{"id":113100,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-og-margin-saelges-20-af-alle-produkter-solgt-pa-amazon-med-tab\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-og-margin-saelges-20-af-alle-produkter-solgt-pa-amazon-med-tab","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-fba-og-margin-saelges-20-af-alle-produkter-solgt-pa-amazon-med-tab\/","title":{"rendered":"Amazon FBA og margin: S\u00e6lges 20% af alle produkter solgt p\u00e5 Amazon med tab?"},"content":{"rendered":"

Durch den st\u00e4ndig steigenden Wettbewerb entsteht auf Amazon ein enormer Preiskampf. Ein gr\u00f6\u00dferer Verk\u00e4ufer mit ca. 44.000 Produkten bringt es allein nur in Deutschland auf fast 1 Million Preis\u00e4nderungen innerhalb von 24 Stunden. Verk\u00e4ufer, die kein Repricing betreiben, haben so gut wie keine Chance sich der schnell \u00e4ndernden Marktsituation auf Amazon anzupassen oder die Verkaufszahlen der Produkte zu \u00fcberwachen und auf diese richtig zu reagieren.<\/p>

Amazon FBA: Berechnung der Marge<\/h2>

Wir wollten wissen, was ein Amazon Verk\u00e4ufer angesichts der oben aufgezeigten Komplexit\u00e4t durchschnittlich nach Abzug aller Kosten auf Amazon verdient. F\u00fcr die Auswertung haben wir uns 583.891 Produkte branchen\u00fcbergreifend angesehen. Die Berechnung der Nettomarge in % erfolgt mit folgender Formel:<\/p>

(Salgspris + Fragtomkostninger \u2013 Amazon-gebyr \u2013 MOMS \u2013 Fragtomkostninger \u2013 Indk\u00f8bspris)<\/em><\/strong><\/p>

<\/hr>

Indk\u00f8bspris<\/em><\/strong><\/p><\/div>

= Marge i %<\/em><\/strong><\/p><\/div><\/div>

Die durchschnittliche Nettomarge eines Amazon Verk\u00e4ufers liegt bei 12,5% bei 80% der angebotenen Produkte. 20% der Produkte werden dabei mit Verlust verkauft. Die meisten der angebotenen Produkte werden mit einer Marge von 10-75% gehandelt. Auf den ersten Blick ist der Anteil der Produkte mit einer negativen Marge mit 20,15% sehr gro\u00df.<\/p>

Gr\u00fcnde f\u00fcr negative Margen<\/h3>

Wenn man sich diese Produkte genauer ansieht, gibt es in der Regel daf\u00fcr drei Gr\u00fcnde.<\/p>

  1. Das Produkt verkauft sich schlecht oder muss abverkauft werden, um Liquidit\u00e4t zu schaffen.<\/li>
  2. Det drejer sig om en ny produktliste, der oprettes til produktlanceringen med en kampagnepris for at generere s\u00e5 mange bestillinger som muligt p\u00e5 kort tid og dermed hurtigt stige i Amazon-rangeringen<\/li>
  3. Salgsprisen er simpelthen forkert beregnet<\/li><\/ol><\/div>

    Overv\u00e5gning af rentabiliteten med et profitdashboard<\/h2>

    Produktmarginer har en direkte indflydelse p\u00e5 den samlede rentabilitet af en Amazon-forretning. Derfor b\u00f8r hver Amazon-s\u00e6lger regelm\u00e6ssigt analysere relevante produktdata og holde \u00f8je med vigtige n\u00f8gletal for at reagere rettidigt p\u00e5 negative udviklinger<\/p>

    Som bekendt er dataanalyser komplekse og kr\u00e6ver en stor tidsm\u00e6ssig indsats. Netop her griber SELLERLOGIC Business Analytics<\/a> for Amazon-handlere ind: Det pr\u00e6senterer komplekse data om ydeevnen af produkter, Amazon-konti og -markeder p\u00e5 en overskuelig m\u00e5de. <\/p>

    Med SELLERLOGIC Business Analytics kan du identificere ul\u00f8nsomme produkter og tage de n\u00f8dvendige skridt for at opretholde rentabiliteten af din Amazon-forretning. Detaljerede omkostnings- og gevinstoversigter hj\u00e6lper desuden med at tr\u00e6ffe datadrevne beslutninger, som for eksempel kan omfatte en omkostningsoptimering eller endda fjernelse af ber\u00f8rte produkter fra sortimentet<\/p>

    Konklusion<\/h2>

    Ved nye kunder oplever vi ofte, at deres salgspriser er forkert beregnet. Store s\u00e6lgere har meget sv\u00e6rt ved at overv\u00e5ge produkter med forskellige salgsprovisioner p\u00e5 forskellige markeder og tilpasse sig markedsforholdene i tide. Sm\u00e5 s\u00e6lgere mangler ofte den n\u00f8dvendige viden til at beregne den rigtige salgspris<\/p>

    Undg\u00e5 negative indt\u00e6gter med den rigtige beregning og udnyt din dyrebare tid fornuftigt. Overlad prisstyringen til SELLERLOGIC, som tilpasser sig markedsforholdene p\u00e5 Amazon d\u00f8gnet rundt. Hold desuden altid \u00f8je med udviklingen i gevinst og tab ved hj\u00e6lp af SELLERLOGIC Business Analytics og tr\u00e6f rettidigt datadrevne beslutninger for at udnytte potentialet i din Amazon-forretning.<\/strong><\/p>

    Billedkreditter i r\u00e6kkef\u00f8lge af billeder: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    Durch den st\u00e4ndig steigenden Wettbewerb entsteht auf Amazon ein enormer Preiskampf. Ein gr\u00f6\u00dferer Verk\u00e4ufer mit ca. 44.000 Produkten bringt es allein nur in Deutschland auf fast 1 Million Preis\u00e4nderungen innerhalb von 24 Stunden. Verk\u00e4ufer, die kein Repricing betreiben, haben so gut wie keine Chance sich der schnell \u00e4ndernden Marktsituation auf Amazon anzupassen oder die Verkaufszahlen<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[660],"tags":[],"class_list":["post-113100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-2"],"yoast_head":"\nAmazon FBA: Er marginen for lav for mange produkter?<\/title>\n<meta name=\"description\" content=\"Med Amazon FBA er marginen normalt lav. 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