{"id":112872,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ny-amazon-label-produkter-med-hoje-returneringsrater-kan-snart-blive-maerket\/"},"modified":"2025-08-28T00:12:41","modified_gmt":"2025-08-28T00:12:41","slug":"new-amazon-label-products-with-high-return-rates-could-soon-be-labeled","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/","title":{"rendered":"Nyt Amazon-m\u00e6rke? Produkter med h\u00f8je returprocenter kunne snart blive m\u00e6rket"},"content":{"rendered":"

Amazon introducerer nye m\u00e6rker, der har til form\u00e5l at afskr\u00e6kke kunder fra at k\u00f8be et produkt<\/p>

Please what?<\/p>

Det nye m\u00e6rke er beregnet til at vises p\u00e5 produktsider, der returneres over gennemsnittet ofte, og for at g\u00f8re kunderne opm\u00e6rksomme p\u00e5 denne kendsgerning. Dette rapporteres af theinformation.com<\/a>. I \u00f8jeblikket er m\u00e6rket kun tilg\u00e6ngeligt i USA og er endnu ikke blevet udrullet bredt. Men hvad Amazon introducerer i USA, ankommer normalt ogs\u00e5 til det tyske marked.<\/p>

M\u00e6rket er beregnet til at sikre informerede k\u00f8bsbeslutninger<\/h2>

Initiativet er ikke en kampagne for at \u00f8del\u00e6gge s\u00e6lgernes forretning, men er beregnet til at reducere returprocenten af produkter, der ofte returneres. Is\u00e6r i e-handelssektoren er returneringer et stort problem \u2013 ikke kun for milj\u00f8et og b\u00e6redygtigheden, men ogs\u00e5 for s\u00e6lgerne. I \u00f8jeblikket returneres hver fjerde pakke i Tyskland, i kategorier som t\u00f8j eller sko endda mere end hver anden.<\/p>

Det nye m\u00e6rke er \u00e5benbart beregnet til at tjene to form\u00e5l:<\/p>

  1. Kunderne skal opfordres til n\u00f8je at studere produktsiden, se p\u00e5 billeder, A+ indhold, anmeldelser osv., og f\u00f8rst derefter beslutte, om de vil k\u00f8be produktet eller ej.<\/li>
  2. S\u00e6lgere skal opfordres til at designe deres produktsider p\u00e5 en m\u00e5de, s\u00e5 kunderne kan tr\u00e6ffe en informeret k\u00f8bsbeslutning.<\/li><\/ol><\/div>

    I stedet for at g\u00f8re returneringer i sig selv gebyrbelagte og dermed fremmedg\u00f8re kunderne, fors\u00f8ger virksomheden nu at tackle problemet allerede f\u00f8r k\u00f8bsbeslutningen. For s\u00e6lgere kan det nye m\u00e6rke v\u00e6re b\u00e5de en forbandelse og en velsignelse p\u00e5 samme tid.<\/p>

    Indvirkning p\u00e5 Amazon-s\u00e6lgere<\/h3>

    P\u00e5 den ene side er en lav returprocent allerede en faktor for Amazon-algoritmen, n\u00e5r det kommer til rangeringer og Buy Box<\/a>, og kan ogs\u00e5 v\u00e6re \u00f8konomisk gavnlig for s\u00e6lgere. Derudover kan m\u00e6rket have den positive bivirkning, at falske anmeldelser og uinformative produktbeskrivelser fra usle s\u00e6lgerkonkurrenter mister betydning i det konkurrencepr\u00e6gede landskab.<\/p>

    P\u00e5 den anden side er s\u00e6lgere med en h\u00f8j returprocent under pres \u2013 da m\u00e6rkningen sandsynligvis faktisk vil afskr\u00e6kke mange kunder fra at foretage et k\u00f8b. Det ville ikke v\u00e6re overraskende, hvis det nye m\u00e6rke blev indarbejdet som en rangfaktor i visningen af s\u00f8geresultater f\u00f8r eller siden.<\/p>

    Hvilke effekter markedsplads-s\u00e6lgere kan forvente fra m\u00e6rkningen afh\u00e6nger derfor i h\u00f8j grad af deres egen situation. Produkter med en lav returprocent kunne drage fordel; produkter med en h\u00f8j returprocent kunne derimod miste salg. S\u00e5 hvad skal der g\u00f8res nu?<\/p>

    5 tips til at forberede sig p\u00e5 det nye Amazon-m\u00e6rke<\/h2>

    Det vigtigste er sandsynligvis at reducere returprocenten<\/a>. Dette kan opn\u00e5s med forskellige tiltag, der b\u00f8r tilpasses s\u00e6lgerens situation. I stedet for blindt at optimere og investere meget tid og penge, b\u00f8r s\u00e6lgere f\u00f8rst finde ud af, hvorfor deres returprocent er h\u00f8jere end for sammenlignelige produkter. F\u00f8lgende tips kan fungere som retningslinjer.<\/p>

    1. Forsendelseshastighed<\/strong>: De, der ikke sender via Amazon FBA, men har opbygget deres egen logistik, b\u00f8r tjekke, om ordrer leveres rettidigt. Jo l\u00e6ngere tid der g\u00e5r mellem bestillingen og \u00e5bningen af pakken, desto st\u00f8rre er sandsynligheden for, at kunden returnerer varen \u2013 simpelthen fordi sp\u00e6nding og forventning allerede er aftaget.<\/li>
    2. Emballage<\/strong>: Returneringer initieres ofte, fordi produktet er beskadiget? S\u00e5 kan det skyldes emballagen. Er varen tilstr\u00e6kkeligt beskyttet mod st\u00f8d og p\u00e5virkninger, og overlever den forsendelsesprocessen uden skader eller ej?<\/li>
    3. Indhold<\/strong> af produktdetaljesiden: D\u00e5rlige billeder, en un\u00f8jagtig produktbeskrivelse, ingen A+ Indhold<\/a> \u2013 hvis k\u00f8beren ikke kan f\u00e5 et realistisk indtryk af et produkt, er det sv\u00e6rt for dem at vurdere varen overhovedet (hvilket afholder dem fra at k\u00f8be) eller de har et falsk indtryk af varen (og foretager et forkert k\u00f8b). Jo bedre kunden kender til, hvad de f\u00e5r, jo lavere er returprocenten normalt.<\/li>
    4. Kvalitet<\/strong> af produktet: Forkerte k\u00f8b sker, og dette g\u00e6lder ogs\u00e5 s\u00e6lgere. Hvis det viser sig, at varen ikke opfylder kundens kvalitetsforventninger, b\u00f8r man forbedre disse i samarbejde med deres producent eller se efter alternativer. Dette vedr\u00f8rer ikke kun specifikke defekter, men ogs\u00e5 f\u00f8lelsen, designet osv.<\/li>
    5. Analyse<\/strong> af returner: S\u00e6lgeren kan til enhver tid tjekke i Amazon-rapporter, hvad \u00e5rsagen til en returnering var. I mange tilf\u00e6lde angiver kunderne ogs\u00e5 meget konkret \u00e5rsagerne til at returnere en ordre, f.eks. en specifik defekt, forkert m\u00e6ngde, vildledende billeder osv. Det kan findes i Seller Central under Amazon Reports > Fulfilled by Amazon > “Fulfilled by Amazon” kundeturneringer.<\/li><\/ol><\/div>

      Konklusion: Informerede k\u00f8bsbeslutninger som en mulighed<\/h2>

      Den nye Amazon-label kan v\u00e6re en mulighed for professionelle s\u00e6lgere. Uetiske konkurrenter, der k\u00f8ber falske anmeldelser eller fylder deres produktdetaljesider med vildledende information, vil m\u00f8de modstand.<\/p>

      Desuden er det en fornuftig bestr\u00e6belse at reducere sin egen returprocent<\/a> af forskellige \u00e5rsager. Det er dog vigtigt at dreje de rigtige skruer og sammenligne sin egen virksomhed med markedsstandarder for analyse.<\/p>

      Billedkredit: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Amazon introducerer nye m\u00e6rker, der har til form\u00e5l at afskr\u00e6kke kunder fra at k\u00f8be et produkt Please what? Det nye m\u00e6rke er beregnet til at vises p\u00e5 produktsider, der returneres over gennemsnittet ofte, og for at g\u00f8re kunderne opm\u00e6rksomme p\u00e5 denne kendsgerning. Dette rapporteres af theinformation.com. I \u00f8jeblikket er m\u00e6rket kun tilg\u00e6ngeligt i USA og<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[651,660],"tags":[],"class_list":["post-112872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saelge-paa-amazon","category-tips-tricks-2"],"yoast_head":"\nDenne Amazon-label markerer ofte returnerede produkter.<\/title>\n<meta name=\"description\" content=\"En Amazon-label er beregnet til at muligg\u00f8re informerede k\u00f8bsbeslutninger og markerer ofte returnerede produkter. 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