{"id":111918,"date":"2021-04-12T12:10:15","date_gmt":"2021-04-12T12:10:15","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-seller-central\/"},"modified":"2021-04-12T12:10:15","modified_gmt":"2021-04-12T12:10:15","slug":"amazon-seller-central","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/de\/wiki\/amazon-seller-central\/","title":{"rendered":"Amazon Seller Central"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-633033-identifier\">T\u0101pat k\u0101 parastiem pirc\u0113jiem ir nepiecie\u0161ama Amazon konts, p\u0101rdev\u0113jiem, kuri v\u0113las p\u0101rdot caur tie\u0161saistes platformu, ar\u012b ir nepiecie\u0161ama piek\u013cuve, lai pied\u0101v\u0101tu savas preces tirg\u016b: Amazon Seller Central. Ikviens var izveidot \u0161\u0101du kontu. Tom\u0113r ir nepiecie\u0161ama <a href=\"\/lv\/wiki\/amazon-kreditkarte\/\" target=\"_blank\" rel=\"noreferrer noopener\">kred\u012btkarte<\/a>, jo Amazon to prasa Seller Central. Bez kred\u012btkartes nav pieejamas visas funkcijas.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-694834-identifier\">Kas ir Amazon Seller Central?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285988-identifier\">Essenci\u0101li, tas ir r\u012bks, caur kuru attiec\u012bgais p\u0101rdev\u0113js var p\u0101rvald\u012bt savu p\u0101rdev\u0113ja kontu p\u0113c pieteik\u0161an\u0101s. Turkl\u0101t Amazon Seller Central nodro\u0161ina labu p\u0101rskatu par p\u0101rdev\u0113ja aktu\u0101lajiem pied\u0101v\u0101jumiem un p\u0101rdo\u0161anu, izmantojot zi\u0146ojumus un statistiku. Turkl\u0101t Amazon ar\u012b nodro\u0161ina svar\u012bgus nodok\u013cu dokumentus nodok\u013cu birojam Seller Central, kurus var atrast sada\u013c\u0101 &#8222;Zi\u0146ojumi.&#8220;<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-378337-identifier\">Lai p\u0101rdotu caur Seller Central, p\u0101rdev\u0113jiem jau ir j\u0101b\u016bt <em>Tirgus<\/em> kontam. Bet k\u0101da ir at\u0161\u0137ir\u012bba starp <em>Tirgus<\/em> un Seller Central? Saska\u0146\u0101 ar Amazon, at\u0161\u0137ir\u012bbas galvenok\u0101rt sl\u0113pjas virs vid\u0113j\u0101 \u0101tr\u0101 maks\u0101jum\u0101 un vienm\u0113r aktu\u0101los p\u0101rskatos par svar\u012bgiem komponentiem, piem\u0113ram, aktu\u0101lajiem pied\u0101v\u0101jumiem un cen\u0101m. Turkl\u0101t tiek teikts, ka pe\u013c\u0146as un ie\u0146\u0113mumi ir liel\u0101ki Seller Central p\u0101rdev\u0113jiem. T\u0101d\u0113j\u0101di vienk\u0101r\u0161s Tirgus konts ir tr\u016bkums.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-754851-identifier\">K\u0101das ir galven\u0101s Amazon Seller Central funkcijas?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-306558-identifier\">Viscentr\u0101l\u0101 funkcija atrodama zem <strong>&#8222;Katalogs&#8220;<\/strong> izv\u0113lnes punkta. \u0160eit p\u0101rdev\u0113jiem ir iesp\u0113ja pievienot jaunus SKU savam kr\u0101jumam un izveidot jaunu pied\u0101v\u0101jumu. To var izdar\u012bt individu\u0101li vai ar vair\u0101kiem produktiem vienlaikus. Turkl\u0101t, izmantojot vari\u0101ciju pal\u012bgu, var izveidot da\u017e\u0101das vienas un t\u0101s pa\u0161as preces versijas, un lielus produktu katalogus var ar\u012b aug\u0161upiel\u0101d\u0113t, izmantojot kr\u0101jumu failu. Turkl\u0101t \u0161eit ir iesp\u0113jama produktu aktiviz\u0101cija ierobe\u017eot\u0101m produktu kategorij\u0101m.<\/p><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-318173-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"362\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142606\/sell-center-amazon-844x362.jpeg\" alt=\"p\u0101rdo\u0161anas centrs amazon\" class=\"wp-image-9487\" style=\"width:633px;height:272px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142606\/sell-center-amazon-407x174.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142606\/sell-center-amazon-768x329.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142606\/sell-center-amazon-844x362.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142606\/sell-center-amazon-1536x658.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142606\/sell-center-amazon-2048x878.jpeg 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-490481-identifier\">Turkl\u0101t Amazon Seller Central var veikt visp\u0101r\u0113jus iestat\u012bjumus. Piem\u0113ram, pieg\u0101des izmaksas netiek nor\u0101d\u012btas tie\u0161i uz produkta, bet tiek iestat\u012btas pieg\u0101des iestat\u012bjumos zem <strong>&#8222;Iestat\u012bjumi&#8220;<\/strong> izv\u0113lnes punkta (ja netiek izmantots FBA). \u0160eit p\u0101rdev\u0113jiem ir iesp\u0113ja nor\u0101d\u012bt da\u017e\u0101dus pieg\u0101des mode\u013cus, piem\u0113ram, bezmaksas pieg\u0101di, fiks\u0113tas maksas vai svara balst\u012btas apr\u0113\u0137inus. Caur &#8222;P\u0101rvald\u012bt lietu \u017eurn\u0101lu&#8220; un &#8222;Atv\u0113rt lietas&#8220; p\u0101rdev\u0113ji var tie\u0161i sazin\u0101ties ar p\u0101rdev\u0113ju atbalstu Amazon Seller Central.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-8321-identifier\">V\u0113l viena \u013coti svar\u012bga Amazon Seller Central funkcija ir pieejama caur <strong>&#8222;Kr\u0101jumi&#8220;<\/strong> izv\u0113lnes punktu. \u0160eit p\u0101rdev\u0113ji sa\u0146em visaptvero\u0161u p\u0101rskatu par sav\u0101m prec\u0113m \u2013 gan sav\u0101 noliktav\u0101, gan Amazon noliktav\u0101, k\u0101 ar\u012b PAN EU l\u012bmen\u012b. \u0160\u012b saskarne ar\u012b nodro\u0161ina iesp\u0113ju optimiz\u0113t sarakstus attiec\u012bb\u0101 uz atsl\u0113gv\u0101rdiem, produktu aprakstiem vai att\u0113liem. \u012apa\u0161i noder\u012bga FBA p\u0101rdev\u0113jiem ir kr\u0101jumu pl\u0101no\u0161anas funkcija, kas pied\u0101v\u0101 prognozi, pamatojoties uz iepriek\u0161\u0113jiem p\u0101rdo\u0161anas datiem, nor\u0101dot, cik ilgi kr\u0101jumi pietiks un cik veci tie ir. Zem &#8222;P\u0101rvald\u012bt s\u016bt\u012bjumus uz Amazon&#8220; var apskat\u012bt pieg\u0101des pl\u0101nus, ja p\u0101rdev\u0113ji s\u016bta preces caur FBA.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-251829-identifier\"><strong>&#8222;Pas\u016bt\u012bjumi&#8220;<\/strong> izv\u0113lnes punkts ar\u012b satur svar\u012bgas Amazon Seller Central funkcijas: pirmk\u0101rt, p\u0101rskatu par visiem ien\u0101ko\u0161ajiem pas\u016bt\u012bjumiem; otrk\u0101rt, attiec\u012bgos pas\u016bt\u012bjumu zi\u0146ojumus; un tre\u0161k\u0101rt, visu atgrie\u0161anu p\u0101rvald\u012bbu. Da\u017e\u0101das filtr\u0113\u0161anas un \u0161\u0137iro\u0161anas funkcijas pal\u012bdz p\u0101rdev\u0113jam optimiz\u0113t vi\u0146u sarakstus, piem\u0113ram, attiec\u012bb\u0101 uz p\u0101rdo\u0161anu caur Amazon Seller Central V\u0101cij\u0101, <em>Eirop\u0101<\/em> vai konkr\u0113tos tirgos, piem\u0113ram, Amazon Sp\u0101nij\u0101 vai Lielbrit\u0101nij\u0101.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-83560-identifier\"><strong>&#8222;Rekl\u0101ma&#8220;<\/strong> izv\u0113lnes punkts ar\u012b ir noz\u012bm\u012bgs Amazon Seller Central p\u0101rdev\u0113jiem. \u0160eit var izveidot jaunas PPC kampa\u0146as, analiz\u0113t to veiktsp\u0113ju un pievienot A+ saturu aktu\u0101lajiem sarakstiem. Turkl\u0101t ir iesp\u0113ja izveidot laika ierobe\u017eotus atlaides un kuponus konkr\u0113t\u0101m prec\u0113m.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-184763-identifier\">Bie\u017ei nenov\u0113rt\u0113ta, bet ar\u012b noder\u012bga funkcija: <strong>&#8222;Klientu apmierin\u0101t\u012bba&#8220;<\/strong> izv\u0113lnes punkts. \u0160eit p\u0101rdev\u0113ji Amazon Seller Central var atrast visu nepiecie\u0161amo inform\u0101ciju, lai nov\u0113rt\u0113tu klientu apmierin\u0101t\u012bbu un, savuk\u0101rt, savu p\u0101rdev\u0113ja veiktsp\u0113ju, kas b\u016btiski ietekm\u0113 <a href=\"\/lv\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">uzvaru Buy Box<\/a> un <a href=\"\/lv\/blog\/amazon-seo-so-verbessern-sie-ihr-listing\/\" target=\"_blank\" rel=\"noreferrer noopener\">rangu mekl\u0113\u0161anas rezult\u0101tos<\/a>. Turkl\u0101t \u0161eit var p\u0101rvald\u012bt klientu atsauksmes.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-54294-identifier\">K\u0101da ir at\u0161\u0137ir\u012bba starp Amazon Vendor un Seller Central?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-890539-identifier\">Ir tr\u012bs da\u017e\u0101di p\u0101rdev\u0113ju veidi tie\u0161saistes platform\u0101: pati Amazon, p\u0101rdev\u0113ji un pieg\u0101d\u0101t\u0101ji. Pirmie divi ir redzami klientiem, savuk\u0101rt tre\u0161ais veids \u2013 pieg\u0101d\u0101t\u0101js \u2013 tie\u0161i nepar\u0101d\u0101s. At\u0161\u0137ir\u012bb\u0101 no &#8222;parast\u0101&#8220; p\u0101rdev\u0113ja, kur\u0161 p\u0101rdod tie\u0161i galapat\u0113r\u0113t\u0101jam tirg\u016b, pieg\u0101d\u0101t\u0101js p\u0101rdod pa\u0161ai Amazon. E-komercijas gigants p\u0113c tam p\u0101rdod preces galapat\u0113r\u0113t\u0101jam. Pieg\u0101d\u0101t\u0101ji bie\u017ei ir ra\u017eot\u0101ji vai tirdzniec\u012bbas p\u0101rst\u0101vji ar augstiem p\u0101rdo\u0161anas apjomiem.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-189007-identifier\">T\u0101d\u0113j\u0101di Amazon Seller Central un Vendor Central ir divas at\u0161\u0137ir\u012bgas lietas: pirmais ir konta p\u0101rvald\u012bba p\u0101rdev\u0113jiem, savuk\u0101rt otrais ir pieg\u0101d\u0101t\u0101jiem. Ja p\u0101rdev\u0113js ir gan p\u0101rdev\u0113js, gan pieg\u0101d\u0101t\u0101js, vi\u0146am b\u016bs divas atsevi\u0161\u0137as piek\u013cuves.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-392165-identifier\">Vai Amazon Seller Central rada izmaksas?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-744010-identifier\">Ikviens, kur\u0161 v\u0113las p\u0101rdot caur Seller Central Amazon V\u0101cij\u0101 vai jebkur\u0101 cit\u0101 tirg\u016b, saskarsies ar <a href=\"https:\/\/sell.amazon.de\/online-verkaufen?ref_=asde_soa_rd&amp;\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>izmaks\u0101m<\/strong><\/a>. Jebkur\u0101 gad\u012bjum\u0101 ir papildu procentu\u0101l\u0101s p\u0101rdo\u0161anas maksas par katru pas\u016bt\u012bjumu, kas atkar\u012bgas no attiec\u012bg\u0101s produktu kategorijas. Tom\u0113r Amazon pied\u0101v\u0101 pamata un profesion\u0101lo kontu ar at\u0161\u0137ir\u012bg\u0101m cenu strukt\u016br\u0101m \u2013 kuru no tiem p\u0101rdev\u0113js izv\u0113las, atkar\u012bgs nevis no ie\u0146\u0113mumiem vai pe\u013c\u0146as, bet gan no gaid\u0101m\u0101 pas\u016bt\u012bjumu skaita.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-505475-identifier\">Ja p\u0101rdev\u0113js p\u0101rdod maz\u0101k nek\u0101 40 preces m\u0113nes\u012b, vi\u0146\u0161 var izmantot Seller Central <strong>Pamata kontu<\/strong> bez maksas. Tad vi\u0146\u0161 maks\u0101 0,99 eiro par p\u0101rdoto preci plus procentu\u0101lo p\u0101rdo\u0161anas maksu Amazon.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-477598-identifier\">Tom\u0113r, ja p\u0101rdev\u0113js p\u0101rdod vair\u0101k nek\u0101 40 preces m\u0113nes\u012b, vi\u0146am b\u016bs nepiecie\u0161ams <strong>profesion\u0101lais konts<\/strong>. \u0160aj\u0101 gad\u012bjum\u0101 Amazon iekas\u0113 fiks\u0113tu maksu 39 eiro plus attiec\u012bgo procentu\u0101lo p\u0101rdo\u0161anas maksu \u2013 bet 0,99 eiro maksa par preci tiek atcelta.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-449080-identifier\">Attiec\u012bgi, Pamata konts jau b\u016btu nedaudz d\u0101rg\u0101ks pie 40 pas\u016bt\u012bjumiem un t\u0101d\u0113j\u0101di b\u016btu nelabv\u0113l\u012bg\u0101 poz\u012bcij\u0101 sal\u012bdzin\u0101jum\u0101 ar Profesion\u0101lo kontu.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-831410-identifier has-small-font-size\">Att\u0113lu kred\u012bti attiec\u012bb\u0101 uz att\u0113lu sec\u012bbu: \u00a9 <a href=\"https:\/\/stock.adobe.com\/de\/contributor\/205363189\/bakhtiarzein?load_type=author&amp;prev_url=detail\">bakhtiarzein<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[],"class_list":["post-111918","theme_wiki","type-theme_wiki","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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