{"id":112812,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-eller-top-ryster-amazon-logistics-op-i-forsendelsesindustrien-2\/"},"modified":"2026-05-19T13:52:08","modified_gmt":"2026-05-19T13:52:08","slug":"hopp-eller-top-ryster-amazon-logistics-op-i-forsendelsesindustrien-2","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/hopp-eller-top-ryster-amazon-logistics-op-i-forsendelsesindustrien-2\/","title":{"rendered":"Hopp eller top: Ryster Amazon Logistics fragindustrien?"},"content":{"rendered":"

For blot f\u00e5 \u00e5r siden modtog kunderne hos e-handelsgiganten Amazon deres ordrer p\u00e5 den s\u00e6dvanlige m\u00e5de: via DHL, Hermes eller en anden etableret fragtudbyder. Selv i dag samarbejder detailplatformen med eksterne virksomheder for at levere ordrer verden over. Men med Amazon Logistics<\/strong> \u2013 blandt andre i Tyskland \u2013 har onlinegiganten ogs\u00e5 etableret sine egne strukturer for hurtigt og effektivt at levere pakker til kunderne.<\/p>

I starten blev planerne ikke taget seri\u00f8st. Men nu p\u00e5virker Amazon Logistics ogs\u00e5 pakkeindustrien: DHL annoncerede i marts 2020, at de havde til hensigt at lukke et pakkecenter n\u00e6r Augsburg<\/a> fordi det n\u00e6rliggende Amazon logistikcenter ikke l\u00e6ngere genererede nok forsendelser. Dette skyldtes p\u00e5 ingen m\u00e5de et fald i ordrevolumen \u2013 snarere h\u00e5ndterer Amazon i stigende grad forsendelsesvolumenet med sin egen logistik og giver s\u00e5ledes f\u00e6rre forsendelser videre til DHL og andre pakkeservices<\/strong>.<\/p>

Denne udvikling er for nylig bremset lidt. Ironisk nok reddede coronavirus<\/a>, som har katastrofale effekter i s\u00e5 mange industrier, DHL pakkecenteret: P\u00e5 grund af en stigning i ordrevolumen<\/strong> hos Amazon ankom der ogs\u00e5 flere ordrer til DHL’s naboer igen.<\/p>

Dette er dog sandsynligvis kun et \u00f8jebliksbillede<\/strong>. P\u00e5 lang sigt vil Amazon Logistics endda udvide sin egen kapacitet. Dette har konsekvenser for b\u00e5de fragtindustrien og markedsplads s\u00e6lgere \u2013 b\u00e5de positive og negative. Derfor b\u00f8r du engagere dig i dette emne nu for at vurdere, hvordan etableringen af Amazons egen fragtlogistik ogs\u00e5 kan p\u00e5virke dig.<\/p>

Hvad er Amazon Logistics pr\u00e6cist?<\/h2>

Med den interne leveringsservice sigter Amazon mod at blive mere uafh\u00e6ngig af etablerede udbydere som DHL eller DPD. For at opn\u00e5 dette arbejder e-handelsgiganten med lokale underleverand\u00f8rer<\/strong>, der afhenter pakker p\u00e5 Amazons distributionscentre for et specifikt omr\u00e5de og h\u00e5ndterer den faktiske levering til kunden. Disse er normalt mindre virksomheder med 20 til 40 leveringsvogne eller 30 til 70 chauff\u00f8rer. I \u00f8jeblikket er servicen tilg\u00e6ngelig i Tyskland, Storbritannien, Spanien og USA<\/strong>, for det meste i store byer.<\/p>

Chauff\u00f8rerne afhenter pakkerne p\u00e5 et fragtcenter og bringer dem direkte til kunden. Typisk rejser de afstande p\u00e5 op til 120 kilometer. Fordelen ligger prim\u00e6rt i elimineringen af eksterne strukturer<\/strong> s\u00e5som levering til et DHL pakkecenter, den efterf\u00f8lgende sortering og transporten til destinationen. Amazon Logistics form\u00e5r at forkorte forsendelsen for mange forsendelser til den s\u00e5kaldte sidste mile gennem samarbejde med lokale virksomheder \u2013 hvilket sparer ikke kun penge, men is\u00e6r leveringstid.<\/p>

Fordi mange brugere \u00f8nsker at drage fordel af levering samme dag eller modtage deres ordre senest dagen efter<\/strong>. For Prime-produkter lover Amazon endda dette. Denne aspekt er s\u00e6rligt vigtigt for kunderne, da det \u00f8ger deres tilfredshed og sandsynligheden for, at de vil bestille fra Amazon igen n\u00e6ste gang. Logistikservicen forbedrer effektivt kunderejsen og kundeloyaliteten<\/strong>.<\/p>

Hvordan kan virksomheder deltage i Amazon Logistics?<\/h3>

Interesserede iv\u00e6rks\u00e6ttere kan indsende en f\u00f8rste interesseerkl\u00e6ring<\/strong> gennem transportservicens hjemmeside<\/a>, som derefter vil blive gennemg\u00e5et af Amazon. Dette er endda muligt, hvis virksomheden, der er n\u00f8dvendig for samarbejdet, stadig skal stiftes. If\u00f8lge sin egen erkl\u00e6ring s\u00f8ger Amazon kundeorienterede ledere, der “nyder at lede teams i et dynamisk, konstant udviklende milj\u00f8.”<\/p>

Efter en formel ans\u00f8gning<\/strong>, hvor likvide midler p\u00e5 25.000 euro skal dokumenteres, og en godkendelse fra Amazon, gennemg\u00e5r de fremtidige leveringspartnere flere ugers tr\u00e6ning. Derudover tilbyder onlinegiganten mange v\u00e6rkt\u00f8jer, s\u00e5som til navigation. N\u00e5r virksomheden er etableret, og der er tilstr\u00e6kkeligt med chauff\u00f8rer ombord, afhentes de f\u00f8rste pakker p\u00e5 de lokale logistikcentre og leveres til kunderne. Typisk betaler Amazon pr. vellykket levering<\/strong>.<\/p>

Dog er underleverand\u00f8ren ansvarlig for ans\u00e6ttelsen af chauff\u00f8rer<\/strong> og anskaffelsen af leveringsvogne<\/strong>. Amazon Logistics tilbyder kun st\u00f8ttende tilbud<\/strong> i Tyskland for at sikre lave opstartsomkostninger. Dette inkluderer et leasingprogram for k\u00f8ret\u00f8jsfl\u00e5den, et br\u00e6ndstofprogram, uniformer og st\u00f8tte i juridiske sp\u00f8rgsm\u00e5l.<\/p><\/blockquote>

Hvilken service tilbyder Amazons fragtservice kunderne?<\/h3>
\"Amazon<\/figure><\/div>

Den interne fragtservice er ikke en spedit\u00f8r i traditionel forstand, da Leveringstjeneste-partnerne (Amazon logistikpartnere) udelukkende arbejder for e-handelsgiganten og er bundet til strukturerne p\u00e5 onlineplatformen<\/strong>.<\/p>

Generelt tilbyder transportservicen endda en bedre service<\/strong> end andre transport\u00f8rer. For eksempel tilbyder Amazon Logistics detaljeret forsendelsessporing ud over den obligatoriske forsendelsesbekr\u00e6ftelse for hver ordre. Dette g\u00f8r det muligt for kunderne ikke kun at tjekke tidsvinduet<\/strong>, hvori deres ordre skal leveres, men ofte ogs\u00e5 at spore ruten for leveringsk\u00f8ret\u00f8jet og se, hvor mange stop chauff\u00f8ren vil g\u00f8re p\u00e5 forh\u00e5nd. I denne forstand har kunderne live-sporing af deres ordre med Amazon Logistics og kan se pr\u00e6cist hvorn\u00e5r og hvor pakken bliver sendt, leveret og i sidste ende ankommer. Dette giver fragtfirmaet en betydelig fordel i forhold til traditionel pakkesporing.<\/p>

Den st\u00f8rste fordel for kunderne er klart den hurtige og ukomplicerede levering<\/strong>. De modtager ofte deres varer allerede dagen efter og ved pr\u00e6cist i hvilket tidsvindue de skal v\u00e6re hjemme. Ellers kan de ogs\u00e5 angive et afleveringssted eller f\u00e5 varerne leveret direkte til en afhentningsstation<\/a>. Ligesom andre pakkeservices leverer Amazon Logistics ogs\u00e5 til sine kunder om l\u00f8rdagen.<\/p>

Hvad betyder Amazon Logistics for markedsplads s\u00e6lgere?<\/h2>

Handel p\u00e5 den online handelsplatform har forskellige forsendelsesmuligheder. Fulfillment by Merchant (FBM) betyder, at de selv h\u00e5ndterer opbevaring, pakning og forsendelse af varerne. I mods\u00e6tning hertil kan de ogs\u00e5 delegere disse og andre opgaver til Amazon ved at deltage i Fulfillment by Amazon programmet<\/strong> (FBA). Som en tredje mulighed kan s\u00e6lgere kvalificere sig til Prime gennem s\u00e6lgere og dermed modtage det salgsfremmende Prime-logo uden at bruge FBA.<\/p>

For FBA-s\u00e6lgere er Amazon Logistics normalt en grund til gl\u00e6de. Fordi de indirekte drager fordel af den \u00f8gede kundetilfredshed og loyalitet, da dette \u00f8ger sandsynligheden for, at et produkt vil blive k\u00f8bt fra dem igen.<\/p>

Dog er entusiasmen sandsynligvis begr\u00e6nset for s\u00e6lgere, der bruger FBM eller Prime gennem s\u00e6lgere. Fordi for dem forts\u00e6tter det allerede h\u00f8je pres for at levere hurtig og glat forsendelse<\/strong> med at stige. I \u00f8jeblikket er dette ekstra pres fra Amazon Logistics m\u00e5ske ikke m\u00e6rkbart, men det kan \u00e6ndre sig i fremtiden. Derfor b\u00f8r markedsplads s\u00e6lgere begynde at forberede sig nu og forfine deres interne processer for at optimere dem.<\/p>

Konklusion: Hopp og top!<\/h2>

P\u00e5 den ene side f\u00f8ler mange s\u00e6lgere allerede, at kunderne kr\u00e6ver hurtigere forsendelse. Derudover ryster Amazon Logistics fragindustrien p\u00e5 grund af leveringstider og ukompliceret service, hvilket stiller sp\u00f8rgsm\u00e5let til etablerede virksomheder om, hvordan de kan opretholde alle nuv\u00e6rende lokationer.<\/p>

P\u00e5 den anden side er FBA-s\u00e6lgere og kunder glade for, at pakker leveres hurtigt, og at kunderejsen i stigende grad ligner den i detailhandlen. Kunderne modtager ikke kun en forsendelsesbekr\u00e6ftelse, men ogs\u00e5 detaljeret forsendelsessporing. Dette \u00f8ger konverteringsraten<\/a>, s\u00e6nker returprocenten og \u00f8ger sandsynligheden for, at kunderne vil k\u00f8be igen.<\/p>

Billedkreditter i r\u00e6kkef\u00f8lge af billederne: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros \u2013 pexels.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

For blot f\u00e5 \u00e5r siden modtog kunderne hos e-handelsgiganten Amazon deres ordrer p\u00e5 den s\u00e6dvanlige m\u00e5de: via DHL, Hermes eller en anden etableret fragtudbyder. Selv i dag samarbejder detailplatformen med eksterne virksomheder for at levere ordrer verden over. Men med Amazon Logistics \u2013 blandt andre i Tyskland \u2013 har onlinegiganten ogs\u00e5 etableret sine egne strukturer<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[651],"tags":[],"class_list":["post-112812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saelge-paa-amazon"],"yoast_head":"\nHopp eller top? 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