{"id":106206,"date":"2022-03-21T15:48:20","date_gmt":"2022-03-21T15:48:20","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-siaura-material\/"},"modified":"2022-03-21T15:48:20","modified_gmt":"2022-03-21T15:48:20","slug":"success-story-siaura-material","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/da\/resources\/success-story-siaura-material\/","title":{"rendered":"Success Story: SiAura Material (EN)"},"content":{"rendered":"\n\t
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\n\t\tAmong the top sellers on Amazon with craft supplies\t<\/p>\n\n\t\t

\n\t\tHow SiAura Material Achieved a Buy Box Share of 95%\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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<\/div>
\"Success<\/figure>

Grundlagt:<\/strong>
2013<\/p>

Industri:<\/strong>
Hobby- og h\u00e5ndv\u00e6rksforsyninger<\/p>

Artikler online p\u00e5 Amazon<\/strong>:
ca. 2900<\/p>

Forsendelser:\u00a0<\/strong>
ca. 350\/Dag<\/p><\/div>

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Baggrund:<\/h3>

Oprindelseshistorien om SiAura Material – et af de f\u00f8rende m\u00e6rker p\u00e5 Amazon.com for h\u00e5ndv\u00e6rk og hobbyforsyninger – er ikke den typiske “jeg gjorde min hobby til mit job” historie, som man f\u00f8rst ville antage. “Faktisk har jeg aldrig selv lavet meget h\u00e5ndv\u00e6rk; jeg er faktisk datalog,” forklarer grundl\u00e6gger og CEO Annemarie Raluca Schuster. “P\u00e5 det tidspunkt s\u00e5 jeg blot en niche og inds\u00e5, at der ikke var noget firma, der solgte h\u00e5ndv\u00e6rksforsyninger i stor skala p\u00e5 det tyske marked.”<\/p>

Som et resultat grundlagde Annemarie virksomheden SiAura Material. Hun opdagede dog hurtigt, at en s\u00e5dan bestr\u00e6belse kr\u00e6ver meget arbejde og vedholdenhed. “Ud over konstant markedsanalyse m\u00e5tte jeg tilegne mig den n\u00f8dvendige viden undervejs, for eksempel inden for omr\u00e5der som lovgivning, regnskab, prognoser eller priss\u00e6tning – man l\u00e6rer ikke bare disse ting fra den ene dag til den anden.”<\/p>

Udfordring:<\/h3>

Emner som korrekt budgetallokering, prisberegning og prisoptimering er is\u00e6r essentielle for at drive en succesfuld virksomhed. “Selvf\u00f8lgelig er der ogs\u00e5 meget at investere i sin egen virksomhed,” forklarer Annemarie. “Dette kan ogs\u00e5 f\u00f8re til, at man bruger mere, end man tjener i starten – hvilket faktisk var tilf\u00e6ldet med SiAura Material p\u00e5 det tidspunkt.” Dette gjorde det endnu vigtigere for Annemarie at priss\u00e6tte sine produkter passende fra starten for at generere tilstr\u00e6kkelig margin og profit til en sund virksomhed.<\/p>

Samtidig understreger Annemarie ogs\u00e5, at omr\u00e5det for e-handel, og is\u00e6r Amazon-milj\u00f8et, er pr\u00e6get af forandring. Virksomheder kan ikke blot stole p\u00e5 eksisterende processer eller ops\u00e6tninger, men skal altid h\u00e5ndtere forskellige udfordringer og skal altid v\u00e6re et skridt foran gennem innovation for at s\u00e6lge succesfuldt p\u00e5 Amazon.<\/p>

Teamet hos SiAura Material kan bevidne dette: “Vi skal regelm\u00e6ssigt h\u00e5ndtere leveringsflaskehalse, men ogs\u00e5 st\u00e6rk konkurrence eller interne proces\u00e6ndringer,” fort\u00e6ller Annemarie os. “De drastiske pris\u00e6ndringer udg\u00f8r ogs\u00e5 en betydelig udfordring. P\u00e5 Amazon \u00e6ndrer prisen p\u00e5 et produkt sig nogle gange 100 gange om dagen.”<\/p>

For SiAura Material er det h\u00f8je pres p\u00e5 margin og pris sammen med de konstante \u00e6ndringer p\u00e5 markedet en af de st\u00f8rste udfordringer. Hvordan tilpasser SiAura Material sin egen priss\u00e6tningsstrategi i et milj\u00f8, der er s\u00e5 st\u00e6rkt p\u00e5virket af konkurrence og de prisudsving, der f\u00f8lger med? “I sidste ende kan det kun g\u00f8res med software; det er ikke engang muligt manuelt,” forklarer Annemarie.<\/p>

L\u00f8sning:<\/h3>
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Annemarie Raluca Schuster<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Grundl\u00e6gger og CEO af SiAura Material<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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“I sidste ende kan virksomheder kun k\u00f8re en succesfuld priss\u00e6tningsstrategi med software; det er simpelthen ikke muligt manuelt. Med SELLERLOGIC’s Repricer kunne jeg \u00f8ge min Buy Box andel til 95%!”<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>

Med dette in mente begyndte SiAura Material tidligt at se efter m\u00e5der at optimere priserne p\u00e5 deres produkter solgt gennem Amazon mod Buy Box uden at miste fokus p\u00e5 margin og profit. “Jeg vidste fra starten, at jeg ikke ville s\u00e6lge varer uden at kunne kontrollere prisen effektivt – og jeg vidste, at jeg alligevel ikke ville g\u00f8re det manuelt.”<\/p>

For denne grund har SiAura Material brugt SELLERLOGIC Repricer til Amazon siden 2016. Dette har gjort det muligt for virksomheden at opn\u00e5 en betydeligt h\u00f8jere Buy Box procentdel p\u00e5 95% og se flere salg af varer. “Prishistorikken og Buy Box Andel kan ogs\u00e5 spores af enhver bruger i v\u00e6rkt\u00f8jet, hvilket er meget praktisk.”<\/p>

Den intuitive brugergr\u00e6nseflade g\u00f8r ogs\u00e5 Repricer meget nem at bruge. “Jeg kan ogs\u00e5 godt lide det faktum, at vi kan k\u00f8re flere strategier for forskellige produktgrupper, og at vi altid har adgang til den omfattende vidensbase og support.”<\/p>

Hvis SiAuras udvikling og succes bekr\u00e6fter \u00e9n ting over alt andet, er det, at iv\u00e6rks\u00e6ttere ikke kan og ikke skal g\u00f8re alt selv. Ud over et fremragende team er det essentielt at automatisere relevante, men tidskr\u00e6vende processer. Med SELLERLOGIC Repricer er SiAura Material i stand til at handle b\u00e5de konkurrencedygtigt og \u00f8konomisk.<\/p>

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Faktablad<\/strong><\/p>

SELLERLOGIC Repricer til Amazon<\/em><\/p>

N\u00f8glen til succes for Amazon-s\u00e6lgere: Bedste pris i Buy Box<\/h3>
L\u00e6r mere<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t
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Faktablad<\/strong><\/p>

SELLERLOGIC Lost & Found<\/em><\/p>

Amazon FBA:
Bermuda-trianglen for dine produkter<\/h3>
L\u00e6r mere<\/strong><\/strong><\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Grundlagt:2013 Industri:Hobby- og h\u00e5ndv\u00e6rksforsyninger Artikler online p\u00e5 Amazon:ca. 2900 Forsendelser:\u00a0ca. 350\/Dag Baggrund: Oprindelseshistorien om SiAura Material – et af de f\u00f8rende m\u00e6rker p\u00e5 Amazon.com for h\u00e5ndv\u00e6rk og hobbyforsyninger – er ikke den typiske “jeg gjorde min hobby til mit job” historie, som man f\u00f8rst ville antage. “Faktisk har jeg aldrig selv lavet meget h\u00e5ndv\u00e6rk; jeg<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":106080,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-106206","page","type-page","status-publish","hentry"],"yoast_head":"\nMed h\u00e5ndv\u00e6rksmaterialer blandt de bedst s\u00e6lgende p\u00e5 Amazon<\/title>\n<meta name=\"description\" content=\"Hvordan opn\u00e5ede SiAura Material en 95% Buy Box Andel med SELLERLOGIC Repricer til Amazon? 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