{"id":19022,"date":"2022-02-22T07:01:00","date_gmt":"2022-02-22T07:01:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?p=19022"},"modified":"2025-05-07T16:35:19","modified_gmt":"2025-05-07T16:35:19","slug":"amazon-product-listing-optimization","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-product-listing-optimization\/","title":{"rendered":"How a PIM Tool Can Help You Win at Product Listing Optimization for Amazon"},"content":{"rendered":"\t\t
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This is a guest post by<\/div>\n\t\t\t<\/div>\n\t\t\t
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Plytix<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Plytix<\/a> is a next-generation PIM software for SMBs designed to manage product content at scale. Get your products to market faster with accurate information, and win at multichannel commerce with PIM.\u00a0<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

Amazon is the marketplace every e-commerce business wants to sell on, and rightly so. <\/p>\n\n\n\n

Its net revenue reached about 386 billion U.S. dollars in 2020<\/a>.<\/p>\n\n\n

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\"Amazon
Source: statista.com<\/a><\/figcaption><\/figure><\/div>\n\n\n

As a seller, being able to share just a small fraction of this percentage can be a game-changer. <\/p>\n\n\n\n

Sure, in an ideal world, you\u2019d be the only one who wished to share a slice of this financial pie, but unfortunately, it isn\u2019t like that. Every business wants to sell on Amazon, which is why it\u2019s so highly competitive. The marketplace is overly saturated, and you don\u2019t only have to deal with your competition but Amazon\u2019s algorithm that ensures only the best, detailed products are at the frontline. <\/p>\n\n\n\n

But, every product is the best product in its own right. You just need to ensure your content is worthy enough to rank, which brings us to Amazon product listing optimization (PLO) and the purpose of this approach.<\/p>\n\n\n\n

Selling on Amazon: What Is Product Listing Optimization?<\/strong><\/h2>\n\n\n\n

In short, Amazon product listing optimization (PLO) is tailoring your listing well enough to a.) comply with Amazon\u2019s business needs and b.) feature information that is aligned with their algorithm and rank on their platform. When you have optimized your listing through accurate use of keywords, you\u2019re providing specific signals that can help you rank higher and appear in front of your targeted audience. <\/p>\n\n\n\n

On the other hand, detailed content also tells customers more about your product, which helps them in their decision-making process. In fact, more than half of online shoppers<\/a> say they won\u2019t purchase a product if it lacks information. <\/p>\n\n\n\n

As of the third quarter of 2021, there are more than 353 million items<\/a> being sold on Amazon, and it\u2019s safe to assume that a customer will look elsewhere when you aren\u2019t giving them the information they need. But, PLO isn\u2019t a practical solution and can be as challenging when you don\u2019t have a product information management (PIM) tool. <\/p>\n\n\n\n

What Is a Pim Tool?<\/strong><\/h2>\n\n\n\n

If you\u2019ve never heard of PIM, you may be wondering, \u201cwhat is a product information management tool<\/a>?\u201d A PIM, or what is also commonly known as PIM software, is a tool that allows you to handle product information, sales and marketing-specific information in one central repository. Anything to enrich the customer experience. This data can include information such as; <\/p>\n\n\n

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