{"id":113112,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-og-margin-bliver-20-af-alle-produkter-solgt-pa-amazon-solgt-med-tab\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-og-margin-bliver-20-af-alle-produkter-solgt-pa-amazon-solgt-med-tab","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/amazon-fba-og-margin-bliver-20-af-alle-produkter-solgt-pa-amazon-solgt-med-tab\/","title":{"rendered":"Amazon FBA og margin: Bliver 20% af alle produkter solgt p\u00e5 Amazon solgt med tab?"},"content":{"rendered":"

P\u00e5 grund af den konstant stigende konkurrence opst\u00e5r der et enormt priskrig p\u00e5 Amazon. En st\u00f8rre s\u00e6lger med ca. 44.000 produkter har alene i Tyskland n\u00e6sten 1 million pris\u00e6ndringer inden for 24 timer. S\u00e6lgere, der ikke driver repricing, har n\u00e6sten ingen chance for at tilpasse sig den hurtigt skiftende markedssituation p\u00e5 Amazon eller overv\u00e5ge salgsnumrene for produkterne og reagere korrekt p\u00e5 dem.<\/p>

\"Amazon<\/figure><\/div>

Amazon FBA: Beregn marginen<\/h2>

Vi ville vide, hvad en Amazon-s\u00e6lger i lyset af den ovenfor n\u00e6vnte kompleksitet i gennemsnit tjener efter fradrag af alle omkostninger p\u00e5 Amazon. Til evalueringen har vi set p\u00e5 583.891 produkter p\u00e5 tv\u00e6rs af brancher. Beregningen af nettomarginen i % foretages med f\u00f8lgende formel:<\/p>

(Salgspris + forsendelsesomkostninger \u2013 Amazon-gebyr \u2013 moms \u2013 forsendelsesomkostninger \u2013 indk\u00f8bspris)<\/em><\/strong><\/p>

<\/hr>

Indk\u00f8bspris<\/em><\/strong><\/p><\/div>

= Margin i %<\/em><\/strong><\/p><\/div><\/div>

\"Hvilken<\/figure><\/div>

Den gennemsnitlige nettomargin for en Amazon-s\u00e6lger ligger p\u00e5 12,5% for 80% af de udbudte produkter. 20% af produkterne s\u00e6lges med tab. De fleste af de udbudte produkter handles med en margin p\u00e5 10-75%. Ved f\u00f8rste \u00f8jekast er andelen af produkter med en negativ margin p\u00e5 20,15% meget stor.<\/p>

\u00c5rsager til negative marginer<\/h3>

N\u00e5r man ser n\u00e6rmere p\u00e5 disse produkter, er der som regel tre grunde til det.<\/p>

  1. Produktet s\u00e6lger d\u00e5rligt eller skal afs\u00e6ttes for at skabe likviditet.<\/li>
  2. Det drejer sig om en ny produktliste, der oprettes til produktlanceringen med en kampagnepris for at generere s\u00e5 mange ordrer som muligt p\u00e5 kort tid og dermed hurtigt stige i Amazon-rangeringen.<\/li>
  3. Salgsprisen er simpelthen forkert beregnet.<\/li><\/ol><\/div>

    Overv\u00e5gning af rentabiliteten med et profitdashboard<\/h2>

    Produktmarginer har en direkte indflydelse p\u00e5 den samlede rentabilitet af en Amazon-forretning. Derfor b\u00f8r hver Amazon-s\u00e6lger regelm\u00e6ssigt analysere relevante produktdata og holde \u00f8je med vigtige n\u00f8gletal for at reagere rettidigt p\u00e5 negative udviklinger<\/p>

    Som bekendt er dataanalyser komplekse og kr\u00e6ver en stor tidsm\u00e6ssig indsats. Netop der griber SELLERLOGIC Business Analytics<\/a> ind for Amazon-handlere: Det pr\u00e6senterer komplekse data om ydeevnen af produkter, Amazon-konti og -markeder p\u00e5 en overskuelig m\u00e5de. <\/p>

    Med SELLERLOGIC Business Analytics kan du identificere ul\u00f8nsomme produkter og iv\u00e6rks\u00e6tte de n\u00f8dvendige skridt for at opretholde rentabiliteten af din Amazon-forretning. Detaljerede omkostnings- og gevinstoversigter hj\u00e6lper desuden med at tr\u00e6ffe datadrevne beslutninger, som for eksempel kan omfatte en omkostningsoptimering eller endda fjernelse af ber\u00f8rte produkter fra sortimentet.<\/p>

    Konklusion<\/h2>

    Hos nye kunder oplever vi ofte, at deres salgspriser er forkert beregnet. Store s\u00e6lgere har meget sv\u00e6rt ved at overv\u00e5ge produkter med forskellige salgsprovisioner p\u00e5 forskellige markeder og tilpasse sig markedsforholdene i tide. Sm\u00e5 s\u00e6lgere mangler ofte den n\u00f8dvendige viden til at beregne den rigtige salgspris.<\/p>

    Undg\u00e5 negative indt\u00e6gter med den rigtige beregning og udnyt din dyrebare tid fornuftigt. Overlad prisstyringen til SELLERLOGIC, som tilpasser sig markedsforholdene p\u00e5 Amazon d\u00f8gnet rundt. Hold desuden altid \u00f8je med gevinst- og tabudviklingen ved hj\u00e6lp af SELLERLOGIC Business Analytics og tr\u00e6f rettidige datadrevne beslutninger for at udnytte potentialet i din Amazon-forretning.<\/strong><\/p>

    Billedkreditter i r\u00e6kkef\u00f8lge af billeder: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    P\u00e5 grund af den konstant stigende konkurrence opst\u00e5r der et enormt priskrig p\u00e5 Amazon. En st\u00f8rre s\u00e6lger med ca. 44.000 produkter har alene i Tyskland n\u00e6sten 1 million pris\u00e6ndringer inden for 24 timer. S\u00e6lgere, der ikke driver repricing, har n\u00e6sten ingen chance for at tilpasse sig den hurtigt skiftende markedssituation p\u00e5 Amazon eller overv\u00e5ge salgsnumrene<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[651,660],"tags":[],"class_list":["post-113112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saelge-paa-amazon","category-tips-tricks-2"],"yoast_head":"\nAmazon FBA: Er marginen for lav for mange produkter?<\/title>\n<meta name=\"description\" content=\"Med Amazon FBA er marginen normalt lav. 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