{"id":113103,"date":"2020-01-07T21:27:00","date_gmt":"2020-01-07T21:27:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hvordan-man-forbedrer-sin-rangering-med-det-rigtige-amazon-nogleords-vaerktoj\/"},"modified":"2020-01-07T21:27:00","modified_gmt":"2020-01-07T21:27:00","slug":"hvordan-man-forbedrer-sin-rangering-med-det-rigtige-amazon-nogleords-vaerktoj","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/hvordan-man-forbedrer-sin-rangering-med-det-rigtige-amazon-nogleords-vaerktoj\/","title":{"rendered":"Hvordan man forbedrer sin rangering med det rigtige Amazon n\u00f8gleords v\u00e6rkt\u00f8j!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-426552-identifier\"><em>SEO<\/em> &#8211; det lyder for de fleste f\u00f8rst og fremmest som Google. Men ogs\u00e5 Amazon-forhandlere b\u00f8r besk\u00e6ftige sig med emnet s\u00f8gemaskineoptimering og bruge et Amazon-n\u00f8gleords v\u00e6rkt\u00f8j til at unders\u00f8ge relevante s\u00f8geord, for udover <a href=\"\/da\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">gevinsten af Buy Box<\/a> er rangeringen inden for s\u00f8geresultaterne af afg\u00f8rende betydning for at tiltr\u00e6kke brugere og generere k\u00f8b. Ingen tjekker trods alt side 2 af s\u00f8geresultaterne. Faktisk klikker den almindelige bruger med h\u00f8j sandsynlighed p\u00e5 et af de f\u00f8rste tre produkter eller pr\u00e6ciserer endda n\u00f8gleordet og gentager sin s\u00f8gning. <\/p><p class=\"theme-wp-block gb-responsive-749253-identifier\">Udbydere, der ikke findes blandt de f\u00f8rste resultater, har derfor n\u00e6ppe chancer for et k\u00f8b. A og O er her en grundig optimering:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-421098-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-408303-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produkter skal rangere for de rigtige n\u00f8gleord.<\/strong> For det hj\u00e6lper ingen, hvis gr\u00f8nne badesandaler rangerer under \u201elilla gummist\u00f8vler\u201d, heller ikke som det f\u00f8rste resultat.<\/li><li class=\"theme-wp-block gb-responsive-249329-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produkter skal rangere s\u00e5 h\u00f8jt som muligt.<\/strong> Jo l\u00e6ngere tilbage forhandleren dukker op med sin artikel, desto mindre er sandsynligheden for, at produktet overhovedet f\u00e5r opm\u00e6rksomhed.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-960585-identifier\">Hvilke s\u00f8geord brugere indtaster p\u00e5 Amazon, er dog ikke altid direkte synligt. Forhandlere b\u00f8r derfor ikke kun stole p\u00e5 deres intuition, men ogs\u00e5 bruge et passende Amazon-n\u00f8gleords v\u00e6rkt\u00f8j til at unders\u00f8ge. Kun da er en effektiv, datadrevet rangforbedring mulig. I denne artikel pr\u00e6senterer vi fem v\u00e6rkt\u00f8jer til en succesfuld Amazon-n\u00f8gleordsunders\u00f8gelse, ser p\u00e5 yderligere strategier for at identificere relevante s\u00f8geord for Amazon og ser p\u00e5, hvor forhandlere overhovedet kan indtaste n\u00f8gleord.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tStart din rejse fra s\u00e6lger til bestseller &#8211; med SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tF\u00e5 en gratis pr\u00f8veperiode i dag og se, hvordan de rigtige tjenester kan tage dig fra at v\u00e6re god til at v\u00e6re den BEDSTE. Vent ikke. Handl nu\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Start nu<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-389411-identifier\">5 v\u00e6rkt\u00f8jer til den perfekte Amazon-n\u00f8gleordsanalyse<\/h2><p class=\"theme-wp-block gb-responsive-651988-identifier\">N\u00f8gleord er f\u00f8den for s\u00f8gemaskinerne. Komplicerede beregninger af algoritmen tildeler de resultater, der med den h\u00f8jeste sandsynlighed opfylder brugerens intention, til s\u00f8geforesp\u00f8rgslen. I mods\u00e6tning til Google fors\u00f8ger Amazon dog prim\u00e6rt at genkende brugerens k\u00f8bsintention. Derfor ville det v\u00e6re forkert at bruge de samme SEO-n\u00f8gleord p\u00e5 Amazon som p\u00e5 Google. Desuden bruger hver af de to virksomheder sin egen algoritme med egne parametre, og mens Google scanner hele internettet, gennemg\u00e5r Amazon kun dataene fra sin egen platform.<\/p><p class=\"theme-wp-block gb-responsive-37383-identifier\">Derudover bruger de fleste onlinek\u00f8bere Amazon til at s\u00f8ge efter produkter, og de henvender sig normalt til s\u00f8gningen med en konkret k\u00f8bsintention. Derfor b\u00f8r s\u00e6lgere skr\u00e6ddersy n\u00f8gleordsanalysen specifikt til Amazon og ogs\u00e5 <a href=\"\/da\/blog\/mit-diesen-6-amazon-analyse-tools-sparst-du-zeit-geld-und-nerven\/\" target=\"_blank\" rel=\"noreferrer noopener\">bruge de relevante v\u00e6rkt\u00f8jer<\/a> for at opn\u00e5 optimale unders\u00f8gelser. <\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-42262-identifier\">Sistrix: Amazon-n\u00f8gleords v\u00e6rkt\u00f8j &#8211; gratis og frit tilg\u00e6ngeligt<\/h3><div class=\"wp-block-image is-style-default gb-responsive-391751-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"\/da\/sistrix-keyword-tool-2\/\"><img decoding=\"async\" width=\"844\" height=\"481\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool.png\" alt=\"Amazon N\u00f8gleordsanalyse fra Sistrix\" class=\"wp-image-2738\" style=\"width:233px;height:133px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool-407x232.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool-768x438.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/sistrix-keyword-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-139917-identifier\">AMZ-v\u00e6rkt\u00f8jerne fra <a href=\"https:\/\/www.sistrix.de\/kostenlose-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sistrix<\/a> omfatter blandt andet muligheden for n\u00f8gleordsunders\u00f8gelse. V\u00e6rkt\u00f8jet gennemg\u00e5r en egen database, der er fodret med forskellige kilder \u2013 ogs\u00e5 med \u00e6gte brugerdata. Desuden lover Sistrix at v\u00e6re altid opdateret, da rang- og n\u00f8gleordsdata delvist opdateres dagligt og ugentligt, men mindst m\u00e5nedligt. Den, der ikke har en konto, kan stille op til ti s\u00f8geforesp\u00f8rgsler dagligt og f\u00e5r derefter vist passende yderligere AMZ-n\u00f8gleord. Med en konto er brugen endda gratis uden begr\u00e6nsning.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-364768-identifier\">ShopDoc: Amazon-n\u00f8gleordsunders\u00f8gelsesv\u00e6rkt\u00f8j med konto<\/h3><div class=\"wp-block-image is-style-default gb-responsive-152420-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"\/da\/shop-doc-keyword-tool-2\/\"><img decoding=\"async\" width=\"844\" height=\"474\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool.png\" alt=\"S\u00e5dan forbedrer du din rangering med det rigtige Amazon-n\u00f8gleords v\u00e6rkt\u00f8j!\" class=\"wp-image-2734\" style=\"width:259px;height:146px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool-768x431.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142814\/shop-doc-keyword-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-954719-identifier\">En anden mulighed for at starte n\u00f8gleords\u00f8gningen for Amazon er <a href=\"https:\/\/www.shopdoc-tools.de\/shopdoc-keyfinder\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyfinder fra ShopDoc<\/a>. Selvom denne f\u00f8rst er tilg\u00e6ngelig efter oprettelsen af en gratis konto, tilbyder softwaren dog nogle interessante filtermuligheder. For eksempel kan brugeren bestemme, om det s\u00f8gte n\u00f8gleord skal v\u00e6re i starten, slutningen eller blot generelt indeholdt. Den maksimale antal termer kan ogs\u00e5 indstilles. Desuden kan resultaterne filtreres efter Amazon-suggests for at f\u00e5 s\u00e5 relevante s\u00f8geord som muligt. Ogs\u00e5 n\u00f8gleord, som der endnu ikke k\u00f8rer nogen PPC-kampagne for, kan s\u00f8ges.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-577305-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-73433-identifier\">Hvad er Amazon-Suggests? Amazon-Suggests er forslagene fra autoudfyldningen af s\u00f8gefunktionen hos onlinegiganten. De vises, s\u00e5 snart der indtastes ord eller blot bogstaver i s\u00f8gefeltet, og best\u00e5r af de mest s\u00f8gte termer.<\/p><\/blockquote><div class=\"wp-block-image is-style-default gb-responsive-199229-identifier desktop-align-left xl-align-left lg-align-left md-align-left sm-align-left\"><figure class=\"theme-wp-block alignleft size-large is-resized\"><a href=\"\/da\/keywordtool-io-2\/\"><img decoding=\"async\" width=\"844\" height=\"623\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io.png\" alt=\"S\u00e5dan forbedrer du din rangering med det rigtige Amazon-n\u00f8gleords v\u00e6rkt\u00f8j!\" class=\"wp-image-2730\" style=\"width:230px;height:170px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io-407x300.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io-768x567.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142815\/keywordtool-io.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-833073-identifier\">Keywordtool.io: Gratis, men mindre omfattende<\/h3><p class=\"theme-wp-block gb-responsive-889930-identifier\">Udover Google eller Ebay kan der ogs\u00e5 findes s\u00f8geord specifikt fra Amazon p\u00e5 <a href=\"https:\/\/keywordtool.io\/amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">keywordtool.io<\/a>. N\u00f8gleordsanalysen her er dog mindre omfattende end hos ShopDoc eller Sistrix og inkluderer i gratisversionen ikke estimerede s\u00f8gevolumener for Amazon. Fordelen: Sammenligningen med Google-, Ebay- eller Instagram-n\u00f8gleord er hurtig og nem at lave, da de relevante s\u00f8gefelter kun er et klik v\u00e6k. I feltet \u201enegative n\u00f8gleord\u201d kan der desuden udelukkes s\u00e5danne, som Amazon-n\u00f8gleords v\u00e6rkt\u00f8jet ikke skal tage med i resultatlisten.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-460779-identifier\">Keyword-Tool-Dominator (KTD) for Amazon &#8211; landspecifik s\u00f8gning<\/h3><p class=\"theme-wp-block gb-responsive-955467-identifier\">Denne <a href=\"https:\/\/www.keywordtooldominator.com\/amazon-keyword-tool\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">n\u00f8gleordsanalyse-software<\/a> er is\u00e6r interessant for forhandlere, der opererer p\u00e5 forskellige markeder og \u00f8nsker at tilpasse deres n\u00f8gleordsoptimering afh\u00e6ngigt af land, da KTD g\u00f8r det muligt kun at tage h\u00f8jde for Amazon Tyskland eller Amazon UK. Desuden kan der ogs\u00e5 s\u00f8ges efter produktnavne, og der kan sammens\u00e6ttes en egen liste ud fra resultaterne. Dog er der kun mulighed for tre gratis s\u00f8gninger pr. dag.<\/p><div class=\"wp-block-image is-style-default gb-responsive-774555-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"\/da\/keyword-tool-dominator-amazon-2\/\"><img decoding=\"async\" width=\"844\" height=\"763\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon.png\" alt=\"Keyword Tool Dominator for Amazon\" class=\"wp-image-2726\" style=\"width:211px;height:191px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon-407x368.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon-768x694.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/keyword-tool-dominator-amazon.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-764842-identifier\">Strategier for Amazon uden n\u00f8gleords v\u00e6rkt\u00f8j: S\u00e5dan finder du flere relevante s\u00f8geord!<\/h2><p class=\"theme-wp-block gb-responsive-462845-identifier\">N\u00f8gleordsanalysen ved hj\u00e6lp af v\u00e6rkt\u00f8j er dog ikke den eneste mulighed for Amazon-forhandlere til at forbedre deres rangering. Software er bestemt det vigtigste v\u00e6rkt\u00f8j &#8211; men dette kan suppleres fornuftigt med andre strategier og dermed optimere resultatet.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-727215-identifier\">\u2192 T\u00e6nk selv<\/h3><p class=\"theme-wp-block gb-responsive-546693-identifier\">Is\u00e6r ved <a href=\"\/da\/blog\/private-label-oder-handelsware\/\" target=\"_blank\" rel=\"noreferrer noopener\">Private Label<\/a>-produkter g\u00e6lder: Som s\u00e6lger kender du stadig dit produkt bedst! G\u00f8r dig klart, hvilke unikke salgsargumenter du kan bringe i spil, og overvej &#8211; eventuelt ogs\u00e5 med dit team &#8211; hvilke n\u00f8gleord der ville give mening at bruge, selvom Amazon-n\u00f8gleords v\u00e6rkt\u00f8jet m\u00e5ske ikke har givet dem direkte. Tjek disse termer med det analysev\u00e6rkt\u00f8j, du v\u00e6lger, og g\u00f8r dig klart, hvem din m\u00e5lgruppe er, og hvordan de sandsynligvis s\u00f8ger efter et produkt.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-931921-identifier\">\u2192 Brug Amazon-Suggest<\/h3><p class=\"theme-wp-block gb-responsive-122779-identifier\">Hvad det til backend designede n\u00f8gleords v\u00e6rkt\u00f8j kan, kan forhandlere i mindre omfang ogs\u00e5 g\u00f8re manuelt. S\u00e5 snart Amazon-brugeren har indtastet et s\u00f8geord i inputfeltet, foresl\u00e5r autoudfyldningen yderligere passende n\u00f8gleord &#8211; nemlig dem, der oftest er blevet s\u00f8gt i kombination med det indtastede ord. Denne funktion kan forhandlere udnytte og eksempelvis g\u00e5 gennem alfabetet efter skemaet \u201eN\u00f8gleord + a\u201d, \u201eN\u00f8gleord + b\u201d osv. for at finde de mest almindelige kombinationer. Ofte udf\u00f8rer Amazon-n\u00f8gleords v\u00e6rkt\u00f8jet allerede denne analyse.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-687399-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-274319-identifier\">S\u00f8gevolumener: En velbevaret hemmelighed? Ja!<br> Mange, men ikke alle Amazon-n\u00f8gleords v\u00e6rkt\u00f8jer angiver ogs\u00e5 s\u00f8gevolumen for de enkelte n\u00f8gleord. Dette drejer sig dog kun om estimerede oplysninger, da Amazon i mods\u00e6tning til Google holder s\u00f8gevolumenet for n\u00f8gleord hemmeligt. Gennem autoudfyldningen kan man dog i det mindste ret p\u00e5lideligt identificere de n\u00f8gleord med de h\u00f8jeste s\u00f8gevolumener.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-122715-identifier\">\u2192 Inkluder dagligdags sprog og synonymer<\/h3><p class=\"theme-wp-block gb-responsive-797590-identifier\">Is\u00e6r det tysktalende marked er ikke ligefrem fattigt p\u00e5 dagligdags og dialektale udtryk med indflydelser fra \u00f8strigske og schweiziske omr\u00e5der. Som forhandler har man dog sj\u00e6ldent et overblik over alle synonymer til et n\u00f8gleord. Databaser som <a href=\"https:\/\/www.openthesaurus.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">openthesaurus.de<\/a> kan give vigtige indikationer p\u00e5, hvilke andre termer der kan v\u00e6re relevante. For n\u00f8gleordet \u201eFernseher\u201d foresl\u00e5r thesaurusen for eksempel ogs\u00e5 nogle andre ord som TV eller Patschenkino (\u00f8sterr.).<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-322408-identifier\">\u2192 Overv\u00e5g konkurrenter og n\u00f8gleord<\/h3><p class=\"theme-wp-block gb-responsive-964673-identifier\">Dette er ogs\u00e5 en funktion, der ofte allerede er inkluderet i et godt Amazon-n\u00f8gleords v\u00e6rkt\u00f8j. Alligevel kan det v\u00e6re v\u00e6rdifuldt at holde \u00f8je med konkurrenternes produktsider. Hvilke n\u00f8gleord optr\u00e6der i titlen og produktinformationen, og hvilke andre varer k\u00f8bte kunder, efter at de havde set et bestemt produkt? P\u00e5 denne m\u00e5de kan forhandlere f\u00e5 en god fornemmelse af, hvilken s\u00f8geintention kunden har med et n\u00f8gleord, og hvordan konkurrenterne im\u00f8dekommer denne intention. Ogs\u00e5 interessant: Hvilke n\u00f8gleord k\u00f8rer konkurrenternes PPC-kampagner p\u00e5?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-80964-identifier\">Alle n\u00f8gleord samlet? Disse felter er tilg\u00e6ngelige!<\/h2><figure class=\"theme-wp-block wp-block-image size-large is-style-default gb-responsive-76174-identifier\"><img decoding=\"async\" width=\"844\" height=\"283\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen.jpeg\" alt=\"I disse felter p\u00e5 Amazon kan n\u00f8gleord indtastes.\" class=\"wp-image-2722\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen-407x136.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen-768x258.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142816\/amazon-keywords-eintragen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-124986-identifier\">Forhandlere kan bruge forskellige inputfelter til at integrere resultaterne af deres n\u00f8gleordsunders\u00f8gelse med Amazon-n\u00f8gleords v\u00e6rkt\u00f8jet:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-403685-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-600384-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produkttitel<\/strong>: I dette felt h\u00f8rer de vigtigste n\u00f8gleord med den h\u00f8jeste relevans. Hvilke n\u00f8gleord skal produktet bestemt findes under?<\/li><li class=\"theme-wp-block gb-responsive-189368-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Bulletpoints<\/strong>: Disse rangerer med hensyn til deres vigtighed for algoritmen som nummer to. Hvilke salgsargumenter findes der? Her g\u00e6lder det om at formulere pr\u00e6cist og kortfattet.<\/li><li class=\"theme-wp-block gb-responsive-573847-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produktbeskrivelse<\/strong>: I dette felt har s\u00e6lgere mest plads og kan ogs\u00e5 inkludere n\u00f8gleord med lavere relevans.<\/li><li class=\"theme-wp-block gb-responsive-490343-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Backend<\/strong>: I Seller Central kan flere n\u00f8gleord indtastes under \u201eGenerelle n\u00f8gleord\u201d. Her opfattes hele feltet af Amazon som en s\u00e6tning &#8211; kommaer, andre tegns\u00e6tninger eller gentagelser er ikke n\u00f8dvendige.<\/li><\/ol><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-201230-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-971779-identifier\"><strong>Advarsel!<\/strong> Tidligere har Amazon begr\u00e6nset backend-n\u00f8gleord til 250 bytes. Siden en opdatering i august 2018 er tegnene blevet begr\u00e6nset til i alt 249 bytes pr. felt. Handlere b\u00f8r absolut overholde denne v\u00e6rdi, ellers ignorerer algoritmen muligvis hele backend-n\u00f8gleordene. Den tilladte l\u00e6ngde kan dog variere afh\u00e6ngigt af produktkategorien. Den, der vil sikre sig, at titler og lignende vises fuldt ud og uden problemer kan findes i s\u00f8gningen, b\u00f8r bedst f\u00f8lge Amazons styleguides.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-641802-identifier\">Afh\u00e6ngigt af produktkategorien kan der komme yderligere indtastningsfelter. De s\u00e5kaldte m\u00e5lgruppe-n\u00f8gleord hj\u00e6lper Amazon for eksempel med at bestemme m\u00e5lgruppen. Grundl\u00e6ggende b\u00f8r handlere ogs\u00e5 bruge disse felter for at g\u00f8re det s\u00e5 nemt som muligt for algoritmen.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-148272-identifier\">Konklusion: Fra v\u00e6rkt\u00f8jet til rangeringen<\/h2><p class=\"theme-wp-block gb-responsive-804603-identifier\">For at s\u00e6lge succesfuldt som handler p\u00e5 online-markedspladsen er et passende Amazon-n\u00f8gleordsv\u00e6rkt\u00f8j uundg\u00e5eligt. Udover n\u00f8gleordsoptimering eller -forskning kan yderligere funktioner som en ASIN-analyse ogs\u00e5 v\u00e6re nyttige. P\u00e5 trods af al den automatiserede teknologi b\u00f8r s\u00e6lgere dog altid reflektere over, hvilke n\u00f8gleord der faktisk er fornuftige at anvende, og hvilke der er v\u00e6rd at investere i en PPC-kampagne. I tvivlstilf\u00e6lde b\u00f8r man manuelt s\u00f8ge efter passende s\u00f8geord. S\u00f8geintentionen hos potentielle k\u00f8bere og konkurrenceplaceringen kan fungere som retningslinjer.<\/p><p class=\"theme-wp-block gb-responsive-459405-identifier\">De vigtigste n\u00f8gleord h\u00f8rer hjemme i produkttitlen og bulletpoints, mindre relevante finder plads i produktbeskrivelsen. I backend er det afg\u00f8rende at angive yderligere vigtige n\u00f8gleord uden at overskride det maksimale antal tegn eller gentage n\u00f8gleord, der allerede er brugt i frontend. Gentagelser eller tegns\u00e6tning er ikke n\u00f8dvendige.<\/p><p class=\"theme-wp-block gb-responsive-906905-identifier has-small-font-size\">Billedkilder i r\u00e6kkef\u00f8lge efter billederne: \u00a9 Bits and Splits \u2013 stock.adobe.com \/ Screenshot @ Sistrix \/ Screenshot @ ShopDoc \/ Screenshot @ Keywordtool.io \/ Screenshot @ KTD \/ \u00a9 Aleksei \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO &#8211; det lyder for de fleste f\u00f8rst og fremmest som Google. Men ogs\u00e5 Amazon-forhandlere b\u00f8r besk\u00e6ftige sig med emnet s\u00f8gemaskineoptimering og bruge et Amazon-n\u00f8gleords v\u00e6rkt\u00f8j til at unders\u00f8ge relevante s\u00f8geord, for udover gevinsten af Buy Box er rangeringen inden for s\u00f8geresultaterne af afg\u00f8rende betydning for at tiltr\u00e6kke brugere og generere k\u00f8b. Ingen tjekker trods<\/p>\n","protected":false},"author":3,"featured_media":2718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[657],"tags":[],"class_list":["post-113103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-paa-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De bedste Amazon n\u00f8gleordsv\u00e6rkt\u00f8jer: 5 v\u00e6rkt\u00f8jer til s\u00e6lgere<\/title>\n<meta name=\"description\" content=\"Uden et Amazon n\u00f8gleordsv\u00e6rkt\u00f8j er der ingen god optimering af lister. 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