{"id":112692,"date":"2023-04-11T09:30:30","date_gmt":"2023-04-11T09:30:30","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hvordan-man-oger-synligheden-af-produkter-med-amazon-lightning-deals\/"},"modified":"2026-05-19T22:48:31","modified_gmt":"2026-05-19T22:48:31","slug":"how-to-increase-product-visibility-with-amazon-lightning-deals","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/how-to-increase-product-visibility-with-amazon-lightning-deals\/","title":{"rendered":"Hvordan du \u00f8ger synligheden af produkter med Amazon-blitztilbud"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-618707-identifier\">Med Amazon-blitztilbuddet har Amazon skabt en deal-kategori, som g\u00f8r det muligt for dig at \u00f8ge synligheden af dine produkter og realisere ekstra salg gennem kortvarige rabataktioner. Hvordan blitztilbud fungerer p\u00e5 Amazon, og hvilke erfaringer s\u00e6lgere og leverand\u00f8rer har gjort, kan du l\u00e6se her.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-545529-identifier\">Hvad er Amazon-blitztilbud?<\/h2><p class=\"theme-wp-block gb-responsive-954656-identifier\">Amazon-blitztilbuddene (ogs\u00e5 kaldet deals eller dagens tilbud) er en rabataktion fra Amazon. S\u00e6lgere og leverand\u00f8rer kan i en begr\u00e6nset periode p\u00e5 fire til tolv timer give rabatter p\u00e5 deres produkter. Antallet af rabatterede varer er begr\u00e6nset. Amazon viser altid, hvor mange procent af de tilg\u00e6ngelige enheder der allerede er solgt. Dette \u00f8ger yderligere k\u00f8bsincitamentet for kunderne. Hvis alle enheder i aktionen er solgt, afsluttes tilbuddet f\u00f8r tid.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-345864-identifier\">Fordele ved Amazon-blitztilbud for s\u00e6lgere og leverand\u00f8rer<\/h3><p class=\"theme-wp-block gb-responsive-285630-identifier\">For at liste en vare som et Amazon-blitztilbud skal s\u00e6lgere og leverand\u00f8rer betale et gebyr til Amazon. P\u00e5 den m\u00e5de kan de dog betydeligt \u00f8ge synligheden af deres produkter. I mods\u00e6tning til PPC-kampagner vises blitztilbud ikke baseret p\u00e5 s\u00f8geord, men gennem tilbuds-siden p\u00e5 Amazon, og opstillingen bliver m\u00e6rket med et label.<\/p><p class=\"theme-wp-block gb-responsive-479959-identifier\">P\u00e5 tilbudssiden p\u00e5 Amazon er det prim\u00e6rt kunder med en h\u00f8j k\u00f8bsintention, der f\u00e6rdes. Chancen for, at en kunde, der opdager dit produkt blandt Amazons lyntilbud, ogs\u00e5 k\u00f8ber det, er derfor h\u00f8j. Derudover underretter Amazon kunder, der har produktet p\u00e5 deres \u00f8nskeliste, om tilbuddet og sender ogs\u00e5 e-mail-marketing til bes\u00f8gende p\u00e5 produktsiden. P\u00e5 den m\u00e5de kan du overbevise usikre kunder om det endelige k\u00f8b med et Amazon-lyntilbud. Hvis dit produkt bliver klikket p\u00e5 og k\u00f8bt ofte gennem aktionen, kan det ogs\u00e5 have en positiv indvirkning p\u00e5 dets organiske ranking.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-754077-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/da\/blog\/successfully-selling-on-amazon-here-s-how-in-2025\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Als Amazon Seller verkaufen: Wie geht das?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/da\/blog\/successfully-selling-on-amazon-here-s-how-in-2025\/\">S\u00e6lg succesfuldt p\u00e5 Amazon \u2013 S\u00e5dan g\u00f8r du!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Mange \u00f8nsker at s\u00e6lge p\u00e5 Amazon &#8211; kun f\u00e5 ved, hvad det betyder. Vi afklarer alle vigtige sp\u00f8rgsm\u00e5l: Hvad skal jeg v\u00e6re opm\u00e6rksom p\u00e5 f\u00f8r starten, hvilken s\u00e6lgerkonto er den rigtige, og hvordan g\u00e5r det egentlig videre? L\u00e6s nu!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-974319-identifier\">Hvordan fungerer Amazons lyntilbud?<\/h2><p class=\"theme-wp-block gb-responsive-27065-identifier is-style-default\">For at liste dit produkt som et Amazon-lyntilbud, skal det opfylde nogle krav:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-829506-identifier wp-block-list\"><li class=\"theme-wp-block\">For at ans\u00f8ge om en plads, har du brug for et produkt med en vurdering p\u00e5 mindst tre stjerner, som du skal reducere med mindst 15 procent.<\/li><li class=\"theme-wp-block\">Derudover skal forsendelse med Amazon Prime altid v\u00e6re mulig.<\/li><li class=\"theme-wp-block\">Derudover er kun produkter i tilstanden &#8220;ny&#8221; tilladt.<\/li><li class=\"theme-wp-block\">For hvert produkt tillader Amazon altid kun \u00e9n tilbudskampagne ad gangen.<\/li><li class=\"theme-wp-block\">Ikke alle produktkategorier m\u00e5 annonceres som lyntilbud p\u00e5 Amazon. Alkohol m\u00e5 for eksempel ikke annonceres som et tilbud.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140773-identifier\">Yderligere krav p\u00e5 Prime Day<\/h3><p class=\"theme-wp-block gb-responsive-415279-identifier\">Prime Day er et eksklusivt tilbudsarrangement, da tilbuddene her udelukkende er tilg\u00e6ngelige for kunder, der er en del af Amazons loyalitetsprogram &#8220;Prime&#8221;. Prime Day har fundet sted som en \u00e5rlig rabataktion siden juli 2015. I mellemtiden har Amazon udvidet de Prime-eksklusive tilbud med yderligere arrangementer, for eksempel med &#8220;Prime Fall&#8221; i efter\u00e5ret 2022.<\/p><p class=\"theme-wp-block gb-responsive-53924-identifier\">For at liste et Amazon-lyntilbud p\u00e5 Prime Day skal du opfylde yderligere krav. P\u00e5 Prime Day tilbyder Amazon kun varer med mindst 20 procent rabat og den laveste salgspris for \u00e5ret som lyntilbud. Vurderingen skal desuden v\u00e6re p\u00e5 mindst 3,5 stjerner. Derudover skal alle <a href=\"https:\/\/www.sellerlogic.com\/da\/blog\/fba-inventory-reimbursement-policy\/\">Amazon-retningslinjer<\/a> for produktpr\u00e6sentation opfyldes.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-374039-identifier\">Opret et Amazon-lyntilbud \u2013 Hvordan g\u00f8r man det?<\/h2><p class=\"theme-wp-block gb-responsive-954181-identifier\">Du kan oprette et Amazon-lyntilbud via din s\u00e6lger- eller leverand\u00f8rkonto i sektionen &#8220;Reklame&#8221;. Under punktet &#8220;Tilbud&#8221; kan du oprette et nyt tilbud for det \u00f8nskede produkt.<\/p><p class=\"theme-wp-block gb-responsive-48510-identifier\">Du kan nu v\u00e6lge den \u00f8nskede ugeperiode og varigheden af tilbuddet. Lukrative aktionsperioder er ofte allerede udsolgt en m\u00e5ned i forvejen. Det anbefales derfor at booke tilbudsslot tidligt. Efter valget af aktionsperioden kan du fasts\u00e6tte antal og tilbudspris. Det er vigtigt, at Amazon angiver et minimum antal, under hvilket tilbuddet ikke kan oprettes. Du har derfor brug for et vist lagerbeholdning for at kunne tilbyde et Amazon-lyntilbud.<\/p><p class=\"theme-wp-block gb-responsive-404646-identifier\">Efter indtastning af alle relevante parametre kan du bekr\u00e6fte oprettelsen af tilbuddet. Derefter vil lyntilbuddet blive kontrolleret af Amazon og aktiveret.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-371320-identifier\">Amazon-lyntilbuddet fungerer ikke \u2013 Hvad skal man g\u00f8re?<\/h3><p class=\"theme-wp-block gb-responsive-843743-identifier\">Det kan ske, at Amazon kr\u00e6ver en revision af det ans\u00f8gte lyntilbud eller afviser tilbuddet. Her anbefales det at tage et kig p\u00e5 Amazons retningslinjer. Det kan v\u00e6re, at den n\u00f8dvendige rabat ikke opn\u00e5s, da der for beregningen ikke tages udgangspunkt i producentens vejledende udsalgspris (UVP), men i den tidligere gennemsnitspris. Hvis du f\u00e5r st\u00f8tte til dit marketing gennem et <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon-bureau<\/a> som Faru Services GmbH, kan du ogs\u00e5 konsultere dem for r\u00e5dgivning om aktivering.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-150254-identifier\">Omkostninger ved Amazon-lyntilbud<\/h3><p class=\"theme-wp-block gb-responsive-565357-identifier\">For at liste et Amazon-lyntilbud skal s\u00e6lgere betale to gebyrer: Afh\u00e6ngigt af arrangementet varierer marketinggebyret mellem 35 euro og 70 euro. Derudover kommer der et gebyr for hver solgt artikel gennem aktionen. Dette gebyr er individuelt forskelligt, men vises allerede ved oprettelsen af tilbuddet.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-103938-identifier\">Alternativ til Amazon-lyntilbud: 7-dages tilbud<\/h3><p class=\"theme-wp-block gb-responsive-741944-identifier\">En alternativ mulighed til Amazon-lyntilbuddet, hvor du ikke er s\u00e5 afh\u00e6ngig af en bestemt kort tilbudsperiode, er 7-dages tilbuddet. Denne aktion kan ogs\u00e5 oprettes via tilbudssiden.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335026-identifier\">Konklusion: Amazon-lyntilbud som en mulighed for s\u00e6lgere og leverand\u00f8rer<\/h2><p class=\"theme-wp-block gb-responsive-75447-identifier\">Amazon-lyntilbud er en god m\u00e5de at generere mere opm\u00e6rksomhed omkring dine produkter eller fremme salget, da du via tilbudssiden n\u00e5r en s\u00e6rligt k\u00f8belysten kundesegment. Derudover kan kunder, der allerede har dit produkt p\u00e5 \u00f8nskelisten, m\u00e5ske f\u00e5 det sidste skub til at k\u00f8be. <br>Amazon-lyntilbud er dog kun en del af en succesfuld marketingstrategi p\u00e5 Amazon. For en helhedsorienteret strategi anbefales det at samarbejde med et specialiseret <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon-marketingbureau<\/a> for at udnytte Amazons muligheder fuldt ud og udvikle en passende marketingmix for dit brand.<\/p><p class=\"theme-wp-block gb-responsive-530791-identifier has-small-font-size\">Billedkredit: \u00a9\ufe0f ifeelstock \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Med Amazon-blitztilbuddet har Amazon skabt en deal-kategori, som g\u00f8r det muligt for dig at \u00f8ge synligheden af dine produkter og realisere ekstra salg gennem kortvarige rabataktioner. Hvordan blitztilbud fungerer p\u00e5 Amazon, og hvilke erfaringer s\u00e6lgere og leverand\u00f8rer har gjort, kan du l\u00e6se her. Hvad er Amazon-blitztilbud? Amazon-blitztilbuddene (ogs\u00e5 kaldet deals eller dagens tilbud) er en<\/p>\n","protected":false},"author":3,"featured_media":25781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[651],"tags":[],"class_list":["post-112692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saelge-paa-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon-lyntilbud: S\u00e5dan \u00f8ger du salget af dit produkt!<\/title>\n<meta name=\"description\" content=\"Med et lyntilbud p\u00e5 Amazon kan synligheden af et produkt kortvarigt \u00f8ges. 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