
{"id":4129,"date":"2020-09-10T13:56:00","date_gmt":"2020-09-10T13:56:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?p=4129"},"modified":"2024-08-14T12:30:51","modified_gmt":"2024-08-14T12:30:51","slug":"amazon-keyword-tool","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-keyword-tool\/","title":{"rendered":"How to Improve Your Ranking with the Best Amazon Keyword Research Tool!"},"content":{"rendered":"\n<p class=\"theme-wp-block gb-responsive-498753-identifier\">When you talk about SEO, most people just hear Google. For you, as an Amazon seller, this term may ring a few more bells, but these bells might not necessarily have a positive connotation. For many Amazon sellers, SEO is like doing laundry, you know it has to be done at some point, but you <em>really<\/em> don&#8217;t feel like doing it. Let&#8217;s face it though: Amazon is evolving into a search engine of its own and the ones who understand how it works will sell more, it&#8217;s that simple. So, if you want your products to be found on Amazon, you need to incorporate the right set of keywords into your product description. Without an optimised product page, the chances of your offer being found are very low because, same as with Google, nobody bothers to look at second search result page. In fact, most users click one of the first three results.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-156383-identifier\">If you want to be placed in the top three, search optimisation is crucial, so be sure you fulfil following criteria:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block gb-responsive-397927-identifier wp-block-list\">\n<li class=\"theme-wp-block gb-responsive-250623-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Your products rank for the right set of keywords.<\/strong>&nbsp;Nobody wants to see green pants while searching for red sweaters, not even as the first search result.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-923084-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>The higher you rank, the better for you as a seller.<\/strong>&nbsp;The lower your position in the ranking, the lower the visibility of your product.<\/li>\n<\/ul>\n<\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-24109-identifier\">When it comes to the keywords, many users type results into the search field that are not always the obvious choice. Sellers should therefore not rely too heavily on their intuition but rather use a professional Amazon keyword tool. Only then can an efficient, data-driven ranking optimisation be made possible. Further below, we will introduce 5 different tools for your successful keyword research. Furthermore, we will explore different strategies on how to come up with relevant search terms as well as how to incorporate these terms into your product detail page.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-486768-identifier\">5 Amazon Keyword Tools for Free and for Finding the Perfect Keywords<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-547521-identifier\">Every search engine runs on search terms. Sophisticated calculations in the background match the intent of the user with the search results. The higher the matching probability is, the higher the result ranks. Different platforms use different algorithms that work with different parameters. Unlike Google\u2019s algorithm which scans the whole internet for the best matching website, Amazon\u2019s A9 Algorithm is solely a product search engine, which crawls through its own database. And since Amazon always assumes the user\u2019s intention is to buy a product, it would be wrong to work with the same set of keywords on both platforms.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-276459-identifier\">In addition, sellers need to take the users buying intention into account when searching for the right Amazon keywords. A keyword tool dedicated to Amazon&#8217;s algorithm is highly recommended at this point, if you want to come up with the best research for that platform.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-8104-identifier\" id=\"block-4ac1a368-75ba-4653-a497-ad40230e936d\">Sistrix: Amazon Keyword Research Tool &#8211; Free and Limitless<\/h3>\n\n\n<div class=\"wp-block-image gb-responsive-274452-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\">\n<figure class=\"theme-wp-block aligncenter size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142730\/research-tool-amazon-keywords-sistrix.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"844\" height=\"649\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142730\/research-tool-amazon-keywords-sistrix.png\" alt=\"As a research tool for Amazon keywords, Sistrix has proven its worth.\" class=\"wp-image-4638\" style=\"width:514px;height:396px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142730\/research-tool-amazon-keywords-sistrix-407x313.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142730\/research-tool-amazon-keywords-sistrix-768x591.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142730\/research-tool-amazon-keywords-sistrix.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-620547-identifier\">The&nbsp;<a href=\"https:\/\/www.sistrix.com\/amazon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMZ toolbox from Sistrix<\/a>&nbsp;contains, among other things, an Amazon keyword research tool. It crawls through its own database, which is compiled from different sources &#8211; even real user data. Sistrix proposes to have the most current Amazon keyword rankings and keyword information due to daily and weekly, but at least monthly, updates. Without an account, up to 10 daily searches are possible. Once you create an account (which is also free), there is no limit to the searches you can make.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-207967-identifier\">Sonar by Perpetua: Amazon Search Terms Finder<\/h3>\n\n\n<div class=\"wp-block-image gb-responsive-876527-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\">\n<figure class=\"theme-wp-block aligncenter size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/amazon-keywords-sonar.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"844\" height=\"711\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/amazon-keywords-sonar.png\" alt=\"How to Improve Your Ranking with the Best Amazon Keyword Research Tool!\" class=\"wp-image-4135\" style=\"width:500px;height:421px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/amazon-keywords-sonar-407x343.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/amazon-keywords-sonar-768x647.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/amazon-keywords-sonar.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-697345-identifier\">Perpetua, a provider of an Amazon tool suite, has a free Amazon keyword ranking tool named \u201cSonar\u201d. The program proves its use with different Amazon keyword research functions. By entering a keyword, users can obtain related, often used keywords. There is also a reverse search option implemented where the user enter an ASIN and Sonar gives back all keywords for which this product ranks on Amazon. The only downside is that the complete list of search terms can only be downloaded and not viewed in the browser.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-600032-identifier\"><\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-87842-identifier\">Keywordtool.io \u2013 Free but Shallow<\/h3>\n\n\n<div class=\"wp-block-image gb-responsive-615149-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\">\n<figure class=\"theme-wp-block aligncenter size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/amazon-keywords-sonar.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"844\" height=\"499\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/research-tool-keywords-amazon-keywordtool-io.png\" alt=\"A useful research tool for keywords on Amazon:  keywordtool.io\" class=\"wp-image-4139\" style=\"width:502px;height:297px\" title=\"A free research tool for keywords on Amazon is keywordtool.io.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/research-tool-keywords-amazon-keywordtool-io-405x240.png 405w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/research-tool-keywords-amazon-keywordtool-io-407x241.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/research-tool-keywords-amazon-keywordtool-io-768x454.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142737\/research-tool-keywords-amazon-keywordtool-io.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-306929-identifier\"><a href=\"https:\/\/keywordtool.io\/amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywordtool.io<\/a>&nbsp;has already gained some traction when it comes to keyword research for Google. It also provides a database of Amazon keywords which is just one click away from the Google database and also the eBay database. With this, comparing between the platforms becomes very convenient. Another advantage is the possibility to exclude \u201cnegative keywords\u201d from the search result. But, unlike Sonar, the free version of this Amazon keyword tool does not show the Amazon search volume for each keyword. This feature can however be unlocked with a paid plan.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-923315-identifier\">Keyword-Tool-Dominator (KTD) for Amazon &#8211; Local Search<\/h3>\n\n\n<div class=\"wp-block-image gb-responsive-537254-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\">\n<figure class=\"theme-wp-block aligncenter size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142736\/keyword-research-tool-dominator.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"844\" height=\"772\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142736\/keyword-research-tool-dominator.png\" alt=\"It's easier to do keyword research with tool dominator.\" class=\"wp-image-4148\" style=\"width:474px;height:435px\" title=\"Are you looking for a research tool? The Dominator could fit your needs\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142736\/keyword-research-tool-dominator-407x372.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142736\/keyword-research-tool-dominator-768x702.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142736\/keyword-research-tool-dominator.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-47457-identifier\">For sellers who are involved in cross-border trade,&nbsp;<a href=\"https:\/\/www.keywordtooldominator.com\/amazon-keyword-tool\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">this Amazon keyword search tool<\/a>&nbsp;is perfect due to its capability to distinguish the keywords between different countries. You can choose for example if you just want to crawl the Amazon Germany database or just the Amazon UK database. Another feature is the search based on the product name. Unfortunately, only three queries per day are free of charge.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-925844-identifier\">Keywords Everywhere &#8211; An Amazon Keyword Tool as Chrome Extension<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-584966-identifier\">This Amazon keyword tool is available not only for Chrome but also for Firefox. After installing the extension you just type your Amazon search term. While Amazon unfolds its suggested functionality,&nbsp;<a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywords Everywhere<\/a>&nbsp;enriches the suggestions with estimated search volumes. Another really handy feature is the Amazon keyword tracker on product pages called \u201cKeyword Density Analysis\u201d. Although the density of a keyword is not a factor at Amazon, this function still provides some very good insights on your competing products. Just browse to a product you are interested in, click on \u201cAnalyze Page\u201d and the extension comes up with a list of keywords that exist on that page, along with their search volume and estimated click price for advertising. And what&#8217;s best, the good folks at Keywords Everywhere have made this tool completely free of charge.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-825061-identifier has-theme-light-gray-background-color has-background\" id=\"tab-con-43\"><strong>What is &#8220;Amazon Suggests&#8221;?<br><\/strong><br>Amazon-Suggests is the name of the suggestions which come from the auto-complete function. They appear as soon as you start typing your search phrase into the search field. The suggestions are ordered by the frequency they are typed. An Amazon keyword suggestion tool can use this function for its own needs.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-729909-identifier\"><strong>Strategies Without Amazon Keyword Research Tools: Find More Relevant Keywords<\/strong><\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-270720-identifier\">While an Amazon keyword tool is a very important building block in your ranking efforts, it should be complemented by other strategies for best results.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-573970-identifier\">Use Your Brain<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-738480-identifier\">Not only \u2013 but especially \u2013 for Private Label sellers: You know your product better than anybody else. Put yourself in the shoes of your customers and try to guess which keywords they would use to find your product. Also, keep your unique selling propositions in mind. If possible, have a brainstorming session with your team. By doing so, you might come up with key phrases the keyword tools did not find. After gathering a vast list of keywords you still should run them through your Amazon keyword research tool of choice.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-810330-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-price-tracker\/\"><em>Looking for price trackers for your Amazon business? Find out everything you need to know here!<\/em><\/a><\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-110878-identifier\">Use Amazon Suggest<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-726498-identifier\">As explained earlier, the auto-complete functionality of Amazon can be used to find even more keywords. Although the routine might be a little repititive to some, you can search for new keywords by entering the pattern \u201ckeyword + a\u201d, \u201ckeyword + b\u201d and so on. Go through the whole alphabet to find all interesting combinations. You can also use Keywords Everywhere if you want to get an overview of the estimated search volume.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-460980-identifier has-theme-light-gray-background-color has-background\" id=\"tab-con-43\"><strong>Amazon Search Volume: A Well Kept Secret<br><\/strong><br>Some Amazon keyword tools show estimated search volumes for each keyword. The tools are only able to estimate because, unlike Google, Amazon keeps the search volume for each keyword a secret. But with the auto-complete function, everybody can at least find the keywords with the highest search volume.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-252121-identifier\">Use Informal Language and Synonyms<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-568792-identifier\">Every language is different, even if it&#8217;s the same language. If you are in the process of defining your target market, make sure to take this into account. British people might use different keywords to search for the same thing as US customers.  <\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-149037-identifier\">Watch Competitors Keywords&nbsp;<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-694168-identifier\">Whenever you think of suitable keywords for your own product a good start is to look at your competing products. What terms do they use in titles and bullet points? What products are recommended by Amazon\u2019s recommendation engine? Also, this might help you to get a feeling for the search intent of your potential customers. Sonar and also Keywords Everywhere offers functions for exactly this.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-351746-identifier\">Found All Your Amazon Keywords with a Tool or Other Strategies? Incorporate Them into Your Product Detail Page!<\/h2>\n\n\n\n<figure class=\"theme-wp-block wp-block-image size-large gb-responsive-149107-identifier\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23141355\/amazon-keyword-research-guide-844x283.jpeg\" alt=\"You can find the best Amazon keyword through research. This guide helps to find the right tool.\" class=\"wp-image-4432\"\/><\/figure>\n\n\n\n<p class=\"theme-wp-block gb-responsive-945277-identifier\">Now that you have found the most promising keywords, it is important to know that for Amazon\u2019s Algorithm A9 it matters where these keywords are included. In general, there are four fields where search terms can be positioned:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block gb-responsive-327711-identifier wp-block-list\">\n<li class=\"theme-wp-block gb-responsive-364380-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Product title<\/strong><br>The most important keywords go here. Although you have theoretically 250 bytes for the title, Amazon recommends to shorten it to 80 due to the increased usage of mobile devices. So don\u2019t spam the users with keywords, just use your most descriptive keywords in a well readable, and appealing title.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-391192-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Bullet points<\/strong><br>The bullet points are the second most important position for your keywords. Although you have up to 2500 symbols (5 x 500 symbols) Amazon only uses the first 1000 for the search algorithm. That means you should describe your products with the most important search terms within the first 1000 letters.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-963333-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Backend keywords<\/strong><br>In the backend, there is another possibility to enter keywords. These keywords are not shown on the product detail page. Here no separators are needed, no comma, no other interpunctions, and also no repetitions.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-311362-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Product description<\/strong><br>The keywords incorporated in the product description should be the least important. Although Amazon crawls it, it is not yet clear how the content is used for the search algorithms. Especially for long-tail keywords the description might be a good place.<\/li>\n<\/ol>\n<\/div>\n\n\n<blockquote class=\"theme-wp-block wp-block-quote gb-responsive-201756-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-bg-style-sellerlogic-rhombus xl-bg-style-sellerlogic-rhombus lg-bg-style-sellerlogic-rhombus md-bg-style-sellerlogic-rhombus sm-bg-style-sellerlogic-rhombus is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-475653-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Since August 2018 the limitation for the backend keywords is 249 bytes. It is crucial to respect this limitation. Otherwise, the algorithm might ignore the backend keywords in general. But the limitations might vary from category to category. If you want to play it safe, you should look into an Amazon style guide \/ Amazon keyword research guide to ensure your title and backend keywords do not exceed their limitations.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"theme-wp-block gb-responsive-821812-identifier\">Depending on the category the product is listed in, other fields might be available to place your Amazon search terms. For example, so-called \u201ctarget audience keywords\u201d help Amazon to distinguish the group of people the product is focused on. In general, sellers should use all available fields to make Amazon\u2019s job as easy as possible.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-304814-identifier\">Conclusion: Keyword Tools Are Helpful but They Aren&#8217;t the Holy Grail<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-605175-identifier\">Ranking defines success or failure in the marketplace. An Amazon keyword tool is a crucial part for optimising your ranking. Features extending solely to Amazon keyword research can be a big help here. Once you are using all the automated help you can get from tools, sellers should always keep an eye on keywords which really help their ranking and which can be reasonably used for PPC campaigns. Even manual research might be the correct way to go to find out more about the search intent of your target group.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-634631-identifier\">The most important keywords belong in the title and bullet points. Minor relevant keywords in the product description and the backend keywords. But always keep in mind the limitations of each fieldset by Amazon. Skipping them might result in ignoring all of your search optimisation efforts.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-368109-identifier has-small-font-size\">Image credits in order of appearance: \u00a9 Bits and Splits \u2013 stock.adobe.com \/  \u00a9&nbsp;screenshot @ Perpetua \/ \u00a9&nbsp;screenshot @ keywordtool.io \/ screenshot @ KTD \/ \u00a9 Aleksei \u2013 stock.adobe.com <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you talk about SEO, most people just hear Google. For you, as an Amazon seller, this term may ring a few more bells, but these bells might not necessarily have a positive connotation. For many Amazon sellers, SEO is like doing laundry, you know it has to be done at some point, but you<\/p>\n","protected":false},"author":3,"featured_media":4503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-4129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-on-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the best Amazon keyword tool on the market?<\/title>\n<meta name=\"description\" content=\"Improve your product ranking. Check out the best Amazon keyword tools there are in this article. Click here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-keyword-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the best Amazon keyword tool on the market?\" \/>\n<meta property=\"og:description\" content=\"Improve your product ranking. Check out the best Amazon keyword tools there are in this article. 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