{"id":113022,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/e-handels-ekspert-jens-armbrecht-i-et-interview-fordelene-ved-amazons-leverandorprogram\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"e-handels-ekspert-jens-armbrecht-i-et-interview-fordelene-ved-amazons-leverandorprogram","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/e-handels-ekspert-jens-armbrecht-i-et-interview-fordelene-ved-amazons-leverandorprogram\/","title":{"rendered":"E-handels ekspert Jens Armbrecht i et interview: Fordelene ved Amazons leverand\u00f8rprogram"},"content":{"rendered":"

Amazon-handlere kan ikke kun s\u00e6lge deres varer som s\u00e6lger, men ogs\u00e5 som leverand\u00f8r<\/a>. Det betyder, at de ikke s\u00e6lger direkte til slutkunderne, men bliver leverand\u00f8r til Amazon. Der opst\u00e5r en klassisk B2B-forretning med onlinegiganten. <\/p>

I mange fora findes der dog vrede leverand\u00f8rer, der rapporterer om vanskeligheder med programmet. Desuden ser det ud til, at flere og flere indhold, der oprindeligt var forbeholdt leverand\u00f8rer, bliver \u00e5bnet for s\u00e6lgere. Hvor ligger fordelene ved leverand\u00f8rprogrammet?<\/p>

Den online gigant holder sig ret tilbageholdende med informationer omkring programmet. Kun i Vendor-Central f\u00e5r handlende mere at vide. For dette er en registrering som leverand\u00f8r n\u00f8dvendig<\/p>

Derfor har vi talt med Jens Armbrecht, e-handelsekspert og grundl\u00e6gger af Shopvires<\/a>, om fordelene ved leverand\u00f8rprogrammet.<\/p>

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Jens Armbrecht<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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E-handelseksperten og grundl\u00e6ggeren af Shopvires har v\u00e6ret aktiv i onlinehandel i 17 \u00e5r og besk\u00e6ftiger sig passioneret med opbygning og udvikling af virksomheder. Med Shopvires r\u00e5dgiver han virksomheder om sp\u00f8rgsm\u00e5l vedr\u00f8rende e-handel. En stor del af forretningen er r\u00e5dgivning af allerede registrerede og kommende leverand\u00f8rer.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: Det virker som om, at Seller Central og Vendor Central n\u00e6rmer sig hinanden. Hvilke fordele ser De i leverand\u00f8rprogrammet i forhold til Seller Central?<\/strong><\/p>

Jens Armbrecht: \u201eF\u00f8rst skal man have for \u00f8je, hvem leverand\u00f8rprogrammet egentlig er beregnet til. De fleste leverand\u00f8rer er producenter af produkter, som de s\u00e6lger direkte til Amazon.
Selvom s\u00e6lgere og leverand\u00f8rer i stigende grad n\u00e6rmer sig hinanden i forhold til “funktionsomfanget”, som for eksempel A+ indhold, vil leverand\u00f8rprogrammet stadig v\u00e6re attraktivt for producenter.
Der er ogs\u00e5 en helt simpel grund til dette: Mange st\u00f8rre producenter kan eller vil af forskellige grunde ikke s\u00e6lge direkte til slutkunder og har derfor brug for nogen som Amazon.<\/p>

SELLERLOGIC: Hvem ville du anbefale at skifte fra s\u00e6lger til leverand\u00f8r? Ville du ogs\u00e5 anbefale nogle leverand\u00f8rer at skifte til s\u00e6lgerprogrammet?<\/strong><\/p>

Jens Armbrecht: \u201eS\u00e5 generelt kan man ikke svare p\u00e5 det. I de fleste tilf\u00e6lde giver en hybridstrategi mere mening, alts\u00e5 at v\u00e6re b\u00e5de leverand\u00f8r og s\u00e6lger.
Her skal man dog v\u00e6re meget klar over, hvad man p\u00e5 den ene side vil, og hvad man p\u00e5 den anden side selv kan.\u201d<\/p>

SELLERLOGIC: I mange fora er der klager over, at omkostningerne ved leverand\u00f8rprogrammet er meget uigennemsigtige, som for eksempel reklameomkostningerne. Kender du til denne problematik? Hvad ville du r\u00e5de de ber\u00f8rte til?<\/strong><\/p>

Jens Armbrecht: \u201eJa, jeg h\u00f8rer det faktisk ogs\u00e5 af og til. Uigennemsigtigt er det dog p\u00e5 ingen m\u00e5de. Et kig ind i Vendor Central, og man kan se, hvorfor man har betalt hvilken “b\u00f8de”.
Sikkert er der ogs\u00e5 reelle udfordringer som for eksempel SIOC-programmet – men 90% ligger det dog hos leverand\u00f8ren, da denne ikke har styr p\u00e5 sine processer.<\/p>

SIOC er en metode, som Amazon bruger til at pakke varer til kunden. Her s\u00f8rger onlinegiganten for at producere s\u00e5 lidt emballagespild som muligt.<\/span><\/p><\/blockquote>

Amazon’s krav er meget h\u00f8je, men det ved enhver leverand\u00f8r p\u00e5 forh\u00e5nd – i det mindste hvis man har gjort sig ordentligt bekendt med det og ikke kun har haft dollar-tegn i \u00f8jnene.
Et klart r\u00e5d: Alle b\u00f8r f\u00e5 ekstern r\u00e5dgivning p\u00e5 forh\u00e5nd, for eksempel fra os, for at f\u00e5 en neutral vurdering af, om man overhovedet kan opfylde kravene, s\u00e5 projektet ikke bliver en bundl\u00f8s afgrund.\u201d<\/p>

SELLERLOGIC: For et par \u00e5r siden var et af argumenterne for Vendor Central adgangen til de udvidede annonceformater som A+ indhold og Amazon Vine. Disse er dog nu ogs\u00e5 tilg\u00e6ngelige for s\u00e6lgere. Er det stadig v\u00e6rd at have en leverand\u00f8rstatus?<\/strong><\/p>

Jens Armbrecht: \u201eJa, da is\u00e6r st\u00f8rre producenter slet ikke har mulighed for at sende en vare med en faktura til en slutkunde, vil man her fortsat have brug for leverand\u00f8rprogrammet.
Alle producenter \/ leverand\u00f8rer b\u00f8r dog grundl\u00e6ggende overveje dette eller stille sig anderledes, for at v\u00e6re mere agile og ikke v\u00e6re s\u00e5 afh\u00e6ngige af en enkelt kunde (hvad andet er Amazon i leverand\u00f8rprogrammet jo ikke). Ogs\u00e5 her st\u00f8tter vi meget gerne og fremh\u00e6ver de relevante fordele og ulemper.\u201d<\/p>

\"E-handelsekspert<\/figure><\/div>

SELLERLOGIC: En anden fordel, der n\u00e6vnes i mange blogindl\u00e6g, er, at leverand\u00f8rer ikke l\u00e6ngere skal bekymre sig om logistik og kundesupport. Denne fordel har dog ogs\u00e5 FBA-s\u00e6lgere. Hvordan adskiller systemerne sig i denne henseende?<\/strong><\/p>

Jens Armbrecht: \u201eDet er ikke s\u00e5 enkelt at sammenligne. Ja, grundl\u00e6ggende tager Amazon (i et vist omfang) kundesupporten, n\u00e5r man bruger FBA.
Dog skal der skrives en faktura for hver ordre. Det kan selvf\u00f8lgelig ogs\u00e5 g\u00f8res gennem Amazon nu, men is\u00e6r st\u00f8rre producenter har et problem med det.
Hvis en leverand\u00f8rkontrakt er fornuftigt forhandlet, er der desuden ingen returneringer, s\u00e5 det er endnu et punkt, som jeg som producent ikke skal bekymre mig om.
Et leverand\u00f8rforretning kan v\u00e6re en helt klassisk B2B-forretning, selvom der bestemt er nogle faldgruber.\u201d<\/p>

SELLERLOGIC: Er der annonceret yderligere fordele for leverand\u00f8rer, som forbliver forbeholdt dem og ikke \u00e5bnes for s\u00e6lgere?<\/strong><\/p>

Jens Armbrecht: \u201eEn, to ting har jeg faktisk allerede h\u00f8rt, men jeg m\u00e5 ikke sige noget om det endnu.\u201d<\/p>

SELLERLOGIC: Mange tak!<\/strong><\/p>

Bildnachweise i r\u00e6kkef\u00f8lge af billeder: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Amazon-handlere kan ikke kun s\u00e6lge deres varer som s\u00e6lger, men ogs\u00e5 som leverand\u00f8r. Det betyder, at de ikke s\u00e6lger direkte til slutkunderne, men bliver leverand\u00f8r til Amazon. Der opst\u00e5r en klassisk B2B-forretning med onlinegiganten. I mange fora findes der dog vrede leverand\u00f8rer, der rapporterer om vanskeligheder med programmet. Desuden ser det ud til, at flere<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[660],"tags":[],"class_list":["post-113022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-2"],"yoast_head":"\nE-handelsekspert Jens Armbrecht i interview: Fordelene ved leverand\u00f8rprogrammet<\/title>\n<meta name=\"description\" content=\"Er Amazons leverand\u00f8rprogram det v\u00e6rd? 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