{"id":15166,"date":"2021-11-24T14:41:00","date_gmt":"2021-11-24T14:41:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?p=15166"},"modified":"2022-07-12T14:43:28","modified_gmt":"2022-07-12T14:43:28","slug":"increase-conversion-rates-on-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/increase-conversion-rates-on-amazon\/","title":{"rendered":"Top 6 Ways for Brands to Increase Conversion Rates on Amazon"},"content":{"rendered":"\n

Amazon has gotten a lot of press in the last 10 years. Since 2015, sales on the e-marketplace have almost quadrupled<\/a> (with the pandemic accelerating that trend). This rapid hike in popularity has gained the attention of consumers and the business world alike because it\u2019s all part of an experience we share.\u00a0<\/p>\n\n\n\n

Brands venturing into digital commerce on Amazon are as impressed with the growing platform as they are fans of shopping there as consumers.<\/p>\n\n\n\n

There\u2019s another important change in Amazon made over more than 20 years, that\u2019s hardly talked about. Amazon has made an extraordinary shift from a consumer-to-consumer platform selling used books to a colossal business-to-consumer platform of all kinds of e-sales.<\/p>\n\n\n\n

As Amazon has grown into the platform where around 50% of online sales take place<\/a>, it\u2019s taken on new services and functions. It\u2019s a platform that does all the heavy lifting that a brand wants it to. Amazon can do order fulfillment, manage customer service, and even help with reviews. It can also guarantee an unending stream of ready-to-buy consumer traffic every day.<\/p>\n\n\n\n

The challenge is getting that traffic to look at your brand\u2019s listings over another.<\/p>\n\n\n\n

Products don\u2019t just sell on their own, exciting though the built-in traffic on Amazon might seem. If you\u2019ve ever been frustrated as more reviews pop up on your competitors<\/a>\u2019 pages while your growing lead list still doesn\u2019t convert on that final \u201cbuy\u201d button, keep reading. <\/p>\n\n\n\n

Here are the top 6 ways to increase conversion rates on Amazon.<\/p>\n\n\n\t\t

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The following blog was written by guest author Alex Borzo, a content contributor at Amber Engine<\/a>, a software company passionate about e-commerce. The company’s fast and simple PIM software gets sellers, distributors, and brands to Amazon and other online marketplaces in weeks instead of months.<\/span><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Let\u2019s Talk About 2021<\/h2>\n\n\n\n

Hindsight is 20\/20, they say, and looking back at 2020 and the pandemic, we all know what that meant for e-commerce. There have been thousands of articles dissecting every aspect of the growth in digital commerce. The statistics, frankly, are flabbergasting. Digital commerce saw a full decade of growth in nine months.<\/p>\n\n\n\n

As we talk about conversion rates on Amazon, we, therefore, have to do so within the context of 2020. There were lasting changes that we\u2019re still adjusting to today.<\/p>\n\n\n\n

More brands either add new online channels to their sales strategy or move entirely online each day. Those brands that previously sold through wholesalers or retail are now starting to sell direct-to-consumer via online channels.<\/p>\n\n\n\n

By the end of 2022, e-retail is expected to grow to $6.54 trillion<\/a> (up from $3.53 trillion in 2019). And with evolving consumer needs and new tech-driven possibilities, the industry is rapidly changing. New trends crop up that can either help your brand leapfrog ahead or diminish your online relevance entirely if you miss the cue.<\/p>\n\n\n\n

Consumer expectations are changing<\/a>. They expect more personalized attention and product recommendations from brands. Consumers also expect to see their own values reflected in the decisions a brand makes or they will no longer want to buy from that brand.<\/p>\n\n\n\n

Within the context of this \u201cnew normal,\u201d you can leverage the top Amazon strategies with a more realistic expectation of what outcomes you\u2019re really aiming for.<\/p>\n\n\n\n

What Conversion Rates on Amazon Are Considered \u201cGood?\u201d<\/h2>\n\n\n
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\"What<\/figure><\/div>\n\n\n

There are a lot of important numbers to look at when it comes to improving your Amazon strategy. For example: <\/p>\n\n\n

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