{"id":112719,"date":"2019-10-21T10:13:00","date_gmt":"2019-10-21T10:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/"},"modified":"2019-10-21T10:13:00","modified_gmt":"2019-10-21T10:13:00","slug":"fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/","title":{"rendered":"Fulfilled by Amazon \u2013 Hvem er Amazon FBA egnet til?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-572782-identifier\">P\u00e5 Amazon er der ingen vej udenom online-handel. Og derfor er det ikke overraskende, at der hvert \u00e5r oprettes tusindvis af nye s\u00e6lgerprofiler. Men starten p\u00e5 e-handelsvirksomheden og opbygningen af en profitabel Amazon-virksomhed er ikke en leg. En s\u00e6rlig udfordring er logistikken. Den, der s\u00e6lger varer, skal normalt ikke kun producere dem, men ogs\u00e5 opbevare, pakke og sende dem. Det kan m\u00e5ske fungere fra egen garage i starten, men s\u00e5 snart bestillingsantallet stiger, st\u00f8der denne model hurtigt p\u00e5 sine gr\u00e6nser. Derfor er &#8220;Fulfillment by Amazon&#8221;-servicen, kort ogs\u00e5 kaldet &#8220;Fulfilled by Amazon&#8221; eller blot &#8220;FBA&#8221;, en velkommen hj\u00e6lp, is\u00e6r for nybegyndere i erhvervslivet.<\/p><p class=\"theme-wp-block gb-responsive-313068-identifier\">Men ogs\u00e5 erfarne Amazon-handlere drager fordel af <a href=\"\/da\/blog\/amazon-fba\/\">Amazon FBA<\/a>. En stor del af markedsplads-s\u00e6lgere k\u00f8rer en multikanalstrategi og bruger b\u00e5de Fulfilled by Amazon og deres egne logistikstrukturer. For online-giganten har optimeret forsendelsesprocesserne og tilbyder dermed en n\u00e6sten perfekt l\u00f8sning til online-handlere. Hvis du ogs\u00e5 \u00f8nsker at minimere besv\u00e6ret omkring forsendelsen af dine varer og overvejer at starte med Amazon FBA, vil vi gerne give dig nogle nyttige indsigter med vores artikel.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291988-identifier\">Hvad er Amazon FBA, og hvordan fungerer det?<\/h2><p class=\"theme-wp-block gb-responsive-59426-identifier\">Normalt er du som s\u00e6lger ansvarlig for dine varer og skal selv h\u00e5ndtere alle opgaver omkring lagerhold og forsendelse. Med FBA-programmet im\u00f8dekommer Amazon s\u00e6lgerne ved at lade opbevaringen af produkterne samt bestillings- og forsendelsesprocessen blive h\u00e5ndteret helt af Amazon. Som s\u00e6lger skal du derfor kun sende dine varer til et logistikcenter fra Amazon og derefter ikke l\u00e6ngere bekymre dig om lagerhold og forsendelseslogistik. Fra nu af pakker og sender Amazon for dig. Du skal blot s\u00f8rge for, at lagerbeholdningen altid er fyldt.<\/p><p class=\"theme-wp-block gb-responsive-444380-identifier\">I tjenesteportef\u00f8ljen for &#8220;Forsendelse gennem Amazon&#8221;-programmet er f\u00f8lgende punkter inkluderet:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-141694-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-911475-identifier\">Lagerholdning<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-686380-identifier\">Forberedelse og pakning af varerne<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-548497-identifier\">Forsendelse<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-409336-identifier\">Kundeservice<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-402517-identifier\">H\u00e5ndtering af returneringer<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-756284-identifier\">Derudover f\u00e5r dine artikler Prime-status samt &#8220;Forsendelse gennem Amazon&#8221;-badgen, som mange kunder l\u00e6gger v\u00e6gt p\u00e5 ved valg af produkter, fordi de v\u00e6rds\u00e6tter den hurtige forsendelse og den fremragende kundeservice.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><p class=\"theme-wp-block gb-responsive-11820-identifier\">En anden fordel ved Fulfilled by Amazon er den lette internationalisering, da den professionelle online-handel allerede opererer p\u00e5 tv\u00e6rs af Europa eller endda globalt. Is\u00e6r i det europ\u00e6iske \u00f8konomiske omr\u00e5de er det relativt nemt at s\u00e6lge p\u00e5 forskellige Amazon-markedspladser samtidig. Med Pan-EU-programmet, som FBA-s\u00e6lgere har adgang til, s\u00f8rger Amazon for den europ\u00e6iske distribution af varerne og den hurtige forsendelse. Varerne er t\u00e6t p\u00e5 kunden og kan hurtigt leveres. <a href=\"\/da\/blog\/amazon-international-verkaufen\/\">Her f\u00e5r du flere oplysninger om internationalisering med Amazon<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-252651-identifier\">Hvilke alternativer findes der til Fulfilled by Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-201677-identifier\">Amazon FBA tilbyder uden tvivl mange fordele. Men hvilke alternativer har Amazon-s\u00e6lgere?<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-761546-identifier\">Fulfillment by Merchant<\/h4><p class=\"theme-wp-block gb-responsive-322516-identifier\">Modstykket til forsendelse gennem Amazon er FBM \u2013 &#8220;Fulfillment by Merchant&#8221;, p\u00e5 dansk &#8220;Forsendelse gennem s\u00e6lger&#8221;. Online-s\u00e6lgeren pakker og sender varerne selv, h\u00e5ndterer lagerbeholdningen og tr\u00e6ffer alle beslutninger omkring returneringsh\u00e5ndtering og kundeservice.<\/p><p class=\"theme-wp-block gb-responsive-815253-identifier\">Fulfillment by Merchant egner sig meget godt til store varer eller varer, der ikke s\u00e6lges i l\u00e6ngere tid og derfor ogs\u00e5 skal opbevares l\u00e6ngere, s\u00e5som nicheprodukter eller unika. Ellers ville disse artikler med &#8220;Fulfilled by Amazon&#8221;-servicen medf\u00f8re h\u00f8je lageromkostninger. Derudover kan s\u00e6lgeren fokusere mere p\u00e5 kundeloyalitet og marketing ved at pleje den direkte kundekontakt.<\/p><p class=\"theme-wp-block gb-responsive-68100-identifier\">Hvis et produkt dog distribueres af flere s\u00e6lgere, har man som FBM-s\u00e6lger i forhold til FBA-s\u00e6lgeren nogle ulemper. Amazon har altid v\u00e6ret under mistanke for at favorisere FBA-produkter i kampen om <a href=\"\/da\/blog\/amazon-buy-box\/\">Buy Box<\/a> \u2013 ofte uafh\u00e6ngigt af prisen. Derudover kan FBM-s\u00e6lgeren ikke konkurrere om opm\u00e6rksomheden fra Prime-k\u00f8bere med et Prime-banner. Denne m\u00e5lgruppe er den mest k\u00f8bekraftige p\u00e5 Amazon og omfatter nu sandsynligvis over 200 millioner Amazon-k\u00f8bere \u2013 <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/onlinehaendler-amazon-hat-mehr-als-200-millionen-prime-kunden\/27099668.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for denne milep\u00e6l n\u00e5ede Amazon allerede i 2021<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-364595-identifier\">Prime gennem s\u00e6lger<\/h4><p class=\"theme-wp-block gb-responsive-364871-identifier\">Siden 2016 har der v\u00e6ret programmet &#8220;Prime gennem s\u00e6lger&#8221;. Dette g\u00f8r det muligt for s\u00e6lgere, der har deres egne lagre og selv h\u00e5ndterer forsendelsen, at f\u00e5 Prime-m\u00e6rket.<\/p><p class=\"theme-wp-block gb-responsive-661608-identifier\">For at kunne deltage i &#8220;Prime gennem s\u00e6lger&#8221; skal s\u00e6lgeren have en fremragende s\u00e6lgerpr\u00e6station som Amazon-s\u00e6lger. Andelen af rettidigt afsendte leveringer skal v\u00e6re mindst 99 %, og afbestillingsraten skal ligge under en procent. Med Prime-logoet forpligter s\u00e6lgeren sig til at tilbyde forsendelse af varerne inden for Tyskland inden for 24 timer og til \u00d8strig inden for 48 timer uden ekstra omkostninger for Prime-kunder. Forsendelsesetiketterne stiller Amazon til r\u00e5dighed for s\u00e6lgeren.<\/p><p class=\"theme-wp-block gb-responsive-638556-identifier\">Is\u00e6r pikant: Amazon bestemmer forsendelsesudbyderen, hvilket kan drive de faktiske forsendelsesomkostninger op. Varelagerne skal befinde sig i Tyskland, s\u00e5 de af Amazon valgte udbydere kan hente og levere forsendelserne fra lagrene. Amazon h\u00e5ndterer kundeservice og dermed ogs\u00e5 beslutningen om returnering af varerne.<\/p><p class=\"theme-wp-block gb-responsive-21364-identifier\">En dejlig byrde, som s\u00e6lgeren m\u00e5 b\u00e6re. Samtidig hviler omkostningerne til forsendelsesprocesserne (pakke-materiale, arbejdskraft, lageromkostninger osv.) p\u00e5 egne skuldre.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-37087-identifier\" id=\"nachteile-und-schwachen-von-fulfillment-by-amazon\">Ulemper og svagheder ved Fulfilled by Amazon<\/h2><div class=\"wp-block-image gb-responsive-153757-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg\" alt=\"Med Fulfilled by Amazon er ekspansion til Centraleuropa eller endda til USA relativt enkel.\" class=\"wp-image-65757\" title=\"190904-Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fails\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-260882-identifier\">Som det fremg\u00e5r af den tidligere liste, er fordelene ved Fulfillment by Amazon \u00e5benlyse: Alle de enkelte segmenter af fulfillment h\u00e5ndteres fuldst\u00e6ndigt af Amazon. Dermed kan markedsplads-s\u00e6lgere fuldt ud fokusere p\u00e5 deres forretning og outsource de mest tidskr\u00e6vende processer til Amazon.<\/p><p class=\"theme-wp-block gb-responsive-729681-identifier\">Men ingen er perfekt, heller ikke forsendelse gennem Amazon.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-743606-identifier\">Omkostninger og gebyrer for Fulfilled by Amazon<\/h4><p class=\"theme-wp-block gb-responsive-595963-identifier\">Selvf\u00f8lgelig er en s\u00e5 omfattende service ikke gratis. Opbevaring, forsendelse, returneringsh\u00e5ndtering og kundeservice er fremragende og har derfor sin pris. Det er bestemt ikke en ulempe, men en n\u00f8dvendighed. Hvad s\u00e6lgere b\u00f8r holde \u00f8je med, er de \u00f8vrige kontraktbetingelser. For eksempel bliver artikler, der har v\u00e6ret i et Amazon-lager i mere end 365 dage, p\u00e5lagt et langtidslagergebyr. Dette kan s\u00e6lgere dog nemt undg\u00e5 ved at indlede automatisk returnering.<\/p><p class=\"theme-wp-block gb-responsive-630777-identifier\">En anden forhindring er de strenge forskrifter for, hvordan pakker og paller skal pakkes til levering i lageret, og hvilke retningslinjer der generelt skal opfyldes. En meget grundig gennemgang af ordrebetingelserne er derfor vigtig.<\/p><p class=\"theme-wp-block gb-responsive-229341-identifier\">Her finder du detaljerede oplysninger om emnet Amazon FBA-omkostninger: <a href=\"\/da\/blog\/amazon-fba-kosten-gebuehren-berechnen\/\">Disse gebyrer for salg og forsendelse gennem Amazon kan du forvente<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-247140-identifier\">Opbevaring af varer i udlandet<\/h4><p class=\"theme-wp-block gb-responsive-537025-identifier\">Efter at varerne er sendt til Amazon, beslutter Amazon selv, i hvilket logistikcenter varerne skal opbevares. S\u00e5 det kan ske, at artikler ogs\u00e5 opbevares i lagre i Polen og Tjekkiet.<\/p><p class=\"theme-wp-block gb-responsive-70059-identifier\">Denne omst\u00e6ndighed kan f\u00f8re til, at du som s\u00e6lger skal betale moms i disse lande. <a href=\"https:\/\/www.taxdoo.com\/de\/blog\/amazon-polen-tschechien-cee-umsatzsteuer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Taxdoo har grundigt besk\u00e6ftiget sig med den momsm\u00e6ssige vurdering af FBA-lagre i Tjekkiet og Polen.<\/a><\/p><p class=\"theme-wp-block gb-responsive-654824-identifier\">Der er ogs\u00e5 mulighed for at ekskludere sine egne varer fra CEE \/ PAN-EU-programmet (Central \u00d8steuropa \/ Paneurop\u00e6isk). Dette medf\u00f8rer dog et strafgebyr pr. pakke.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-947155-identifier\">Branding og marketing<\/h4><p class=\"theme-wp-block gb-responsive-483875-identifier\">En anden ulempe for nogle markedsplads-s\u00e6lgere er branding af pakker, der sendes via Fulfilled by Amazon. En online-s\u00e6lger, der \u00f8nsker at binde kunderne til sig ved at tilbyde en s\u00e6rlig service eller implementere bestemte marketingtiltag, har ikke mulighed for at g\u00f8re dette gennem branding af forsendelseskasserne. Pakkerne er forsynet med Amazon-logoet, og forsendelse gennem Amazon antyder for kunden, at de ogs\u00e5 k\u00f8ber hos Amazon. At der st\u00e5r en uafh\u00e6ngig s\u00e6lger bag, bem\u00e6rker de fleste kunder slet ikke.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-236282-identifier\">FBA-fejl \u2013 og deres l\u00f8sning<\/h4><p class=\"theme-wp-block gb-responsive-83855-identifier\">En anden ulempe, der kan v\u00e6re meget kostbar, er s\u00e5kaldte FBA-fejl. Bestillings- og forsendelsesprocesserne i et Amazon-fulfillmentcenter er meget komplekse, og der opst\u00e5r fejl, som online-s\u00e6lgeren ofte slet ikke bem\u00e6rker. For eksempel kan produkter g\u00e5 tabt eller blive beskadiget. Disse fejl koster penge, mange penge. Markedsplads-s\u00e6lgere kan p\u00e5 grund af FBA-fejl miste op til 3 % af deres \u00e5rlige bruttooms\u00e6tning.<\/p><p class=\"theme-wp-block gb-responsive-361694-identifier\">Men for disse problemer, som Amazon-s\u00e6lgere har med &#8220;Fulfilled by Amazon&#8221;-programmet, er der heldigvis en enkel l\u00f8sning. <a href=\"https:\/\/www.sellerlogic.com\/da\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found Full-Service<\/a> fra den tyske markedsleder er din partner for professionel FBA-fejlanalyse og -refusion. <\/p><p class=\"theme-wp-block gb-responsive-975927-identifier\">Hvorfor er Lost &#038; Found Full-Service en \u00e6gte milep\u00e6l p\u00e5 din vej fra s\u00e6lger til bestseller?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-854274-identifier\"><li class=\"theme-wp-block gb-responsive-737426-identifier\">Du skal hverken analysere FBA-rapporter eller besv\u00e6rligt samle informationer og kopiere dem ind i Seller Central eller indg\u00e5 i den stressende kommunikation med Amazon. Lost &#038; Found udf\u00f8rer hvert skridt p\u00e5 vejen til en succesfuld FBA-refusion p\u00e5 dine vegne.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-217052-identifier\"><li class=\"theme-wp-block gb-responsive-217991-identifier\">Det AI-drevne system sikrer glatte processer og maksimale refusioner. SELLERLOGIC-softwaren overv\u00e5ger dine FBA-transaktioner 24\/7 og registrerer automatisk fejl, som andre udbydere overser. Det h\u00e5ndh\u00e6ver straks dine krav, s\u00e5 du med SELLERLOGIC f\u00e5r den maksimale refusionsh\u00f8jde fra FBA-fejl.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-569297-identifier\"><li class=\"theme-wp-block gb-responsive-201716-identifier\">Lost &#038; Found Full-Service registrerer FBA-fejl op til 18 m\u00e5neder tilbage i tiden og d\u00e6kker dermed hele perioden uden huller. Hver m\u00e5ned, hvor du ikke registrerer dig, mister du v\u00e6rdifulde refusionskrav og dermed kontanter.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-504110-identifier\"><li class=\"theme-wp-block gb-responsive-686479-identifier\">SELLERLOGIC-eksperterne forvandler Amazons fejl til kontanter, som du har ret til. Vi tager os af hver detalje, s\u00e5 du f\u00e5r dine penge tilbage.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-914027-identifier\">Der er ingen grundgebyrer forbundet med brugen af Lost &#038; Found. Vi opkr\u00e6ver kun en provision p\u00e5 25 % af Amazon-refusionen, hvis du faktisk har modtaget den. Hvis der ikke bliver refunderet noget, p\u00e5drager du dig heller ingen omkostninger.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-183610-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tUdforsk SELLERLOGIC Lost &#038; Found Full-Service\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tDine Amazon refusioner, h\u00e5ndteret af os. Ny alt-inklusive service\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Start nu<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-95615-identifier\" id=\"lagerung-der-waren-im-ausland\">Konklusion: Fulfilled by Amazon for alle?<\/h3><p class=\"theme-wp-block gb-responsive-12561-identifier\">Der er millioner af potentielle Prime-k\u00f8bere alene p\u00e5 Amazon.de \u2013 en k\u00f8bekraftig m\u00e5lgruppe, der handler flere gange om m\u00e5neden p\u00e5 markedspladsen. Denne m\u00e5lgruppe s\u00f8ger specifikt efter Prime-tilbud \u2013 en tjeneste, der er inkluderet i FBA-programmet. Samtidig vinder FBA-produkter med st\u00f8rre sandsynlighed Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-97958-identifier\">Fordelene ved Amazon FBA er \u00e5benlyse. Grundl\u00e6ggende er Amazon Fulfillment-programmet, med f\u00e5 undtagelser, velegnet til den brede masse af markedsplads-s\u00e6lgere. Da lageromkostningerne dog beregnes efter kubikmeter og lagerperiode, er brugen af FBA for volumin\u00f8se produkter, der sj\u00e6ldent s\u00e6lger, ofte mere uattraktiv.<\/p><p class=\"theme-wp-block gb-responsive-977604-identifier\">Den, der str\u00e6ber efter \u00e6gte v\u00e6kst p\u00e5 Amazon, kan ikke undg\u00e5 at automatisere sine processer som f.eks. forsendelse, vareh\u00e5ndtering, <a href=\"\/da\/blog\/die-14-groessten-fehler-beim-repricing\/\">Repricing<\/a> eller FBA-fejlretning. Hvis du allerede er s\u00e6lger p\u00e5 Amazon, bruger FBA eller planl\u00e6gger at g\u00f8re det, r\u00e5dgiver vi dig gerne om emnet fejlanalyse og Repricing. T\u00f8v ikke med at kontakte os p\u00e5 <strong>+49 211 900 64 0<\/strong> eller <strong>cs-de@sellerlogic.com <\/strong>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-286218-identifier\">Ofte stillede sp\u00f8rgsm\u00e5l<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1728550961361\"><strong class=\"schema-faq-question\"><strong>Hvad er Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">I FBA-programmet overtager Amazon for s\u00e6lgeren opbevaringen af produkterne samt bestillings- og forsendelsesprocesserne. Som s\u00e6lger skal du derfor kun sende dine varer til et logistikcenter fra Amazon og derefter ikke bekymre dig om opbevaring og forsendelseslogistik. Fra nu af pakker og sender Amazon for dig. Du skal blot s\u00f8rge for, at lagerbeholdningen altid er fyldt.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550975688\"><strong class=\"schema-faq-question\"><strong>Hvordan fungerer Fulfillment by Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">FBA-s\u00e6lgeren sender sine varer fra sit eget lager eller direkte fra producenten til et Amazon-logistikcenter. Derfra overtager Amazon og s\u00f8rger for plukning &#038; pakning af varerne efter bestilling, forsendelse, returh\u00e5ndtering og kundeservice.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550991187\"><strong class=\"schema-faq-question\"><strong>Hvad er Seller-Fulfilled-Prime?<\/strong><\/strong> <p class=\"schema-faq-answer\">Fulfillment by Merchant (kort FBM) er modpartiet til Fulfilled by Amazon. Her opbevarer s\u00e6lgeren selv sine varer og overtager ogs\u00e5 hele bestillings- og forsendelsesprocessen. Amazon tilbyder kun platformen, hvor produkterne s\u00e6lges. Men ogs\u00e5 her kan s\u00e6lgere opn\u00e5 Prime-status for deres tilbud, hvis de kvalificerer sig ved at opfylde visse pr\u00e6stations- og kvalitetskriterier.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728551004919\"><strong class=\"schema-faq-question\"><strong>Fulfilled by Amazon vs. Fulfilled by Merchant \u2013 hvad er bedre?<\/strong><\/strong> <p class=\"schema-faq-answer\">Der er ikke et entydigt svar p\u00e5 dette. FBM bruges ofte til volumin\u00f8se produkter eller dem, der sj\u00e6ldent s\u00e6lger. Men store s\u00e6lgere med en egen, effektiv logistik kan bestemt s\u00e6lge alle typer af &#8220;klassiske&#8221; Amazon FBA-produkter ogs\u00e5 via FBM. &#8220;FBM versus Fulfilled by Amazon&#8221; er derfor altid en beslutning, der skal tr\u00e6ffes individuelt.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-684991-identifier has-small-font-size\">Billedkreditter i r\u00e6kkef\u00f8lge af billeder: \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 Sundry Photography \u2013 stock.adobe.com \/ \u00a9 Chris Titze Imaging \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>P\u00e5 Amazon er der ingen vej udenom online-handel. Og derfor er det ikke overraskende, at der hvert \u00e5r oprettes tusindvis af nye s\u00e6lgerprofiler. Men starten p\u00e5 e-handelsvirksomheden og opbygningen af en profitabel Amazon-virksomhed er ikke en leg. En s\u00e6rlig udfordring er logistikken. Den, der s\u00e6lger varer, skal normalt ikke kun producere dem, men ogs\u00e5 opbevare,<\/p>\n","protected":false},"author":3,"featured_media":1179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[645],"tags":[],"class_list":["post-112719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opfyldelse-af-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fulfilled by Amazon: Hvad er det?<\/title>\n<meta name=\"description\" content=\"S\u00e5dan fungerer Fulfilled by Amazon, og hvilke alternativer der er. Find nu alle fordele og ulemper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fulfilled by Amazon: Hvad er det?\" \/>\n<meta property=\"og:description\" content=\"S\u00e5dan fungerer Fulfilled by Amazon, og hvilke alternativer der er. Find nu alle fordele og ulemper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-21T10:13:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/da\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Fulfilled by Amazon \u2013 Hvem er Amazon FBA egnet til?\",\"datePublished\":\"2019-10-21T10:13:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/\"},\"wordCount\":1936,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/da\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\",\"articleSection\":[\"Opfyldelse af Amazon\"],\"inLanguage\":\"da-DK\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/\",\"url\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/\",\"name\":\"Fulfilled by Amazon: Hvad er det?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/da\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\",\"datePublished\":\"2019-10-21T10:13:00+00:00\",\"description\":\"S\u00e5dan fungerer Fulfilled by Amazon, og hvilke alternativer der er. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/da\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550961361\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550961361\",\"name\":\"Hvad er Amazon FBA?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"I FBA-programmet overtager Amazon for s\u00e6lgeren opbevaringen af produkterne samt bestillings- og forsendelsesprocesserne. Som s\u00e6lger skal du derfor kun sende dine varer til et logistikcenter fra Amazon og derefter ikke bekymre dig om opbevaring og forsendelseslogistik. Fra nu af pakker og sender Amazon for dig. Du skal blot s\u00f8rge for, at lagerbeholdningen altid er fyldt.\",\"inLanguage\":\"da-DK\"},\"inLanguage\":\"da-DK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550975688\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550975688\",\"name\":\"Hvordan fungerer Fulfillment by Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"FBA-s\u00e6lgeren sender sine varer fra sit eget lager eller direkte fra producenten til et Amazon-logistikcenter. Derfra overtager Amazon og s\u00f8rger for plukning &amp; pakning af varerne efter bestilling, forsendelse, returh\u00e5ndtering og kundeservice.\",\"inLanguage\":\"da-DK\"},\"inLanguage\":\"da-DK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550991187\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550991187\",\"name\":\"Hvad er Seller-Fulfilled-Prime?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Fulfillment by Merchant (kort FBM) er modpartiet til Fulfilled by Amazon. Her opbevarer s\u00e6lgeren selv sine varer og overtager ogs\u00e5 hele bestillings- og forsendelsesprocessen. Amazon tilbyder kun platformen, hvor produkterne s\u00e6lges. Men ogs\u00e5 her kan s\u00e6lgere opn\u00e5 Prime-status for deres tilbud, hvis de kvalificerer sig ved at opfylde visse pr\u00e6stations- og kvalitetskriterier.\",\"inLanguage\":\"da-DK\"},\"inLanguage\":\"da-DK\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728551004919\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728551004919\",\"name\":\"Fulfilled by Amazon vs. Fulfilled by Merchant \u2013 hvad er bedre?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Der er ikke et entydigt svar p\u00e5 dette. FBM bruges ofte til volumin\u00f8se produkter eller dem, der sj\u00e6ldent s\u00e6lger. Men store s\u00e6lgere med en egen, effektiv logistik kan bestemt s\u00e6lge alle typer af \\\"klassiske\\\" Amazon FBA-produkter ogs\u00e5 via FBM. \\\"FBM versus Fulfilled by Amazon\\\" er derfor altid en beslutning, der skal tr\u00e6ffes individuelt.\",\"inLanguage\":\"da-DK\"},\"inLanguage\":\"da-DK\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"1080\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2019-10-21T10:13:00+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fulfilled by Amazon: Hvad er det?","description":"S\u00e5dan fungerer Fulfilled by Amazon, og hvilke alternativer der er. 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Som s\u00e6lger skal du derfor kun sende dine varer til et logistikcenter fra Amazon og derefter ikke bekymre dig om opbevaring og forsendelseslogistik. Fra nu af pakker og sender Amazon for dig. Du skal blot s\u00f8rge for, at lagerbeholdningen altid er fyldt.","inLanguage":"da-DK"},"inLanguage":"da-DK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550975688","position":2,"url":"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550975688","name":"Hvordan fungerer Fulfillment by Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"FBA-s\u00e6lgeren sender sine varer fra sit eget lager eller direkte fra producenten til et Amazon-logistikcenter. Derfra overtager Amazon og s\u00f8rger for plukning &amp; pakning af varerne efter bestilling, forsendelse, returh\u00e5ndtering og kundeservice.","inLanguage":"da-DK"},"inLanguage":"da-DK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550991187","position":3,"url":"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728550991187","name":"Hvad er Seller-Fulfilled-Prime?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Fulfillment by Merchant (kort FBM) er modpartiet til Fulfilled by Amazon. Her opbevarer s\u00e6lgeren selv sine varer og overtager ogs\u00e5 hele bestillings- og forsendelsesprocessen. Amazon tilbyder kun platformen, hvor produkterne s\u00e6lges. Men ogs\u00e5 her kan s\u00e6lgere opn\u00e5 Prime-status for deres tilbud, hvis de kvalificerer sig ved at opfylde visse pr\u00e6stations- og kvalitetskriterier.","inLanguage":"da-DK"},"inLanguage":"da-DK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728551004919","position":4,"url":"https:\/\/www.sellerlogic.com\/da\/blog\/fulfilled-by-amazon-hvem-er-amazon-fba-egnet-til\/#faq-question-1728551004919","name":"Fulfilled by Amazon vs. Fulfilled by Merchant \u2013 hvad er bedre?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Der er ikke et entydigt svar p\u00e5 dette. FBM bruges ofte til volumin\u00f8se produkter eller dem, der sj\u00e6ldent s\u00e6lger. Men store s\u00e6lgere med en egen, effektiv logistik kan bestemt s\u00e6lge alle typer af \"klassiske\" Amazon FBA-produkter ogs\u00e5 via FBM. \"FBM versus Fulfilled by Amazon\" er derfor altid en beslutning, der skal tr\u00e6ffes individuelt.","inLanguage":"da-DK"},"inLanguage":"da-DK"}]},"og_video":"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w","og_video_type":"text\/html","og_video_duration":"1080","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2019-10-21T10:13:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts\/112719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/comments?post=112719"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts\/112719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/media\/1179"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/media?parent=112719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/categories?post=112719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/tags?post=112719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}