![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/16122018\/buybox-amazon-kriterien-844x445.png\")
<\/a><\/figure>Kurus krit\u0113rijus man j\u0101izpilda, lai ieg\u016btu Buy Box?<\/h2>
Tie\u0161saistes gigants izv\u0113las Buy Box uzvar\u0113t\u0101ju no daudziem tirgus p\u0101rdev\u0113jiem, pamatojoties uz noteiktiem krit\u0113rijiem. Lai gan Amazon nesniedz konkr\u0113tu inform\u0101ciju par pied\u0101v\u0101jumu kvalifik\u0101ciju Buy Box, ir zin\u0101ms, ka izv\u0113li veic algoritms. P\u0101rdev\u0113js, kur\u0161 nodro\u0161ina lab\u0101ko iepirk\u0161an\u0101s pieredzi, uzvar. Galvenie faktori, kas ietekm\u0113 pozicion\u0113\u0161anu Amazon Buy Box, ir, starp citu:<\/p>
- Pievilc\u012bg\u0101 p\u0101rdo\u0161anas cena<\/li>
- Pre\u010du pieejam\u012bba<\/li>
- \u0100tr\u0101 pieg\u0101de un<\/li>
- Lab\u0101k\u0101 klientu apkalpo\u0161ana<\/li><\/ul><\/div>
Pirmaj\u0101 mirkl\u012b pras\u012bbas \u0161\u0137iet skaidras un saprotamas, ta\u010du, kas zina, cik daudz darba un smalkuma prasa veiksm\u012bga p\u0101rdo\u0161ana Amazon. Galu gal\u0101 tie\u0161i smalk\u0101 piel\u0101go\u0161ana nosaka, vai iepirkumu groza lauks pieder\u0113s jums vai n\u0113. Citas metriku, kuras jums k\u0101 p\u0101rdev\u0113jam j\u0101zina un j\u0101uztur, ir:<\/p>
- Pas\u016bt\u012bjumu k\u013c\u016bdu r\u0101d\u012bt\u0101js \u2013 r\u0101d\u012bt\u0101jam nedr\u012bkst p\u0101rsniegt 1%, jo cit\u0101di p\u0101rdev\u0113ja konts var tikt suspend\u0113ts. Tom\u0113r, lai ieg\u016btu Buy Box, \u0161im r\u0101d\u012bt\u0101jam j\u0101b\u016bt p\u0113c iesp\u0113jas tuv\u0101k 0%.<\/li>
- Pas\u016bt\u012bjumu atcel\u0161anas r\u0101d\u012bt\u0101js pirms pas\u016bt\u012bjumu izpildes \u2013 atcel\u0161anas r\u0101d\u012bt\u0101jam nedr\u012bkst p\u0101rsniegt 2,5%, cit\u0101di draud suspend\u0113\u0161ana. Lai ieg\u016btu Buy Box, \u0161im r\u0101d\u012bt\u0101jam j\u0101b\u016bt p\u0113c iesp\u0113jas tuv\u0101k 0%.<\/li>
- Aizkav\u0113tu pieg\u0101\u017eu r\u0101d\u012bt\u0101js \u2013 Aizkav\u0113tu pieg\u0101\u017eu r\u0101d\u012bt\u0101jam nedr\u012bkst p\u0101rsniegt 4%. R\u0101d\u012bt\u0101js virs 4% var novest pie konta deaktiv\u0113\u0161anas. Maz\u0101 dzelten\u0101 laukuma ieguvumam v\u0113rt\u012bbai j\u0101b\u016bt p\u0113c iesp\u0113jas tuv\u0101kai 0%.<\/li>
- usw.<\/li><\/ul><\/div>
Pla\u0161u rakstu par svar\u012bg\u0101kajiem r\u0101d\u012bt\u0101jiem iepirkumu groza lauka ieguvumam lasiet \u0161eit.<\/p>\t\t
\n\t\t\n\t\t\t\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Die](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tDie 14 wichtigsten Kriterien f\u00fcr den Gewinn der BuyBox auf Amazon und wie Sie Ihre Metriken im Griff haben<\/a>\n\t\t\t<\/div>\n\t\t\tK\u0101 tas n\u0101kas, ka da\u017ei pied\u0101v\u0101jumi ir redzami Amazon, bet citi nepar\u0101d\u0101s Buy Box? Krit\u0113riji maz\u0101 dzelten\u0101 laukuma ieguvumam ir vislab\u0101k glab\u0101tais nosl\u0113pums tie\u0161saistes giganta un kvalifik\u0101cija Buy Box nav pavisam vienk\u0101r\u0161a.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\nVai v\u0113laties uzzin\u0101t vair\u0101k par svar\u012bg\u0101kajiem veiktsp\u0113jas r\u0101d\u012bt\u0101jiem?<\/strong><\/p>
- Kas ir svar\u012bgi Amazon KPI<\/a>?<\/li>
- Kas ir pas\u016bt\u012bjuma atcel\u0161anas r\u0101d\u012bt\u0101js pirms izpildes<\/a>?<\/li>
- Cik svar\u012bga ir atgrie\u0161anas r\u0101d\u012bt\u0101js Amazon<\/a> un …<\/li>
- … k\u0101 es k\u0101 Amazon tirgot\u0101js varu to ilgtsp\u0113j\u012bgi samazin\u0101t<\/a>?<\/li><\/ol><\/div>
Kas konkur\u0113 par Buy Box un vai man ir iesp\u0113ja, ja es sp\u0113l\u0113ju pret Amazon?<\/h3>
Ir tr\u012bs p\u0101rdev\u0113ju veidi Amazon:<\/p>
- Private Label tirgot\u0101js<\/li>
- Tirdzniec\u012bbas pre\u010du p\u0101rdev\u0113js<\/li>
- un pats Amazon.<\/li><\/ul><\/div>
Private Label tirgot\u0101ji neveic konkurences c\u012b\u0146u par Buy Box. Ar p\u0101rp\u0101rdev\u0113jiem ir pavisam cit\u0101di. C\u012b\u0146a starp tie\u0161saistes tirgot\u0101jiem, kuri pied\u0101v\u0101 citu z\u012bmolu produktus, notiek nep\u0101rtraukti un pieaug, kad Amazon ien\u0101k ring\u0101. Daudzos gad\u012bjumos pieg\u0101des milzis tad tur Buy Box.<\/p>
Pamat\u0101 ir iesp\u0113jams ar\u012b tirgus p\u0101rdev\u0113jiem \u201eat\u0146emt\u201c Amazon Buy Box, ja vi\u0146i pied\u0101v\u0101 labu cenu un p\u0101rdev\u0113ju veiktsp\u0113ju (pieg\u0101de, atcel\u0161anas r\u0101d\u012bt\u0101js, reakcijas laiks uz klientu piepras\u012bjumiem utt.) uztur augst\u0101 l\u012bmen\u012b.<\/p>
Vai es k\u0101 Private Label p\u0101rdev\u0113js esmu vien\u012bgais uzvar\u0113t\u0101js Buy Box?<\/h3>
At\u0161\u0137ir\u012bb\u0101 no p\u0101rp\u0101rdev\u0113jiem, Private Label p\u0101rdev\u0113ji tirgo savu z\u012bmolu produktus, t\u0101d\u0113j\u0101di ir z\u012bmola \u012bpa\u0161nieki un tur patentu. T\u0101d\u0113j\u0101di Private Label tirgot\u0101ji parasti autom\u0101tiski ieg\u016bst Buy Box, jo nav konkurentu sarakst\u0101.<\/p>
Tom\u0113r uzsvars tiek likts uz \u201eparasti\u201c. P\u0101rdot savus produktus nav 100% garantija, ka Amazon algoritms pie\u0161\u0137irs p\u0101rdev\u0113jam iepirkumu groza laukumu. Ja Private Label p\u0101rdev\u0113js zaud\u0113 Buy Box, vi\u0146\u0161 par\u0101d\u0101s tikai aiz neman\u0101m\u0101 pogas, kur parasti ir sarakst\u012bti citi p\u0101rdev\u0113ji.<\/p>
Iemesli iepirkumu groza laukuma zaud\u0113\u0161anai var b\u016bt da\u017e\u0101di. \u013boti slikta p\u0101rdev\u0113ju veiktsp\u0113ja var b\u016bt tikpat liels iemesls k\u0101 cenu paaugstin\u0101\u0161ana. \u0160eit tirgot\u0101jiem individu\u0101li j\u0101veic izp\u0113te.<\/p>
Vai tirgot\u0101ji var atkal zaud\u0113t Buy Box?<\/h3>
Amazon Buy Box rot\u0101cija nav nekas neparasts. Tas var b\u016bt atkar\u012bgs, piem\u0113ram, no diennakts laika vai re\u0123iona, no kura klients veic mekl\u0113\u0161anas piepras\u012bjumu. Klientam A no Hamburgas var par\u0101d\u012bties cits p\u0101rdev\u0113js Amazon Buy Box nek\u0101 klientam B, kur\u0161 no Minhenes skat\u0101s to pa\u0161u produkta lapu. Iemesls var\u0113tu b\u016bt, piem\u0113ram, tas, ka viens p\u0101rdev\u0113js var \u0101tr\u0101k pieg\u0101d\u0101t uz Minheni nek\u0101 otrs.<\/p>
Ja j\u016bsu Amazon prece nepar\u0101d\u0101s iepirkumu groza laukum\u0101, tas v\u0113l nav iemesls uztraukumam. Cit\u0101 laik\u0101 situ\u0101cija var izskat\u012bties pavisam cit\u0101di. Tom\u0113r, ja Buy Box pe\u013c\u0146as da\u013ca ilgsto\u0161i samazin\u0101s, tirgot\u0101jiem j\u0101veic izp\u0113te un j\u0101p\u0101rbauda savas metriskas.<\/p>
K\u0101 pieg\u0101des veids ietekm\u0113 manas iesp\u0113jas uz Buy Box?<\/h3>
Amazon p\u0113d\u0113jos gados ir mas\u012bvi papla\u0161in\u0101jis savu lo\u0123istikas pakalpojumu Fulfillment by Amazon (FBA)<\/a>. Tas, kas s\u0101kotn\u0113ji tika izstr\u0101d\u0101ts savai pre\u010du apstr\u0101dei, tagad jau gadiem tiek pied\u0101v\u0101ts ar\u012b tie\u0161saistes tirgot\u0101jiem. Pirc\u0113ja skat\u012bjum\u0101 tas ir Prime pied\u0101v\u0101juma sast\u0101vda\u013ca.<\/p>
Ar FBA programmu Amazon piln\u012bb\u0101 uz\u0146emas kr\u0101jumu uzglab\u0101\u0161anu, k\u0101 ar\u012b pas\u016bt\u012bjumu un pieg\u0101des procesus, t\u0101d\u0113j\u0101di tirgot\u0101jiem savas preces j\u0101nos\u016bta tikai uz Amazon lo\u0123istikas centru. Protams, par altruismu nevar b\u016bt runas, tirgus ar\u012b pelna no \u0161\u012b pakalpojuma. Pieg\u0101de caur FBA ir \u0101rk\u0101rt\u012bgi \u0101tra un kalpo k\u0101 garantija klientu apmierin\u0101t\u012bbai un klientu notur\u0113\u0161anai. T\u0101d\u0113j\u0101di FBA nodro\u0161ina vienu no svar\u012bg\u0101kajiem krit\u0113rijiem Buy Box ieg\u016b\u0161anai \u2013 \u012bso pieg\u0101des laiku.<\/p>
Ja v\u0113laties ieg\u016bt Buy Box, dal\u012bba FBA programm\u0101 ir ieteicama vai ar\u012b jums j\u0101qualific\u0113jas \u201ePrime caur p\u0101rdev\u0113jiem\u201c programmai.<\/p>
K\u0101 cena ietekm\u0113 manas iesp\u0113jas uz Buy Box?<\/h3>
Cena ir viens no svar\u012bg\u0101kajiem faktoriem, lai ieg\u016btu Buy Box. Tom\u0113r uzman\u012bbu! Tas nenoz\u012bm\u0113, ka jums j\u0101izv\u0113las zem\u0101k\u0101 cena, jo konkur\u0113tsp\u0113ja ir priek\u0161noteikums j\u016bsu pan\u0101kumiem. Ar zemo cenu ir iesp\u0113jams izl\u012bdzin\u0101t citus r\u0101d\u012bt\u0101jus, ta\u010du, raugoties uz j\u016bsu pe\u013c\u0146u, j\u016bs tom\u0113r k\u013c\u016bsiet par zaud\u0113t\u0101ju. Turkl\u0101t ir skaidrs, ka Amazon pelna no j\u016bsu pe\u013c\u0146as. T\u0101d\u0113\u013c ir lo\u0123iski, ka neviena prece nedr\u012bkst tikt p\u0101rdota zem iepirkuma cenas.<\/p>
Nov\u0113rojot savu konkurenci, j\u016bs, iesp\u0113jams, paman\u012bsiet, ka cenas Buy Box main\u0101s vair\u0101kk\u0101rt dien\u0101 \u2013 saska\u0146\u0101 ar Northeastern University Boston p\u0113t\u012bjumu vair\u0101k nek\u0101 14 reizes dien\u0101<\/a>. Tas ir sign\u0101ls, ka tiek izmantoti Repricer, kas lietot\u0101jiem sniedz iev\u0113rojamu priek\u0161roc\u012bbu. Ar vair\u0101k nek\u0101 14 reiz\u0113m dien\u0101 ir skaidrs, ka manu\u0101la cenu piel\u0101go\u0161ana ir saist\u012bta ar lielu piep\u016bli \u2013 dinamiskais Repricer uz\u0146emas \u0161o lomu j\u016bsu viet\u0101.<\/p>\t\t
\n\n\t\t\n\t\n\t\t\n\t\t\tStarten Sie Ihre Reise vom Seller zum Bestseller – mit SELLERLOGIC.\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tSichern Sie sich Ihre kostenlose Testversion und entdecken Sie, wie unsere Services Ihren Amazon-Erfolg maximieren k\u00f6nnen. Z\u00f6gern Sie nicht. Handeln Sie jetzt.\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tJetzt starten<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\nK\u0101 es k\u0101 tirgot\u0101js varu nost\u0101ties pret Amazon Buy Box?<\/h2>
![\"T\u0101](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142820\/buy-box-gegen-amazon-gewinnen.jpg\")
<\/figure>\u0160o m\u012btu paz\u012bst gandr\u012bz katrs Amazon tirgot\u0101js: kas konkur\u0113 ar interneta gigantu himself<\/em> par Buy Box, tam nav nek\u0101du iesp\u0113ju. Tom\u0113r tas nav taisn\u012bba. Ar\u012b tirgot\u0101ji, kuriem nav pieg\u0101d\u0101t\u0101ja l\u012bguma ar e-komercijas platformu, var iekarot k\u0101roto Buy Box, latviski \u201eiepirkumu groza laukums\u201d. Tom\u0113r \u0161is uzdevums ir viss cits, nevis viegls.<\/p>
Lai gan Amazon neizsaka savu viedokli par Buy Box krit\u0113rijiem, meh\u0101nismi tagad ir diezgan dro\u0161i. Tom\u0113r tas neattiecas, ja Amazon ar\u012b darbojas k\u0101 tirgot\u0101js un konkur\u0113 par Buy Box ieg\u016b\u0161anu. T\u0101 k\u0101 daudzos no \u0161iem gad\u012bjumiem pieg\u0101des milzis par\u0101d\u0101s iepirkumu groza laukum\u0101, ir izveidojies m\u012bts, ka citi p\u0101rdev\u0113ji \u0161aj\u0101 gad\u012bjum\u0101 visp\u0101r vairs nav sp\u0113j\u012bgi nodro\u0161in\u0101t Buy Box pret Amazon.<\/p>
Tas ir taisn\u012bba: bie\u017ei algoritms dod priek\u0161roku Amazon. Turkl\u0101t m\u0113s varam ar \u013coti lielu p\u0101rliec\u012bbu teikt, ka kr\u0101jumu l\u012bmenis sp\u0113l\u0113 iz\u0161\u0137iro\u0161u lomu. Ja Amazon ir tikai da\u017ei savi produkti noliktav\u0101, palielin\u0101s iesp\u0113ja, ka ar\u012b citi p\u0101rdev\u0113ji par\u0101d\u012bsies Buy Box. Otrk\u0101rt, pilns kr\u0101jums un zema iesp\u0113ja cenu paaugstin\u0101\u0161anai padara citiem tirgot\u0101jiem \u013coti maz iesp\u0113ju par\u0101d\u012bties Buy Box.<\/p>
Pamat\u0101 tirgot\u0101jiem ir maz iesp\u0113ju ietekm\u0113t situ\u0101ciju, ja p\u0101rdev\u0113ju veiktsp\u0113ja ir laba un visi Buy Box krit\u0113riji ir izpild\u012bti. Tamd\u0113\u013c Amazon ne tikai \u013coti labi glab\u0101 nosl\u0113pumu par aiz t\u0101 st\u0101vo\u0161o algoritmu, bet ar\u012b tirgus ir \u0101rk\u0101rt\u012bgi main\u012bgs. T\u0101d\u0113\u013c e-komercij\u0101 kopum\u0101 un \u012bpa\u0161i Amazon ir izdev\u012bgi nep\u0101rtraukti str\u0101d\u0101t pie pieejamajiem regul\u0113\u0161anas meh\u0101nismiem. Jo tas, kas vakar v\u0113l bija aktu\u0101ls, \u0161odien var jau b\u016bt novecojis.<\/p>
Dinamisks cenu noteik\u0161anas process k\u0101 efekt\u012bv\u0101kais l\u012bdzeklis pret Amazon<\/h3>
K\u0101 tirgot\u0101ji r\u012bkojas pret Amazon, ja pieg\u0101des milzis ar saviem produktiem okup\u0113 Buy Box? K\u0101 jau iepriek\u0161 min\u0113ts, cena ir vissvar\u012bg\u0101kais krit\u0113rijs, lai ieg\u016btu Buy Box. Tas attiecas ar\u012b uz pa\u0161u pieg\u0101des milzi. \u0160aj\u0101 br\u012bd\u012b ir svar\u012bgi vienm\u0113r sekot l\u012bdzi tirgum un savu konkurentu cen\u0101m \u2013 pat ja tie ir Amazon. Bie\u017ei vien ir izdev\u012bgi pied\u0101v\u0101t produktus nedaudz l\u0113t\u0101k nek\u0101 visi citi \u2013 diem\u017e\u0113l \u0161\u012b strat\u0113\u0123ija ne vienm\u0113r darbojas.<\/p>
Da\u017eos gad\u012bjumos var pat b\u016bt v\u0113rts m\u0113\u0123in\u0101t izskat\u012bties nedaudz d\u0101rg\u0101k nek\u0101 Amazon. Reiz\u0113m algoritms dod priek\u0161roku ar\u012b \u0161\u0101diem pied\u0101v\u0101jumiem, piem\u0113ram, ja p\u0101rdev\u0113js var pieg\u0101d\u0101t v\u0113lamo produktu \u0101tr\u0101k nek\u0101 Amazon vai izmanto cenu strat\u0113\u0123iju, kas ir tikpat vai konkr\u0113taj\u0101 gad\u012bjum\u0101 pat v\u0113l dinamisk\u0101ka nek\u0101 Amazon.<\/p>
\u0160aj\u0101 viet\u0101 ir vair\u0101kas cenu strat\u0113\u0123ijas, kuras var izmantot. Viens no veiksm\u012bg\u0101kajiem pieg\u0101des mil\u017ea strat\u0113\u0123ij\u0101m ir, piem\u0113ram, pied\u0101v\u0101t produktus par \u013coti izdev\u012bgu cenu, kas ir tie\u0161i mod\u0113, kam\u0113r citi ikdienas pat\u0113ri\u0146a produkti tiek pied\u0101v\u0101ti nedaudz d\u0101rg\u0101k nek\u0101 cit\u0101s platform\u0101s. T\u0101d\u0113j\u0101di izplat\u0101s uzskats, ka Amazon k\u0101 tirgus ir l\u0113t\u0101ks nek\u0101 konkurence, jo klienti projic\u0113 l\u0113t\u0101s cenas no mod\u0113 eso\u0161ajiem produktiem uz ikdienas pat\u0113ri\u0146a produktiem. Paties\u012bb\u0101 p\u0113d\u0113jie ir nedaudz t\u0101di pa\u0161i vai pat nedaudz d\u0101rg\u0101ki nek\u0101 citur.<\/p>
\u0160\u0101da strat\u0113\u0123ija, protams, prasa milz\u012bgu produktu portfeli, bet pat ja j\u016bs nejau\u0161i neesat starptautisks e-komercijas gigants, k\u0101 p\u0101rdev\u0113jam ir pieejamas cenu strat\u0113\u0123ijas, kas ir pier\u0101d\u012bju\u0161as savu efektivit\u0101ti. \u0160eit ir tr\u012bs visbie\u017e\u0101k izmantot\u0101s cenu piel\u0101go\u0161anas strat\u0113\u0123ijas no SELLERLOGIC klientiem:<\/p>
- Buy Box<\/strong>
Koncentr\u0113\u0161an\u0101s uz Amazon Buy Box ir iz\u0161\u0137iro\u0161a, lai maksimiz\u0113tu p\u0101rdo\u0161anas iesp\u0113jas. Ja produkti ir novietoti Buy Box, SELLERLOGIC programmat\u016bra autom\u0101tiski optimiz\u0113 cenas, lai izmantotu p\u0101rdo\u0161anas cenas pilnu potenci\u0101lu. Buy Box var piepras\u012bt augst\u0101kas cenas nek\u0101 p\u0101rdev\u0113ji, kuri nav sasniegu\u0161i \u0161o statusu, jo \u0161eit notiek 90 % visu p\u0101rdojumu. SELLERLOGIC \u013cauj vienlaikus un autom\u0101tiski sekot abiem m\u0113r\u0137iem: optim\u0101l\u0101m iesp\u0113j\u0101m uz Buy Box un vislab\u0101kajai p\u0101rdo\u0161anas cenai katram optimiz\u0113tajam produktam.<\/li>- Push<\/strong>
Push strat\u0113\u0123ija ir v\u0113rsta uz p\u0101rdev\u0113ja p\u0101rdo\u0161anas apjomiem, kur Repricer paaugstina p\u0101rdo\u0161anas cenu, ja noteikt\u0101 laika period\u0101 tiek sa\u0146emtas pas\u016bt\u012bjumi. Ja gaid\u012btie p\u0101rdo\u0161anas apjomi netiek sasniegti, r\u012bks attiec\u012bgi piel\u0101go cenu uz leju. \u0160\u012b strat\u0113\u0123ija \u013cauj kontrol\u0113t produkta cenu, pamatojoties uz faktiskajiem pas\u016bt\u012bjumu apjomiem. P\u0101rdev\u0113js nosaka, cik reizes precei vismaz j\u0101b\u016bt p\u0101rdotai noteikt\u0101 laika period\u0101 (piem\u0113ram, piecas reizes dien\u0101 vai desmit reizes ned\u0113\u013c\u0101). Ja \u0161is m\u0113r\u0137is netiek sasniegts vai slikt\u0101kaj\u0101 gad\u012bjum\u0101 visp\u0101r nav p\u0101rdojumu, cena tiek nedaudz kori\u0123\u0113ta uz leju, lai rad\u012btu liel\u0101ku stimulu pirkumam.<\/li>- Produktu p\u0101rrobe\u017eu strat\u0113\u0123ija<\/strong>
Amazon\u0101 konkurence notiek ne tikai Buy Box. Ir v\u0113rts paskat\u012bties ar\u012b pa kreisi un pa labi un sekot l\u012bdzi konkurentu cen\u0101m, kas p\u0101rdod l\u012bdz\u012bgus produktus. T\u0101d\u0113\u013c produktu p\u0101rrobe\u017eu strat\u0113\u0123ija sal\u012bdzina l\u012bdz\u012bgu konkurences produktu cenas un attiec\u012bgi nosaka cenas j\u016bsu produktiem. J\u016bs varat pie\u0161\u0137irt savam produktam l\u012bdz 20 sal\u012bdzin\u0101miem konkurences produktiem, pamatojoties uz ASIN, un defin\u0113t v\u0113lamo cenu atstarpi. P\u0113c tam Repricer regul\u0101ri p\u0101rbauda nor\u0101d\u012bto produktu cenas un attiec\u012bgi piel\u0101go j\u016bsu produkta cenu. T\u0101d\u0113j\u0101di tiek nodro\u0161in\u0101ts, ka j\u016bsu cena paliek konkur\u0113tsp\u0113j\u012bga un j\u016bs nezaud\u0113jat pe\u013c\u0146u.<\/ol><\/div>\t\t\n\n\t\t\n\t\n\t\t\n\t\t\tStarten Sie Ihre Reise vom Seller zum Bestseller – mit SELLERLOGIC.\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tSichern Sie sich Ihre kostenlose Testversion und entdecken Sie, wie unsere Services Ihren Amazon-Erfolg maximieren k\u00f6nnen. Z\u00f6gern Sie nicht. Handeln Sie jetzt.\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tJetzt starten<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\nSvar\u012bgi r\u012bki Amazon p\u0101rdev\u0113jiem<\/h2>
Tie\u0161saistes platform\u0101 past\u0101v \u0101rk\u0101rt\u012bgi augsts konkurences spiediens. Ja v\u0113laties tam pretoties, nepiecie\u0161ama profesion\u0101la pieeja un j\u016bsu Amazon kl\u0101tb\u016btnes optimiz\u0101cija visos l\u012bme\u0146os. Kas ir Buy Box pe\u013c\u0146as, ja t\u0101s notiek tikai reizi pa reizei? T\u0101d\u0113\u013c da\u017ei r\u012bki ir neaizvietojami.<\/p>
\n
Tikai 13% Amazon pied\u0101v\u0101jumu ir statiska cena Buy Box, kam\u0113r 50% produktu re\u0123istr\u0113 vair\u0101k nek\u0101 14 izmai\u0146as dien\u0101.<\/p>\nAn Empirical Analysis of Algorithmic Pricing on Amazon Marketplace – Northeastern University Boston<\/cite><\/blockquote>
Cenu p\u0101rvald\u012bba: cenu piel\u0101go\u0161anas r\u012bki<\/h3>
Dinamiskais Repricer ir oblig\u0101ts tirgot\u0101jiem Amazon, kuri v\u0113las ieg\u016bt Buy Box. \u0160\u0101ds r\u012bks uz\u0146emas past\u0101v\u012bgu tirgus situ\u0101cijas uzraudz\u012bbu un nosaka attiec\u012bgo cenu piel\u0101gojumu. Labs cenu piel\u0101go\u0161anas r\u012bks darbojas dinamiski<\/a> un inteli\u0123enti. T\u0101 viet\u0101, lai noteiktu stingras normas, piem\u0113ram, \u201evienm\u0113r par diviem centiem l\u0113t\u0101k nek\u0101 konkurence\u201d, dinamiskais Repricer rea\u0123\u0113 uz pa\u0161reiz\u0113jo tirgus situ\u0101ciju un piel\u0101go p\u0101rdo\u0161anas cenu. Ja produkts ieg\u016bst Buy Box, Repricer paaugstina cenu l\u012bdz augst\u0101kajam iesp\u0113jamiem l\u012bmenim, pie kura iepirkumu groza laukums joproj\u0101m tiek saglab\u0101ts. T\u0101d\u0113j\u0101di Amazon Buy Box var ieg\u016bt ar vienk\u0101r\u0161iem trikiem un saglab\u0101t bez cenu samazin\u0101\u0161anas, kas p\u0101rdev\u0113jam nodro\u0161ina sp\u0113c\u012bgu konkurences poz\u012bciju un pat palielina vi\u0146a pe\u013c\u0146u.<\/p>
Starpcitu: ja Amazon algoritms redz, ka produkti tiek veiksm\u012bgi p\u0101rdoti ar\u012b ar augst\u0101ku preces cenu, tas paaugstina iek\u0161\u0113jo cenu diapazonu. Dinamisks Repricer, k\u0101du pied\u0101v\u0101 SELLERLOGIC, autom\u0101tiski piel\u0101go cenu jaunajam cenu diapazonam, t\u0101d\u0113j\u0101di p\u0101rdev\u0113js nepalaid\u012bs gar\u0101m iesp\u0113ju g\u016bt liel\u0101ku pe\u013c\u0146u<\/strong>.<\/p>\t\t
\n\t\t\n\t\t\t\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Studie](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon-thumbnail.jpg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tRepricer bei Amazon: Laut Studie sind das die erfolgreichsten Methoden f\u00fcr den Buy Box-Gewinn<\/a>\n\t\t\t<\/div>\n\t\t\tP\u0113t\u012bjums, ko veica Northern University Boston, ir apstiprin\u0101jis to, ko jau daudzi p\u0101rdev\u0113ji Amazon zin\u0101ja: ieg\u016bt Buy Box ir viegl\u0101k ar Repricer. Tirgot\u0101ji, kuri izmanto \u0161\u0101du r\u012bku, ir attiec\u012bgi veiksm\u012bg\u0101ki. \u0160eit j\u016bs varat izlas\u012bt m\u016bsu p\u0113t\u012bjuma kopsavilkumu<\/a> \u201eEmp\u012briska anal\u012bze par algoritmisko cenu noteik\u0161anu Amazon tirg\u016b\u201d.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"5](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung-thumbnail.png\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tAmazon cenu optimiz\u0101cija \u2013 5 iemesli, k\u0101p\u0113c Repricer ir neaizvietojams<\/a>\n\t\t\t<\/div>\n\t\t\tVisiem, kuri v\u0113las \u0101tri ieg\u016bt p\u0101rskatu par to, k\u0101p\u0113c dinamiska cenu piel\u0101go\u0161ana Amazon ir tik svar\u012bga, \u0161eit varat v\u0113lreiz iepaz\u012bties ar t\u0113mu: 5 iemesli dinamiskam Repricer<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\nProduktu veiktsp\u0113jas izseko\u0161ana<\/h3>
Amazon tirgot\u0101jiem bie\u017ei j\u0101pie\u0146em \u0101tri l\u0113mumi, lai ilgtermi\u0146\u0101 paliktu pe\u013c\u0146\u0101. T\u0101d\u0113j\u0101di var b\u016bt nepiecie\u0161ams samazin\u0101t noteiktas izmaksas vai \u0101tri izp\u0101rdot nerentablus produktus un iz\u0146emt tos no sortimenta.<\/p>
L\u0113mumi, kuriem produktiem tas attiecas, var tikt pie\u0146emti tikai, pamatojoties uz datiem. Amazon tirgot\u0101jiem tas noz\u012bm\u0113 r\u016bp\u012bgi izp\u0113t\u012bt ar produktu saist\u012bt\u0101s izmaksu un pe\u013c\u0146as att\u012bst\u012bbas, lai atkl\u0101tu r\u012bc\u012bbas nepiecie\u0161am\u012bbu un optimiz\u0101cijas iesp\u0113jas. Lai to sasniegtu, ir nepiecie\u0161ama dzi\u013ca datu anal\u012bze, kas parasti ir sare\u017e\u0123\u012bta un laikietilp\u012bga. Tas ir viens no iemesliem, k\u0101p\u0113c daudzi Amazon tirgot\u0101ji izmanto programmat\u016bras risin\u0101jumus, piem\u0113ram, SELLERLOGIC Business Analytics<\/a>.<\/p>
Atmaksa par FBA k\u013c\u016bd\u0101m<\/h3>
T\u0101pat b\u016btisks ir r\u012bks, kas atkl\u0101j un zi\u0146o par FBA k\u013c\u016bd\u0101m. Jo, no vienas puses, \u0101tra pieg\u0101de, izmantojot FBA, ir svar\u012bgs faktors Buy Box pe\u013c\u0146ai. No otras puses, Amazon noliktav\u0101s notiek k\u013c\u016bdas, kas tirgot\u0101jiem turpina izmaks\u0101t naudu. Ko daudzi nezina: \u0161\u0101dos gad\u012bjumos tirgot\u0101jiem ir ties\u012bbas uz atmaksu.<\/p>
SELLERLOGIC Lost & Found<\/a> atkl\u0101j k\u013c\u016bdas, zi\u0146o par t\u0101m p\u0101rdev\u0113jam un sagatavo visu vienm\u0113r\u012bgai atmaksai. Tirgot\u0101jiem \u0161eit tikai j\u0101nos\u016bta piepras\u012bjums Amazon, izmantojot Copy-Paste. Bez \u0161\u0101da r\u012bka vid\u0113ji vid\u0113ja lieluma p\u0101rdev\u0113ji katru gadu zaud\u0113 vair\u0101kus t\u016bksto\u0161us eiro. Tas nav svar\u012bgi, vai konkurenci esat p\u0101rsp\u0113jis par da\u017eiem eiro Buy Box. Lai paliktu konkur\u0113tsp\u0113j\u012bgi, r\u012bks k\u0101 Lost & Found nav tikai ac\u012bmredzams risin\u0101jums, bet ar\u012b svar\u012bga veiksm\u012bgas darb\u012bbas sast\u0101vda\u013ca tirg\u016b.<\/p>\t\t
\n\t\t\n\t\t\t\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Wer](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/10\/21122316\/amazon-fba-fehler-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t - Push<\/strong>
- Buy Box<\/strong>
- Kas ir pas\u016bt\u012bjuma atcel\u0161anas r\u0101d\u012bt\u0101js pirms izpildes<\/a>?<\/li>
- Kas ir svar\u012bgi Amazon KPI<\/a>?<\/li>