{"id":54458,"date":"2024-08-24T14:19:00","date_gmt":"2024-08-24T14:19:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?p=54458"},"modified":"2025-08-29T15:18:32","modified_gmt":"2025-08-29T15:18:32","slug":"amazon-b2b","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-b2b\/","title":{"rendered":"Amazon B2B: The beginner’s guide for Amazon business sellers or those who want to become one"},"content":{"rendered":"

If you are looking for new ways to increase your sales, you should definitely consider Amazon B2B. The business marketplace of the e-commerce giant not only gives Amazon sellers access to 5 million potential new customers<\/a>, but has already proven to be a successful model in the USA. Did you know, for example, that business customers on Amazon order 81% more than private customers and still cause 21% fewer returns?<\/p>

In other words: Amazon B2B has a lot to offer you. Therefore, in this article, we will look at the opportunities and challenges that arise for professional sellers through B2B sales on Amazon.<\/p>

Business models in the Amazon B2B segment<\/h2>

Basically, you can choose from the same options as a seller that you already know from the B2C business.<\/p>

Amazon Business Marketplace with Fulfillment by Merchant<\/strong><\/p>

Here, Amazon merely acts as a platform operator and provides the technical infrastructure. The seller, on the other hand, determines their own prices and takes over the entire fulfillment and shipping process after the actual ordering process. This gives the seller direct customer access and full control over the ordering process, but they are also responsible for all quality metrics.<\/p>

Amazon Business Marketplace with Fulfillment by Amazon<\/strong><\/p>

The second option is equivalent to the well-known service Fulfillment by Amazon (FBA). With Business FBA, the marketplace seller also entrusts the entire order processing to Amazon. Storage, packaging, shipping, customer service, and returns handling are then managed by the e-commerce giant within its own logistics network, even though the products still belong to the actual seller. The advantage is clear: unlike having your own logistics, which is expensive and labor-intensive, FBA can be scaled flexibly and the costs are predictable. However, the seller also relinquishes a certain degree of control.<\/p>

Amazon Business Vendor<\/strong><\/p>

The third model typically concerns only large manufacturers, well-known brands, and wholesalers. In this case, Amazon sells the products itself and acts essentially as a wholesaler. The program is only available by invitation from Amazon, and joining should be well considered: while Amazon takes care of sales and fulfillment, it also sets the prices, while the original seller remains responsible for the product listing.<\/p>

Why is Amazon B2B so exciting? Features for online sellers<\/h2>
\"Making
Advantages for online sellers. Amazon is now actively promoting the business sector.
Source: https:\/\/sell.amazon.de\/programme\/b2b-verkaufen<\/a>.<\/figcaption><\/figure>

Basically, customers in B2B e-commerce have no different needs than B2C customers: speed, low prices, a good selection of products, and a simple ordering process with helpful customer service. Amazon excels in all these areas. Marketplace sellers can benefit from this and pass these advantages on to their customers almost immediately, without having to build such a good logistics system themselves. B2B sellers and those who want to become one can therefore rely on Amazon.<\/p>