{"id":112875,"date":"2021-08-03T08:16:00","date_gmt":"2021-08-03T08:16:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/den-bedste-amazon-ppc-strategi-til-dine-annoncer\/"},"modified":"2026-05-19T21:18:59","modified_gmt":"2026-05-19T21:18:59","slug":"the-best-amazon-ppc-strategy-for-your-ads","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/the-best-amazon-ppc-strategy-for-your-ads\/","title":{"rendered":"Den bedste Amazon PPC-strategi til dine annoncer"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-615036-identifier\">Dette er en artikel, som vi har skrevet sammen med vores amerikanske partner SellerMetrics. Nogle af sk\u00e6rmbillederne er derfor p\u00e5 engelsk.<\/p><p class=\"theme-wp-block gb-responsive-709043-identifier\">At administrere egne Amazon PPC-kampagner er h\u00e5rdt arbejde. Ofte f\u00f8ler s\u00e6lgere sig overv\u00e6ldet af de forskellige typer annoncer og indstillinger. Ofte kommer de andre opgaver i en Amazon FBA-virksomhed oveni, som s\u00e6lgere allerede har h\u00e6nderne fulde med.<\/p><p class=\"theme-wp-block gb-responsive-447160-identifier\">En af de st\u00f8rste fejl fra nybegyndere er ukontrollerede udgifter til deres Amazon PPC-kampagner. Disse kan du nemt undg\u00e5 ved at udvikle en god Amazon PPC-strategi.<\/p><p class=\"theme-wp-block gb-responsive-891272-identifier\">I denne artikel behandler vi budstrategier f\u00f8r og under den aktive kampagne.<\/p><p class=\"theme-wp-block gb-responsive-933426-identifier\">F\u00f8r du alts\u00e5 (for mange penge) sp\u00f8rger en Amazon PPC-agentur om emnet, s\u00e5 l\u00e6s f\u00f8rst vores indl\u00e6g.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-602904-identifier\">Hvad er Amazon PPC?<\/h2><p class=\"theme-wp-block gb-responsive-490793-identifier\">\u201ePPC\u201c st\u00e5r hos Amazon og andre udbydere for \u201ePay per Click\u201c og henviser til betalingsmodellen for de viste annoncer. Lignende modeller findes ogs\u00e5 hos Google Ads, Meta og Co. Annonc\u00f8ren betaler pr. klik, som hans annonce genererer.<\/p><p class=\"theme-wp-block gb-responsive-73924-identifier\">Fordelen er \u00e5benlys: Der opst\u00e5r kun omkostninger for Amazon PPC-annoncer, n\u00e5r annoncen faktisk konverterer. Hvis ingen klikker, koster det hele heller ikke noget. Derfor kan de konkrete reklameudgifter dog kun bestemmes omtrentligt p\u00e5 forh\u00e5nd. Med det daglige budget kan man dog begr\u00e6nse den maksimale h\u00f8jde af reklameomkostningerne for en kampagne.<\/p><p class=\"theme-wp-block gb-responsive-553467-identifier\">I de fleste tilf\u00e6lde, og ogs\u00e5 p\u00e5 Amazon, er PPC-kampagner som regel keyword-baserede. Det betyder, at en annonce vises, n\u00e5r brugere har s\u00f8gt efter det tilknyttede keyword (Keyword Targeting). Derfor har keywordforskning, som skal udf\u00f8res p\u00e5 forh\u00e5nd, en s\u00e6rlig betydning. Hvis de relevante s\u00f8geord ikke identificeres her, kan det p\u00e5virke succesen for hele annoncegrupper og kampagnestrukturen.<\/p><p class=\"theme-wp-block gb-responsive-408900-identifier\">I det f\u00f8lgende eksempel vises der b\u00e5de en sponsoreret Amazon Store og forskellige Sponsored Products-annoncer for keywordet \u201ewanderhose herren\u201c. Sidstn\u00e6vnte vises i den \u00f8verste del f\u00f8r de organiske s\u00f8geresultater, men ogs\u00e5 igen l\u00e6ngere nede.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-907035-identifier\"><img decoding=\"async\" width=\"844\" height=\"618\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png\" alt=\"Ingen anelse om Amazon PPC? Med vores tutorial ser det snart helt anderledes ud!\" class=\"wp-image-53068\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-407x298.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-768x562.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store.png 1247w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-67250-identifier\">Da flere virksomheder normalt \u00f8nsker at byde p\u00e5 et keyword, men annoncepladserne er begr\u00e6nsede, bestemmes det som regel ved hj\u00e6lp af Cost per Click-metoden (CPC), hvilken annonc\u00f8r der f\u00e5r tildelt pladserne. Den, der byder det h\u00f8jeste bel\u00f8b, f\u00e5r derfor den bedste placering i s\u00f8geresultaterne. Metoden bruger desuden Real Time Bidding, dvs. annoncepladserne tildeles og vises i realtid. Jo h\u00f8jere budgettet pr. klik er sat, desto oftere vil Amazon normalt ogs\u00e5 vise PPC-annonce.<\/p><p class=\"theme-wp-block gb-responsive-536201-identifier\">Som allerede n\u00e6vnt kan Amazon-s\u00e6lgere k\u00f8re forskellige formater af PPC-annoncer. Disse inkluderer Sponsored Products, Sponsored Brands og Sponsored Display-Ads:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-336914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-377895-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsored Products<\/strong> har hver Amazon-bruger allerede bem\u00e6rket, da de ikke kun vises f\u00f8r, inden, ved siden af og efter de organiske s\u00f8geresultater, men ogs\u00e5 vises p\u00e5 produktdetaljesiderne. Is\u00e6r pladserne i den \u00f8verste del af s\u00f8geresultatsiden er eftertragtede, fordi de fanger kundens opm\u00e6rksomhed direkte. Med dette format kan enkeltprodukter annonceres. Kunder, der klikker p\u00e5 annoncen, kommer normalt direkte til den p\u00e5g\u00e6ldende detaljeside. Annoncer i denne annoncegruppe kr\u00e6ver regelm\u00e6ssig evaluering og optimering.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-447015-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-795817-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsored Brands<\/strong> er ogs\u00e5 ret i\u00f8jnefaldende. De vises f\u00f8r de organisiske s\u00f8geresultater og de sponsorerede produkter helt \u00f8verst p\u00e5 s\u00f8geresultatsiden. Annoncer af denne kampagnetype viser et brandlogo, en skr\u00e6ddersyet overskrift og op til tre produkter fra det brand, som annoncen er oprettet for. Ogs\u00e5 her skal annonc\u00f8rer regelm\u00e6ssigt kontrollere, hvordan annoncen pr\u00e6sterer.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-351197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-204988-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsored Display Ads<\/strong> ligner visuelt Sponsored Products, men i stedet for at basere sig p\u00e5 et keyword bruger Amazon for Sponsored Display Ads de indsamlede k\u00f8bsignaler fra kunderne til automatisk at m\u00e5lrette den m\u00e5lgruppe, der med h\u00f8j sandsynlighed vil klikke p\u00e5 annoncen med det p\u00e5g\u00e6ldende produkt, ved hj\u00e6lp af maskinl\u00e6ring.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-535575-identifier\">I det f\u00f8lgende vil vi g\u00e5 ind p\u00e5 de enkelte formater og belyse deres anvendelsesform\u00e5l n\u00e6rmere.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-671192-identifier\">Sponsored Products<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-622288-identifier\"><img decoding=\"async\" width=\"844\" height=\"360\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg\" alt=\"Mange forhandlere hyrer ogs\u00e5 et bureau til deres Amazon PPC.\" class=\"wp-image-1759\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-407x174.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-768x328.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-441363-identifier\">Blandt forhandlere og kunder er Sponsored Products Ads de mest kendte, selvom kunder muligvis ikke altid genkender, at det er reklame p\u00e5 Amazon, da disse annoncer har samme struktur som organiske s\u00f8geresultater og kun er markeret med den lille gr\u00e5 tekst &#8220;Sponsoreret&#8221;. Disse annoncer kan oprettes b\u00e5de af almindelige markedsplads-s\u00e6lgere via Seller Central og af leverand\u00f8rer via Amazon Marketing Service. Genereringen sker derefter automatisk baseret p\u00e5 det annoncerede produkt, inklusive links, der f\u00f8rer til den p\u00e5g\u00e6ldende produktdetaljeside. Omkostningerne ved Sponsored Products Ads afh\u00e6nger af forskellige variable, s\u00e5som CPC-prisen, det daglige budget og budene fra andre annonc\u00f8rer.<\/p><p class=\"theme-wp-block gb-responsive-422904-identifier\">Selvom Sponsored Products Ads eller andre PPC-annoncer ikke har direkte indflydelse p\u00e5 rangeringen af et produkt, kan de indirekte forbedre konverteringsraten og \u00f8ge den oms\u00e6tning, der genereres p\u00e5 Amazon, hvilket igen indg\u00e5r i algoritmens beregninger. Relevansen af produktsider for bestemte keywords er afg\u00f8rende for succesen af PPC-annoncer, da algoritmen vurderer dem baseret p\u00e5 forskellige faktorer. En succesfuld PPC-annonce p\u00e5 Amazon kr\u00e6ver derfor en ordentlig SEO-optimering af den annoncerede produktdetaljeside.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-607894-identifier\">Produkt Targeting<\/h3><p class=\"theme-wp-block gb-responsive-359428-identifier\">Amazon tilbyder ogs\u00e5 Product Targeting for Sponsored Products Ads, hvor forhandlere kan v\u00e6lge andre produkter, kategorier eller m\u00e6rker som m\u00e5l for deres annoncer i stedet for at fokusere p\u00e5 s\u00f8geord. Disse annoncer placeres ofte p\u00e5 produktsider og giver forhandlere flere muligheder for optimering og valg af de bedste annonceplaceringer for deres m\u00e5lgruppe.<\/p><p class=\"theme-wp-block gb-responsive-506893-identifier\">En mindre kendt mulighed for at annoncere produkter p\u00e5 Amazon er landing pages, som g\u00f8r det muligt at promovere et eller flere produkter p\u00e5 individuelle sider med specielle indhold som videoer eller billeder. Disse kan ogs\u00e5 bruges til midlertidige m\u00e6rkesider, der er knyttet til specifikke kampagner eller fremmer genereringen af leads. Et eksempel er landing page for Kindle p\u00e5 Amazon:<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-109671-identifier\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\"><img decoding=\"async\" width=\"844\" height=\"1002\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\" alt=\"Amazon PPC tilbyder et v\u00e6rkt\u00f8j til at opbygge landing pages.\" class=\"wp-image-1764\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-407x483.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-768x912.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-813766-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-248070-identifier\">Til denne type PPC-annonce stiller Amazon b\u00e5de skabeloner og landing pages til r\u00e5dighed efter byggesystemprincippet. For en individuel sideopbygning er det dog n\u00f8dvendigt at kontakte Amazon Advertising direkte. For landing pages har Amazon bestemte <strong>retningslinjer og krav<\/strong>, som forhandlere absolut b\u00f8r overholde. Alle vigtige oplysninger kan ses her: <a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/landing-pages\/guidelines-components\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Landing Page Guidelines fra Amazon<\/a>.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-860218-identifier\">Dynamic Ecommerce Ads<\/h3><p class=\"theme-wp-block gb-responsive-128269-identifier\">En anden annoncemulighed i Amazon PPC-universet er Dynamic Ecommerce Ads (DEA), som er baseret p\u00e5 de omfattende kundedata fra Amazon. Ligesom ved Product Targeting annonceres produkter m\u00e5lrettet og i realtid baseret p\u00e5 kundernes k\u00f8bsadf\u00e6rd. DEA bruger ASIN som basis og kr\u00e6ver et baggrundsbillede uden Call-to-Action-knap, da s\u00e5danne automatisk tilf\u00f8jes. GIF&#8217;er og videoer er ikke mulige, men kuponer og kundeanmeldelser kan integreres.<\/p><p class=\"theme-wp-block gb-responsive-999064-identifier\">Den st\u00f8rste fordel ved DEA er deres fuldautomatiske visning, men annonc\u00f8rer har dermed kun begr\u00e6nsede indflydelsesmuligheder. De f\u00e5r adgang til Amazons demografiske data og en annonce, der dynamisk tilpasser sig de indsamlede data. Dynamiske kampagner kan ogs\u00e5 registrere \u00e6ndringer i produktstatus og reagere derefter, hvilket betyder en tidsbesparelse for annonc\u00f8rer.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-269011-identifier\">Sponsored Brands<\/h2><div class=\"wp-block-image gb-responsive-594831-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"362\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg\" alt=\"Amazon PPC-programmet medf\u00f8rer omkostninger, men disse kan variere.\" class=\"wp-image-1769\" style=\"width:779px;height:334px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-407x175.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-768x329.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-400988-identifier\">Et andet popul\u00e6rt annonceformat inden for Amazon PPC er Sponsored Brands, tidligere kendt som Amazon Headline Search Ads. I mods\u00e6tning til Sponsored Products-annoncer, hvor alt handler om at promovere et konkret produkt, har Sponsored Brands til form\u00e5l at \u00f8ge kendskabet til et bestemt brand. Dermed henvender de sig til kunder i den \u00f8verste del af marketingtragten, som bruger Amazon til at l\u00e6re nye produkter og m\u00e6rker at kende \u2013 75% af onlinek\u00f8bere bruger Amazon p\u00e5 denne m\u00e5de (The 2019 Amazon Consumer Shopping Study fra CPC Strategy, s. 6).<\/p><p class=\"theme-wp-block gb-responsive-259411-identifier\">For at bruge dette format er det n\u00f8dvendigt, at s\u00e6lgere har registreret deres brand i Amazon Brand Registry. Flere oplysninger kan findes i vores artikel om emnet <a href=\"https:\/\/www.sellerlogic.com\/da\/blog\/amazon-sponsored-brands-how-to-make-your-brand-stand-out-among-thousands\/\">Amazon Sponsored Brands.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-922481-identifier\">Sponsored Display<\/h2><p class=\"theme-wp-block gb-responsive-934992-identifier\">Den sidste kategori, vi vil pr\u00e6sentere for dig, er Sponsored Display Ad inden for Amazon PPC. Den kombinerer Sponsored Products med displayannoncer og oprettes baseret p\u00e5 eksisterende produktlister. Derfor leder de kunderne direkte til en produktdetaljeside efter klik.<\/p><p class=\"theme-wp-block gb-responsive-780461-identifier\">Det s\u00e6rlige ved Sponsored Display Ads er, at de k\u00f8bes, oprettes og kun er tilg\u00e6ngelige for markedsplads-s\u00e6lgere hos Amazon, men de integreres ogs\u00e5 p\u00e5 eksterne websteder og i apps fra tredjeparter.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485973-identifier\">Anvendelsesform\u00e5l for Display Ads<\/h3><p class=\"theme-wp-block gb-responsive-384938-identifier\">Forhandlere kan med Amazon PPC-reklame og Sponsored Display Ad b\u00e5de henvende sig til den \u00f8verste og nederste del af tragten: P\u00e5 den ene side kan nye kunder m\u00e5lrettes, mens gamle kunder kan opfordres til at k\u00f8be relaterede produkter igen. Klassisk retargeting er ogs\u00e5 muligt med en displayannonce, ved at vise kunden produkter, som han har vist interesse for tidligere.<\/p><p class=\"theme-wp-block gb-responsive-130557-identifier\">Med en Sponsored Display Ad kan Amazon-kunder derfor ogs\u00e5 n\u00e5s p\u00e5 andre websteder og ledes til annonc\u00f8rens produkt. Dette \u00f8ger r\u00e6kkevidden og hj\u00e6lper ikke kun med brandopbygning uden for e-handelsplatformen, men \u00f8ger ogs\u00e5 kundeloyaliteten.<\/p><p class=\"theme-wp-block gb-responsive-878703-identifier\">Normalt tildeles dette annonceformat af Amazon efter PPC-princippet. M\u00e6rker har dog ogs\u00e5 mulighed for at betale pr. impression, dvs. pr. visning.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-136817-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/23140855\/613x345px.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Dette g\u00e6steindl\u00e6g er fra<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Rick Wong, medstifter hos SellerMetrics.app<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Vi er <a href=\"http:\/\/sellermetrics.app\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SellerMetrics<\/a>, vores Amazon PPC-software hj\u00e6lper Amazon-s\u00e6lgere, m\u00e6rker, KDP-forfattere og bureauer med at optimere deres Amazon PPC-kampagner gennem budautomatisering, bulk Manual bud\u00e6ndringer og analyser. Vores mission er at hj\u00e6lpe s\u00e6lgere med at optimere deres Amazon PPC-kampagner.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-18272-identifier\" id=\"automatische-vs-manuelle-kampagnen\">Automatiske vs. manuelle kampagner<\/h2><p class=\"theme-wp-block gb-responsive-383704-identifier\">Men f\u00f8r vi tager os af din Amazon PPC-strategi og budene, lad os f\u00f8rst tage et kig p\u00e5 <a href=\"https:\/\/sellermetrics.app\/amazon-ppc-automatic-vs-manual-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">forskellene mellem automatiske og manuelle Amazon PPC-kampagner<\/a>. I de automatiske kampagner m\u00e5lretter Amazon automatisk keywords og lignende produkter i dine annoncer. I de manuelle kampagner ligger denne opgave dog hos dig: <\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-404780-identifier\"><li class=\"theme-wp-block gb-responsive-94638-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">At v\u00e6lge keywords\/produkter, der skal m\u00e5lrettes, for at byde p\u00e5 dem.<\/li><li class=\"theme-wp-block gb-responsive-629072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">At matche typen af det relevante keyword.<\/li><li class=\"theme-wp-block gb-responsive-868471-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">At byde p\u00e5 de tilknyttede keywords.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-939407-identifier\">Om du skal v\u00e6lge en automatisk eller manuel kampagne afh\u00e6nger af, hvilken fase af produktlanceringscyklussen du befinder dig i.<\/p><p class=\"theme-wp-block gb-responsive-233510-identifier\">Jo tidligere du er i cyklussen, desto bedre egner automatiske kampagner sig. S\u00e5 kan du f\u00f8rst pr\u00f8ve dig selv af. I senere faser egner manuelle kampagner sig, da du allerede ved pr\u00e6cist, hvilke keywords og ASINs der performer godt med dit produkt.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-746604-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-642398-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">For \u00f8vrigt: Du skal ikke straks pause dine automatiske <a href=\"https:\/\/www.sellerlogic.com\/da\/blog\/amazon-advertising\/\">Amazon Advertising<\/a>-kampagner, n\u00e5r din ASIN bliver mere moden, men du b\u00f8r s\u00e5 flytte mere budget til manuelle kampagner.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-436101-identifier\" id=\"ihre-amazon-ppc-strategie-fur-gebote\">Din Amazon PPC-strategi for bud<\/h2><p class=\"theme-wp-block gb-responsive-639070-identifier\">Din kampagnebudstrategi angiver, hvor aggressive dine bud kan v\u00e6re. Du har tre muligheder for dette. Hver af dem repr\u00e6senterer et andet niveau af aggressivitet.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-678897-identifier\"><img decoding=\"async\" width=\"844\" height=\"457\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png\" alt=\"At fastl\u00e6gge den rigtige budstrategi er en af de vigtigste Amazon PPC tricks\" class=\"wp-image-53077\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-407x220.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-768x416.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks.png 972w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-912440-identifier\">Her er dine muligheder (sorteret i faldende r\u00e6kkef\u00f8lge efter aggressivitet):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-463323-identifier\"><li class=\"theme-wp-block gb-responsive-824811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dynamiske bud \u2013 \u00d8ge og s\u00e6nke.<\/li><li class=\"theme-wp-block gb-responsive-935914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Faste bud \u2013 Der bruges kun dit afgivede bud.<\/li><li class=\"theme-wp-block gb-responsive-406421-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dynamiske bud \u2013 Kun s\u00e6nke.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-223086-identifier\" id=\"1-dynamic-bid-erhohen-und-senken\">#1: Dynamisk bud \u2013 \u00d8ge og s\u00e6nke<\/h3><p class=\"theme-wp-block gb-responsive-498204-identifier\">Denne kampagnebudstrategi er den mest aggressive af de tre varianter. Hermed f\u00e5r Amazon mulighed for at foretage budjusteringer p\u00e5 op til 100% opad eller nedad.<\/p><p class=\"theme-wp-block gb-responsive-996679-identifier\">Lad os tage et eksempel: Dit bud for et keyword ligger p\u00e5 2,00\u20ac. I dette tilf\u00e6lde kan Amazon h\u00e6ve dit bud til op til 4,00\u20ac, hvis k\u00f8bs sandsynligheden er h\u00f8j. P\u00e5 den anden side kan dit bud ogs\u00e5 s\u00e6nkes til 0,00\u20ac, hvis chancerne er lave.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-652676-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-468660-identifier\"><strong>Advarsel<\/strong><br><span style=\"font-size:0.9em\" class=\"has-font-size\">V\u00e6r opm\u00e6rksom p\u00e5, at 100 % er maksimum. I de fleste tilf\u00e6lde vil dine bud hverken blive h\u00e6vet til 4,00 \u20ac eller s\u00e6nket til 0,00 \u20ac, men dit bud vil ligge et sted imellem.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-593926-identifier\">Denne strategi egner sig for dig, hvis du er villig til at bruge dit samlede Amazon PPC-budget, som du har sat af til denne reklamekampagne, og hvis du byder p\u00e5 keywords, som du f\u00f8ler dig sikker p\u00e5.<\/p><p class=\"theme-wp-block gb-responsive-897924-identifier\">For \u00f8vrigt kan dynamiske bud (\u00f8ge og s\u00e6nke) kun bruges til Sponsored Product-kampagner.<\/p><p class=\"theme-wp-block gb-responsive-512022-identifier\">Hvis du bruger dynamisk bud, kan det f\u00f8re til, at dit <strong>bud og CPC (cost per click) ikke er identiske<\/strong>, da du har givet Amazon tilladelse til at justere dine bud.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589214-identifier\" id=\"2-fixed-bid\">#2: Faste bud<\/h3><p class=\"theme-wp-block gb-responsive-204391-identifier\">Som navnet antyder, vil Amazon ved denne PPC-strategi bruge buddet i pr\u00e6cis den st\u00f8rrelse (og eventuelt andre indstillinger), som du angiver. Dine bud vil alts\u00e5 ikke blive justeret baseret p\u00e5 k\u00f8bs sandsynligheden.<\/p><p class=\"theme-wp-block gb-responsive-311393-identifier\">Denne strategi egner sig for dig, hvis du vil optimere dine kampagner ved konstant at justere dine bud. Du ved pr\u00e6cis, hvad du laver, og \u00f8nsker ikke, at Amazon p\u00e5virker dine bud.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642185-identifier\" id=\"3-dynamic-bid-nur-senken\">#3: Dynamisk bud \u2013 Kun s\u00e6nke<\/h3><p class=\"theme-wp-block gb-responsive-615596-identifier\">Denne Amazon PPC-strategi er den mest passive variant af de ovenn\u00e6vnte strategier. Her kan onlinegiganten korrigere dine bud med op til 100% nedad.<\/p><p class=\"theme-wp-block gb-responsive-328282-identifier\">Lad os ogs\u00e5 her tage et eksempel: Du byder 2,00\u20ac for et keyword. Nu kan Amazon automatisk s\u00e6nke dit bud til 0,00\u20ac, hvis sandsynligheden for et salg er meget lav.<\/p><p class=\"theme-wp-block gb-responsive-295131-identifier\">Denne type Amazon PPC-optimering giver mening, hvis du \u00f8nsker at g\u00e5 mere konservativt til v\u00e6rks og satse mindre p\u00e5 auktioner, der kun lover en lav sandsynlighed for succes.<\/p><p class=\"theme-wp-block gb-responsive-182395-identifier\">Ved Sponsored Brand og Sponsored Display er dette i \u00f8vrigt standardindstillingen for Amazon PPC-strategien for kampagnebud.<\/p><p class=\"theme-wp-block gb-responsive-169712-identifier\">For kampagner, der allerede eksisterede f\u00f8r implementeringen af en kampagnebudstrategi, er dynamisk bud (kun s\u00e6nke) ogs\u00e5 standardmuligheden.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-194298-identifier\" id=\"ihre-amazon-ppc-strategie-fur-kampagnen-gebote-muss-zu-ihren-zielen-passen\">Din Amazon PPC-strategi for kampagnebud skal passe til dine m\u00e5l!<\/h2><p class=\"theme-wp-block gb-responsive-905881-identifier\">De forskellige kampagnebudstrategier sigter mod forskellige strategiske m\u00e5l. F\u00f8r du opretter en kampagne, giver det derfor f\u00f8rst mening at overveje, hvilke strategiske m\u00e5l der b\u00f8r opn\u00e5s.<\/p><p class=\"theme-wp-block gb-responsive-311982-identifier\">S\u00e5 egner &#8220;\u00f8ge og s\u00e6nke&#8221; sig som Amazon PPC dynamisk budstrategi for alle v\u00e6kstbaserede m\u00e5l (f.eks. flere salg eller en bedre placering for et keyword).<\/p><p class=\"theme-wp-block gb-responsive-364595-identifier\">Faste bud eller dynamiske bud (kun s\u00e6nke) egner sig derimod, n\u00e5r du vil optimere dine Amazon PPC-kampagner.<\/p><p class=\"theme-wp-block gb-responsive-956434-identifier\">Her er mulige strategiske m\u00e5l for dine Amazon PPC-kampagner:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-527642-identifier\"><li class=\"theme-wp-block gb-responsive-928843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Brand Awareness.<\/li><li class=\"theme-wp-block gb-responsive-221709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Bedre Amazon-placering for keywords.<\/li><li class=\"theme-wp-block gb-responsive-673671-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Fange dine konkurrenters salg.<\/li><li class=\"theme-wp-block gb-responsive-739530-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00d8ge salg og oms\u00e6tning.<\/li><li class=\"theme-wp-block gb-responsive-597486-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimere fortjeneste.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335319-identifier\" id=\"fortlaufendes-gebots-management\">L\u00f8bende Amazon PPC-budstyring<\/h2><p class=\"theme-wp-block gb-responsive-440212-identifier\">S\u00e5 snart du modtager performance-dataene for dine aktive PPC-kampagner hos Amazon, b\u00f8r du justere dine bud i overensstemmelse hermed.<\/p><p class=\"theme-wp-block gb-responsive-305968-identifier\">Som tommelfingerregel kan det fastsl\u00e5s, at du b\u00f8r vente en hel uge, f\u00f8r du foretager nogen \u00e6ndringer, da du f\u00f8rst efter denne tid har tilstr\u00e6kkelige meningsfulde oplysninger til at tr\u00e6ffe de relevante beslutninger.<\/p><p class=\"theme-wp-block gb-responsive-844520-identifier\">Derudover er det tilr\u00e5deligt at vente mere end syv dage, f\u00f8r du justerer buddene ved din allerf\u00f8rste Sponsored Product-kampagne. S\u00e5 er du p\u00e5 den sikre side og har flere data, som du kan tr\u00e6kke p\u00e5, n\u00e5r du optimerer din kampagne.<\/p><p class=\"theme-wp-block gb-responsive-305776-identifier\">Som n\u00e6vnt tidligere b\u00f8r du v\u00e6re opm\u00e6rksom p\u00e5 dine strategiske m\u00e5l for dine kampagner. Disse p\u00e5virker ogs\u00e5 din m\u00e5l-ACoS, som du \u00f8nsker at opn\u00e5 med din kampagne. Din m\u00e5l-ACoS vil ogs\u00e5 p\u00e5virke de enkelte beslutninger vedr\u00f8rende dine bud.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513601-identifier\" id=\"was-ist-der-acos\">Hvad er ACoS?<\/h2><p class=\"theme-wp-block gb-responsive-862514-identifier\">F\u00f8r vi besk\u00e6ftiger os med m\u00e5l-ACoS, b\u00f8r vi forklare, hvad ACoS overhovedet er. ACoS er forkortelsen for &#8220;Advertising Cost of Sale&#8221;, alts\u00e5 forholdet mellem dine samlede reklameudgifter og den samlede oms\u00e6tning. Det viser dig, hvor meget oms\u00e6tning du f\u00e5r for hver udgift p\u00e5 en euro, og kan ogs\u00e5 vise dig, om PPC p\u00e5 Amazon er rentabel i dit konkrete tilf\u00e6lde. Omkostningerne er her naturligvis den afg\u00f8rende faktor.<\/p><p class=\"theme-wp-block gb-responsive-645761-identifier\">Som tommelfingerregel g\u00e6lder: Jo lavere ACoS, desto bedre er situationen. S\u00e5 f\u00e5r du flere salg i forhold til dine udgifter.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-46185-identifier\"><img decoding=\"async\" width=\"844\" height=\"250\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png\" alt=\"Med ACoS kan du bestemme, om dine Amazon PPC-omkostninger er rentable.\" class=\"wp-image-53074\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-407x121.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-768x228.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten.png 965w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-871780-identifier\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/cdn.shortpixel.ai\/client\/q_glossy,ret_img,w_768,h_223\/https:\/\/sellermetrics.app\/wp-content\/uploads\/2021\/05\/formula-31-1024x297.png\"><\/a>Hvis du f.eks. bruger 2,00\u20ac p\u00e5 et keyword og tjener 10\u20ac, er din ACoS (2\/10)*100 = 20%.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-718167-identifier\" id=\"wie-sie-ihr-ziel-acos-bestimmen\">Hvordan du bestemmer dit m\u00e5l-ACoS<\/h2><p class=\"theme-wp-block gb-responsive-795148-identifier\">Teoretisk kan dit m\u00e5l-ACoS have enhver v\u00e6rdi, du angiver. For at evaluere, om dit m\u00e5l-ACoS er godt eller forbedringsv\u00e6rdigt, har du f\u00f8rst brug for en sammenligningsv\u00e6rdi. Til dette kan du bruge &#8220;Breakeven ACoS&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-881098-identifier\">Dette kan du bestemme ved at beregne dine marginer p\u00e5 stykke niveau. Til dette kan du bruge Amazons FBA Calculator. Baseret p\u00e5 dette beregner du derefter din fortjenstmargen i procent. Det er dit Breakeven ACoS.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-973004-identifier\"><img decoding=\"async\" width=\"844\" height=\"641\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png\" alt=\"Amazon PPC, breakeven-punktet vises for dig i Amazon Seller Central.\" class=\"wp-image-53071\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-407x309.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-768x583.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven.png 1231w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-97029-identifier\">I det ovenfor n\u00e6vnte eksempel er dit breakeven-ACoS alts\u00e5 67,11 % eller 84,38 %.<\/p><p class=\"theme-wp-block gb-responsive-523535-identifier\">I det sidste trin fastl\u00e6gger du, hvordan dit m\u00e5l-ACoS skal st\u00e5 i forhold til dit breakeven-ACoS. Til dette b\u00f8r du igen have din Amazon PPC-strategi i tankerne:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32274-identifier\"><li class=\"theme-wp-block gb-responsive-729008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimeringsm\u00e5l: M\u00e5l-ACoS < Breakeven ACoS<\/li><li class=\"theme-wp-block gb-responsive-77173-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00e6kstm\u00e5l: M\u00e5l-ACoS > Breakeven ACoS<\/li><li class=\"theme-wp-block gb-responsive-800373-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Moderat m\u00e5l: M\u00e5l-ACoS = Breakeven ACoS<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-898208-identifier\">Bev\u00e6bnet med m\u00e5l-ACoS kan du nu optimere dine Amazon PPC-bud baseret p\u00e5 din strategi. Dit nye bud kan du beregne med f\u00f8lgende formel:<\/p><p class=\"theme-wp-block gb-responsive-916815-identifier\">Nyt bud = (M\u00e5l-ACoS\/ACoS)*CPC<\/p><p class=\"theme-wp-block gb-responsive-157196-identifier\">CPC st\u00e5r for Cost per Click, hvilket repr\u00e6senterer klikpriserne. Vi anbefaler, at du bruger en tidsbaseret CPC. Tidsrammen b\u00f8r hverken v\u00e6re for sn\u00e6ver eller for bred. Vi hos SellerMetrics bruger en ramme p\u00e5 30 til 60 dage til vores CPC-beregning.<\/p><p class=\"theme-wp-block gb-responsive-176092-identifier\">Hvis du \u00f8nsker at justere dine bud, kan du g\u00f8re dette manuelt i Amazon Advertising Console, <a href=\"https:\/\/sellermetrics.app\/amazon-bulk-ppc-uploads\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Amazon PPC Bulk Uploads<\/a> eller bruge et Amazon PPC-v\u00e6rkt\u00f8j til det. De sidste to muligheder kan spare dig for meget tid, is\u00e6r hvis du \u00f8nsker at foretage et st\u00f8rre antal \u00e6ndringer (eventuelt ogs\u00e5 mellem flere Amazon PPC-kampagner). Amazon PPC-v\u00e6rkt\u00f8jer er is\u00e6r relevante for s\u00e6lgere, der \u00f8nsker at k\u00f8re komplekse kampagner, som for eksempel best\u00e5r af forskellige annoncegrupper, s\u00f8geord og produkter.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-195203-identifier\" id=\"fazit\">Konklusion<\/h2><p class=\"theme-wp-block gb-responsive-386513-identifier\">To punkter b\u00f8r du tage med dig fra vores artikel:<\/p><p class=\"theme-wp-block gb-responsive-601418-identifier\">Amazon Advertising tilbyder forskellige annonceformater for onlinehandlere med en Amazon-forretning i PPC-metoden: Sponsored Products, Sponsored Brands og Sponsored Displays. Sponsored Products leder kunder direkte til produktdetaljesider for at \u00f8ge salget, mens Sponsored Brands skal \u00f8ge brandbevidstheden. Sponsored Display Ads kan ogs\u00e5 placeres eksternt og bruger m\u00e5lrettet annoncering baseret p\u00e5 Amazons dataskat. Optimeringen er relativt enkel.<\/p><p class=\"theme-wp-block gb-responsive-633462-identifier\">De n\u00f8jagtige annonceomkostninger er ikke fastsat p\u00e5 forh\u00e5nd, da alle annoncer tildeles i PPC-metoden. Ved at fasts\u00e6tte et dagligt budget kan handlende dog begr\u00e6nse omkostningerne. Amazon PPC-annoncer er en v\u00e6sentlig del af enhver professionel Marketplace-forretning og supplerer is\u00e6r SEO-strategien for Private Label-s\u00e6lgere.<\/p><p class=\"theme-wp-block gb-responsive-876863-identifier\">Derudover ville det v\u00e6re klogt at s\u00e6tte sig ind i emnet budstrategier, da dette har vidtr\u00e6kkende konsekvenser for dine PPC-kampagner. Vi ved, at Amazon FBA-handlere ikke er s\u00e6rligt t\u00e5lmodige og \u00f8nsker at pr\u00f8ve nye muligheder med det samme. Men som forklaret tidligere, er det vigtigt at have en retning, som rejsen skal tage, f\u00f8r man p\u00e5begynder den.<\/p><p class=\"theme-wp-block gb-responsive-321136-identifier\">En Amazon PPC-kampagne er en reklameinitiativ, hvor annonc\u00f8rer betaler for placeringen af deres annoncer p\u00e5 Amazon. Forkortelsen PPC st\u00e5r for Pay-Per-Click, hvilket betyder, at annonceomkostninger kun opst\u00e5r ved et faktisk klik p\u00e5 annoncen. Disse kampagner kan bruge forskellige annonceformater som Sponsored Products, Sponsored Brands og Sponsored Displays for at \u00f8ge synligheden af produkter, \u00f8ge salget og fremme brandbevidstheden.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-584413-identifier\">FAQs<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1719913987972\"><strong class=\"schema-faq-question\"><strong>Hvad betyder PPC hos Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Hos Amazon og andre udbydere betyder &#8220;PPC&#8221; &#8220;Pay per Click&#8221;. Det er en afregningsmetode for reklameannoncer, hvor annonc\u00f8rerne betaler for hvert klik p\u00e5 deres annonce. Modeller som denne findes ogs\u00e5 hos Google Ads.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914003209\"><strong class=\"schema-faq-question\"><strong>Hvor dyrt er reklame p\u00e5 Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Omkostningerne ved Amazon-reklame varierer afh\u00e6ngigt af format, konkurrence og annoncekvalitet. Med Pay-Per-Click-modellen betaler annonc\u00f8rerne kun for klik. Ved at fasts\u00e6tte et dagligt budget kan de samlede omkostninger kontrolleres. Det anbefales at overv\u00e5ge og justere strategien regelm\u00e6ssigt for at opn\u00e5 den bedste pris-ydelses-forhold.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914016211\"><strong class=\"schema-faq-question\"><strong>Hvad er en Amazon PPC-kampagne?<\/strong><\/strong> <p class=\"schema-faq-answer\">En Amazon PPC-kampagne er en reklameinitiativ, hvor annonc\u00f8rer betaler for placeringen af deres annoncer p\u00e5 Amazon. Disse kampagner kan bruge forskellige annonceformater som Sponsored Products, Sponsored Brands og Sponsored Displays for at \u00f8ge synligheden af produkter, \u00f8ge salget og fremme brandbevidstheden.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914031810\"><strong class=\"schema-faq-question\"><strong>For hvem er Amazon PPC-software egnet?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon PPC-software er egnet til s\u00e6lgere, der \u00f8nsker at administrere komplekse kampagnestrukturer p\u00e5 Amazon, unders\u00f8ge og optimere s\u00f8geord, effektivt styre budgettet, analysere deres konkurrenters strategier og automatisere processer. S\u00e5danne v\u00e6rkt\u00f8jer tilbyder indsigt, automatisering og optimeringsmuligheder for at maksimere ydeevnen af deres PPC-kampagner og n\u00e5 deres salgs m\u00e5l.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-564019-identifier has-small-font-size\">Billedkilder i r\u00e6kkef\u00f8lge efter billeder: \u00a9 onephoto \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 Prostock-studio \u2013 stock.adobe.com \/ \u00a9 Screenshot @ Amazon \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 SELLERLOGIC \/ Screenshot @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Dette er en artikel, som vi har skrevet sammen med vores amerikanske partner SellerMetrics. Nogle af sk\u00e6rmbillederne er derfor p\u00e5 engelsk. At administrere egne Amazon PPC-kampagner er h\u00e5rdt arbejde. Ofte f\u00f8ler s\u00e6lgere sig overv\u00e6ldet af de forskellige typer annoncer og indstillinger. Ofte kommer de andre opgaver i en Amazon FBA-virksomhed oveni, som s\u00e6lgere allerede har<\/p>\n","protected":false},"author":5,"featured_media":12179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[633],"tags":[],"class_list":["post-112875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamere-med-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon PPC: S\u00e5dan lykkes du med budstrategien<\/title>\n<meta name=\"description\" content=\"Uden en god PPC-strategi p\u00e5 Amazon? Sv\u00e6rt. 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Det anbefales at overv\u00e5ge og justere strategien regelm\u00e6ssigt for at opn\u00e5 den bedste pris-ydelses-forhold.","inLanguage":"da-DK"},"inLanguage":"da-DK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/da\/blog\/the-best-amazon-ppc-strategy-for-your-ads\/#faq-question-1719914016211","position":3,"url":"https:\/\/www.sellerlogic.com\/da\/blog\/the-best-amazon-ppc-strategy-for-your-ads\/#faq-question-1719914016211","name":"Hvad er en Amazon PPC-kampagne?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"En Amazon PPC-kampagne er en reklameinitiativ, hvor annonc\u00f8rer betaler for placeringen af deres annoncer p\u00e5 Amazon. Disse kampagner kan bruge forskellige annonceformater som Sponsored Products, Sponsored Brands og Sponsored Displays for at \u00f8ge synligheden af produkter, \u00f8ge salget og fremme brandbevidstheden.","inLanguage":"da-DK"},"inLanguage":"da-DK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/da\/blog\/the-best-amazon-ppc-strategy-for-your-ads\/#faq-question-1719914031810","position":4,"url":"https:\/\/www.sellerlogic.com\/da\/blog\/the-best-amazon-ppc-strategy-for-your-ads\/#faq-question-1719914031810","name":"For hvem er Amazon PPC-software egnet?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon PPC-software er egnet til s\u00e6lgere, der \u00f8nsker at administrere komplekse kampagnestrukturer p\u00e5 Amazon, unders\u00f8ge og optimere s\u00f8geord, effektivt styre budgettet, analysere deres konkurrenters strategier og automatisere processer. S\u00e5danne v\u00e6rkt\u00f8jer tilbyder indsigt, automatisering og optimeringsmuligheder for at maksimere ydeevnen af deres PPC-kampagner og n\u00e5 deres salgs m\u00e5l.","inLanguage":"da-DK"},"inLanguage":"da-DK"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts\/112875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/comments?post=112875"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts\/112875\/revisions"}],"predecessor-version":[{"id":270963,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts\/112875\/revisions\/270963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/media\/12179"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/media?parent=112875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/categories?post=112875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/tags?post=112875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}