{"id":112968,"date":"2021-06-22T08:53:00","date_gmt":"2021-06-22T08:53:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hvordan-man-gor-hvordan-man-bruger-amazon-succesfuldt-til-at-ekspandere-internationalt-2\/"},"modified":"2021-06-22T08:53:00","modified_gmt":"2021-06-22T08:53:00","slug":"hvordan-man-gor-hvordan-man-bruger-amazon-succesfuldt-til-at-ekspandere-internationalt-2","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/hvordan-man-gor-hvordan-man-bruger-amazon-succesfuldt-til-at-ekspandere-internationalt-2\/","title":{"rendered":"Hvordan man g\u00f8r: Hvordan man bruger Amazon succesfuldt til at ekspandere internationalt!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-905693-identifier\">E-handel er mere end nogensinde blevet et &#8220;sted&#8221; for verdenshandelen: S\u00e6lgere og k\u00f8bere kan nu v\u00e6re lige s\u00e5 godt direkte naboer, som de kan befinde sig i modst\u00e5ende byer p\u00e5 kloden. Som s\u00e6lger er dette internationale salgspotentiale enormt, men det kan stadig vise sig at v\u00e6re komplekst og risikabelt.<\/p><p class=\"theme-wp-block gb-responsive-482061-identifier\">Faktisk bliver det gang p\u00e5 gang understreget, hvor sv\u00e6rt det kan v\u00e6re at s\u00e6lge i udlandet; denne artikel viser derimod, hvordan s\u00e6lgere kan bruge Amazon som en enkel katalysator for international ekspansion. Her er et par grunde til, at det er s\u00e5dan:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-799335-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-454221-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon har ca. 300 mio. kunder,<\/li><li class=\"theme-wp-block gb-responsive-435341-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">i mere end 180 lande og<\/li><li class=\"theme-wp-block gb-responsive-104347-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">over 17 lande-dom\u00e6ner (US, CA, MX, BR, FR, DE, UK, ES, IT, NL, TR, JP, AU, SG, IN, AE, SA).<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-18996-identifier\"><strong>Misforst\u00e5else #1: International forsendelse er dyrt og komplekst at ops\u00e6tte<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-766533-identifier\">N\u00e5r du l\u00e6ser disse linjer, s\u00e6lger du sandsynligvis allerede produkter online, i det mindste inden for dit eget land, og har derfor lokale kontrakter med transport\u00f8rer, som du allerede kender.<\/p><p class=\"theme-wp-block gb-responsive-18936-identifier\">Har du nogensinde spurgt disse forretningspartnere, om de kan sende internationalt? Nogle af dem kan sandsynligvis g\u00f8re det, men selvf\u00f8lgelig medf\u00f8rer det h\u00f8jere omkostninger og l\u00e6ngere transporttider.<\/p><p class=\"theme-wp-block gb-responsive-568716-identifier\">Hvordan ville det v\u00e6re, hvis du kunne have regionale lagre i hvert destinationsland for at reducere denne kundekritiske transporttid? Det kan lyde meget kostbart, men netop det er, hvad <a href=\"https:\/\/hellotax.com\/blog\/de\/amazon\/fba\/europa\/pan-eu\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon med Pan EU-l\u00f8sningen<\/a> tilbyder s\u00e6lgerne.<\/p><p class=\"theme-wp-block gb-responsive-190358-identifier\">Dette program giver dig mulighed for at sende dine produkter i store m\u00e6ngder til et hvilket som helst Amazon-lager, og derefter \u2013 afh\u00e6ngigt af hvilket land du s\u00e6lger i \u2013 h\u00e5ndterer Amazon automatisk distributionen af dine produkter, s\u00e5 de kan sendes fra det samme land, hvor k\u00f8bet ogs\u00e5 blev foretaget!<\/p><p class=\"theme-wp-block gb-responsive-996868-identifier\">For dig betyder det: Ingen lokal logistisk indsats, konkurrencedygtige omkostninger og en fantastisk kundeoplevelse. Derudover er dine produkter ved brug af FBA kvalificeret til loyalitetsprogrammet &#8220;Amazon Prime&#8221; (150 mio. brugere fra 2020) og har ogs\u00e5 en h\u00f8jere sandsynlighed for at vinde den meget popul\u00e6re Buy Box.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-624380-identifier\"><strong>Misforst\u00e5else #2: Ved gr\u00e6nseoverskridende handel skal du overs\u00e6tte alle dine produkter<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-630596-identifier\">Salget p\u00e5 det internationale marked kr\u00e6ver, at indholdet p\u00e5 din hjemmeside tilpasses flere fremmedsprog.<\/p><p class=\"theme-wp-block gb-responsive-463380-identifier\">Hvis din katalog kun omfatter f\u00e5 produkter, er arbejdsbyrden ganske let at h\u00e5ndtere, men hvis det samlede antal af dine aktive SKUs omfatter flere hundrede produkter, kan det blive en betydelig tidsinvestering. Amazon kan hj\u00e6lpe dig med at komme i gang med salget i udlandet \u2013 selvom der selvf\u00f8lgelig er mange andre online overs\u00e6ttelsestjenester.<\/p><p class=\"theme-wp-block gb-responsive-36471-identifier\">Med Amazon-funktionen <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202121570?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Ops\u00e6t internationale tilbud<\/strong><\/a> kan du f\u00e5 e-handelsgiganten til at overf\u00f8re produktdetaljesiderne fra dit hjemland-markedsplads til nogle andre europ\u00e6iske markedspladser.<\/p><p class=\"theme-wp-block gb-responsive-830823-identifier\">For alle allerede eksisterende produkter vil Amazon automatisk linke dine tilbud, synkronisere prisen og overs\u00e6tte!<\/p><p class=\"theme-wp-block gb-responsive-487343-identifier\">Sammenfattende kan det siges: Med et par klik kan du push produkter fra dit hjemmemarked til andre lande, uden at skulle overs\u00e6tte produktsiden selv omhyggeligt! Et s\u00e5dant v\u00e6rkt\u00f8j er en fantastisk m\u00e5de at teste nogle nye lande med lave ops\u00e6tningsomkostninger.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-628664-identifier\"><strong>Misforst\u00e5else #3: Overv\u00e5gning af vekselkurser er obligatorisk ved salg uden for eurozonen<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-331857-identifier\">Tilpasninger til forskellige markedspladser er dog konstant n\u00f8dvendige. Afh\u00e6ngigt af hjemland og destinationsland skal du muligvis ogs\u00e5 omregne priserne til den lokale valuta i destinationslandet.<\/p><p class=\"theme-wp-block gb-responsive-367738-identifier\">Den hyppigste situation for en europ\u00e6isk s\u00e6lger er salg i Storbritannien i britiske pund (GBP).<\/p><p class=\"theme-wp-block gb-responsive-424351-identifier\">Selv hvis EUR\/GBP-vekselkursen kun har sm\u00e5 udsving, kan du, afh\u00e6ngigt af hvordan din fortjenstmargen ser ud, opleve en ubehagelig overraskelse, hvis du ikke omhyggeligt holder \u00f8je med vekselkursen.<\/p><p class=\"theme-wp-block gb-responsive-724263-identifier\">Ogs\u00e5 her kan Amazon overtage denne opgave ved hj\u00e6lp af <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202121570?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">international oprettelse af tilbud<\/a><strong> <\/strong>for dig.<\/p><p class=\"theme-wp-block gb-responsive-328213-identifier\">S\u00e5 snart du har defineret nogle prisregler (f.eks. forh\u00f8jelse af priserne med X procent) mellem dit hjemmemarked og de internationale markedspladser, omregner Amazon automatisk priserne til fremmed valuta og justerer dem efter behov.<\/p><p class=\"theme-wp-block gb-responsive-491109-identifier\">Denne automatiske valutaomregning kan ogs\u00e5 deaktiveres, hvis du foretr\u00e6kker at definere priserne selv. I dette tilf\u00e6lde skal du definere separate prisv\u00e6rdier for hvert af dine internationalt solgte produkter og eventuelt ans\u00e6tte en e-handels-feed-manager for bedre effektivitet.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-838848-identifier\"><img decoding=\"async\" width=\"844\" height=\"446\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2.jpeg\" alt=\"Hvordan: S\u00e5dan bruger du Amazon effektivt til at ekspandere internationalt!\" class=\"wp-image-11328\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2-407x215.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2-768x406.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-703802-identifier\"><strong>Misforst\u00e5else #4: Lagerbeholdningen skal synkroniseres oftere ved salg til nye lande<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-733027-identifier\">Bland de n\u00f8je overv\u00e5gede KPI&#8217;er af Amazon st\u00e5r afbestillingsraten f\u00f8r ordrebehandling \u00f8verst p\u00e5 listen. Det internationale salg p\u00e5 nye markedspladser kan betydeligt \u00f8ge kompleksiteten af lagerstyringen: Jo flere salgskanaler du administrerer, desto vigtigere bliver synkroniseringsraten.<\/p><p class=\"theme-wp-block gb-responsive-890100-identifier\">Amazon ser ud til at v\u00e6re opm\u00e6rksom p\u00e5 dette problem og tilbyder forskellige l\u00f8sninger for at im\u00f8dekomme det: Den f\u00f8rste l\u00f8sning er, som angivet ovenfor i #1, at bruge Amazon FBA. Lagerstyringen vil s\u00e5 blive overtaget af Amazon, og du skal ikke l\u00e6ngere bekymre dig om det.<br>Den anden l\u00f8sning \u2013 hvis du foretr\u00e6kker at sende varerne selv \u2013 er at bruge den samme SKU for et produkt i alle lande. Amazon synkroniserer s\u00e5 automatisk lagrene.<\/p><p class=\"theme-wp-block gb-responsive-730569-identifier\">Faktisk er det vigtigt at vide, at SKU-lagrene deles p\u00e5 tv\u00e6rs af alle Amazon-lande inden for en zone, s\u00e5som i EU eller Amerika. Med andre ord, hver gang et produkt s\u00e6lges i et land, reduceres dets lagerbeholdning i alle aktive lande ogs\u00e5.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-742223-identifier\"><strong>Misforst\u00e5else #5: Internationale forretninger er mulige i Europa, men uopn\u00e5elige i Amerika<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-213118-identifier\">At krydse Atlanterhavet lyder sp\u00e6ndende fra turistens synspunkt, men er meget komplekst at h\u00e5ndtere fra et e-handelsperspektiv.<\/p><p class=\"theme-wp-block gb-responsive-190864-identifier\">Mange ekstra barrierer opst\u00e5r p\u00e5 denne rejse uden for Europa: forsendelsestid, importafgift, told, kundernes returneringer.<\/p><p class=\"theme-wp-block gb-responsive-559736-identifier\">Disse nye barrierer kan \u2013 endnu en gang \u2013 overvindes takket v\u00e6re Amazon-markedspladserne.<br>Selv om det m\u00e5ske ikke er \u00e5benlyst ved f\u00f8rste \u00f8jekast: EU- og US-s\u00e6lgerkonti kan synkroniseres med hinanden. Desuden kan du s\u00e5 drage fordel af de samme funktioner, som hvis du brugte &#8220;BIL&#8221; inden for en EU-konto.<\/p><p class=\"theme-wp-block gb-responsive-517098-identifier\">Alt, hvad du skal g\u00f8re, er:<\/p><p class=\"theme-wp-block gb-responsive-725417-identifier\">1) Oprette din US-s\u00e6lgerkonto,<\/p><p class=\"theme-wp-block gb-responsive-827397-identifier\">2) Koble din eksisterende EU-s\u00e6lgerkonto til den nyoprettede US-konto,<\/p><p class=\"theme-wp-block gb-responsive-681003-identifier\">3) Ops\u00e6tte funktionen International oprettelse af tilbud for at synkronisere dine EU-produkter med allerede eksisterende ASIN&#8217;er i USA,<\/p><p class=\"theme-wp-block gb-responsive-211674-identifier\">4) Sende dine varer til et Amazon US-lager.<\/p><p class=\"theme-wp-block gb-responsive-145383-identifier\">Prikken over i&#8217;et: Takket v\u00e6re denne &#8220;Atlantikbro&#8221; er du ikke begr\u00e6nset til USA, men kan ogs\u00e5 operere i Mexico og Canada.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-781314-identifier\"><strong>Misforst\u00e5else #6: Den, der vil s\u00e6lge i udlandet, skal ans\u00e6tte to-sprogede medarbejdere<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-381972-identifier\">Internationalitet g\u00e5r som regel h\u00e5nd i h\u00e5nd med fremmedsprog, is\u00e6r i Europa, hvor 24 forskellige sprog officielt anerkendes af EU-institutionerne.<\/p><p class=\"theme-wp-block gb-responsive-437538-identifier\">Mens der normalt tales engelsk med udenlandske leverand\u00f8rer, kan der ofte kun bruges lokale sprog i kommunikationen med slutbrugerne. Heldigvis er en af de st\u00f8rste fordele ved e-handel, at udvekslingen som regel kan ske via e-mail eller lignende. Den skriftlige kommunikation er meget enkel takket v\u00e6re moderne overs\u00e6ttelsesl\u00f8sninger som DeepL eller Google Translate.<\/p><p class=\"theme-wp-block gb-responsive-258151-identifier\">Husk ogs\u00e5, at n\u00e5r du bruger Amazon FBA, h\u00e5ndteres st\u00f8rstedelen af kundesupporten direkte af Amazon p\u00e5 det lokale sprog.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-366112-identifier\"><strong>Misforst\u00e5else #7: Internationale returneringer er komplicerede<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-763965-identifier\">E-handel bringer mange fordele b\u00e5de for s\u00e6lgere og k\u00f8bere, men hvis ordrer har mangler, kan h\u00e5ndteringen blive meget kompleks, is\u00e6r ved store produkter.<\/p><p class=\"theme-wp-block gb-responsive-678285-identifier\">N\u00e5r man tilf\u00f8jer variablen &#8220;international&#8221; til kundeservice, kan administrationen blive et reelt mareridt, hvis man ikke er godt forberedt.<\/p><p class=\"theme-wp-block gb-responsive-539497-identifier\">S\u00e5fremt du ikke har n\u00e5et en betydelig st\u00f8rrelse og kan ans\u00e6tte flersprogede kundeservice-medarbejdere, er en &#8220;plug-and-play&#8221;-l\u00f8sning igen at bruge Amazon Pan-EU-programmet, som tager sig af b\u00e5de kundeservice og returnering af ordrer.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-136017-identifier\"><img decoding=\"async\" width=\"844\" height=\"446\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3.jpeg\" alt=\"Hvordan: S\u00e5dan bruger du Amazon effektivt til at ekspandere internationalt!\" class=\"wp-image-11333\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3-407x215.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3-768x406.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-525948-identifier\"><strong>Misforst\u00e5else #8: For hvert nyt land skal alt starte forfra<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-86067-identifier\">\u00c5bningen af en virksomhed i et nyt land medf\u00f8rer mange barrierer for nybegyndere, som skal overvindes. Disse barrierer samlet set udg\u00f8r betydelige muligheder omkostninger, der kan forhindre, at nogle nye lande overhovedet bliver overvejet.<\/p><p class=\"theme-wp-block gb-responsive-334931-identifier\">Som vi dog allerede har set, bliver de fleste af disse barrierer overvundet takket v\u00e6re Amazon ved at kombinere FBA og BIL: Du kan s\u00e5 i ro og mag beslutte dig for at ekspandere til nye Amazon-markedspladser og dermed spare dig for de fleste vanskeligheder.<\/p><p class=\"theme-wp-block gb-responsive-511064-identifier\">Hvis du nu er lidt mere selvsikker med hensyn til din internationale e-handelsexpansion og ved, at Amazon kan hj\u00e6lpe dig betydeligt med de fleste operationelle skridt (produkter, priser, logistik, kundesupport), skal du muligvis stadig overveje to sidste aspekter: For det f\u00f8rste de administrative og skattem\u00e6ssige erkl\u00e6ringer, der skal udf\u00f8res, herunder den meget aktuelle <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=CELEX%3A02017L2455-20200818\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">momsdirektiv 2017\/2455<\/a>, og for det andet, hvordan du administrerer produkter, priser og lager for din hjemlige Amazon-konto, som derefter kan bruges som kilde til den internationale ekspansion.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-964757-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140806\/Signature-Charles-dessin.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Dette er et g\u00e6steindl\u00e6g fra<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Charles Barat, CPO og medstifter af BeezUP<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>BeezUP er en platform til datastyring inden for e-handel og h\u00e5ndterer udfordringerne for handlende, m\u00e6rker og digitale bureauer vedr\u00f8rende rentabilitet, automatisering og internationalisering.<\/p><p><a href=\"https:\/\/www.beezup.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Klik her<\/a> for at l\u00e6re mere.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-179244-identifier has-small-font-size\">Billedkreditter i r\u00e6kkef\u00f8lge af billeder: \u00a9 Brian Jackson \u2013 stock.adobe.com \/ @ tampatra \u2013 stock.adobe.com \/ @motortion \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E-handel er mere end nogensinde blevet et &#8220;sted&#8221; for verdenshandelen: S\u00e6lgere og k\u00f8bere kan nu v\u00e6re lige s\u00e5 godt direkte naboer, som de kan befinde sig i modst\u00e5ende byer p\u00e5 kloden. Som s\u00e6lger er dette internationale salgspotentiale enormt, men det kan stadig vise sig at v\u00e6re komplekst og risikabelt. Faktisk bliver det gang p\u00e5 gang<\/p>\n","protected":false},"author":6,"featured_media":11324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[651,660],"tags":[],"class_list":["post-112968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saelge-paa-amazon","category-tips-tricks-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to successfully use Amazon to expand internationally<\/title>\n<meta name=\"description\" content=\"Ikke endnu internationalt? Hvorfor? 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