{"id":5672,"date":"2020-12-21T10:32:03","date_gmt":"2020-12-21T10:32:03","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?page_id=5672"},"modified":"2023-08-23T15:43:51","modified_gmt":"2023-08-23T15:43:51","slug":"success-story-univers-cake","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/en\/resources\/success-story-univers-cake\/","title":{"rendered":"Success Story: Univers Cake EN"},"content":{"rendered":"\n\t<div  class=\"theme-wp-block theme-block-main-header is-style-full-height desktop-align-full xl-align-full lg-align-full md-align-full sm-align-full desktop-content-align-y-center desktop-content-align-x-center xl-content-align-y-center xl-content-align-x-center lg-content-align-y-center lg-content-align-x-center md-content-align-y-center md-content-align-x-center sm-content-align-y-center sm-content-align-x-center gb-responsive-131969-identifier theme-block-cover\">\n\t\t<div class=\"bg-cover theme-lazy-load-bg\"><\/div>\n\t\t<div class=\"wrap-content-main-header\">\n\t\t\t\n\t\t<div  class=\"theme-wp-block theme-block-text-and-text desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row md-blockDirection-row sm-blockDirection-row gb-responsive-2306-identifier desktop-vertical-top xl-vertical-top lg-vertical-top md-vertical-top sm-vertical-top desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide\">\n\t\t<div class=\"tat-column-wrap-wrapper\">\n\t\t\t<div class=\"tat-column-wrapper\">\n\t\t\t\t\n\t<div  class=\"theme-wp-block theme-block-text-and-text-column gb-responsive-708373-identifier desktop-horizontal-center xl-horizontal-center lg-horizontal-center md-horizontal-center sm-horizontal-center\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t\n\t\t<h1  class=\"theme-wp-block theme-block-heading is-style-default desktop-text-center xl-text-center lg-text-center md-text-center sm-text-center gb-responsive-813454-identifier desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide alignwide h1 has-text-align\">\n\t\t&#8220;We pay for the Repricer with our Lost &amp; Found reimbursements!&#8221;\t<\/h1>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\t<div  class=\"theme-wp-block theme-block-text-and-text-column gb-responsive-976923-identifier\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div>\n\n\n\n<div class=\"theme-wp-block wp-block-columns gb-responsive-990644-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"theme-wp-block wp-block-column gb-responsive-865237-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-62921-identifier\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/logo_univers-cake-neu.png\" alt=\"Success Story: Univers Cake EN\" class=\"wp-image-5630\" width=\"301\" height=\"54\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/logo_univers-cake-neu-407x72.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/logo_univers-cake-neu.png 576w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/><\/figure>\n\n\n\n<p class=\"theme-wp-block gb-responsive-904737-identifier\"><strong>Founded:<\/strong><br>2016<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-263844-identifier\"><strong>Industry:<\/strong><br>Bakery and confectionery&nbsp;<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-644265-identifier\"><strong>Items available on Amazon:&nbsp;<\/strong><br>a\u200b\u200bbout 3,000 SKUs<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-788481-identifier\"><strong>Shipments:&nbsp;<\/strong><br>a\u200b\u200bpprox. 850 \/ month<\/p>\n<\/div>\n\n\n\n<div class=\"theme-wp-block wp-block-column gb-responsive-41122-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-34353-identifier\" id=\"block-c06fce04-ef87-4ffc-a3d6-b768ba377d17\">Background:<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-772271-identifier\">The web agency UP\u2018NBOOST has successfully entered the bakery and confectionery market with their own brand &#8220;Univers Cake&#8221;. UP\u2018NBOOST originally designed the concept of Univers Cake for a customer, who in the end was not able to implement the idea due to lack of time. The agency, who believed strongly in the concept they had created, decided to implement Univers Cake by themselves. It soon became clear that the brand had a lot of potential &#8211; especially on Amazon. Sales started to increase rapidly on the online marketplace.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-530046-identifier\">How it all started:<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-266688-identifier\">For Jean-Bernard Freymann, Co-Director at UP\u2018NBOOST, it was clear from the outset that the biggest challenge would be saving as much time as possible. Especially when you sell more than 1,500 products in a highly competitive environment without a brand. &#8220;We had to maintain our margins despite the conditions,\u201c says Freymann. &#8220;We have a large number of competitors on Amazon who sell exactly the same product. Therefore, the main factor is the price. It is hardly possible to keep an eye on the competition manually in a situation like this\u201c.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-243429-identifier\">Under these circumstances, the next logical step was to not only use Fulfillment by Amazon (FBA) but also a repricer in order to remain competitive and keep the Buy Box share at a high level. Before UP\u2018NBOOST discovered SELLERLOGIC, the agency had already used other repricers that, however, were not able to convince them technically or economically.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-749842-identifier\">Solution:<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-190699-identifier\">\u201cIn a sector where margins tend to be low, we have taken into account not only the benefits of the Repricer but also its costs as a key to success\u201c explains Freymann. \u201cAfter looking at various solutions, SELLERLOGIC convinced us not only with their price but also with their special features such as the ability to apply different price adjustment strategies to specific product groups\u201c.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-680671-identifier\">UP\u2018NBOOST has also implemented the second SELLERLOGIC tool: Lost &amp; Found now monitors all FBA processes and reliably reports any irregularities found in the Amazon logistics centres, allowing quick and simple refund applications.<\/p>\n\n\n<div class=\"theme-block-group-wrap\">\n<div class=\"theme-wp-block wp-block-group gb-responsive-88118-identifier\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\t\t<div  class=\"theme-wp-block theme-block-user-card gb-responsive-799176-identifier is-style-full-width-line\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"card-user-head\">\n\t\t\t\t<div class=\"card-user-avatar\">\n\t\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/portrait_univers-cake_raute.png);\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wrap-title\">\n\t\t\t\t\t<div class=\"card-user-name\">\n\t\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t\t<h3 class=\"heading-text\"><strong>Jean-Bernard Freymann<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-user-position\">\n\t\t\t\t\t\t\t<div class=\"card-text\"><strong>Co-director \u00a0UP&#8217;NBOOST<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"card-user-quote-icon\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"card-user-text\">\n\t\t\t\t<div class=\"card-text\"><p>\u201cWith the FBA reimbursement we receive thanks to the second SELLERLOGIC tool, we can finance the Repricer!\u201c<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-260858-identifier\">Success with SELLERLOGIC:<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-566423-identifier\">\u201cThe setup was quite simple: we only had to import one file with all our products and the respective minimum and maximum prices. The import was quick and easy. Within a few hours, the SELLERLOGIC Repricer was up and running,\u201c confirms Freymann. \u201cBoth tools save us an enormous amount of time.\u201c<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-468554-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">In addition, UP\u2018NBOOST was able to reduce the cost of using the Repricer and, at the same time, increase sales of Univers Cake products through heightened Buy Box shares and through various strategies of the SELLERLOGIC Repricer. \u201cBut the best thing is that Lost &amp; Found enables us to offset the repricing costs,\u201c says Freymann happily.&nbsp;<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-469189-identifier\">\u201cIn addition, the SELLERLOGIC customer service team is competent and responds quickly to enquiries. The cooperation with a well-structured and customer-oriented German company is very reassuring for us,\u201c confirms Freymann.<\/p>\n\n\n\n<div class=\"theme-wp-block wp-block-buttons gb-responsive-497426-identifier is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"theme-wp-block wp-block-button gb-responsive-38220-identifier is-style-theme-transparent-with-arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/files\/SUCCESS-STORIES\/EN\/SELLERLOGIC_SN_Success-Story_Univers-Cake_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Download now!<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"theme-wp-block wp-block-column gb-responsive-472466-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Founded:2016 Industry:Bakery and confectionery&nbsp; Items available on Amazon:&nbsp;a\u200b\u200bbout 3,000 SKUs Shipments:&nbsp;a\u200b\u200bpprox. 850 \/ month Background: The web agency UP\u2018NBOOST has successfully entered the bakery and confectionery market with their own brand &#8220;Univers Cake&#8221;. UP\u2018NBOOST originally designed the concept of Univers Cake for a customer, who in the end was not able to implement the idea<\/p>\n","protected":false},"author":3,"featured_media":5625,"parent":5362,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-5672","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This is how Repricer and Lost &amp; Found work together! | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Thanks to Lost &amp; Found, UP&#039;NBOOST pays the Repricer with the FBA refunds they receive. 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