{"id":113220,"date":"2020-06-30T10:47:00","date_gmt":"2020-06-30T10:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/"},"modified":"2020-06-30T10:47:00","modified_gmt":"2020-06-30T10:47:00","slug":"beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/da\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/","title":{"rendered":"Beregn afbestillingsrate og \u00f8g s\u00e6lgerpr\u00e6station \u2013 tips til Amazon-s\u00e6lgere (inklusive beregningsformel)"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-997895-identifier\">Bestillingen kommer ind \u2013 men en levering af varerne er ikke mulig. Ikke et p\u00e6nt scenarie, hverken for kunden eller for s\u00e6lgeren. Foruden at der g\u00e5r penge tabt ved en annullering, er denne situation ikke ligefrem gavnlig for kundeloyaliteten. Amazon-s\u00e6lgere st\u00e5r dog ogs\u00e5 over for et yderligere problem: Den s\u00e5kaldte\u00a0<strong>annulleringsrate f\u00f8r opfyldelse af ordren er en meget vigtig n\u00f8gleindikator<\/strong>, der direkte indg\u00e5r i beregningen af s\u00e6lgerpr\u00e6stationen.<\/p><p class=\"theme-wp-block gb-responsive-112747-identifier\">S\u00e5ledes p\u00e5virker denne\u00a0<a href=\"\/da\/blog\/amazon-kpi\/\">Amazon KPI<\/a>\u00a0ogs\u00e5, hvilke muligheder du som forhandler har for\u00a0<strong>gevinst af <a href=\"\/da\/blog\/amazon-buy-box\/\">Buy Box<\/a><\/strong>\u00a0eller hvordan dine produkter rangerer inden for s\u00f8geresultaterne. Derfor b\u00f8r alle, der s\u00e6lger via Amazon, holde \u00f8je med annulleringsraten. Men hvilke situationer bliver registreret af annulleringsraten f\u00f8r opfyldelse, og hvordan kan du undg\u00e5 disse?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-712708-identifier\">Was ist die Stornorate vor Erf\u00fcllung?<\/h2><p class=\"theme-wp-block gb-responsive-847030-identifier\">Hos Amazon har annullering en anden definition, end man som forhandler ellers er vant til. Gennem annulleringsraten registrerer e-handelsgiganten ikke \u2013 som man m\u00e5ske f\u00f8rst kunne antage \u2013 annulleringer fra kundens side. <strong>Dette n\u00f8gletal m\u00e5ler derimod, hvor ofte markedsplads-s\u00e6lgeren har annulleret en ordre inden for de sidste syv dage<\/strong>, f\u00f8r han kunne afslutte ordrebehandlingen, og s\u00e6tter dette i forhold til det samlede antal ordrer i denne periode.<\/p><p class=\"theme-wp-block gb-responsive-710931-identifier\">Det betyder ogs\u00e5: Denne KPI er kun relevant, n\u00e5r markedsplads-s\u00e6lgere selv sender deres ordrer, alts\u00e5 for eksempel via\u00a0<strong><a href=\"\/da\/blog\/amazon-fbm\/\">Fulfillment by Merchant (FBM)<\/a><\/strong>\u00a0eller\u00a0<strong>Prime gennem s\u00e6lgere<\/strong>. Har de derimod overladt ordrebehandlingen til onlinegiganten som en del af <a href=\"\/da\/blog\/amazon-fba\/\">Fulfillments by Amazon (FBA)<\/a>, s\u00e5 indg\u00e5r annulleringsraten f\u00f8r opfyldelse ikke i s\u00e6lgervurderingen.<\/p><p class=\"theme-wp-block gb-responsive-922282-identifier\">Amazon m\u00e5ler annulleringsraten f\u00f8r opfyldelse is\u00e6r som en indikator for <strong>lagerstyring<\/strong> af en forhandler. For i de allerfleste tilf\u00e6lde kan s\u00e6lgere ikke opfylde en ordre, fordi varen ikke er p\u00e5 lager. Annulleringer fra kunden via dennes Amazon-konto t\u00e6ller ikke med, heller ikke selvom de blev foretaget f\u00f8r ordrebehandlingen.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-318820-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tStart din rejse fra s\u00e6lger til bestseller &#8211; med SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tF\u00e5 en gratis pr\u00f8veperiode i dag og se, hvordan de rigtige tjenester kan tage dig fra at v\u00e6re god til at v\u00e6re den BEDSTE. Vent ikke. Handl nu\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Start nu<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-307259-identifier\">Warum ist eine hohe Stornorate vor Erf\u00fcllung negativ?<\/h3><p class=\"theme-wp-block gb-responsive-694955-identifier\">Amazon \u00f8nsker forst\u00e5eligt nok at holde annulleringsraten <strong>s\u00e5 lav som muligt<\/strong>. Det har hovedsageligt to grunde:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305458-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-550364-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">For det f\u00f8rste g\u00e5r ikke kun forhandleren <strong>indt\u00e6gter tabt<\/strong>, men ogs\u00e5 Amazon selv, for eksempel i form af salgsprovisioner.<\/li><li class=\"theme-wp-block gb-responsive-723499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">For det andet f\u00f8rer en annullering til frustration hos kunderne. <strong>Utilfredse kunder<\/strong> v\u00e6lger m\u00e5ske at undlade et efterf\u00f8lgende k\u00f8b og skifter til konkurrenterne. Med princippet om absolut kundecentrering har Amazon n\u00e5et langt \u2013 og implementerer det derfor ogs\u00e5 i dette punkt.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193822-identifier\">Begge aspekter overbeviser ogs\u00e5 markedsplads-s\u00e6lgere om, at de b\u00f8r annullere s\u00e5 f\u00e5 ordrer som muligt. Endnu vigtigere: <strong>Indflydelsen p\u00e5 pr\u00e6stationen er enorm.<\/strong> S\u00e6lgerens pr\u00e6station er en vigtig indikator for Amazon-algoritmen, n\u00e5r det kommer til tildelingen af Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-631275-identifier\">Gevinsten af det s\u00e5kaldte indk\u00f8bsvognfelt er dog <strong>afg\u00f8rende for en h\u00f8j konverteringsrate<\/strong>. Omkring 90 procent af kunderne k\u00f8ber via den gule knap. Den, der ikke vises der, f\u00e5r n\u00e6ppe salg. Kun hvis annulleringsraten f\u00f8r opfyldelse n\u00e6rmer sig 0 %, kan s\u00e6lgere konkurrere med deres konkurrenter.<\/p><p class=\"theme-wp-block gb-responsive-49244-identifier\">Det samme g\u00e6lder for <strong>Private Label-forhandlere<\/strong>. At fremst\u00e5 h\u00f8jt i s\u00f8geresultaterne er ikke kun et sp\u00f8rgsm\u00e5l om <a href=\"\/da\/blog\/amazon-seo-so-verbessern-sie-ihr-listing\/\">professionel SEO-optimering<\/a>. Hvis de \u00f8vrige v\u00e6rdier ikke stemmer, er det n\u00e6ppe muligt at opn\u00e5 en god rangering, fordi algoritmen er programmeret til at vise kunderne de produkter, der med st\u00f8rst sandsynlighed vil tilfredsstille dem.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-17299-identifier\">Wie wird die Stornorate vor Erf\u00fcllung berechnet?<\/h3><p class=\"theme-wp-block gb-responsive-964241-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200205250?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">I henhold til Amazons retningslinjer<\/a>\u00a0skal annulleringsraten f\u00f8r opfyldelse\u00a0<strong>v\u00e6re under 2,5%<\/strong>\u00a0for at s\u00e6lgeren m\u00e5 s\u00e6lge p\u00e5 Amazon. Hvis en forhandler m\u00e5tte foretage flere annulleringer, truer det ham med <strong>blokering af hans s\u00e6lgerkonto<\/strong>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-2207-identifier\">Stornoquote: Formel zur Berechnung<\/h4><p class=\"theme-wp-block gb-responsive-460695-identifier\">At beregne annulleringsraten er relativt enkelt. Det g\u00f8r man ved at dividere de annullerede ordrer med alle ordrer og derefter multiplicere dette resultat med 100.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-263401-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-9158-identifier\"><\/p><p>Stornorate i % = (Ordrer med annullering \/ Samlet antal ordrer) x 100<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-921155-identifier\">En v\u00e6rdi under 2,5% truer dog ikke salgstilladelsen, men annulleringsraten f\u00f8r opfyldelse b\u00f8r v\u00e6re langt lavere, helst endda <strong>n\u00e6rme sig 0%<\/strong>. Kun da er der en chance for at <a href=\"\/da\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">vinde Buy Box<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-613833-identifier\">Tipps f\u00fcr eine niedrige Stornorate<\/h2><p class=\"theme-wp-block gb-responsive-632526-identifier\">For at holde annulleringsraten lav som Amazon-forhandler er \u00e9n ting is\u00e6r vigtig: <strong>en god vareadministration<\/strong>! Takket v\u00e6re digitaliseringen kan mange processer automatiseres: Intelligente systemer forudsiger for eksempel de forventede salg i de kommende uger og advarer, n\u00e5r <strong>lagerbeholdningen<\/strong> er ved at l\u00f8be t\u00f8r.<\/p><p class=\"theme-wp-block gb-responsive-345524-identifier\">Endnu bedre: Den, der <strong>automatisk forbinder sit interne vareadministrationssystem<\/strong> til Amazon, undg\u00e5r over-salg allerede der, hvor de opst\u00e5r, og holder dermed annulleringsraten f\u00f8r opfyldelse lav af sig selv. Derudover b\u00f8r forhandlere is\u00e6r holde \u00f8je med <strong>salgsudviklingen af popul\u00e6re produkter<\/strong>. Hvis der er tegn p\u00e5 en stigning i salget eller endda en <strong>k\u00f8betrend<\/strong> p\u00e5 Amazon for et af disse produkter, kan det v\u00e6re en god id\u00e9 at \u00f8ge antallet p\u00e5 lageret i god tid. Ogs\u00e5 her findes der intelligente l\u00f8sninger, der g\u00f8r dit liv lettere. Med <a href=\"https:\/\/www.sellerlogic.com\/da\/business-analytics-tool-amazon-2\/\">SELLERLOGIC Business Analytics<\/a> kan bestsellere og s\u00e5kaldte \u201eShelf Warmers\u201c identificeres p\u00e5 sekunder, s\u00e5 man ikke kun kan undg\u00e5 annulleringer, men ogs\u00e5 effektivt \u00f8ge salget.<\/p><p class=\"theme-wp-block gb-responsive-399066-identifier\">At implementere s\u00e5danne processer er dog ikke kun tidskr\u00e6vende, men ogs\u00e5 omkostningstungt. Derudover har s\u00e6lgere, der selv skal sende, med stigende salg ogs\u00e5 brug for mere og mere personale. Den, der ikke kan eller vil afs\u00e6tte disse ressourcer, b\u00f8r <a href=\"\/da\/blog\/amazon-fba-fuer-wen-ist-das-fulfillment-by-amazon-geeignet\/\">bruge Amazons FBA-program<\/a>. Ikke kun er hele opfyldelsen \u2013 fra opbevaring over pakning til forsendelse \u2013 d\u00e6kket. Ogs\u00e5 mange af de <strong>kr\u00e6vende metrikker<\/strong>, der udover annulleringsraten f\u00f8r opfyldelse spiller en rolle for Buy Box, skal forhandlere s\u00e5 ikke l\u00e6ngere bekymre sig om.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-69984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-120593-identifier\">Det sker, at kunder \u00f8nsker at annullere deres ordre og henvender sig direkte til s\u00e6lgeren. Det kan have forskellige grunde, for eksempel hvis de kun \u00f8nsker at returnere en del af ordren, men fortsat \u00f8nsker at k\u00f8be den anden. Hvis forhandleren nu im\u00f8dekommer dette og annullerer ordren, t\u00e6ller det med i annulleringsraten f\u00f8r opfyldelse. <strong>Derfor b\u00f8r kunder i et s\u00e5dant tilf\u00e6lde altid opfordres til at g\u00e5 den officielle vej via deres eget Amazon-kundeaccount og annullere ordren der.<\/strong> Hvis kun en del skal annulleres, kan forhandleren l\u00f8se dette gennem en delvis refusion. En undtagelse udg\u00f8r kun e-mails med emnet \u201eAnmodning om bestillingsannullering fra Amazon-kunde \u2026\u201c \u2013 her genkender Amazon automatisk, at det drejer sig om en annulleringsanmodning fra kunden.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-585377-identifier\">Fazit: Immer ein Auge auf die Stornoquote!<\/h2><p class=\"theme-wp-block gb-responsive-628043-identifier\">En for h\u00f8j annulleringsrate f\u00f8r opfyldelse af ordrer er problematisk p\u00e5 flere niveauer: Der g\u00e5r <strong>indt\u00e6gter<\/strong> tabt, kunden bestiller sandsynligvis ikke en anden gang hos dig, og Amazon straffer dig ogs\u00e5 \u2013 ved overskridelse af <strong>gr\u00e6nsen p\u00e5 2,5%<\/strong> kan det endda resultere i deaktivering af din s\u00e6lgerkonto.<\/p><p class=\"theme-wp-block gb-responsive-501728-identifier\">Generelt b\u00f8r annulleringsraten p\u00e5 Amazon helst <strong>n\u00e6rme sig 0%<\/strong>. Kun da har du gode chancer for Amazon Buy Box eller en rangering h\u00f8jt oppe. Da annulleringer fra s\u00e6lgerens side ofte skyldes manglende lagerbeholdning, b\u00f8r du satse p\u00e5 en professionel vareadministration og automatisk forbinde denne til Amazon. P\u00e5 den m\u00e5de undg\u00e5s over-salg, og antallet kontrolleres konstant.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-761271-identifier\">FAQs<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1723813545480\"><strong class=\"schema-faq-question\"><strong>Was ist Storno?<\/strong><\/strong> <p class=\"schema-faq-answer\">Grundl\u00e6ggende angiver annulleringsraten, hvor mange planlagte booking eller transaktioner der i sidste ende er blevet annulleret i forhold til alle planlagte booking eller transaktioner. Men hvad betyder annulleret hos Amazon? Storno har her en anden betydning. Hos Amazon er annulleringsraten (eller annulleringsprocenten) antallet af annulleringer fra onlineforhandlerens side i de sidste syv dage.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813568672\"><strong class=\"schema-faq-question\"><strong>Wie hoch darf die Stornorate vor Erf\u00fcllung eines (Amazon-)H\u00e4ndlers sein? <\/strong><\/strong> <p class=\"schema-faq-answer\">For at undg\u00e5 kontosuspension skal annulleringsraten v\u00e6re under 2,5 %. I en sund forretning inden for e-handel, der har styr p\u00e5 sin vareadministration, n\u00e6rmer den sig dog snarere 0 %.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813604932\"><strong class=\"schema-faq-question\"><strong>Welche Nachteile hat eine hohe Stornoquote im E-Commerce?<\/strong><\/strong> <p class=\"schema-faq-answer\">En h\u00f8j annulleringsrate er \u2013 is\u00e6r for Amazon-forhandlere \u2013 en ulempe. For det f\u00f8rste betyder annulleringer ikke kun et indt\u00e6gtstab for forhandlerne, men ogs\u00e5 for e-handelsplatformen selv, da begge mister provisioner p\u00e5 salget. De f\u00f8rer ogs\u00e5 til utilfredshed hos kunderne, hvilket f\u00e5r dem til at undg\u00e5 yderligere k\u00f8b og i stedet vende sig mod konkurrenterne.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813640003\"><strong class=\"schema-faq-question\"><strong>Was kann ich tun, um meine Stornorate niedrig zu halten?<\/strong><\/strong> <p class=\"schema-faq-answer\">De fleste annulleringer fra s\u00e6lgernes side skyldes tomme lagre. Invester derfor tid og energi i en solid vareadministration, eller find et v\u00e6rkt\u00f8j eller en serviceudbyder, der kan tage sig af denne opgave for dig.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-848607-identifier has-small-font-size\">Billedkreditter i r\u00e6kkef\u00f8lge af billeder: \u00a9 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u0411\u0430\u0439\u0434\u0443 \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/da\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bestillingen kommer ind \u2013 men en levering af varerne er ikke mulig. Ikke et p\u00e6nt scenarie, hverken for kunden eller for s\u00e6lgeren. Foruden at der g\u00e5r penge tabt ved en annullering, er denne situation ikke ligefrem gavnlig for kundeloyaliteten. Amazon-s\u00e6lgere st\u00e5r dog ogs\u00e5 over for et yderligere problem: Den s\u00e5kaldte\u00a0annulleringsrate f\u00f8r opfyldelse af ordren er<\/p>\n","protected":false},"author":3,"featured_media":54353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[636],"tags":[],"class_list":["post-113220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alt-om-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beregn annulleringsrate: Alt om annulleringsraten f\u00f8r opfyldelse<\/title>\n<meta name=\"description\" content=\"Beregn annulleringsrate: Hos Amazon er annulleringsraten f\u00f8r opfyldelse en vigtig indikator for s\u00e6lgerens pr\u00e6station. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/da\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/da\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/#faq-question-1723813545480","position":1,"url":"https:\/\/www.sellerlogic.com\/da\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/#faq-question-1723813545480","name":"Was ist Storno?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Grundl\u00e6ggende angiver annulleringsraten, hvor mange planlagte booking eller transaktioner der i sidste ende er blevet annulleret i forhold til alle planlagte booking eller transaktioner. Men hvad betyder annulleret hos Amazon? Storno har her en anden betydning. Hos Amazon er annulleringsraten (eller annulleringsprocenten) antallet af annulleringer fra onlineforhandlerens side i de sidste syv dage.","inLanguage":"da-DK"},"inLanguage":"da-DK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/da\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/#faq-question-1723813568672","position":2,"url":"https:\/\/www.sellerlogic.com\/da\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/#faq-question-1723813568672","name":"Wie hoch darf die Stornorate vor Erf\u00fcllung eines (Amazon-)H\u00e4ndlers sein?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For at undg\u00e5 kontosuspension skal annulleringsraten v\u00e6re under 2,5 %. I en sund forretning inden for e-handel, der har styr p\u00e5 sin vareadministration, n\u00e6rmer den sig dog snarere 0 %.","inLanguage":"da-DK"},"inLanguage":"da-DK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/da\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/#faq-question-1723813604932","position":3,"url":"https:\/\/www.sellerlogic.com\/da\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/#faq-question-1723813604932","name":"Welche Nachteile hat eine hohe Stornoquote im E-Commerce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"En h\u00f8j annulleringsrate er \u2013 is\u00e6r for Amazon-forhandlere \u2013 en ulempe. For det f\u00f8rste betyder annulleringer ikke kun et indt\u00e6gtstab for forhandlerne, men ogs\u00e5 for e-handelsplatformen selv, da begge mister provisioner p\u00e5 salget. De f\u00f8rer ogs\u00e5 til utilfredshed hos kunderne, hvilket f\u00e5r dem til at undg\u00e5 yderligere k\u00f8b og i stedet vende sig mod konkurrenterne.","inLanguage":"da-DK"},"inLanguage":"da-DK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/da\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/#faq-question-1723813640003","position":4,"url":"https:\/\/www.sellerlogic.com\/da\/blog\/beregn-afbestillingsrate-og-og-saelgerpraestation-tips-til-amazon-saelgere-inklusive-beregningsformel\/#faq-question-1723813640003","name":"Was kann ich tun, um meine Stornorate niedrig zu halten?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"De fleste annulleringer fra s\u00e6lgernes side skyldes tomme lagre. Invester derfor tid og energi i en solid vareadministration, eller find et v\u00e6rkt\u00f8j eller en serviceudbyder, der kan tage sig af denne opgave for dig.","inLanguage":"da-DK"},"inLanguage":"da-DK"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts\/113220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/comments?post=113220"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/posts\/113220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/media\/54353"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/media?parent=113220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/categories?post=113220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/da\/wp-json\/wp\/v2\/tags?post=113220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}