m\u016f\u017ee b\u00fdt Amazon Vine d\u016fle\u017eit\u00fdm n\u00e1strojem pro nov\u00e9 prodejce nebo nov\u00e9 produkty k z\u00edsk\u00e1n\u00ed pot\u0159ebn\u00fdch recenz\u00ed. Bez recenz\u00ed je t\u00e9m\u011b\u0159 nemo\u017en\u00e9 dos\u00e1hnout dobr\u00e9ho hodnocen\u00ed nebo vyhr\u00e1t Buy Box. Proto m\u016f\u017ee program Vine v\u00fdrazn\u011b zv\u00fd\u0161it pov\u011bdom\u00ed a viditelnost produktu. Krom\u011b toho recenze z\u00e1sadn\u011b pom\u00e1haj\u00ed p\u0159ev\u00e1d\u011bt potenci\u00e1ln\u00ed z\u00e1kazn\u00edky na skute\u010dn\u00e9 n\u00e1kupy.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-63848-identifier\">Jak mohou prodejci nechat testovat produkty prost\u0159ednictv\u00edm Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-622026-identifier\">V z\u00e1sad\u011b m\u00e1 p\u0159\u00edstup k <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help-page.html?itemID=NATSPKW5NBLLWPQ&amp;language=de_DE&amp;ref=efph_NATSPKW5NBLLWPQ_bred_X3CEV63Y4ZZAP37\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Vine<\/a> ka\u017ed\u00fd prodejce s profesion\u00e1ln\u00edm prodejn\u00edm \u00fa\u010dtem v Seller Central pod &#8220;Reklama.&#8221; Tam mohou b\u00fdt jednotliv\u00e9 produkty registrov\u00e1ny do programu pomoc\u00ed jejich <a href=\"\/cs\/wiki\/asin\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASIN<\/a>. Neexistuje \u017e\u00e1dn\u00e9 p\u0159\u00edm\u00e9 vylou\u010den\u00ed konkr\u00e9tn\u00ed kategorie produkt\u016f. Prodejci mohou tak\u00e9 registrovat pouze ur\u010dit\u00e9 varianty produktu; Amazon v\u0161ak doporu\u010duje poskytnout v\u0161echny varianty, proto\u017ee to zvy\u0161uje pravd\u011bpodobnost obdr\u017een\u00ed pozitivn\u00ed recenze, pokud si test\u00e9r produktu m\u016f\u017ee vybrat svou preferovanou variantu.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-20909-identifier\">N\u00e1sleduj\u00edc\u00ed po\u017eadavky mus\u00ed b\u00fdt spln\u011bny, aby se produkty mohly \u00fa\u010dastnit Amazon Vine:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305482-identifier\"><li class=\"theme-wp-block gb-responsive-578103-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Je to zna\u010dka registrovan\u00e1 v Amazon Brand Registry.<\/li><li class=\"theme-wp-block gb-responsive-830259-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produkt byl hodnocen m\u00e9n\u011b ne\u017e 30kr\u00e1t na str\u00e1nce s podrobnostmi o produktu.<\/li><li class=\"theme-wp-block gb-responsive-377167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mus\u00ed b\u00fdt v &#8220;nov\u00e9m&#8221; stavu a dostupn\u00fd v dob\u011b registrace.<\/li><li class=\"theme-wp-block gb-responsive-261717-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mus\u00ed b\u00fdt odesl\u00e1no pomoc\u00ed <a href=\"\/cs\/blog\/amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fulfillment by Amazon (FBA)<\/a> a ji\u017e b\u00fdt skladem.<\/li><li class=\"theme-wp-block gb-responsive-484218-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Seznam mus\u00ed obsahovat popis a obr\u00e1zek.<\/li><li class=\"theme-wp-block gb-responsive-557879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produkt nesm\u00ed b\u00fdt erotick\u00fdm p\u0159edm\u011btem.<\/li><li class=\"theme-wp-block gb-responsive-965137-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Krom\u011b toho nesm\u00ed b\u00fdt p\u0159\u00edslu\u0161enstv\u00edm, ale m\u011bl by b\u00fdt pou\u017eiteln\u00fd samostatn\u011b. (V\u00fdjimky tvo\u0159\u00ed p\u0159\u00edslu\u0161enstv\u00ed pro b\u011b\u017en\u00e9 produkty, jako jsou obaly pro popul\u00e1rn\u00ed mobiln\u00ed telefony.)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-188429-identifier\">Odkud poch\u00e1zej\u00ed produkty pro testery Vine?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113949-identifier\">Testovac\u00ed produkty jsou tester\u016fm poskytov\u00e1ny prodejci a spln\u011bny prost\u0159ednictv\u00edm FBA. Ka\u017ed\u00fd prodejce m\u00e1 k dispozici omezen\u00fd po\u010det registrac\u00ed. Ty obvykle z\u016fst\u00e1vaj\u00ed aktivn\u00ed po dobu 90 dn\u016f od data zah\u00e1jen\u00ed, pokud nejsou v\u0161echny jednotky d\u0159\u00edve zhodnoceny. Pokud je limit dosa\u017een, prodejci mus\u00ed po\u010dkat, a\u017e skon\u010d\u00ed \u00fa\u010dast produktu v Amazon Vine, ne\u017e se znovu zaregistruj\u00ed.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-165619-identifier\">Aby zajistil anonymitu recenzent\u016f, Amazon nezve\u0159ej\u0148uje \u00fadaje o z\u00e1kazn\u00edc\u00edch pro objedn\u00e1vky Vine prodejci. Takov\u00e9 objedn\u00e1vky v\u0161ak mohou b\u00fdt identifikov\u00e1ny ve statistik\u00e1ch \u00fa\u010dtu prodejce s cenou 0.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-58480-identifier\">Jsou recenzenti Amazon Vine povinni napsat (pozitivn\u00ed) recenzi?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-909464-identifier\">Recenzenti v programu Amazon Vine nejsou povinni napsat pozitivn\u00ed recenzi ani ji v\u016fbec publikovat. V t\u00e9to souvislosti <a href=\"https:\/\/www.amazon.de\/gp\/vine\/help\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon uv\u00e1d\u00ed<\/a>: &#8220;Cen\u00edme si up\u0159\u00edmn\u00fdch n\u00e1zor\u016f na produkt &#8211; pozitivn\u00edch i negativn\u00edch.&#8221; To tak\u00e9 znamen\u00e1, \u017ee negativn\u00ed recenze nemohou b\u00fdt smaz\u00e1ny, pokud spl\u0148uj\u00ed <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=hp_left_v4_sib?ie=UTF8&amp;nodeId=201929730\" target=\"_blank\" rel=\"noreferrer noopener\">pokyny komunity<\/a>.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572095-identifier\">Jeliko\u017e se mohou st\u00e1t testery produkt\u016f Vine pouze z\u00e1kazn\u00edci Amazonu, pokud obdr\u017e\u00ed pozv\u00e1nku, je zaji\u0161t\u011bna ur\u010dit\u00e1 \u00farove\u0148 kontroly kvality. Krom\u011b toho Amazon sleduje aktivn\u00ed \u00fa\u010dastn\u00edky Vine a m\u016f\u017ee je odstranit, pokud ji\u017e nespl\u0148uj\u00ed krit\u00e9ria \u00fa\u010dasti.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518831-identifier\">Podle toho se mohou st\u00e1t \u010dleny\/testery produkt\u016f Amazon Vine pouze vybran\u00ed z\u00e1kazn\u00edci, proto\u017ee Amazon chce zabr\u00e1nit tomu, aby se nespolehliv\u00ed u\u017eivatel\u00e9 registrovali pouze kv\u016fli bezplatn\u00fdm produkt\u016fm.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-687885-identifier\">Kolik stoj\u00ed nechat produkty zhodnotit testerem Amazon Vine?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-70560-identifier\">V sou\u010dasnosti jsou registrace do Vine zdarma. Pokud by byla \u00fa\u010dtov\u00e1na n\u011bjak\u00e1 poplatek, byl by uveden b\u011bhem registra\u010dn\u00edho procesu na str\u00e1nce &#8220;Podrobnosti o registraci&#8221;. St\u00e1le nen\u00ed jasn\u00e9, jak\u00e9 n\u00e1klady by prodejci na trhu museli o\u010dek\u00e1vat.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-573205-identifier\">Mohou prodejci leg\u00e1ln\u011b naj\u00edmat testery produkt\u016f mimo program Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572682-identifier\">Aby na\u0161li testery Amazonu, prodejci v minulosti p\u0159i\u0161li s r\u016fzn\u00fdmi strategiemi. Leg\u00e1ln\u00ed generace recenz\u00ed pro produkty Amazon je v\u0161ak mo\u017en\u00e1 pouze organicky. Je rozhodn\u011b nez\u00e1konn\u00e9 nab\u00edzet odm\u011bnu za pozitivn\u00ed recenzi nebo fal\u0161ovat recenze.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-933360-identifier\"><a href=\"\/cs\/blog\/6-ultimative-tipps-amazon-rezension-generieren\/\" target=\"_blank\" rel=\"noreferrer noopener\">I kdy\u017e maj\u00ed prodejci n\u011bkter\u00e9 jemn\u00e9 mo\u017enosti<\/a>, ty jsou velmi omezen\u00e9 a m\u011bly by b\u00fdt tak\u00e9 aplikov\u00e1ny s opatrnost\u00ed. Podle toho mohou b\u00fdt testery Amazon Vine jedin\u00fdm zp\u016fsobem, jak z\u00edskat v\u00edce recenz\u00ed pro produkt \u2013 zejm\u00e9na v obdob\u00ed po uveden\u00ed produktu na trh.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1880,1922,1925],"class_list":["post-109389","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon","wiki_archive-marketing","wiki_archive-prodej"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Vine: Po\u017eadavky, proces a poplatky<\/title>\n<meta name=\"description\" content=\"Amazon Vine umo\u017e\u0148uje testov\u00e1n\u00ed produkt\u016f skute\u010dn\u00fdmi z\u00e1kazn\u00edky. 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