{"id":230388,"date":"2024-12-04T12:52:27","date_gmt":"2024-12-04T12:52:27","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/deiktes-kyrias-apodoses-tes-amazon-metreseis-pou-prepei-na-gnorizete-2\/"},"modified":"2025-09-08T15:17:39","modified_gmt":"2025-09-08T15:17:39","slug":"deiktes-kyrias-apodoses-tes-amazon-metreseis-pou-prepei-na-gnorizete","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/el\/blog\/deiktes-kyrias-apodoses-tes-amazon-metreseis-pou-prepei-na-gnorizete\/","title":{"rendered":"\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u039a\u03cd\u03c1\u03b9\u03b1\u03c2 \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Amazon \u2013 \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u0393\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5!"},"content":{"rendered":"

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\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b5\u03c5\u03c1\u03ad\u03c9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1. \u03a9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bf \u03c1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b6\u03c9\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 KPI \u03ba\u03b1\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03bc\u03b5\u03b3\u03b5\u03b8\u03ce\u03bd – \u03b5\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd Amazon. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ad\u03c2, \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2, \u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPIs \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c1\u03c5\u03b8\u03bc\u03cc \u03ba\u03bb\u03b9\u03ba. \u039f\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 B2B, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac, \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2.<\/p>

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\"\u039f\u03b9<\/figure><\/div>

\u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03af \u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPIs: \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03a0\u03c9\u03bb\u03b7\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2 Amazon<\/h3>

\u0388\u03c7\u03b5\u03c4\u03b5 \u03c0\u03bf\u03c4\u03ad \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03b7\u03b8\u03b5\u03af: \u201c\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac \u03b7 Amazon \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u201d; \u039c\u03ad\u03c7\u03c1\u03b9 \u03c4\u03ce\u03c1\u03b1, \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf. \u0397 Amazon \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03ad\u03bb\u03bb\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03bf\u03c2 “Fulfillment by Amazon” (FBA). \u0391\u03c0\u03cc \u03c4\u03b7 \u03bc\u03af\u03b1 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac, \u03b1\u03c5\u03c4\u03cc \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c3\u03c4\u03b1 \u03c4\u03b1\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03cc\u03c7\u03bf\u03c5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2, \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03b5\u03b3\u03b3\u03c5\u03ac\u03c4\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7, \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0391\u03bb\u03bb\u03ac \u03bf\u03b9 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 Prime by Seller \u03ae Fulfillment by Merchant \u03c0\u03bb\u03b7\u03c1\u03bf\u03cd\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1.<\/p>

\u0395\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03ba\u03cd\u03c1\u03b9\u03b1\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Amazon<\/a> \u03b5\u03af\u03bd\u03b1\u03b9, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae. \u0391\u03c5\u03c4\u03ae \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2:<\/p>

KPI Amazon<\/strong><\/td>\u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae<\/strong><\/td>\u039c\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03c4\u03b9\u03bc\u03ae \/ \u0399\u03b4\u03b1\u03bd\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03ae<\/strong><\/td><\/tr>
\u03a1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03b5\u03bb\u03b1\u03c4\u03c4\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd<\/td>\u0391\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c7\u03c1\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c0\u03b9\u03c3\u03c4\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03ac\u03c1\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1, \u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7\u03c2 A-to-Z<\/a>.<\/td>\u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 1%, \u03ba\u03b1\u03c4\u03ac \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 0%<\/td><\/tr>
\u03a1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03b1\u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03c9\u03bd<\/td>\u0391\u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2<\/td>\u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 2.5%, \u03ba\u03b1\u03c4\u03ac \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 0%<\/td><\/tr>
\u03a1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03b5\u03b3\u03ba\u03c5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2<\/td>\u0391\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03b3\u03ba\u03c5\u03c1\u03bf\u03b9<\/td>\u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf 95%, \u03ba\u03b1\u03c4\u03ac \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 100%<\/td><\/tr>
\u03a1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03cc\u03c3\u03b5\u03c9\u03bd<\/td>\u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 = \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03bb\u03ae\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7\u03c2 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2<\/td>\u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 4%, \u03ba\u03b1\u03c4\u03ac \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 0%<\/td><\/tr>
\u0394\u03c5\u03c3\u03b1\u03c1\u03ad\u03c3\u03ba\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2<\/td>\u0391\u03af\u03c4\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03bc\u03b5 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b5\u03bd\u03c4\u03cc\u03c2 48 \u03c9\u03c1\u03ce\u03bd, \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c6\u03b8\u03b7\u03ba\u03b1\u03bd \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1<\/td>\u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 10%, \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd 0%<\/td><\/tr>
\u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ce\u03bd<\/td>\u039c\u03ad\u03c3\u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c9\u03bd<\/td>\u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c0\u03b9\u03bf \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae, \u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c0\u03b9\u03bf \u03c5\u03c8\u03b7\u03bb\u03ae<\/td><\/tr>
\u03a7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2<\/td>\u039f \u03bc\u03ad\u03c3\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 90\u03ae\u03bc\u03b5\u03c1\u03b7 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf<\/td>\u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 24 \u03ce\u03c1\u03b5\u03c2, \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 12 \u03ce\u03c1\u03b5\u03c2<\/td><\/tr>
\u0391\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1<\/td>\u0395\u03be\u03b1\u03bd\u03c4\u03bb\u03b7\u03bc\u03ad\u03bd\u03bf, \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2<\/td>\u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c3\u03c0\u03b1\u03bd\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1<\/td><\/tr>
\u0394\u03c5\u03c3\u03b1\u03c1\u03ad\u03c3\u03ba\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/td>\u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b1\u03c0\u03cc \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ae-\u03c0\u03c9\u03bb\u03b7\u03c4\u03ae<\/td>\u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1<\/td><\/tr>
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\u0386\u03bb\u03bb\u03bf\u03b9 \u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd Amazon<\/h3>

\u039f\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b7\u03bd Amazon, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c4\u03b5\u03bb\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf. \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc. \u039f\u03b9 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u0399\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u0395\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b1\u03c3\u03c7\u03bf\u03bb\u03b7\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03bf \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u038c\u03c4\u03b1\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c4\u03b7\u03c2 Amazon, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bf\u03b9 \u03af\u03b4\u03b9\u03b5\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b3\u03af\u03b3\u03b1\u03bd\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c6\u03bf\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>

\u0388\u03bd\u03b1\u03c2 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 KPI \u03c4\u03b7\u03c2 Amazon<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03bf ACoS, \u03c3\u03c5\u03bd\u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b3\u03b9\u03b1 “\u039a\u03cc\u03c3\u03c4\u03bf\u03c2 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd”<\/a>. \u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03b8\u03ad\u03c4\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7: ACoS = \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03cc\u03c3\u03c4\u03b7\/\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. <\/p>

\u039c\u03b5 \u03c4\u03b6\u03af\u03c1\u03bf 50.000 \u03b5\u03c5\u03c1\u03ce \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 3.000 \u03b5\u03c5\u03c1\u03ce, \u03bf ACoS \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 6%. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bf \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf\u03c2 ACoS \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u0393\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc, \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2, \u03c0.\u03c7. \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2, \u03c6\u03cc\u03c1\u03bf\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ae \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03ad\u03be\u03bf\u03b4\u03b1. \u0391\u03bd, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bf \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 15 \u03c4\u03bf\u03b9\u03c2 \u03b5\u03ba\u03b1\u03c4\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c6\u03b5\u03c4\u03b9\u03ad\u03c1\u03b1, \u03bf ACoS \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf 15 \u03c4\u03bf\u03b9\u03c2 \u03b5\u03ba\u03b1\u03c4\u03cc. \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b6\u03b7\u03bc\u03b9\u03bf\u03b3\u03cc\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>

\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c0\u03cc\u03c3\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c2 \u03ae \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf ACoS \u03c9\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 KPI \u03c4\u03b7\u03c2 Amazon \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03ac\u03bb\u03bb\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03ac, \u03cc\u03c0\u03c9\u03c2 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b1\u03c2 PPC<\/a>, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03af\u03b5\u03c3\u03b7 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 Google, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 Amazon \u03b4\u03b5\u03bd \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c0\u03c9\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c3\u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>

\u039b\u03cc\u03b3\u03c9 \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03c0\u03b9\u03bf \u03bf\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2, \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03c4\u03b7\u03c2 Amazon<\/a>, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 (CPO) \u03c9\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 KPI \u03c4\u03b7\u03c2 Amazon. \u0395\u03b4\u03ce, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b9\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03b5\u03cd\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf. \u0391\u03c5\u03c4\u03cc \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03b7\u03bd \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03ba\u03c4\u03af\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c4\u03b7\u03c2 Amazon.<\/p>

\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Amazon<\/h3>

\u038c\u03c4\u03b1\u03bd \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03b7\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2 Amazon, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u039f \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b3\u03b9’ \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Amazon \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03be\u03ac\u03b3\u03b5\u03c4\u03b5. \u0391\u03c5\u03c4\u03cc, \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03bf\u03c5, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 (ROI).<\/p>

\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Amazon, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03ad\u03bd\u03c4\u03b5:<\/p>

1. \u039a\u03cc\u03c3\u03c4\u03bf\u03c2 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd (ACoS)<\/h4>

\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc: \u039f ACoS \u03bc\u03b5\u03c4\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2, \u03b2\u03bf\u03b7\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03bd \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03c0\u03bf\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd.<\/p>

2. \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u0395\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 (ROAS)<\/h4>

\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc: \u039f ROAS \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd ACoS \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03bf \u03c0\u03bf\u03c5 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9. \u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03b1\u03c6\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd \u03c3\u03b1\u03c2. \u0388\u03bd\u03b1\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 ROAS \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/p>

3. \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u039a\u03bb\u03b9\u03ba (CTR)<\/h4>

\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03cc: \u039f CTR \u03c5\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03ba\u03b1\u03bb\u03ac \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b1\u03bd\u03c4\u03b7\u03c7\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2. \u0388\u03bd\u03b1\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 CTR \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03bb\u03b9\u03ba, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03b1\u03c2.<\/p>

4. \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 (CVR)<\/h4>

\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc: \u039f CVR \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03c7\u03ce\u03c1\u03b9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03bb\u03b9\u03ba \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03b1\u03c2.<\/p>

5. \u0391\u03c0\u03bf\u03b4\u03bf\u03b8\u03b5\u03af\u03c3\u03b5\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/h4>

\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc: \u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ac\u03bc\u03b5\u03c3\u03bf \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>

\u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03b1\u03c2 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd Amazon \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2, \u03c4\u03b7\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c5 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\t\t

\n\n\t\t
\n\t
\n\t\t
\n\t\t\t\u0391\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03c4\u03b5 \u03c4\u03bf \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03be\u03b9\u03b1\u03ba\u03cc \u03c3\u03b1\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t\u03a0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03bc\u03b5 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2; \u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf SELLERLOGIC Business Analytics \u03b3\u03b9\u03b1 \u03c4\u03bf Amazon. \u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c4\u03ce\u03c1\u03b1 \u03b3\u03b9\u03b1 14 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u0391\u03bd \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5, \u03c7\u03ac\u03bd\u03b5\u03c4\u03b5!<\/h2>

\u03a0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd Amazon \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03c4\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03c4\u03b7\u03c2 Amazon; \u0395\u03bd\u03ce \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03ba\u03cc\u03c0\u03b9\u03bc\u03bf. \u03a7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af\u03c4\u03b5 \u03c0\u03bf\u03cd \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac. \u0391\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c5\u03c0\u03bf\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7, \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 Buy Box \u03ae \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c3\u03c4\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd.<\/p>

\u0393\u03b9’ \u03b1\u03c5\u03c4\u03cc \u03bf\u03b9 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c4\u03b7\u03c2 Amazon \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03b5\u03b3\u03ba\u03b1\u03af\u03c1\u03c9\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03b9\u03ce\u03bd PPC<\/a> \u03c3\u03c4\u03bf \u03c3\u03cd\u03bc\u03c0\u03b1\u03bd \u03c4\u03b7\u03c2 Amazon, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bf\u03b9 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03b4\u03ce \u03cc\u03c3\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03b7\u03c4\u03ce\u03bd. \u0395\u03b4\u03ce, \u03bf ACoS \u03ba\u03b1\u03b9 \u03bf CPO \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c5\u03c0\u03cc \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03c2.<\/p>

\u03a0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2: \u00a9 Microone \u2013 stock.adobe.com \/ \u00a9 ANDA EUATHAM\u2013 stock.adobe.com \/ \u00a9 ivector \u2013 stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u039a\u03cd\u03c1\u03b9\u03b1\u03c2 \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (\u03ae ‘KPIs’) \u03c4\u03b7\u03c2 Amazon \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b2\u03bb\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c4\u03b7\u03c2 Amazon. \u03a4\u03b1 \u03ba\u03b1\u03bb\u03ac \u03bd\u03ad\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1. \u0399\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b7 Amazon \u03bc\u03b5\u03c4\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1, \u03c0\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03c3\u03ac\u03c2. \u039c\u03b5<\/p>\n","protected":false},"author":6,"featured_media":13470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1527],"tags":[],"class_list":["post-230388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-polese-sten-amazon"],"yoast_head":"\n\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Amazon: \u039f\u03b9 \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2<\/title>\n<meta name=\"description\" content=\"\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03c3\u03c4\u03b7\u03bd Amazon. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/el\/blog\/deiktes-kyrias-apodoses-tes-amazon-metreseis-pou-prepei-na-gnorizete\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 Amazon: \u039f\u03b9 \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2\" \/>\n<meta property=\"og:description\" content=\"\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 KPI \u03c3\u03c4\u03b7\u03bd Amazon. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/el\/blog\/deiktes-kyrias-apodoses-tes-amazon-metreseis-pou-prepei-na-gnorizete\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-04T12:52:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T15:17:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/09\/23141055\/amazon-kpi-dashboard.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Hannig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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