\u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0915\u093e\u092f \u0906\u0939\u0947?<\/strong> \u0911\u0928\u0932\u093e\u0907\u0928 \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u091a\u093e \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0926\u0930\u094d\u0936\u0935\u0924\u094b \u0915\u0940 \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u0928\u0940 \u0915\u093f\u0924\u0940 \u0911\u0930\u094d\u0921\u0930 \u092a\u0930\u0924 \u092a\u093e\u0920\u0935\u093f\u0932\u094d\u092f\u093e \u0906\u0939\u0947\u0924. \u092c\u093e\u092e\u094d\u092c\u0930\u094d\u0917 \u0935\u093f\u0926\u094d\u092f\u093e\u092a\u0940\u0920\u093e\u0928\u0947 \u0905\u0932\u094d\u092b\u093e-\u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u092e\u094d\u0939\u0923\u0942\u0928 \u090f\u0915 \u092a\u0945\u0915\u0947\u091c\u091a\u094d\u092f\u093e \u092a\u0930\u0924\u093e\u0935\u094d\u092f\u093e\u091a\u0940 \u0936\u0915\u094d\u092f\u0924\u093e \u0906\u0923\u093f \u092c\u0940\u091f\u093e-\u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u092e\u094d\u0939\u0923\u0942\u0928 \u090f\u0915\u093e \u0935\u0938\u094d\u0924\u0942\u091a\u094d\u092f\u093e \u092a\u0930\u0924\u093e\u0935\u094d\u092f\u093e\u091a\u0940 \u0936\u0915\u094d\u092f\u0924\u093e \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0915\u0947\u0932\u0940 \u0906\u0939\u0947.<\/p>\u0938\u0930\u093e\u0938\u0930\u0940 \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0915\u093f\u0924\u0940 \u0906\u0939\u0947?<\/strong> \u0939\u0947 \u0935\u093f\u0935\u093f\u0927 \u0918\u091f\u0915\u093e\u0902\u0935\u0930 \u0905\u0935\u0932\u0902\u092c\u0942\u0928 \u0906\u0939\u0947, \u091c\u0938\u0947 \u0915\u0940 \u0936\u094d\u0930\u0947\u0923\u0940. \u092c\u093e\u092e\u094d\u092c\u0930\u094d\u0917 \u0935\u093f\u0926\u094d\u092f\u093e\u092a\u0940\u0920\u093e\u0928\u0947 \u0907\u0932\u0947\u0915\u094d\u091f\u094d\u0930\u0949\u0928\u093f\u0915\u094d\u0938 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u093e\u0924 \u092a\u0930\u0924 \u0915\u0947\u0932\u0947\u0932\u094d\u092f\u093e \u0935\u0938\u094d\u0924\u0942\u0902\u091a\u093e \u0926\u0930 14.35% \u0928\u094b\u0902\u0926\u0935\u0932\u093e \u0906\u0939\u0947. \u092b\u0945\u0936\u0928 \u0909\u0926\u094d\u092f\u094b\u0917\u093e\u0924, \u0938\u0902\u0936\u094b\u0927\u0915 45.87% \u092a\u0930\u094d\u092f\u0902\u0924 \u092a\u0930\u0924 \u0915\u0947\u0932\u0947\u0932\u094d\u092f\u093e \u0935\u0938\u094d\u0924\u0942\u0902\u091a\u093e \u092a\u0930\u093f\u0923\u093e\u092e \u0926\u0930\u094d\u0936\u0935\u0924\u093e\u0924.<\/p>Amazon \u0935\u0930\u0940\u0932 \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0915\u093f\u0924\u0940 \u0906\u0939\u0947?<\/strong> Amazon \u0935\u0930\u0940\u0932 \u0938\u0930\u093e\u0938\u0930\u0940 \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0915\u093f\u0924\u0940 \u0906\u0939\u0947 \u0939\u0947 \u0905\u091a\u0942\u0915\u092a\u0923\u0947 \u0938\u093e\u0902\u0917\u0924\u093e \u092f\u0947\u0924 \u0928\u093e\u0939\u0940, \u0915\u093e\u0930\u0923 \u0915\u0902\u092a\u0928\u0940 \u092f\u093e\u092c\u093e\u092c\u0924 \u0915\u094b\u0923\u0924\u0940\u0939\u0940 \u0906\u0915\u0921\u0947\u0935\u093e\u0930\u0940 \u0926\u0947\u0924 \u0928\u093e\u0939\u0940. \u0905\u0924\u094d\u092f\u0902\u0924 \u0917\u094d\u0930\u093e\u0939\u0915-\u0905\u0928\u0941\u0915\u0942\u0932 \u092a\u0930\u0924\u093e\u0935\u093e \u0927\u094b\u0930\u0923\u093e\u0902\u092e\u0941\u0933\u0947 \u0908-\u0915\u0949\u092e\u0930\u094d\u0938 \u0926\u093f\u0917\u094d\u0917\u091c\u093e\u091a\u093e \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0907\u0924\u0930 \u0911\u0928\u0932\u093e\u0907\u0928 \u0935\u094d\u092f\u093e\u092a\u093e\u0930\u093e\u092a\u0947\u0915\u094d\u0937\u093e \u091c\u093e\u0938\u094d\u0924 \u0905\u0938\u093e\u0935\u093e.<\/p>Amazon \u0935\u0930\u0940\u0932 \u092a\u0930\u0924\u093e\u0935\u094d\u092f\u093e\u0902\u091a\u0940 \u0938\u0902\u0916\u094d\u092f\u093e \u0915\u093f\u0924\u0940 \u0906\u0939\u0947?<\/strong> Amazon \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u0902\u0915\u0921\u0947 \u0915\u093f\u0924\u0940 \u092a\u0930\u0924\u093e\u0935\u094d\u092f\u093e\u0902\u091a\u093e \u0938\u092e\u093e\u0935\u0947\u0936 \u0905\u0938\u0947\u0932 \u0939\u0947 \u092e\u0941\u0916\u094d\u092f\u0924\u0903 \u0936\u094d\u0930\u0947\u0923\u0940, \u0909\u0924\u094d\u092a\u093e\u0926\u0928 \u092a\u094d\u0930\u0915\u093e\u0930, \u092d\u0930\u0923\u093e \u092a\u0926\u094d\u0927\u0924 \u0906\u0923\u093f \u0915\u093e\u0939\u0940 \u0907\u0924\u0930 \u0918\u091f\u0915\u093e\u0902\u0935\u0930 \u0905\u0935\u0932\u0902\u092c\u0942\u0928 \u0906\u0939\u0947. \u0924\u094d\u092f\u093e\u092e\u0941\u0933\u0947 \u092f\u093e \u092a\u094d\u0930\u0936\u094d\u0928\u093e\u091a\u0947 \u090f\u0915\u0938\u093e\u0930\u0916\u0947 \u0909\u0924\u094d\u0924\u0930 \u0926\u0947\u0923\u0947 \u0936\u0915\u094d\u092f \u0928\u093e\u0939\u0940.<\/p>Amazon \u091a\u093e \u092a\u0930\u0924\u093e\u0935\u093e \u0905\u0927\u093f\u0915\u093e\u0930 \u0915\u0938\u093e \u0928\u093f\u092f\u0902\u0924\u094d\u0930\u093f\u0924 \u0915\u0947\u0932\u093e \u091c\u093e\u0924\u094b?<\/strong> Amazon \u0935\u0930 \u092a\u0930\u0924\u093e\u0935\u094d\u092f\u093e\u0902\u091a\u0947 \u092f\u094b\u0917\u094d\u092f \u0928\u093f\u092f\u0902\u0924\u094d\u0930\u0923 \u0928\u0938\u0932\u094d\u092f\u093e\u091a\u093e \u0906\u0930\u094b\u092a \u0935\u093e\u0930\u0902\u0935\u093e\u0930 \u0915\u0947\u0932\u093e \u091c\u093e\u0924\u094b. \u0924\u0938\u0947\u091a, \u0915\u093e\u0939\u0940 \u0935\u0947\u0933\u093e \u0905\u0938\u0947 \u0905\u0939\u0935\u093e\u0932 \u0906\u0932\u0947 \u0906\u0939\u0947\u0924 \u0915\u0940 \u092a\u0930\u0924\u093e\u0935\u094d\u092f\u093e \u092e\u094b\u0920\u094d\u092f\u093e \u092a\u094d\u0930\u092e\u093e\u0923\u093e\u0924 \u0928\u0937\u094d\u091f \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924, \u091c\u0930\u0940 \u0924\u094d\u092f\u093e \u0935\u0938\u094d\u0924\u0942\u0902\u091a\u0940 \u0938\u094d\u0925\u093f\u0924\u0940 \u091a\u093e\u0902\u0917\u0932\u0940 \u0905\u0938\u0932\u0940 \u0924\u0930\u0940.<\/p>\u092a\u0930\u0924\u093e\u0935\u094d\u092f\u093e\u0902\u0928\u093e \u0915\u0938\u0947 \u0915\u092e\u0940 \u0915\u0930\u093e\u0935\u0947?<\/strong> \u092a\u0930\u0924\u093e\u0935\u094d\u092f\u093e\u0902\u0928\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u0940\u092a\u0923\u0947 \u0915\u092e\u0940 \u0915\u0930\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940, \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u0902\u0928\u0940 \u0938\u094d\u0925\u093f\u0930 \u092a\u0945\u0915\u0947\u091c\u093f\u0902\u0917, \u091c\u0932\u0926 \u0936\u093f\u092a\u093f\u0902\u0917 \u0906\u0923\u093f \u0935\u093f\u0938\u094d\u0924\u0943\u0924 \u0909\u0924\u094d\u092a\u093e\u0926\u0928 \u0935\u0930\u094d\u0923\u0928\u093e\u0902\u0935\u0930 \u0932\u0915\u094d\u0937 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0923\u0947 \u0906\u0935\u0936\u094d\u092f\u0915 \u0906\u0939\u0947. \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u091a\u093e \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u093e\u092c\u0926\u094d\u0926\u0932\u091a\u093e \u091a\u093f\u0924\u094d\u0930 \u091c\u093f\u0924\u0915\u093e \u0935\u093e\u0938\u094d\u0924\u0935\u0935\u093e\u0926\u0940 \u0905\u0938\u0947\u0932, \u0924\u093f\u0924\u0915\u093e \u0938\u093e\u092e\u093e\u0928\u094d\u092f\u0924\u0903 \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0915\u092e\u0940 \u0939\u094b\u0924\u094b, \u0915\u093e\u0930\u0923 \u091a\u0941\u0915\u0940\u091a\u094d\u092f\u093e \u0916\u0930\u0947\u0926\u0940\u0902\u091a\u093e \u092a\u094d\u0930\u093e\u0930\u0902\u092d\u093f\u0915 \u091f\u092a\u094d\u092a\u094d\u092f\u093e\u0924\u091a \u092a\u094d\u0930\u0924\u093f\u092c\u0902\u0927 \u0915\u0947\u0932\u093e \u091c\u093e\u0924\u094b.<\/p>\u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930\u093e\u091a\u093e Amazon \u0935\u0930\u0940\u0932 \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u093e \u0930\u0901\u0915\u093f\u0902\u0917\u0935\u0930 \u0915\u093e\u092f \u092a\u0930\u093f\u0923\u093e\u092e \u0939\u094b\u0924\u094b?<\/strong> \u0909\u0924\u094d\u092a\u093e\u0926 \u091c\u0947 \u0915\u092e\u0940 \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0905\u0938\u0932\u0947\u0932\u0947 \u0906\u0939\u0947\u0924 \u0924\u0947 Amazon \u0926\u094d\u0935\u093e\u0930\u0947 \u0930\u0901\u0915\u093f\u0902\u0917\u092e\u0927\u094d\u092f\u0947 \u0906\u0923\u093f Buy Box \u091a\u094d\u092f\u093e \u0935\u093f\u0924\u0930\u0923\u093e\u0924 \u0938\u0930\u094d\u0935 \u0938\u0902\u092d\u093e\u0935\u094d\u092f\u0924\u0947\u0924 \u092a\u094d\u0930\u093e\u0927\u093e\u0928\u094d\u092f \u0926\u093f\u0932\u0947 \u091c\u093e\u0924\u0947. \u0924\u0925\u093e\u092a\u093f, \u0907\u0924\u0915\u0947 \u0905\u0928\u0947\u0915 \u0918\u091f\u0915 \u092e\u0939\u0924\u094d\u0924\u094d\u0935\u093e\u091a\u0947 \u0906\u0939\u0947\u0924 \u0915\u0940 \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 Amazon \u0935\u0930 \u0915\u0936\u093e \u092a\u094d\u0930\u092e\u093e\u0923\u093e\u0924 \u0938\u092e\u093e\u0935\u093f\u0937\u094d\u091f \u0939\u094b\u0924\u094b \u0939\u0947 \u0938\u093e\u0902\u0917\u0923\u0947 \u0905\u0936\u0915\u094d\u092f \u0906\u0939\u0947.<\/p>Amazon \u091a\u093e \u092a\u0930\u0924\u093e\u0935\u093e \u0915\u093e\u0932\u093e\u0935\u0927\u0940 \u0915\u093f\u0924\u0940 \u0906\u0939\u0947<\/strong>? Amazon \u0938\u093e\u092e\u093e\u0928\u094d\u092f\u0924\u0903 30-\u0926\u093f\u0935\u0938\u0940\u092f \u092a\u0930\u0924\u093e\u0935\u093e \u0915\u093e\u0932\u093e\u0935\u0927\u0940 \u0926\u0947\u0924\u0947. \u0905\u091f\u0940 \u0935\u0938\u094d\u0924\u0942\u091a\u094d\u092f\u093e \u092a\u094d\u0930\u0915\u093e\u0930 \u0906\u0923\u093f \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u0935\u0930 \u0905\u0935\u0932\u0902\u092c\u0942\u0928 \u0905\u0938\u0924\u093e\u0924. \u0926\u094b\u0937\u092a\u0942\u0930\u094d\u0923 \u0935\u0938\u094d\u0924\u0942\u0902\u0938\u093e\u0920\u0940 2 \u0935\u0930\u094d\u0937\u093e\u0902\u091a\u093e \u0915\u093e\u0932\u093e\u0935\u0927\u0940 \u0906\u0939\u0947. \u0915\u093e\u0939\u0940 \u0935\u0938\u094d\u0924\u0942, \u091c\u0938\u0947 \u0915\u0940 \u0905\u0928\u094d\u0928\u092a\u0926\u093e\u0930\u094d\u0925, \u092a\u0930\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u090a \u0936\u0915\u0924 \u0928\u093e\u0939\u0940\u0924.<\/p><\/div>
\u00a9 Mediaparts \u2013 stock.adobe.com \/ \u00a9 Moonpie \u2013 stock.adobe.com \/ \u00a9 sizsus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"
\u0905\u0927\u093f\u0915\u093e\u0902\u0936 \u0911\u0928\u0932\u093e\u0907\u0928 \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u0902\u0938\u093e\u0920\u0940, \u0924\u0940 \u090f\u0915 \u092e\u0939\u0924\u094d\u0924\u094d\u0935\u093e\u091a\u0940 \u0915\u093e\u0930\u094d\u092f\u0915\u094d\u0937\u092e\u0924\u093e \u092e\u0947\u091f\u094d\u0930\u093f\u0915 \u0906\u0939\u0947: \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930. Amazon \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u0902\u0938\u093e\u0920\u0940, \u0924\u0925\u093e\u092a\u093f, \u0924\u0940 \u0938\u0939\u0938\u093e \u0916\u0942\u092a \u092e\u094b\u0920\u0940 \u092d\u0942\u092e\u093f\u0915\u093e \u092c\u091c\u093e\u0935\u0924 \u0928\u093e\u0939\u0940. \u0935\u093f\u0936\u0947\u0937\u0924\u0903 \u0930\u093f\u0938\u0947\u0932\u0930\u094d\u0938, \u091c\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e\u0915\u0921\u0947 \u092e\u0941\u0916\u094d\u092f\u0924\u0903 \u0935\u094d\u092f\u093e\u092a\u093e\u0930 \u092e\u093e\u0932 \u0906\u0939\u0947, \u0924\u0947 \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u091a\u094d\u092f\u093e \u092a\u0930\u0924\u093e\u0935\u094d\u092f\u093e\u0902\u092c\u0926\u094d\u0926\u0932 \u0905\u0938\u0902\u0924\u094b\u0937\u093e\u0915\u0921\u0947 \u0905\u0927\u093f\u0915 \u0932\u0915\u094d\u0937 \u0926\u0947\u0924\u093e\u0924. \u092a\u0930\u0902\u0924\u0941 Amazon \u092a\u0930\u0924\u093e\u0935\u093e \u0938\u094d\u0935\u0924\u0903\u091a \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u093e\u091a\u0940 \u0915\u093e\u0930\u094d\u092f\u0915\u094d\u0937\u092e\u0924\u093e \u0915\u093f\u0902\u0935\u093e \u0911\u0928\u0932\u093e\u0907\u0928 \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u0935\u0930 \u092a\u094d\u0930\u092d\u093e\u0935 \u091f\u093e\u0915\u0942 \u0936\u0915\u0924\u094b. \u092e\u0941\u0933\u093e\u0924, \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u0902\u0928\u0940 \u090f\u0915 \u0917\u094b\u0937\u094d\u091f \u0932\u0915\u094d\u0937\u093e\u0924 \u0920\u0947\u0935\u0932\u0940 \u092a\u093e\u0939\u093f\u091c\u0947: Amazon<\/p>\n","protected":false},"author":3,"featured_media":55825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-256885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rund-um-die-buy-box"],"yoast_head":"\n
The return rate on Amazon: Everything important about the KPI<\/title>\n<meta name=\"description\" content=\"The return rate is an important KPI on Amazon. But how often do Amazon customers initiate a return? Read on now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The return rate on Amazon: Everything important about the KPI\" \/>\n<meta property=\"og:description\" content=\"The return rate is an important KPI on Amazon. But how often do Amazon customers initiate a return? Read on now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-11T14:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-05T05:25:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11084018\/retourenquote-amazon.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/de\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"\u092a\u0930\u0924 \u092a\u094d\u0930\u0935\u093e\u0938, \u0915\u093f\u0902\u0935\u093e: Amazon \u0935\u0930 \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0915\u093f\u0924\u0940 \u092e\u0939\u0924\u094d\u0924\u094d\u0935\u093e\u091a\u093e \u0906\u0939\u0947?\",\"datePublished\":\"2020-08-11T14:07:00+00:00\",\"dateModified\":\"2025-10-05T05:25:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/\"},\"wordCount\":280,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11084018\/retourenquote-amazon.jpeg\",\"articleSection\":[\"Rund um die Buy Box\"],\"inLanguage\":\"de-DE\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/\",\"url\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/\",\"name\":\"The return rate on Amazon: Everything important about the KPI\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11084018\/retourenquote-amazon.jpeg\",\"datePublished\":\"2020-08-11T14:07:00+00:00\",\"dateModified\":\"2025-10-05T05:25:12+00:00\",\"description\":\"The return rate is an important KPI on Amazon. 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Die Universit\u00e4t Bamberg definiert die Alpha-Retourenquote au\u00dferdem als die R\u00fccksendewahrscheinlichkeit eines Pakets versus der Beta-Retourenquote als R\u00fccksendewahrscheinlichkeit eines Artikels.\",\"inLanguage\":\"de-DE\"},\"inLanguage\":\"de-DE\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043115046\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043115046\",\"name\":\"Wie hoch ist die durchschnittliche Retourenquote?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Das ist von verschiedenen Faktoren wie beispielsweise der Kategorie abh\u00e4ngig. So verzeichnet die Universit\u00e4t Bamberg etwa eine Quote von 14,35 % an zur\u00fcckgesendeten Artikeln im Bereich Elektronik. In der Fashion-Branche hingegen kommen die Forscher zu einem Ergebnis von bis zu 45,87 % retournierten Artikeln.\",\"inLanguage\":\"de-DE\"},\"inLanguage\":\"de-DE\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043134981\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043134981\",\"name\":\"Wie hoch ist die Retourenquote auf Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Wie hoch die durchschnittliche Retourenquote auf Amazon ist, l\u00e4sst sich nicht pr\u00e4zise beantworten, da der Konzern dazu keine Zahlen herausgibt. 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Aufgrund der sehr kundenfreundlichen R\u00fcckgaberichtlinien d\u00fcrfte die Retourenquote des E-Commerce-Giganten h\u00f6her liegen als im restlichen Onlinehandel.","inLanguage":"de-DE"},"inLanguage":"de-DE"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043163047","position":4,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043163047","name":"Wie viele R\u00fcckgaben gibt es bei Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Wie viele R\u00fccksendungen ein Amazon-Verk\u00e4ufer haben wird, h\u00e4ngt ma\u00dfgeblich von der Kategorie, der Produktart, der Zahlungsweise und einigen weiteren Faktoren ab. Daher ist diese Frage nicht einheitlich zu beantworten.","inLanguage":"de-DE"},"inLanguage":"de-DE"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043176410","position":5,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043176410","name":"Wie wird das Amazon R\u00fcckgaberecht kontrolliert?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon wird immer wieder vorgeworfen, Retouren nicht gut genug zu kontrollieren. Auch gab es immer wieder Meldungen, dass R\u00fccksendungen im gro\u00dfen Stil vernichtet werden, obwohl es sich um intakte Produkte handelte.","inLanguage":"de-DE"},"inLanguage":"de-DE"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043193590","position":6,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043193590","name":"Wie kann man Retouren reduzieren?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Um Retouren effektiv zu reduzieren, sollten H\u00e4ndler auf eine stabile Verpackung, einen schnellen Versand und ausf\u00fchrliche Produktbeschreibungen achten. Je realistischer das Bild eines Kunden vom Produkt ist, desto geringer f\u00e4llt normalerweise auch die Retourenquote aus, weil Fehlk\u00e4ufe im Ansatz verhindert werden.","inLanguage":"de-DE"},"inLanguage":"de-DE"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043208679","position":7,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043208679","name":"\u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930\u093e\u091a\u093e Amazon \u0935\u0930\u0940\u0932 \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u093e \u0930\u0901\u0915\u093f\u0902\u0917\u0935\u0930 \u0915\u093e\u092f \u092a\u0930\u093f\u0923\u093e\u092e \u0939\u094b\u0924\u094b?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u0909\u0924\u094d\u092a\u093e\u0926 \u091c\u0947 \u0915\u092e\u0940 \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 \u0905\u0938\u0932\u0947\u0932\u0947 \u0906\u0939\u0947\u0924 \u0924\u0947 Amazon \u0926\u094d\u0935\u093e\u0930\u0947 \u0930\u0901\u0915\u093f\u0902\u0917\u092e\u0927\u094d\u092f\u0947 \u0906\u0923\u093f Buy Box \u091a\u094d\u092f\u093e \u0935\u093f\u0924\u0930\u0923\u093e\u0924 \u0938\u0930\u094d\u0935 \u0938\u0902\u092d\u093e\u0935\u094d\u092f\u0924\u0947\u0924 \u092a\u094d\u0930\u093e\u0927\u093e\u0928\u094d\u092f \u0926\u093f\u0932\u0947 \u091c\u093e\u0924\u0947. \u0924\u0925\u093e\u092a\u093f, \u0907\u0924\u0915\u0947 \u0905\u0928\u0947\u0915 \u0918\u091f\u0915 \u092e\u0939\u0924\u094d\u0924\u094d\u0935\u093e\u091a\u0947 \u0906\u0939\u0947\u0924 \u0915\u0940 \u092a\u0930\u0924\u093e\u0935\u093e \u0926\u0930 Amazon \u0935\u0930 \u0915\u0936\u093e \u092a\u094d\u0930\u092e\u093e\u0923\u093e\u0924 \u0938\u092e\u093e\u0935\u093f\u0937\u094d\u091f \u0939\u094b\u0924\u094b \u0939\u0947 \u0938\u093e\u0902\u0917\u0923\u0947 \u0905\u0936\u0915\u094d\u092f \u0906\u0939\u0947","inLanguage":"de-DE"},"inLanguage":"de-DE"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043227713","position":8,"url":"https:\/\/www.sellerlogic.com\/de\/blog\/parata-pravasa-kinva-amazon-vara-paratava-dara-kiti-mahattvaca-ahe\/#faq-question-1726043227713","name":"Amazon \u091a\u093e \u092a\u0930\u0924\u093e\u0935\u093e \u0915\u093e\u0932\u093e\u0935\u0927\u0940 \u0915\u093f\u0924\u0940 \u0906\u0939\u0947?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon \u0938\u093e\u092e\u093e\u0928\u094d\u092f\u0924\u0903 30-\u0926\u093f\u0935\u0938\u0940\u092f \u092a\u0930\u0924\u093e\u0935\u093e \u0915\u093e\u0932\u093e\u0935\u0927\u0940 \u0926\u0947\u0924\u0947. \u0905\u091f\u0940 \u0935\u0938\u094d\u0924\u0942\u091a\u094d\u092f\u093e \u092a\u094d\u0930\u0915\u093e\u0930 \u0906\u0923\u093f \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u094d\u092f\u093e\u0935\u0930 \u0905\u0935\u0932\u0902\u092c\u0942\u0928 \u0905\u0938\u0924\u093e\u0924. \u0926\u094b\u0937\u092a\u0942\u0930\u094d\u0923 \u0935\u0938\u094d\u0924\u0942\u0902\u0938\u093e\u0920\u0940 2 \u0935\u0930\u094d\u0937\u093e\u0902\u091a\u093e \u0915\u093e\u0932\u093e\u0935\u0927\u0940 \u0906\u0939\u0947. \u0915\u093e\u0939\u0940 \u0935\u0938\u094d\u0924\u0942, \u091c\u0938\u0947 \u0915\u0940 \u0905\u0928\u094d\u0928\u092a\u0926\u093e\u0930\u094d\u0925, \u092a\u0930\u0924 \u0915\u0947\u0932\u094d\u092f\u093e \u091c\u093e\u090a \u0936\u0915\u0924 \u0928\u093e\u0939\u0940\u0924.","inLanguage":"de-DE"},"inLanguage":"de-DE"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/posts\/256885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/comments?post=256885"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/posts\/256885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/media\/55825"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/media?parent=256885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/categories?post=256885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/de\/wp-json\/wp\/v2\/tags?post=256885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg\")
<\/figure>![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg\" "\\"\u092f\u093e\u092e\u0941\u0933\u0947")
<\/figure><\/div>