{"id":226920,"date":"2020-07-07T10:20:00","date_gmt":"2020-07-07T10:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/"},"modified":"2020-07-07T10:20:00","modified_gmt":"2020-07-07T10:20:00","slug":"toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/","title":{"rendered":"Toate informa\u021biile importante despre Amazon Buy Box: performan\u021ba v\u00e2nz\u0103torului, calificarea \u0219i altele."},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-731103-identifier\">C\u00e2mpul portocaliu \u201eAdaug\u0103 \u00een co\u0219\u201d \u2013 numit \u0219i Amazon Buy Box \u2013 este cel mai r\u00e2vnit buton de pe platform\u0103 pentru v\u00e2nz\u0103tori. \u0218i pe bun\u0103 dreptate. Nu doar c\u0103 c\u00e2\u0219tig\u0103torii Buy Box ob\u021bin o vizibilitate mai mare pentru produsele lor, dar v\u00e2nd \u0219i mult mai mult dec\u00e2t concuren\u021ba lor. Afl\u0103 tot ce trebuie s\u0103 \u0219tii despre acesta \u00een acest articol \u2013 \u00een special cum s\u0103 c\u00e2\u0219tigi Buy Box pe Amazon \u0219i s\u0103-l p\u0103strezi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-227399-identifier\">Ce este Amazon Buy Box?<\/h2><p class=\"theme-wp-block gb-responsive-244867-identifier\">\u00cen universul Amazon, sec\u021biunea care este plasat\u0103 \u00een partea dreapt\u0103 a paginii de detalii a produsului Amazon \u0219i este folosit\u0103 de clien\u021bi pentru a cump\u0103ra articolele din co\u0219ul lor. S\u0103 arunc\u0103m o privire asupra unui exemplu \u0219i s\u0103 folosim aceast\u0103 oportunitate pentru a verifica cum gigantul comer\u021bului electronic structureaz\u0103 o pagin\u0103 pentru a influen\u021ba deciziile cump\u0103r\u0103torilor:<\/p><div class=\"wp-block-image gb-responsive-480132-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-844x622.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"844\" height=\"622\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-844x622.png\" alt=\"Formula Amazon Buy Box este necunoscut\u0103.\" class=\"wp-image-7954\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-407x300.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-768x566.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-844x622.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-1536x1132.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-2048x1510.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-226046-identifier\">A\u0219a cum po\u021bi vedea mai sus, c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d este plasat proeminent l\u00e2ng\u0103 articol \u0219i eviden\u021biat vizual \u00eentr-un portocaliu proeminent. Pe de alt\u0103 parte, v\u00e2nz\u0103torii concuren\u021bi \u2013 cei care nu au fost recompensa\u021bi cu Buy Box \u2013 sunt plasa\u021bi \u00eentr-o pozi\u021bie discret\u0103 mai jos. \u00cen exemplul nostru, ceilal\u021bi v\u00e2nz\u0103tori au propriul c\u00e2mp mai mic \u201eAdaug\u0103 \u00een co\u0219\u201d, atr\u0103g\u00e2nd aten\u021bia asupra ofertelor lor alternative. Acest lucru este foarte benefic pentru ei, dar nu este de obicei cazul.<\/p><p class=\"theme-wp-block gb-responsive-579238-identifier\">Are plasarea acestor elemente vreo influen\u021b\u0103 asupra modului \u00een care reac\u021bioneaz\u0103 cump\u0103r\u0103torii? Foarte mult. Aproximativ 90 la sut\u0103 din toate achizi\u021biile au loc prin clicurile cump\u0103r\u0103torilor pe \u201eAdaug\u0103 \u00een co\u0219\u201d. Cu alte cuvinte: v\u00e2nz\u0103torul care a reu\u0219it s\u0103 c\u00e2\u0219tige Buy Box Amazon c\u00e2\u0219tig\u0103 de asemenea cele mai multe v\u00e2nz\u0103ri.<\/p><p class=\"theme-wp-block gb-responsive-273113-identifier\">A\u0219adar, pe scurt: v\u00e2nz\u0103rile merg c\u0103tre v\u00e2nz\u0103torul cu cele mai multe c\u00e2\u0219tiguri Buy Box pe Amazon, ceea ce \u00eenseamn\u0103 c\u0103 orice v\u00e2nz\u0103tor \u00eentreprinz\u0103tor pe Amazon ar face bine s\u0103 lucreze constant la modalit\u0103\u021bi de a c\u00e2\u0219tiga Buy Box Amazon \u0219i de a-l p\u0103stra.<\/p><p class=\"theme-wp-block gb-responsive-211008-identifier\">S\u0103 arunc\u0103m o privire asupra posibilit\u0103\u021bilor.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-941740-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tStarten Sie Ihre Reise vom Seller zum Bestseller &#8211; mit SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tSichern Sie sich Ihre kostenlose Testversion und entdecken Sie, wie unsere Services Ihren Amazon-Erfolg maximieren k\u00f6nnen. Z\u00f6gern Sie nicht. Handeln Sie jetzt.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Jetzt starten<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-493368-identifier\">Cum s\u0103 devii eligibil pentru Buy Box?<\/h2><p class=\"theme-wp-block gb-responsive-774281-identifier\">A fi eligibil pentru Buy Box \u00eenseamn\u0103 c\u0103 ai \u00eendeplinit anumite criterii care \u00ee\u021bi permit s\u0103 fii plasat \u00een c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d datorit\u0103 performan\u021bei tale ridicate ca v\u00e2nz\u0103tor. Ce c\u00e2\u0219tigi din statutul de v\u00e2nz\u0103tor eligibil? \u00cen primul r\u00e2nd, vizibilitate crescut\u0103. Chiar dac\u0103 nu e\u0219ti \u00een Buy Box \u00een sine, e\u0219ti totu\u0219i eligibil pentru plasarea \u00een sec\u021biunea \u201eMai multe op\u021biuni de cump\u0103rare\u201d, ceea ce te face \u0219i mai atractiv pentru cump\u0103r\u0103tori. De\u0219i nu exist\u0103 o formul\u0103 stabilit\u0103 pentru a ajunge \u00een Buy Box sau pentru a-l c\u00e2\u0219tiga, exist\u0103 anumite cerin\u021be pe care trebuie s\u0103 le \u00eendepline\u0219ti pentru a fi considerat:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-369990-identifier\">1. Cont de v\u00e2nz\u0103tor profesionist<\/h3><p class=\"theme-wp-block gb-responsive-620322-identifier\">Pentru a fi eligibil, trebuie s\u0103 fii un v\u00e2nz\u0103tor profesionist timp de cel pu\u021bin 3 luni. Cineva cu un cont de v\u00e2nz\u0103tor individual (\u201eCont de baz\u0103\u201d \u00een Europa) nu va fi considerat.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-239774-identifier\">2. Metri de performan\u021b\u0103 ridica\u021bi<\/h3><p class=\"theme-wp-block gb-responsive-293067-identifier\">\u00cen conformitate cu mantra Amazon de a pune clien\u021bii pe primul loc, doar v\u00e2nz\u0103torii care ofer\u0103 clien\u021bilor lor o experien\u021b\u0103 uimitoare pot deveni eligibili pentru Buy Box. Am enumerat mai jos to\u021bi factorii la care trebuie s\u0103 excelezi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-526420-identifier\">3. Noutate<\/h3><p class=\"theme-wp-block gb-responsive-821622-identifier\">Cu c\u00e2t articolele pe care le vinzi sunt mai noi, cu at\u00e2t mai mari sunt \u0219ansele tale de a c\u00e2\u0219tiga Buy Box Amazon cu acestea. Numai dac\u0103 nu sunt disponibile articole noi, vor fi considera\u021bi v\u00e2nz\u0103torii eligibili care ofer\u0103 articole folosite.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-838306-identifier\">4. Accesibilitate<\/h3><p class=\"theme-wp-block gb-responsive-104796-identifier\">Articolul t\u0103u listat trebuie s\u0103 fie \u00een stoc.<\/p><p class=\"theme-wp-block gb-responsive-510727-identifier\">Dac\u0103 r\u0103m\u00e2i f\u0103r\u0103 stoc, Buy Box va merge direct la urm\u0103torul v\u00e2nz\u0103tor. De aceea, este esen\u021bial s\u0103 ai \u00eentotdeauna un volum de comenzi suficient (\u201ecantitatea suficient\u0103\u201d variaz\u0103 \u00een func\u021bie de categorii).<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-582067-identifier\">5. Pre\u021buri dinamice<\/h3><p class=\"theme-wp-block gb-responsive-770580-identifier\">De\u0219i Amazon nu comunic\u0103 acest lucru, este un secret bine cunoscut c\u0103 cei mai mul\u021bi v\u00e2nz\u0103tori cu cele mai competitive pre\u021buri de\u021bin Buy Box. De\u0219i stabilirea pre\u021burilor articolelor tale foarte ieftin este o modalitate sigur\u0103 de a c\u00e2\u0219tiga Buy Box, poate duce \u0219i la r\u0103zboaie de pre\u021buri cu concuren\u021bii t\u0103i. Afl\u0103 aici cum s\u0103 evi\u021bi acest lucru.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-800016-identifier\">Cum s\u0103 c\u00e2\u0219tigi Buy Box Amazon<\/h2><p class=\"theme-wp-block gb-responsive-228057-identifier\">Te \u00eentrebi cum s\u0103 ob\u021bii Buy Box? Din p\u0103cate, pe Amazon nu exist\u0103 o modalitate u\u0219oar\u0103 de a face acest lucru. A c\u00e2\u0219tiga nu este niciodat\u0103 u\u0219or, iar Amazon nu face excep\u021bie \u00een acest sens. Nu exist\u0103 o solu\u021bie ingenioas\u0103, nici un hack pentru buy box Amazon care s\u0103 \u00ee\u021bi permit\u0103 s\u0103 c\u00e2\u0219tigi butonul portocaliu f\u0103r\u0103 a fi un v\u00e2nz\u0103tor formidabil. Pot exista unul sau dou\u0103 trucuri Buy Box care \u00ee\u021bi vor cre\u0219te \u0219ansele, dar cea mai bun\u0103 modalitate de a c\u00e2\u0219tiga este \u00een stilul vechi: dep\u0103\u0219ind concuren\u021ba. Iat\u0103 explica\u021bia pentru Buy Box Amazon:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-821223-identifier\">Cu c\u00e2t te clasezi mai bine, cu at\u00e2t vinzi mai mult<\/h3><p class=\"theme-wp-block gb-responsive-56833-identifier\">Odat\u0103 cu num\u0103rul \u00een continu\u0103 cre\u0219tere de v\u00e2nz\u0103tori \u0219i clien\u021bi, doar cei cu cea mai mare evaluare a satisfac\u021biei clien\u021bilor sunt selecta\u021bi. Criteriile care garanteaz\u0103 satisfac\u021bia clien\u021bilor sunt prezentate \u00een KPI (indicatori cheie de performan\u021b\u0103) Buy Box Amazon, pe care gigantul online le colecteaz\u0103 din activit\u0103\u021bile comerciale ale v\u00e2nz\u0103torilor pe platform\u0103. Acestea includ \u2013 printre altele \u2013 timpul de livrare, ratele de defecte ale comenzilor \u0219i\/sau satisfac\u021bia return\u0103rilor.<\/p><p class=\"theme-wp-block gb-responsive-555111-identifier\">Cei care doresc s\u0103 c\u00e2\u0219tige c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d ar trebui s\u0103 fie familiariza\u021bi cu fiecare metric important \u0219i s\u0103 le aib\u0103 sub control \u00een consecin\u021b\u0103. Standardul este stabilit destul de sus \u2013 ca exemplu, rata de defecte ar trebui s\u0103 fie c\u00e2t mai aproape de zero procente posibil dac\u0103 vrei s\u0103 c\u00e2\u0219tigi Buy Box Amazon.<\/p><p class=\"theme-wp-block gb-responsive-427860-identifier\">Pre\u021bul este de asemenea extrem de relevant, dar exist\u0103 un pre\u021b corect pentru Buy Box Amazon? Nu exist\u0103 un r\u0103spuns definitiv aici, deoarece Amazon ajusteaz\u0103 intervalul de pre\u021buri pentru fiecare produs. Orice v\u00e2nz\u0103tor care dep\u0103\u0219e\u0219te acest interval de pre\u021buri nu va putea c\u00e2\u0219tiga.<\/p><p class=\"theme-wp-block gb-responsive-177625-identifier\">Este pu\u021bin probabil s\u0103 c\u00e2\u0219tigi c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d dac\u0103 produsele tale sunt prea scumpe. Pe de alt\u0103 parte, un pre\u021b mai mare poate fi compensat de o performan\u021b\u0103 excelent\u0103 a v\u00e2nz\u0103torului, at\u00e2ta timp c\u00e2t te \u00eencadrezi \u00een intervalul de pre\u021buri men\u021bionat mai sus. Cu alte cuvinte, v\u00e2nz\u0103torii cu un pre\u021b mai mare pot fi totu\u0219i recompensa\u021bi cu Buy Box dac\u0103 au KPI-uri generale mai bune dec\u00e2t concuren\u021ba.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-614002-identifier\">Parametrii cheie considera\u021bi de algoritmul Buy Box al Amazon<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-93194-identifier\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm-.png\" alt=\"Fi\u0219a de trucuri Buy Box\" class=\"wp-image-68761\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm--medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm--medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm--large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm-.png 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-834045-identifier\">Iat\u0103 o mic\u0103 concluzie rapid\u0103 pentru tine: o fi\u0219\u0103 de trucuri Buy Box care listeaz\u0103 toate aspectele importante pentru a-\u021bi aduce brandul \u00een Buy Box.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-823273-identifier\">1. Rata de defecte a comenzilor<\/h3><p class=\"theme-wp-block gb-responsive-882956-identifier\">Amazon urm\u0103re\u0219te ODR-ul t\u0103u (Rata de defecte a comenzilor) pe termen scurt \u0219i lung, care se extinde pe parcursul ultimelor patru luni. Men\u021binerea unui ODR de sub 1% este esen\u021bial\u0103 dac\u0103 vrei s\u0103 c\u00e2\u0219tigi Buy Box. Orice lucru care dep\u0103\u0219e\u0219te acest procent va face dificil\u0103 plasarea bunurilor tale \u00een Buy Box.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-421436-identifier\">2. Disponibilitatea stocului<\/h3><p class=\"theme-wp-block gb-responsive-609131-identifier\">Buy Box Amazon se va transfera instantaneu la un alt v\u00e2nz\u0103tor dac\u0103 nu ai articolul \u00een stoc. De aceea, este esen\u021bial ca comercian\u021bii s\u0103 men\u021bin\u0103 niveluri s\u0103n\u0103toase de stoc pentru articolele lor cel mai bine v\u00e2ndute.<\/p><p class=\"theme-wp-block gb-responsive-975497-identifier\">Urm\u0103toarea regul\u0103 nu se aplic\u0103 atunci c\u00e2nd un produs este marcat ca \u201ecomand\u0103 \u00een a\u0219teptare\u201d \u0219i are o not\u0103 pe pagina produsului. C\u00e2nd un consumator plaseaz\u0103 o comand\u0103 \u00een a\u0219teptare, o face \u0219tiind c\u0103 articolul nu va fi livrat \u0219i nu va fi disponibil imediat.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-172493-identifier\">3. Pre\u021bul de livrare<\/h3><p class=\"theme-wp-block gb-responsive-11934-identifier\">Inclusiv taxele de transport, acest termen se refer\u0103 la costul final al unui produs pe Amazon.<\/p><p class=\"theme-wp-block gb-responsive-12348-identifier\">Partea Buy Box cre\u0219te pe m\u0103sur\u0103 ce pre\u021bul de livrare scade. De asemenea, po\u021bi percepe mai mult \u0219i s\u0103 \u00ee\u021bi p\u0103strezi partea din Buy Box dac\u0103 metricile tale de performan\u021b\u0103 sunt mai bune dec\u00e2t cele ale competitorilor t\u0103i direc\u021bi. Cu toate acestea, dac\u0103 rivalii t\u0103i au metrici mai bune \u00een general, va trebui s\u0103 \u00ee\u021bi reduci pre\u021burile pentru a men\u021bine aceea\u0219i parte din Buy Box.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-955005-identifier\">4. Perioada de livrare<\/h3><p class=\"theme-wp-block gb-responsive-464621-identifier\">Timpul pe care comerciantul se angajeaz\u0103 s\u0103 expedieze articolul c\u0103tre cump\u0103r\u0103tor este cea mai de baz\u0103 metric\u0103 pe care o consider\u0103 Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-13716-identifier\">Influen\u021ba acestui parametru asupra Buy Box va fi \u0219i mai mare pentru unele produse \u0219i categorii sensibile la timp, cum ar fi bunurile perisabile \u0219i c\u0103r\u021bile de ziua de na\u0219tere, unde cump\u0103r\u0103torii cer frecvent livrare rapid\u0103.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-363739-identifier\">5. \u00cendeplinirea Amazon (FBA)<\/h3><p class=\"theme-wp-block gb-responsive-58954-identifier\">Strategia de \u00eendeplinire a produsului este factorul care are cea mai mare influen\u021b\u0103 asupra Buy Box de la Amazon.<\/p><p class=\"theme-wp-block gb-responsive-41612-identifier\">Cea mai simpl\u0103 abordare pentru a-\u021bi \u00eembun\u0103t\u0103\u021bi \u0219ansele de a fi \u00een Buy Box este s\u0103 folose\u0219ti \u00cendeplinirea de c\u0103tre Amazon (FBA), deoarece Amazon evalueaz\u0103 \u00een mod natural serviciile sale de \u00eendeplinire la un nivel foarte ridicat \u2013 ceea ce, \u00een mod corect, este adev\u0103rat.<\/p><p class=\"theme-wp-block gb-responsive-827453-identifier\">Asta nu \u00eenseamn\u0103 c\u0103 v\u00e2nz\u0103torii \u00cendeplinirii de c\u0103tre Comerciant (FBM) nu pot dep\u0103\u0219i vreodat\u0103 v\u00e2nz\u0103torii FBA; este doar mai dificil \u0219i necesit\u0103 scoruri foarte ridicate pe toate variabilele, precum \u0219i un pre\u021b foarte sc\u0103zut. F\u0103 clic aici pentru a afla mai multe despre Amazon FBM, de exemplu, cum func\u021bioneaz\u0103 \u0219i pentru cine func\u021bioneaz\u0103 cel mai bine.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-189951-identifier\">6. Feedback-ul clien\u021bilor<\/h3><p class=\"theme-wp-block gb-responsive-636785-identifier\">Amazon va revizui feedback-ul din ultimele 30 de zile, 90 de zile \u0219i 365 de zile. \u0218ansele tale de a c\u00e2\u0219tiga un Buy Box sunt cele mai mari dac\u0103 scorul t\u0103u de feedback de la clien\u021bi este de cel pu\u021bin 90%.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-683191-identifier\">Cum afecteaz\u0103 metodele de livrare procentajul Buy Box de la Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-669201-identifier\">Amazon nu a devenit at\u00e2t de de succes ignor\u00e2ndu-\u0219i clien\u021bii, iar ceea ce \u00ee\u0219i doresc clien\u021bii este livrarea rapid\u0103. \u00cen ultimii c\u00e2\u021biva ani, gigantul online \u0219i-a extins masiv propriul serviciu de logistic\u0103, \u00een timp ce, \u00een acela\u0219i timp, a construit un parteneriat puternic cu furnizori de servicii externi precum DHL sau Hermes. Dar cum poate acest lucru s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 eligibilitatea ta pentru Buy Box de la Amazon?<\/p><p class=\"theme-wp-block gb-responsive-564974-identifier\">Amazon nu ofer\u0103 doar servicii cump\u0103r\u0103torilor, ci \u0219i v\u00e2nz\u0103torilor s\u0103i. \u00cendeplinirea de c\u0103tre Amazon, sau Amazon FBA, este un program care \u2013 pentru o anumit\u0103 tax\u0103 \u2013 permite v\u00e2nz\u0103torilor s\u0103 delege stocarea, expedierea \u0219i serviciul pentru clien\u021bi c\u0103tre Amazon, l\u0103s\u00e2nd v\u00e2nz\u0103torii cu cea mai important\u0103 parte a afacerii lor: v\u00e2nzarea efectiv\u0103.<\/p><p class=\"theme-wp-block gb-responsive-125236-identifier\">Care sunt beneficiile acestui lucru? \u00cen primul r\u00e2nd, ai mai mult timp pentru a-\u021bi extinde afacerea \u0219i, de asemenea \u2013 \u0219i acesta este motivul pentru care men\u021bion\u0103m acest lucru aici \u2013 \u00ee\u021bi va cre\u0219te \u0219ansele de a c\u00e2\u0219tiga Buy Box de la Amazon. Ca v\u00e2nz\u0103tor FBA, \u00eendepline\u0219ti deja dou\u0103 factori vitali pe care gigantul online \u00eei ia \u00een considerare atunci c\u00e2nd acord\u0103 popularul buton portocaliu: servicii pentru clien\u021bi impecabile \u0219i expediere foarte fiabil\u0103. <a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/beneficiile-amazon-fba-tot-ce-trebuie-sa-stiti-2\/\">F\u0103 clic aici dac\u0103 vrei s\u0103 afli mai multe despre Amazon FBA.<\/a>\u00a0\u00a0\u00a0<\/p><p class=\"theme-wp-block gb-responsive-244823-identifier\">Iat\u0103 o list\u0103 cu cerin\u021bele minime pe care trebuie s\u0103 le \u00eendepline\u0219ti:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-434521-identifier\"><li class=\"theme-wp-block gb-responsive-982940-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Stare ca v\u00e2nz\u0103tor profesionist.<\/li><li class=\"theme-wp-block gb-responsive-636451-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">O rat\u0103 sc\u0103zut\u0103 a defectelor de comand\u0103 (ODR) care ia \u00een considerare feedback-ul clien\u021bilor, reclama\u021biile A-Z \u0219i return\u0103rile de plat\u0103.<\/li><li class=\"theme-wp-block gb-responsive-459342-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pre\u021buri bune.<\/li><li class=\"theme-wp-block gb-responsive-946039-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Servicii pentru clien\u021bi impecabile.<\/li><li class=\"theme-wp-block gb-responsive-327584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Livrare rapid\u0103.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-140568-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142824\/how-to-win-the-buy-box-just-customer-satisfaction-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"How to win the Amazon Buy Box? With best customer satisfaction.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">How to Win the Amazon Buy Box in 13 Steps: All Important Metrics in One Blog Post!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Conceptul pe care trebuie s\u0103-l interiorizezi este destul de simplu: v\u00e2nz\u0103torii care sunt plasa\u021bi \u00een Buy Box de la Amazon c\u00e2\u0219tig\u0103 cele mai multe v\u00e2nz\u0103ri. Cu toate acestea, formula sau algoritmul Buy Box de la Amazon este cel mai bine p\u0103strat secret al gigantului online, iar cei mai buni v\u00e2nz\u0103tori pot face doar s\u0103 aplice criterii dovedite care le vor spori \u0219ansele de a men\u021bine c\u00e2mpul dorit \u201eAdaug\u0103 \u00een co\u0219\u201d pentru o perioad\u0103 mai lung\u0103 de timp. F\u0103 clic aici pentru a vedea pa\u0219ii.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-801111-identifier\">Po\u021bi pierde Buy Box de la Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-238331-identifier\">Da, absolut. A\u0219a cum am men\u021bionat mai sus, doar comerciantul care \u00ee\u0219i aduce A-game-ul \u00een fiecare zi a s\u0103pt\u0103m\u00e2nii poate p\u0103stra beneficiile Buy Box. Dac\u0103 e\u0219ti prins neglij\u00e2nd, vei pl\u0103ti indirect ced\u00e2nd aproximativ 90 la sut\u0103 din v\u00e2nz\u0103ri noului proprietar. \u00centrebarea este: cum putem s\u0103-l rec\u00e2\u0219tig\u0103m?<\/p><p class=\"theme-wp-block gb-responsive-385037-identifier\">Exist\u0103 situa\u021bii \u00een care Buy Box este pur \u0219i simplu rotit <a href=\"https:\/\/sellercentral.amazon.com\/forums\/t\/i-lost-buy-box-with-better-metrics\/709335\" target=\"_blank\" rel=\"noreferrer noopener\">f\u0103r\u0103 niciun motiv anume<\/a>. Uneori, algoritmul chiar acord\u0103 Buy Box v\u00e2nz\u0103torilor care, aparent, au metrici mai slabe dec\u00e2t tine. De fapt, uneori pierderea Buy Box poate fi chiar vina unui alt competitor cu care \u00eemp\u0103rt\u0103\u0219e\u0219ti listarea. <\/p><p class=\"theme-wp-block gb-responsive-552240-identifier\">Iat\u0103 cum s-ar putea \u00eent\u00e2mpla: V\u00e2nzi c\u0103\u0219ti de gaming \u0219i \u00eemp\u0103rt\u0103\u0219e\u0219ti listarea popular\u0103 cu al\u021bi trei v\u00e2nz\u0103tori. Datorit\u0103 monitoriz\u0103rii atente a tuturor metricilor relevante, ai c\u00e2\u0219tigat Buy Box \u0219i lucrezi din greu pentru a-l men\u021bine. V\u00e2nz\u0103torul XYZ, pe de alt\u0103 parte \u2013 unul dintre cei trei al\u021bi v\u00e2nz\u0103tori de pe listarea ta \u2013 este extrem de nesigur \u00een ceea ce prive\u0219te expedierea \u0219i serviciul pentru clien\u021bi. Din aceast\u0103 cauz\u0103, a primit mai multe pl\u00e2ngeri din partea mai multor cump\u0103r\u0103tori \u00een ultimele s\u0103pt\u0103m\u00e2ni. Amazon decide, a\u0219adar, s\u0103 suspende Buy Box pentru mouse-ul de gaming, ceea ce duce la pierderea acestuia chiar dac\u0103 ai f\u0103cut totul corect.<\/p><p class=\"theme-wp-block gb-responsive-40114-identifier\">Cea mai bun\u0103 op\u021biune este s\u0103 te ridici din nou \u0219i s\u0103 continui s\u0103 lucrezi din greu. Dac\u0103 partea ta de Buy Box scade pe o perioad\u0103 mai lung\u0103 de timp, ar trebui s\u0103 investighezi cauza \u0219i s\u0103 verifici din nou metricile pe care le-am men\u021bionat mai sus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-184274-identifier\">Eligibilitatea pentru Buy Box de la Amazon<\/h3><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-38929-identifier\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility-.png\" alt=\"Eligibilitatea Buy Box se bazeaz\u0103 pe 5 piloni\" class=\"wp-image-68809\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility--medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility--medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility--large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility-.png 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-226429-identifier\">Dac\u0103 e\u0219ti un v\u00e2nz\u0103tor nou, o alt\u0103 \u00eentrebare popular\u0103 este cum s\u0103 devii eligibil pentru Buy Box pe Amazon \u0219i dac\u0103 un v\u00e2nz\u0103tor complet nou poate fi un c\u00e2\u0219tig\u0103tor Buy Box chiar dac\u0103 tocmai a \u00eenceput s\u0103 v\u00e2nd\u0103. Ca regul\u0103 general\u0103, trebuie s\u0103 ai o istorie de v\u00e2nz\u0103ri de 90 de zile ca v\u00e2nz\u0103tor profesionist pentru a fi eligibil pentru Buy Box \u2013 at\u00e2ta timp c\u00e2t nu folose\u0219ti FBA.<\/p><p class=\"theme-wp-block gb-responsive-655335-identifier\">Acest lucru are sens \u00een m\u0103sura \u00een care cerin\u021bele necesare unui v\u00e2nz\u0103tor Amazon care dore\u0219te s\u0103 \u00ee\u0219i creasc\u0103 partea de Buy Box necesit\u0103 timp pentru a se stabili, f\u0103c\u00e2nd astfel foarte pu\u021bin probabil \u2013 dar nu imposibil \u2013 ca cineva care tocmai a \u00eenceput s\u0103 v\u00e2nd\u0103 s\u0103 poat\u0103 fura Buy Box de la al\u021bi v\u00e2nz\u0103tori experimenta\u021bi \u0219i bine stabili\u021bi pe aceea\u0219i listare.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888946-identifier\">V\u00e2nz\u0103torii de marc\u0103 proprie trebuie s\u0103 lupte pentru Buy Box?<\/h3><p class=\"theme-wp-block gb-responsive-439709-identifier\">Spre deosebire de rev\u00e2nz\u0103tori, persoanele care v\u00e2nd prin marc\u0103 proprie pe Amazon nu trebuie s\u0103 \u00ee\u0219i petreac\u0103 cea mai mare parte a timpului lupt\u00e2nd pentru Buy Box prin optimizarea pre\u021burilor, deoarece sunt singura persoan\u0103 care vinde acel articol. Dac\u0103 nu exist\u0103 altcineva care s\u0103 v\u00e2nd\u0103 acela\u0219i produs ca tine, nu exist\u0103 nici o competi\u021bie de \u00eenfruntat. Cu toate acestea, acest lucru nu \u00eenseamn\u0103 c\u0103 nu exist\u0103 competi\u021bie din partea v\u00e2nz\u0103torilor care v\u00e2nd produse <em>similare<\/em> online.<\/p><p class=\"theme-wp-block gb-responsive-941209-identifier\">De exemplu, dac\u0103 produci \u0219i vinzi \u0219osete de tenis de \u00eenalt\u0103 calitate pe Amazon, nu vei avea neap\u0103rat pe cineva care s\u0103 conteste Buy Box-ul t\u0103u, \u00eens\u0103 va trebui s\u0103 te confrun\u021bi cu al\u021bi v\u00e2nz\u0103tori care v\u00e2nd \u0219osete durabile pe care le-au fabricat ei \u00een\u0219i\u0219i. Pe l\u00e2ng\u0103 aceasta, va trebui s\u0103 te ocupi \u0219i de m\u0103rci consacrate precum Nike, Adidas, Puma. Vestea bun\u0103 este c\u0103 exist\u0103 o modalitate de a-\u021bi automatiza pre\u021burile \u00een acest sens \u0219i cu o strategie de \u201e<a href=\"https:\/\/www.sellerlogic.com\/ro\/blog\/repretuirea-prin-produs-cross-o-strategie-nu-numai-pentru-vanzatorii-de-marca-privata\/\">Repre\u021buire \u00eentre produse<\/a>\u201d.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-70491-identifier\">Ce s\u0103 faci c\u00e2nd Amazon intr\u0103 \u00een ring<\/h3><p class=\"theme-wp-block gb-responsive-508878-identifier\">Are sens s\u0103 fii realist \u00een acest moment. Dac\u0103 Amazon concureaz\u0103 \u00eempotriva ta pentru propriul s\u0103u Buy Box, pe propria sa platform\u0103, cu propriul s\u0103u produs (\u00een\u021belegi unde se \u00eendreapt\u0103 asta, nu?), \u0219ansele tale de a c\u00e2\u0219tiga nu sunt zero, dar sunt \u00eentr-adev\u0103r destul de mici. Cu toate acestea, dac\u0103 ai un istoric de performan\u021b\u0103 de v\u00e2nz\u0103tor formidabil \u0219i e\u0219ti dispus s\u0103 subevaluezi Amazon la pre\u021b, s-ar putea s\u0103 ai o \u0219ans\u0103. La urma urmei, Amazon este centrat pe client \u00een esen\u021b\u0103. Dac\u0103 e\u0219ti capabil s\u0103 oferi clientului o experien\u021b\u0103 de cump\u0103rare mai bun\u0103 dec\u00e2t Amazon, atunci ei \u00ee\u021bi vor l\u0103sa Buy Box-ul.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-238789-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/competing-with-amazon-for-the-buy-box-how-to-win-as-a-seller\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/03\/23140904\/competing-with-amazon-for-the-buy-box-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"How to compete with amazon for buy box and defeat them.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/competing-with-amazon-for-the-buy-box-how-to-win-as-a-seller\/\">Competing with Amazon for the Buy Box: How to Win as a Seller!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Majoritatea v\u00e2nz\u0103torilor de pe platforma de cump\u0103rare Amazon \u0219tiu acest lucru: a concura cu Amazon pentru Buy Box este o cauz\u0103 pierdut\u0103. Sau a\u0219a ar putea crede cineva! Adev\u0103rul este c\u0103 v\u00e2nz\u0103torii pot cuceri Buy Box-ul dorit chiar \u0219i f\u0103r\u0103 a avea un contract de furnizor. F\u0103 clic aici pentru a afla ce pa\u0219i pot fi urma\u021bi pentru a face fa\u021b\u0103 gigantului e-commerce \u00een propria lor curte.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-320619-identifier\">Importan\u021ba Buy Box Mobile<\/h2><p class=\"theme-wp-block gb-responsive-41816-identifier\">Cump\u0103r\u0103turile mobile sunt mai populare ca niciodat\u0103 \u00een r\u00e2ndul clien\u021bilor Amazon. Buy Box se afl\u0103 direct sub imaginea produsului pe site-ul mobil, ceea ce este diferit de modul \u00een care apare pe un desktop sau laptop. Clien\u021bii \u00ee\u0219i plaseaz\u0103 comanda f\u0103c\u00e2nd clic pe \u201eCump\u0103r\u0103 acum\u201d f\u0103r\u0103 a privi pagina de listare a ofertei.<\/p><p class=\"theme-wp-block gb-responsive-126176-identifier\">\u00cen mod notabil, caseta \u201eAl\u021bi v\u00e2nz\u0103tori pe Amazon\u201d nu este afi\u0219at\u0103 pe site-ul mobil Amazon. Numele c\u00e2\u0219tig\u0103torului Buy Box este singurul lucru care este afi\u0219at. Un alt motiv pentru a pune c\u00e2\u0219tigarea Buy Box pe lista ta de priorit\u0103\u021bi este dac\u0103 \u00ee\u021bi pas\u0103 de atingerea cump\u0103r\u0103torilor mobili.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-791348-identifier\">Solu\u021bii software care te vor ajuta s\u0103 c\u00e2\u0219tigi Buy Box de la Amazon<\/h2><p class=\"theme-wp-block gb-responsive-259516-identifier\">\u00cen peisajul e-commerce extrem de competitiv de ast\u0103zi, optimizarea pre\u021burilor tale pe Amazon este crucial\u0103 pentru a r\u0103m\u00e2ne \u00een fa\u021b\u0103. Presiunea competitiv\u0103 pe platform\u0103 este mare, chiar \u0219i atunci c\u00e2nd Amazon \u00eensu\u0219i nu concureaz\u0103 pentru Buy Box. Pentru a stabili o prezen\u021b\u0103 solid\u0103, afacerea ta trebuie s\u0103 necesite un nivel ridicat de optimizare. Ce valoare au beneficiile tale Buy Box dac\u0103 po\u021bi profita de ele doar ocazional? O solu\u021bie software pentru optimizarea pre\u021burilor te ajut\u0103 s\u0103 \u00ee\u021bi ajustezi automat pre\u021burile pe baza diferitelor factori, cum ar fi pre\u021burile competitorilor, fluctua\u021biile cererii \u0219i nivelurile de inventar. Acest lucru asigur\u0103 c\u0103 e\u0219ti \u00eentotdeauna competitiv ca pre\u021b, \u00eembun\u0103t\u0103\u021bindu-\u021bi \u0219ansele de a c\u00e2\u0219tiga Buy Box, cresc\u00e2nd volumul v\u00e2nz\u0103rilor tale \u0219i, \u00een cele din urm\u0103, maximiz\u00e2ndu-\u021bi profitabilitatea. Investi\u021bia \u00eentr-o astfel de solu\u021bie \u00ee\u021bi economise\u0219te timp \u0219i ofer\u0103 informa\u021bii bazate pe date, permi\u021b\u00e2ndu-\u021bi s\u0103 iei decizii de pre\u021b mai inteligente \u0219i s\u0103 r\u0103m\u00e2i \u00een fa\u021ba tendin\u021belor de pe pia\u021b\u0103. De aceea, anumite solu\u021bii de automatizare au devenit esen\u021biale pentru atingerea succesului.<\/p><p class=\"theme-wp-block gb-responsive-603246-identifier\">SELLERLOGIC Repricer este unul dintre aceste instrumente. Repricer-urile ajusteaz\u0103 automat pre\u021bul produsului t\u0103u pe baza situa\u021biei actuale de pe pia\u021b\u0103, o sarcin\u0103 care necesit\u0103 monitorizare permanent\u0103. O bun\u0103 solu\u021bie de repricing func\u021bioneaz\u0103 dinamic \u0219i inteligent. \u00cen loc s\u0103 stabileasc\u0103 reguli rigide (\u201e\u00eentotdeauna cu dou\u0103 cen\u021bi mai ieftin dec\u00e2t competi\u021bia\u201d), un repricer dinamic reac\u021bioneaz\u0103 la situa\u021bia actual\u0103 de pe pia\u021b\u0103 \u0219i ajusteaz\u0103 pre\u021bul de v\u00e2nzare \u00een consecin\u021b\u0103 \u00een ceea ce prive\u0219te v\u00e2nz\u0103rile tale B2B \u0219i B2C.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-907931-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-649262-identifier\"><strong>Repricer-ul c\u00e2\u0219tig\u0103 Buy Box prin stabilirea automat\u0103 a celui mai competitiv pre\u021b.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540314-identifier\"><strong>Prime\u0219ti o vizibilitate mai mare \u0219i mai multe v\u00e2nz\u0103ri.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854638-identifier\"><strong>Repricer-ul apoi cre\u0219te pre\u021bul treptat.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938156-identifier\"><strong>Asta \u00ee\u021bi permite s\u0103 vinzi la cea mai mare vizibilitate \u0219i pre\u021b.<\/strong><\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-569399-identifier\">Odat\u0103 ce produsul este \u00een c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d, repricerul stabile\u0219te cel mai ridicat pre\u021b posibil cu care Buy Box poate fi p\u0103strat. \u00cen acest fel, po\u021bi c\u00e2\u0219tiga \u0219i men\u021bine c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d \u00een timp ce generezi profit maxim. <a href=\"https:\/\/www.sellerlogic.com\/ro\/amazon-dynamic-repricing-tool\/\">F\u0103 clic aici dac\u0103 vrei s\u0103 afli mai multe.<\/a><\/p><p class=\"theme-wp-block gb-responsive-161025-identifier\">O alt\u0103 solu\u021bie esen\u021bial\u0103 pentru v\u00e2nz\u0103tori este o solu\u021bie care detecteaz\u0103 \u0219i raporteaz\u0103 erorile FBA. De ce ai nevoie s\u0103 detectezi aceste erori? \u00cen principal pentru c\u0103 \u00ee\u021bi ofer\u0103 dreptul la o rambursare. <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-seller-fba\/\">V\u00e2nz\u0103torii Amazon FBA<\/a> trebuie s\u0103 pl\u0103teasc\u0103 o tax\u0103 pentru a beneficia de program \u0219i, prin urmare, au dreptul la o rambursare dac\u0103 Amazon nu \u00ee\u0219i respect\u0103 partea din \u00een\u021belegere \u0219i produsul t\u0103u dispare sau se stric\u0103 din cauza unei gre\u0219eli care a avut loc \u00eentr-un depozit Amazon. Solu\u021bia noastr\u0103 Lost &#038; Found detecteaz\u0103 aceste erori \u0219i le permite clien\u021bilor no\u0219tri s\u0103 \u00ee\u0219i recupereze banii de la Amazon. <a href=\"https:\/\/www.sellerlogic.com\/ro\/amazon-lost-and-found\/\">F\u0103 clic aici pentru a afla mai multe.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-69299-identifier\">G\u00e2nduri finale<\/h2><p class=\"theme-wp-block gb-responsive-279942-identifier\">Dac\u0103 Amazon ar avea un Sf\u00e2nt Graal, ar fi foarte asem\u0103n\u0103tor cu Buy Box:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-176207-identifier\"><li class=\"theme-wp-block gb-responsive-181263-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Toat\u0103 lumea \u00eel vrea.<\/li><li class=\"theme-wp-block gb-responsive-456290-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Este foarte greu de atins.<\/li><li class=\"theme-wp-block gb-responsive-444284-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Factorii exac\u021bi care te vor conduce la el sunt pur \u0219i simplu mitici.<\/li><li class=\"theme-wp-block gb-responsive-493238-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Chiar \u0219i culoarea este aurie (cam a\u0219a).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-202995-identifier\">La sf\u00e2r\u0219itul zilei, algoritmul decide cum func\u021bioneaz\u0103 Amazon Buy Box \u0219i care produse sunt afi\u0219ate \u2013 dar v\u00e2nz\u0103torii pot influen\u021ba activ \u0219ansele lor. Ca exemplu, metoda de livrare corect\u0103 este extrem de important\u0103 pentru a \u021bine pasul cu concuren\u021bii.<\/p><p class=\"theme-wp-block gb-responsive-779365-identifier\">Pentru v\u00e2nz\u0103torii de Marc\u0103 Privat\u0103, pe de alt\u0103 parte, Buy Box nu are o importan\u021b\u0103 at\u00e2t de mare. \u00cen mod normal, v\u00e2nz\u0103torii de Marc\u0103 Privat\u0103 de\u021bin oricum c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d cu produsul lor. Cu toate acestea, nu uita niciodat\u0103 c\u0103 Amazon este \u00eentotdeauna capabil s\u0103 retrag\u0103 privilegii Buy Box chiar \u0219i de la un v\u00e2nz\u0103tor de Marc\u0103 Privat\u0103 \u2013 a\u0219a cum se \u00eent\u00e2mpl\u0103 atunci c\u00e2nd v\u00e2nz\u0103torii au performan\u021be slabe.<\/p><p class=\"theme-wp-block gb-responsive-565296-identifier\">Este de asemenea important ca v\u00e2nz\u0103torii s\u0103 monitorizeze situa\u021bia de pe pia\u021b\u0103 pentru a c\u00e2\u0219tiga \u0219i a r\u0103m\u00e2ne \u00een c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d. F\u0103r\u0103 ajust\u0103ri constante ale pre\u021bului, este greu s\u0103 fii competitiv, motiv pentru care utilizarea unui <a href=\"https:\/\/www.sellerlogic.com\/ro\/amazon-dynamic-repricing-tool\/\">repricer dinamic<\/a> nu este doar obi\u0219nuit\u0103, ci o necesitate printre v\u00e2nz\u0103torii Amazon.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-180205-identifier\"><\/div><\/div><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613488914253\"><strong class=\"schema-faq-question\">Ce este Buy Box \u0219i cum s\u0103 c\u00e2\u0219tigi acest lucru pe Amazon?<\/strong> <p class=\"schema-faq-answer\">Buy Box este doar un termen care a evoluat \u0219i s-a stabilit pentru c\u00e2mpul portocaliu \u201eAdaug\u0103 \u00een co\u0219\u201d pe Amazon. V\u00e2nz\u0103torul care este \u201e\u00een Buy Box\u201d este de obicei cel care face cele mai multe v\u00e2nz\u0103ri, l\u0103s\u00e2nd un modest 10% din v\u00e2nz\u0103ri pentru ceilal\u021bi v\u00e2nz\u0103tori ai produsului de pe aceea\u0219i list\u0103.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613553369426\"><strong class=\"schema-faq-question\">Care este un procent bun de Buy Box?<\/strong> <p class=\"schema-faq-answer\">Aceasta difer\u0103 de la caz la caz. R\u0103spunsul diplomatic al Amazon este c\u0103, \u00een medie, fiecare v\u00e2nz\u0103tor de pe aceea\u0219i list\u0103 ar trebui s\u0103 aib\u0103 un procent similar de Buy Box. Aceasta \u00eenseamn\u0103 c\u0103, dac\u0103 \u00eempar\u021bi lista ta cu alte dou\u0103 persoane, orice procent de Buy Box peste 33% ar fi considerat \u201ea merge bine\u201d. <\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613555413471\"><strong class=\"schema-faq-question\">Care sunt cele mai importante criterii de Buy Box?<\/strong> <p class=\"schema-faq-answer\">&#8211; Rat\u0103 sc\u0103zut\u0103 a defectelor de comand\u0103.<br>&#8211; Statut de v\u00e2nz\u0103tor profesionist.<br>&#8211; Pre\u021buri bune.<br>&#8211; Serviciu excelent pentru clien\u021bi.<br>&#8211; Livrare rapid\u0103 \u0219i fiabil\u0103.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613555553349\"><strong class=\"schema-faq-question\">Este mai u\u0219or s\u0103 c\u00e2\u0219tigi c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d ca v\u00e2nz\u0103tor FBA?<\/strong> <p class=\"schema-faq-answer\">Deoarece utilizarea Amazon FBA \u00eenseamn\u0103 c\u0103 serviciul t\u0103u pentru clien\u021bi \u0219i livrarea vor fi gestionate de Amazon, dou\u0103 dintre criteriile men\u021bionate mai sus vor fi deja \u00eendeplinite, l\u0103s\u00e2ndu-te cu mai multe capacit\u0103\u021bi pentru a te concentra asupra celor trei r\u0103mase. Dac\u0103, totu\u0219i, suportul t\u0103u pentru clien\u021bi \u0219i metodele de livrare sunt deja excelente, atunci nu vei avea nimic de c\u00e2\u0219tigat \u00een acest sens din utilizarea programului Amazon FBA.  <\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-997408-identifier has-small-font-size\">Credite pentru imagini \u00een ordinea apari\u021biei: \u00a9 Claudio Divizia &#8211; stock.adobe.com \/ captur\u0103 de ecran @ Amazon \/ captur\u0103 de ecran @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e2mpul portocaliu \u201eAdaug\u0103 \u00een co\u0219\u201d \u2013 numit \u0219i Amazon Buy Box \u2013 este cel mai r\u00e2vnit buton de pe platform\u0103 pentru v\u00e2nz\u0103tori. \u0218i pe bun\u0103 dreptate. Nu doar c\u0103 c\u00e2\u0219tig\u0103torii Buy Box ob\u021bin o vizibilitate mai mare pentru produsele lor, dar v\u00e2nd \u0219i mult mai mult dec\u00e2t concuren\u021ba lor. Afl\u0103 tot ce trebuie s\u0103 \u0219tii<\/p>\n","protected":false},"author":8,"featured_media":24396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-226920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rund-um-die-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Buy Box \u2013 Ce este \u0219i de ce ai nevoie de el<\/title>\n<meta name=\"description\" content=\"Amazon Buy Box este un factor vital pentru a vinde cu succes pe Amazon. Cite\u0219te acest articol pentru a afla cum s\u0103 c\u00e2\u0219tigi acest lucru \u0219i s\u0103 faci mai multe v\u00e2nz\u0103ri.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Buy Box \u2013 Ce este \u0219i de ce ai nevoie de el\" \/>\n<meta property=\"og:description\" content=\"Amazon Buy Box este un factor vital pentru a vinde cu succes pe Amazon. 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With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/de\/blog\/author\/kateryna-kogan\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/#faq-question-1613488914253","position":1,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/#faq-question-1613488914253","name":"Ce este Buy Box \u0219i cum s\u0103 c\u00e2\u0219tigi acest lucru pe Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Buy Box este doar un termen care a evoluat \u0219i s-a stabilit pentru c\u00e2mpul portocaliu \u201eAdaug\u0103 \u00een co\u0219\u201d pe Amazon. V\u00e2nz\u0103torul care este \u201e\u00een Buy Box\u201d este de obicei cel care face cele mai multe v\u00e2nz\u0103ri, l\u0103s\u00e2nd un modest 10% din v\u00e2nz\u0103ri pentru ceilal\u021bi v\u00e2nz\u0103tori ai produsului de pe aceea\u0219i list\u0103.","inLanguage":"de"},"inLanguage":"de"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/#faq-question-1613553369426","position":2,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/#faq-question-1613553369426","name":"Care este un procent bun de Buy Box?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aceasta difer\u0103 de la caz la caz. R\u0103spunsul diplomatic al Amazon este c\u0103, \u00een medie, fiecare v\u00e2nz\u0103tor de pe aceea\u0219i list\u0103 ar trebui s\u0103 aib\u0103 un procent similar de Buy Box. Aceasta \u00eenseamn\u0103 c\u0103, dac\u0103 \u00eempar\u021bi lista ta cu alte dou\u0103 persoane, orice procent de Buy Box peste 33% ar fi considerat \u201ea merge bine\u201d.","inLanguage":"de"},"inLanguage":"de"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/#faq-question-1613555413471","position":3,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/#faq-question-1613555413471","name":"Care sunt cele mai importante criterii de Buy Box?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"- Rat\u0103 sc\u0103zut\u0103 a defectelor de comand\u0103.<br\/>- Statut de v\u00e2nz\u0103tor profesionist.<br\/>- Pre\u021buri bune.<br\/>- Serviciu excelent pentru clien\u021bi.<br\/>- Livrare rapid\u0103 \u0219i fiabil\u0103.","inLanguage":"de"},"inLanguage":"de"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/#faq-question-1613555553349","position":4,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/toate-informatiile-importante-despre-amazon-buy-box-performanta-vanzatorului-calificarea-si-altele\/#faq-question-1613555553349","name":"Este mai u\u0219or s\u0103 c\u00e2\u0219tigi c\u00e2mpul \u201eAdaug\u0103 \u00een co\u0219\u201d ca v\u00e2nz\u0103tor FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Deoarece utilizarea Amazon FBA \u00eenseamn\u0103 c\u0103 serviciul t\u0103u pentru clien\u021bi \u0219i livrarea vor fi gestionate de Amazon, dou\u0103 dintre criteriile men\u021bionate mai sus vor fi deja \u00eendeplinite, l\u0103s\u00e2ndu-te cu mai multe capacit\u0103\u021bi pentru a te concentra asupra celor trei r\u0103mase. Dac\u0103, totu\u0219i, suportul t\u0103u pentru clien\u021bi \u0219i metodele de livrare sunt deja excelente, atunci nu vei avea nimic de c\u00e2\u0219tigat \u00een acest sens din utilizarea programului Amazon FBA.","inLanguage":"de"},"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/posts\/226920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/comments?post=226920"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/posts\/226920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/media\/24396"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/media?parent=226920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/categories?post=226920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/tags?post=226920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}