{"id":113199,"date":"2021-04-12T14:03:50","date_gmt":"2021-04-12T14:03:50","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-vine\/"},"modified":"2021-04-12T14:03:50","modified_gmt":"2021-04-12T14:03:50","slug":"amazon-vine","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/da\/wiki\/amazon-vine\/","title":{"rendered":"Amazon Vine"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-724157-identifier\">Hvad er Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-72637-identifier\">Med &#8220;Amazon Vine \u2013 Klub for produkt-testere&#8221; har Amazon etableret et program, der giver s\u00e6lgere mulighed for at generere anmeldelser for deres produkter. Ligesom andre v\u00e6rkt\u00f8jer (s\u00e5som A+ Indhold) var Vine-programmet oprindeligt kun tilg\u00e6ngeligt for leverand\u00f8rer. Siden 2019 kan s\u00e6lgere med brandregistrering ogs\u00e5 drage fordel af det.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114756-identifier\">Da produktanmeldelser er en afg\u00f8rende faktor for Amazons algoritme i vurderingen af en produktliste, kan Amazon Vine v\u00e6re et vigtigt v\u00e6rkt\u00f8j for nye s\u00e6lgere eller nye produkter til at opn\u00e5 de n\u00f8dvendige anmeldelser. Uden anmeldelser er det n\u00e6sten umuligt at opn\u00e5 en god placering eller vinde Buy Box. Derfor kan Vine-programmet betydeligt \u00f8ge bevidstheden og synligheden af et produkt. Derudover hj\u00e6lper anmeldelser grundl\u00e6ggende med at konvertere potentielle kunder til faktiske k\u00f8b.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-63848-identifier\">Hvordan kan s\u00e6lgere f\u00e5 produkter testet gennem Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-622026-identifier\">I princippet kan enhver s\u00e6lger med en professionel s\u00e6lgerkonto i Seller Central f\u00e5 adgang til <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help-page.html?itemID=NATSPKW5NBLLWPQ&amp;language=de_DE&amp;ref=efph_NATSPKW5NBLLWPQ_bred_X3CEV63Y4ZZAP37\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Vine<\/a> under &#8220;Reklame.&#8221; Der kan individuelle produkter registreres til programmet ved hj\u00e6lp af deres <a href=\"\/da\/wiki\/asin\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASIN<\/a>. Der er ingen direkte udelukkelse af en specifik produktkategori. S\u00e6lgere kan ogs\u00e5 kun registrere visse variationer af et produkt; dog anbefaler Amazon at give alle variationer, da det \u00f8ger sandsynligheden for at modtage en positiv anmeldelse, hvis produkt-testeren kan v\u00e6lge deres foretrukne variant.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-20909-identifier\">De f\u00f8lgende krav skal opfyldes for, at produkter kan deltage i Amazon Vine:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305482-identifier\"><li class=\"theme-wp-block gb-responsive-578103-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Det er et brand registreret i Amazon Brand Registry.<\/li><li class=\"theme-wp-block gb-responsive-830259-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produktet er blevet vurderet f\u00e6rre end 30 gange p\u00e5 produktdetaljesiden.<\/li><li class=\"theme-wp-block gb-responsive-377167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Det skal v\u00e6re i &#8220;Ny&#8221; tilstand og tilg\u00e6ngeligt p\u00e5 tidspunktet for registreringen.<\/li><li class=\"theme-wp-block gb-responsive-261717-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Det skal sendes ved hj\u00e6lp af <a href=\"\/da\/blog\/amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fulfillment by Amazon (FBA)<\/a> og allerede v\u00e6re p\u00e5 lager.<\/li><li class=\"theme-wp-block gb-responsive-484218-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Oplistningen skal inkludere en beskrivelse og et billede.<\/li><li class=\"theme-wp-block gb-responsive-557879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produktet m\u00e5 ikke v\u00e6re en erotisk genstand.<\/li><li class=\"theme-wp-block gb-responsive-965137-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Derudover m\u00e5 det ikke v\u00e6re et tilbeh\u00f8r, men skal kunne bruges selvst\u00e6ndigt. (Undtagelser er tilbeh\u00f8r til almindelige produkter, s\u00e5som covers til popul\u00e6re mobiltelefoner.)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-188429-identifier\">Hvor kommer produkterne til Vine-testere fra?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113949-identifier\">Testprodukterne leveres til testerne af s\u00e6lgerne og opfyldes via FBA. Hver s\u00e6lger har et begr\u00e6nset antal registreringer til r\u00e5dighed. Disse forbliver typisk aktive i 90 dage fra startdatoen, medmindre alle enheder anmeldes p\u00e5 forh\u00e5nd. Hvis gr\u00e6nsen n\u00e5s, skal s\u00e6lgerne vente p\u00e5, at en eksisterende Amazon Vine-deltagelse af et produkt slutter, f\u00f8r de kan registrere sig igen.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-165619-identifier\">For at sikre anonyme anmeldere afsl\u00f8rer Amazon ikke kundedata for Vine-ordrer til s\u00e6lgeren. Dog kan s\u00e5danne ordrer identificeres i s\u00e6lgerkontoens statistik med en pris p\u00e5 0.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-58480-identifier\">Er Amazon Vine-anmeldere forpligtet til at skrive en (positiv) anmeldelse?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-909464-identifier\">Anmeldere i Amazon Vine-programmet er hverken forpligtet til at skrive en positiv anmeldelse eller til at offentligg\u00f8re en overhovedet. Vedr\u00f8rende dette, <a href=\"https:\/\/www.amazon.de\/gp\/vine\/help\" target=\"_blank\" rel=\"noreferrer noopener\">udtaler Amazon<\/a>: &#8220;Vi v\u00e6rds\u00e6tter \u00e6rlige meninger om produktet &#8211; positive eller negative.&#8221; Dette betyder ogs\u00e5, at negative anmeldelser ikke kan slettes, s\u00e5 l\u00e6nge de overholder <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=hp_left_v4_sib?ie=UTF8&amp;nodeId=201929730\" target=\"_blank\" rel=\"noreferrer noopener\">f\u00e6llesskabsretningslinjerne<\/a>.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572095-identifier\">Da kun Amazon-kunder kan blive Vine-produkttestere, hvis de modtager en invitation, sikres et vist niveau af kvalitetskontrol. Derudover overv\u00e5ger Amazon aktive Vine-deltagere og kan fjerne dem, hvis de ikke l\u00e6ngere opfylder deltagelseskriterierne.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518831-identifier\">I overensstemmelse hermed kan kun udvalgte kunder blive Amazon Vine-medlemmer\/produkttestere, da Amazon \u00f8nsker at forhindre up\u00e5lidelige brugere i at tilmelde sig udelukkende for de gratis produkter.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-687885-identifier\">Hvor meget koster det at f\u00e5 produkter anmeldt af en Amazon Vine-tester?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-70560-identifier\">I \u00f8jeblikket er registreringer med Vine gratis. Hvis der skulle opkr\u00e6ves et gebyr, ville det blive angivet under registreringsprocessen p\u00e5 siden &#8220;Registreringsdetaljer&#8221;. Det er stadig uklart, hvilke omkostninger markedsplads-s\u00e6lgere skal forvente.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-573205-identifier\">Kan s\u00e6lgere lovligt ans\u00e6tte produkttestere uden for Amazon Vine-programmet?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572682-identifier\">For at finde Amazon-testere har s\u00e6lgere tidligere fundet p\u00e5 forskellige strategier. Dog er den lovlige generation af anmeldelser for Amazon-produkter kun mulig organisk. Det er bestemt ulovligt at tilbyde en bel\u00f8nning for en positiv anmeldelse eller at fabrikere anmeldelser.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-933360-identifier\"><a href=\"\/da\/blog\/6-ultimative-tipps-amazon-rezension-generieren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Selvom s\u00e6lgere har nogle subtile muligheder<\/a>, er disse meget begr\u00e6nsede og b\u00f8r ogs\u00e5 anvendes med forsigtighed. I overensstemmelse hermed kan Amazon Vine-testere v\u00e6re den eneste m\u00e5de at f\u00e5 flere anmeldelser for et produkt \u2013 is\u00e6r i perioden efter produktlanceringen.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1868,1895,1907],"class_list":["post-113199","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon","wiki_archive-marketing","wiki_archive-salg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Vine: Krav, Proces &amp; Gebyrer<\/title>\n<meta name=\"description\" content=\"Amazon Vine giver mulighed for, at produkter kan testes af rigtige kunder. 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