{"id":256555,"date":"2021-08-31T08:47:00","date_gmt":"2021-08-31T08:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/"},"modified":"2025-10-04T23:44:30","modified_gmt":"2025-10-04T23:44:30","slug":"from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/de\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/","title":{"rendered":"From the advertising column to the digital age \u2013 How you benefit from Amazon DSP"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-869447-identifier\">In the digital age, we have a multitude of data. Advertisers also benefit from this. Gone are the days when advertising was posted on the good old advertising column. What did marketers know about the purchasing behavior of those who saw the advertisement? Little. Certainly, location played a role, but a variety of characters likely passed by the column: parents with children, executives of large corporations, fans of AC\/DC as well as fans of Johnny Cash.<\/p><p class=\"theme-wp-block gb-responsive-871936-identifier\">Today, things look a bit different. Certainly, all of the above groups also shop on Amazon. But they are shown different advertisements. And this is based on their interests. If customers buy the new album by Iron Maiden, they might also be recommended AC\/DC. That this is possible is thanks to the many customer data that Amazon collects daily about its customers.<\/p><p class=\"theme-wp-block gb-responsive-551803-identifier\">You as an advertiser can benefit from this by relying on programmatic advertising. The Demand Side Platform, or simply Amazon DSP, is exactly what you need.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-666673-identifier\">What is Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-972011-identifier\">With Amazon DSP, targeting becomes child&#8217;s play. Because the platform offers space for programmatic advertising opportunities.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-150817-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-49336-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">\u0911\u0928\u0932\u093e\u0907\u0928 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917\u092e\u0927\u0940\u0932 \u092a\u094d\u0930\u094b\u0917\u094d\u0930\u093e\u092e\u0945\u091f\u093f\u0915 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u092e\u094d\u0939\u0923\u091c\u0947 \u0930\u093f\u0905\u0932-\u091f\u093e\u0907\u092e\u092e\u0927\u094d\u092f\u0947 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u091c\u093e\u0917\u0947\u091a\u0940 \u0938\u094d\u0935\u092f\u0902\u091a\u0932\u093f\u0924 \u0916\u0930\u0947\u0926\u0940 \u0906\u0923\u093f \u0935\u093f\u0915\u094d\u0930\u0940. \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u0935\u093e\u092a\u0930\u0915\u0930\u094d\u0924\u093e \u0921\u0947\u091f\u093e\u091a\u094d\u092f\u093e \u0906\u0927\u093e\u0930\u0947 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924 \u0906\u0923\u093f \u0924\u094d\u092f\u093e\u092e\u0941\u0933\u0947 \u090f\u0915 \u0905\u091a\u0942\u0915\u092a\u0923\u0947 \u0924\u092f\u093e\u0930 \u0915\u0947\u0932\u0947\u0932\u0947 \u0932\u0915\u094d\u0937\u094d\u092f \u092a\u094d\u0930\u0947\u0915\u094d\u0937\u0915 \u0917\u093e\u0920\u0932\u0947 \u091c\u093e\u0924\u093e\u0924.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-303746-identifier\">With DSP, Amazon enables you to reach your exact target audience \u2013 not only on the marketplace itself but also outside of it. By the way, outsiders can also use Amazon DSP.<\/p><div class=\"wp-block-image gb-responsive-32402-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"1194\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-844x1194.png\" alt=\"Amazon DSP: Cheat Sheet\" class=\"wp-image-14498\" style=\"width:633px;height:896px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-407x576.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-768x1086.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-844x1194.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-1086x1536.png 1086w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet.png 1414w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-806395-identifier\">What is targeting?<\/h3><p class=\"theme-wp-block gb-responsive-59870-identifier\">You probably know this: You are looking for a specific item, such as Adidas sneakers. And suddenly you see advertisements for various sneakers all over the internet. That is targeting.<\/p><p class=\"theme-wp-block gb-responsive-534045-identifier\">A target audience is precisely defined. This includes both demographic data as well as interests, search, and purchasing behavior.<\/p><p class=\"theme-wp-block gb-responsive-738329-identifier\">Amazon itself collects a vast amount of data about its customers. The online giant has the advantage of not only knowing what is liked or clicked on, but it knows what is actually purchased.<\/p><p class=\"theme-wp-block gb-responsive-613008-identifier\">Based on this data, Amazon then displays advertisements that the company assumes match the shopper&#8217;s previous purchasing behavior. This targeted advertising is much more likely to be viewed than one that has nothing to do with the user&#8217;s interests.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-383777-identifier\">Retargeting<\/h3><div class=\"wp-block-image gb-responsive-140032-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"665\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting.jpeg\" alt=\"Amazon DSP: Definition Targeting\" class=\"wp-image-13049\" style=\"width:474px;height:316px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting.jpeg 665w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-230168-identifier\">Targeting also includes retargeting. If a shopper clicks on a listing but does not make a purchase, you as a seller want to encourage these customers to buy. Since the product detail page has already been clicked, there is obviously interest in your product.<\/p><p class=\"theme-wp-block gb-responsive-162350-identifier\">With Amazon DSP, you can reach these undecided customers again on other sites, such as while they are on social media. This way, your product keeps coming back into the shoppers&#8216; focus and can still encourage them to make a purchase with the right ads.<\/p><p class=\"theme-wp-block gb-responsive-706406-identifier\">The Demand Side Platform allocates advertising space to marketers. The ads that are then displayed are perfectly tailored to the customers, and the likelihood is increased many times over that the advertisement will be viewed rather than ignored.<\/p><p class=\"theme-wp-block gb-responsive-332521-identifier\">These advertising spaces are not only on the marketplace itself but also on other pages of the company, such as FireTV. DSP ads can even be displayed on the pages of authorized third-party providers.<\/p><p class=\"theme-wp-block gb-responsive-735398-identifier\">That brings us to the next question:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-777672-identifier\">Who can use Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-647849-identifier\">In principle, all advertisers can use Amazon DSP as an advertising form. However, you should note that this tool is not free of charge.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-40580-identifier\">You need the necessary funds<\/h3><p class=\"theme-wp-block gb-responsive-617805-identifier\">\u0906\u092e\u091a\u094d\u092f\u093e <a href=\"https:\/\/www.sellerlogic.com\/mr\/blog\/tajnance-mata-bhavisyaca-amazon-marketaplesa-kasa-vikasita-ho-ila\/\">Amazon \u091a\u094d\u092f\u093e \u092d\u0935\u093f\u0937\u094d\u092f\u093e\u092c\u0926\u094d\u0926\u0932\u091a\u094d\u092f\u093e \u0924\u091c\u094d\u091e \u091a\u0930\u094d\u091a\u0947\u0924<\/a>, Intomarkets \u091a\u094d\u092f\u093e \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e\u092a\u0915\u0940\u092f \u0938\u0902\u091a\u093e\u0932\u0915 \u0930\u0949\u0928\u0940 \u092e\u093e\u0930\u094d\u0915\u094d\u0938 \u092f\u093e\u0902\u0928\u0940 \u0938\u093e\u0902\u0917\u093f\u0924\u0932\u0947 \u0915\u0940, \u091c\u0930 \u0924\u0941\u092e\u094d\u0939\u0940 \u0938\u094d\u0935\u092f\u0902\u092a\u093e\u0915 \u0938\u0947\u0935\u093e \u0935\u093e\u092a\u0930\u0924 \u0905\u0938\u093e\u0932 \u0915\u093f\u0902\u0935\u093e Amazon DSP \u092d\u093e\u0917\u0940\u0926\u093e\u0930 \u090f\u091c\u0928\u094d\u0938\u0940\u0935\u0930 \u091c\u093e\u0932, \u091c\u0938\u0947 \u0915\u0940 <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.intomarkets.com\/\">intomarkets<\/a>, \u0924\u0930 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u092e\u0939\u093f\u0928\u094d\u092f\u093e\u0932\u093e \u0915\u093f\u092e\u093e\u0928 \u20ac3,000 \u0932\u093e\u0917\u0924\u0940\u0932. \u0924\u0925\u093e\u092a\u093f, \u0924\u094d\u092f\u093e\u0902\u0928\u0940 \u092f\u093e\u0935\u0930\u0939\u0940 \u091c\u094b\u0930 \u0926\u093f\u0932\u093e \u0915\u0940 \u092f\u093e \u092c\u093e\u092c\u0924\u0940\u0924 \u0905\u0927\u093f\u0915 \u092c\u091c\u0947\u091f\u0938\u0939 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0923\u0947 \u091a\u093e\u0902\u0917\u0932\u0947 \u0906\u0939\u0947.<\/p><p class=\"theme-wp-block gb-responsive-994349-identifier\">Alternatively, you can also use the managed service of the online giant. Then, a dedicated account manager will be provided to assist you with your campaign management specifically for Amazon DSP. Here, you need to dig a little deeper into your pockets, starting with a minimum budget of \u20ac10,000 per month for the Amazon DSP service in Germany. However, these costs vary depending on the country.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-147289-identifier\">Your products must be ready!<\/h3><p class=\"theme-wp-block gb-responsive-514927-identifier\">It is clear that no advertising in the world will help you if your products are not properly optimized. Amazon DSP is no exception to this. The best advertising campaign will do you little good if potential customers are directed to a product page with poor photos, spelling mistakes, and zero reviews. Keyword: Retail Readiness.<\/p><p class=\"theme-wp-block gb-responsive-380646-identifier\">\u0924\u0941\u092e\u094d\u0939\u0940 \u0906\u092e\u091a\u094d\u092f\u093e <a href=\"https:\/\/www.sellerlogic.com\/mr\/blog\/amazon-seo-tumacya-listingala-sarvottama-amazon-ramkingasathi-kase-optima-ijha-karave\/\">Amazon \u0935\u0930 \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u0932\u093f\u0938\u094d\u091f\u093f\u0902\u0917\u091a\u0947 \u0911\u092a\u094d\u091f\u093f\u092e\u093e\u092f\u091d\u0947\u0936\u0928 \u0915\u0938\u0947 \u0915\u0930\u093e\u0935\u0947<\/a> \u092f\u093e\u092c\u0926\u094d\u0926\u0932\u091a\u094d\u092f\u093e \u0938\u0902\u092c\u0902\u0927\u093f\u0924 \u092c\u094d\u0932\u0949\u0917 \u092a\u094b\u0938\u094d\u091f\u092e\u0927\u094d\u092f\u0947 \u0936\u093f\u0915\u0942 \u0936\u0915\u0924\u093e.<\/p><p class=\"theme-wp-block gb-responsive-497659-identifier\">\u0924\u0941\u092e\u094d\u0939\u0940 \u0906\u092e\u091a\u094d\u092f\u093e <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">PPC \u092e\u094b\u0939\u093f\u092e\u093e\u0902\u092e\u0927\u094d\u092f\u0947<\/a> \u0905\u0928\u0941\u092d\u0935 \u0905\u0938\u0932\u094d\u092f\u093e\u0938, DSP \u0938\u0939 \u092a\u094d\u0930\u093e\u0930\u0902\u092d \u0915\u0930\u0923\u0947 \u092b\u093e\u092f\u0926\u0947\u0936\u0940\u0930 \u0906\u0939\u0947. Amazon \u092d\u093e\u0917\u0940\u0926\u093e\u0930\u093e\u0902\u0928\u0940 \u0905\u0938\u0947 \u0906\u0922\u0933\u0932\u0947 \u0906\u0939\u0947 \u0915\u0940 PPC \u092e\u094b\u0939\u093f\u092e\u093e\u0902\u092e\u0927\u094d\u092f\u0947 \u091a\u093e\u0902\u0917\u0932\u0940 \u0915\u093e\u092e\u0917\u093f\u0930\u0940 \u0915\u0930\u0923\u093e\u0930\u0947 \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u0947 DSP \u0938\u0939 \u0926\u0947\u0916\u0940\u0932 \u091a\u093e\u0902\u0917\u0932\u0940 \u0915\u093e\u092e\u0917\u093f\u0930\u0940 \u0915\u0930\u0924\u093e\u0924.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-810984-identifier\">Your target audience must be defined and targetable<\/h3><p class=\"theme-wp-block gb-responsive-680812-identifier\">It is probably no surprise that targeted advertising can only work if it is shown to the right audience. However, it is necessary for this audience to be defined. What are your customers&#8216; interests, and what demographic characteristics define them? The more you know, the better for your success with Amazon DSP.<\/p><p class=\"theme-wp-block gb-responsive-91273-identifier\">Demand Side Platform \u0938\u0939, \u0915\u094d\u0930\u0949\u0938-\u0921\u093f\u0935\u094d\u0939\u093e\u0907\u0938 \u091f\u093e\u0930\u094d\u0917\u0947\u091f\u093f\u0902\u0917 \u0926\u0947\u0916\u0940\u0932 \u0936\u0915\u094d\u092f \u0906\u0939\u0947. \u092f\u093e \u092e\u093e\u0930\u094d\u0917\u093e\u0928\u0947, \u0924\u0941\u092e\u094d\u0939\u0940 \u0935\u093f\u0935\u093f\u0927 \u091a\u0945\u0928\u0947\u0932\u0926\u094d\u0935\u093e\u0930\u0947 \u0938\u0902\u092d\u093e\u0935\u094d\u092f \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u092a\u0930\u094d\u092f\u0902\u0924 \u092a\u094b\u0939\u094b\u091a\u0942 \u0936\u0915\u0924\u093e.<\/p><p class=\"theme-wp-block gb-responsive-19027-identifier\">\u0935\u093f\u0936\u0947\u0937\u0924\u0903 \u092e\u0939\u093e\u0917 \u0935\u0938\u094d\u0924\u0942 \u091c\u0938\u0947 \u0915\u0940 \u0915\u0949\u092b\u0940 \u092e\u0936\u0940\u0928 \u0935\u093f\u0915\u0924\u093e\u0928\u093e, \u0916\u0930\u0947\u0926\u0940\u091a\u093e \u0928\u093f\u0930\u094d\u0923\u092f \u0918\u0947\u0923\u094d\u092f\u093e\u0924 \u0915\u093e\u0939\u0940 \u0935\u0947\u0933 \u0932\u093e\u0917\u0942 \u0936\u0915\u0924\u094b. \u091c\u0930 \u090f\u0915 \u0916\u0930\u0947\u0926\u0940 \u0915\u0930\u0923\u093e\u0930\u093e \u0924\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e \u0938\u0902\u0917\u0923\u0915\u093e\u0935\u0930 \u0924\u0941\u092e\u091a\u093e \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935 \u0906\u0927\u0940\u091a \u092a\u093e\u0939\u093f\u0932\u093e \u0905\u0938\u0947\u0932 \u092a\u0930\u0902\u0924\u0941 \u0916\u0930\u0947\u0926\u0940 \u092c\u091f\u0923\u093e\u0935\u0930 \u0915\u094d\u0932\u093f\u0915 \u0915\u0947\u0932\u0947 \u0928\u0938\u0947\u0932, \u0924\u0930 \u0924\u0947 \u0905\u091c\u0942\u0928\u0939\u0940 \u0905\u0928\u093f\u0930\u094d\u0923\u0940\u0924 \u0905\u0938\u0923\u094d\u092f\u093e\u091a\u0940 \u0936\u0915\u094d\u092f\u0924\u093e \u0906\u0939\u0947. \u0906\u0924\u093e \u0924\u0941\u092e\u091a\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u092e\u0939\u0924\u094d\u0924\u094d\u0935\u093e\u091a\u0947 \u0906\u0939\u0947 \u0915\u0940 \u0924\u0941\u092e\u094d\u0939\u0940 \u0924\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e\u0936\u0940 \u092a\u0941\u0928\u094d\u0939\u093e \u0938\u0902\u092a\u0930\u094d\u0915 \u0938\u093e\u0927\u093e (\u0909\u0926\u093e., \u0930\u093f\u091f\u093e\u0930\u094d\u0917\u0947\u091f \u0915\u0930\u093e). \u0939\u0947 \u0936\u0915\u094d\u092f \u0939\u094b\u0908\u0932, \u0909\u0926\u093e\u0939\u0930\u0923\u093e\u0930\u094d\u0925, \u091c\u0930 \u0924\u0947 \u0938\u0927\u094d\u092f\u093e \u0924\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e \u0915\u093f\u0902\u0921\u0932\u0935\u0930 \u0928\u0935\u0940\u0928 \u0908-\u092c\u0941\u0915\u0938\u093e\u0920\u0940 \u0936\u094b\u0927 \u0918\u0947\u0924 \u0905\u0938\u0924\u0940\u0932. \u092f\u093e \u092e\u093e\u0930\u094d\u0917\u093e\u0928\u0947, \u0924\u0941\u092e\u094d\u0939\u0940 \u0924\u0941\u092e\u091a\u093e \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935 \u0935\u093f\u0938\u0930\u0932\u093e \u091c\u093e\u0924 \u0928\u093e\u0939\u0940 \u092f\u093e\u091a\u0940 \u0916\u093e\u0924\u094d\u0930\u0940 \u0915\u0930\u0924\u093e \u0906\u0923\u093f \u092f\u094b\u0917\u094d\u092f \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940\u0902\u0928\u0940 \u0916\u0930\u0947\u0926\u0940 \u092a\u0942\u0930\u094d\u0923 \u0915\u0930\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u0916\u0930\u0947\u0926\u0940 \u0915\u0930\u0923\u093e\u0931\u094d\u092f\u093e\u0932\u093e \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u093f\u0924 \u0915\u0930\u0924\u093e.<\/p><div class=\"wp-block-image gb-responsive-996966-identifier\"><figure class=\"theme-wp-block alignright size-thumbnail\"><img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/Amazon-DSP-verbotene-Produkte-405x240.jpeg\" alt=\"Amazon \u0928\u093f\u0937\u093f\u0926\u094d\u0927 \u0909\u0924\u094d\u092a\u093e\u0926\" class=\"wp-image-13054\"><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-791136-identifier\">\u0924\u0941\u092e\u091a\u094d\u092f\u093e \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u093e\u0902\u091a\u093e \u0938\u092e\u093e\u0935\u0947\u0936 \u0928\u093f\u0937\u093f\u0926\u094d\u0927 \u0936\u094d\u0930\u0947\u0923\u0940\u092e\u0927\u094d\u092f\u0947 \u0928\u093e\u0939\u0940<\/h3>\u0928\u093f\u092f\u092e DSP \u0935\u0930 \u0926\u0947\u0916\u0940\u0932 \u0932\u093e\u0917\u0942 \u0939\u094b\u0924\u094b \u0915\u0940 \u0915\u093e\u0939\u0940 \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u0947 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u0915\u0947\u0932\u0940 \u091c\u093e\u090a \u0936\u0915\u0924 \u0928\u093e\u0939\u0940\u0924. \u092f\u093e\u092e\u0927\u094d\u092f\u0947, \u0909\u0926\u093e\u0939\u0930\u0923\u093e\u0930\u094d\u0925, \u0935\u0948\u0926\u094d\u092f\u0915\u0940\u092f \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u0947, \u0924\u0902\u092c\u093e\u0916\u0942 \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u0947 \u0906\u0923\u093f \u092e\u0926\u094d\u092f \u0938\u092e\u093e\u0935\u093f\u0937\u094d\u091f \u0906\u0939\u0947\u0924.<br class=\"theme-wp-block\">\u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0902\u092c\u0926\u094d\u0926\u0932 \u0907\u0924\u0915\u0902\u091a. \u092a\u0923 \u092b\u093e\u092f\u0926\u0947 \u0915\u093e\u092f?<h2 class=\"theme-wp-block wp-block-heading gb-responsive-795282-identifier\">\u0924\u0941\u092e\u094d\u0939\u0940 Amazon DSP \u0915\u093e \u0935\u093e\u092a\u0930\u093e\u0935\u093e?<\/h2><p class=\"theme-wp-block gb-responsive-181791-identifier\">\u0924\u0941\u092e\u094d\u0939\u0940 \u0906\u0924\u093e \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0924 \u0905\u0938\u093e\u0932 \u0915\u0940 Amazon DSP \u0915\u093e \u0905\u0938\u093e\u0935\u093e \u0906\u0923\u093f \u092b\u0915\u094d\u0924 \u092a\u094d\u0930\u093e\u092f\u094b\u091c\u093f\u0924 \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u0915\u093e \u0928\u093e\u0939\u0940. \u091a\u0932\u093e \u0924\u094d\u092f\u093e \u0917\u094b\u0937\u094d\u091f\u0940\u092a\u093e\u0938\u0942\u0928 \u0938\u0941\u0930\u0941\u0935\u093e\u0924 \u0915\u0930\u0942\u092f\u093e \u0915\u0940 PPC \u092e\u094b\u0939\u093f\u092e \u092b\u0915\u094d\u0924 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938\u0935\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924, \u0924\u0930 Amazon DSP \u092e\u094b\u0939\u093f\u092e \u0924\u093f\u0938\u0931\u094d\u092f\u093e \u092a\u0915\u094d\u0937\u093e\u0902\u091a\u094d\u092f\u093e \u0938\u093e\u0907\u091f\u0935\u0930 \u0926\u0947\u0916\u0940\u0932 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924. \u092f\u093e\u092e\u0941\u0933\u0947 \u0905\u0927\u093f\u0915 \u0938\u0902\u092d\u093e\u0935\u094d\u092f \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u092a\u0930\u094d\u092f\u0902\u0924 \u092a\u094b\u0939\u094b\u091a\u0923\u0947 \u0936\u0915\u094d\u092f \u0939\u094b\u0924\u0947, \u0906\u0923\u093f \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u093e\u0902\u091a\u0940 \u091c\u093e\u0917\u0930\u0942\u0915\u0924\u093e \u0935\u093e\u0922\u0924\u0947. DSP \u0906\u0923\u093f PPC \u092e\u0927\u0940\u0932 \u092b\u0930\u0915\u093e\u0902\u092c\u0926\u094d\u0926\u0932 \u0905\u0927\u093f\u0915 \u092e\u093e\u0939\u093f\u0924\u0940 \u0916\u093e\u0932\u0940\u0932\u092a\u094d\u0930\u092e\u093e\u0923\u0947 \u0926\u093f\u0932\u0940 \u091c\u093e\u0908\u0932.<\/p><\u092a class=\"gb-responsive-395697-identifier\">DSP-lite \u091a\u093e \u090f\u0915 \u092a\u094d\u0930\u0915\u093e\u0930 <a class=\"theme-wp-block\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/advertising.amazon.com\/solutions\/products\/sponsored-display?tag=googhydr-20&#038;hvadid=474991116445&#038;hvpos=&#038;hvexid=&#038;hvnetw=g&#038;hvrand=2070075812502292565&#038;hvpone=&#038;hvptwo=&#038;hvqmt=b&#038;hvdev=c&#038;hvdvcmdl=&#038;hvlocint=&#038;hvlocphy=9062589&#038;hvtargid=kwd-897365280403&#038;ref=pd_sl_jik8sanfb_b_sspa_ggl_d_de_ct_474991116445\">\u092a\u094d\u0930\u093e\u092f\u094b\u091c\u093f\u0924 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940<\/a> \u091a\u094d\u092f\u093e \u0938\u094d\u0935\u0930\u0942\u092a\u093e\u0924 \u0906\u0939\u0947. \u0924\u0925\u093e\u092a\u093f, \u0939\u093e \u0915\u093e\u0930\u094d\u092f\u0915\u094d\u0930\u092e \u0905\u0926\u094d\u092f\u093e\u092a \u0905\u0902\u0936\u0924\u0903 \u092c\u0940\u091f\u093e \u0906\u0935\u0943\u0924\u094d\u0924\u0940\u0924 \u0906\u0939\u0947.<\/\u092a><p class=\"theme-wp-block gb-responsive-103367-identifier\">\u0905\u0928\u0947\u0915 Amazon DSP \u0935\u093e\u092a\u0930\u0915\u0930\u094d\u0924\u094d\u092f\u093e\u0902\u0928\u093e \u0911\u0928\u0932\u093e\u0907\u0928 \u0926\u093f\u0917\u094d\u0917\u091c\u093e\u0928\u0947 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0947\u0932\u0947\u0932\u094d\u092f\u093e \u0909\u0924\u094d\u0915\u0943\u0937\u094d\u091f \u091f\u093e\u0930\u094d\u0917\u0947\u091f\u093f\u0902\u0917\u0938\u0939 \u091a\u093e\u0902\u0917\u0932\u0947 \u0905\u0928\u0941\u092d\u0935 \u0906\u0939\u0947\u0924. Google \u091a\u094d\u092f\u093e \u0935\u093f\u092a\u0930\u0940\u0924, Amazon \u0935\u0930 \u0935\u093e\u092a\u0930\u0915\u0930\u094d\u0924\u0947 \u0905\u0928\u0947\u0915\u0926\u093e \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0916\u0930\u0947\u0926\u0940 \u0939\u0947\u0924\u0942\u0928\u0947 \u092c\u094d\u0930\u093e\u0909\u091d \u0915\u0930\u0924 \u0906\u0939\u0947\u0924. Google \u0932\u093e \u092e\u093e\u0939\u093f\u0924 \u0906\u0939\u0947 \u0915\u0940 \u0935\u093e\u092a\u0930\u0915\u0930\u094d\u0924\u093e \u0915\u094b\u0923\u0924\u094d\u092f\u093e \u092a\u0943\u0937\u094d\u0920\u093e\u0902\u0935\u0930 \u091c\u093e\u0924\u094b, \u0924\u0930 Amazon \u0932\u093e \u092e\u093e\u0939\u093f\u0924 \u0906\u0939\u0947 \u0915\u0940 \u0935\u093e\u092a\u0930\u0915\u0930\u094d\u0924\u0947 \u0915\u094b\u0923\u0924\u0940 \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u0947 \u0916\u0930\u0947\u0926\u0940 \u0915\u0930\u0924\u093e\u0924.<\/p><p class=\"theme-wp-block gb-responsive-723116-identifier\">\u091c\u0930 Amazon \u0935\u0930 \u0921\u093e\u092f\u092a\u0930 \u0911\u0930\u094d\u0921\u0930 \u0915\u0947\u0932\u0947 \u091c\u093e\u0924\u093e\u0924, \u0924\u0930 \u0913\u0932\u0938\u0930 \u0935\u093e\u0907\u092a\u094d\u0938\u092e\u0927\u094d\u092f\u0947\u0939\u0940 \u0930\u0938 \u0905\u0938\u0923\u094d\u092f\u093e\u091a\u0940 \u0936\u0915\u094d\u092f\u0924\u093e \u0906\u0939\u0947 &#8211; \u0915\u0926\u093e\u091a\u093f\u0924 \u0924\u094d\u092f\u093e\u091a \u092c\u094d\u0930\u0901\u0921\u092e\u0927\u0942\u0928, \u0915\u093e\u0930\u0923 \u0921\u093e\u092f\u092a\u0930 \u0938\u094d\u092a\u0937\u094d\u091f\u092a\u0923\u0947 \u0916\u0930\u0947\u0926\u0940 \u0915\u0930\u0923\u093e\u0931\u094d\u092f\u093e\u0932\u093e \u0939\u0935\u0947 \u0939\u094b\u0924\u0947.<\/p><p class=\"theme-wp-block gb-responsive-631736-identifier\">Amazon DSP \u091a\u093e \u0906\u0923\u0916\u0940 \u090f\u0915 \u092b\u093e\u092f\u0926\u093e \u092e\u094d\u0939\u0923\u091c\u0947 \u091c\u0947 \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u0947 \u0938\u094d\u0935\u0924\u0903 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938\u0935\u0930 \u0935\u093f\u0915\u094d\u0930\u0940 \u0915\u0930\u0924 \u0928\u093e\u0939\u0940\u0924 \u0924\u0947 \u0926\u0947\u0916\u0940\u0932 \u092f\u093e \u0938\u0947\u0935\u0947\u0932\u093e \u0935\u093e\u092a\u0930\u0942 \u0936\u0915\u0924\u093e\u0924.<\/p><p class=\"theme-wp-block gb-responsive-20607-identifier\">\u092f\u0947\u0925\u0947 \u092b\u093e\u092f\u0926\u0947 \u0938\u0902\u0915\u094d\u0937\u0947\u092a\u093e\u0924 \u0926\u093f\u0932\u0947 \u0906\u0939\u0947\u0924:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-864524-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-867943-identifier\">\u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u0924\u093f\u0938\u0931\u094d\u092f\u093e \u092a\u0915\u094d\u0937\u093e\u0902\u091a\u094d\u092f\u093e \u0938\u093e\u0907\u091f\u0935\u0930 \u0926\u0947\u0916\u0940\u0932 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924 \u0906\u0923\u093f \u0924\u094d\u092f\u093e\u092e\u0941\u0933\u0947 \u0909\u091a\u094d\u091a \u0907\u092e\u094d\u092a\u094d\u0930\u0947\u0936\u0928\u094d\u0938 \u0938\u093e\u0927\u0924\u093e \u092f\u0947\u0924\u093e\u0924<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431916-identifier\">Amazon \u0915\u0921\u0947 \u091f\u093e\u0930\u094d\u0917\u0947\u091f\u093f\u0902\u0917\u0938\u093e\u0920\u0940 \u0916\u0942\u092a \u091a\u093e\u0902\u0917\u0932\u0947 \u0921\u0947\u091f\u093e \u0906\u0939\u0947\u0924. \u0924\u094d\u092f\u093e\u092e\u0941\u0933\u0947 \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u0947\u0915\u094d\u0937\u0915\u093e\u0902\u0928\u093e \u0938\u093e\u0926\u0930 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u0940\u0932.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-863801-identifier\">Amazon DSP \u0926\u0947\u0916\u0940\u0932 \u0935\u093e\u092a\u0930\u0924\u093e \u092f\u0947\u0924\u094b \u091c\u0930 \u0924\u0941\u092e\u094d\u0939\u0940 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938\u0935\u0930 \u0935\u093f\u0915\u094d\u0930\u0940 \u0915\u0930\u0924 \u0928\u0938\u093e\u0932.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-338718-identifier\">\u092a\u0923 \u0928\u093e\u0923\u094d\u092f\u093e\u091a\u094d\u092f\u093e \u0926\u0941\u0938\u0931\u094d\u092f\u093e \u092c\u093e\u091c\u0942\u091a\u093e \u0915\u093e\u092f \u0926\u093f\u0938\u0924\u094b?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-998865-identifier\">\u0924\u0941\u092e\u094d\u0939\u0940 Amazon DSP \u091a\u094d\u092f\u093e \u0935\u093e\u092a\u0930\u093e\u0935\u093f\u0930\u0941\u0926\u094d\u0927 \u0915\u093e\u092f \u092c\u094b\u0932\u0924\u093e?<\/h2><p class=\"theme-wp-block gb-responsive-129512-identifier\">\u0938\u0930\u094d\u0935\u092a\u094d\u0930\u0925\u092e, \u0939\u0947 \u0938\u093e\u0902\u0917\u093f\u0924\u0932\u0947 \u092a\u093e\u0939\u093f\u091c\u0947 \u0915\u0940 Amazon DSP \u091a\u093e \u0928\u0935\u0940\u0928 \u0935\u093e\u092a\u0930\u0915\u0930\u094d\u0924\u093e \u0915\u093f\u0902\u0935\u093e \u092d\u093e\u0917\u0940\u0926\u093e\u0930 \u092c\u0928\u0923\u0947 \u0924\u0941\u0932\u0928\u0947\u0928\u0947 \u0915\u0920\u0940\u0923 \u0906\u0939\u0947, \u0915\u093e\u0930\u0923 \u0911\u0928\u0932\u093e\u0907\u0928 \u0926\u093f\u0917\u094d\u0917\u091c \u092f\u094b\u0917\u094d\u092f \u0924\u091c\u094d\u091e\u0924\u093e \u0906\u0923\u093f \u092c\u091c\u0947\u091f\u0938\u0939\u091a \u092a\u094d\u0930\u0935\u0947\u0936 \u0926\u0947\u0924\u0947.<\/p><p class=\"theme-wp-block gb-responsive-236209-identifier\">\u092a\u0930\u094d\u092f\u093e\u092f\u0940\u092a\u0923\u0947, \u0924\u0941\u092e\u094d\u0939\u0940 Amazon \u092d\u093e\u0917\u0940\u0926\u093e\u0930\u093e\u0938\u0939 DSP \u0935\u093e\u092a\u0930\u0942 \u0936\u0915\u0924\u093e, \u092e\u094d\u0939\u0923\u091c\u0947\u091a, \u090f\u0915 \u090f\u091c\u0928\u094d\u0938\u0940. \u091c\u0930\u094d\u092e\u0928\u0940\u092e\u0927\u094d\u092f\u0947 \u0938\u0941\u092e\u093e\u0930\u0947 \u091a\u093e\u0930 \u090f\u091c\u0928\u094d\u0938\u0940 \u0906\u0939\u0947\u0924 \u091c\u094d\u092f\u093e \u092f\u093e \u092a\u094d\u0930\u0923\u093e\u0932\u0940\u0938\u093e\u0920\u0940 \u0935\u093f\u0936\u0947\u0937 \u092a\u094d\u0930\u0935\u0947\u0936 \u092e\u093f\u0933\u0935\u0924\u093e\u0924.<\/p><p class=\"theme-wp-block gb-responsive-859249-identifier\">\u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u093e\u0935\u093e \u0932\u093e\u0917\u0947\u0932 \u0915\u0940 \u0924\u0941\u0932\u0928\u0947\u0928\u0947 \u0909\u091a\u094d\u091a \u0916\u0930\u094d\u091a \u0939\u0947 \u090f\u0915 \u0906\u0923\u0916\u0940 \u0918\u091f\u0915 \u0906\u0939\u0947. \u091c\u0938\u0947 \u0935\u0930\u0940\u0932 \u0909\u0932\u094d\u0932\u0947\u0916 \u0915\u0947\u0932\u0947 \u0906\u0939\u0947, \u0924\u0941\u092e\u094d\u0939\u0940 PPC \u0935\u093e\u092a\u0930\u0942\u0928 \u0915\u092e\u0940 \u0930\u0915\u092e\u0947\u0928\u0947 \u091a\u093e\u0902\u0917\u0932\u0947 \u092a\u0930\u093f\u0923\u093e\u092e \u0938\u093e\u0927\u0942 \u0936\u0915\u0924\u093e, \u0924\u0930 Amazon DSP \u0938\u093e\u0920\u0940 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u092e\u094b\u0920\u0940 \u0930\u0915\u094d\u0915\u092e \u0917\u0941\u0902\u0924\u0935\u093e\u0935\u0940 \u0932\u093e\u0917\u0947\u0932. \u092f\u093e\u091a \u0915\u093e\u0930\u0923\u093e\u092e\u0941\u0933\u0947 Amazon \u0938\u094d\u0935\u0924\u0903 \u092f\u093e \u0938\u093e\u0927\u0928\u093e\u091a\u0940 \u0936\u093f\u092b\u093e\u0930\u0938 \u092e\u094b\u0920\u094d\u092f\u093e \u0915\u0902\u092a\u0928\u094d\u092f\u093e\u0902\u0938\u093e\u0920\u0940 \u0905\u0927\u093f\u0915 \u0915\u0930\u0924\u0947.<\/p><p class=\"theme-wp-block gb-responsive-918050-identifier\">\u092f\u0947\u0925\u0947 \u092a\u0941\u0928\u094d\u0939\u093e \u0924\u094b\u091f\u093e \u090f\u0915 \u0928\u091c\u0930 \u091f\u093e\u0915\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-985718-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-90122-identifier\">Amazon DSP \u092a\u094b\u0930\u094d\u091f\u0932\u0935\u0930 \u092a\u094d\u0930\u0935\u0947\u0936 \u092e\u093f\u0933\u0935\u0923\u0947 \u0938\u094b\u092a\u0947 \u0928\u093e\u0939\u0940.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-557671-identifier\">DSP \u092a\u094d\u0930\u092d\u093e\u0935\u0940\u092a\u0923\u0947 \u0935\u093e\u092a\u0930\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u0924\u091c\u094d\u091e\u0924\u093e \u0906\u0935\u0936\u094d\u092f\u0915 \u0906\u0939\u0947.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662103-identifier\">\u0916\u0930\u094d\u091a \u0924\u0941\u0932\u0928\u0947\u0928\u0947 \u0909\u091a\u094d\u091a \u0906\u0939\u0947\u0924.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-256768-identifier\">\u0906\u092e\u094d\u0939\u0940 \u0906\u0927\u0940\u091a \u0925\u094b\u0921\u0915\u094d\u092f\u093e\u0924 Amazon PPC \u0906\u0923\u093f Amazon DSP \u0915\u0938\u0947 \u092d\u093f\u0928\u094d\u0928 \u0906\u0939\u0947\u0924 \u092f\u093e\u0935\u0930 \u091a\u0930\u094d\u091a\u093e \u0915\u0947\u0932\u0940 \u0906\u0939\u0947. \u0924\u0925\u093e\u092a\u093f, \u0906\u0924\u093e \u0906\u092e\u094d\u0939\u0940 \u0924\u094d\u092f\u093e\u0924 \u0925\u094b\u0921\u0947 \u0905\u0927\u093f\u0915 \u0924\u092a\u0936\u0940\u0932\u093e\u0924 \u091c\u093e\u0923\u094d\u092f\u093e\u091a\u0940 \u0907\u091a\u094d\u091b\u093e \u0935\u094d\u092f\u0915\u094d\u0924 \u0915\u0930\u0924\u094b:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-715698-identifier\">PPC \u0906\u0923\u093f DSP \u0915\u0938\u0947 \u092d\u093f\u0928\u094d\u0928 \u0906\u0939\u0947\u0924?<\/h2>\u0926\u094b\u0928\u094d\u0939\u0940 PPC \u0906\u0923\u093f DSP \u0939\u0947 \u0911\u0928\u0932\u093e\u0907\u0928 \u0926\u093f\u0917\u094d\u0917\u091c\u093e\u091a\u094d\u092f\u093e <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/mr\/blog\/amejhonavara-2025-madhye-jahirata-kara-tumhala-mahita-asaleli-sarva-mahiti\/\">Amazon \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u0911\u092b\u0930\u093f\u0902\u0917<\/a>\u091a\u093e \u092d\u093e\u0917 \u0906\u0939\u0947\u0924. \u0926\u094b\u0928\u094d\u0939\u0940 \u0938\u094d\u0935\u0930\u0942\u092a\u093e\u0902\u091a\u093e \u0909\u0926\u094d\u0926\u0947\u0936 \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u093e\u0902\u0928\u093e \u0916\u0930\u0947\u0926\u0940 \u0915\u0930\u0923\u093e\u0931\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e \u0932\u0915\u094d\u0937\u093e\u0924 \u0906\u0923\u0942\u0928 \u0926\u0947\u0923\u0947 \u0906\u0939\u0947. \u0924\u0930\u0940\u0939\u0940, \u0915\u093e\u0939\u0940 \u092b\u0930\u0915 \u0906\u0939\u0947\u0924 \u091c\u0947 \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0926\u093e\u0930\u093e\u0902\u091a\u094d\u092f\u093e \u0928\u093f\u0930\u094d\u0923\u092f \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u0947\u0932\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0915\u0930\u0924\u093e\u0924:<h3 class=\"theme-wp-block wp-block-heading gb-responsive-859006-identifier\">#1 \u092c\u093f\u0932\u093f\u0902\u0917<\/h3><p class=\"theme-wp-block gb-responsive-993368-identifier\">\u092a\u094d\u0930\u093e\u092f\u094b\u091c\u093f\u0924 \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940\u0938\u093e\u0930\u0916\u094d\u092f\u093e \u0938\u094d\u0935\u0930\u0942\u092a\u093e\u0902\u0928\u093e \u0915\u094d\u0932\u093f\u0915\u092a\u094d\u0930\u092e\u093e\u0923\u0947 \u092c\u093f\u0932\u093f\u0902\u0917 \u0915\u0947\u0932\u0940 \u091c\u093e\u0924\u0947, \u092e\u094d\u0939\u0923\u0942\u0928 \u0924\u094d\u092f\u093e\u0902\u0928\u093e PPC \u092e\u094b\u0939\u093f\u092e\u093e \u092e\u094d\u0939\u0923\u0942\u0928\u0939\u0940 \u0938\u0902\u092c\u094b\u0927\u0932\u0947 \u091c\u093e\u0924\u0947. \u092e\u094d\u0939\u0923\u091c\u0947\u091a \u092a\u0947 \u092a\u0930 \u0915\u094d\u0932\u093f\u0915.<\/p><p class=\"theme-wp-block gb-responsive-687419-identifier\">Amazon DSP, \u0926\u0941\u0938\u0930\u0940\u0915\u0921\u0947, Cost per Mille \u092e\u094d\u0939\u0923\u0942\u0928 \u092c\u093f\u0932\u093f\u0902\u0917 \u0915\u0947\u0932\u0940 \u091c\u093e\u0924\u0947, \u092e\u094d\u0939\u0923\u091c\u0947\u091a, 1,000 \u092f\u0941\u0928\u093f\u091f\u094d\u0938\u092a\u094d\u0930\u092e\u093e\u0923\u0947. \u092f\u0947\u0925\u0947, \u0924\u0941\u092e\u094d\u0939\u0940 \u0915\u094d\u0932\u093f\u0915\u0938\u093e\u0920\u0940 \u0928\u093e\u0939\u0940, \u0924\u0930 \u0907\u092e\u094d\u092a\u094d\u0930\u0947\u0936\u0928\u094d\u0938\/\u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0930\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u092a\u0948\u0938\u0947 \u0926\u0947\u0924\u093e. \u092f\u0947\u0925\u0947 \u092e\u0941\u0916\u094d\u092f \u092b\u0930\u0915 \u0906\u0939\u0947. \u0924\u0941\u092e\u094d\u0939\u0940 \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940\u0935\u0930 \u0915\u094d\u0932\u093f\u0915 \u0915\u0930\u0923\u093e\u0931\u094d\u092f\u093e\u0932\u093e \u092a\u0948\u0938\u0947 \u0926\u0947\u0924 \u0928\u093e\u0939\u0940, \u0924\u0930 \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924 \u0924\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u092a\u0948\u0938\u0947 \u0926\u0947\u0924\u093e.<\/p><div class=\"wp-block-image gb-responsive-520922-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"436\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg\" alt=\"Amazon DSP \u0906\u0923\u093f PPC \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940\u0902\u091a\u093e \u092b\u0930\u0915\" class=\"wp-image-13059\" style=\"width:379px;height:385px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads-407x414.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg 436w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-386916-identifier\">#2 \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940\u0902\u091a\u093e \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928<\/h3><p class=\"theme-wp-block gb-responsive-695673-identifier\">\u091c\u0947\u0935\u094d\u0939\u093e PPC \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924, \u0924\u0947\u0935\u094d\u0939\u093e \u0924\u094d\u092f\u093e \u0935\u093f\u0936\u0947\u0937\u0924\u0903 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938\u0935\u0930\u091a \u0926\u0930\u094d\u0936\u0935\u093f\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924. \u092e\u094b\u0939\u093f\u092e\u0947\u091a\u094d\u092f\u093e \u0909\u0926\u094d\u0926\u093f\u0937\u094d\u091f\u093e\u0928\u0941\u0938\u093e\u0930, \u0924\u094d\u092f\u093e\u0902\u0928\u093e \u0936\u094b\u0927 \u092a\u0930\u093f\u0923\u093e\u092e\u093e\u0902\u092e\u0927\u094d\u092f\u0947 \u0924\u0941\u0932\u0928\u0947\u0928\u0947 \u0915\u092e\u0940 \u0932\u0915\u094d\u0937\u093e\u0924 \u092f\u0947\u0923\u093e\u0931\u094d\u092f\u093e \u0920\u093f\u0915\u093e\u0923\u0940 \u0920\u0947\u0935\u0932\u0947 \u091c\u093e\u0924\u0947 \u091c\u0947\u0923\u0947\u0915\u0930\u0942\u0928 \u0924\u0947 \u091c\u0948\u0935\u093f\u0915 \u092a\u0930\u093f\u0923\u093e\u092e\u093e\u091a\u094d\u092f\u093e \u0905\u0928\u0941\u092d\u0935\u093e\u0938 \u091c\u093f\u0924\u0915\u0947 \u0936\u0915\u094d\u092f \u0905\u0938\u0947\u0932 \u0924\u093f\u0924\u0915\u0947 \u091c\u0935\u0933 \u092f\u0947\u090a \u0936\u0915\u0924\u0940\u0932, \u0915\u093f\u0902\u0935\u093e \u0936\u094b\u0927 \u092a\u0930\u093f\u0923\u093e\u092e\u093e\u0902\u091a\u094d\u092f\u093e \u0935\u0930 \u092c\u0945\u0928\u0930 \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092e\u094d\u0939\u0923\u0942\u0928 \u0938\u093e\u0926\u0930 \u0915\u0947\u0932\u0947 \u091c\u093e\u0924\u093e\u0924.<\/p><p class=\"theme-wp-block gb-responsive-355055-identifier\">Amazon DSP \u092e\u094b\u0939\u093f\u092e\u093e, \u0926\u0941\u0938\u0930\u0940\u0915\u0921\u0947, \u092a\u093e\u0924\u094d\u0930 \u0924\u093f\u0938\u0931\u094d\u092f\u093e \u092a\u0915\u094d\u0937\u093e\u0902\u091a\u094d\u092f\u093e \u0938\u093e\u0907\u091f\u0935\u0930 \u0926\u0947\u0916\u0940\u0932 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u090a \u0936\u0915\u0924\u093e\u0924, \u091c\u094d\u092f\u093e\u092e\u0941\u0933\u0947 \u0924\u0941\u092e\u094d\u0939\u0940 Amazon PPC \u092e\u094b\u0939\u093f\u092e\u093e\u0902\u091a\u094d\u092f\u093e \u0924\u0941\u0932\u0928\u0947\u0924 \u0932\u0915\u094d\u0937\u0923\u0940\u092f \u092e\u094b\u0920\u094d\u092f\u093e \u092a\u094d\u0930\u0947\u0915\u094d\u0937\u0915\u093e\u0902\u092a\u0930\u094d\u092f\u0902\u0924 \u092a\u094b\u0939\u094b\u091a\u0942 \u0936\u0915\u0924\u093e. \u092f\u093e\u092e\u0941\u0933\u0947 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u0938\u0902\u092d\u093e\u0935\u094d\u092f \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u0928\u093e \u0935\u093f\u0935\u093f\u0927 \u092a\u0930\u093f\u0938\u094d\u0925\u093f\u0924\u0940\u0902\u092e\u0927\u094d\u092f\u0947 \u0906\u0915\u0930\u094d\u0937\u093f\u0924 \u0915\u0930\u0923\u094d\u092f\u093e\u0938 \u0938\u0915\u094d\u0937\u092e \u0915\u0930\u0924\u0947: FireTV \u0935\u0930 \u091f\u0940\u0935\u094d\u0939\u0940 \u092a\u093e\u0939\u0924\u093e\u0928\u093e, Audible \u0935\u0930 \u0928\u0935\u0940\u0928 \u0911\u0921\u093f\u0913\u092c\u0941\u0915\u0938\u093e\u0920\u0940 \u0936\u094b\u0927 \u0918\u0947\u0924\u093e\u0928\u093e, \u0915\u093f\u0902\u0935\u093e \u0924\u093f\u0938\u0931\u094d\u092f\u093e \u092a\u0915\u094d\u0937\u093e\u091a\u094d\u092f\u093e \u0938\u093e\u0907\u091f\u0935\u0930 \u091c\u0947\u0925\u0947 \u0924\u0947 \u0924\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e \u092a\u0941\u0922\u0940\u0932 \u0938\u0941\u091f\u094d\u091f\u0940\u091a\u0940 \u092f\u094b\u091c\u0928\u093e \u0915\u0930\u0924 \u0906\u0939\u0947\u0924.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-506398-identifier\">#3 \u0915\u094b\u0923\u0924\u094d\u092f\u093e \u0938\u094d\u0935\u0930\u0942\u092a\u093e\u091a\u093e \u0935\u093e\u092a\u0930 \u0915\u0930\u0923\u094d\u092f\u093e\u0938 \u092a\u0930\u0935\u093e\u0928\u0917\u0940 \u0906\u0939\u0947<\/h3><p class=\"theme-wp-block gb-responsive-424944-identifier\">\u091c\u0947\u0935\u094d\u0939\u093e Amazon PPC \u0935\u093f\u0936\u0947\u0937\u0924\u0903 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938\u0935\u0930 \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u0902\u0938\u093e\u0920\u0940 \u0930\u093e\u0916\u0940\u0935 \u0906\u0939\u0947, \u0924\u0947\u0935\u094d\u0939\u093e DSP \u092c\u093e\u0939\u094d\u092f Amazon \u092a\u0915\u094d\u0937\u093e\u0902\u0928\u0940 \u0926\u0947\u0916\u0940\u0932 \u0935\u093e\u092a\u0930\u0932\u093e \u091c\u093e\u090a \u0936\u0915\u0924\u094b.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-128113-identifier\">What types of campaigns can you use with Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-604557-identifier\">\u092f\u0947\u0925\u0947 \u0932\u0915\u094d\u0937 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0947\u0932\u0947 \u091c\u093e\u0924\u0947 \u0924\u0947 \u092e\u094d\u0939\u0923\u091c\u0947 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0906\u0923\u093f \u092e\u0932\u094d\u091f\u0940\u092e\u0940\u0921\u093f\u092f\u093e \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940. \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u0924\u093f\u0938\u0931\u094d\u092f\u093e \u092a\u0915\u094d\u0937\u093e\u0902\u091a\u094d\u092f\u093e \u0938\u093e\u0907\u091f\u0935\u0930 \u0926\u0947\u0916\u0940\u0932 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924, \u0924\u094d\u092f\u093e\u092e\u0941\u0933\u0947 \u092f\u093e \u092a\u094d\u0930\u0915\u093e\u0930\u091a\u094d\u092f\u093e \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u0905\u0936\u093e \u0935\u093e\u0924\u093e\u0935\u0930\u0923\u093e\u0924 \u0905\u0927\u093f\u0915 \u0932\u0915\u094d\u0937 \u0935\u0947\u0927\u0942\u0928 \u0918\u0947\u090a \u0936\u0915\u0924\u093e\u0924.<\/p><p class=\"theme-wp-block gb-responsive-288790-identifier\">\u0924\u0941\u092e\u094d\u0939\u0940 \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u0915\u0936\u093e \u0921\u093f\u091d\u093e\u0907\u0928 \u0915\u0930\u0942 \u0907\u091a\u094d\u091b\u093f\u0924\u093e \u0939\u0947 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u0920\u0930\u0935\u093e\u092f\u091a\u0947 \u0906\u0939\u0947, \u091c\u0930 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u0939\u0935\u0947 \u0905\u0938\u0947\u0932. \u091c\u0930 \u0924\u0941\u092e\u094d\u0939\u0940 \u092f\u093e\u092e\u0927\u094d\u092f\u0947 \u0938\u092e\u0930\u094d\u0925\u0928 \u092e\u093f\u0933\u0935\u0923\u094d\u092f\u093e\u0938 \u092a\u094d\u0930\u093e\u0927\u093e\u0928\u094d\u092f \u0926\u0947\u0924 \u0905\u0938\u093e\u0932, \u0924\u0930 \u0924\u0941\u092e\u094d\u0939\u0940 Amazon \u091a\u094d\u092f\u093e DSP \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e\u092a\u0915\u093e\u0902\u0936\u0940 \u0926\u0947\u0916\u0940\u0932 \u0938\u0902\u092a\u0930\u094d\u0915 \u0938\u093e\u0927\u0942 \u0936\u0915\u0924\u093e.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-628971-identifier\">For which goals are Amazon DSP campaigns suitable?<\/h2><p class=\"theme-wp-block gb-responsive-497571-identifier\">\u0939\u093e \u092a\u094d\u0930\u0915\u093e\u0930\u091a\u093e Amazon \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u0935\u093f\u0936\u0947\u0937\u0924\u0903 \u0909\u092a\u092f\u0941\u0915\u094d\u0924 \u0906\u0939\u0947 \u091c\u0947\u0935\u094d\u0939\u093e \u0924\u0941\u092e\u094d\u0939\u0940 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938\u091a\u094d\u092f\u093e \u092c\u093e\u0939\u0947\u0930 \u0938\u0902\u092d\u093e\u0935\u094d\u092f \u0916\u0930\u0947\u0926\u0940 \u0915\u0930\u0923\u093e\u0931\u094d\u092f\u093e\u0902\u092a\u0930\u094d\u092f\u0902\u0924 \u092a\u094b\u0939\u094b\u091a\u0923\u094d\u092f\u093e\u091a\u093e \u092a\u094d\u0930\u092f\u0924\u094d\u0928 \u0915\u0930\u0924 \u0905\u0938\u0924\u093e. \u090f\u0915\u093e \u092c\u093e\u091c\u0942\u0932\u093e, \u0924\u0941\u092e\u094d\u0939\u0940 \u0909\u0924\u094d\u092a\u093e\u0926\u0928 \u0906\u0923\u093f \u092c\u094d\u0930\u0901\u0921 \u091c\u093e\u0917\u0930\u0942\u0915\u0924\u093e \u0935\u093e\u0922\u0935\u0942 \u0936\u0915\u0924\u093e, \u092a\u0930\u0902\u0924\u0941 \u0935\u093f\u0938\u094d\u0924\u0943\u0924 \u0921\u0947\u091f\u093e\u091a\u094d\u092f\u093e \u092e\u0926\u0924\u0940\u0928\u0947, \u0924\u0941\u092e\u094d\u0939\u0940 Amazon DSP \u0938\u0939 \u091a\u093e\u0902\u0917\u0932\u0947 \u0930\u093f\u091f\u093e\u0930\u094d\u0917\u0947\u091f\u093f\u0902\u0917 \u0926\u0947\u0916\u0940\u0932 \u0915\u0930\u0942 \u0936\u0915\u0924\u093e.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-437009-identifier\">\u0928\u093f\u0937\u094d\u0915\u0930\u094d\u0937<\/h2><p class=\"theme-wp-block gb-responsive-856080-identifier\">Amazon \u091a\u094d\u092f\u093e Demand Side Platform \u0938\u0939, \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u092a\u094d\u0930\u094b\u0917\u094d\u0930\u093e\u092e\u0947\u091f\u093f\u0915 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u0915\u0930\u0923\u094d\u092f\u093e\u091a\u0940 \u0938\u0902\u0927\u0940 \u0906\u0939\u0947 \u0906\u0923\u093f \u0935\u093f\u0935\u093f\u0927 \u0938\u093e\u0907\u091f\u094d\u0938\u0935\u0930 \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u0928\u093e \u0905\u091a\u0942\u0915\u092a\u0923\u0947 \u0932\u0915\u094d\u0937\u094d\u092f\u093f\u0924 \u0915\u0930\u0923\u094d\u092f\u093e\u091a\u0940 \u0938\u0902\u0927\u0940 \u0906\u0939\u0947. \u0939\u0947 Amazon \u0935\u0930\u091a \u0905\u0938\u094b, \u0911\u0928\u0932\u093e\u0907\u0928 \u0926\u093f\u0917\u094d\u0917\u091c \u091a\u093e\u0932\u0935\u0932\u0947\u0932\u094d\u092f\u093e \u0907\u0924\u0930 \u0938\u093e\u0907\u091f\u094d\u0938\u0935\u0930 (\u0909\u0926\u093e., Audible) \u0905\u0938\u094b, \u0915\u093f\u0902\u0935\u093e \u092a\u093e\u0924\u094d\u0930 \u0924\u093f\u0938\u0931\u094d\u092f\u093e \u092a\u0915\u094d\u0937\u093e\u0902\u091a\u094d\u092f\u093e \u0938\u093e\u0907\u091f\u094d\u0938\u0935\u0930 \u0905\u0938\u094b. \u092f\u093e\u092e\u0941\u0933\u0947 \u0924\u0941\u092e\u094d\u0939\u0940 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938\u0935\u0930 \u090f\u0915\u091f\u0947 \u0905\u0938\u0932\u0947\u0932\u094d\u092f\u093e \u0924\u0941\u0932\u0928\u0947\u0924 \u0905\u0928\u0947\u0915 \u0905\u0927\u093f\u0915 \u0938\u0902\u092d\u093e\u0935\u094d\u092f \u0916\u0930\u0947\u0926\u0940 \u0915\u0930\u0923\u093e\u0931\u094d\u092f\u093e\u0902\u092a\u0930\u094d\u092f\u0902\u0924 \u092a\u094b\u0939\u094b\u091a\u0942 \u0936\u0915\u0924\u093e.<\/p><p class=\"theme-wp-block gb-responsive-461418-identifier\">\u0924\u0925\u093e\u092a\u093f, \u0932\u0915\u094d\u0937\u093e\u0924 \u0920\u0947\u0935\u093e \u0915\u0940 \u092f\u093e \u0938\u093e\u0927\u0928\u093e\u092e\u0941\u0933\u0947 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u0915\u093e\u0939\u0940 \u0905\u0921\u091a\u0923\u0940 \u092f\u0947\u090a \u0936\u0915\u0924\u093e\u0924. \u0909\u0926\u093e\u0939\u0930\u0923\u093e\u0930\u094d\u0925, Amazon DSP \u0935\u093e\u092a\u0930\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u0914\u092a\u091a\u093e\u0930\u093f\u0915 \u0905\u0930\u094d\u091c \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u092a\u093e\u0930 \u0915\u0930\u093e\u0935\u0940 \u0932\u093e\u0917\u0947\u0932, \u0906\u0923\u093f \u0911\u0928\u0932\u093e\u0907\u0928 \u0926\u093f\u0917\u094d\u0917\u091c \u0920\u0930\u0935\u0924\u094b \u0915\u0940 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u092f\u093e \u0938\u0947\u0935\u0947\u0938\u093e\u0920\u0940 \u092a\u094d\u0930\u0935\u0947\u0936 \u0926\u093f\u0932\u093e \u091c\u093e\u0908\u0932 \u0915\u0940 \u0928\u093e\u0939\u0940. \u092f\u093e\u0935\u094d\u092f\u0924\u093f\u0930\u093f\u0915\u094d\u0924, \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u0924\u0941\u0932\u0928\u0947\u0928\u0947 \u0909\u091a\u094d\u091a \u0915\u093f\u092e\u093e\u0928 \u092c\u091c\u0947\u091f \u0909\u092a\u0932\u092c\u094d\u0927 \u0905\u0938\u0923\u0947 \u0906\u0935\u0936\u094d\u092f\u0915 \u0906\u0939\u0947. \u0924\u094d\u092f\u093e\u092e\u0941\u0933\u0947, DSP \u0938\u0939 \u0938\u0941\u0930\u0941\u0935\u093e\u0924 \u0915\u0930\u0924\u093e\u0928\u093e \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u0932\u093f\u0938\u094d\u091f\u093f\u0902\u0917\u094d\u091c \u0911\u092a\u094d\u091f\u093f\u092e\u093e\u0907\u091d \u0915\u0930\u0923\u0947 \u0926\u0947\u0916\u0940\u0932 \u0906\u0935\u0936\u094d\u092f\u0915 \u0906\u0939\u0947.<\/p><p class=\"theme-wp-block gb-responsive-234540-identifier\">As is often the case, we cannot answer the question of whether you should use the Demand Side Platform with a clear yes or no. In our opinion, Amazon DSP has the potential to increase your sales, but only if your products and your budget are ready for it.<\/p><p class=\"theme-wp-block gb-responsive-635269-identifier\">\u091c\u0930 \u0924\u0941\u092e\u094d\u0939\u0940 \u0906\u0924\u093e \u0924\u0941\u092e\u091a\u094d\u092f\u093e Amazon DSP \u092a\u094d\u0930\u0935\u093e\u0938\u093e\u091a\u0940 \u0938\u0941\u0930\u0941\u0935\u093e\u0924 \u0915\u0930\u0942 \u0907\u091a\u094d\u091b\u093f\u0924 \u0905\u0938\u093e\u0932, \u0924\u0930 \u0924\u0941\u092e\u094d\u0939\u0940 \u092f\u093e \u091a\u093f\u091f \u0936\u0940\u091f\u091a\u093e \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u0915 \u092e\u094d\u0939\u0923\u0942\u0928 \u0935\u093e\u092a\u0930 \u0915\u0930\u0942 \u0936\u0915\u0924\u093e. \u092f\u093e\u0924 \u0938\u0930\u094d\u0935\u093e\u0924 \u092e\u0939\u0924\u094d\u0924\u094d\u0935\u093e\u091a\u0940 \u092e\u093e\u0939\u093f\u0924\u0940 \u092a\u0941\u0928\u094d\u0939\u093e \u090f\u0915\u0926\u093e \u0938\u0902\u0915\u094d\u0937\u0947\u092a\u093f\u0924 \u0915\u0947\u0932\u0940 \u0906\u0939\u0947.<\/p><p class=\"theme-wp-block gb-responsive-271283-identifier\">Just click on the thumbnail to open the cheat sheet in full size.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1630055045990\"><strong class=\"schema-faq-question\">Amazon DSP \u092e\u094d\u0939\u0923\u091c\u0947 \u0915\u093e\u092f?<\/strong> <p class=\"schema-faq-answer\">DSP \u092e\u094d\u0939\u0923\u091c\u0947 \u0921\u093f\u092e\u093e\u0902\u0921 \u0938\u093e\u0907\u0921 \u092a\u094d\u0932\u0945\u091f\u092b\u0949\u0930\u094d\u092e. \u0939\u0947 Amazon \u0932\u093e \u092a\u094d\u0930\u094b\u0917\u094d\u0930\u093e\u092e\u0945\u091f\u093f\u0915 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u0938\u0915\u094d\u0937\u092e \u0915\u0930\u0923\u094d\u092f\u093e\u091a\u0940 \u092a\u0930\u0935\u093e\u0928\u0917\u0940 \u0926\u0947\u0924\u0947. \u092f\u093e\u091a\u093e \u0905\u0930\u094d\u0925 \u0905\u0938\u093e \u0906\u0939\u0947 \u0915\u0940 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u091c\u093e\u0917\u093e \u0938\u094d\u0935\u092f\u0902\u091a\u0932\u093f\u0924\u092a\u0923\u0947 \u0916\u0930\u0947\u0926\u0940 \u0906\u0923\u093f \u0935\u093f\u0915\u094d\u0930\u0940 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924. \u0928\u0902\u0924\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u0947\u0932\u0947 \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092a\u094d\u0930\u0947\u0915\u094d\u0937\u0915\u093e\u0902\u0928\u093e \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u0947\u0932\u0947 \u091c\u093e\u0924\u093e\u0924. \u092f\u093e \u092e\u093e\u0930\u094d\u0917\u093e\u0928\u0947, \u0924\u0941\u092e\u091a\u0940 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u0924\u0941\u092e\u091a\u094d\u092f\u093e \u0932\u0915\u094d\u0937\u094d\u092f \u092a\u094d\u0930\u0947\u0915\u094d\u0937\u0915\u093e\u0902\u092a\u0930\u094d\u092f\u0902\u0924 \u0905\u0917\u0926\u0940 \u092a\u094b\u0939\u094b\u091a\u0924\u0947.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055152572\"><strong class=\"schema-faq-question\">Amazon DSP \u0915\u094b\u0923 \u0935\u093e\u092a\u0930\u0942 \u0936\u0915\u0924\u094b?<\/strong> <p class=\"schema-faq-answer\">\u0924\u0924\u094d\u0924\u094d\u0935\u0924\u0903, \u0915\u094b\u0923\u0924\u0940\u0939\u0940 \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0926\u093e\u0930 DSP \u0935\u093e\u092a\u0930\u0942 \u0936\u0915\u0924\u094b. \u0924\u0925\u093e\u092a\u093f, \u092a\u094d\u0930\u0935\u0947\u0936 \u0916\u0942\u092a \u092e\u0930\u094d\u092f\u093e\u0926\u093f\u0924\u092a\u0923\u0947 \u0926\u093f\u0932\u093e \u091c\u093e\u0924\u094b. \u0924\u094d\u092f\u093e\u092e\u0941\u0933\u0947, \u090f\u091c\u0928\u094d\u0938\u0940 \u092d\u093e\u0921\u094d\u092f\u093e\u0928\u0947 \u0918\u0947\u0923\u0947 \u0915\u093f\u0902\u0935\u093e Amazon \u091a\u094d\u092f\u093e \u0916\u093e\u0924\u094d\u092f\u093e\u091a\u094d\u092f\u093e \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e\u092a\u0915\u093e\u0936\u0940 \u0938\u0902\u092a\u0930\u094d\u0915 \u0938\u093e\u0927\u0923\u0947 \u092b\u093e\u092f\u0926\u0947\u0936\u0940\u0930 \u0920\u0930\u0942 \u0936\u0915\u0924\u0947.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055235901\"><strong class=\"schema-faq-question\">Amazon DSP \u091a\u0940 \u0915\u093f\u0902\u092e\u0924 \u0915\u093e\u092f \u0906\u0939\u0947?<\/strong> <p class=\"schema-faq-answer\">\u0939\u0947 \u0924\u0941\u092e\u091a\u094d\u092f\u093e Amazon \u091a\u094d\u092f\u093e \u0938\u094d\u0935\u092f\u0902\u092a\u0942\u0930\u094d\u0923 \u0938\u0947\u0935\u093e \u0915\u093f\u0902\u0935\u093e \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u0940\u0924 \u0938\u0947\u0935\u093e \u0935\u093e\u092a\u0930\u0923\u094d\u092f\u093e\u091a\u094d\u092f\u093e \u0907\u091a\u094d\u091b\u0947\u0935\u0930 \u0905\u0935\u0932\u0902\u092c\u0942\u0928 \u0906\u0939\u0947. \u092a\u0939\u093f\u0932\u094d\u092f\u093e \u092a\u094d\u0930\u0915\u0930\u0923\u093e\u0924, \u0924\u0941\u092e\u094d\u0939\u0940 \u0924\u0941\u092e\u091a\u094d\u092f\u093e DSP \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e\u092a\u0928\u093e\u091a\u0940 \u091c\u092c\u093e\u092c\u0926\u093e\u0930\u0940 \u090f\u0915\u091f\u0947 \u0915\u093f\u0902\u0935\u093e \u090f\u091c\u0928\u094d\u0938\u0940\u0938\u094b\u092c\u0924 \u0918\u0947\u0924 \u0906\u0939\u093e\u0924. \u092f\u093e\u0938\u093e\u0920\u0940, \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u092e\u0939\u093f\u0928\u094d\u092f\u093e\u0932\u093e \u0915\u093f\u092e\u093e\u0928 \u20ac3,000 \u0906\u0935\u0936\u094d\u092f\u0915 \u0906\u0939\u0947. \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u0940\u0924 \u0938\u0947\u0935\u0947\u0938\u093e\u0920\u0940, \u091c\u093f\u0925\u0947 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e Amazon \u0915\u0921\u0942\u0928 \u0938\u092e\u0930\u094d\u0925\u0928 \u092e\u093f\u0933\u0924\u0947, \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u092e\u0939\u093f\u0928\u094d\u092f\u093e\u0932\u093e \u0915\u093f\u092e\u093e\u0928 \u20ac10,000 \u0906\u0935\u0936\u094d\u092f\u0915 \u0906\u0939\u0947.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055364701\"><strong class=\"schema-faq-question\">Amazon PPC \u0906\u0923\u093f DSP \u092f\u093e\u092e\u0927\u094d\u092f\u0947 \u0915\u093e\u092f \u092b\u0930\u0915 \u0906\u0939\u0947?<\/strong> <p class=\"schema-faq-answer\">\u090f\u0915\u0940\u0915\u0921\u0947, PPC \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092b\u0915\u094d\u0924 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938\u0935\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924, \u0924\u0930 DSP \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u0907\u0924\u0930 Amazon \u092a\u0943\u0937\u094d\u0920\u093e\u0902\u0935\u0930 \u0906\u0923\u093f \u092a\u093e\u0924\u094d\u0930 \u0924\u0943\u0924\u0940\u092f-\u092a\u0915\u094d\u0937 \u0938\u093e\u0907\u091f\u094d\u0938\u0935\u0930 \u0926\u0947\u0916\u0940\u0932 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924. \u092f\u093e\u0935\u094d\u092f\u0924\u093f\u0930\u093f\u0915\u094d\u0924, \u0924\u0941\u092e\u094d\u0939\u0940 PPC \u0938\u0939 \u0915\u094d\u0932\u093f\u0915\u0938\u093e\u0920\u0940 \u092a\u0948\u0938\u0947 \u0926\u0947\u0924\u093e, \u092a\u0923 DSP \u0938\u0939 \u0907\u092e\u094d\u092a\u094d\u0930\u0947\u0936\u0928\u094d\u0938\u0938\u093e\u0920\u0940 \u092a\u0948\u0938\u0947 \u0926\u0947\u0924\u093e. \u0906\u0923\u0916\u0940 \u090f\u0915 \u092b\u0930\u0915 \u092e\u094d\u0939\u0923\u091c\u0947 DSP \u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f \u092a\u094d\u0930\u0947\u0915\u094d\u0937\u0915\u093e\u0902\u0928\u093e \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0930\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u0935\u093f\u0935\u093f\u0927 \u0935\u093e\u092a\u0930\u0915\u0930\u094d\u0924\u093e \u0921\u0947\u091f\u093e \u0935\u093e\u092a\u0930\u0924\u094b. PPC \u0938\u0939 \u0939\u0940 \u092a\u0930\u094d\u092f\u093e\u092f \u0909\u092a\u0932\u092c\u094d\u0927 \u0928\u093e\u0939\u0940.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-681450-identifier has-small-font-size\">\u0907\u092e\u0947\u091c \u0915\u094d\u0930\u0947\u0921\u093f\u091f\u094d\u0938 \u0907\u092e\u0947\u091c\u0947\u0938\u091a\u094d\u092f\u093e \u0915\u094d\u0930\u092e\u093e\u0928\u0947: \u00a9zapp2photo \u2013 stock.adobe.com \/ \u00a9naum\u2013 stock.adobe.com \/ \u00a9Andrey Yalansky \u2013 stock.adobe.com<meta charset=\"utf-8\"><\/meta>\/ \u00a9 Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>In the digital age, we have a multitude of data. Advertisers also benefit from this. Gone are the days when advertising was posted on the good old advertising column. What did marketers know about the purchasing behavior of those who saw the advertisement? Little. Certainly, location played a role, but a variety of characters likely<\/p>\n","protected":false},"author":5,"featured_media":13043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[2776],"tags":[],"class_list":["post-256555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-saha-jahirata-kara"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon DSP: \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915\u093e\u0902\u0938\u093e\u0920\u0940 \u092a\u094d\u0930\u094b\u0917\u094d\u0930\u093e\u092e\u0945\u091f\u093f\u0915 \u091c\u093e\u0939\u093f\u0930\u093e\u0924<\/title>\n<meta name=\"description\" content=\"Amazon \u091a\u094d\u092f\u093e DSP (\u0921\u093f\u092e\u093e\u0902\u0921 \u0938\u093e\u0907\u0921 \u092a\u094d\u0932\u0945\u091f\u092b\u0949\u0930\u094d\u092e) \u0938\u0939, \u0924\u0941\u092e\u094d\u0939\u0940 Amazon \u091a\u094d\u092f\u093e \u092c\u093e\u0939\u0947\u0930 \u0926\u0947\u0916\u0940\u0932 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u0915\u0930\u0942 \u0936\u0915\u0924\u093e. \u092f\u093e\u092e\u0941\u0933\u0947 DSP \u091a\u093e \u0932\u093e\u092d\u0926\u093e\u092f\u0915 \u0935\u093e\u092a\u0930 \u0915\u0938\u093e \u0915\u0930\u093e\u0935\u093e \u0939\u0947 \u0938\u092e\u091c\u0924\u0947.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon DSP: \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915\u093e\u0902\u0938\u093e\u0920\u0940 \u092a\u094d\u0930\u094b\u0917\u094d\u0930\u093e\u092e\u0945\u091f\u093f\u0915 \u091c\u093e\u0939\u093f\u0930\u093e\u0924\" \/>\n<meta property=\"og:description\" content=\"Amazon \u091a\u094d\u092f\u093e DSP (\u0921\u093f\u092e\u093e\u0902\u0921 \u0938\u093e\u0907\u0921 \u092a\u094d\u0932\u0945\u091f\u092b\u0949\u0930\u094d\u092e) \u0938\u0939, \u0924\u0941\u092e\u094d\u0939\u0940 Amazon \u091a\u094d\u092f\u093e \u092c\u093e\u0939\u0947\u0930 \u0926\u0947\u0916\u0940\u0932 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u0915\u0930\u0942 \u0936\u0915\u0924\u093e. \u092f\u093e\u092e\u0941\u0933\u0947 DSP \u091a\u093e \u0932\u093e\u092d\u0926\u093e\u092f\u0915 \u0935\u093e\u092a\u0930 \u0915\u0938\u093e \u0915\u0930\u093e\u0935\u093e \u0939\u0947 \u0938\u092e\u091c\u0924\u0947.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/de\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T08:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-04T23:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141110\/Programmatic-Advertsing-mit-Amazon-DSP_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/de\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"From the advertising column to the digital age \u2013 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\u092a\u094d\u0930\u094b\u0917\u094d\u0930\u093e\u092e\u0945\u091f\u093f\u0915 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u0938\u0915\u094d\u0937\u092e \u0915\u0930\u0923\u094d\u092f\u093e\u091a\u0940 \u092a\u0930\u0935\u093e\u0928\u0917\u0940 \u0926\u0947\u0924\u0947. \u092f\u093e\u091a\u093e \u0905\u0930\u094d\u0925 \u0905\u0938\u093e \u0906\u0939\u0947 \u0915\u0940 \u091c\u093e\u0939\u093f\u0930\u093e\u0924 \u091c\u093e\u0917\u093e \u0938\u094d\u0935\u092f\u0902\u091a\u0932\u093f\u0924\u092a\u0923\u0947 \u0916\u0930\u0947\u0926\u0940 \u0906\u0923\u093f \u0935\u093f\u0915\u094d\u0930\u0940 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924. \u0928\u0902\u0924\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u0947\u0932\u0947 \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092a\u094d\u0930\u0947\u0915\u094d\u0937\u0915\u093e\u0902\u0928\u093e \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u0947\u0932\u0947 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\u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0926\u093e\u0930 DSP \u0935\u093e\u092a\u0930\u0942 \u0936\u0915\u0924\u094b. \u0924\u0925\u093e\u092a\u093f, \u092a\u094d\u0930\u0935\u0947\u0936 \u0916\u0942\u092a \u092e\u0930\u094d\u092f\u093e\u0926\u093f\u0924\u092a\u0923\u0947 \u0926\u093f\u0932\u093e \u091c\u093e\u0924\u094b. \u0924\u094d\u092f\u093e\u092e\u0941\u0933\u0947, \u090f\u091c\u0928\u094d\u0938\u0940 \u092d\u093e\u0921\u094d\u092f\u093e\u0928\u0947 \u0918\u0947\u0923\u0947 \u0915\u093f\u0902\u0935\u093e Amazon \u091a\u094d\u092f\u093e \u0916\u093e\u0924\u094d\u092f\u093e\u091a\u094d\u092f\u093e \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e\u092a\u0915\u093e\u0936\u0940 \u0938\u0902\u092a\u0930\u094d\u0915 \u0938\u093e\u0927\u0923\u0947 \u092b\u093e\u092f\u0926\u0947\u0936\u0940\u0930 \u0920\u0930\u0942 \u0936\u0915\u0924\u0947.","inLanguage":"de"},"inLanguage":"de"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/#faq-question-1630055235901","position":3,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/#faq-question-1630055235901","name":"What does Amazon DSP cost?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u0939\u0947 \u0924\u0941\u092e\u091a\u094d\u092f\u093e Amazon \u091a\u094d\u092f\u093e \u0938\u094d\u0935\u092f\u0902\u092a\u0942\u0930\u094d\u0923 \u0938\u0947\u0935\u093e \u0915\u093f\u0902\u0935\u093e \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u0940\u0924 \u0938\u0947\u0935\u093e \u0935\u093e\u092a\u0930\u0923\u094d\u092f\u093e\u091a\u094d\u092f\u093e \u0907\u091a\u094d\u091b\u0947\u0935\u0930 \u0905\u0935\u0932\u0902\u092c\u0942\u0928 \u0906\u0939\u0947. \u092a\u0939\u093f\u0932\u094d\u092f\u093e \u092a\u094d\u0930\u0915\u0930\u0923\u093e\u0924, \u0924\u0941\u092e\u094d\u0939\u0940 \u0924\u0941\u092e\u091a\u094d\u092f\u093e DSP \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e\u092a\u0928\u093e\u091a\u0940 \u091c\u092c\u093e\u092c\u0926\u093e\u0930\u0940 \u090f\u0915\u091f\u0947 \u0915\u093f\u0902\u0935\u093e \u090f\u091c\u0928\u094d\u0938\u0940\u0938\u094b\u092c\u0924 \u0918\u0947\u0924 \u0906\u0939\u093e\u0924. \u092f\u093e\u0938\u093e\u0920\u0940, \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u092e\u0939\u093f\u0928\u094d\u092f\u093e\u0932\u093e \u0915\u093f\u092e\u093e\u0928 \u20ac3,000 \u0906\u0935\u0936\u094d\u092f\u0915 \u0906\u0939\u0947. \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u0940\u0924 \u0938\u0947\u0935\u0947\u0938\u093e\u0920\u0940, \u091c\u093f\u0925\u0947 \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e Amazon \u0915\u0921\u0942\u0928 \u0938\u092e\u0930\u094d\u0925\u0928 \u092e\u093f\u0933\u0924\u0947, \u0924\u0941\u092e\u094d\u0939\u093e\u0932\u093e \u092e\u0939\u093f\u0928\u094d\u092f\u093e\u0932\u093e \u0915\u093f\u092e\u093e\u0928 \u20ac10,000 \u0906\u0935\u0936\u094d\u092f\u0915 \u0906\u0939\u0947.","inLanguage":"de"},"inLanguage":"de"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/#faq-question-1630055364701","position":4,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/from-the-advertising-column-to-the-digital-age-how-you-benefit-from-amazon-dsp\/#faq-question-1630055364701","name":"What are the differences between Amazon PPC and DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u090f\u0915\u0940\u0915\u0921\u0947, PPC \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092b\u0915\u094d\u0924 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u092a\u094d\u0932\u0947\u0938\u0935\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924, \u0924\u0930 DSP \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u0907\u0924\u0930 Amazon \u0938\u093e\u0907\u091f\u094d\u0938 \u0906\u0923\u093f \u092a\u093e\u0924\u094d\u0930 \u0924\u0943\u0924\u0940\u092f-\u092a\u0915\u094d\u0937 \u0938\u093e\u0907\u091f\u094d\u0938\u0935\u0930 \u0926\u0947\u0916\u0940\u0932 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924. \u092f\u093e\u0935\u094d\u092f\u0924\u093f\u0930\u093f\u0915\u094d\u0924, PPC \u0938\u0939, \u0924\u0941\u092e\u094d\u0939\u0940 \u0915\u094d\u0932\u093f\u0915\u0938\u093e\u0920\u0940 \u092a\u0948\u0938\u0947 \u0926\u0947\u0924\u093e, \u0924\u0930 DSP \u0938\u0939, \u0924\u0941\u092e\u094d\u0939\u0940 \u0907\u092e\u094d\u092a\u094d\u0930\u0947\u0936\u0928\u094d\u0938\u0938\u093e\u0920\u0940 \u092a\u0948\u0938\u0947 \u0926\u0947\u0924\u093e. \u0906\u0923\u0916\u0940 \u090f\u0915 \u092b\u0930\u0915 \u092e\u094d\u0939\u0923\u091c\u0947 DSP \u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u0947\u0915\u094d\u0937\u0915\u093e\u0902\u0928\u093e \u091c\u093e\u0939\u093f\u0930\u093e\u0924\u0940 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0930\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u0935\u093f\u0935\u093f\u0927 \u0935\u093e\u092a\u0930\u0915\u0930\u094d\u0924\u093e \u0921\u0947\u091f\u093e \u0935\u093e\u092a\u0930\u0924\u094b. 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