{"id":18851,"date":"2022-02-10T10:34:30","date_gmt":"2022-02-10T10:34:30","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?p=18851"},"modified":"2022-02-10T10:59:02","modified_gmt":"2022-02-10T10:59:02","slug":"amazon-hijacking","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/","title":{"rendered":"Amazon Hijacking: How to Protect Your Business"},"content":{"rendered":"\n

It goes without saying that Amazon is a huge and ever-changing marketplace that allows sellers to make use of many opportunities in terms of E-commerce. But everyone knows: opportunities arise only along with challenges. Or even problems. Have you ever heard the term \u201cAmazon Hijacking\u201d? Well, this is something that is currently happening to sellers when some individuals are willing to profit off the efforts of others. However, listing hijackers can only achieve their goal if the seller is unaware of their presence in the marketplace. <\/p>\n\n\n\n

In this article, you will learn how to save your Amazon business from hijacking and what to do if you already faced this problem while selling on Amazon<\/a>. <\/p>\n\n\n\n

Okay, let\u2019s start with the basics. <\/p>\n\n\n

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More into watching than reading? Learn what you can do to protect yourself from Amazon listing hijacking here:<\/strong><\/p>\n\n\n\n

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What Is Amazon Listing Hijacking, and How Does It Work?<\/h2>\n\n\n\n

When another seller provides a counterfeit version of your product on your Amazon listing, it will reduce your sales and the number of favorable reviews you receive. In other words, when an Amazon listing gets hijacked, a third-party seller claims to have the same product as you and so claims the right to sell it through your listing. How shocking it is, right?! <\/p>\n\n\n\n

How Exactly Do List Hijackers Work?<\/h2>\n\n\n\n

When it comes to Amazon hijacking, a hijacker makes fakes and then attaches them to your listings. He or she is unlikely to care about product quality; instead, they want to make as many sales as possible. To do so, they reduce the price of their goods in order to keep them in the BuyBox for as long as it is feasible. When a customer buys your goods, they’re actually purchasing a low-quality counterfeit from the hijacker.<\/p>\n\n\n\n

As a result, the frustrated consumer will almost certainly post a poor review on your listing<\/a>, which will dissuade potential customers from purchasing your product. The most painful part is that all of this happens without your involvement!<\/p>\n\n\n\n

How to Prevent a Hijacker From Taking Over Your Amazon Listing<\/h2>\n\n\n\n

We hope that you will never have to deal with a problem such as Amazon hijacking, but being prepared never hurts. So, what should you do?<\/p>\n\n\n\n

1. Keep a Tight Eye on Your Listing<\/h3>\n\n\n\n

You’ll want to see your listing from your customers\u2019 perspective in addition to checking in on your Seller Central<\/a> dashboard every day. Find out how many sellers are offering your Private Label product on your listing. If there is more than one (that one seller being you!), you may be dealing with a hijacking issue. Of course, this activity takes time but is worth doing so. You don\u2019t have to do it every day, just check your listings once in a while. <\/p>\n\n\n\n

2. Focus More on Branding<\/h3>\n\n\n\n

Branding is about minimizing the risk of getting hijacked as well as standing out from the crowd. From this perspective, your logo is the most significant aspect of your branding, but it\u2019s better to take pictures with your company\u2019s name on your products. Why? A hijacker is far less likely to steal a listing if the image clearly shows branding. <\/p>\n\n\n\n

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3. Create Your Own Online Store<\/h3>\n\n\n\n

You can fortify your company against Amazon hijacking if you can establish your own E-commerce site outside of Amazon. Being able to validate your business via your website gives customers confidence and trust. Moreover,  you’ll always have a place to sell your products online outside of Amazon. So, consider your new website as a new sales channel, and, therefore, as a source of more opportunities.<\/p>\n\n\n\n

As mentioned earlier, the main goal of this method is to establish trust and prove to Amazon that you are the real owner of your Amazon items.  <\/p>\n\n\n\n

4. Offer Bundled Products <\/h3>\n\n\n\n

Creating bundled product offerings is another method that works well for generic items and can prevent your business from Amazon hijacking. Because of their simplicity, such items are easy to copy and become excellent targets for hijackers. Bundling things together acts as a strong deterrent since it makes the task of a hijacker much more difficult.<\/p>\n\n\n\n

Look at the “Frequently bought together” section of your competitors’ listings if you’re not sure how to put products together.<\/span><\/p><\/blockquote>\n\n\n\n

5. File a Trademark Application<\/h3>\n\n\n\n

For all sellers, obtaining a trademark and then filing for Brand Registry <\/a>should be a top priority. The combination of these two features provides the best security against IP infringement and Amazon listing hijacking.<\/p>\n\n\n\n

To put it another way, a trademark protects your brand image and prevents other vendors from impersonating you. There are two sorts of trademarks: text-based and image-based, and the clearance procedure in the United States can take anywhere from 9 to 18 months.<\/p>\n\n\n\n

Each country’s trademark application procedure is unique. If you’re planning to sell on Amazon.com, go to uspto.gov to get started. Just remember to file a trademark application in the area where you’ll be selling. <\/p>\n\n\n\n

6. Get Brand Registered on Amazon<\/strong><\/h3>\n\n\n\n

One of the greatest methods to protect yourself and your business is to join Amazon’s Brand Registry<\/a>. You’ll have more control over your listings, as well as access to tremendously effective marketing tools.<\/p>\n\n\n\n

The Amazon Brand Registry program protects sellers from Amazon hijacking and intellectual property infringements. Enrolling in the program also gives you a lot of options to grow your brand and advertise it (including the ability to run Sponsored Brands and Display). To enroll in the program, you will need to provide the following information:<\/p>\n\n\n

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