{"id":106173,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/cross-product-repricing-en-strategi-ikke-kun-for-private-label-saelgere\/"},"modified":"2023-01-05T15:29:47","modified_gmt":"2023-01-05T15:29:47","slug":"cross-product-repricing-en-strategi-ikke-kun-for-private-label-saelgere","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/cross-product-repricing-en-strategi-ikke-kun-for-private-label-saelgere\/","title":{"rendered":"Cross-Product Repricing \u2013 en strategi (ikke kun) for private label s\u00e6lgere"},"content":{"rendered":"

SELLERLOGIC str\u00e6ber altid efter at skabe fremragende produkter, der g\u00f8r det muligt for Amazon s\u00e6lgere at s\u00e6lge bedre og mere \u00f8konomisk b\u00e6redygtigt. Skabelsen af nye og forbedringen af eksisterende produkter er en central del af disse bestr\u00e6belser. Udvidelsen af Repricer med den produktovergribende strategi er en berigelse for handlende af enhver art.<\/p>

Is\u00e6r n\u00e5r man s\u00e6lger private label-produkter \u2013 som normalt kun tilbydes af \u00e9n s\u00e6lger \u2013 har man Buy Box automatisk og beh\u00f8ver derfor ikke at k\u00e6mpe om denne. Det betyder dog ikke, at der ikke er konkurrencekamp. Snarere finder denne sted p\u00e5 et andet niveau \u2013 nemlig p\u00e5 s\u00f8geresultatsiden i stedet for p\u00e5 produktdetaljesiden.<\/p>

Konkurrence p\u00e5 alle niveauer<\/h2>

Her et eksempel fra praksis: Du er producent af s\u00e6rligt rivest\u00e6rke sportsokker og \u00f8nsker at s\u00e6lge disse som private label-produkt p\u00e5 Amazon. Du uploader sokkerne til Amazon og venter nu p\u00e5, at de flyver fra dine hylder ind i kundernes indk\u00f8bskurve. Du er overbevist om, at dit nye produkt vil opn\u00e5 h\u00f8j synlighed, for du opfylder trods alt alle relevante krav: Du har et godt produkt, h\u00f8j kvalitetsbilleder p\u00e5 produktdetaljesiden, en god Amazon SEO<\/a> og \u2013 frem for alt \u2013 ingen konkurrence om Buy Box, da du s\u00e6lger via private label og ikke via handelsvarer. <\/p>

Efter et par dage ser du p\u00e5 salgstallene og konstaterer skuffet, at resultatet er ret nedsl\u00e5ende. Hvorfor? Et hurtigt kig p\u00e5 s\u00f8geresultaterne afsl\u00f8rer svaret. Indtaster man “sportsokker” i Amazon-s\u00f8gefeltet, dukker dine sokker slet ikke op, men derimod konkurrenternes \u2013 andre private label-s\u00e6lgere, der tilbyder et lignende produkt. Dertil kommer, at disse s\u00e6lgere har sat deres listing til en 15 % lavere pris. Netop dette er i dette tilf\u00e6lde den afg\u00f8rende faktor.<\/p>\n\t

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\n\t\tNu skal Repricer’s ydeevne kontrolleres!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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Vil du teste SELLERLOGIC Repricer?<\/strong><\/p>

Overbevis dig selv i et sikkert demo-milj\u00f8 om vores v\u00e6rkt\u00f8j \u2013 uforpligtende og gratis. Du har intet at tabe! Test funktionerne og egenskaberne ved SELLERLOGIC Repricer i et testmilj\u00f8 \u2013 uden at skulle forbinde din Amazon-konto.<\/p>

P.S.: Den 14-dages pr\u00f8veperiode er stadig tilg\u00e6ngelig for dig efter registreringen!<\/p>

Start demo nu<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

Relevansen af produktprisen ud over Buy Box<\/h2>

Amazon er som et af de mest kundeorienterede virksomheder i verden naturligvis opsat p\u00e5 at g\u00f8re produktpriserne p\u00e5 deres platform s\u00e5 konkurrencedygtige som muligt. Det betyder ogs\u00e5, at s\u00e6lgere, der s\u00e6lger til konkurrencedygtige priser og har en fleksibel priss\u00e6tning, bel\u00f8nnes med mere synlighed p\u00e5 platformen og derfor opn\u00e5r en h\u00f8jere placering.<\/p>

P\u00e5 s\u00f8geresultatsiden spiller prisen lige s\u00e5 stor en rolle som p\u00e5 produktdetaljesiden. Rent visuelt pr\u00e6senteres priserne i s\u00f8geresultaterne bevidst fremtr\u00e6dende og fanger kundernes opm\u00e6rksomhed, inden de overhovedet l\u00e6ser listen.<\/p>

\"Cross<\/figure>

Kort sagt: Amazon-kunders k\u00f8bsbeslutninger afh\u00e6nger i h\u00f8j grad af produktprisen. Naturligvis vil der v\u00e6re en eller anden s\u00e6lger, der p\u00e5 grund af sine produkters mangel p\u00e5 konkurrence kan fasts\u00e6tte priserne udelukkende efter \u00f8nsket margin og eftersp\u00f8rgsel. De fleste fasts\u00e6tter dog ogs\u00e5 deres priser baseret p\u00e5 konkurrence. Dette sikrer, at produktprisen forbliver attraktiv, hvilket \u00f8ger salgstallene og dermed ogs\u00e5 placeringen i Amazon-s\u00f8gningen.<\/p>

I det ovenn\u00e6vnte eksempel ville en af flere m\u00e5lrettede strategier v\u00e6re at justere prisen til de allerede etablerede produkter, alts\u00e5 en prisneds\u00e6ttelse p\u00e5 15 %. Men det stopper ikke her. Vi ved alle, at Amazon er en af de mest dynamiske e-handelsplatforme i verden, og dette afspejles ogs\u00e5 i priss\u00e6tningen af produkterne. S\u00e5 den, der vil s\u00e6lge med succes, skal holde sig ajour. Dette g\u00e6lder for private label-s\u00e6lgere s\u00e5vel som for s\u00e6lgere af handelsvarer.<\/p>

SELLERLOGIC-l\u00f8sningen<\/h2>

Den produktovergribende strategi fra SELLERLOGIC g\u00f8r det muligt for dem at sammenligne et udvalgt produkt med op til 20 lignende konkurrenceprodukter og justere prisen derefter. Du skal blot udf\u00f8re f\u00f8lgende trin.<\/p>

  1. G\u00e5 til “Mine produkter” i Repricer<\/li>
  2. V\u00e6lg det produkt, som den produktovergribende strategi skal anvendes p\u00e5<\/li>
  3. Anhand der ASIN vorgeben, welche Produkte zum Vergleich herangezogen werden sollen<\/li>
  4. Eintragen, welche Preisabst\u00e4nde die hinterlegten Produkte zu Ihren Produkten aufweisen sollen. Vergessen Sie hier nicht das Minuszeichen zu setzen, wenn Sie g\u00fcnstiger verkaufen wollen (z.B. \u201e-0,5″ wenn Sie f\u00fcr 50 Cent g\u00fcnstiger verkaufen wollen als die Konkurrenz)<\/li><\/ol><\/div>
    \"Produkt\u00fcbergreifendes<\/a>
    Das Produkt ausw\u00e4hlen, auf das die produkt\u00fcbergreifende Strategie angewendet werden soll.<\/figcaption><\/figure>
    \"Produkt\u00fcbergreifendes<\/a>
    Anhand der ASIN vorgeben, welche Produkte zum Vergleich herangezogen werden sollen.<\/figcaption><\/figure>
    \"Produkt\u00fcbergreifendes<\/a>
    Preisabst\u00e4nde zum Konkurrenzprodukt eintragen. In diesem Fall verlangen Sie 50 Cent mehr als die Konkurrenz.<\/figcaption><\/figure>

    Die Einstellungen lassen sich im Rahmen der Strategie noch mehr auf ihre W\u00fcnsche anpassen, so k\u00f6nnen Sie beispielsweise andere Verk\u00e4ufer auf eine Blacklist oder eine Whitelist setzen oder aussuchen, ob nur FBA oder FBM Verk\u00e4ufer erfasst werden sollen. Zu diesen Optionen erfahren Sie mehr im unten angegebenen Video<\/p>

    Die automatisierte Preisoptimierung birgt noch weitere Vorteile f\u00fcr Sie: Die Anwendung der produkt\u00fcbergreifenden Strategie gew\u00e4hrleistet nicht nur, dass ihre Preisgestaltung so attraktiv wie m\u00f6glich bleibt, sondern verhindert gleichzeitig eine zu niedrige Bepreisung und die damit einhergehenden Margenverluste. Denn der Repricer von SELLERLOGIC bewegt sich stets im Rahmen der von ihnen vorgegebenen Mindest- und Maximalpreise. Eine automatische Berechnung der Preise anhand Ihrer Kosten ist ebenfalls m\u00f6glich. So wahren Sie Ihre Profitabilit\u00e4t auf die einfachste Weise<\/p>

    In diesem Artikel steht die Nutzung der produkt\u00fcbergreifenden Strategie f\u00fcr Private Label Verk\u00e4ufer im Fokus, wobei diese auch f\u00fcr Verk\u00e4ufer von Handelsware eingesetzt werden kann<\/p>

    Ein Beispiel aus der Praxis: Sie verkaufen Sportsocken der Firma Adidas \u00fcber Handelsware und werden auf einen weiteren Verk\u00e4ufer aufmerksam, der \u00e4hnliche Socken der Firma Snocks \u00fcber Amazon verkauft und aufgrund seines dynamischen und kompetitiven Preises dies sehr erfolgreich tut. Mithilfe der produkt\u00fcbergreifenden Strategie von SELLERLOGIC k\u00f6nnen Sie sich an die Preisstrategie des Konkurrenten h\u00e4ngen und so ebenfalls mehr Verk\u00e4ufe erzielen<\/p>

    Einen detaillierten Einblick in die Funktionsweise und die Vorteile der produkt\u00fcbergreifenden Repricing-Strategie erhalten Sie hier<\/p>

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    You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

    Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

    Bildnachweis: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC str\u00e6ber altid efter at skabe fremragende produkter, der g\u00f8r det muligt for Amazon s\u00e6lgere at s\u00e6lge bedre og mere \u00f8konomisk b\u00e6redygtigt. Skabelsen af nye og forbedringen af eksisterende produkter er en central del af disse bestr\u00e6belser. Udvidelsen af Repricer med den produktovergribende strategi er en berigelse for handlende af enhver art. Is\u00e6r n\u00e5r man<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[648,663],"tags":[],"class_list":["post-106173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paa-vores-egen-konto","category-vaerktoejer-til-amazon-saelgere"],"yoast_head":"\nProfitabel die produkt\u00fcbergreifende Strategie nutzen<\/title>\n<meta name=\"description\" content=\"Those who want to outshine the competition based on ASIN need the cross-product strategy from SELLERLOGIC. 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