{"id":16639,"date":"2021-12-07T16:22:10","date_gmt":"2021-12-07T16:22:10","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?p=16639"},"modified":"2024-03-31T15:38:46","modified_gmt":"2024-03-31T15:38:46","slug":"selling-on-amazon-fba","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/selling-on-amazon-fba\/","title":{"rendered":"Selling on Amazon FBA \u2013 Boost or Burden for Your Online Shop?"},"content":{"rendered":"\n

The online giant\u2019s fulfillment service has a lot of benefits but also quite a few drawbacks. Selling on Amazon FBA can be enticing for beginners who don\u2019t have a lot of capital, as well as for Marketplace veterans looking to free up their time schedule. We have put together all the relevant things you need to know in order for you to make an informed decision today.<\/p>\n\n\n\n

What is Amazon FBA?<\/strong><\/h2>\n\n\n\n

Selling successfully on Amazon is a tough nut to crack with all the competition nowadays. The FBA program helps sellers in that regard. For a certain fee, the online giant takes over product storage, packaging, shipment, returns, and customer service. All very relevant components in your life as a seller. And let\u2019s not forget that signing up for Amazon FBA will label your items as Amazon Prime products. This will get you more customers and a higher seller rating, thereby also a better ranking in the search results. Find out more about Amazon FBA and who benefits the most from it<\/a> in this article.<\/p>\n\n\n\n

Let\u2019s take a closer look at what Amazon\u2019s fulfillment service makes your life easier \u2013 and also how it makes it harder.<\/p>\n\n\n\n

The Benefits of Selling on Amazon FBA<\/h3>\n\n\n\n

Prime Audience Access and Name Association with Amazon<\/strong> \u2013 A lot of people downplay this benefit, because of its passive nature. However, with 151.9 million Prime customers (and counting) in the US alone, there\u2019s really no need to talk about why this is a clear benefit. Also having your items carry a \u201cFulfilled by Amazon\u201d badge will create a certain level of trust with customers, making them more prone to buy your products.   <\/p>\n\n\n\n

Amazon\u2019s Immense Shipping Infrastructure<\/strong> \u2013 As part of the FBA network, you will naturally benefit from any special deals Amazon has with the shipping companies. You will also benefit from the way the online giant handles its own shipping \u2013 which is very efficient. As a regular seller, it is very hard to parallel Amazon\u2019s delivery infrastructure. Click here if you want to find out more about the Amazon inbound<\/a> processes.<\/p>\n\n\n\n

24\/7 Customer Service<\/strong> \u2013 Not only does Amazon\u2019s Customer Support handle returns, inquiries\/complaints, and refunds around the clock. The whole service is free of charge for you with the exception of return fees in certain cases.<\/p>\n\n\n\n

Multi-Channel Fulfillment and Storage<\/strong> \u2013 You\u2019re selling on Amazon, eBay, and Walmart at the same time? No problem, Amazon let\u2019s you fulfill over multiple channels. What\u2019s more, you can also store your multichannel items at an Amazon fulfillment center. <\/p>\n\n\n\n

More Chances of Winning the Buy Box<\/strong> \u2013 The Amazon Buy Box \u2013 Everybody knows what it is and why you need it<\/a>. Selling on Amazon FBA will heighten your chances of getting a higher share. That\u2019s because, by using Amazon FBA, you already fulfill the highest seller metrics possible in regard to shipping and customer service (since you\u2019re paying Amazon to do it).<\/p>\n\n\n\n

The Drawbacks of Selling on Amazon FBA<\/h3>\n\n\n\n

Loss of Revenue Due to FBA Errors<\/strong> \u2013 Any warehouse is susceptible to errors in the areas of inventory or return management<\/a>. However, in most cases, the errors that Amazon creates are paid for by the sellers themselves. You can get reimbursed by Amazon, but that will take up a lot of your time and cost you a lot of nerves. <\/p>\n\n\n\n

Strict Packaging Guidelines<\/strong> \u2013 Depending on the items you sell, you may be subject to strict packaging and prep requirements. Before you can send your products to the Amazon fulfillment center, you will have to make sure you fulfill the requirements. You can also let Amazon do that for you, which will cost you extra though.<\/p>\n\n\n\n

FBA Fees<\/strong> \u2013 Especially when you are new to selling on Amazon \u2013 FBA or not \u2013 economizing is a big issue. Amazon FBA takes over a lot of necessary services, but also charges you for them. Calculate precisely if the benefits outweigh the costs before you choose to sell over Amazon FBA.<\/p>\n\n\n\n

No Direct Customer Contact<\/strong> \u2013 As we\u2019ll describe in more detail later on, the customer experience you provide is of vital importance to your shop. Amazon FBA takes over any direct contact you have with your customers, leaving you \u201conly\u201d with your listing as a means of communication.<\/p>\n\n\n

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How to Find Out What Products to Sell on Amazon FBA?<\/strong><\/h2>\n\n\n\n

Selling successfully on Amazon FBA will require that you have an attractive product portfolio. Your products have to be economical, unique, and have minimal competition. Easy right? Unfortunately, these three factors require more preparation and research than one might think. Here are a few tricks of the trade to help you up to your product game.  <\/p>\n\n\n\n

Find the Best Products to Sell on Amazon With Thorough Research     <\/h3>\n\n\n\n

The Amazon Marketplace trends always adapt to external factors. Lockdowns and restrictions led to a rise in board games, video games, and home training equipment as well as supplements. Try to keep these factors in mind when looking for new products.<\/p>\n\n\n\n

Now, where to buy these products you want to sell on Amazon FBA? Sourcing platforms such as Wish<\/a> or Alibaba<\/a> are a great source of inspiration. The homepages are full of articles that can inspire you during your product search or that you can add to your product portfolio right away. <\/p>\n\n\n\n

Amazon also has its own list of best-selling products<\/a> which is updated hourly. Taking into account the three categories we already mentioned, the following are the top sellers, as of December 2021:<\/p>\n\n\n

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