{"id":12808,"date":"2021-08-20T08:52:00","date_gmt":"2021-08-20T08:52:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?p=12808"},"modified":"2025-03-18T15:07:18","modified_gmt":"2025-03-18T15:07:18","slug":"amazon-listing-videos","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-listing-videos\/","title":{"rendered":"How to Add a Video to Your Amazon Listing"},"content":{"rendered":"\n

They are all over the place \u2013 whether it\u2019s for shopping, learning or just browsing through social media. They are on our phones, laptops, tablets and many other devices. This is because, as a form of communication, videos present both information and visuals in a single, engaging format. Which is why it is vital that you find out how to add video to your Amazon listing.<\/p>\n\n\n\n

When there are countless products on Amazon, it\u2019s more important than ever to stand out.<\/p>\n\n\n\n

In this guide, we\u2019ve put together all you need to know about using videos on Amazon. From the benefits to the requirements, and everything in between.<\/p>\n\n\n\n

Why Have Videos for Your Amazon Listing<\/h2>\n\n\n\n

Videos are a game changer for Amazon sellers and there are many benefits to them. They capture attention and help build brand awareness through sharing your story and building trust \u2014 especially since 72 percent of customers prefer learning through video. Videos also enhance conversions by as much as 80 percent on landing pages, and prevent negative reviews by allowing buyers to have their questions answered upfront. Further, they help in reducing ACOS by allowing the creation of targeted, high conversion video ads. If you\u2019re not using videos in your Amazon marketing strategy, you\u2019re missing out on a huge amount of potential to drive sales and build your brand.<\/p>\n\n\n

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\"How<\/figure><\/div>\n\n\n

Can All Sellers Add Videos to Their Listings?<\/h2>\n\n\n\n

Only sellers with Brand Registry can add videos to their listing. And where exactly can they add them?<\/p>\n\n\n\n

Main Image Blocks <\/h3>\n\n\n\n

The first spot is the main image blocks, present on the top left corner of the product detail page. Sellers enrolled with Amazon Brand Registry or with Vendor Central can add a video to their image blocks.<\/p>\n\n\n\n

A+ Content<\/h3>\n\n\n\n

You can insert videos below the product images or under the bullet points of your A+ Content. They are also visible under the \u2018\u2018From the Manufacturer\u201d section. <\/p>\n\n\n\n

Customer Questions and Answers<\/h3>\n\n\n\n

All eligible sellers can upload videos in response to customer questions. These are visible in the answers section. The videos should ideally be in MP4 or MOV format. They should be between 10-25 MB in size and must have an aspect ratio of 16:9.<\/p>\n\n\n\n

Buyer Reviews<\/h3>\n\n\n\n

Your customers can post videos under the \u201cCustomer Reviews\u201d section at the bottom of your product detail page or under the Related Video Shorts section.<\/p>\n\n\n\t\t

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Step-by-Step Guide to Adding Videos to Your Amazon Listing<\/strong><\/h2>\n\n\n\n

First things first, here\u2019s how to add your videos to your listing:<\/p>\n\n\n\n

Step 1: Open Amazon Seller Central.<\/p>\n\n\n\n

Step 2: Search for ‘Upload and Manage Videos’ section.<\/p>\n\n\n\n

Step 3: Click on the Upload Video button.<\/p>\n\n\n\n

Step 4: Link the video with the relevant product ASIN.<\/p>\n\n\n\n

Step 5: Click on the Submit option and stay in the queue for approvals.<\/p>\n\n\n\n

Where Do Videos Go On an Amazon Listing for a Particular Product?<\/h4>\n\n\n\n

Videos will be found under the customer’s feedback and product information sections and other ideal spots to maximize visibility and improve the shopping experience.<\/p>\n\n\n\n

What to Do When Making Videos for an Amazon Product<\/h4>\n\n\n
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